Promotions
As seen in figure (3), The use of the holiday “selfiesâ€? makes use of crowd sourced instagrams and tweets via animation on huge digital screens that were displayed outside or inside of the Ted Baker store depending on its location (Daft, 2005). With the help of smartphones, several customers post on instagram and tweets using #KissTed. Thus it can be stated that the company successfully incorporates the online and physical promotional activities while designing campaigns. This can not only save substantial costs, but also help in creating awareness of online presence (Berry, 2002). Digital installation aids in incorporating various campaigns wide and branding elements with the comments from the customers through twitter and instagram (Ted baker, 2014). The brand also makes best use of the seasonal changes to grab attention, this is considered as one of the most effective strategies by Hofstede and Hofstede (2005). The presence of open fashion blog can be seen on its various blogs with the intent of promoting the relaunched online store. The presence of categories such as style, culture, food drink etc. and discussions pertaining the fashion blog engages customers of the company. The company provides 15 minutes for every blogger to help style the look of the company using 450 items from the company store (Madura and Fox, 2007). These products range from male to female products. With the presence of makeup artists, hair stylists and runners, high quality designs are produced. The finished products are photographed in a well-managed studio and it appears on the social media of the company. These actions are also streamlined live on the website of the company (Ted Baker, 2014). The public are also allowed to give their comments on the finished products and tweet back. The outfits are also sent on Facebook and those who earn the most likes achieve ÂŁ310 and a card for online shopping (Ted Baker, 2014). This is another effective way of understanding the customer pulse and encouraging them to be more open with their fashion concepts (Eiteman and Miffett, 2007).