Portfolio EXPERIENTIAL DESIGN Kateri Ang
Kateri Ang EXPERIENTIAL DESIGNER Phone Number:
734 730 7242 Email Address:
kateriang@gmail.com Website:
kateriang.com Location:
Kansas City, MO
REFERENCES Tom Holmes Senior Designer at 49 Degrees tommyh@fortyninedegrees.com 513 967 5999
Linda Nunnelly Director of Moody Nolan Atlanta lnunnelly@moodynolan.com 202 714 8777
ABOUT ME
PROFESSIONAL EXPERIENCE
Experiential Graphic Designer with 5 years experience in the field. Has a strong desire to create meaningful environments and spaces through empathy, research, and collaboration. Project experience includes corporate offices, K-12, higher education (student focused and sports facilities), historic preservation, civic institutions, health care, hospitality, exhibit design, and branding identity. Works with multiple programs and techniques to develop designs and communicate visual design solutions. A fast learner with motivation to continue growing as a designer and a person.
Associate Experiential Designer | Moody Nolan
PROFESSIONAL SKILLS Adobe Creative Suite SketchUp & Enscape Microsoft Office Suite Miro Problem Solving Visual Design & Storytelling
2016 Member of the experiential graphic design team. Design Lead on multiple different types of projects, including collegiate sports arenas, historic renovation, corporate headquarters, and branding identity. Communicates closely with clients to identify and help realize their vision. Collaborates with architects and interior designers to fully incorporate the experiential design into the built environment. Responsible for taking design concepts to documentation and construction administration. Creates high quality art files for production and oversees product installation. Design Intern | Nottingham-Spirk Design Associates 2015 Responsibilities as a member of the product design team include working on innovative concepts for clients and new business development projects using ideation, rendering, prototyping, and presentations. Collaboratively worked from consumer insights through concept ideation and development, engineering, manufacturing to production. Design Intern | Apex Supply Chain Technologies 2014 Developed creative problem solving skills and learned manufacturing techniques. Worked on solutions for industrial smart bins/inventory systems in supply chain technologies. Utilized Solidworks to take concept sketches to realization using methods such as 3D printing and casting to create prototypes to refine ideas.
EDUCATION Bachelor of Science in Industrial Design University of Cincinnati College of Design, Architecture, Art & Planning 2017
Associate Degree in Photography Washtenaw Community College 2011
CONTENTS
01
CINCINNATI CREATIVE CENTER (CCC)
02
COVELLI CENTER AT OSU
03
FIFTH THIRD ARENA AT UC
04
CORPORATE WELLNESS CENTER
05
TSU LIBRARY & LEARNING CENTER
3
CINCINNATI CREATIVE CENTER (CCC) Senior Thesis
Create a catalyst in the community that provides access to creative materials, workshops by local artists, and can serve as a third place for them to call their own.
4
THESIS
Cincinnati Creative Center
Arts and culture are an essential part of a vibrant, healthy, thriving community PROBLEM:
SOLUTION:
There is no safe place in West End for community members to go and make art. While there are many different services such as food banks, social services, and civic institutions, there is a lack of creative spaces that are open to anyone that wants to join in, regardless of economic status.
Create a catalyst in the community that provides access to creative materials, workshops by local artists, and can serve as a third place for them to call their own. Programs will include studio space, a gallery for exhibiting their work, giving them the chance to better connect with other members of society.
5
WEST END A brief overview
West End is a neighborhood in Cincinnati, Ohio, located north-west of downtown, east of Queensgate, west of Over-the-Rhine, and south-east of Fairview. West End was once a dense and thriving neighborhood of multi- and single-family homes and businesses. Much of the historic West End was essentially gutted beginning in 1956, when city officials used federal funds to raze the area in the name of “urban renewal.” Construction of a highway which became Interstate 75 and Queensgate Industrial Park slashed through a vibrant, middle-class black community and it became an enclave of mostly poor black families migrating from the South. West End has struggled to recover from these events.
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NEIGHBORHOOD DEMOGRAPHICS West End
2010 Census reported a population of 6,627 in the West End Neighborhood.
SEX
RACE
HOUSEHOLD INCOME
89% black
43%
LESS THAN 10,000
10% white 1% other
AGE
HOUSEHOLD TYPES
10-17
8% husband-wife
17%
0-9 10%
4% single father
18-34
26%
35-54
26%
55+
21%
31% single mother
57% non-family
15%
10,000 TO 14,999 15,000 TO 19,999
9%
20,000 TO 29,999
9% 7%
30,000 TO 39,999 40,000 TO 49,999
4%
50,000 TO 59,999 3% 60,000 TO 99,999
5%
100,000+
5%
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RESOURCE MAP
CCC FOODBANK
West End
SOCIAL SERVICES
Cincinnati has a large network of services for members of the community that range from free meals and social services to public libraries and recreation centers. CCC will be filling a gap in the type of services that is offered in the West End neighborhood.
THE ARTS/COMMUNITY ENRICHMENT CIVIC INSTITUTIONS
DA LTO N
MCMICKEN FREESPACE CE
NT
RA
CEN TRA LA LP VE KW Y
MIC
KE
NA VE
VOLUNTEERS OF AMERICA
LIN
N
DAYTON NA EH ER
IMANI FAMILY CENTER E
EPIC HOUSE
M
YORK ST UNITED METHODIST CHURCH
YO RK
C IC
FI ND LAY
N
WEST END
KE
CCC
FINDLAY
M
CITY GOSPEL MISSION
MC
CITY LINK CENTER
SOCIETY OF ST VINCENT DE PAUL
AU BU R N
CHANGING GEARS CENTER
BA NK
OUR DAILY BREAD
W LI BE RT Y
BOYS AND GIRLS CLUB OF AMERICA
OVER THE RHINE SOUP KITCHEN SWEET CHEEKS DIAPER BANK
OVER-THE-RHINE
E LI BE RT Y
PRINCE OF PEACE LUTHERAN CHURCH
ELM STREET WIC PROGRAM
H W 15 T
ST FRANCIS ST JOSEPH CATHOLIC WORKER HOUSE U WA L N
H W 14 T
UPTOWN ARTS PEASLEE NEIGHBORHOOD CENTER R INTERCOMMUNITY JUSTICE AND PEACE CENTE
T
CENTER FOR ADDICTION TREATMENT
VE RAL A
CINCINNATI JOB CORPS CENTER
CENT
JOHN
LIN N
DA LTON
YMCA
OVER THE RHINE RECREATION CENTER CORNERSTONE HOMESOURCE RLF EARLY HEAD START
R AC E
OL IV ER
WAD E WAL K
ELM
CINCINNATI METROPOLITAN HOUSING AUTHORITY
KW Y RAL P
UNITED STATES POST OFFICE
PL AR
CENT
WEST CINCINNATI PRESBYTERIAN PO
OVER THE RHINE COMMUNITY HOUSING
INDIGO HIPPO W
SYC A
13 T H
3CDC
MORE
V IN E
WASHINGTON PARK
LAUREL RECREATION AREA WEST END BRANCH LIBRARY
SYC A M O R E
LI VI NG STON
GREATER CINCINNATI COALITION FOR THE HOMELESS ARTSWORKS WY L PK A R T TALBERT HOUSE CEN COMMUNITY LINK
TENDER MERCIES INC FREESTORE FOODBANK YMCA
ELEMENTZ
H W 9T
PUBLIC LIBRARY OF CINCINNATI
LEGAL AID SOCIETY OF GREATER CINCINNATI
8
PROPOSED SITE First German Reformed Church
1815 Freeman Ave.
The First German Reformed Church, located in the historic West End neighborhood of Cincinnati, OH, was constructed in 1850. Owing to the changing demographics and anti-German fear post-World War I, the First German Reformed Church became known as the First Reformed Church in 1918. After the neighborhood and congregation numbers began to decline in the 1960’s, the church was forced to sell the building in 1970. The Freeman Avenue United Church of Christ occupied the church for an additional five years before closing. The property was then transferred to Seven Hills Neighborhood Houses on November 18, 1993.
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COMMUNITY ART PROGRAMS EXAMPLES Case-studies from around the nation
Located in San Francisco, CA, Hospitality House is a free-of-charge fine arts studio and gallery space for artists and neighborhood residents whose socioeconomic struggles would otherwise prevent them from accessing the powerful artistic and cultural landscape of this community.
Project H.E.A.L. (Health. Equity. Art. Learning.) is a program by IDEAS xLab and Creative Agents of Change Foundation designed to discovers new ways for using art + culture tools to reduce health disparities, devise innovative ways to measure health outcomes, and promote mental and physical well-being in the neighborhood of Smoketown in Louisville, KY.
In 1996, a group of New York City artists, educators, and activists founded Groundswell with the belief that collaborative art-making combines personal expression with the strength of community activism. Groundswell engages youth in creative processes at the intersection of arts education, youth development, and social justice to inspire community engagement and social change.
10
DESIGN CONCEPT 11
PROGRAMMING Level based activities
Each floor has a primary function of the space, whether it be relax, focus, or play & create.
RELAX/FOCUS/PLAY&CREATE
FOCUS
group meeting group study community art library research different media film music collaborate
RELAX
cafe drink/eat chat meet new people look at artwork sit/lounge
PLAY&CREATE collaborate experiment explore connect problem solve cook bake eat reduce stress
12
SECTION CUTS Cincinnati Creative Center
ELEVATOR SIDE
FLOOR 02: THE BALCONY The balcony will have a private conference room that can be reserved and used by the community, as well as a library full of art and media reference material to help educate and inspire.
FLOOR 01: THE GALLERY The art gallery will be made up of a grid system that can easily be changed and manipulated into different layouts. This space will also have a cafe and can easily be used as a venue for various events.
STAIR SIDE FLOOR 00: THE STUDIO The lower level will be the main studio space where classes and art programs can be held. This level also has a kitchen which can be used to have classes as well as for catering purposes. This level has 3 small group rooms and storage.
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CINCINNATI CREATIVE CENTER Conceptual renderings
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CINCINNATI CREATIVE CENTER Conceptual renderings
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CINCINNATI CREATIVE CENTER Conceptual renderings
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CINCINNATI CREATIVE CENTER Conceptual renderings
17
COVELLI CENTER
The Ohio State University A new arena for wrestling, volleyball, and gymnastics. As a part of the Moody Nolan team, I led the experiential design of this project.
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COVELLI CENTER At The Ohio State University
The Covelli Center, a new arena for wrestling, volleyball, and gymnastics is a state-of-the-art addition to the Ohio State University’s campus. The Moody Nolan Experiential Design Studio along with Populous was awarded the privilege to curate an experience for both the athletes and coaches, as well as the fans that come to support their team. History and recognition was a big driving force in the design of this space, highlighting accomplishments of OSU athletics and the donors who provided the support necessary to build the arena. LOCATION Columbus, OH
YEAR COMPLETED 2019
SQUARE FOOTAGE 120,000
COST $39,000,000
19
BRAND STANDARDS For The Ohio State University Logos
Color Scheme
PMS 200
PMS 424
WHITE
BLACK
Built Environment
20
FLOOR PLANS Branding moments
Main Concourse
Event Level
east wall
southwest lobby
southeast lobby
student athlete hallway
21
LOBBY DESIGN
Southwest and southeast entrances
22
LOBBY DESIGN Early ideation
23
LOBBY DESIGN Conceptual renderings
Acoustic panels with red reveals with various methods of lighting the space. 3D “Block O” prominently featured in the space, possibly halo lit. Flooring angle could play off the angle used on the wall.
24
LOBBY DESIGN Final direction
Linear lights flank each side of the acoustic panels that were painted to match the branding colors. A dimensional, halo lit logo to be prominently located above the entrance into the arena.
25
RECOGNITION WALL
Display of trophies, donors, and student athlete highlights
26
RECOGNITION WALL Items to highlight from previous space
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RECOGNITION WALL Grid concept
Lines drawn from the angles of the Block O logo will be used as a base grid in the recognition wall on the east side of the concourse.
28
RECOGNITION WALL Grid concept - trophy cases
The recognition wall was an element that The Ohio State University had asked for from the very beginning. Between highlighting championships, athletes, and donors, we decided that we needed to find a unique way to display all of this information together. Part of this was figuring out how much space to allocate to each section.
86 possible trophy cases
With a break in the grid for athletic silhouettes, 73 possible trophy cases
29
RECOGNITION WALL Early ideation
30
RECOGNITION WALL Conceptual elevation
Layered approach to highlighting graphics, trophies, and donor information. Metal framework sits in front of wall with shelves to hold trophies.
31
RECOGNITION WALL Conceptual renderings
32
RECOGNITION WALL Final direction
33
RECOGNITION WALL Elements
metal frame
trophies
dimensional text
graphic wallcovering
grey acrylic panel
red acrylic panel
donor information
34
STUDENT ATHLETE HALLWAY Locker room entrances
35
STUDENT ATHLETE HALLWAY Early ideation
36
STUDENT ATHLETE HALLWAY Developed ideation
Acrylic lightbox
TV display
LED red lighting
Graphic dropped ceiling
Portal graphic
Red concrete stained flooring
37
STUDENT ATHLETE HALLWAY Graphic elevation
2nd surface applied graphic on clear acrylic
TV display playing highlights or other media
First surface impactful OSU motivational slogan
38
STUDENT ATHLETE HALLWAY Conceptual renderings
Red archways create moments outside of each locker room. The idea was to create a portal at each entrance for wayfinding and placemaking. Simple graphic treatment based off the Block O would give the red wall an extra layer of dimension, and an intense lighting and 3D elements would add some intensity to the space.
39
STUDENT ATHLETE HALLWAY Final direction
Ultimately the portals were stripped down to a more minimalistic approach, with each entrance highlighting the sport coinciding with the locker room, all of which display the Block O proudly.
40
FINAL PHOTOGRAPHY Southwest lobby
41
FINAL PHOTOGRAPHY Recognition wall
42
FINAL PHOTOGRAPHY Recognition wall
43
FINAL PHOTOGRAPHY Bowl
44
FIFTH THIRD ARENA
University of Cincinnati Fifth Third Arena is a renovation project to create an updated experience reflecting the success of the Cincinnati Bearcats. As a part of the Moody Nolan team, I was support on the experiential design of this project.
45
FIFTH THIRD ARENA University of Cincinnati
The Moody Nolan Experiential Design Studio working with Populous designed the brand experience for Fifth Third Arena, the basketball arena at the University of Cincinnati. Fifth Third Arena is a renovation project to create an updated experience reflecting the success of the Bearcats as a team and the championships they have earned. The University of Cincinnati desired an arena that their team and fans can be proud of, an arena that redefines what it means to be a Bearcat. We decided to highlight UC athletics, innovation, academics, and Cincinnati, telling these stories throughout the space by strategically placing subject matter and content. LOCATION Cincinnati, OH
YEAR COMPLETED 2018
SQUARE FOOTAGE 257,630
COST $85,000,000
LEED CERTIFICATION Silver
46
DESIGN STRATEGY Inspiration behind design language
Utilizing the ingot symbol extracted from the UC mark as a “pop” or point of emphasis. The symbol can be “extruded” and used as a graphic element, or secondary asset to highlight moments or locations of interest. i.e. restrooms, concessions, bowl access, etc... Many unique forms can be extrapolated from the ingot, each expressing emphasis based upon hierarchy.
47
CONCEPTUAL RENDERINGS Team spaces
48
CONCEPTUAL RENDERINGS Patron spaces
49
FINAL PHOTOGRAPHY Fifth Third Arena
50
FINAL PHOTOGRAPHY Fifth Third Arena
51
WELLNESS CENTER Corporate Client
A new wellness center at the headquarters of a mutual insurance company. As a part of the Moody Nolan team, I led the experiential design of this project.
52
WELLNESS CENTER Mutual Insurance Company
Wellness has become one of this company’s many new focuses. This project is a renovation of their existing fitness center. Moody Nolan Experiential Design was tasked with creating an energetic and positive experience for their employees. The color palette was aligned with the interior finishes and the graphics were custom made for the space, including a bike trail map wall printed on silver flash wall covering.
LOCATION Columbus, OH
YEAR COMPLETED 2019
SQUARE FOOTAGE 35,000
COST $8,750,000
53
FINAL PHOTOGRAPHY Wellness Center
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FINAL PHOTOGRAPHY Wellness Center
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LIBRARY
Texas Southern University A new library at Texas Southern that serves a landmark on the campus and throughout the Third Ward of Houston, TX. As a part of the Moody Nolan team, I was support on the experiential design of this project.
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LIBRARY AND LEARNING CENTER Texas Southern University
Moody Nolan was selected to plan, program and design a state-of-the-art Library Learning Center Building. The brand new facility is approximately 137,000 sq. ft. focused on a modern design that evolves in bold new ways to meet the current and future needs of Texas Southern University’s students. From the beginning of the design process, a coalition of individuals representing TSU students, faculty, administration, and community members, participated in meetings, surveys, and opinion gathering media to share ideas and collect data, imperative to the development and implementation of the new library learning center. LOCATION Houston, TX
YEAR COMPLETED 2019
SQUARE FOOTAGE 137,000
COST $44,000,000
57
FINAL PHOTOGRAPHY Library and Learning Center
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FINAL PHOTOGRAPHY Library and Learning Center
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thank you. Kateri Ang EXPERIENTIAL DESIGNER Phone Number:
734 730 7242 Email Address:
kateriang@gmail.com Website:
kateriang.com