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PROCESS BOOK

Reveal the last moments of youth, that reminds us of the precious memories of the past.


CAPTURED MOMENTS

SHUNJI IWAI


TABLE OF CONTENT 01 Research

03 Final Deliverables

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Director Biography

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Project Timeline

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Selected Films

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Poster Development

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Film Moodboards

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Final Poster

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Design Brief

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Catalog

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Materials Narrative

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Advertisements

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Director Connection

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Soundtrack

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Individual Moodboards

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Website

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Mobile App

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Schedule

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Tickets

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Business System

02 Visual Development 29

Festival Title

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Logotype Development

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Final Logo

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Visual Elements

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Image Hierarchy


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“Fortunately, Hana and Alice are still reconciled as before, struggling with melancholy and regret; probably it’s youth.”


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Research 08

Director Biography

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Selected Films

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Film Moodboards

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Design Brief

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Materials Narrative

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Director Connection

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Individual Moodboards


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Director Biography SHUNJI IWAI

FILMOGRAPHY

Iwai was born in Sendai, Miyagi, Japan. He attended Yokohama National University, graduating in 1987.

1991 Unknown Child The Man Who Came to Kill 1992 Ghost Soup Maria A Tin of Crab Meat Omelette 1993 Fireworks, Should We See It from the Side or the Bottom? Fired Dragon Fish The King of Snow 1994 Undo 1995 Love Letter 1996 Picnic Swallowtail Butterfly 1998 Knit Cap Man Mirror of the Sky 1998 April Story 1999 The Kids Who Wanted to View 2000 Fireworks from Another Perspective 2001 Ritual Day 2002 All About Lily Chou-Chou Jam Films Triumphal March and 30 Days of Their Own 2004 Hana & Alice 2006 Rainbow Song The Kon Ichikawa Story 2007 The Bandage Club 2008 New York, I Love You 2009 Baton Halfway 2010 Bandage I Have a Buy New Shoes 2011 friends after 3.11 Vampire

In 1988 he started out in the Japanese entertainment industry by directing TV dramas and music videos. Then, in 1993, his TV drama, Fireworks, brought him critical praise and the Directors Guild of Japan New Directors Award for his portrayal of a group of children in the town of Iioka. In 1995 he went on to start his career in feature films, starting with the box-office hit Love Letter, in which he cast pop singer Miho Nakayama in dual roles. Love Letter also launched the movie career of Miki Sakai who won a Japanese Academy Award as ‘Newcomer of the Year’ for her portrayal of Itsuki Fujii as a young girl. In 1996 came the commercial and critical success of Swallowtail Butterfly, a multifaceted story of the fictional Yen Town, a city of immigrants in search of hope and a better life with three separate and distinct main characters. Ageha (Ayumi Ito), an orphaned teenage girl, Glico (Chara), a prostitute turned pop star, and Feihong (Hiroshi Mikami), an immigrant who manages Glico’s career and owns the Yen Town club. He also wrote the lyrics of a theme song for the film Swallowtail Butterfly (Ai no Uta) with Chara and Takeshi Kobayashi.


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Selected Films Plot summaries of the five selected films for The Captured Moments film festival. They offer a look into some of the major themes.

Love Letter

Hana & Alice

Hiroko Watanabe lives in Kobe and has lost her fiancé Itsuki Fujii in a mountain climbing accident. On the day of his memorial ceremony, two years after his death, Hiroko looks through his highschool yearbook at his parents’ house. Mrs. Fujii explains that they used to live in Otaru, and that their old house is now replaced by a highway. Nevertheless, Hiroko records the address she sees under the name “Itsuki Fujii” in the yearbook, and decides to write him a letter. Surprisingly, she receives a reply from Fujii. Unsure who sent the reply, she keeps writing and finds out it was not from her dead fiancé, but from a woman also named Itsuki Fujii who went to high school with her fiancé and bears a striking resemblance to Hiroko. The movie cuts back and forth between Hiroko and Female Itsuki based on the letters they send to each other.

When Alice develops a crush on a stranger at the train station, she offers her best friend, Hana, the stranger’s “half brother,” Masashi. Hana declines, but after watching Masashi from a distance, she develops feelings for him. She stalks him by traveling on his regular train throughout the winter. During the spring, Hana and Alice enroll at Masashi’s high school. Hana learns that Masashi is a member of the story-telling club, which prompts her to join as a member. As she continues to track him secretly, she witnesses him crash into a garage door, which leaves him unconscious. As he awakes, he finds Hana leaning over him. She reveals that a blow to Masashi’s head has given him a case of amnesia and that she is his girlfriend. Hana and Masashi soon hang out as a couple while she continues deceiving him about their relationship. Alice becomes involved with Hana’s lies by pretending she is Masashi’s ex-girlfriend.


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April Story

All About Lily Chou-Chou

Last Letter

Uzuki (Takako Matsu) leaves her hometown to study at Tokyo university. The shy, young girl is very busy with moving into her new home and is still quite insecure in her new environment. But it doesn’t take very long and she finds some new friends and even joins a fishing-club. However, most of her time she spends with her books. After all, she manages to approach her new neighbour, also a very incommunicative person, and bit-by-bit the young student finds out how to handle her new life.

All About Lily Chou-Chou follows two boys, Shūsuke Hoshino and Yūichi Hasumi, from the start of junior middle school when they first meet, and into the eighth grade. The film has a discontinuous storyline, starting midway through the story, just after the second term of junior high school begins, then flashes back to the first term and summer vacation, and then skips back to the present.

Yuri Kishibeno (Takako Matsu) is a housewife. She lives with her husband (Hideaki Anno) and their two children. Yuri Kishibeno then attends her sister Misaki Tono’s funeral. There, she meets her niece Ayumi (Suzu Hirose) for the first time in many years. Ayumi is still unable to accept her mother’s death and, because of this, she can’t open a letter left behind by her mother. Yuri Kishibeno attends her sister’s reunion to inform them about her sister’s death. A misunderstanding occurs at the reunion and Yuri Kishibeno is mistaken for her late sister Misaki Tono. Yuri Kishibeno meets her first love Kyoshiro Otosaka (Masaharu Fukuyama) who mistakenly believes she is Misaki Tono. Kyoshiro Otosaka is now a novelist. They exchange contact information. One day, Yuri receives a message from Kyoshiro that says “can you believe that I am still in love with you?”

Besides, there seems to be a reason why she spends most of her spare time at a specific library. What or who is she looking for? Apparently she is interested in the salesperson, but she’s too shy to approach him. But why of all universities did she decide in favor for Tokyo university? Does the answer lie in her past, and more importantly will she eventually have the courage to approach the library’s salesman?

In elementary school, Shusuke was one of the best students in school, but was picked on by his classmates. Shusuke and Yuichi meet and become friends when they join the kendo club, and Shusuke invites Yuichi to stay over at his house. Shusuke’s family is wealthy in comparison to Yuichi’s family. Yuichi mistakes Shusuke’s attractive young mother for his sister.


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Film Moodboards Love Letter Movie stills from the five selected films for The Captured Moments film festival. The moodboards provide an overview of the visual styles of Iwai’s work.


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Hana & Alice

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April Story


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All About Lily Chou-Chou

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Last Letter


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“It’s hard to understand even your partner. Sometimes people think of their partner, ‘It’s mine, she’s mine, he’s mine. Everything. I’m him, I’m her.’ That’s what Hiroko thought when she loses her partner, and then she finds another woman’s letters, and she gradually sees memories she never knew. It’s a way of seeing her fiancé again.” — Shunji Iwai


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Design Brief The design brief includes all of the basic information: name, positioning, date, locations, etc.,and the thread that indicates the theme and the style of the entire project.

FESTIVAL NAME

LOCATION AND DATES

Captured Moments A Shunji Iwai film festival, Captured Moments reveal the last moments of youth, reminding us of the precious memories

Feb 14, 2022 - Feb 20, 2022 10 AM - 8 PM

of the past.

FESTIVAL POSITIONING The Festival will honor Shunji’s film career in small art cinemas throughout Japanese communities in America, bringing American youth into relationship with Japanese culture. The audience will be interested in the festival because the themes are universal and their treatment is uniquely Japanese. A small organization of Japanese corporations are sponsoring the festival to create a favorable relationship between American youth and Japanese culture.

Japanese Tea Garden 75 Hagiwara Tea Garden Drive San Francisco, CA

AUDIENCE The target audience for this festival are both sensitive young people and older people feeling nostalgic about their youth. They are more artistically adventurous than the traditional audience of “coming of age” films. They are more likely introverted people who long to engage with the experience of love, rather than a socially outgoing audience. Additionally, people interested in Japanese culture as explored in cinema will be eager to attend the festival.


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THREAD The young people in his movies face a common problem of being unable to express their feelings. As a result, they face loneliness and a lack of caring from their families and friends. Eventually, however, they grow up and learn from their lived adversity.

GUIDING NARRATIVE WHO I’m a high school student coming home from school and I just got dumped by the boy I like. WHERE I wandered on a quiet street all afternoon. WHAT I put on my headphones and planned to listen to music. When I remembered the times he and I shared, I suddenly realized that I could not hear anything; there was no music, no horns, no wind, only his voice was always in my mind. After wandering aimlessly in the street for several hours, I found a hidden corner and cried softly.

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Materials Narrative


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Director Connection PHOTOGRAPHY NABORU SHINODA

DIRECTOR

cinematographer

JOHN HUGHES

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SOFIA COPPOLA

CAMERON CROWE MUSIC TAKESHI KOBAYASHI music composewr & keyboardist

SALYU singer

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Individual Moodboards Photo Style The individual moodboards aim to provide guidance for photo, graphic and type styles. Based on the thread, they continue to evolve after several rounds of research and refinements.


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Photo Style

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Graphic Style


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Graphic Style

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Typography Style


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Typography Style

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Visual Development 29

Festival Title

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Logotype Development

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Final Logo

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Visual Elements

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Image Hierarchy


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Festival Title Various rounds of title development that demonstrate the process of taking on a deeper understanding and exploring a better expression for Iwai’s central motifs.

Captured Moments Exploring nostalgic themes of young people growing up in Shunji’s movies. Vulnerability of Youth Exposing the sensitivity of young people. Youthful Intimacy Shunji has his young characters share their deepest thoughts and feelings. Youth’s Emotions Shunji’s sensitivity to young people allows him to share their emotions through music and an experimental visual style. Pop Culture Elevated to Sensitive Dramas Shunji transfers the energy of music videos to display the emotions of his characters.


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“All these entertainment companies—music and movies—send their content to everyone, not just city kids, but also small-town kids. I thought that might break the balance in their life.” — Shunji Iwai


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Logotype Development Various rounds of logo development and refinements that match the themes and styles of Iwai’s films.


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Final Logo The visual elements list out what typefaces, colors, graphic elements are used and the reasons for using them in specific places.


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Visual Elements TYPEFACES

COLORS

Headings | Baskerville | SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Body Text | Avenir Next | Regural ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Quotes | Avenir Next | Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

R 245 C5

G 241

B 231

M6

Y 11

K0

Numbers | Avenir Next | Regural 1234567890 Header & Footers | Avenir Next | Regural ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

R 179 C 37

M 68

G 104

B 62

R 55

G 80

M 65

B 87

Y 60

R 61

G 52

B 49

Y 82

K1

GRAPHIC ELEMENTS

C 83

C 74

M 74

Y 74

K 19

K 45

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Image Hierarchy Photo Levels A collection of self-generated images of different levels that are applied to the project.

Level One Level one images are used as the main visual demonstration of the subject and the style of the festival. They are appiled to posters, covers, ads, with only titles and important information on them.

Level One

Level Two Level two images are secondary and more abstract. They’re used for chapter openers, backgrounds for quotes, etc. Level Three Level three images are the most abstract and are suitable for layering large amount of text and detailed information.


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Level Two

Level Three

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Final Deliverables 39

Project Timeline

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Poster Development

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Final Poster

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Catalog

55

Advertisements

61

Soundtrack

65

Website

69

Mobile App

73

Schedule

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Tickets

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Business System


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GR425: PRODUCTION SCHEDULE WK1 WK2 WK3 WK4 Poster

Catalog

Website

Links

Business System

Tickets

Schedule

Social Media

Mobile App

Package

Flying Logo

Products

WK5 WK6 WK7 WK8 WK9 WK10 WK11 WK12 WK13 WK14 WK15

Discover: Select // Initial research + Thread Development Design: Explore // Roadmapping: Develop Visual Language of Photos / Type / Graphics + Content Gathering + Initial Rough Comps for Idea Exploration Develop: Refined Prototypes + Material Selection Deploy: Produce // Final Production


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Project Timeline List of Deliverables The purpose of the timeline is to break down tasks for each week and to help me make sure that I can stay on track and develop my deliverables accordingly. Below is a list of the deliverables that I’ve decided to create for my film festival.

Poster

Tickets

Business System

3 Advertisements

Schedule

Soundtrack

Flying Logo Video

Mobile App

5 Website Pages

36 Pages Catalog

Process Book

Presentation Video

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Poster Development Several rounds of explorations and refinements as I changed the title, image, and layout quite a few times during the process.


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Final Poster


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Catalog Concept As mentioned above, catalog is a narrative piece designed to showcase the selected films in the festival along with details about the director, location, schedule, and more. I designed my catalog to be a hard-cover book, which is ideal for limited run artists’ books. As the exposed spine allows for pages to open flat, I’m able to show fullbleed film images without losing any details.

The Back of The Catalog


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Advertisements Concept I created three versions of the advertisements that are used to promote the film festival in the forms of posters and billboards.


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Soundtrack Concept This deliverable includes a CD, a separate package for the CD, and a four-page booklet for the selected films. The content of the CD is the theme music used in the selected five movies.


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Website Concept This is a live, functioning website for the festival that includes basic film information such as director, films, schedule, tickets, photo gallery and contact page. To visit the actual website, check out: https://kateguoxiaoli.wixsite.com/cmff


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Mobile App Concept This is a mobile app that is distinct from the website. Apart from general information about film festival, the app focuses on functions like managing the calendar, learning about the details about Shunji Iwai’s movies.


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Schedule Concept This schedule includes the times, dates and the poster of each movie.


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Tickets Concept Instead of the individual tickets for different films, I decided to create individual tickets for different dates.


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Business System Concept The business system includes a stationery set: business cards, letterhead, envelopes, and postcards that are clean and consistent.


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