1
STUDY CASE NEW PRODUCT or SERVICE
PROJECT DESCRIPTION &OBJECTIVES Based on trends design innovate product or service TASKS FOR WORKSHOP/ FINAL PRESENTATION
Based on trends design new product or service Explain what kind of problem you solve to people- validate by empathy map Validation by your target group Design your brand +positioning-positioning map/ use storyboard Ad campaign/video or poster/social media Business model CANVAS Prepare final presentation
TEAM Rivas Alejandra Hernández Jorge Alberto Pérez Kary Stephanie
TIMELINE WORKSHOP 4
18.7. 14:00-17:00
WORKSHOP 5
20.7. 9:00-12:30
WORKSHOP 6
25.7. 9:00-12:30
WORKSHOP 7
28.7. 9:00-12:30
FINAL PRESENTATION
29.7. 9:00-12:30
PROJECT PARTNERS
Based on trends design new product or service/ Explain what kind of problem you solve to people
2
REAL PROJECTGREEN BUILDING
PROJECT OBJECTIVES Marketing campaign for Student Green Building project PROJECT DESCRIPTION Based on cooperation with Slovak architect studio and universities prepare marketing campaign, offer list, content and business model of Student Green Building and Student Green Competition TASKS FOR WORKSHOP/ FINAL PRESENTATION TEAM Pérez Arely Monserrat
?
Soria Carlos Anibal
?
Rojas Daniela
?
TIMELINE WORKSHOP 4
18.7. 14:00-17:00
WORKSHOP 5
20.7. 9:00-12:30
WORKSHOP 6
25.7. 9:00-12:30
WORKSHOP 7
28.7. 9:00-12:30
FINAL PRESENTATION
29.7. 9:00-12:30
PROJECT PARTNERS
Have a look to HERE / Study how to write a good offer list
3
REAL PROJECTFASHION E-SHOP
PROJECT DESCRIPTION &OBJECTIVES ADD TODAY/TOMMOROW
TASKS FOR WORKSHOP/ FINAL PRESENTATION
TEAM Orozco Amanda Danielle
Serratos Daniela
Wallace Andrea Isabel
Vega Daniela Ivonne
Coronado César Luis
Negrete Francisco Javier
Peña Karla Iliana
Garza Miguel
TIMELINE WORKSHOP 4
18.7. 14:00-17:00
WORKSHOP 5
20.7. 9:00-12:30
WORKSHOP 6
25.7. 9:00-12:30
WORKSHOP 7
28.7. 9:00-12:30
FINAL PRESENTATION
29.7. 9:00-12:30
PROJECT PARTNERS
4
REAL PROJECT-
FASHION BRAND PROJECT DESCRIPTION &OBJECTIVES ADD TODAY/TOMMOROW
FINAL PRESENTATION
TEAM Hidalgo Alison Cristina
Vázquez Jessica Aidee
Gutiérrez Daniela
Ovalle Julián
TIMELINE WORKSHOP 4
18.7. 14:00-17:00
WORKSHOP 5
20.7. 9:00-12:30
WORKSHOP 6
25.7. 9:00-12:30
WORKSHOP 7
28.7. 9:00-12:30
FINAL PRESENTATION
29.7. 9:00-12:30
PROJECT PARTNERS
5
REAL PROJECTE-BOOK/
How to build your own business
PROJECT OBJECTIVES Write e-book and prepare marketing campaign PROJECT DESCRIPTION Based on cooperation with Talentway write e-book about “How students can build their small businesses with a very small budget ” and prepare marketing campaign of this book. TEAM García Agustín
Hernández Juan Antonio
Ramos Carolina
Sarmiento Luis Eduardo
Hernández Gloria Jessica
TIMELINE WORKSHOP 4
18.7. 14:00-17:00
WORKSHOP 5
20.7. 9:00-12:30
WORKSHOP 6
25.7. 9:00-12:30
WORKSHOP 7
28.7. 9:00-12:30
FINAL PRESENTATION
29.7. 9:00-12:30
PROJECT PARTNERS
Make a short research about the publications with the same topic/ Make a short research about the most creative written publications for the students (can be any topic)/ Think about the NAME and CONTENT (chapters) of this book/ Make a short research about the best solution (software) to write an e-book Collect free software/websites, which can help young students build their own business (CANVA, BUZZUMO, etc. ) What kind of tools from the Design Thinking methods can be used the best.
6
REAL PROJECTE-BOOK/
Modern marketing dictionary
PROJECT OBJECTIVES Write e-book and prepare marketing campaign PROJECT DESCRIPTION Based on cooperation with Talentway write e-book “Modern (Creative) marketing dictionary “ and prepare marketing campaign of this book. TEAM Chávez Diana Laura Bernal Jose Antonio Lara Maribel
TASKS FOR WORKSHOP/ FINAL PRESENTATION WORKSHOP 4
18.7. 14:00-17:00
WORKSHOP 5
20.7. 9:00-12:30
WORKSHOP 6
25.7. 9:00-12:30
WORKSHOP 7
28.7. 9:00-12:30
FINAL PRESENTATION
29.7. 9:00-12:30
PROJECT PARTNERS
Make a short research about the publications with the same topic/ Make a short research about the most creative written publications for the students (can be any topic)/ Think about the NAME and CONTENT (chapters) of this book/ Make a short research about the best solution (software) to write an e-book Collect at least 50 the most important terms in marketing