KASEY ALEIXO sophomore experience
KASEY ALEIXO Hi my name is Kasey Aleixo, I am a sophmore Communication design major at Syracuse University. This past year has been an adventure with its high and lows. I have learned a lot this year and figured out I exactly want to do with my life. When I came to Syracuse my freshman I had no idea what I wanted to, let alone what major what I wanted to be in. I always knew I wanted to do something with Art & Design but I was never exactly sure what that was. I decided to major in Communications Design on a whim, but I ended up falling in love with it. I honestly will admit that I struggled the first semester because I had no idea what I was doing, but somehow I started to find my way. Ever since I was little I have always believed in fairy-
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because we never sleep
it would be nice if something made sense for a change at the beginning of the semester absolutely nothing made sense I had to redo everything a 100 times and it still wasn’t at the level it should have been
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CROPPED LETTERS The cropped letters are in 10x10 in. squares and are a series of garamond, rockwell, and helvetica.
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who in the world am i? ah that’s the great puzzle trying to figure out interesting letter symbols was a little bit of a puzzle, i had a difficult time coming up with unique symbols and i had to redo them multiple times
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LETTER SYMBOLS The letter symbols are 12x12 in. squares. The left is Garamond, the middle is Helvetica, and the right is Rockwell.
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well i never heard it before but it sounds uncommon nonsense i really struggled with these posters i did not understand the use of the grid and i never heard of swiss design before this assigment
HELVETICA POSTERS HORIZONTAL GRID POSTER, VERTICAL GRID POSTER, 3D LETTER FORM I had to make a 3D letter form, as well as a cropped letter form that showed value, contrast, and complementary. There had to be a letter form poster that followed the grid and the other had to break it.
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Helvetica has swept the
globe as one of the most commonly used fonts for designers and corporatio ns, thanks to its simplicity. This sans-serif font is a smooth, straight font with no more lines or markings than necessary. Helvetica came as a breath of fresh air for the United States in an era of overly complicated fonts. Once it took the stage, it pulled the focus away from flowery fonts to clean, crisp esigns that got the message across in seconds. Today Helvetica faces competition from similar fonts that mirror its minimalist style. Yet these fonts still-have a long way to goto unseat the current king of fonts. Helvetica has been around the world and shown up in numerous cor porate logos and slogans. Fromits humble origins to its explosion of growth in the 1960s, Helvetica has risen to a role model of sorts for the sans-serif font family.
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helvetica forever.
curiosity often leads to trouble i did not understand this project at all i had so much trouble trying to oome up with interesting images to represent the words
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ALIENATION
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“ALIENATION IS A DREAM KILLER.” BEING AWAY FROM HUMAN BEINGS TO A POINT OF MADNESS.
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to increase or enlarge especially beyond the normal -Meriam Webster Dictionary
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EXA “We aim above the mark, to hit the mark. Every act hath some falsehood of exaggeration in it.”
-Ralph Waldo Emerson
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The formal definitions represent alienation, aggression, and exaggeration. They are 8x8 black and white images that are supposed to represent the word. The aggression squares were then turned into a hybird cube.
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FORMAL DEFINITIONS
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“ALIEN ATION IS A DREAM KILLER.” BEING AWAY FROM HUMAN BEINGS TO A POINT - MAD OF NESS.
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because we do everything 100 times
off with their heads if i could have i would have beheaded my restuarant logo and posters a thousand times
NYC - BOSTON - MIAMI - LA - CHICAGO
WWW.CODEGRILL..COM
CODE BAR & GRILL LOGO, TYPE POSTER, IMAGE POSTER Code Bar & Grill is a restuarant based on male and female sterotypes. The menu is based off male and female dating sterotypes. This is restuaranrt where people go to meet people and date.
i can’t go back to yesterday i was a different person then the concept of my exhibit was to represent the different art movements by showing what was happening culturally in that time period
BEHIND THE DESIGN THE HISTORY OF GRAPHIC DESIGN IN EUROPE AND ASIA “Behind the Design” Design in Europe in Asia was a 4ft by 4ft scaled exhibit for the History of Graphic Design. The concept of the exhibit was to show what was culturally going on st the time of each movement.
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because we live on coffee
the only achieve the impossible is believe it is possible
when i was creating this book i had no idea how i was going to construct it and have actually examples in the book i thought it was impossible but i figured it out
CAMP CONFIDENTIAL INFOGRAPHIC PROJECT
Camp Confidential is a how-to guide infographic book for lanyard stitches. The book contains 6 different lanyard stitches with written instuctions and images, along with examples of the lanyard stitches.
begin at the beginning and go till you come to the end when i was creating this book i had no idea how i was going to construct it and have actually examples in the book i thought it was impossible but i figured it out
CONNECTION PROGRESSION LIGHT-DARK-LIGHT-DARK-LIGHT
Connection Progression is a 24 series of type and images that represent the macro themes of light to dark to light to dark to light and photographic to graphic to photographic.
PHOTOGRAPHIC-GRAPHIC-PHOTOGRAPHIC
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because we just are
what is the purpose of a book when i first made my magazine i was so confused and i had no idea what i was doing but after a while i understood the concept of the magazine and it began to work
VOL. I
R E L AT I O N S H I P S
HIPSTER
HIPPIE
does the generation revolution exsist?
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n the 1950s, the Beat Generation renounced a focus on material possessions and conformity in favor of a life of bohemian creativity and experimentation. A direct result of the seriousness and repression of the World War II era, the Beat Generation had its roots in a literary movement begun by writers Jack Kerouac, Allen Ginsberg, and William S. Burroughs that emphasized collaboration and spontaneous prose. In the mid-1960s, the Beat Generation gave way to the Hippies, who maintained some Beat philosophies, such as an openness to experimentation with sexuality and drugs and a rejection of material ownership. The Hippies, however, were spurred by
DAZE
VOL. I
MODERN HIPPIE MONTHLY
DAZE
B U I S N E S S
hug
MODERN HIPPIE MONTHLY
life
peace, love, buisness In 1967 Timothy Leary famously told 30,000
hippies to “turn on, tune in and drop out.”Many in the culture took this to mean that they should experiment heavily with drugs to open their minds and then drop out of society, disregarding society’s goals and the means to attain them.The original hippie culture revolved heavily around protesting a war and the society that supported it. This counter-culture went against the grain and embraced an atmosphere of freedom, includ
the Vietnam War, the draft, and the civil rights movement. Hippies championed peace, love, and freedom. While the Beat Generation had its roots in literature and collaboration, the Hippies’ foundation was built on folk music and communal living, which developed into such icons as Janis Joplin, Jefferson Airplane, and large music festivals. In the late 1970s, as the Vietnam War came to an end and the civil rights movement had seen its biggest victories, the Hippie culture began to give way to the Punks.
Today’s hippie is a part of the counterculture by appearance only, and even that is not a hard and fast rule.There are the expected and stereotypical images of hippies prevalent in the jam band culture, or scene, today, such as Melissa Mees and “Wooster” Powers whose heavy dreadlocks mark them as ‘hippies’ for the rest of society. However, there are also people in the scene like Jenn Hoover, a pretty, blonde mother of two or Bryan Maxwell, whose traditional American style would never make him stand out as anything ‘different’ to anyone outside the community.The modern hippie is far more centered and focused on the music of the culture, traditionally jam band or bluegrass. Most say it is the primary reason for joining and staying in the scene.“We are not fighting against a war like the original hippies did,” “Sauce” Fawcett said. “We are here and a part of this for the people and the music.”Most spend their free time traveling to music festivals to see their favorite live acts as much as possible. However, this sort of lifestyle does not come for free.The modern hippie does not drop out, they work, they have responsibilities.Unlike the hippies of previous generations, today’s hippies know that in order to
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R E L AT I O N S H I P S
HIPSTER
HIPPIE
DONT WORRY
BE HIPPIE LIVING THE
HIPPIE CITY LIFE
DAZE MAGAZINE MODERN HIPPIE MONTHLY
Daze magazine is a magazine for the modern day hippie. It is a two-sided magazine one side for a male and the other side for a female.
HUG LIFE
URBAN FOREST HIPSTER HIPPIE
hipsters hippies?
the new
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no one in the history of mankind has admitted to being a hipster
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n the 1950s, the Beat Generation renounced a focus on material possessions and conformity in favor of a life of bohemian creativity and experimentation. A direct result of the seriousness and repression of the World War II era, the Beat Generation had its roots in a literary movement begun by writers Jack Kerouac, Allen Ginsberg, and William S. Burroughs that emphasized collaboration and spontaneous prose.
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Hippies championed peace, love, and freedom. While the Beat Generation had its roots in literature and collaboration, the Hippies’ foundation was built on folk music and communal living, which developed into such icons as Janis Joplin, Jefferson Airplane, and large music festivals.
In the late 1970s, as the Vietnam War came to an end and the civil rights movement had seen its biggest victories, the Hippie culture began to give way to the Punks. Disillusioned by the wars and civil rights injustices of the previous generations, Punks were antiestablishment and, in a shift from the Beats and Hippies, focused on the individual rather than community. Punks were angry,
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i think of six impossible things before breakfast when i was making creating my package designs i had over tweleve different package designs that i could have used
Don’t let your lunch scare you. No one needs a stinky lunchbox.
MONSTICKERS
BAKING SODA- LUNCHBOX ODOR REMIOVING STICKERS Monstickers are lunchbox odor removing stickers. They are monster shaped stickers that have baking soda in them to prevent lunchboxs from developing bad odors.