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T H E

P R E M I E R

G L O B A L

H A L A L

I N D U S T R Y

E V E N T

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EXECUTIVE REVIEW 2009 4 - 5

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T H E

P R E M I E R

G L O B A L

H A L A L

I N D U S T R Y

E V E N T

HOSTED BY

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GLOBAL HALAL UNITY IHI Alliance is an international non-profit organisation created to uphold the integrity of the Halal market concept in global trade through recognition, collaboration and membership. Our mission is to propagate the benefits of Halal and elevate it as the standard of choice. Through our strategic partnership with the Islamic Chamber of Commerce & Industry (ICCI), we seek to assemble world class experts, leading industry figures and stakeholders across the whole industry supply chain to harmonise the global Halal industry. We invite companies, organisations and individuals to join as IHI Alliance members and be a part of an initiative to build a stronger and robust global Halal industry. For membership details including benefits, categories and fees, please log on to

www.ihialliance.org

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or email info@ihialliance.org

INTERNATIONAL HALAL INTEGRITY ALLIANCE LTD (LG05848)

16-2, JALAN 27/70A, DESA SRI HARTAMAS, 50480 KUALA LUMPUR, MALAYSIA T +6 03 2300 1344 F +6 03 2300 1312 A PARTNER OF THE ISLAMIC CHAMBER OF COMMERCE & INDUSTRY (ICCI)

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THE 4TH WORLD HALAL FORUM 2009

Contents 05 World Halal Forum Chairmanʼs Message 06 World Halal Forum Charter 07 World Halal Forum Hostʼs Message

F EAT UR ES

S PE A K E RS

PANE L I ST S

08 Halal Industry Development

36 Datoʼ Seri Jamil Bidin

55 Dr Ahmed Mohieldin Ahmed

Corporation

Dr Mah Hussain-Gambles

10 A Critical Reflection on the

37 Badlisyah Abdul Ghani

Global Halal Industry

Marco Tieman

18 International Halal Integrity Alliance

39 Datoʼ Seri Sheikh Saleh Abdullah Kamel

20 KFC Holdings

40 Dr Jochen P Zoller

22 Nestle

Datoʼ Iskandar Mizal bin Mahmood

24 Malaysian Biotechnology Corporation

41 Tan Sri Datoʼ Muhammad

Abdul Aziz Mohamad 56 Mr Hasib Salkic Hafida Atid 57 Jalel Aossey Professor Dr. Zulkifli Idrus 59 Datoʼ Dr. Aziz bin Jamaluddin Selma Djukic

28 Chemical Company of Malaysia

Ali bin Hashim

32 AYS

Dr. Cedomir Nestorovic

Tan Sri Dr. Yusof Basiron

42 Darhim bin Dali Hashim

61 Abi Sofian Abdul Hamid

64 RHB Islamic Bank Totalife

43 Nordin Abdullah

68 Olipro Biotechnology

Hani Lashin

Malaysian Palm Oil Council

44 Hajj Abdalhamid David Evans

70 Penang International Halal Hub 72 MISC Integrated Logistics

John E Lamb

60 Fadilah Baharin

MV Dr. Rastislav Kolesar 62 Professor Dr.rer.nat. Abd-ElAziem Farouk Gad Oscar Tjakra

45 Dr Hani Mansour Al-Mazeedi

75 Media Partners

Hairani Othman

76 The Uruguayan Beef Industry 82 KasehDia

47 Dr Nor Azman Ngah Irfan Sungkar 48 Datoʼ Dr Mohd Hashim Tajudin Dr S Abdul Rahman 49 Dr Mustafa Ceric 51 Tuan Hj. Abdul Rafek Saleh Paul Moses Habhab 52 Teymoor Nabili Tuan Haji Syed Saleh bin Syed Abdul Rahman 53 Dr Zohair S Mulla Imam Feisal Abdul Rauf

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THE 4TH WORLD HALAL FORUM 2009

World Halal Forum Chairman’s Message

G R E E T IN G S TO A LL D ELEG ATES. I am truly honoured to welcome all the delegates to the World Halal Forum 2009. Last yearʼs World Halal Forum saw a strong sense of Islamic solidarity with support and participation from many major Muslim nations. Themed as “Sustained Development Through Investment and Integration”, it exceeded all expectations when we saw participation from over 1,200 delegates, Heads of State, Cabinet Ministers, governors, industry leaders, ulama, academicians and international media. In 2008, the Organisation of The Islamic Conference (OIC) saw the inevitable need to create a platform where the industry can have one reference centre with regards to values, Halal and quality control, and mandated the Islamic Chamber of Commerce and Industry (ICCI) to spearhead the effort. At the 11th Islamic Conference Summit concluded in Dakar, Senegal, Resolution 135 of the Final Communique recognised ICCI as the principle representative of the public sector in this regard. This initiative is expected to help develop and modernise the Halal sector which affects approximately 1.8 billion Muslims worldwide, foster trade and facilitate access to genuine Halal products in both Muslim and non-Muslim countries. We must strive to ensure that the entire supply chain of Halal products is protected for the benefit of the Ummah and also those in the industry. There is a need for a non-national, non-profit organisation to promote and enhance international collaboration amongst national Halal authorities.To this effect, the global Halal agenda has been tasked to the International Halal Integrity Alliance (IHI Alliance), under the wings of ICCI, to harmonise the industry by developing the Global Halal Standard. The ICCIʼs initiative through IHI Alliance is also commended at the thirty fifth session of The Council of Foreign Ministers at Kampala, Republic of Uganda on 18-20 June 2008, where Resolution 7/35-E under the Development of International Halal Standard was adopted. As a passionate activist of the Islamic economy myself, I believe that this yearʼs World Halal Forum will mark an important milestone which brings the integrity of the Halal industry to a whole new level. Themed as “Achieving Global Halal Integrity”, the 2009 Forum will see the Global Halal Standard being introduced to the public for the very first time. I hope that this will bring global unity amongst the industry to have one definitive voice to uphold the integrity of the Halal industry. D ATO ʼ S E RI S H E IK H SA LEH A B D U LLA H K A M EL

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THE 4TH WORLD HALAL FORUM 2009

THE WORLD HALAL FORUM CHARTER

The Halal market has emerged as a global force. Halal transcends traditional industry-sector boundaries and definitions, and is fast becoming the new market paradigm with its own unique set of issues, challenges and opportunities. The World Halal Forum has been established to achieve the following:

TO PROVIDE A FOCAL POINT FOR THE GLOBAL HALAL INDUSTRY TO GATHER HALAL INDUSTRY EXPERTS, LEADERS AND SPECIALISTS TO SHARE THEIR VIEWS, KNOWLEDGE AND EXPERTISE TO BE AN ARENA FOR DISCUSSION, NETWORKING AND COLLABORATION TO STIMULATE THE GROWTH AND DEVELOPMENT OF THE HALAL MARKET TO FACILITATE THE RESOLUTION OF PROBLEMS AND ISSUES OF CONCERN WITHIN THE HALAL INDUSTRY TO COORDINATE AND ASSIST SUBJECT-SPECIFIC INDUSTRY GROUPS AND TECHNICAL COMMITTEES TO SUPPORT EXCELLENCE, INNOVATION AND IMPROVEMENT IN THE HALAL MARKET TO DEVELOP AND PROMOTE THE CONCEPT OF HALAL TO REALISE ITS FULL POTENTIAL AS A GLOBALLY RECOGNISED SYMBOL OF QUALITY AND SAFETY TO ASSIST AND SUPPORT THE DEVELOPMENT OF WORLD-CLASS HALAL INDUSTRY STANDARDS COVERING THE ENTIRE VALUE CHAIN

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THE 4TH WORLD HALAL FORUM 2009

World Halal Forum Host (International Halal Integrity Alliance)’s Message

G RE E T IN G S TO A LL D ELEG ATES. International Halal Integrity Alliance (“IHI Alliance”) is proud to host this important annual gathering, and as the Chief Executive Officer of IHI Alliance, I am delighted to welcome you to the highlight of the Halal industry calendar. At the third World Halal Forum in 2008, the hurdle was raised once again and the event drew over 1,200 delegates from related industries, governments, research organisations, universities, certification bodies and consumer associations under one roof to discuss major issues affecting the Halal industry. At the close of the two eventful days, a resolution was arrived for the IHI Alliance to develop the Global Halal Standard – a single standard to unify the fragmented industry and ensure global Halal integrity across the whole supply chain. IHI Allianceʼs goals were also endorsed by the then Malaysian Prime Minister YAB Tun Abdullah Ahmad Badawi. In his keynote address at WHF 2008, Tun Abdullah said, “My government has formally endorsed the function and aspirations of the IHI Alliance. I understand that the Organisation of the Islamic Conference (OIC), through the Islamic Chamber of Commerce and Industry (ICCI), is also committed towards making IHI Alliance a strong, credible and respected global Halal authority.” Following the resolution passed at WHF 2008, IHI Alliance started the first set of Technical Committee meetings engaging with the relevant stakeholders in multiple locations to develop the various modules of the Global Halal Standard, which was presented to the ICCI General Assembly in Cairo in April 2009, for endorsement. During the next two days, these modules are released to the public for your comments and further discussion during the IHI Alliance Standards Stream sessions (which run in parallel to the Main Stream sessions). On behalf of IHI Alliance, we bid a very warm welcome to all participants to the World Halal Forum 2009. D A R H IM B IN D A LI H A SH IM

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THE 4TH WORLD HALAL FORUM 2009

Platinum Sponsor of WHF 2009

Halal Industry Development Corporation (HDC)

As the country始s lead developmental

and corporate bodies, working with

authority on Halal initiatives and Halal

international Islamic bodies to ensure

trade-related matters, Halal Industry

consistency in the implementation of

Development Corporation (HDC) has been

Halal standards and certification.

tasked by the Government of Malaysia to take the lead towards developing

activities and events, organised by

the Halal sector and to coordinate the

government agencies, NGOs and

overall growth of the Halal economy.

independent parties, and has over the years

The primary goal of all the efforts is

been an important catalyst and partner in

to position Malaysia as the preferred

the success of forums, conferences and

destination for all Halal trade-related

trade exhibitions focused on the promotion

activities and services. This will be done by

of Halal. Amongst them are KLIFF, World

HDC creating a synergistic and integrated

Halal Forum, MIHAS and the country始s

approach to developing the industry, as

first national Halal science and research

well as unifying all the national Halal

conference - the World Halal Research

industry players to form the basis of a

Summit, hosted and organised by HDC.

global Halal economy and community.

HOST & ORGANISER

HDC is also in support of various

As the custodian of the national

Overarching across these activities would be a concerted effort by HDC to

masterplan for Halal initiatives, HDC will

position Malaysia as a global Halal support

look at structuring a strategic direction and

and reference centre in the areas of Halal-

implementation programmes in fulfilling

related information and trade activities.

these initiatives, primarily with a drive towards developing the industry and its

For more information, kindly visit www. hdcglobal.com or call us at 1800-880-555.

capacity to facilitate the growth of Halal businesses and to assure Halal integrity CONFERENCE PARTNER

is maintained along the supply chain

Halal Industry Development Corporation

segments right up to the consumers.

5.02, Level 5,

To achieve these objectives, HDC

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KPMG Tower, First Avenue

provides advisory assistance and conducts

Persiaran Bandar Utama,

regular industry clinics for the SMEs,

47800 Petaling Jaya, Selangor

domestic and international training

Tel : 03-7965 5555 Fax : 03-7965 5500

on Halal integrity for both individuals

www.hdcglobal.com

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THE 4TH WORLD HALAL FORUM 2009

FEATURE ARTICLE

a Critical Reflection ON THE GLOBAL HAL AL INDUSTRY

T

he global Halal industry is evolving, with the range of products being offered increasing consistently. Halal industry began with a

focus on animal slaughtering, and has now progressed to new sectors such as personal care products, Halal logistics and of course Islamic financial services. The awareness level, regardless of how we measure it, is increasing.

People do care about the 驶Halalness始 of the food they eat, but this is not just limited to the slaughter of animal, it goes right back to the farm of origin, the food the

a true manifestation

animal consumed before slaughter and the method of slaughter, then it continues

of Islamic

to the logistics of how it gets to the processing plant and onward to the retailer.

principles

Muslims want assurances that the products they consume are a true manifestation of Islamic principles, plus they should also be tayyib, meaning wholesome and good, which is in line with current trends in the food industry. To achieve this, the World Halal Forum aims to bring together industry, government and academics to present and discuss these issues relating to the global Halal industry.

The World Halal Forum firmly set a precedent in this industry by initiating discussions on various controversial and topical issues relating to the Halal industry. From the inaugural World Halal Forum 2006, interest in the Halal industry has grown steadily and rapidly.

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THE 4TH WORLD HALAL FORUM 2009

A CR I T ICAL REFLECTION ON THE GLOBA L HA L A L INDUST RY

Where the World Halal Forum was the first of its kind to bring Halal industry experts together, alongside the largest international Halal exhibition, MIHAS (Malaysian International Halal Showcase), today there are more than a dozen similar forums, seminars, summits and other Halal related events around the world. This trend indicates that Halal industry is still in a developmental stage, admittedly there are many more issues requiring resolutions to enable a unified approach on Halal. Some of these issues may not have been relevant in the last thousand years, but with mass production and todayʼs technology, there are new aspects to Halal that need judgements by recognised Islamic scholars to end the debate between certifiers and producers of Halal products. Subsequently it has to go one step further to incorporate the laws of the countries in which these certifications are recognised.

Through these Halal industry events, we conclude that the global Halal industry has differences of opinion on many aspects and levels. It has been widely recognised that it is very crucial to look at harmonising these issues for the future development of the industry. Without acknowledging these controversies exist and coming together to achieve mutual understanding and agreement, we will be unable to resolve these problems that shackles the growth of the Halal industry globally.

World Halal Forum is the avenue for Halal industry stakeholders to ʻtalk the walkʼ; while Halal industry exhibitions like MIHAS should ʻwalk the talkʼ. Both are complementary and when working together, they will become a perfect combination for Halal industry players to be conversant with the latest developments, advancements and trends that are developing in Halal economy today.

harmonising issues for the future development of the industry

The Halal Journal data indicates that, interest in the Halal industry has increased by more than 100 fold. The average number of visitors in 2004, two years prior to the first World Halal Forum stood at only 500 per day or 15,000 per month. In 2006, the average visitors increased by 660 percent to 104,000 per month and in 2008, it increased to 600,000 per month, or an average growth rate of 1,000 percent.

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THE 4TH WORLD HALAL FORUM 2009

A CR I T ICAL REFLECTION ON THE GLOBA L HA L A L INDUST RY

However, it is important to note that the polarisation of understanding and consensus about 驶Halal始 is still very diverse. Most people in South East Asia believe Halal is all aspects within the supply chain of consumer products, especially food products, although the Muslim population in South Asia and other OIC countries may think differently. Many Muslim countries consider Halal as simply the method animals are slaughtered according to Shariah laws and believe as a Muslim country, all their food would naturally be Halal.

However recently, we have seen progress within countries such as Turkey, Pakistan, Saudi Arabia and the GCC states looking at Halal standards, and ways to harmonise the Halal industry for the benefit of all to resolve these diverse school of thoughts. It is not an easy task, recognising this at the first World Halal Forum, the consensus resolution was to create the International Halal Integrity (IHI) Alliance, as an umbrella body to oversee and aid in resolving these issues which divide people and try bringing them together for the benefit of all enabling the Halal industry to grow.

The outcome of some of this work carried out by IHI Alliance will be evidence during the IHI Alliance Standards Stream at World Halal Forum 2009. Through this IHI Alliance is hoping to achieve something that cannot be done by independent certifiers and organisations, nevertheless requiring their input to be successful.

We have now reached a point where concerted effort must be made to garner support from OIC countries and their leaders. We must convince them that we

We have now reached a

are in this together, without their active involvement and endorsement, things

point where

may not run the way that industry expects, and worse, it will slow the growth

concerted effort

and progress of the global Halal industry. This is an extremely crucial task,

must be made

not only for World Halal Forum始s delegates and participants, but importantly for the leaders and captains of the Halal industry worldwide as well.

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THE 4TH WORLD HALAL FORUM 2009

A CR I T ICAL REFLECTION ON THE GLOBA L HA L A L INDUST RY

Various issues have already been debated, discussed, and further deliberations are still needed, but, has any real progress been made on the ground? A globally accepted Halal standard is frequently cited as a common goal by many parties, with Resolutions at the World Halal Forum reaffirming this. However, in order to achieve this Halal standard, we have to go beyond unnecessary questions that arise, undermining and weakening the process; instead we must focus on points that we agree upon and work from there onwards.

The world is progressing, and tomorrow will never be the same as today. The modern world of industrial advancement is growing at an incredibly rapid rate and those who cannot cope will lose out. In the global Halal industry, during the last few decades, we must look at the tangible results attained, and work harder to achieve more. In short, we have to develop a working consensus to address all of these fundamental issues, and IHI Alliance is best suited for this task. Without a fundamentally strong basis, the global Halal industry will be unable to meet expectations and potential.

Together through the World Halal Forum and the International Halal Integrity

together to

Alliance, we hope these conflicting views can be converted to positive outputs to be

achieve that

included in the Halal Standards for each sector of the industry. World Halal Forum will continue its mission to be the focal point and develop the global Halal industry

harmonisation and unify

through an integrated set of programmes rolled out globally. These programmes range from Industry Dialogues, CEO Roundtables and Investor Relations, and Halal Workshops. In order to achieve the expected projected growth of the Halal market potential, this harmonisation within the industry is the key to benefit all.

Let始s work together to achieve that harmonisation and unify our thoughts and casue.

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A N I N V I TAT I O N TO J O I N

THE INTERNATIONAL HALAL INTEGRITY ALLIANCE (IHI ALLIANCE) IS AN INTERNATIONAL, NON-PROFIT INITIATIVE CREATED TO REPRESENT THE INTERNATIONAL HALAL INDUSTRY PLAYERS WITH ONE DEFINITIVE VOICE. THE IHI ALLIANCE’S MISSION IS TO STRENGTHEN THE HALAL MARKET AND UPHOLD THE INTEGRITY OF HALAL FOR THE BENEFIT OF ALL. THE IHI ALLIANCE WILL INITIALLY FOCUS ON 5 MAIN PROGRAMS: TO PROMOTE AND DEVELOP BEST PRACTICES FOR ASSURING HALAL INTEGRITY ACROSS THE ENTIRE SUPPLY CHAIN OF THE HALAL INDUSTRY. TO PROMOTE THE UNDERSTANDING AND ACCEPTANCE OF HALAL GOODS AND SERVICES GLOBALLY TO BOTH MUSLIM AND NON-MUSLIM CONSUMERS. TO MAKE HALAL PRODUCTS AND SERVICES MORE WIDELY AVAILABLE ESPECIALLY IN NON-MUSLIM COUNTRIES BY ENCOURAGING MORE MANUFACTURERS/ SERVICE PROVIDERS TO INTRODUCE OR EXPAND HALAL PRODUCT LINES. TO FACILITATE RESEARCH IN CREATING A KNOWLEDGE BASE ON HALAL AND DEVELOPMENT OF NEW PRODUCTS AND TECHNOLOGIES THAT WILL PROVIDE SOLUTIONS FOR HALAL INDUSTRY PLAYERS. TO WORK HARMONIOUSLY WITH VARIOUS GOVERNMENTS IN GLOBAL HUMANITARIAN EFFORTS TO DEVELOP THE HALAL INDUSTRY AND FOSTER INTRA-OIC TRADE. THE IHI ALLIANCE IS NOW INVITING COMPANIES, ORGANISATIONS AND INDIVIDUALS WITH CERTAIN EXPERTISE TO JOIN AS IHI MEMBERS AND HELP BUILD A STRONGER AND ROBUST GLOBAL HALAL INDUSTRY. LOOKING FORWARD TO WELCOMING YOU AS PART OF THE ALLIANCE TO HELP STRENGTHEN THE HALAL MARKET. For more membership details including benefits, categories and fees, please log on to www.ihialliance.org or email to info@ihialliance.org

IHI ad HJ.jpg 2

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THE 4TH WORLD HALAL FORUM 2009

The Host of WHF 2009

International Halal Integrity Alliance (IHI Alliance)

The conclusion of the Organisation of The Islamic Conference Summit in Dakar on 13-14 March 2008 marked a major milestone in the global Halal industry and strengthened IHI Alliance’s presence via its partnership with the ICCI.

ALLIANCEʼS BACKGROUND

collaboration with the Islamic Chambers

International Halal Integrity Alliance (IHI

of Commerce and Industry (ICCI), an

Alliance) Ltd is an international non-profit

institution affiliated to the Organisation

organisation created to uphold the integrity

of The Islamic Conference (OIC) which

of the Halal market concept in global trade

represents the private sector of the 57 OIC

through recognition, collaboration and

member countries. The ICCI President, His

membership. IHI Alliance was incorporated

Excellency Sheikh Saleh Abdullah Kamel is

following a resolution passed by the

concurrently the Chairman of IHI Alliance.

international delegates at the World Halal Forum 2006. Over 30 different countries

THE GLOBAL HALAL STANDARD

were represented consisting of a cross-

Following the mandate from the OIC, IHI

section of stakeholders across the whole

Alliance has been entrusted to harmonise

industry supply chain. The outcome of

the Halal standard and certification

the Forum that was universally supported

system globally. One of the biggest

by the delegates was the need for a Global

challenges faced by the Halal industry is

Halal Standard and the task to spearhead

lack of standardisation of products and

this effort was mandated to IHI Alliance.

services. The fragmentation of current

IHI Alliance is responding to the

standards and activities of certification

resounding call made by the industry by

bodies has resulted in complexities in

developing a global Halal certification

the global trade of Halal products.

and accreditation system that will be

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IHI Allianceʼs Global Halal Standard

recognised throughout the world. To this

consists of 10 modules covering the

effect, IHI Alliance has made a strategic

entire Halal supply chain from farm to

18

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THE 4TH WORLD HALAL FORUM 2009

fork. The modules are Logistics, Food Service, Lab Testing and Analysis, Animal

Alliance will implement the agenda. During the World Halal Forum 2008,

UNIFYING HALAL INTEGRITY WITH ONE VOICE AND PLATFORM

Feeds and Inputs, Animal Welfare and

whilst delivering the keynote address,

The World Halal Forum 2009, themed

Handling, Food Processing, Animal

the then Honourable Prime Minister

“Achieving Global Halal Integrity”, is a

Slaughter and Processing, Cosmetics

of Malaysia, Tun Abdullah Ahmad

major and important event where the Global

and Toiletries, Pharmaceuticals, and

Badawi made a landmark announcement,

Halal Standard committee draft will be

Finance. To ensure that the integrity of

effectively signalling Malaysiaʼs strong

introduced to the public for the first time. As

the entire Halal supply chain is protected,

commitment by contributing to the

the host of the Forum this year, IHI Alliance

IHI Alliance develops the Global Halal

development of a Global Halal Standard.

is looking to seek major participation and

Standard by setting up guidelines that are benchmarked against the industry.

IHI Allianceʼs position within the OIC was further strengthened in Resolution

support from the industry to reach a new level of ensuring the integrity of Halal.

7/35-E of the Resolution of Economic IHI ALLIANCEʼS PARTNERSHIP

Affairs under the Development of

AND ENDORSEMENTS

International Halal Standard which was

The conclusion of the Organisation of

adopted at the Thirty-Fifth Session of The

the Islamic Conference Summit in Dakar

Council of Foreign Ministers at Kampala,

on 13-14 March 2008 marked a major

Republic of Uganda on 18-20 June 2008.

milestone in the global Halal industry and strengthened IHI Allianceʼs presence via

“..3. Commends the ongoing efforts

its partnership with the ICCI. Resolution

to develop an OIC Halal Standards,

number 135 gives ICCI the mandate to

in particular regarding certification

spearhead the global Halal agenda for the

and accreditation among OIC

OIC and via the strategic partnership, IHI

Member States.” – extracted.

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THE 4TH WORLD HALAL FORUM 2009

AYAMAS FOOD CORPORATION SDN BHD

AYAMAS – Food People Love

Ayamas Food Corporation Sdn Bhd was

continually develop new products that are

on Ayamas’ various plants and operational

the first company in Malaysia to not only

well received, including the development

facilities to ensure that it complies fully

produce premier quality Halal chicken,

of product line extensions into ready-to-eat

with the Halal regulatory procedures.

hygienically processed and packed at its

products such as canned curry chicken.

plant but also to market branded Halal

In 2008, Ayamas introduced Chicken

Ayamas guarantees that all its products are Halal as it has complete control at

chicken and chicken-based products

Curry with Potato, its first ready-to-serve-

each and every stage of its processes, from

domestically and internationally.

and-eat canned food item. This became the

breeding and hatching to slaughtering,

forerunner to more shelf-stable products

processing, packaging and distribution.

Today it is Malaysia’s foremost chicken breeding, processing and retailing

in the pipeline to make Ayamas even

enterprise with fully integrated operations.

more relevant and attract a wider cross-

processing and packaging, processes comply

It has some of the largest and most modern

section of consumers to the brand.

with the Islamic religious requirements,

poultry processing plants in the Asia-Pacific

Capitalising on a growing consumer

It ensures that throughout slaughtering,

monitored by religious authorities and uses

region, in Port Klang, Selangor, Bukit

demand for value and convenient food,

only certified Halal ingredients for all its

Mertajam and the newest plant in Bandar

its marketing and sales department has

products. All Ayamas products are certified

Tenggara, Johor – together they have the

been expanded to further improve brand

Halal by the Halal Industry Development

capacity to process 147,000 birds per day.

awareness and market penetration. It is

Corporation and use the Halal Malaysia logo.

It supplies whole chicken, cut chicken

in the process of beefing up its export

Ayamas’ efforts to maintain high quality

parts and further processed products to both

team to further develop the Hong Kong,

control standards have won recognition and

domestic and export markets, including

Middle East and other overseas markets.

support from Yum! Brands, Inc., the global

Singapore, Brunei, Hong Kong, Cambodia, Bangladesh, and other countries.

Ayamas is ISO 9002 and Hazard Analysis and Critical Control Points

Ayamas’ freezer-to-fryer further

(HACCP) certified. HACCP is an integral

operator of KFC, Pizza Hut, Taco Bell, A&W and Long John Silver restaurants. The Brand Laureate award presentation

processed chicken products come ready

part of an extended quality assurance for the

ceremony recently honoured Ayamas

to cook. They only have to be taken out

product. HACCP focuses attention on the

as the Best Brand in Chicken-Based

of the freezer and put straight into the

potential hazards to the safety and quality of

Products 2008/09 as consumers have

fryer, cooked, and eaten. Among Ayamas’

food products during their processing and

come to trust Ayamas for its quality,

freezer-to-fryer products are its ever popular

handling, as befits the company’s tagline

healthy, fresh and wholesome products.

Golden Nuggets, Breaded Drummets,

‘First in Freshness, First in Quality’.

Its long standing commitment to quality

Breaded Meatballs and Ayamas Crispy

Ayamas has a Shariah Advisory

has helped reinforce its brand values.

Fried Chicken. Our latest products are

Council, whose members are distinguished

Combo Feast, Crispy Tempura Nuggets,

and prominent religious scholars. This

Asia’s Outstanding Meat Processor Award

Chicken Meatloaf, and Minced Chicken.

council acts as an advisory body; and

2007 in recognition of its contributions

through the Department of Shariah and

to management excellence and best

RM5 million on research and development.

Halal Compliance, monitors adherence to

practices in the livestock industry.

At its fully equipped Research and

the company’s Halal policy. Its Internal

Development Centre, nutritionists

Audit then conducts regular inspections

Annually, the company spends over

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Ayamas is also a winner of Livestock

Ayamas – Food People Love!

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THE 4TH WORLD HALAL FORUM 2009

NESTLÉ MALAYSIA

WORLD CLASS LEADER IN HALAL FOODS

Nestlé Malaysia – which is the flag

and exports Halal products to more than

bearer for the Halal food industry across

50 countries globally. This contributed

the entire Nestlé group’s business, has

almost 24% to the Company’s total turnover

been a champion of the Halal cause in

in 2008 and future prospects are good.

Malaysia for close to three decades. As a result of its ongoing commitment

As Malaysia aspires to be a global Halal hub, Nestlé willingly shares its expertise and

and efforts to the development of Halal

global networking with the relevant Halal

products, Nestlé Malaysia has been

authorities – from sourcing to distribution.

recognised as the Halal Centre of Excellence

This sharing of knowledge includes

for the Nestlé Group and a leading

working with the SMEs in the local food

exporter of Halal products. This means that

industry on Halal standards; collaborating

Nestlé Malaysia offers its know-how and

with the relevant Government agencies

expertise to all Nestlé markets involved

and NGOs as well as local universities to

in the manufacture of Halal products.

provide industrial exposure on Halal and

With the growing potential in the area of Halal, Nestlé is committed to

industry related Shariah programmes. In recognition of its Halal commitments,

continue expanding its manufacturing

Nestlé Malaysia received the inaugural

capabilities and increase the existing

Halal Journal Award for “Best Corporate

capacity for Halal products to tap new

Social Responsibility Project” in 2007

opportunities. Additionally, there are

from His Majesty, the Yang di-Pertuan

also on-going investments in research

Agong at the World Halal Forum in May

and development, capacity building,

2007, for being the company to contribute

consumer insights and communication.

significantly to the development of Halal

Our experience and knowledge on Halal

in Malaysia. Consumers’ trust has always

applications has resulted in 75 factories

been a priority for Nestlé and the company

and more than 100 manufacturing lines

aims to continue nurturing this trust by

being certified Halal, which produces

offering good quality and safe products

Halal products for the Nestlé Group.

with the peace of mind that all products

Nestlé Malaysia is currently the biggest Halal food producer in the Nestlé Group

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manufactured, distributed and imported by Nestlé Malaysia are certified Halal.

22

4/30/09 4:16:28 AM


subsc ription

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4/30/09 5:09:47 AM


THE 4TH WORLD HALAL FORUM 2009

MALAYSIAN BIOTECHNOLOGY CORPORATION (BIOTECHCORP)

BiotechCorp and Malaysian Biotechnology Industry

Within the three short years since the launch of the National Biotechnology Policy in 2005, followed by the establishment of Malaysian Biotechnology Corporation (BiotechCorp) in the same year, almost everyone in the world share the same grave concerns: Climate, Food, Fuel, and the toll on natural resources as well as the health and well-being of the world’s citizens. As populations grow and people’s expectations of their health and well-being increase, the world will be in an even greater need for solutions that biotechnology can offer. Healthcare biotechnology delivers better, more effective medicines. Agriculture biotechnology improves food production. Industrial biotechnology aids to clean up our environment. There are many exciting and significant projects that are being undertaken right now between Malaysian scientists and bio entrepreneurs in collaboration with leading international biotech talent. These are the results of the formalisation of the National Biotechnology Policy in 2005, mentioned earlier. It is BiotechCorp’s continuing commitment to sharpen Malaysia’s biotechnology edge as one of the key drivers of the country’s development. This is important not only to achieve improvement in the quality of life for all Malaysians but also to escalate the creation of knowledge and innovation in the country. In the Malaysian National Budget 2008, RM236 million was allocated to provide infrastructure and technology facility for biotechnology – including acquisition of technology, biodiversity research and biotechnology commercialisation. This allocation is shared by various Ministries including related government agencies

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with a biotechnology component. Meanwhile, in the recent National Budget 2009 under the 3rd Strategy of Strengthening The Nation’s Resilience – the government continues to recognise biotechnology as providing significant growth opportunities despite the expected moderation in global economies. Malaysia is further seen as having demonstrated competitiveness in biotechnology, underpinned by the strength of our professionals in this sector, both within Malaysia and globally. To sharpen this edge by expanding training and upskilling existing professionals – fiscal incentives in the form of double deductions are extended for employers sponsoring employees to pursue postgraduate studies in biotechnology and life sciences, whilst non-resident experts providing technical training in these areas will be tax exempted. The RM13.7 billion allocation in Budget 2009 to enhance healthcare - which includes increasing the supply of medicines, intensifying research and enforcement activities – further strengthens the growth of healthcare biotechnology in Malaysia. The initiatives under the National Biotechnology Policy are implemented within the timeframe of the Biotechnology Master Plan from 2005 to 2020. This plan is for capacity building in the Malaysian biotechnology industry. Key targets for 2010 include shoring up private sector and government investment in biotechnology to RM6 billion, developing 25 biotechnology companies and ensuring biotechnology contributes 2.5% to GDP. Meanwhile, total approved investment in biotech companies nurtured by

BiotechCorp under the BioNexus status is at RM1.3 billion. There are 101 BioNexus companies to date in agriculture, healthcare and industrial biotechnology with activities spanning plant genomics, animal health, breeding and reproduction, tissue culture, nutraceuticals, medical diagnostics and devices, molecular and stemcell engineering, enzymes and catalysts, bioremediation, microbe technology and biofuels. International partners of Malaysian BioNexus companies are from leading biotech markets in the US, France, Italy, Korea, Taiwan and India. Parallel to building the business of biotech, key initiatives continue to emphasise in developing a conducive environment that enhances Malaysia’s competitive edge in biotechnology. These efforts include enhancing biotech talent and skills, reinforcing the legal and regulatory environment, acquiring platform technologies and promoting Malaysia’s commitment in its ambition to become a global biotech hub. Biotechnology is the next wave of the knowledge economy and Malaysia is aiming to become its leading hub. With the country’s strong science base, its growing capital market and venture capital industry, the large number of skilled scientists and managers in biotech – Malaysia needs to capitalise on such resources and expand its lead. Given the collective commitment and effort by the Malaysian Government, related ministries, agencies and the private sector – biotechnology is set to become even more significant in contributing to the socio-economic well-being of Malaysia.

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Magazine ad_new concept by biotechcorp_FA.pdf 4/16/2009 7:07:37 PM

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THE 4TH WORLD HALAL FORUM 2009

CHEMICAL COMPANY OF MALAYSIA BERHAD (CCM)

Excellence Award-Pioneer in Research

Halal certification is not extended to

alleviating the challenges that come with the

of Excellent Product Quality in 1999.

fertiliser products, CCM Fertilisers

expanding Halal industry, amongst which

CCMʼs medications for gastrointestinal and

Divisionʼs products (which are mineral-

are the different regulatory requirements in

cardiovascular conditions - Omesec and

based) comply with the Halal standards of

registering products in various countries.

Vascor respectively, are blockbusters in

hygiene and quality and are safe for use as

both domestic and export markets. Omesec

plant nutrients. CCM Fertilisers Division is

guiding principle, together with the strong

also won the MITI Industry Excellence

the only compound fertiliser manufacturer

leadership from top management via CCM

Award for Best Innovative Product in

in Malaysia to have received both SIRIM

Halal Council and full commitment from

2004. Both medicines have successfully

and MS ISO 9001:2000 quality awards.

its employees, CCM is focused towards

undergone Bioequivalent (BE) studies,

CCM aspires to contribute significantly

With CCM Halal Policy as the

strengthening its Halal integrity, together

which affirm that these products are of

to the domestic and global Halal industries

with continuous capacity building and

the same chemical profile as that of the

through its three Divisions by continually

intensive marketing activities to become

more expensive imported medicines.

expanding its market presence, which is

the Halal Supplier of Choice worldwide.

CCMʼs serious commitment in

currently in more than 30 countries. Having

advocating Halal is applied consistently

successfully renewed the Halal certification

throughout the CCM Group of Companies,

over the past 10 years, CCM intends to play

with its Chemicals Division becoming the

an important role in developing the Halal

* GMP - Pharmaceutical: Good Manufacturing

first ISO*** certified chemical manufacturer

Standards for its various manufactured

Practice – Pharmaceutical facilities

to obtain the Halal certification in 2004

products, collaborating closely with

**MITI: Ministry of International

for its liquid chlorine, sodium hydroxide,

key Halal industry organisations such

Trade and Industry, Malaysia

hydrochloric acid, sodium hypochlorite,

as HDC (Halal Industry Development

*** ISO: International Organisation for Standardisation

polyaluminium chloride (PAC) and

Corporation), JAKIM (Department of

ferric chloride which are supplied to

Islamic Development Malaysia), the

numerous industries like water treatment,

Department of Standards Malaysia, SIRIM,

oleochemicals (including edible oil),

World Halal Forum (WHF) and International

food and beverages in Malaysia and

Halal Integrity (IHI) Alliance. CCM

international market. Though currently

believes that these standards will assist in

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THE 4TH WORLD HALAL FORUM 2009

AYS SDN BHD (AYS)

1st HALAL Microwaveable READY-TO-EAT Malaysian Meals

AYS Sdn Bhd (AYS), a market entry

consumers today are experiencing

specialist in Asia, as well as Halal

rapid lifestyle changes and people are

products and services provider and

always adapting to accommodate these

endorsement by JAKIM (Department

manufacturer, is making waves yet again.

inevitable changes. Sri Kulai now

of Islamic Development Malaysia)

offers Halal microwaveable frozen

and is fully prepared on wholesome

Microwaveable READY-TO-EAT

ready-to-eat meals that are delicious,

platforms. Food is fully cooked under

Malaysian Meals with the brand name

hygienic with no added MSG and no

the international HACCP standards as

Sri Kulai, will open its first three-in-one

preservative. We use authentic Malaysian

to eliminate any food risk; the meals are

Lifestyle Concept Outlet in Jaya One, on

recipe and do not compromise on taste.

wholesome and delicious; only fresh and

14 May 2009. This unique concept for

We have food range for everyone!

quality ingredients are used; and there is

Manufacturer of the 1st HALAL

bringing a new and convenient way to

“Furthermore our Lifestyle Concept

returns are compulsory to generate! Sri Kulai food range enjoys the HALAL

no added MSG and no preservatives.

food experience will provide consumers

Outlet is the answer to many questions

with an eating affair comparable to

on how to get sumptuous meals in

available in selected Jaya Jusco outlets

none. Sit-in dining, self-service or

minutes, whenever and wherever

and on Air Asia flights. Sri Kulai careline

take-away, famished consumers can

they like to consume them!”

number is 1300-888-AYS (297).

be sure they can savour their favorite Malaysian meals within minutes. Sri Kulai is the first convenient,

Sri Kulai food range is already

AYS’ strategy is to promote Malaysian culture through food and to contribute to making Malaysian food recognised

About AYS Sdn Bhd

complete Malaysian meal, with REAL

and savoured everywhere and eventually

AYS Sdn Bhd is a market-entry specialist

Malaysian taste and comes in a wide

all over the world. AYS has been

on Asia and Halal food and services

range of wholesome meals. The range

encouraged by Tourism Malaysia

provider. Today it is a growing force in

includes: nasi lemak, chicken rice,

to use two of their logos: Zoom and

the global Halal industry, where it covers

sambal udang, dim sum and more.

Malaysia Truly Asia. Going places

a wide range of business aspects that

will never be a problem with AYS!

encompasses manufacturing of food,

Sri Kulai Lifestyle Concept Outlet will also bring exciting new choices

With this in mind, AYS is opening

consultancy and supply of services.

for its Halal Dim Sum range. Sri Kulai

its door of opportunities set to benefit

“Sri Kulai” is Malaysia’s first ever

Dim Sum will include mouth-watering

budding entrepreneurs. The Sri Kulai

Halal frozen ready-to-eat meal range.

choices of Teochew Mai, Shao Mai, Sang

licensing program is now available for

Kang Dumpling and Super Wantan for

participation encouraging owner-operators.

discerning consumers looking for the real

Sri Kulai believes its attractive

For media information on AYS Sdn Bhd, please contact: H2S Consulting Sdn Bhd

thing with no compromise on taste and

Lifestyle Concept and its simplicity in

Hazlina Hashim, PR Consultant, email:

quality. Sri Kulai Dim Sum is the perfect

approach will create many successful

hazlina.hashim@h2sconsulting.com,

choice - Authentic, Original and Halal!

ventures and will give rise to many more

For licensing opportunities with AYS

employment prospects. Minimum fuss

Sdn Bhd, please contact: info@ays.com.

is required to operate and maximum

my or telephone at: +603 62721707.

Mr. Liow Ren Jan, Chief Executive Officer of AYS says, “Malaysian

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gain perspective

market intelligence research & analysis project development training & workshops

The Halal Market Specialists KasehDia Sdn Bhd, 31-2 Plaza Crystalville, Jalan 22a/70a Desa Sri Hartamas, 50480 Kuala Lumpur Tel +603 6203 1025 • Fax +603 6203 4072 • info@kasehdia.com • www.kasehdia.com

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Dato’ Seri Jamil Bidin HALAL INDUSTRY DEVELOPMENT CORPORATION SDN BHD Datoʼ Seri Jamil Bidin, aged 51, is the Managing Director/Chief Executive Officer of Halal Industry Development Corporation Sdn Bhd (HDC). He is a graduate in Accountancy and also holds a Masters Degree in Business Administration (Finance) from the United Kingdom. He started his career as an Accountant with Rothmans of Pall Mall (M) Berhad in 1984 and has over the years, acquired extensive experience in auditing, corporate finance and financial management in various positions in public listed companies such as C.I. Holding Berhad, Arab Malaysian Group, and Malaysian Resources Corporation Berhad. In 2002, he was made the Managing Director/Chief Executive Officer of Putera Capital Berhad, a main board public listed company with activities in manufacturing, construction, property development and engineering. Prior to his appointment as the Managing Director/Chief Executive Officer of HDC, he was the Corporate Advisor of KUB Malaysia Berhad; a main board conglomerate with business in information and communication technology, education and training, food beverage and events, energy, and property development and construction. With his vast experience and expertise, he was appointed by the Prime Minister of Malaysia on 16 August 2006 to lead HDC; a wholly owned company of the Ministry of Finance which was established on 18 September 2006; to develop the Halal industry with a mission of making Malaysia as the Global Halal Hub.

Dr Mah Hussain-Gambles SAAF PURE SKINCARE Over 15 years experience of pharmacology, homeopathy and independent skincare research into natural and safe skincare has allowed Dr Mah Hussain-Gambles to formulate ethical but luxurious beauty products (the first in the West to be both Halal and Organic certified) that are safe, gentle and results-based. She combines ancient knowledge with modern science to create highly effective skincare solutions that work synergistically with the skin, and calls her brain child - the Saaf Pure Skincare range - a marriage between safe science and nature. Mah’s success has been formally recognised many times, including during a business high achievers event at Buckingham Palace, speaking in the House of Parliament on issues concerning women in international business and more recently, she has been recognised as the top 100 female entrepreneurs in the UK. Mah lives in Leeds with her husband Malcolm Amir and their four-year old twin daughters, Zarah and Zarmina. She began her career early on, working for international pharmaceutical companies as a product development chemist. She then got drawn to more natural ways of living, which resulted in her studying for a Diploma in Homeopathic Medicine. She has also completed her Masters in Health Services Research followed by her PhD in Clinical Trials, both from Leeds University Medical School. She is well published in her field of clinical trials and health inequalities.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Badlisyah Abdul Ghani CIMB ISLAMIC BANK Badlisyah Abdul Ghani, age 35, joined CIMB Group, Southeast Asia’s most valued universal bank in 2002 as a manager in the corporate finance division, before being appointed as the Group head of Islamic banking, a position he holds until now. He is a member of the Group management committee and is responsible for the overall Islamic banking and finance business of CIMB Group. He chairs the Islamic capital market committee of the Malaysian Investment Banking Association and is a member in various industry committees. He was a Board member of the International Islamic Financial Market, Bahrain (resigned 2008). Badlisyah is recognised as a leader in Islamic finance globally. Euromoney named him one of ‘Global Top 20 Pioneers in Islamic Finance’ and he was voted ‘Islamic Banker of the Year’ at the global Islamic Business and Finance Awards, Dubai. He was also polled as the ‘Best Individual Islamic Banker in 2007’ internationally by Islamic Finance News, an international publication based in Kuala Lumpur. At the Asian Banker Summit 2008, he was also the sole recipient of ‘The Asian Banker Promising Young Banker Award for Malaysia 2007’. Among his notable accomplishments, include the introductions of the world’s first Sukuk al Ijarah, the world’s first Istisna Sukuk, the world’s first Musharakah ABS/RMBS, Islamic structured products based on equity, Islamic profit rate swap (the Shariah equivalent of Interest Rate Swap), and so on. Under Badlisyah’s leadership, CIMB Group has been entrenched in 2008 as the world’s largest issuer of Sukuk, Southeast Asia’s top Islamic asset manager, Southeast Asia’s top three Islamic banks by total assets and deposits as well as Southeast Asia’s largest Islamic bank by branch network. He has successfully transformed CIMB Group into an Islamic universal banking powerhouse providing comprehensive Shariah compliant products and services in investment banking, consumer banking and asset management worldwide in over 10 countries.

Marco Tieman LBB INTERNATIONAL Marco Tieman is the founder of LBB International, a logistics advisory and research firm with offices in Asia and Europe, specialised in Halal Logistics. LBB International holds the Secretariat of the International Halal Logistics Standard (IHI AS 01), where Mr. Tieman has been actively involved. Mr. Tieman has a M.Sc. in Industrial Engineering and Management Science from the University of Twente (the Netherlands) and is pursuing his Ph.D. in Halal Logistics at the Universiti Teknologi Mara (Malaysia). Mr. Tieman is the architect of the Halal SuperHighway and HalalStorage.com. He has published articles in The Halal Journal, Air Cargo World and various Supply Chain Management magazines. Mr. Tieman is the Chairman of the Logistics Committee under the EU-Malaysian Chamber of Commerce and Industry, a Logistics Think Tank in Malaysia. Before establishing LBB International in 2002, he was Senior Researcher with TNO Inro in the Netherlands, a leading European research firm in agrologistics.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Dato’ Seri Sheikh Saleh Abdullah Kamel CHAIRMAN, WORLD HALAL FORUM

Born in 1941 in Saudi Arabia, Datoʼ Seri Sheikh Saleh is both a highly successful businessman and a passionate activist for the Islamic economy. He is the founder and chairman of Dallah Al Baraka Group, a conglomerate with interests in banking, media, agriculture and services in more than 32 countries. Datoʼ Seri Sheikh Saleh has established the Islamic Economics Research Centre, King Abdulaziz University, Jeddah, Saudi Arabia and the Saleh Abdallah Kamel Centre for Islamic and Commercial Research and Studies, Al-Azhar University, Cairo, Egypt. He completed his education at Riyadh University, graduating from the Faculty of Commerce. He joined the Ministry of Finance, and in the early 1960s left this position to establish his own business, “Dallah”. In the 1980s, he founded the Albaraka Investment and Development Company, a holding company for Islamic banks, financial institutions and companies. Datoʼ Seri Sheikh Saleh is recognised as a pioneer of Islamic Finance. He has written many articles, and continues to lecture widely on the topic. He is also the Chairman of the Islamic Chamber of Commerce and Industry, Chairman of IHI Alliance, and the General Council for Islamic Banks and Financial Institutions. He also holds memberships in many social and non-profit organisations. In recognition of the remarkable achievements of the Dallah Albaraka Companies in furthering national economies of developing countries, Datoʼ Seri Sheikh Salehʼs personal efforts to promote Islamic banking, and his vision for creating job opportunities, he has been honoured with the following: • King Abdul Aziz First Order Decoration 2001, for Distinguished Saudi Businessmen • The Two Niles Decoration, 2001, First Class • Alawi Decoration of Morocco, 2001 • Honorary Doctorate, Lake Hurst University, USA, 2003 • Gulf Businessman Award, 1993, Government of Dubai • Islamic Banker Award, 1995 Islamic Development Bank • Lifetime Achievement Award, 1996 and 2005, Ernst & Young • Jordanian Independence Decoration, 1986, First Order • Honorary Title of “Datoʼ Seri”, 2003, Malaysia • Banker of the Year Award from Union of Arab Banks, 1996, Lebanon He is renowned as a major player in the regional banking and media landscape, as a mastermind behind the MBC (Middle East Broadcasting Centre) and ART (Arab Radio and Television) broadcasting networks, becoming the first Arab producer of television series in the private sector 30 years ago. He is preparing plans to take the Albaraka Banking Group public to create the worldʼs largest Islamic bank. His breadth of experience spans the real estate sector as well, with property developments in Tunisia and Saudi Arabia.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Dr. Jochen P. Zoller INTERTEK FOOD SERVICES Dr. Jochen P. Zoller joined Intertek Group Plc in May 2006 as the Global Director of Intertekʼs food services, and became President of the new Food Service division in January 2007. Dr. Zoller has a Ph.D. in chemistry from the Technical University of Munich and an MBA from Open University Business School of Great Britain. He has also studied and worked at MIT in the USA and Oxford University in the UK. Before joining Intertek, Dr. Zoller was the CEO of Genetic ID/Cert ID, a testing, inspection and certification company in the field of traceability of GMOs – to lead Genetic IDʼs expansion in the EU market. Furthermore he was the founding Managing Director of TÜV Vitacert GmbH, which was established in 1999 as an initiative of TÜV Süd AG to provide certification, inspection and testing services for food and animal feed producers. With Dr. Zollerʼs initiative to harmonise Intertekʼs food services into a new division, the sole mission is not only to provide the one-stop-shop the industry seeks for, but also establish a trusted partnership with the clients business - consistently adding value and increasing the competitive advantage in the industry. The concept of food services is to follow a product from concept to final distribution, working with clients to ensure all areas of the business process are accounted for, addressed and successfully monitored. The innovative research in standards development paired with Intertekʼs global reach give the ability to offer local management of operations anywhere in the world with over 21,000 Intertek team experts in over 112 countries. In addition to Dr. Zollerʼs expertise in food surveillance and the development of structures and markets for new and expanding companies, he has a strong scientific background in the field of chemistry with respect to renewable resources. He has made numerous contributions to various academic textbooks which have been published in leading chemistry journals.

Dato’ Iskandar Mizal bin Mahmood MALAYSIAN BIOTECH CORPORATION Dato’ Iskandar Mizal bin Mahmood, a Malaysian, aged 42, was appointed Chief Executive Officer of Malaysian Biotechnology Corporation Sdn Bhd (BiotechCorp) in 2005. Prior to his appointment to BiotechCorp, he was the Chief Executive Officer of the Malaysian Technology Development Corporation (MTDC) a position he held since October 2003. From 1999 to 2003, he was the General Manager of Malaysia Airports Berhad responsible for corporate finance, strategic planning, investor relations, business development, and finance. He started his career with Arthur Andersen and Co in 1989 and had served in several financial institutions including Bumiputera International Merchant Bankers Berhad and Commerce International Merchant Bankers Berhad Group. A graduate from Boston University, Massachusetts with a Bachelor of Science degree in Business Administration (Accountancy), Dato’ Iskandar brings to BiotechCorp his expertise in investment, business development, strategic planning, finance, corporate financing, and research.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

TAN SRI DATO’ MUHAMMAD ALI BIN HASHIM KFC HOLDINGS (MALAYSIA) BHD Tan Sri Dato’ Muhammad Ali bin Hashim, Malaysian, aged 62, is the Chairman of KFC Holdings (Malaysia) Bhd (KFCH). Tan Sri is also the President and Chief Executive Officer (CEO) of Johor Corporation (JCorp), the ultimate holding corporation of QSR Brands Bhd (QSR), which in turn is the holding company of KFCH, since January 1982. He graduated from the University Malaya with a Bachelor of Economics (Honours) degree in 1969 and participated in the Senior Executive Programme, Stanford University USA, in 1985. Tan Sri was conferred the Honorary Doctorate of Management by Universiti Teknologi Malaysia on 19 August 2000; Honorary Doctorate in Entrepreneurship by Universiti Teknologi MARA on 24 May 2007; Honorary Doctorate in Technology Management by Universiti Tun Hussien Onn Malaysia on 2 September 2007; and was awarded the prestigious Maal Hijrah 1428H Appreciation Award by Duli Yang Maha Mulia Seri Paduka Baginda Yang DiPertuan Agong on 20 January 2007. Tan Sri’s tenacity, business acumen and entrepreneurial leadership has enabled JCorp to grow into one of Malaysia’s leading conglomerates with more than 250 companies, eight of which are listed on Bursa Malaysia Securities Berhad and another on the London Stock Exchange. This highly diversified Group offers meaningful career opportunities to more than 50,000 employees. As President and CEO of JCorp Group, Tan Sri had also successfully steered the Group through extreme business challenges, especially when the JCorp Group was hard hit by the 1997 Asian Crisis. In 2006 – 2007, JCorp through Kulim (Malaysia) Berhad had also successfully acquired QSR and KFCH, overcoming a protracted hostile challenge. This had led to the exercise becoming one of Malaysian landmark corporate acquisitions. JCorp has also successfully managed Malaysia’s one and only ‘market-driven’ local authority, namely the Pasir Gudang Municipal Council (PGMC) previously known as Pasir Gudang Local Authority (PGLA), with Tan Sri as President with mayorial responsibilities from January 1982 up to July 2008.

Dr. Cedomir Nestorovic ESSEC BUSINESS SCHOOL, PARIS Dr. Cedomir Nestorovic, 48, is a professor at ESSEC Business School, Paris. His forte revolves around International Marketing, with specific emphasis on perfumes and cosmetics. He understands and meanders his marketing and academic approaches with specific attention to geopolitics, intercultural marketing (religious and marketing), and marketing is an Islamic environment for ESSEC MBA. The PhD holder in Political Science from the Institute of Political Science, Paris, Cedomir also has published huge collection of books and article, which include “Marketing in an Islamic Environment” and “Le Marketing En Europe Centrale”. His article now serves as a reference for the undergraduate students.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Darhim bin Dali Hashim INTERNATIONAL HALAL INTEGRITY ALLIANCE LTD (IHI ALLIANCE)

Darhim bin Dali Hashim, 36, is currently the Chief Executive Officer of International Halal Integrity Alliance Ltd (IHI Alliance). With extensive background over the last 15 years holding several senior management positions in the services and Halal sector, Darhim brings to IHI Alliance a vast corporate and Halal industry experience. His previous background has seen Darhim as the Head of Capacity Development at the Halal Industry Development Corporation (HDC) and an Executive Director of MLC Industries Sdn Bhd (MLC) where he was in charge of the overall operations and trading of Halal meat. A sound corporate and financial background coupled with Halal industry experience topped off by ingrained diplomacy skills, Darhim has been invited to give presentations on the Halal industry at various international events. Some of which include the World Halal Forum Industry Dialogues in South Africa, China, Netherlands and Indonesia, the TUSKON Turkey-Asia Pacific Foreign Trade Bridge conference in Istanbul, the Halal World Expo in Abu Dhabi and the World Food Market in London. He has also been invited as a guest speaker on Halal Journal TV to share his knowledge and experience of the industry and was a moderator for the World Halal Forum from 2006 to 2008. In the early part of his career, Darhim was an audit manager at PricewaterhouseCoopers after having completed his Chartered Accountancy qualification (Institute of Chartered Accountants in England and Wales) with Kingston Smith in London. He graduated with a Bachelor of Science (Honours) degree in Economics from the University of Bristol in England.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Nordin Abdullah STRATEGIA INTERNATIONAL SDN BHD Born in 1976, Nordin converted to Islam in 1992, in his native home land of Australia. He moved to Malaysia and completed his education here. Having worked and gained experience working for different MNCs, in 2002, he co-founded KasehDia. A recent article in The Asian Wall Street Journal describes KasehDia as “Making a Bid to Become the Muslim World Lead Proponent of Halal”, which is well said considering the leading projects that have been developed. This includes the best selling and award winning Halal Food Guides covering some seven countries across the globe, which was launched by the then Prime Minister of Malaysia, Tun Abdullah Hj Ahmad Badawi, in 2004. The publication of The Halal Journal made headline news, which was a resounding international success. To top things off, KasehDia became the main proponent and founder of the World Halal Forum that established itself as the premier event in the global Halal industry in only its second running. KasehDia’s understanding and approach to issues pertaining to the Halal context has made the company a sought after advisor and consultant to industry and Government leaders. Nordin has proven his entrepreneurial ability in the key role he has played in developing all the companies he has been involved with. Currently, he is an Executive Director with Strategia International Sdn Bhd, a consulting and advisory setup.

Hani Lashin AL JAWHARA GROUP Born on 17 January 1971, Hani Lashin is Egyptian, and a Graduate in Finance with a Certified Accounts Management (CMA) from USA. He has a certification in Hotel Revenue Management from e-Cornell University, USA, and is presently pursuing a distant learning MBA programme from Leicester University, UK. As an Accounts graduate and certified in Accounts Management from USA; Hani has over 16 years of experience in different industry segments, apart from the hospitality sector. His initial career began in the hospitality industry from 1993, when he joined Conrad Hilton, Hurghada in Egypt, as the Head of income auditors in the finance department, upon completion of his Bachelor’s Degree in Accounting from Ain Shams University, Cairo, Egypt, in 1992. He then worked as a financial controller and advisory member to the owner of BinHam oil group located in Abu Dhabi, until 1996. In 1996, he joined the J W Marriott Hotel chain in Dubai as the financial controller; responsibile for shaping the financial governance by implementing best practices and financial management, where he was committed until 2003. After working with the big brands, the concept of Islamic hotels attracted him and from 2004, he has been serving the Al Jawhara Group as Group General Manager, managing three hotel properties: Al Jawhara Metro hotel, Al Jawhara Hotel Apartments and Al Jawhara. Hani is an active member of the Four Star GM Group and member of Deluxe Hotel Apartment GM’s Group representating Jawhara Group.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Hajj Abdalhamid David Evans IMARAT CONSULTANTS Hajj Abdalhamid David Evans was born in New York and has been widely educated in both the UK and Europe. He accepted Islam in 1978 in Norwich, UK, and studied directly under Shaykh Dr. Abdalqadir as-Sufi in the UK and Spain. He has experience working in the UK, USA, Europe, the Middle East, South Africa and South East Asia. A seasoned researcher, writer and consultant over the last thirty years, Hajj Abdalhamid has participated in a wide variety of projects in the fields of psychology, health, education, social welfare and political economy. A resident for many years in Kuala Lumpur, Malaysia, he joined KasehDia Sdn Bhd in February 2004 to develop their Research and Intelligence capability, and played a major role in the creation, content development and promotion of The Halal Journal magazine. During his time at KasehDia, Hajj Abdalhamid was also instrumental in the development of the World Halal Forum to stimulate the growth and strength of the global Halal industry. He has also provided consulting services with KasehDia, whose clients have included the Malaysian Government in their strategic development of the Halal industry sector as an integral part of their Global Halal Hub programme. He has advised the Malaysian Ministry of International Trade and Industry in their development of the Halal section of the 3rd Industrial Master Plan, as well as the Halal Industry Development Corporation (HDC) in Kuala Lumpur to establish strategic direction for their Halal Industry Master Plan. Hajj Abdalhamid established Imarat Consultants Sdn Bhd in 2006 to provide consulting services and domain expertise to clients outside Malaysia, and left KasehDia in April 2007 to further develop the international consulting projects of Imarat Consultants. Current clients include the Government of Brunei Darussalam and the American Halal Association. Imarat Consultants also runs the specialist news portal www.halalfocus. com, providing free Halal market news and commentary for Halal sector stakeholders.

John E Lamb THE WORLD BANK As the World Bankʼs Agribusiness Team Leader, Mr. Lamb manages the global agricultural and rural enterprise work programme. This includes leadership of various multi-country initiatives: ʻMainstreaming Agri-food Standardsʼ, ʻRural Investment Climate 3ʼ, ʻDoing Business in Agricultureʼ, and ʻSustainable Commercial Agriculture, Land, and Resource Managementʼ. He also represents the Bank before the WTO SPS Committee and Standards and Trade Development Facility, and oversees the Bankʼs agricultural work in Malaysia. He offers 21 years of technical and executive experience in well-known international agribusiness development consultancy firms. For seven years he operated his own fresh produce sourcing operation in Latin America. Before that, he was Country Director of TechnoServe in Nicaragua and El Salvador. Mr. Lamb holds B.A. (Magna cum laude) and M.B.A. degrees from Harvard University. He began his career in the Peace Corps, serving in Morocco, Ecuador and El Salvador. He has worked in some 40 countries over the past 35 years.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Dr. Hani Mansour Al-Mazeedi KUWAIT INSTITUTE FOR SCIENTIFIC RESEARCH 29 years of continuous works in the field of Food Safety, Food Quality Systems, and Halal Food Requirements Services, I have filled my pockets with field and scientific experience in these three areas for a sector that is of priority concern to human. The systems that has taken most my interests in the field of Halal Food Requirements Services is the establishment of Halal system in a number of countries like Brazil, and in the field of Food safety is Hazard Analysis and Critical Control Points (HACCP) and related systems such as Good Health Practices (GHP), and Prerequisite programmes. I have presented few intensive training courses for a number of food establishments in Kuwait, Saudi Arabia, and in academic universities. I have travelled to famous food industries and slaughterhouses in the world and have watched closely the Halal slaughtering services and latest food processing techniques in countries such as Australia, New Zealand, USA, France, Brazil, Italy, Saudi Arabia and Syria, in addition to Kuwait. I have published several books in Arabic, the first of which was in 1998 entitled “Concepts on Food Hygiene”, the second was in 2002 entitled “Practical Guide to Food Safety” and the third is about to be published in 2009 entitled “My Food”. I also have a book of two parts entitled “Index of Official papers related to Food and Slaughter according to Islamic Rites, for the period of 1979-2009”. I have participated in local and regional meetings and many official visits in the area of Halal services, Food quality and safety. I have been part of an official visit to McDonalds at the Hamburger University at Chicago, Illinois, USA, where I introduced the McHalal System for McDonald’s international. My original work was with Kuwait Municipality as the general controller of food import. At present I work as an associate research scientist at the Kuwait Institute for Scientific Research.

Hairani Othman ISLAMIC DEVELOPMENT BANK Ms. Hairani Othman has a degree in Statistics and Econometrics from Northern Illinois University, a Masters in Business Administration from the University of North Texas and a Certificate of Franchise Management from California State University, USA. Prior experiences include over 10 years working experience with multinational and local companies in the private sector. • Head of Business Development, Public Sector and Corporate Division – Takaful Ikhlas Sdn Bhd • Assistant Vice President, Commercial Business Unit – American Home Assurance Company • Head of Finance and Administration – Celcom Malaysia, Southern Region • Accounting Operations Manager – IBM Malaysia She joined the Islamic Development Bank Regional Office Kuala Lumpur as the Regional Project Officer in 2004.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Dr Nor Azman Ngah VETERINARY ASSOCIATION OF MALAYSIA Dr. Nor is a qualified DVM (Doctor of Veterinary Medicine), and has a Masters of Science in Animal Production. He has over 25 years of working experiences in the public, private and animal industry sectors. As a practising veterinarian, he is managing dairy, beef, goat and poultry farms, as well as the import and export of livestock. He currently holds positions as a Trainer at the Veterinary Institute, is a Member of Veterinary Association of Malaysia (VAM) and is attached to HDC in the Halal Park Management and Industry Development unit involving livestock and meat products.

Irfan Sungkar GLOBAL FOOD RESEARCH AND ADVISORY SDN. BHD Irfan Sungkar is the Associate Director for Global Food Research and Advisory Sdn. Bhd. He is the former Head of Research and Strategy of KasehDia Sdn. Bhd., a boutique communication and consulting company with emphasis on research, strategy and advisory/ consulting activities, involving market intelligence, investment analysis as well as market and product analysis on the agri-food supply chain, and is currently an industry advisor to the division He is also the Secretariat of the World Halal Forum, a premier Forum for the global Halal industry. His main interest and expertise is on agri-food, economic analysis, market intelligence and trade flow analysis. He is involved in numerous research and studies including research projects for Islamic Development Bank (IDB), Malaysian Industrial Development Agency (MIDA), Economic Planning Unit, Asian Development Bank (ADB), Japan International Cooperation Agency (JICA), Ministry of Agriculture and Agro-Based Industry Malaysia, CIMB Private Equity and many others. Irfan is a life member of the Malaysian Economic Association, and a member of the International Agri-business Management Association (IAMA) of the USA. Irfan has a Bachelor始s Degree in Banking and Finance and a Post Graduate Degree in International Economics from University of Malaya, Kuala Lumpur, Malaysia. He is presently pursuing his Doctorate Degree in Agriculture Economics and has memberships with several professional qualifications such as Registered Financial Consultant (RFC) from IARFC, USA. To his credit, he attended several postgraduate courses, including a course in strategic planning in Haas School of Business, University of California in Berkeley, and several others in Malaysia, Japan and Europe. Irfan has written many research papers and articles for several industrial magazines in the Asia Pacific region. He is one of the leading Halal and food industry experts, and has been invited to speak at several major institutions in the world such as the Institute of Social Studies in Haque, the Netherlands and National Bureau of Foreign Trade, Ministry of Economics, Taiwan ROC. He has also spoken in numerous conferences and Industry Dialogues in Brunei Darussalam, Bosnia and Herzegovina, Indonesia, Japan, the Netherlands, South Africa, Taiwan ROC, Thailand, Turkey, and the United Arab Emirates. E xecut ive Re vie w 2 0 0 9

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Dato’ Dr. Mohd. Hashim Tajudin CHEMICAL COMPANY OF MALAYSIA Datoʼ Dr. Mohd. Hashim Tajudin, Group Managing Director of Chemical Company of Malaysia Berhad (CCM), holds a PhD in Soil Fertility and Management from Universiti Putra Malaysia. He has also attended the Advanced Management Programme at INSEAD, France, and the Harvard Premier Business Management Programme. Prior to his appointment in CCM, he was a Senior Director in the Oils and Fats Division of Golden Hope Plantations Berhad. He held various positions during his 26 years career in Golden Hope. These included being a Director in Research and Development from 1998 to 2003, the Executive Director of Golden Hope Research Sdn Bhd, and Golden Hope Agrotech Consultancy Sdn Bhd. He was also the Adjunct Professor of the Agricultural Faculty, Universiti Putra Malaysia. Datoʼ Dr. Mohd. Hashim is a member of several professional bodies and societies and is involved in the Professional and Technical bodies of several Malaysian organisations. He is a Committee Member of the Cluster Working Group, Biotechnology and Bioindustry, Chairman of the Sub-Cluster Working Group Industrial Biotechnology, Vice Chairman of Sub-Cluster Working Group Healthcare Biotechnology, Member of the Cluster Working Group Agribusiness, Chairman of the Planters Editorial Committee for the Incorporated Society of Planters, Council Member of Federation of Malaysian Manufacturers, Chairman of Branding and Intellectual Property Committee, Federation of Malaysian Manufacturers, and Council Member of Outward Bound School Trust. Datoʼ Dr. Mohd. Hashim also sits as a Board Member of Universiti Putra Malaysia and MARDI. As a scientist, Datoʼ Dr. Mohd. Hashim has also published more than 60 technical papers.

Dr. S. Abdul Rahman VETERINARY COLLEGE, BANGALORE, INDIA Dr. Abdul has a PhD in Veterinary Parasitology from University of Queensland, Australia, is a retired Professor of Veterinary Parasitology and Dean of Bangalore Veterinary College,has published more than 100 scientific papers, and has authored a book on Veterinary Parasitology. He served as Secretary and Vice President of Indian Veterinary Association for 16 years, as the Council Member of India to the Commonwealth Veterinary Association and Permanent Member representing India at the World Veterinary Association and Federation of Association of Veterinarians of Asia. Dr Abdul is a former member of Animal Welfare Board of India and is actively engaged in Animal Welfare activities in India and elsewhere. He has a joint collaboration between CVA and World Society for the Protection of Animals (WSPA) conceptualised the Concepts of Animal Welfare to be included as part of the veterinary curriculum in India. He is actively engaged in promoting Animal Welfare in Islamic countries by raising issues of stunning prior to slaughter and long distance of transport, especially in the Middle East. He has written two papers on behalf of WSPA on Long Distance Transport of Animals in Indian Subcontinent and in the Middle East. Dr. Abdul is a member of the World Organisation for Animal Health (OIE) Working Group on Animal Welfare, a Member of OIE Ad hoc Group on Stray Dog Control, and a Consultant to WSPA. He is also a consultant to WHO on Strategic Framework for Prevention and Control of Zoonoses in South East Asia. He is the founder of Trustee of Rabies In Asia (RIA), an international organisation supported by WHO for the control of Rabies in Asia, and a Founder Life Member of Association for Prevention and Control of Rabies in India (APCRI).

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Dr. Mustafa Ceric RAISU-L-ULAMA OF ISLAMIC COMMUNITY GRAND MUFTI OF BOSNIA AND HERZEGOVINA

Dr. Mustafa Ceric is the Raisu-l-Ulama of Islamic Community in Bosnia and Herzegovina, Grand Mufti of Bosnia since 1993. He is also the Grand Mufti of Sanjak, Croatia and Slovenia. He is re-elected at the position of Raisu-l-Ulama 2005. He was born in Visoko, Bosnia-Herzegovina in 1952. He graduated from Madrasah in Sarajevo as well as the Faculty of Arabic Language and Literature at the Al-Azhar University in Cairo. In 1987 received his Ph.D. in Islamic studies from the University of Chicago, where he studied under the late Dr. Fazlur Rahman. He served as an Imam (Islamic Cultural Center, Chicago, and Islamic Center of Zagreb, Croatia) and Professor in Bosnia (Faculty of Islamic Sciences), Malaysia (International Institute for Islamic Thought and Civilization, Kuala Lumpur) and the United States (American Islamic College, Chicago). He is the co-recipient of the 2003 UNESCO Felix Houphoet Boigny Peace Prize for Contribution to World Peace, and recipient of the International Council of Christians and Jews Annual Sir Sternberg Award for exceptional contribution to interfaith understanding. He is co-signatory of an open letter by Muslim personalities, meant as a reply to the Regesburg speech by Pope Benedict XVI and expressing essential positions on questions about Islam and reason, Islam and violence, and Islam and Christanity (“The letter by 139”, 13 Oct 2006), and co-signatory of “A Common Word Between Us and You” – an appeal addressed to all Christian churches, for dialogue on the basis of love of God and love of the neighbour (“The Letter by 138”, 13 Oct 2007). In Germany Dr. Mustafa has been awarded the TheodorHeuss-Award 2007 and the Eugen-Biser-Award 2008. Further more, Dr Mustafa was the recipient of the 2007 Lifetime Achievement Award from AMSS UK. Dr. Mustafa is a member of several local and international scientific organisations and societies, including the Interreligious Council of BosniaHerzegovina, the Foundation of Srebrenica-Potocari Memorial and Cemetery, the Council of 100 Leaders of the World Economic Forum, the European Council for Fatwas and Research, World Conference of Religions for Peace, the Executive Committee of the European Council of Religious Leaders, the Board of Trustees of International Islamic University Islamabad, the Shariah Board of Bosnia Bank International, the Fiqh Academy in Mecca, Aal Albayt Foundation for Islamic Thought in Jordan, the World Council of Religions for Peace, International Commission for Peace Research chaired by Dr. Henry Kissinger, UNESCO, and Executive Council of World Forum of Ulama. He has delivered numerous lectures and led several workshops on interreligious and interfaith issues at local and international conferences. He authored ‘Roots of Synthetic Theology in Islam’; ‘A Choice Between War and Peace’, and ‘European Muslim Declaration’ among other numerous publications in Bosnian as ‘Religion, Nation and Homeland’. He speaks fluent Arabic and English.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Tuan Hj. Abdul Rafek Saleh HALAL AUDIT AND COMPLIANCE, MALAYSIA AIRLINES Tuan Hj. Abdul Rafek has over 35 years of experience in airline in-flight catering services, liaising with various departments within MAS and government agencies such as HDC / JAKIM and IHIA, and in planning Khemah Ibadah, motivational camp and other events. His education was primarily in Halal food handling, processing and auditing. He has conducted Training on Halal applications and given motivational talks. He has led as an Imam and Khatib at MAS Islamic Conference Centre, PMIM Mosque KLIA Sepang. His experiences include consultation in all aspects of Halal auditing and training to in-flight caterers from managerial levels, executive chefs, cooks and students locally and internationally in US, UK, Europe, India, Australia, New Zealand, China and Taiwan, Japan, Korea, S. Africa, Middle East and S.E.A. Tuan Hj. Abdul has participated to provide content for the preparation on modules 1, 2 and 3 of the HDC Halal training and preparation of the Halal Audit Checklist. He has also provided content for Halal Food Service Industry and Halal Logistic Guidelines organised by International Halal Integrity (IHI) Alliance. Tuan Hj Abdul Rafekʼs achievements include receiving the “Anugerah Maulidir Rasul S.A.W.” Awards from His Royal Highness King Tuanku Jaʼafar Ibni Almarhum Tuanku Abdul Rahman on 5 August 1995.

Paul Moses Habhab ISLAMIC SERVICES OF AMERICA Paul Moses Habhab is a Director for Islamic Services of America (I.S.A.) located in one of the “Oldest Muslim Communities in the United States” of Cedar Rapids, IOWA. Paul has been involved with the Halal food, development and certification industry for over twenty years and has seen the industry change and mature to where Halal is now a globally recognised standard. Paulʼs functions include the development of Halal certification and integrity. His contributions to the global Halal industry have been through education and development to both industry and consumers throughout North America, Asia and the Middle East, on topics including, Halal verification, transportation, food processing and production, slaughter, flavourings, ingredients, pharmaceuticals and cosmetics. Paul has been a participant in World Halal Forum, MIHAS, SIHAS, Halal World Expo, Gulfood, as well as being an active member of World Halal Council, CAIR, Muslim American Society and the Islamic Center of Cedar Rapids.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Teymoor Nabili AL JAZEERA Mr Teymoor Nabili joined Al Jazeera English from CNBC Asia in Singapore where he had been anchor since 2001. Previous roles include news anchor for BBC Television in London, and anchor for European Business News. He was named winner of the Best News Presenter/Anchor award at the Asian TV Awards in 2005. Teymoor has also received awards from the British Royal Television Society for his coverage of the Utah Olympics bribery scandal, and from the New York Awards for reporting on economic development in Malaysia. Reporting highlights include covering the 11 September 2001 attack in New York City for Channel 4 News and the Asian tsunami from Sri Lanka for CNBC.

Tuan Haji Syed Saleh bin Syed Abdul Rahman LEMBAGA TABUNG HAJI Tuan Syed Saleh is currently the Senior General Manager, Corporate Finance and Services of Lembaga Tabung Haji Malaysia. A world renowned body involved in Hajj pilgrim management management and Islamic fund management. Tuan Syed Saleh holds a Bachelor Degree in Civil Engineering and Master in Business Administration from University of Wales, United Kingdom. He has spent the last 20 years of his career actively involved in various fields such as Fund Management, Corporate Finance, Business Development and Equity and Property Investments. Between 2004 to 2006 he was given the additional responsibility to spearhead one of Tabung Haji始s subsidiary, as the CEO of Tabung Haji Travel & Services Sdn. Bhd. Tuan Syed Saleh sits on the Board of several companies where Tabung Haji has strategic stakes. He was also a Board member representing Tabung Haji as one of the founding member in the Minority Shareholders Watchdog Group.

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THE 4TH WORLD HALAL FORUM 2009

SPEAKER

Dr. Zohair S. Mulla SAUDI FOOD AND DRUG AUTHORITY 2007- present: Consultant (Food Sector) – Saudi Food and Drug Authority – Riyadh, Saudi Arabia 2006: Dean of Students Affairs – King Faisal University – Al Ahsa, Saudi Arabia 2003: Assistant Professor of Food Hygiene College of Veterinary Medicine and Animal Resources – King Faisal University 2002: Ph.D. in Meat Science, The Ohio State University, USA 1996: Master of Sciences in Veterinary Biosciences, The Ohio State University, USA 1988: Doctor of Veterinary Medicine, King Faisal University, Saudi Arabia Scientific Activities • An External Examiner for two Master Students – AlQassim University – Saudi Arabia. • Principle researchers in Meat safety research during Hajj season. • Food Safety and Inspection Trainer • GMP and HACCP Trainer • Reviewed 3 scientific papers • Reviewed 3 project proposals • Reviewed 2 Books in Meat safety an Production

Imam Feisal Abdul Rauf CORDOBA INITIATIVE Imam Feisal Abdul Rauf is Chairman of the Cordoba Initiative, an independent, nonpartisan, and multi-national project that works with state and non-state actors to improve Muslim-West relations. For his skillful approach to the complex intersection of Islamic and Western viewpoints on difficult religious, cultural, and political situations, he has received numerous requests for his expertise and advice. A number of these have resulted in working relationships with offices in the U.S. Department of State, members of the U.S. Congress, and representatives of foreign governments. Frequently asked to comment on issues pertaining to Islam and the Muslim world, Imam Feisal has appeared regularly at the Council on Foreign Relations and the World Economic Forum and in national and international media. His publications include the books, Islam: A Search for Meaning, Islam: A Sacred Law (What every Muslim Should Know About the Shariah), and Whatʼs Right With Islam: A New Vision for Muslims and the West.

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THE 4TH WORLD HALAL FORUM 2009

PANELIST

Dr. Ahmed Mohieldin Ahmed ISLAMIC CHAMBER OF COMMERCE AND INDUSTRY Academic Qualifications • BSc in Economics – Omdurman Islamic University – 1979 • M.A in Fiqh transactions – Um Al Qorah University, Kingdom of Saudi Arabia 1984 • PhD in Islamic Economics – Um Al Qorah University (KSA) 1989 Work Experiences • Secretary General for Economic Affairs, Islamic Chamber of Commerce and Industry (Pakistan). • Head of Banking Research and Studies, department of banks establishment and studies – Al Barakah Group, Saudi Arabia. • Head of Shariah Research and Studies, Dallah Al Barakah Group, Saudi Arabia. • Manager of Research and Development , Al Barakah Banking Group, Saudi Arabia. • Advisor, Dallah Al Barakah Group, President’s office. Publications: • Activities of Islamic investment companies in the international market. • Securities markets and their development effect in the Islamic Economy. • Shariah Opinions (Fatwa) on Murabaha, Partnership (Musharaka), Mudharaba, Istisna and Banking Services • Papers on Islamic finance

Haji Abdul Aziz Mohamad LSG SKY CHEFS BRAHIM Haji Abdul Aziz Mohamad, Chairman of Halal Excellence Centre of LSG Sky Chefs Brahim, has been in the Airline and In-flight Catering industries for 25 years. He began his career with Malaysian Airline System in 1981 and after serving 15 years, he went on to MAS Catering Sdn Bhd, better known as LSG Sky Chefs Brahim. The function of Halal Excellence Centre is to monitor the Halal process for on board Halal meals for 32 airlines ex-KLIA and forms expansive global catering networking in more than 48 countries serving 173 airports. Halal Excellence Centre is recognized in LSG worldwide as the ʻReference Centreʼ for Halal issues. Haji Abdul Aziz responsibilities as Chairman of Halal Excellence Centre are vast. He also serves as a Halal Auditor for LSG Sky Chefs networking, where he has conducted audits and certified seven LSG units in the Asia Pacific and European Regions such as Bangkok, Qingdao, Shanghai, Frankfurt, London and France. His visionary leadership has led LSGB into winning the Best Travel and Hospitality Award during the World Halal Forum 2006. As Chairman, Hj Abdul Aziz has been instrumental in the establishment of LSG Sky Chefs Halal Management System, which is now being adopted in Europe, Asia Pacific, and worldwide. The development of this system has helped increase awareness on the importance of maintaining Halal integrity within LSG Sky Chefs and suppliers.

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4/30/09 4:24:41 AM


THE 4TH WORLD HALAL FORUM 2009

PANELIST

Mr Hasib Salkić INTERŠPED Work Experience: • Jan 2005 - present: Manager and coordinator of Interšped which has approximately 150 employees. • Jun 2001 – Dec 2004: Deputy Manager with Customs Administration of FBiH upholding all relevant laws regarding customs policy, creation of fiscal policy, and prevention of smuggling. Manager of ASYCUDA project and unification of customs procedures. Manager of “Integral border management” project, implementation of universal customs procedures, adaptation to EU standards. National coordinator of TTFS project for FBiH in customs domain, World Bank project for improvement of transport and goods trafficking. Member of BiH SECI BiH PRO committee • May 1999 – Mar 2001: Deputy Minister with the Ministry of reconstruction, development and environmental care, where he managed and enforced legislation through creation of new directives, planning and realisation of policies of both the Ministry and the government. Reconstruction of infrastructure such as bridges, schools, water supply centres. Drafting and creation of several laws related to environment. Activities coordinator in projects such as “Terme Ilidža” and “Riverina Sastavci”. • 1990 – 1999: Manager at Džamp, which consisted of approximately 50 employees. Education: • Mr Salkić graduated with a Law Degree, from the University of Sarajevo. Achievements: • Was top manager for 2008 by the Directorate for electing the top manager in B&H in association with the European Managerʼs Association – for outstanding results in company development, growth, recognition, quality of service and certification. • Executive Director of “Halal Europe” • Active member of Chamber of Commerce for foreign trade BiH for the period of 2007 to 2011

Hafida Atid ETHNOMARKETING Electronic Engineer graduate from ‘Institut National des Sciences Appliqués de Lyon’ in 1992, with a postgraduate degree in Engineering Marketing from ‘Institut d’Administration des Entreprises de Grenoble’ in 2003. Born, grew up, and presently living in France amongst both non-Muslims and Muslims; I’ve seen and lived throughout the evolution of the French Muslim community. After a career of 12 years in telecom/satellite industries (technical and administrative team management, business, marketing), and a break for my four children, I decided to contribute to ensuring the integrity, the structuring and the development of this fast-expanding market: guided by my conviction, my skills (management and marketing) and my knowledge of the reality of the French market, I’m investing as consultant since 2007. Partisan of a total vision of the ‘Halal Label’ included the ethic approach, applicable to all business sectors.

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PANELIST

Jalel Aossey MIDAMAR CORPORATION Jalel Aossey was born and raised in Cedar Rapids, Iowa, where he resides with his wife and two children. He is a 1997 graduate of Cornell College where he majored in International Business. Jalel has travelled extensively throughout the Middle East, Asia, and North Africa, and embraces cultural differences. Jalel is a Director at Midamar Corporation, located in Cedar Rapids, Iowa, a family-owned business that has pioneered the Halal food industry in North America since 1974. Prior to joining Midamar, Jalel worked with Prudential Financial Services. Currently Jalel consults and speaks to organisations throughout North America and overseas on topics including, “Understanding and Marketing to the Halal Food Industry,” and “Muslim Marketing.” Jalel’s main goal at Midamar is to further develop the strength and diversity of the Midamar brand in the global market. Over the years with Midamar, Jalel has been quoted in numerous media stories including features in the “Wall Street Journal,”“Los Angeles Times,” and several overseas publications. In 2007, Jalel was asked to speak before US government bodies on the topic of the Halal and Muslim markets. Jalel is an active participant (and North American representative) at the World Halal Forum established in 2006 and held annually in Malaysia. He is currently serving on the boards of directors for MYCA (Muslim Youth Camps of America), the Islamic Center of Cedar Rapids, and is a charter member of Rotary International in Cedar Rapids. In addition, he is an involved member in the ISNA (Islamic Society of Northern America), CAIR (Council on American Islamic Relations and MAS (Muslim American Society).

Professor Dr. Zulkifli Idrus UNIVERSITI PUTRA MALAYSIA Professor Dr. Zulkifli Idrus is a Professor and Director of the Research Management Centre, Universiti Putra Malaysia. He received Doctor of Veterinary Medicine and M.S. degrees from Universiti Pertanian Malaysia in 1989 and 1992, respectively. He holds a PhD degree from Virginia Tech, U.S.A. Dr. Zulkifli has developed an active and focused research programme at the University investigating physiological, behavioural and immunological responses to stress and their implications for poultry welfare. Much of the research emphasis has dealt with ameliorating stress, enhancing welfare, and optimising productivity through early age stimulation, nutritional manipulations, and improved humananimal interactions. To date, he has more than 130 scientific publications to his credit, of which over 70 articles are in the refereed journals and 3 book chapters. In recognition of his expertise in the area of animal welfare, he was appointed as a researcher to the World Society for the Protection of Animals, and Meat and Livestock Australia, and the Chairman of the Malaysian National Zoo Animal Welfare Committee.

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WE UNDERSTAND THE WORLD OF FOOD

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dent to impact RFID uptake by the food industry, and said should users abide by guidelines and play within the correct frequency, no further interference should occur. Palazzolo’s only concern for the food industry’s adoption of RFID is that “[It] isn’t moving very fast,” she said. Palazzolo was surprised to see the issue emerge 10 months after the incident occurred, claiming it is “not news.” The failure occurred before EPC regulations were put in place, and Palazzolo said it was

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THE trial was set up to demonstrate RFID capabilities to clients, but abandoned because it blocked Vodafone network signals, as reported in The Australian on 17 October, 2006. This is the second incident of interference caused during an RFID trial, and GS1 Australia CEO Maria Palazzolo said the problems occurred because RFID readers used were operating outside the Australian frequency band. “The licence agreement is between 920 and 926 MHz, and that’s where they should have been operating,” Palazzolo said. GS1 does not expect the inci-

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4/30/09 3:34:40 AM


THE 4TH WORLD HALAL FORUM 2009

PANELIST

DATO’ DR. ABD. AZIZ BIN JAMALUDDIN DEPARTMENT OF VETERINARY SERVICES, MALAYSIA Achievements: • 1980 – 1982: Veterinary Officer, Malaysia Veterinary Institute, Kluang • 1982 – 1985: Head of Animal Health Services Unit, Regional Veterinary Laboratory, Kota Bharu, Kelantan • 1985 – 1989: Head of Epidemiology and Veterinary Economic Unit, Veterinary Research Institute, Ipoh • 1995 – 1997: Deputy Director, Veterinary Research Institute, Ipoh • 1997 – June 2003: Director, Veterinary Research Institute, Ipoh • June 2003 - 15 September 2006: Deputy Director General, Department of Veterinary Services, Malaysia • 16 September 2006: Director General, Department of Veterinary Services, Malaysia

Selma Djukic WHITE OWL SERVICES Selma Djukic has 20 years of experience in the fields of development, regulatory and quality in the pharmaceutical and biotechnology industries and has developed commercially available products for the US, Canada and international markets. Since 2004, she has been providing expertise to global clients through her consulting company, White Owl Global Services Ltd. She is, also, a member of Health Canadaʼs Scientific Experts Inventory Database. A graduate of the University of Toronto, Selma holds a combined specialist Honours degree in both Chemistry and Biochemistry. Dedicated to social causes for the past 30 years, Selma has both established and is currently involved with numerous community-based and non-governmental organisations, serving both as National Board member and volunteer.

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THE 4TH WORLD HALAL FORUM 2009

PANELIST

Fadilah Baharin DEPARTMENT OF STANDARDS MALAYSIA With over 21 years of working experience in the public service, Puan Fadilah is the Director General of the Department of Standards Malaysia (Standards Malaysia), since October 2006, where her responsibilities include the functions of the department which relate to national and international standardisation and accreditation activities. At a National level, she promulgates, develops and promotes national standards, manages the national accreditation schemes in accordance to the international practices, and maintains the credibility, integrity and competency of the national standardisation and accreditation system. At an International level, she safeguards the interest of Malaysia at regional and international level in the fields of standardisation and accreditation, promoting Malaysian Standards to be adopted as the national standards of developing countries, and making Malaysian Standards as the international standards where possible (e.g. Halal Standards). Apart from these achievements, she is currently the Co-chair to three policy committees: the National Standards Committee, the National Electrotechnical Standards Committee and the National Accreditation Committee; Ex-officio of the Malaysian Standards an Accreditation Council, a Council that advises the Minister of Science, Technology and Innovation; Chair of Social Responsibility National mirror committee; Panel Member of MITIʼs Industry Award for ʻQuality Management Excellenceʼ; and a Panel Member of MAMPUʼs ʻAnugerah Kualiti Perdana Menteriʼ for public sectors. From 2005 until early 2007, she was the lead negotiator for Malaysia-US Free Trade Agreement in the area of standards, technical regulations and conformity assessment procedures (i.e. technical barriers to trade). She also led the Malaysian delegation to the ISO technical meetings on Social Responsibility in 2005 and 2006.

Tan Sri Dr. Yusof Basiron ACADEMY OF SCIENCES MALAYSIA Tan Sri Dr. Yusof Basiron graduated in Chemical Engineering and holds two Masters Degrees in Industrial Management and Business Administration and also a PhD in Applied Economic and Management Science. He was the Director General of MPOB for 14 years, and is presently the CEO of MPOC, besides being a Board Member of CBIP (Milling), TH Plantations, Felda Holdings and presently Co Chairman of Twin River Technologies, USA (an investment unit of Felda). He is also currently the President of Academy of Sciences Malaysia (ASM).

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PANELIST

Abi Sofian Abdul Hamid NORTHPORT (MALAYSIA) Abi Sofian Abdul Hamid graduated as a Civil Engineer in 1986 from the University of New South Wales, Sydney, Australia. He obtained his Bachelor of Jurisprudence (External) in 2000 from the University of Malaya, Kuala Lumpur, as a pioneer batch. He began his engineering career with a building contractor in Sydney. Some of Abiʼs achievements include successfully managing Housing Estate Development works as the Resident Engineer and attaining the Certificate of Fitness for Occupancy (CFO). Today, he is the General Manager of Container and Engineering Services at Northport, (Malaysia) Bhd, where he has worked his way up the corporate ladder as a Port Operator in 1993 to his present position as of February 2009. At Northport, Abi holds the following posts: Chairman, HALAL HUB Committee, Chairman, Health, Safety and Environment Committee (Container Services), and is the Head of the Port Infrastructure Master Plan Task Force. He has attended the Port Management Course under the Netherland Governmentʼs Fellowship Program at Delft, the Netherlands in 1996, the Senior Management Development Programme organised by the Harvard School of Business Club (Malaysia) in 2006, and the New Technology in Port Seminar organised by Antwerp/Flanders Port Training Centre, Belgium in 2008. Abiʼs memberships include The Institution of Engineers, Malaysia (IEM) and the World Dredging Association.

MV Dr. Rastislav Kolesar WORLD SOCIETY FOR THE PROTECTION OF ANIMALS MV Dr. Rastislav Kolesar is a Farm Animal Welfare Programmes Manager for the World Society for the Protection of Animals (WSPA). He graduated as a Veterinarian from the University of Veterinary Medicine in Košice, Slovakia in 1995, and worked as a veterinary advisor for animal welfare charities in Slovakia, before becoming an Animal Welfare Advisor at the State Veterinary and Food Administration of the Slovak Republic. In 2000, he moved to Denver in the USA to work as a veterinarian at the PPP veterinary clinic, and since 2002, he has cooperated with CIWF as an external farm animal welfare consultant. Since 2005, he has been working for WSPA, initially as a Farm Animal Coordinator based in WSPA HQ in London, and now as a Farm Animal Welfare Programme Manager responsible for WSPAʼs Humane Slaughter Training Programmes in China and Brazil, and other farm animal welfare related programmes.

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PANELIST

Professor Dr.rer.nat. Abd-ElAziem Farouk Gad UNIVERSITY BRUNEI DARUSSALAM Professor Dr.rer.nat. Abd-ElAziem Farouk Gad is a professor of Molecular Biology and Biotechnology Department of Biology, Faculty of Science, University Brunei Darussalam. He was the founder and coordinator of the Biomolecular Engineering Research Unit at the department of Biotechnology Engineering, Faculty Engineering, and International Islamic University Malaysia. He was C1-Professor and responsible for biological biosafety at Humboldt University, Berlin till 2002. He got his PhD in October 1995 from Martin-Luther University Halle-Wittenberg, Halle/Saale, Germany, in cloning thermophilic bacterial enzymes and their expression in Bacillus and plants. He has 19 years of research experiences and led several research projects in Genetic Engineering and gene transfer in bacteria and plants. He has over 270 publications in Journals, Proceeding conferences and Biotechnology databases. He has over 250 scientific lectures and seminars in different countries and Universities (Germany, USA, Egypt, UAE, Saudia Arabia, Singapore, China, Brunei, Thailand, Malaysia, Denmark, etc). He was awarded over 60 honors and awards from different countries (USA, Germany, Egypt, Malaysia, Korea, Kuwait and Geneva). During the last 15 years, he has received research fund estimated Euro 2.15 million for 10 projects from ministries and industries in Germany and Malaysia.

Oscar Tjakra RABOBANK Mr. Oscar Tjakra, Assistant Manager in the Food and Agribusiness Research and Advisory Southeast Asia team, joined Rabobank in July 2008. Based in Singapore, his primary role will be to focus on research, advisory and market intelligence of the food and agricultural markets in South East Asia, particularly in Indonesia. Before joining Rabobank, Mr. Tjakra worked as a manager with the Indonesia Marketing Group at HSBC Private Bank in Singapore. He was in charge of client management and wealth creation. Mr. Tjakra also had practical experience working in his family始s food and beverage business, and had accumulated a broad network in the food and agribusiness markets in the process. Mr. Tjakra holds a Bachelor of Engineering (Hons.) in Electrical and Electronic Engineering from the Nanyang Technological University in Singapore, and a Master of Science in Applied Finance from the Singapore Management University.

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RHB Islamic Bank RHB Islamic Bank is the first full-fledged Malaysian Islamic bank to mature from an Islamic banking window with more than 15 years of Islamic banking and finance experience. We fully adopt the international Shariah standards which enable us to provide practical and innovative Islamic financial solutions, not just in Malaysia but also throughout the world. As the Islamic Banking arm of the RHB Banking Group, Malaysiaʼs fourthlargest financial institution, we thrive on our tradition of professionalism, as we work to ensure access to viable opportunities, identify strategic insights and navigate through industry intricacies.

Our relentless initiatives in offering quality Islamic products and services have garnered recognition through the following awards: • “Most Innovative Sukuk Structure and Transaction” London Sukuk Summit 2007 • “Most Improved Islamic Bank in Asia” Euromoney Islamic Finance Award 2007 • “Most Innovative Products in Islamic Project Financing” Kuala Lumpur Islamic Finance Forum (KLIFF) Award 2006 • “Blue-Print Award” RAM League Awards 2006 • “2nd Place – Lead Manager Award” RAM League Awards 2006

Earlier this year, RHB Islamic Bank won two highly-coveted awards: • Deal of the Year 2008 • Malaysia Deal of the Year 2008 Both were awarded by Islamic Finance News, an Islamic finance magazine, for our Sukuk Programme structured for Projek Lintasan Shah Alam Sdn Bhd (PLSA) in October 2008 to raise funds for the construction and development of the Lebuhraya Kemuning – Shah Alam (LKSA) highway.

Total Care for living

• INNOVATING VALUE • SHOWCASING QUALITY • REVITALISING LIFE

Totalife has always advocated a perfect life that embodies the philosophies of “Total care for living” and “Make your life better”. We spearhead a life that is synonymous with health, wealth, happiness and beauty. Our diverse range of products, such as the Slimming Series, Health Care Series, Beauty Care Series and Total Care Series, has been proven with positive results and consistent quality, year after year. Realising the importance and immense potential of the Muslim market, it is our commitment to go great lengths in ensuring that all our products are of Halal compliance and endorsed by JAKIM. This offers added assurance on

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our uncompromised standards of hygiene, quality, safety and sanitary conditions. Banking upon our advanced Research and Development Faculty in USA and our own manufacturing facilities, Totalife continues to develop products that adhere to Halal production standards, and technologically-advanced in quality and benefits. This is in line with the Malaysian governmentʼs effort to lead the global Halal marketplace with industryleading products that are consistent to international quality and standards. We will continue to develop more products that comply with Halal standards and provide both our business

partners and customers with a growing range of products that meet all aspects of todayʼs challenging lifestyles. Totalife is empowered with the vision to be a market leader in multi-channel distribution by focusing on multilevel marketing, retailing and franchising. Our progressive growth is testimony of our quality products, sound business plan, and long term opportunities for growth. Hotline : 1800-880-163 Email: productenquiry@totalife.com.my or please log on to www.totalife.com.my for more information.

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BUSINESS OWNERS UNION AN INVITATION TO BUSINESS OWNERS

The Business Owners Union is an exclusive club of business owners established by the Islamic Chamber of Commerce and Industry (ICCI).

“Allow me to address you as the elite of the community and the most capable of its brackets, to comprehend and grasp the word ‘ECONOMICS’; to get familiar with it and contemplate together the objective of this word in the past and in the present ages, for economics as we all know is the backbone of life; it is what determines its features and draws happiness and misery at the same time. In its shelter the means of living of nations and the style of their lives is determined, whether prosperity or distress, peace or war”. Sheikh Saleh Abdallah Kamel President, Islamic Chamber of Commerce & Industry

ME MBE RS H I P P RI V I L E GE S • Priority access to projects and companies originating from ICCI • Fee exemption for ICCI’s annual meeting in Makkah Al-Mukarramah, Madina Al-Munawwarah and elsewhere or at any ICCI activities • The priority of promotion of a member’s projects and initiatives among other Union members after assessment of economic viability • The priority for any bids within ICCI and OIC

• VIP reception by ICCI and assistance in all necessary procedures and authentication of documents related to establishment of any projects or commercial exchange within the OIC member countries, • Annual subscription to the summary of researches and studies prepared by ICCI and a 30% discount for the full version of the reports

Business Owners Union aims to further encourage intra-OIC trade and investment and sharing of evaluated projects within the OIC member nations. Membership fee is USD2,000 per year. Online application form is accessible at www.halaljournal.com/bou. Alternatively, kindly email to bou@kasehdia.com for more information.

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OLIPRO BIOTECHNOLOGY Olipro Biotechnology Sdn Bhd was established in April 2006 as the platform constructor of diagnostic biochips or microarray. We are a leading Malaysian biotechnology company focusing on the research, development and production of novel diagnostic biochips. Olipro Biotechnology Sdn Bhd has strong scientific researchers, steady commercial network and is managed by an outstanding team of professionals with experience in biochips development, molecular markers research, pharmaceuticals, corporate finance and business development in biotechnological and medical industries. Our vision is to provide diagnostic and screening technologies in biotechnology and medical industries. Our mission is to be a leading manufacturer of high quality affordable protein and gene biochips that will assist in the early detection of clinical diseases, in both human and animals, resulting in early treatment leading to healthier lives or animals. Olipro Biotechnology Sdn Bhd was awarded BioNexus status in July 2007 by Malaysian Biotechnology Corporation Sdn Bhd, an agency under the purview of Ministry of Science, Technology and Innovation (MOSTI) and is wholly-owned by the Ministry of Finance Incorporated. OliproTM PORCINE Gene Chip is a DNA-based biochip which is highly sensitive, specific and accurate. This chip is designed for porcine identification in

food and non-food samples. This porcine gene chip can be applied as part of the Halal certification procedure. Our biochip membrane is embedded with porcine species-specific sequence gene probes for porcine identification, which also include positive control for livestock confirmation and internal control (IC) for Polymerase Chain Reaction (PCR) quality checking. This porcine gene chip adopts two molecular biology techniques, i.e. Polymerase Chain Reaction (PCR) and Southern nucleic acid hybridisation on a planar polymer chip. The result will then be detected by colourimetric method. It is a ʻready-to-use kitʼ with extracted DNA sample. The kit consists of optimised PCR master mix, nucleic acid hybridisation reagents and colourimetric development solutions. Colourimetric detection and signal is captured and analysed by a scanner equipped with analytical software. The final result can be obtained within 4 to 6 hours. Our product has a lot of advantages compared to other testing methods in terms of high sensitivity, specificity, and speed; in line with microarray features like miniaturisation, parallelism and high throughput. This porcine gene chip project was supported by MOSTI under the TechnoFund research scheme, in collaboration with Faculty of Science and Technology Universiti Kebangsaan Malaysia (UKM).

be applied in food and non-food samples, covering the entire production chain. (i) For food category, it can be used to detect presence/contamination of porcine DNA and adulteration of products, from farm to forks, i.e. production, preparation, handling and storage chains. This contamination may happen at various sources, eg. the breeding or farm site, in slaughtering house, delivery system or transportation, when storing in warehouses, during manufacturing of the products, by sellers in hypermarkets or markets, while usage by customers during preparation in various places such as hotels, restaurants or even household and can even take place during consumption by consumers. (ii) Non-food category consists of gelatine capsules, cosmetics, leather goods, fertilisers, etc.

APPLICATIONS OliproTM Porcine Gene Chip can

OliproTM Porcine Gene Chip is a gift from Malaysia to the Muslim World!

BENEFITS: The benefits to the country are to promote Malaysia as a world Halal hub, to generate revenue for the country and also to encourage and increase the usage of Malaysian products. Benefits to the society include religious issues with regards to Muslims consuming only Halal food. Plus, it allows end users to make their choice in accepting a product.

Malaysian Palm Oil Council (MPOC)

Malaysian Palm Oil Promotion Council (MPOPC) was incorporated on January 25, 1990. The name was changed to Malaysian Palm Oil Council (MPOC) on April 13, 2006 to reflect the wider scope of responsibilities. CORPORATE MISSION Malaysian Palm Oil Council (MPOC) is charged with spearheading the promotion and market expansion of Malaysian palm oil and its products by enhancing their image and creating better acceptance through awareness of various techno-economic advantages and environmental sustainability of palm oil. OBJECTIVES • To enhance trade opportunities in the market place by addressing the latest opportunities in the market

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Encourage product diversification using Malaysian palm oil as the key ingredient, thus gaining a prominent role in new and reformulated products

To improve understanding of palm oil, enhancing its application and elucidating its numerous strengths and benefits;

To uphold the good name of MPO by closing the gap between the issues of perception, allegations and realities of palm oil;

To safeguard MPO as the most dominant in terms of market coverage, nutritional benefits, environmental sustainability and commercial success.

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THE 4TH WORLD HALAL FORUM 2009

Penang International Halal Hub (PIHH)

Penang, as the most progressive state in

committee are to determine the guidelines

Malaysia, has initiated the development of

and policy on research and development,

Penang International Halal Hub (PIHH)

infrastructure of the hub, identify the

to serve the growing global consumer

industries to be developed within the hub,

demands. For the 2nd smallest state in

monitor the private sector participation

Malaysia, this is a natural progression

and advise the state government on all

as it rides on the strength of more than

aspects relating to the Halal hub.

35 years of manufacturing excellence. PIHH is focused on promoting

The seriousness of the Penang State Government is reflected in its decision to

and driving the growth of the Halal

form an agency named PIHH Development

manufacturing, logistics, agro-based,

Sdn Bhd, also known as Halal Penang, to

financial services, medical, wellness,

spearhead the coordination and facilitation

biotech, tourism and hospitality

of the promotion and development of the

sectors. The development is strongly

Halal industries in Penang. Halal Penang

supported by Penang始s business-friendly

works in tandem with the State始s investment

environment, coupled with vibrant

promotion agency, investPenang, and

R&D activities, excellent infrastructure,

Penang Development Corporation (PDC).

pro-business government, good

The presence of Halal Industry Development

governance as well as well-educated,

Corporation (HDC)始s Northern Region office

skilled and professional labour force.

in Penang holds an important bearing, such

In addition, a tri-partite model of

that the development of Halal industries

collaboration between government, private

goes beyond differences in political ideals.

and academic quarters formed the basis

Through these working relationships,

of the PIHH administrative structure.

the State government envisaged lifting

The PIHH Task Force and PIHH Steering

Halal industries to greater heights

Committees had been set up to mould

Hence, Penang International Halal Hub

the direction of the hub. Penetrating

is not just another Halal hub or park in

global market was among the objectives

Malaysia. We take pride in understanding

of the PIHH Task force. The Task Force

the needs of investors and businesses,

committee had been appointed to streamline

link them with the most integrated supply

policies and future direction of PIHH.

chain solutions whilst maintaining the

Among the roles to be played by the

most conducive investment environment.

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INDUSTRIES

World-class infrastructure and manufacturing excellence

LOGISTICS

Value-added services for your supply chain needs

AGRO-BASED

Source of high-quality ingredients

R&D

FINANCIAL SERVICES

Virtual link to regional Halal R&D centres

Accessible Islamic Funding & Financing

Location of choice for Halal Industries Destination of choice for Halal Tourism Habitat of choice for Family-value Lifestyle

LIFE SCIENCES HUMAN CAPITAL MARKETING & PROMOTION

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TOURISM & HOSPITALITY

Promoting Halal Values & Family Concepts

Advance Biotech / Wellness / Medical for the benefit of the Ummah

Sustainable K-Workers for the Halal Industries

Link to the global market PIHH Development Sdn Bhd c/o Office of the State Exco for Religious, Domestic Trade & Consumer Affairs Level 53, KOMTAR, 10503 Penang, Malaysia Tel: +604-6505135 Fax: +604-2618727 Email: halalpenang@gmail.com halalpenang@yahoo.com

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THE 4TH WORLD HALAL FORUM 2009

MISC INTEGRATED LOGISTICS

MISC Integrated Logistics storage and warehousing facilities in Pulau Indah is certified HALAL compliant by HALAL Industry Development Corporation (HDC)

MISC Integrated Logistics (MILS), the

pallet positions for chilled products. This

integrated logistics arm of MISC Bhd

facility is designed to meet the international

today announces that their storage and

cold chain standard where product quality

warehousing facilities located at the MISC

and safety during storage is assured.

Logistics Hub (MLH) Free Commercial

With this world class storage facility

Zone (FCZ) in Pulau Indah, Port Klang

within FCZ, coupled with MISCʼs Halal

is certified Halal compliance by Halal

Express Service shipping route, Halal

Industry Development Corporation (HDC).

certified products from various sources

The certification is awarded based on the

can be consolidated and distributed to

merits of Hygiene and Shariah compliant

Halal markets in the world, making the

of both dry and cold storage ambient.

MISC Group one of the few companies

The dry warehouse consists of 250,000 sq ft of size which can handle 23,000 pallets in capacity. Its functions are centralised

truly offering customers the entire value chain in Halal logistics. Potential customers and interested

storage for regional distribution, packaging

parties can find out more about

and labelling, transshipment centre and

MISC Integrated Logistics services

a sterilisation/decontamination facilities

at http://www.misclogistics.com.

which includes two Ethylene Oxide (EtO) chambers which are compliant to all major market requirements*. The cold storage facility accommodates

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*(ISO 9001: 2000 Tuv Product Services GmBH; QSR

multiple temperature ranging from +18 ̊C

Part 820 USFPA; EN ISO 13488:2003 Tuv Product

to -25 ̊C. The cold room is equipped with

Services GmBH; EN 550:1994, Tuv Product Services

mobile racking solution with capacity of

GmBH; AQIS Australia Quarantine and Inspection

8,500 pallet positions for frozen and 1,200

Services; JGMP Japanese Good Manufacturing Practice)

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THE 4TH WORLD HALAL FORUM 2009

MEDIA PARTNERS

GO COMMUNICATIONS PR and Communications Partner At GO Communications we try to run faster than Usain Bolt (the fastest man on earth), paint a picture as beautifully as Picasso, write a story as articulately as Shakespeare, and have the passion of Mother Theresa. GO Communications is ʻImagination at Workʼ. Along the way, weʼve won a few awards from New York to London to Kuala Lumpur. The GO Comm team is made up of the best and brightest talent in the country. Our way of life is to think like a champion. Because champions donʼt win silver medals they lose the gold medal. Clients need results. GO Communicationsʼ reputation depends on delivering them, every day, every time.

ASIA FOOD JOURNAL The food and beverage industry in the Asia Pacific is poised for more growth and opportunities this year. Emerging markets such as China, Thailand, India and Vietnam are now the focus of decision makers worldwide. Industry players are in better contact with their regional counterparts, while providing improved machinery, robust ingredients and proven manufacturing solutions to these growing markets. Whether you are active in these markets, or deciding if it would be worth your while, Asia Food Journal provides you with the knowledge and know-how to take the next step forward. For more information, contact Adeline Ann at +65 6780 4539 or Adeline.ann@rbi-asia.com

DINAR STANDARD Dinar Standard (www.dinarstandard.com) is an online publication for businesses in the Muslim world providing actionable insights and resources for them to compete regionally and globally. Its trademark report, DS100, in the Top 100 Businesses of the Muslim World, has become a key competitiveness benchmark. The publication also provides authoritative analysis, expert views, success stories and rankings/lists on topics about business innovation, leadership/management,finance, marketing/PR, technology and the Muslim Lifestyle Market. Readers can subscribe to its free newsletter to keep in touch with the latest updates.

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THE URUGUAYAN BEEF INDUSTRY H.E Pablo Sader Ambassador of Uruguay to Malaysia OVERVIEW Bordering Argentina and Brazil, the Atlantic Ocean and the river Plate, Uruguay is a green, gently undulating country that stretches from parallels 30 to 35 latitude south. It has a population of 3.3 million; around half of them live in Montevideo, its capital city. The country has a very stable political and social systems, deeply rooted democratic traditions and high social indicators. After an unprecedented financial regional crisis in 2002, Uruguay has recovered growing at “Asian” rates (11.9% in 2004, 6.6% in 2005, 7% in 2006 and 7,5% in 2007).Its fertile plains are covered with excellent pastures that are grazed by about 12 million heads of cattle and as many sheep, producing arguably the best beef in the world. Needless to say, Uruguayans are meat eaters, having one of the highest per capita consumption of animal proteins. Cattle-growing has been a key feature all along our history; it was instrumental to the settlement by the Spanish and Portuguese. Interestingly, the first European settlers were not human but cattle and horses introduced by the then Governor of Asuncion who, in the early seventeenth century saw the potential in the territory’s vast grasslands. Therefore, we are talking of a three centuries old tradition of cattle industry and beef exporting. URUGUAYAN BEEF In 2008, according to the first quarter figures Uruguay is poised to go past its record of 500,000 tons posted in 2006.Beef is the country’s main export product, accounting for about 19% of the total exports. Uruguay exports to 80 of the most sophisticated and demanding markets in the world, the United, States, Russia, the European Union, Canada, Mexico and Brazil topping the list. KEYS TO SUCCES Uruguay has succeeded in earning the trust of the markets based in safe, natural and sustainable production systems. • Green grass and pure water. From nature to consumer, that is our motto. The country rates 6th in the World Environment Ranking, its hydrographic system is considered the second largest clean water supply in the world. • Excellent sanitary record: Uruguay is free form Foot and Mouth

disease with vaccination, and is also one of the 4 countries recognized as totally free of BSE. The use of growth hormones and animal proteins in feed is prohibited by law. Antibiotics in feed are also banned. • Intensive and responsible use of high technology. Natural beef does not mean technology-free beef. On the contrary, Uruguay uses high tech, particularly with its ground-breaking, highly developed and effective cattle identification tracking system from ranch to harvest that gives the consumer every guarantee. • Black label. Quality is a top priority. Uruguayan natural extralean beef combines a high standard of nutritional value with a distinctive flavor. Uruguayan companies have developed special certified products, including Uruguayan Natural meat, Uruguayan Hereford beef, Uruguayan Angus Beef and Uruguayan Organic Beef, which are guaranteed by prestigious international `certifying firms. • A healthy product. Uruguayan beef is recommended in a healthy diet because of low levels of fat . BEEF EXPORTS TO MALAYSIA From 2004 onwards the export curve of our exports to Malaysia is ascending. Uruguay is the second largest supplier of frozen beef to Malaysia, reaching 3.8 thousand tons and about USD 8 million in 2007. HALAL INDUSTRY Uruguay has been exporting Halal certified beef and mutton for many a decade to many Islamic countries or countries with a sizable Muslim population. The certifying entity is the Islamic Council of Uruguay. Its protocols have been approved by Malaysia in 2003. Uruguay considers that Malaysia, with internationally recognized Halal standard has a considerable importance as a Halal hub. That is why during the state visit of President Tabaré Vazquez in November 2007, it was agreed that INAC (National Meat Board of Uruguay, a 41 years old organization that includes government, farmers and packers with the endeavor to formulate and implement a national meat policy) will sponsor the 2008 World Halal Forum, providing all the beef that will be consumed during the event.


THE 4TH WORLD HALAL FORUM 2009

MEDIA PARTNERS

HALAL FOCUS.COM HalalFocus.com is a news resource for the global Halal industry providing news updates, commentary and analysis on the developments within the Halal market. HalalFocus.com is a free service provided by Imarat Consultants, specialists in Halal market intelligence. HalalFocus.com is run by Imarat Consultants, a specialist consulting company that focuses solely on the Halal markets.

THE INVESTORS MAGAZINE The Investors Group boasts the leading business magazine in the GCC area - The Investors Magazine - which is based in Kuwait. The publication, founded in 1999, is bilingual and published monthly. It is touted as the key medium with which to target readers in the corporate sector in Kuwait. The Group also houses an Events division that organises banking, investment, real estate and various corporate exhibitions and seminars.

ISLAMIC FINANCE INFORMATION SERVICE IFIS is the first subscription based electronic information service focusing on the Islamic financial industry. IFIS covers Global Developments in the Sukuk market, Islamic Funds, Conferences, Projects, Industry reports and much more. IFIS is supported by HSBC and CIMB Islamic. Log on to www.securities.com/ifis/ to register.

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THE 4TH WORLD HALAL FORUM 2009

MEDIA PARTNERS

ISLAMIC FINANCE NEWS Islamic Finance News is the industryʼs leading capital markets-focused e-newsletter, bringing you unrivalled editorial coverage of the global Islamic financing market. It provides insightful and intelligent editorial coverage from around the world, helping you keep ahead. Industry professionals and leading academics contribute via nonbiased, educational and up-to-date country and sector reports, giving you firsthand knowledge and understanding of the Islamic finance markets and instruments from an expertsʼ point of view. For a trial subscription, please contact Geraldine Chan at +603 2143 8100 or email geraldine.chan@redmoneygroup.com

KARANGKRAF Kumpulan Karangkraf Sdn. Bhd. (KKSB) is a publishing company which actively cultivates reading interest among Malaysians for the past 30 years. Karangkraf adds color to the nationsʼ publication and printing industry. Today, Kumpulan Karangkraf is Malaysiaʼs largest national language magazine publisher with 29 titles under its belt. Apart from the business aspects of publishing sector, Kumpulan Karangkraf also touches the hearts of people from all ages throughout Malaysia via social activities and events. “WE LEAD, YOU READ”

OIC TODAY MAGAZINE OIC Today Magazine is an economic magazine created to serve the Muslim business community at large, especially for Muslim nations or members of the Organisation of the Islamic Conference (OIC). It was launched by Malaysiaʼs Former Prime Minister, Tun Abdullah Ahmad Badawi. The OIC Today magazine contains the latest information on trade activities in OIC member countries and is also a vital platform to disseminate information that will help the Muslim business community to trade and promote their products. Officially, it is published by Ramcel Media in collaboration with Malaysia OIC Trade Chamber based in Kuala Lumpur, Malaysia. OIC Today acts as the gateway to Islamic economies and OIC nations.

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MEDIA PARTNERS

PROCESSED FOOD INDUSTRY Processed Food Industry (PFI) is a monthly trade magazine which has succeeded in establishing itself as a spokesperson for the processed food industry. It is now in its eleventh year of publication. Boasting a readership of over 50,000 people, the magazine provides its readers with a rich cuisine of authentic articles, features and comprehensive industry and product news. Some two-thirds of its readers include heads of companies and senior management personnel. PFI is an excellent medium in which companies involved in the food industry can communicate their messages across South Asian countries.

Sinar Harian As Malaysiaʼs one and only local and neutral newspaper in the peninsular, Sinar Harian is set to perpetuate positive changes throughout Malaysiaʼs news scene. Created to cater the needs of all the local states, Sinar Harian goes straight to the grassroots. This newspaper believes that the people and the challenges they face in their daily lives are news worthy. Nothing is either too big or too small to cover. It aims to serve as the voice and mediator for the Malaysian people. This is truly reflected in our newspaper content that focuses more on smaller local news that is deemed unworthy to be printed by other newspapers. YOUR COMMUNITY VOICE......OUR NEWS

SME Magazine “MALAYSIAʼS BEST SELLING MAGAZINE FOR SMES!” SME and Entrepreneurship Malaysia is the first and only publication dedicated to Small and Medium Enterprises (SMEs) and the fastest growing business magazine in Malaysia since its inception in March 2007. SME Magazine reaches directly to the decision makers of SME companies and speaks to the owners and entrepreneurs, people at the driving seats of their respective businesses! SME provides a monthly dose of powerful ʻhow-toʼ articles plus insightful interviews and coverage for business owners. SME effectively leverages on their print presence with constant attendances in key SME events and road shows. www.smemagazine.com.my

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THE 4TH WORLD HALAL FORUM 2009

KasehDia Sdn Bhd

KasehDia Sdn Bhd, established in 1999, is a boutique firm specialising in creative developmental frameworks aimed at the betterment of society. The companyʼs business portfolio includes content development, integrated marketing solutions, publishing, production, research, training and events. KasehDia offers a range of products and services to meet the demands of what is now considered a very demanding market. Most notable for its Halal mission, the company has systematically gathered data and intelligence on the global Halal market covering thousands of Halal restaurants, certification agencies, government and industry sectors since 2002. KasehDia created the annual World Halal Forum (WHF) in 2006 – the first Halalrelated forum in the world to focus on the business aspect of Halal. The World Halal Forum is earmarked as the official Halal platform for the Malaysian Government. One of the resolutions of the World Halal Forum in 2006, entrusted KasehDia to establish a not-for-profit organisation to protect and develop the global Halal industry, giving birth to the International Halal Integrity (IHI) Alliance. The IHI Alliance is the firstof its kind organisation whose members are made up of Halal manufacturers and service providers worldwide. “We do not take Halal for granted in Malaysia compared to the rest of the world and that is why we have thought leadership in this area,” said Jumaatun Azmi, KasehDia Founder and Managing Director. With a proven track record of organising world class events, KasehDia also created and managed international events such as the WHF Industry Dialogues in eight countries in 2007 including South Africa, China,

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Australia, Bosnia, Thailand, and Brunei, among, others and in the Netherlands in 2008. Indeed, the WHF platform has expanded its span into the CEO Roundtable series where key industry leaders gather to come up with solutions on specific issues. For the public, KasehDia created the International Halal Food Guide Series in 2003. The series include guides on the Halal restaurants in Kuala Lumpur, Singapore, Australia, Dubai, Canada, New Zealand, and London. The series won the prestigious Madrid-based Gourmand Awards for ʻBest Guidebook in the World 2004ʼ. For the industry and trade community, KasehDia publishes a trade magazine titled The Halal Journal since 2004. The bi-monthly publication covers topics related to the Halal and Muslim markets worldwide including manufacturing, trade, regulations and finance. Distributed in over 57 countries, The Halal Journal was appointed the official media to international bodies such as Indonesia-MalaysiaThailand Growth Triangle (IMT-GT) on Halal Food, and most Halal trade shows throughout the world. Affiliation with The Halal Journal, World Halal Forum or KasehDia is currently regarded as key endorsement for the Halal trade shows. KasehDia has also produced two seasons (13 episodes each) of Halal Journal TV which covers the business and lifestyle of Halal, and documentaries entitled Conversations with Muslims in Bangkok, and Global Halal Market.

To affect popular culture, KasehDia ventured into the film industry with the production of its first revolutionary Malaysian feature film, HAQ, carrying positive Islamic messages embedded through creative, compelling story telling and screenplay. KasehDiaʼs research and consulting unit provides advisory services to organisations, industries and governments who require a practicable insight into Halal. KasehDia was commissioned to draft the Halal Chapter of Malaysiaʼs 3rd Industrial Master Plan by the Ministry of International Trade and Industry in 2006 and developed the pre-announcement initial framework of the Halal Industry Development Corporation for the Prime Ministerʼs Office. KasehDia presently has the most complete and up-to-date data and intelligence on the growing Halal markets worldwide. KasehDiaʼs strategy of service excellence has led to the establishment of a Training Unit with an amalgamation of training and training on needs-based assessment. The approach allows KasehDia to work closely with clients to ascertain training objectives and convert them into tangible educational returns. “KasehDia is currently in the thick of things in the Halal sector and we feel very fortunate to be able to contribute to the global developments. We will continue working with all parties who have a stake in this industry,” said Jumaatun.

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www.kasehdia.com

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I D E A S

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KASEHDIA SDN BHD 3 1 - 2 , P L A Z A C R Y S TA LV I L L E , J L N . 2 2 A / 7 0 A , D E S A S R I H A R TA M A S , 5 0 4 8 0 K U A L A L U M P U R , M A L AY S I A T +6 03 6203 1025 F +6 03 6203 4072 E INFO@KASEHDIA.COM

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The MAGAZINE FOR THE GLOBAL HALAL MARKET

INTERNATIONAL HALAL NEWS + INSIGHTFUL EDITORIAL + RESEARCH + PRODUCTS + SERVICES + LIFESTYLE

• searchable online global Halal news archive • online subscription • membership •

WWW.HALALJOURNAL.COM email us at info@halaljournal.com

The Halal Journal TM is created and published by

KASEHDIA SDN BHD 31-2 PLAZA CRYSTALVILLE, JALAN 22A/70A, DESA SRI HARTAMAS, 50480 KUALA LUMPUR, MALAYSIA t +6 03 6203 1025 f +6 03 6203 4072 e info@kasehdia.com www.kasehdia.com

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W W W. W O R L D H A L A L F O R U M . O R G

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World Halal Forum 2009 - Executive Review  

Achieving Global Halal Integrity

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