World Halal Forum 2008 - Executive Review by KasehDia Sdn Bhd

THE

PREMIER

GLOBAL

HALAL

INDUSTRY

EVENT

THE

EXECUTIVE REVIEW 2008

KUALA LUMPUR, 12-13

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MALAYSIA 2008

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T H E

P R E M I E R

G L O B A L

World Halal

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H A L A L

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EXECUTIVE REVIEW

Contents 04 07 09 12 18 22 26 28 32 34 36 40 41 42 44 46 48 50 51 52 54 55 56 57 58 59 60 61 62 63 64 66 67 68 69 70 71 73 74 77 80 83 87 90

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M E S S AG E BY P R I M E M I N I S T E R O F M A L AY S I A , D ato ` S e r i Ab dull ah B ad aw i b i n Haji A hm ad B ad aw i M E S S AG E BY C H A I R M A N O F T H E W O R L D H A L A L F O RU M , H i s E xcel l e n c y Sheik h S aleh Ab dull ah K am el T H E W O R L D H A L A L F O RU M C H A RT E R

FEATU RES

Th e p ath to w ard s Hal al Indu st r y Inte g rat io n C IM B Isl a m i c I nte r n ati o n a l Hal al Inte g r it y A lli ance Ha l a l In d u s tr y D e velo p m ent C o r p o r at io n L e m b a g a Tab ung Haji N o r thp o r t M a l ay s i a n In d u st r i al D e velo p m ent Autho r it y N e s tl e S el a n g o r St ate P r i m a Ag r i - Pro duc t s M I S C i nte g r ate d lo g i st ic s D a rab i f C h e m i c a l C o mp any o f M al ay si a Pe rb a d a n a n Ke m aju an Ne ger i Pahang K FC Ho l d i n g s Ur u g u ay Pe mp e n a – M a l ay si an K i tchen

S PEA KERS

D ato ` Ja m i l Bi d i n B a d l i s y a h Ab d ul Ghani Ta n Sr i D ato ` Muham m ad A li b i n Ha shim Haja h N o r m a h Sur i a Hay at i b t . (D r) Haji Aw ang Mo ham m ad Jam il A l-Suf r i P ro f . D r. Mu h a mm ad Ha shim K am ali D R . Haja Si tti e Shay m a Z enai d a P. Hadji R ao f -L ai d an Ir f a n Su n g k a r D r. Jo ch e n P. Z o ller S au d R a sh e d Ab d all ah A l a sker D ato ` N o rh a r u d din b i n No rdin Ro b e r t M a d g e

PA NELIS T S

Im a m Fe i s a l Ab dul R auf N o rd i n Ab d u l l ah D ato ` Ab d u l R ahm an M am at D atu Z a l d y U. A mp atu an D ato Affi f u d d i n B i n Ab dul k adi r D a raw ati Hu s s ein C e d o m i r N e s trov ic H i ro f u m i O k i D a rh i m D a l i Ha shim

THE FORUM

Wo rl d Ha l a l For um 2008 Pro g am m e Ke y n o te Ad d re ss b y Pr im e M ini ster o f M al ay si a , D ato ` S e r i Ab dull ah Haji A hm ad B ad aw i Ke y n o te Ad d re ss b y C hai r m an o f the World Hal al For um, H i s E xcel l e n c y Shei k h S aleh Ab dull ah K am el Wo rl d Ha l a l For um Event R e v ie w Pi c to r i a l Re v i e w Me d i a Pa r tn e rs K a s eh D i a – Th e Org ani ser

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PILLAR OF UMMAH’S ECONOMIC SUCCESS; EXCELLENCE IN HAJJ MANAGEMENT AD TH dps.indd 4

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From T h e P r i m e M i n i s t er of M a l ay si a D AT O ’ S E R I A B D U L L A H A H M A D B A D A W I

It has long been a stated goal of the Malaysian government to establish Malaysia as a hub for the promotion, distribution and production of Halal products and services. In addition, it is a matter that is close to my heart. In the same way that Malaysia has spearheaded the formation of Islamic Financial Services Board for the creation of standards for the Islamic Finance Industry worldwide, the World Halal Forum in Malaysia can be the premier platform for the meeting of minds of the Halal industries worldwide. The world Halal Forum will be the focal point for international industry leaders and related organisations to converge and discuss Halal trade and business matters. This will encourage a new level of international collaboration by establishing an effective business arena among the key players and decision makers of the Halal industry worldwide. This event will also be an important step in Malaysia’s continued efforts to develop intra-OIC trade and economic development in these countries. To achieve this, the development and acceptance of standards in the Halal industry is essential. While Malaysia has developed Halal Standards, it is up to the industry to adopt and implement them for the continued good of the industry. All parties should take advantage of this platform and make inroads in networking and making profitable working collaborations amongst the world’s industry leaders. I also encourage all those concerned to lend their support to this event which is of great importance to our nation and Ummah. Congratulations to KasehDia Sdn Bhd for their sterling efforts in organising this event. I look forward to delivering the Keynote address and to meeting all those attending the Forum.

ABDULLAH AHMAD BADAWI Prime Minister of Malaysia

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MARKET POTENTIAL & EXPORT STRATEGY OF HALAL FOOD PRODUCTS FOR THE GLOBAL MARKET WHY YOU SHOULD ATTEND

WHO SHOULD ATTEND Companies who have gained approval to export to the MiddleEast Companies/Parties interested to penetrate the Middle East market Academicians / Researchers / Industry Associations / Consultants

This workshop will be discussing 5 major issues concerning Food & Exporters. These include: Market Characteristics & Demand Potential Consumer Taste, Preference & Perception on Halal Marketing Systems & Distribution Channels Import Regulations & Procedures in the Middle East Tariﬀ & Non- Tariﬀ Barriers

MODULES MODULE 1 MODULE 2

MODULE 3

MODULE 4

MODULE 5

The Blue Ocean: Overview of Global, Regional & Middle Eastern Halal food markets: Characteristics; Impact of trade liberalization and the changing consumer’s demand, taste & preference. Aligning company strategy with export market penetration process; How to choose the most profitable markets and the importance of “Market Intelligence”; Major factors to be considered when exporting; and market segmentation in the Middle East. Understanding market characteristics in each country: Retail markets vis-à-vis foodservice/ institutional buyers, and its impact on the export penetration strategies; Market positioning and branding strategies; Product differentiation & niche products. Market access; Tariff and Non-Tariff Barriers; Import regulations & procedures; Conforming to Halal standards and quality, safety and other requirements; Issues of GMO, vegetable-fed animals and various Halal-related issues affecting trade and marketing of Halal products. Case Study and interactive discussions (UAE, Saudi Arabia, Denmark, Brazil, Malaysia & Thailand).

THE HALAL JOURNAL WORKSHOP PACKAGE: RM 980/ USD 300 Full Programme + Malaysia Foodservice Sector Report 2008 + 12 Month Halal Journal Subscription. (Worth RM 2,095/ USD 670 )

REGISTRATION FORM Company Name Name Designation Address City Website Phone

Postcode

Country

Fax

PAYMENT OPTIONS: I hereby enclose a Malaysian Cheque or USD/ RM Bank Draft for ______________________ made payable to KASEHDIA SDN BHD. I have transferred the sum of USD/ RM ____________________ to KASEHDIA SDN BHD account at HSBC BANK MALAYSIA, LEVEL 2, BANGUNAN HSBC, NO.2 LEBUH AMPANG, 56100 KUALA LUMPUR, MALAYSIA. Tel: +603-2050 7878. Account Number: 001-219153-021, Swift Code: HBMBMYKL. Copy of payment/transfer slip attached.

Signature

Date

Please fill in and fax to The Halal Journal Workshop Secretariat 31-2 Plaza Crystalville, Jalan 22a/70a, Desa Sri Hartamas, 50480 Kuala Lumpur MALAYSIA T: +603 6203 1025 F: +603 6203 4072 E: workshop@halaljournal.com For more info on the development of Global Halal Market log on to WWW.HALALJOURNAL.COM WWW.KASEHDIA.COM

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the Chairm an of The World Hal al Forum D ATO ’ S E R I S H E I K H S A L E H A B D U L L A H K A M E L

The new Chairman of the World Halal Forum is Dato` Seri Sheikh Saleh Abdullah Kamel. Sheikh Saleh takes over the post from Khairy Jamaluddin, who completed the two-year term as the Chairman of WHF (2006-2007). Sheikh Saleh is currently the President of the Islamic Chamber of Commerce and Industry (“ICCI”), an OIC organ representing business chambers from the 57 member countries and is also chairman of the General Council for Islamic Banks. Born in 1941 in Saudi Arabia, Sheikh Saleh is both a highly successful businessman and a passionate activist in promoting an Islamic economy. He is the founder and chairman of Dallah Al Baraka Group, a conglomerate with interests in banking, media, agriculture and services spanning more than 32 countries. Sheikh Saleh recently outlined the 10 year work plan of the ICCI,whose objectives focus on: ethical trade transactions, deepening solidarity between Islamic states and increasing the volume of trade. His aspirations and vision for the Islamic states that are willing to commit themselves to this bright future would be to set up “a unique governing body that governs and regulates the quality and handling of food products”. Such a body would operate under the auspices of the Organization of Islamic Conference (OIC). Sheikh Saleh volunteered the services of ICCI for this noble yet essential cause and in this regard, obtained the mandate from the OIC at the Islamic Summit Conference in Dakar, Senegal on 13th to 14th March 2008. To facilitate the above Sheikh Saleh outlined the following steps: 1. Developing best practices and promoting them. 2. Creating international standards amongst Muslim states in reference to Halal standards. 3. Increasing availability of Halal products in both Muslim and non-Muslim countries 4. Work in tandem with governments to develop the Halal industry globally. The World Halal Forum Secretariat believes that the new World Halal Forum chairman will take the event and its programmes to even higher levels and on a global scale. This ambition is beﬁtting given this year’s theme of “Sustainable Development through Investment & Integration”. The Secretariat thanks its outgoing chairman Khairy Jamaluddin for his pivotal role in creating the awareness and appreciation of halal through the World Halal Forum. His leadership, based on clear directions and strong principles has made the World Halal Forum a force to be reckoned with globally in two short years.

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The W or l d H a l a l F or um C h a rt e r The Halal Market is emerging as a global force. Halal transcends traditional industry-sector boundaries and definitions, and is fast emerging as a new market paradigm with its own unique set of issues, challenges and opportunities. The World Halal Forum has been established to achieve the following:

TO PROVIDE A FOCAL POINT FOR THE GLOBAL HALAL INDUSTRY

TO GATHER HALAL INDUSTRY EXPERTS, LEADERS AND SPECIALISTS TO SHARE THEIR VIEWS, KNOWLEDGE AND EXPERTISE

TO BE AN ARENA FOR DISCUSSION, NETWORKING AND COLLABORATION TO STIMULATE THE GROWTH AND DEVELOPMENT OF THE HALAL MARKET

TO FACILITATE THE RESOLUTION OF PROBLEMS AND ISSUES OF CONCERN WITHIN THE HALAL INDUSTRY

TO COORDINATE AND ASSIST SUBJECT-SPECIFIC INDUSTRY GROUPS AND TECHNICAL COMMITTEES TO SUPPORT EXCELLENCE, INNOVATION AND IMPROVEMENT IN THE HALAL MARKET TO DEVELOP AND PROMOTE THE CONCEPT OF HALAL TO REALISE ITS FULL POTENTIAL AS A GLOBALLY RECOGNISED SYMBOL OF QUALITY AND SAFETY

TO ASSIST AND SUPPORT THE DEVELOPMENT OF WORLD-CLASS HALAL INDUSTRY STANDARDS COVERING THE ENTIRE VALUE CHAIN

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I n t r o d u c t i o n

The Path Towards Halal industry Integration

The Halal market since the last World halal Forum (WHF) has seen a flurry of activity and various initiatives proposed to address the various issues highlighted. The vast array of information on the Halal industry available through various media channels, conferences, workshops, seminars and trade expos staged not only in Malaysia but throughout the world have culminated in vast and many faceted movements, to provide a universal doctrine addressing the huge potential market. So much so that there is currently an abundance of statements and MOU’s proposed by the major Islamic Organizations and other halal-related bodies. Upon the conclusion of WHF 2007, we have seen Islamic funds, a number of proposals to standardize Halal doctrines, and abundant halal showcases. The halal bandwagon in this short time has become a caravan of ideologies and aspirations that stretch beyond Islamic borders. The World Halal Forum was a pioneer in actually defining Halal as an industry and made the first estimate at quantifying the size of the global industry. Since then, the estimated market size figure used in publications has fluctuated from one to another but the magic “USD580 billion” coined by WHF is the one most often quoted. When coupled with the Islamic Finance market of over USD 500 billion, the total size of the Halal goods and services industry thus far breaches the significant trillion dollar threshold. It is no wonder then that there are no shortages of players trying to penetrate the market. The main issues highlighted previously by the forum being: A. INTEGRITY B. CAPACITY C. FINANCE AND D. COMMUNICATION Raising the awareness of the above issues has spawned a number of coordinated and yet to be ratified constitutional proposals. These include requests from noble and reputable bodies such as the Islamic Chamber of Commerce and Industry (ICCI) as well as loosely integrated alliances. The integral part of the Halal market is still the concrete aspect of integrity. This revolves around the beauty of our sacred religion, which entrusts man with the secrets of healthy and moral living. It is a fundamental aspect of Islamic lifestyles to maintain and improve our macro-environment on a moral basis. The core beliefs of all Muslims revolve around the two key words of Halal and Haram. This cannot be forgotten or ignored. In view of this, the necessity of a Halal doctrine to originate and be championed by the collective effort of Islamic nations is imperative, as it should be the ultimate authority dictating and allowing the emergence of non-Islamic players into the market. The current situation is in fact the reverse whereby Halal standards and certification activity is primarily led by nonMuslim countries.

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However with the birth of a global economy, it is virtually impossible to hinder the growth of purely capitalistic motivated institutions meandering themselves to consolidate control of both demand and supply of the halal market. Hence, the birth of another vital perspective of the global Halal movement: Education. Education moves beyond the basic concepts of communication and mass awareness. It builds substance behind the motivation. In terms of the Islamic context, it is a holistic approach in entering the Halal market. A platform for every endeavour within the Halal market should be at its core enlightened to the root understanding of the Halal concept. It is the responsibility of the centralized Islamic authority governing the halal doctrine to make sure that it provides not only a prescriptive mandate to the hopeful applicant but a solid background which allows them to rationalise, understand and most important of all empathise with the guiding principles. This brings to bear the same old story of Halal certification. Who can issue it? How do they qualify? Will there be too much governing authority vested in a singular body, therefore leading to a myriad of future disagreements? Among the many initiatives within the certification issue, none have stood out as much as the initiative to be undertaken by ICCI. The ICCI is an affiliated institution of the Organization of Islamic Countries (OIC) which represents the private sector of the 57 member nations. At the recently concluded OIC Islamic Summit in Dakar, Senegal the mandate to spearhead the Global Halal agenda under the auspices of the OIC was clearly given to ICCI. . The clarity and simplicity of the vision put forth by His Excellency Sheikh Saleh Kamel, President of ICCI is exemplary. His tireless and altruistic approach to ironing out the major obstacles in setting up a Global Halal Authority should be taken into serious consideration by all the OIC member states. The methodology presented will facilitate and empower Islamic nations to not only be the major hubs and providers of Halal products, but increase their economic output based on their production capabilities. As the major consumers of Halal products and services, the Muslim world will have spoken with one voice and producers from non-Muslim countries would have no choice but to comply. A standardised approach to the Halal concept will provide a basis for research and development within the outlined context, paving the way for innovation and future product generation; enabling an excellent base for a knowledge economy to thrive. Most Islamic states are bordering between the first, second and third wave economies (agrarian, industrial and knowledge) and the opportunities it presents for growth will be an eventual stepping stone to move on to the next wave. For all these outlined points and directives there is a need to step up to these idealistic commitments. As Sheikh Saleh famously outlined in his proposal for the ICCI to be given the mandate to harmonise international halal standards - a simple approach is necessary â&#x20AC;&#x201C; therefore it is pivotal to begin with a commitment and work out the finer details from there.

Education moves beyond the basic concepts of communication and mass awareness. It builds substance behind the motivation. In terms of the Islamic context, it is a holistic approach in entering the Halal market. A platform for every endeavour within the Halal market should be at its core enlightened to the root understanding of the Halal concept.

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During the height of Islamic civilization the Muslim empire was a vast and chaotic group of varying authorities, beliefs and as always civil unrest. Yet amongst all this intrigue, the empire prospered grew and was looked up to. The Islamic love of knowledge helped to bring about the Renaissance, Reformation and the eventual scientific revolution in Europe.

There are a myriad of other considerations that have to be carefully realized and implemented. These include public perception, environmental issues and proper ethical practices. Islamic banking as powerful as it has become, is being questioned on its ethical practices, and methodology. This is mostly due, a lack of proper knowledge and at times transparency that is not readily available. Islamic banking and investments have grown incredibly over the past few years, and there is a need for them to diversify their investments into other areas. Naturally the big wave in the global market has the word “Halal” attached to it, and it’s very important for these financial institutions to not only morally support these industries but provide the financial means for expansion. In Malaysia, these fundamental perspectives have been highlighted, by all the major governing Halal authorities as well as the local government. Halal parks, trade incentives, financial aid, and the setting up of the Halal Industry Development Corporation (HDC) are amongst the various initiatives in Malaysia’s drive to become the world’s global Halal hub. As quoted by the honourable Prime Minister of Malaysia, Y.A.B. Dato’ Seri Abdullah Ahmad Badawi “Malaysia’s commitment to support and nurture the halal market, on both the local and domestic fronts, is a clearly stated policy of our government. For these reasons Malaysia takes its role as the host of the World Halal Forum very seriously”. Taking the Malaysian initiative as a worldwide example of the marriage of concept and application, it is not difficult to envision the future of the Halal market. By facilitating the growth of both demand and capacity, the nurturing process of consolidating an international presence and authority is so very close to realization. This year’s theme of the World Halal Forum “Sustained Development Through Investment and Integration” is a culmination of all the above discussed issues. Resolutions, applications and the summation of concepts will finally come to equate to an agreement that will outline the transition from an ideological concept to a foundation of principles and methodologies. A guiding light to outline the many initiatives and aspirations that will eventually come to guide the lives of almost 2 billion Muslims will be illuminated. During the height of Islamic civilization the Muslim empire was a vast and chaotic group of varying authorities, beliefs and as always civil unrest. Yet amongst all this intrigue, the empire prospered grew and was looked up to. The Islamic love of knowledge helped to bring about the Renaissance, Reformation and the eventual scientific revolution in Europe. The single most powerful aspect of the empire was their unification in faith, and the great gift of the Almighty’s words bestowed upon them by the Prophet Mohammed S.A.W. This humility and love inspired a sense of unification between all the factions within the empire which was the core aspect of its greatness. The internalisation and realisation of the Halal agenda has the ability to give rise and harmonise the Islamic world, to not only reach out to one another, but to extend the benevolent hand of Islam to enrich and be enriched by others.

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CIMB ISLAMIC : ON THE WORLD HALAL PLATFORM

IMB Islamic Bank Berhad is the global Islamic banking and finance franchise of CIMB Group, a leading universal banking group in South East Asia. CIMB Islamic started in 2002 as an Islamic investment banking boutique of CIMB. Following the merger of Bumiputra Commerce Bank Group and CIMB in 2006, CIMB Islamic was transformed into an Islamic universal bank and CIMB Islamic Bank Berhad was established. Offering consumer banking, investment banking, asset management, takaful, private banking and wealth management services, CIMB Islamic is able to provide expertise and insight into all aspects of Islamic finance. CIMB Islamic’s vision is “To Be The Most Valued Global Islamic Bank”. Always looking ahead to create value, CIMB aims to market contemporary and innovative Islamic financial products; promote and undertake business activities based on Islamic principles to achieve optimum profits for the client and the bank; research, develop, verify and promote innovative Islamic financial products; develop Islamic banking and finance for the benefit of the bank, nation and people; and provide the best quality in universal banking services. To ensure strict compliance with Shariah principles and to undertake Islamic banking and finance businesses in a systematic and regulated fashion, CIMB Islamic has its in-house Shariah panel, led by the world renowned Islamic scholars. Externally, CIMB Islamic offers Shariah advisory services to Halal industry players, advising businesses on how to operate in a more ‘wholesome manner’ to attain a higher Halal business stature.

As the country with the most developed infrastructure for Islamic finance, Malaysia is strategically placed to take full advantage of the surging world-wide interest in the concept of a Halal economy. To this end, CIMB Islamic views Malaysia’s vision to be an international Halal hub with optimism. CIMB Group – through the use of effective synergies between its different entities and their wide-ranging Shariah-compliant solutions – supports and finances Halal businesses in its drive to propel Islamic industry to greater heights. A case in point is CIMB Private Equity and Venture Capital’s recent investment in Vital Remarks Sdn Bhd, the leading local manufacturer and supplier of frozen Halal meat-based delicatessen, as well as its RM12 million stake in Norwegian company TraceTracker Innovation ASA, a company providing food traceability solutions to global Halal producers and exporters.

Expectations of Halal as one of the highest growth sectors in the food industry globally makes such investments strategic, not only in complementing Malaysia’s aim to be the world’s leading Halal hub, but also in enabling CIMB Islamic to position itself as the premier financier to these investee companies and Halal industry. “As it is, very few banks are supporting the Halal industry and not many can provide a full spectrum of Shariah-compliant financing solutions at every level of entry to the Halal market,” Chief Executive Officer of CIMB Islamic Badlisyah Abdul Ghani says. Indeed, being at the forefront of the international Islamic banking arena, now is the right time for the bank to bring the Islamic financial market into the fold of the wider Halal economy.

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“...very few banks are supporting the Halal industry and not many can provide a full spectrum of Shariah-compliant financing solutions at every level of entry to the Halal market.”

Malaysia is recognised world-wide as the centre of Islamic capital markets, and in terms of Islamic investment banking, CIMB Islamic stands out as a leading player in the issuance of Shariahcompliant capital market instruments with market share of over 50% for local Sukuk issues and 21% for global Sukuk issues. Globally, its presence stretches from South East Asia to the Middle East and beyond. Dedicated full-service Islamic investment banking servicing teams are strategically located in Bahrain and Brunei. In addition, services are accessible from Hong Kong, Indonesia, Singapore and the United Kingdom. Since its inception, CIMB Islamic has been recognised as a pioneer in the Islamic financial markets. Its philosophy of challenging conventions, supported by its unrivalled Shariahcompliant advisory and capital markets experience, has culminated in several firsts for the field of Islamic banking, including the world’s first Shariahcompliant exchangeable bond and the co-arrangement of the largest sovereign sukuk issue in the world to date. On the consumer banking side, CIMB Islamic’s award-winning retail presence in Malaysia is available at 364 CIMB Bank branches nationwide through a parallel banking model. CIMB Islamic was the first bank in Malaysia and the world to offer the Fixed Return Investment Account-i (“FRIA”), a Shariah-compliant deposit product that gives depositors cash upfront without waitinvg until maturity. Other innovative Islamic products are Xpress Cash Financing-i, a Shariahcompliant alternative to CIMB Bank’s Xpress Cash that offers customers flexible personal financing for their financial needs with no processing fees and no security deposits.

The idea is to offer Shariahcompliant retail banking products and services that either match or provide better returns or features than those of conventional ribabased banking offerings. Furthermore, to support the business community and SMEs, CIMB Islamic offers a comprehensive range of Shariah-compliant products and services in trade financing, working capital financing and fixed asset acquisition. The overall emphasis is on providing Shariah-compliant business banking products and services that offer the desired solutions for its customers’ day-to-day business requirements. With regard to wealth management services, CIMB Islamic prides itself on its industry- leading retail Islamic Structured Deposits, offering principal protection, assured liquidity and higher returns for a variety of potential investment classes. Its award-winning Islamic All Stars Global Restricted Mudharabah Structured Investment-i is Malaysia’s first Islamic equity-linked structured product for retail investors. The innovative product gives investors the assurance of capital protection if held to maturity together with the potential for high returns linked to a basket of 20 global multinationals. CIMB Islamic intends to launch several more structured products in the near future. The many local and international awards that CIMB Islamic has received – amongst them ‘Best Islamic Bank in Asia 2008’ and ‘Best Sukuk House 2008’ by Euromoney; ‘Best Islamic Finance House 2006 and 2007’ by Finance Asia; ‘Global Islamic Investment Bank of the Year 2006 and 2007’ by The Banker; ‘Best Islamic Bank – Malaysia 2007’ by Islamic Finance News; and ‘Best Islamic Retail Bank of the Year 2007’ by Islamic Business and Finance – are a testament of its commitment to customers and its continued pursuit of excellence. Appendix

BADLISYAH ABDUL GHANI, CEO OF CIMB ISLAMIC

LATEST AWARDS FOR 2007 & 2008 CIMB Islamic Bank Berhad • Best Islamic Bank in Asia 2008Euromoney • Best Sukuk House 2008Euromoney • Best Islamic Bank – Malaysia 2007Islamic Finance News • Overall Best Islamic Bank 2007 – 3rd placeIslamic Finance News • Best Islamic Financing Deal in South East Asia 2007Alpha South East Asia Magazine • Best Islamic Retail Bank of the Year 2007Islamic Business and Finance • Best Islamic Finance House 2007FinanceAsia • Best Islamic Financing 2007FinanceAsia • Most Innovative Shariah-Compliant Structured Product 2007The Asset • Islamic Investment Bank of the Year 2007The Banker • The World Islamic Capital markets Excellence Award 2007Third Annual World Islamic Funds & Capital Markets Conference Badlisyah Abdul Ghani • The Asian Banker Promising Young Banker Award for Malaysia 2007The Asian Banker • Best Individual Islamic Banker 2007Islamic Finance News • Islamic Banker of the Year 2007Islamic Business and Finance

EXECUTIVE REVIEW

IHI Alliance is responding to the resounding call made by the industry by developing a global Halal certification and accreditation system that will be recognised throughout the world. To this effect, IHI Alliance has made a strategic collaboration with two key global organisations: Intertek plc (Intertek) and the Islamic Chamber of Commerce and Industry (ICCI).

COMPANY BACKGROUND The International Halal Integrity Alliance (“IHI Alliance”) is an international notfor-profit organization created to uphold the integrity of the halal market concept in global trade through recognition, collaboration and membership. IHI Alliance was formed following a resolution passed by international delegates at the World Halal Forum in May 2006. Over 30 different countries were represented at the World Halal Forum 2006 consisting of a cross-section of stakeholders across the whole industry supply chain. The outcome of the Forum that was universally supported by the delegates was the need for a Global Halal Standard and the task to spearhead this effort was mandated to IHI Alliance. IHI Alliance is responding to the resounding call made by the industry by developing a global Halal certification and accreditation system that will be recognised throughout the world. To this effect, IHI Alliance has made a strategic collaboration with two key global organisations: Intertek plc (“Intertek”) and the Islamic Chamber of Commerce and Industry (“ICCI”). IHI Alliance will be able leverage on Intertek’s extensive global network of 630 offices, 400 laboratories and a workforce of around 21,000 spread over 100 countries. ICCI is an institution affiliated to the Oragnisation of Islamic Conference (“OIC”), which represents the private sector of the 57 OIC member countries. The ICCI President Sheikh Saleh Abdullah Kamel is concurrently the Chairman of IHI Alliance.

THE GLOBAL HALAL INDUSTRY Over the past four years, an evolving pattern can be discerned within the global halal industry as it develops and matures into a dynamic market with its own specific set of parameters. The inaugural World Halal Forum held in Kuala Lumpur in May 2006 marked the beginning of a new era for this developing market: ECONOMIC FORCE The size of the global halal food market was quantified for the first time with an estimated figure of US$ 584 billion. The attraction of this market is even more compelling when one considers that this figure is merely a conservative estimate with a tremendous upside when taking into account: • The non-food consumables sector such as pharmaceuticals, toiletries, healthcare and cosmetics; • The services sector especially finance and banking, travel and tourism; • The spin-off and ancillary activities such as research & development, logistics & handling, audit & certification etc; • The cross-over market of targeting the non-Muslim consumers leveraging on the universal quality attributes encompassed by Halal and Tayyiban (good, wholesome); • The potential increase in purchasing power of Muslims, most of whom live in emerging market countries with high growth prospects; • Muslim consumers becoming more discerning with wealth, especially those residing in non-Muslim countries, hence demanding more variety of products and services; • The rate of growth in the Muslim population due to a higher than average birth rate as well as record numbers of converts to Islam.

Currently, in the United States, more Muslims than Jews are consuming kosher products. The reason for this being that for every one halal product there are 86 kosher products. There simply is not enough choice and availability of halal products. This indicates a large vacuum to be filled. MULTI-NATIONAL CORPORATIONS (“MNCS”) The Halal market has been elevated from being a niche sector to one commanding a significant consumer voice. Marketers are already coining the term “Islamic dollars” to signify the strength of Muslims’ buying power. Previously in non-Muslim majority countries, Halal products could only be found in corner shops and specialised ethnic stores. Nowadays, they can be found on the shelves of leading hypermarkets. Halal certification logos are found on a vast range of packaged products from confectionary to ready-to-eat pre-packed meals. Selected fast food outlets in Australia and the United Kingdom that have “gone halal” have seen exponential growth in customers, reaching out for perhaps the first time to a generation of Muslims born in their adopted countries. It is quite evident that Halal has in fact become mainstream.

71.57째 14/2/08 63.25 lpi 18.43째 66.67 0.00째 148201-8487Oasis2_14-2_B5.ai 70.71 45.00째 14/2/08 Process CyanProcess MagentaProcess YellowProcess Black

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CMY

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EXECUTIVE REVIEW

INDUSTRY ANALYSIS The international Halal industry is devoid of a significant non-government organisation (“NGO”) presence or position that can provide accreditation to certification bodies. The main reason for this is due to the absence of a constructive platform for the industries to communicate and network. The absence of a credible reference centre for information has resulted in industries and consumers being bombarded with various interpretations of the meaning and application of Halal which often contradict each other. Initial feedback has indicated that there is a significant need for a neutral platform established based on studies carried out at various World Halal Forum dialogues held worldwide. It was against this backdrop that the resolution was passed to form the IHI Alliance. ICCI - IHI ALLIANCE PARTNERSHIP The recently concluded OIC Summit in Dakar, Senegal on 13-14th March 2008 marked a major milestone in the global Halal industry. The OIC, being a collective body of 57 member countries representing over 90% of the global Muslim population has set its sights on the global halal market. Resolution number 135 in the Final Communique of the Summit clearly gives ICCI the mandate to spearhead the global Halal agenda for the OIC. This was then followed by a strategic partnership being forged between ICCI and IHI Alliance for the latter to implement the agenda.

The OIC mandate and strategic partnership with ICCI gives IHI Alliance support that represents the Muslim world. Through this relationship, the development of standards will be overseen by a reputable body of Islamic scholars that gathers a consensus from the perspective of both geopolitics and madhhab (school of law). This body will be capable of understanding the technological and scientific aspects of the modern food industry and arrive at clear judgments, (as opposed to learned opinions). The OIC member countries are effectively the captive Halal market of the world’s Muslims. In particular, the Gulf Cooperation Council (GCC) region being the heart of the OIC and ICCI forms the largest and most soughtafter market for all Halal producers. OUR VALUE PROPOSITION The need for products to be differentiated for Muslim consumption has brought about a proliferation of Halal certification bodies. Currently, halal certification is fragmented across different countries and even within a country. The economic motive has resulted in a proliferation of halal certifying bodies of varying standards and levels of professionalism. IHI Alliance’s main value propositions are: • Support from the OIC, the singularly most representative body in the Muslim world; • Direct involvement of the ICCI in implementing the standard for its members as well as gaining market access to the 57 OIC member countries; • Using the only standard developed from a fiqh-based (Islamic jurisprudence) approach evaluated by a Panel that is representative of the Muslim population;

• Its modular approach in implementing standards. Modules are tailored to the particular activity in the supply chain hence more industry-friendly; • Auditing, testing and analysis are performed by a leading international firm of audit and testing services • Access to a network of 400 laboratories, 630 offices, 21,000 staff located in over 100 countries; • The Review Panel that undertakes the responsibility of evaluating the audit report before issuing a certificate is a truly independent body of impartial, highly experienced and professional jurists. IHI Alliance distinguishes itself from its competitors through its integrated approach towards the Halal Industry; furthermore IHI Alliance has the direct support of key Islamic organisations as well as the support of major Halal industry stakeholders. CONTACT US IHI Alliance operates from Kuala Lumpur, Malaysia. The IHI Alliance management team is situated at; Unit 16-2 Second Floor, Jalan 27/70A, Desa Sri Hartamas, 50480 Kuala Lumpur MALAYSIA Tel: +603 6203 1025 Fax: +603 6203 4072 www.ihialliance.org

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THE HALAL MARKET SPECIALIST K A S E H D I A S D N B H D • 3 1 - 2 Pl a z a C r ys t a l v i l l e, Jalan 22a/70a, Desa Sri Hartamas, 50480 Kuala Lumpur Malaysia • Tel +603 6203 1025 • Fax +603 6203 4072 • email: info@kasehdia.com • www.kasehdia.com

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EXECUTIVE REVIEW

ABOUT HDC HDC is a Malaysian Governmentowned Company that provides support to businesses wishing to participate in the global Halal market, to grow the industry and beneﬁt Malaysia. To achieve the vision of establishing Malaysia as the preferred global hub for Halal products and services, HDC was incorporated on 18 September 2006. The need for HDC was identiﬁed by the Prime Minister Dato’ Seri Abdullah Haji Ahmad Badawi during the tabling of the Ninth Malaysia Plan, 2006 – 2010.

COORDINATION OF GOVERNMENT INITIATIVES IN HALAL HDC reports to the National Implementation Task Force (NITF) that is chaired by the Prime Minister. One of HDC’s roles identiﬁed in the Industrial Master Plan (IMP3), HDC coordinates all Halal-related Government initiatives to generate economic growth. Working with Government agencies such as Jabatan Kemajuan Islam Malaysia (JAKIM), Ministry of International Trade and Industry (MITI) and many others, HDC ensures all Halal-related activities are synergistic and support the overall agenda of IMP3’s Halal Chapter. INDUSTRY DEVELOPMENT AND INVESTOR SUPPORT HDC’s Industry Development division provides investor support for businesses looking to participate in Malaysia’s Halal Industry. Global and local businesses can contact HDC’s Investor Support Centre to access the right locations, market and set-up information, government contacts and other useful investor information. A key opportunity for investors is the Flagship Halal Zone within PKFZ (Port Klang Free Zone), a prime production location for Halal products and services.

Locally, HDC works with small medium enterprises (SMEs) to improve their Halal processes, products, packaging or market information and access. This allows SMEs to grow their business beyond Malaysia’s shores and reach new Halal markets. As a support service to businesses in Halal, and in order to promote the Malaysia Halal Standard to the world, HDC’s Halal Integrity division provides the Halal industry support services such as certification and training. On April 17, 2008, the Malaysian Government tasked HDC to undertake local and global certification. Whilst making the certification process more responsive to the needs of businesses, HDC is committed to upholding the Syariah Integrity that is already an integral feature of Malaysia Halal certification. Now, more local and global businesses can benefit from a Halal logo that is credible and widely accepted by consumers worldwide. HDC also delivers Halal training for audiences ranging from the general public to industry, in Malaysia and abroad – indeed, anyone who is looking to learn more about Halal. These include courses such as Halal Awareness Programme (HAP), Halal Industry Training (HIP) and the Halal Professional Programme (HPP).

EXECUTIVE REVIEW

With these facilities in place, Malaysia offers a competitive Halal supply chain for the region and beyond. Leading edge Islamic Banking services complete this Halal supply chain for businesses.

Reaching out to the industry and general public about the value of Halal is a key feature of HDC’s role. As a government-owned corporation, HDC recognises the importance of taking a private sector outlook in responding to the needs of businesses and consumers. Aside from hosting the World Halal Forum for the second time running, HDC also co-hosted the WHF Industry Dialogues in key international markets, to get to the heart of the industry’s needs and concerns. Other Branding and Promotions activities will be focused on raising the awareness of Halal among consumers. Through these activities and more, HDC looks to create value for businesses participating in Malaysia’s Halal industry, in order to beneﬁt consumers and Malaysia’s economy. INVESTMENT IN MALAYSIA Malaysia is a key investment opportunity for businesses participating in the Global Halal industry. Strong government support through funding and initiatives is a core enabler. Halal Industry is a key component of the country’s Third Industrial Master Plan (IMP3), which is chaired by HDC.

Global businesses that have chosen Malaysia as an investment destination cite its competitive cost of doing business, developed infrastructure, skilled resources and English language base. In addition, businesses beneﬁt from Malaysia’s familiarity and adherence to Halal Standards throughout the country. Malaysia is already well connected to the Global Halal network, opening up opportunities for businesses to access other markets from Malaysia. A complete Halal supply chain is important for businesses to deliver Halal products and services. A prime investment opportunity is the Flagship Halal zone within PKFZ, which is ready for operation. The Flagship Halal Zone meets attractive location requirements and delivers Halal logistics and infrastructure, designed for synergies between businesses located there. Government support through HDC will make the Flagship Halal Zone an attractive place to relocate. HDC is also supporting other Halal Parks by State governments and private sector, for example, in Pahang, Perlis & Sarawak.

With these facilities in place, Malaysia offers a competitive Halal supply chain for the region and beyond. Leading edge Islamic Banking services complete this Halal supply chain for businesses. Malaysia is a key Islamic Banking centre with more than 30 years of history in Islamic finance. Fully owned foreign Islamic Banks such as Al-Rajhi, Kuwait Finance House and Asian Finance Bank have set up operations in Malaysia at the invitation of Bank Negara Malaysia. Malaysia is open for investment - businesses are invited to speak to HDC to find out more about opportunities to invest in Malaysia’s Halal Industry and reach new Halal markets.

EXECUTIVE REVIEW

PILLAR OF UMMAH’S ECONOMIC SUCCESS

embaga Tabung Haji (TH) is a statutory body incorporated under Lembaga Tabung Haji Act, 1995 (Act 535). TH is principally engaged in the management of hajj operations, acceptance and management of deposits from depositors, investment holding and letting of properties. Among its core investment sectors are plantation, property, construction, travel & services, banking, information technology and food. TH’S VISION STATEMENT: PILLAR OF UMMAH’S ECONOMIC SUCCESS; EXCELLENCE IN HAJJ MANAGEMENT TH’S MISSION STATEMENT: • STRENGTHEN AND ELEVATE THE ECONOMY OF UMMAH; • SEEK AND INVEST IN BOTH DOMESTIC AND GLOBAL MARKETS FOR SUSTAINABLE GROWTH; • MOBILISE AND ENRICH DEPOSITORS’ CAPITAL; • CONTINUOUSLY PROVIDE EXEMPLARY QUALITY SERVICE; • FACILITATE TOWARDS ACHIEVING HAJJ MABRUR; AND • PROVIDE COMPETITIVE, HALAL AND TOYYIBAN RETURNS TH’s fund size currently stood at RM17.1billion with more than 4.2million depositors. There are a total of 123 branches nation wide and 1 branch oﬃce in Jeddah, Saudi Arabia. In order to maintain its competitive edge and strong position, TH has approximately RM6.0billion in equity investment in private companies as well as listed companies in Bursa Malaysia. Currently, TH has a controlling stake in two (2) listed companies.

Based on its assets allocation in 2007, most of the investments are in equities (43%), cash management (34%), fixed income (13%) and property (10%). TH has also invested about RM2.0billion in properties including nine (9) office towers. For the financial year ended 31 December 2007, TH’s income has increased to a record RM1.8billion. In carrying out its corporate social responsibilities, TH has launched “Kelab TaHa” that will benefit its depositors and the public. In line with the WHF theme – Sustained Development Through Investment and Integration, TH has through its subsidiaries invested in sectors that will contribute positively towards its sustainability as well as the Muslim population in general. The subsidiaries are as follows: TH PLANTATIONS BERHAD (THP) (PLANTATION SECTOR) THP was incorporated on 28 August 1972, On 15 September 1997, the name was changed to TH Plantations Sdn. Bhd. Subsequently, on 26 May 2005, TH Plantations Sdn. Bhd. was listed on the main board of Bursa Malaysia and assumed its present name of TH Plantations Berhad. Its total plantation land bank is approximately 28,730 hectares of which 15,384 hectares have been fully planted.

The estates are located in Pahang, Johor, Negeri Sembilan, Terengganu and Sarawak. The oil palm plantation activity in TH Group is spread over 151,000 hectares of land of which 12% are located in West Malaysia, 36% in Sabah and Sarawak and 52% in Indonesia. TH PROPERTIES SDN. BHD. (TH PROPERTIES) (REAL ESTATE DEVELOPMENT SECTOR) A wholly owned subsidiary of TH, TH Properties is a reputable developer that is carving a niche as an innovative lifestyle solutions provider Its mega ﬂagship projects namely @enstek features extensive network of industrial, residential, commercial and institutional components, supported by ﬁrst class activities, amenities and infrastructure set over 5,116 acres of prime land with an estimated Gross Development cost of RM9.0 billion.

TH has also invested about RM2.0billion in properties including nine (9) office towers. For the financial year ended 31 December 2007, TH’s income has increased to a record RM1.8billion. In carrying out its corporate social responsibilities, TH has launched “Kelab TaHa” that will benefit its depositors and the public.

TH GROUP OF COMPANIES TH PLANTATIONS BERHAD TH TRAVEL & SERVICES SDN BHD

LEMBAGA TABUNG HAJI

201 JALAN TUN RAZAK, PETI SURAT 11025, 50732 KUALA LUMPUR, MALAYSIA T+603 2054 2000 F: +603 2161 4450 E: TH-INFO@LTH.GOV.MY WWW.TABUNGHAJI.GOV.MY

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EXECUTIVE REVIEW

TH is looking at investing up to RM300 million initially within the next five (5) years in Halal food business and simultaneously seeks to leverage on credible food companies to become a global player in the Halal food industry.

food industry. TH will soon have its own products under the brand name of TaHa which comprises the Arabic letters “Ta” and “Ha” (as in Tabung Haji).

TH TECHNOLOGIES SDN. BHD. (THT) (CONSTRUCTION SECTOR) THT, a wholly owned subsidiary of TH, is principally involved in construction. Other business activities include Facilities Management and Oil & Gas. Since its incorporation in 1994, THT has successfully managed infrastructure and building projects worth more than RM1.0 billion. TH TRAVEL & SERVICES SDN. BHD. (THTS) (HAJJ, UMRAH, & TOUR SERVICES SECTOR) A wholly owned subsidiary of TH incorporated in 1972, THTS was initially set up to organise the travel arrangement of hajj pilgrims under TH. THTS is a leader in the domestic Islamic travel business and set its mission to become a regional player in the sector by 2010. TH GLOBAL SERVICES SDN. BHD. (THGS) (HALAL FOOD SECTOR) THGS is a wholly owned subsidiary of TH ,incorporated in 1977. Upon undergoing a rationalisation exercise, the company was earmarked in 2007 to focus on Halal food business. Apart from the wholly-owned subsidiaries mentioned above, TH is the majority shareholder of BIMB Holdings Berhad (BIMB) with 41.92% equity stake. As part of the strategy to position the bank as one of the leading Islamic ﬁnancial services provider, TH and Dubai Investment Group (DIG) had respectively injected fresh capital into Bank Islam Malaysia Berhad (Bank Islam).

Everybody has seen the potential of this industry globally. Halal food products are not only for the local market but also to cater for the big demand in Islamic countries and countries that have a sizeable Muslim population like China. The global Halal food market is currently estimated to be worth over RM500 billion a year and the total market value is projected to hit RM1.8 trillion by 2010. As Halal food can also be consumed by the non-Muslims, the size of the market literally equals to that of the global food market demand. (Source: The Halal Journal, March & April 2007) TH will continue to seek opportunities to invest in or establish joint ventures with any parties already involved in the industry that will provide TH with the platform to compete regionally or internationally. TH would leverage on Malaysian companies such as bread maker Silver Bird Group Berhad (SBG) as its vehicle to venture into the Halal food business. TH is one of the largest shareholders in SBG, with 92.32 million shares or a 29.4% stake (as at 9 April 2008). TH also holds 9.89% stake in QSR Brands Bhd, a fast-food chain operator and 9.78% stake in Lam Soon (M) Berhad, another established food producer. TH is working closely with the Halal Industry Development Corporation (HDC) where both parties are presently working on a proposal that enables them to quantum leap into the Halal sector. TH is looking at investing up to RM300 million initially within the next ﬁve (5) years in Halal food business and simultaneously seeks to leverage on credible food companies to become a global player in the Halal

SILVERBIRD Silver Bird is an associate company of Lembaga Tabung Haji. Silver Bird is mainly involved in food manufacturing and production, and is currently identified with its highly successful HIGH 5 series of bread products. In accordance with the WHF 2008 theme – Sustained Development Through Investment and integration, Lembaga Tabung Haji through Silver Bird will strive to enrich the Halal food industry. To start with, the company has invested more than RM100 million over the period of three years to set up the largest stand-alone baking plant in the region. Built on 15 acres of prime land in Shah Alam, the Silver Bird Complex is a modern infrastructure with fully automated production that operates on an increased three-fold capacity reducing operating costs and increasing efficiency. As the world gets more competitive, it is no longer about competitive advantages but sustainability. Silver Bird will step up investments in research and development to generate superior products. As reflected by regular independent blind tests of Silver Bird and High5 products, Silver Bird has consistently proved its performance to be better than its competition. The Silver Bird Group is one of the very few, if not the only local consumer products company listed on Bursa. Silver Bird will dictate its lucrative future by not only focusing on effective distribution partnerships and methodologies, but forging an international presence based on quality, integrity and innovation. Lembaga Tabung Haji has assisted in developing their business strategies and will play a critical role in supporting Silver Bird’s future growth an ambition to a leading Halal food group in this region.

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EXECUTIVE REVIEW

NORTHPORT ON TRACK TO SECURE CERTIFICATION TO HANDLE HALAL TRADE

orthport on Track to Secure Certification to Handle Halal Trade Northport, the leading national gateway port at Port Klang, is all set to become a “Malaysian Champion” in the logistics and transport initiatives that contribute towards Malaysia becoming the Global Halal Hub. The port, which is served by 123 shipping lines linking to more than 300 ports worldwide, has made advanced preparation in securing the approval for appropriate certification from the Halal Industrial Development Corporation to handle the halal trade via Port Klang. It is the first port in the country to initiate the necessary steps needed to secure the “Halal” certification covering the transport and logistics chain. An important requirement in the development of the Halal Hub at Northport is to ensure that products are handled at the port according to accepted Islamic principles and practices. It is important that the process flow involved in the transport and logistics chain in the handling of the halal products secures necessary compliance standards issued by authorized or designated agency. “We have had several discussions with relevant agencies and are looking into the details on the testing, inspection, auditing and certification of products, commodities and systems in our specially designated distripark,” said the Northport’s Halal Committee Chairman, Abi Sofian bin Abdul Hamid. Northport is confident that it would be the first port in the country to be issued with the Halal cargo handling certification. HDC has been very supportive of the initiatives taken by Northport and the agency has expressed its keenness to work with Northport to ensure that the halal trade via the port meets the stringent requirements and highest of standards.

A special zone will be designated for handling of a wide range of Halal products at the Distripark which is a Customs Free Zone, allowing extensive range of value-adding activities to be carried out.

The Halal Hub at Northport will be centered at the Northport Distripark which oﬀers a covered warehousing space totaling more than 1 million sq feet. A special zone will be designated for handling of a wide range of halal products at the Distripark which is a Customs Free Zone, allowing an extensive range of value-adding activities to be carried out. The Distripark which has recorded rapid growth in recent years in valued adding activities encouraged by Northport as part of a logistical integration strategy enabling Northport to move up the value chain is the most strategically located port facility of its kind in the Klang Valley.

Distributors of “Halal” products are able to leverage on the versatile facilities at Northport that oﬀer designated areas for packing and unpacking of inbound or outbound products. There are dedicated cold and cool room facilities to meet the requirements of foodstuﬀs that need refrigeration or temperature-controlled storage space. The Halal products handling centre in the Distripark will cater both for large scale exports as well as for SMEs exporting or importing halal products for world markets.

EXECUTIVE REVIEW

Northport, which last year handled 2.9 million TEUs (Twenty Foot Equivalent Units) of containerised cargo, is further expanding its capacity with the RM585 million expansion plan. The expansion includes the re-development of berth 8A to handle mega size container ships of more than 12,000 TEUs which are expected to call at Northport.

Northport has three modern container terminals with a capacity to handle 4.2 million TEUs at the 13 berths stretching over a 3kms-long quay line and supported by 24 super post panamax shoreside cranes that can serve some of the largest container ships afloat. In addition it has 21 berths to handle breakbulk and conventional cargo ships. Northport, which last year handled 2.9 million TEUs (Twenty Foot Equivalent Units) of containerised cargo, is further expanding its capacity with the RM585 million expansion plan. The expansion includes the re-development of berth 8A to handle mega size container ships of more than 12,000 TEUs which are expected to call at Northport. “We are treating the prospects and opportunities in the Halal trade as more than just a niche market and towards this end we provide an extensive range of facilities and services at our distripark within the Customs Free Commercial Zone to allow value-adding activities. The Halal trade in Northport is treated as a mainstream activity, and not a peripheral one,” said Abi. Halal is no longer just a purely religious issue as it is becoming a global symbol for quality assurance and lifestyle choice. It is a new market growth driver and we should not overlook the enormous prospects in this trade, he added. With a global consumer base of about 1.7 billion across 140 countries, the Halal market is estimated to be worth trillions of US Dollars Northport has taken special efforts to further expand the facilities and services at the distripark including extending the scope for testing and certification of halal products under our master plan. “We also intend to meet specific requirements of logistics operators; especially those engaging in cargo consolidation services,” said Abi.

“This is a positive development as a growth driver in Northport’s expansion and we hope we can help raise the standards and develop best industry practices in the global distribution, transport and logistics supply chain in the Halal trade,” where the role of port is critical in the efficiency of the delivery system,” he added. Shipping lines offer dedicated shipping services linking Northport with key Muslim consumer markets in Indonesia, Pakistan & India, the Middle East. This includes the weekly “Halal Express” by MISC Bhd, Malaysia’s national flag carrier, calling ports directly from/to Northport, Singapore, Colombo, Jebel Ali (Dubai), Dammam (S Arabia) and Karachi. MISC, which operates a global liner service with leading lines serving several major ports in Europe, Asia and the Mediterranean, leverages its “Halal Express” with its newly-established dedicated “Halal” distribution centre operated by MISC Integrated Logistics Sdn Bhd (MILS) in the Port Klang Free Commercial Zone. At the 90,000 sq metre state-of-the-art warehouse, MILS provides one-stop transport and logistics solution providing importers and exporters of Halal products with end-to end halal compliant supply chain management services. As with MISC, several other leading global shipping lines, like the world’s No. 1 liner Maersk, Hapag Lloyd, Nippon Yusen Kaisha, Overseas Orient Container Lines and Wai Hai Lines also link Northport to several Muslim-dominated consumer markets via key ports such as Rotterdam, Dubai and Marseille.

EXECUTIVE REVIEW

MALAYSIAN INDUSTRIAL DEVELOPMENT AUTHORITY - FIRST CONTACT FOR INTERNATIONAL BUSINESS

alaysian Industrial Development Authority (MIDA) is the principal Malaysian Government agency responsible for the promotion and coordination of industrial and services sector development in the country. It is the ﬁrst point of contact for investors who intend to set up projects in the manufacturing and services sectors in Malaysia. MIDA also assists companies in the implementation and operation of their projects. MIDA promotes cross border investments through assisting and facilitating Malaysian investments overseas and business collaboration between foreign and Malaysian investors. To further enhance MIDA’s role in assisting investors, senior representatives from key government agencies are stationed at MIDA’s headquarters in Kuala Lumpur to advise investors on government policies and procedures. These representatives include oﬃcials from the Immigration Department, Royal Malaysian Customs, Tenaga Nasional Berhad, Department of Environment, Ministry of Science, Technology and the Environment, and Department of Labour.

To encourage new investments in Halal food production for the export market and to increase the use of modern and state-of-the-art machinery and equipment in producing high quality Halal food that comply with the international standards.

MIDA also evaluates the following applications for projects in the manufacturing and its related services sectors: • Manufacturing licenses • Tax incentive • Expatriate posts • Duty exemptions on raw materials, components, machinery and equipment To encourage new investments in halal food production for the export market and to increase the use of modern and state-of-the-art machinery and equipment in producing high quality halal food that comply with the international standards, companies which invest in halal food productions and have already obtained halal certiﬁcation from JAKIM are eligible for the Investment Tax Allowance of 100% of qualifying capital expenditure incurred within a period of 5 years. This allowance can be oﬀset against 100% of the statutory income in the year of assessment. Any unutilised allowances can be carried forward to subsequent years until the whole amount has been fully utilised. Applications should be submitted to MIDA.

Investors are encouraged to discuss their project interests with MIDA officers at MIDA’s headquarters in Kuala Lumpur or at the MIDA state offices closest to them. MIDA has set up 12 MIDA’s state offices in Johor, Kedah, Kelantan, Melaka, Negeri Sembilan, Pahang, Perak, Pulau Pinang, Terengganu, Selangor, Sabah and Sarawak. Additionally, MIDA has 16 overseas offices covering North America (five), Europe (five) and Asia Pacific (six). MIDA will soon be opening 10 new offices in Guangzhou, Dalian, Mumbai, Ho Chi Minh City, Jakarta, Dubai, Johannesburg, Munich, Bangkok and Houston. For more information, please contact: Malaysian Industrial Development Authority (MIDA) Block 4, Plaza Sentral Jalan Stesen Sentral 5 Kuala Lumpur Sentral 50470 Kuala Lumpur. Tel : 03-2267 3633 Fax : 03-2274 7970 E-mail: promotion@mida.gov.my Website: www.mida.gov.my

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4/11/08

3:02:05 PM

EXECUTIVE REVIEW

NESTLÉ MALAYSIA’S COMMITMENT TO HALAL

estlé Malaysia has been consistently working towards promoting the Halal food business since the 80s, even before “halal” became a buzzword. Our interest in Halal was borne out of social responsibility and respect for our Muslim employees and consumers, but today we are truly beginning to appreciate the longterm investment we have made in manufacturing and marketing halal products. Since the introduction of the JAKIM Halal logo in 1994, Nestlé has been proactively involved in promoting Halal standards and the oﬃcial Halal logo to the public, in particular Muslim consumers. The Nestlé Halal Policy clearly states that all food and beverage products that is manufactured, marketed, distributed and imported by Nestlé Malaysia must be certiﬁed Halal by the relevant authorized bodies.

As a result of its ongoing commitment and efforts to the development of Halal products, Nestlé Malaysia has been recognized as the Halal Centre of Excellence for the Nestlé Group and a leading exporter of Halal products.

EXECUTIVE REVIEW

Consumers’ trust has always been a priority for Nestlé and the company aims to continue to nurture this trust by offering good quality and safe products with the peace of mind that all products manufactured, distributed and imported by Nestlé Malaysia are certified Halal.

As a result of its ongoing commitment and efforts to the development of Halal products, Nestlé Malaysia has been recognized as the Halal Centre of Excellence for the Nestlé Group and a leading exporter of Halal products. The awareness of halal is developing rapidly particularly in nontraditional Muslim markets such as the UK and France. Due to growing consumer demand, many big retailers and hypermarkets are beginning to offer halal products on their shelves. With these potential business opportunities, Nestlé has further investments in Halal manufacturing facilities, research and development, capacity building, consumer insights and communication. Our experience and knowledge on Halal applications has resulted in 75 factories and more than 100 manufacturing lines which have been Halal-certified, and producing Halal products for the Nestlé Group.

Nestlé Malaysia is currently the biggest Halal food producer in the Nestlé Group. Exports of Halal products to more than 50 countries globally contributed 22% to the total turnover in 2007 As Malaysia aspires to be a global Halal hub, Nestlé willingly shares its expertise and global networking with the relevant Halal authorities – from sourcing to distribution. This sharing of knowledge includes working with the SMEs in the local food industry on halal standards; collaborating with the relevant Government agencies and NGOs as well as local universities to provide industrial exposure on Halal and industry related Syariah programmes. Halal is a life-long commitment because it is a way of life for all Muslims. Halal does not cover only the religious aspects but it adheres to very strict quality and hygiene compliance which are in line with good manufacturing practices. Halal covers everything from

farm to fork, or from sourcing of raw materials to distribution of products. Halal is about trust, responsibility, respect and strict compliance. Our corporate responsibility commitment towards providing Halal products for our Muslim consumers have reaped us many benefits. Not only has Halal practices been embedded in our business operations but we have brought recognition to the Halal food industry through exports of made-inMalaysia Halal products to over 50 countries worldwide. In addition, Nestlé has developed strategic alliances in the local and international Halal community. Our Halal commitment has provided a clear win-win situation for all parties, in particular to our consumers, both Muslims and non-Muslims, who benefit from Halal produced Nestlé products. In recognition of its Halal commitments, Nestlé Malaysia received the inaugural Halal Journal Award for “Best Corporate Social Responsibility Project” in 2007 from His Majesty, the Yang di Pertuan Agong at the World Halal Forum in May 2007, for being the company which has contributed significantly to the development of Halal in Malaysia. Consumers’ trust has always been a priority for Nestlé and the company aims to continue to nurture this trust by offering good quality and safe products with the peace of mind that all products manufactured, distributed and imported by Nestlé Malaysia are certified Halal. “As Malaysia aspires to be a global Halal Hub, Nestlé is able to share its expertise and global networking with the relevant Halal authorities. Through its made-in-Malaysia products, Nestlé has improved the awareness of Halal to over 50 countries worldwide,” said Sullivan O’Carroll, Managing Director of Nestlé Malaysia.

ISLAMIC DEVELOPMENT BANK (IDB) YEARS IN HU MA N OPM E NT DEV EL OP MENT (1 9977 5 – 2 0 008) 8)

TOGETHER WE BUILD A BETTER FUTURE THE IDB GROUP ISLAMIC BANKS PORTFOLIO FOR INVESTMENT AND DEVELOPMENT (IBP) UNIT INVESTMENT FUND (UIF) IDB INFRASTRUCTURE FUND ISLAMIC CORPORATION FOR THE DEVELOPMENT OF THE PRIVATE SECTOR (ICD) ISLAMIC CORPORATION FOR INSURANCE OF INVESTMENT AND EXPORT CREDIT (ICIEC) ISLAMIC RESEARCH & TRAINING INSTITUTE (IRTI) ADAHI PROJECT (IDB SACRIFICIAL MEAT UTILISATION PROJECT) AWQAF PROPERTIES INVESTMENT FUND (APIF) WORLD WAQF FOUNDATION (WWF) INTERNATIONAL CENTRE FOR BIOSALINE AGRICULTURE (ICBA) INTERNATIONAL ISLAMIC TRADE FINANCE CORPORATION (ITFC) AD IDB.indd 1

VISION By the year 1440 Hijrah IDB shall have become a world-class development bank, inspired by Islamic principles, that has helped signiﬁcantly transform the landscape of comprehensive human development in the Muslim world and helped restore its dignity.

MISSION To promote comprehensive human development, with a focus on the priority areas of alleviating poverty, improving health, improving governance and prospering the people.

K E Y S T R AT E G I C T H R U S T S • Reform IDB • Alleviate Poverty • Promote Health • Universalise education • Prosper the people • Empower the Sister of Islam • Expand the Islamic ﬁnancial industry • Facilitate integration of IDB Member Countries economies • Improve the image of the Muslim world

PRIORITY AREAS • Human development • Agricultural development and food security • Infrastructure development • Intra-trade among member countries • Private sector development • Research and development (R&D) in Islamic economics

IDB MEMBER COUNTRIES 56 member countries: Afghanistan, Albania, Algeria, Azerbaijan, Bahrain, Bangladesh, Benin, Brunei, Burkina Faso, Cameroon, Chad, Comoros, Cote d Ivoire, Djibouti, Egypt, Gabon, Gambia, Guinea, Guinea Bissau, Indonesia, Iran, Iraq, Jordan, Kazakhstan, Kuwait, Kyrgyz, Lebanon, Libya, Malaysia, Maldives, Mali, Mauritania, Morocco, Mozambique, Niger, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, Senegal, Sierra Leonne, Somalia, Sudan, Suriname, Syria, Tajikistan, Togo, Tunisia, Turkey, Turkmenistan, Uganda, UAE, Uzbekistan, Yemen, Nigeria.

C A P I TA L • Authorized Capital : 30.0 billion Islamic Dinar • Subscribed Capital : 15.0 billion Islamic Dinar

OFFICES • The Bank’s principal office is in Jeddah in the Kingdom of Saudi Arabia with three regional offices in Almaty (Kazakhstan), Kuala Lumpur (Malaysia) and Rabat (Morocco) and field representative offices in 11 eleven member countries :Indonesia, Iran, Kazakhstan, Libya, Pakistan, Senegal, Sudan, Gambia, Guinea Bissau, Mauritania and Algeria

IDB HEAD OFFICE KING KHALID STREET, P.O BOX 5925 JEDDAH – 21432, KINGDOM OF SAUDI ARABIA, TEL/FAX: (966-2)6361400/6366871 EMAIL: ARCHIVES@ISDB.ORG

www.isdb.org 5/2/08 6:16:23 PM

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5/30/08 1:43:16 AM

EXECUTIVE REVIEW

SELANGOR DARUL EHSAN THE DEVELOPING STATE FOR WORLD CLASS INVESTMENT

elangor Darul Ehsan is one of the 13 states of Malaysia. With a population of 4.8 million, it surrounds the federal territories of Kuala Lumpur and Putrajaya. It is on the west cost of Peninsular Malaysia and is bordered by Perak to the north, Pahang to the east, Negri Sembilan to the south and the Straits of Malacca to the west. Selangor is among the top two richest states in Malaysia in terms of GDP per capita (at RM18,157 or US$4,907), behind Penang. On August 27, 2005 the state was officially declared the first developed state in Malaysia. Selangor continues to lead the other states in terms of attracting investment. It received a total of 335 project applications last year with investment proposals worth some RM8.47 billion. This was followed by Johor with 234 projects (RM8.3 bilion) and 148 projects in Penang (RM4.8 bilion). In 2004, Selangor headed other states in number of projects and investment value. In 2004 alone, there were 336 projects being approved valued at RM6 billion, with RM1.4 billion foreign investment and RM4.68 million locally endorsed by the state. Selangor’s investment promotion activities are spearheaded by the Selangor State Investment Centre and it has since identified and implemented nine new growth centres for Selangor. They are the Multimedia Super Corridor in Cyberjaya, Northern Coastal Corridor (Sabak Bernam), Southern Coastal Corridor (Morib), Sungai Buloh-Ulu Bernam Corridor, Rawang-Kuala Kubu Baru Corridor, Banting-Bagan Terap Corridor, Sungai Besar-Ulu Bernam Corridor, Kuala Selangor-Kuala Kubu Baru Corridor and Pulau Carey-Kajang Corridor. The sum of all these factors has helped to put Malaysia and Selangor on the path of rapid industrialization, in the process creating a higher standard of living for our people.

Selangor’s attractiveness stems from its well organized and world class logistics. Investors in Selangor will be in proximity to Malaysia’s two main international gateways, the world class Kuala Lumpur International Airport (KLIA) and the nation’s main seaport Port Klang, among the top fifteen busiest ports in the world.

Meanwhile, globalization and advancements in technology in particular ICT has broadened the choices of investors. Technology implementation in Selangor is unrivalled throughout Malaysia, as communication networks and general industrial infrastructures are implemented and upgraded to suit current business and manufacturing standards. Selangor’s attractiveness stems from its well organized and world class logistics. Investors in Selangor will be in proximity to Malaysia’s two main international gateways, the world class Kuala Lumpur International Airport (KLIA) which was ranked as the best airport in the world for 2005 and 2006 for the 15 to 25 million passenger category and the nation’s main seaport Port Klang which today is among the top ﬁfteen busiest ports in the world. The state government are also in the midst of transforming Port Klang into the main regional transhipment and distribution hub; having set aside and constructed a one thousand acre free zone to be a world class commercial and industrial area. This is facilitated by Selangor’s approach to JAFZA International or better known as the Jebel Ali Free Trade Zone. Selangor is the ﬁrst state to venture into the global Halal industry by setting up a Halal Hub on Pulau Indah (beside Port Klang). This major step in its foray into the lucrative Halal industry is supported by a network of world class infrastructures which which include the Halal Express (transport), regional logistic hub, cold-storage and warehousing facilities, with a singleduty free allocation that will ultimately support the grand vision of becoming a major player in the global Halal industry.

To realize its strategic objectives in terms of receiving investments and setting world class benchmarks, the state government is taking various policy and administrative reform initiatives; among them restructuring and streamlining the state of Selangor investment centre and ﬁne tuning and continuously upgrading the eﬃciency level of the public service delivery system. Investment opportunities in Selangor include manufacturing, infrastructure development, tourism, port and marine based services, healthcare, aerospace, ICT , biotechnology, agro-based industries, trade sectors. All of the above not only facilitate the growth and the Halal industry in Selangor but the standards of domestic production capabilities. Through its various investment and implementation arms such as PKNS and Kumpulan Darul Ehsan Bhd, Selangor will truly be the Blessed state.

EXECUTIVE REVIEW

PRIMA AGRI- PRODUCTS - TAKING THE LEAD

n established name in both domestic and international markets, Prima AgriProducts Sdn Bhd twentyone year presence has moved them from pioneers of the Malaysian Halal initiative to national Ambassadors. Following stringent protocols of quality, and total adherence to a complete Shariah compliant production system, Prima-Agri can truly be described as the national halal champion. With the implementation of some of their strategic visions especially the setting up of their 40 hectare Prima Halal Park in Kuantan, Prima Agri is set to make a much stronger international statement complementing the national Halal initiative. Prima Agri’s consistent growth and reputation has allowed the government to entrust them with the responsibility of guiding SME’s who want to venture into the Halal food market. Prima will act as a key facilitator for these SME’s to not only understand and implement stringent Halal quality control mechanisms but to also minimize their start up capital. Prima Agri will be among the key players and authorities in establishing “a one-stop Halal integrated manufacturing

With the implementation of some of their strategic visions especially the setting up of their 40 hectare Prima Halal Park in Kuantan, Prima Agri is set to make a much stronger international statement complementing the national Halal initiative.

system” all within an industrial enclave that is supported by its proximity to optimal logistic facilities and routes. With all these incentives in place, 9 diﬀerent independent established halal food manufacturers are waiting in line to set-up operations in Prima Halal Park. Their willingness and commitment further fueling Prima’s reputation within the Halal food sector. The governing principles supporting Prima’s strategies, visions and motivation have always been in tandem with national aspirations. Malaysia having over the years established itself as an ideal business facilitator has always taken the holistic approach towards national agendas. Prima’s main goals revolve around providing resellers within the food sector a line of meat and meat based

products that deliver consistency and unquestionable integrity. This core principle is the very essence of all products with the Halal tag on them. With the amalgamation of cultures in a global economy, the diversity of choice especially within the food sector increases along with its demand. Prima Agri has anticipated, and streamlined the demands to encompass and meet demand while addressing consumer concerns in regards to Halal choices. It is not a wonder that Prima Agri products was the 1st winner of Halal Industry Development Corporation’s (HDC) Halal champions award. With such committed and reputable institutions like Prima Agri operating and facilitating the Malaysian Halal initiative, the national vision will be realised: “Malaysia – the World’s Halal Hub.

EXECUTIVE REVIEW

TAKING HALAL TO THE NE XT FRONTIER

alaysia has the enormous geographic good fortune to sits at the crossroads of the major International trade routes from the East, and from the West, from North America to Europe, West and East Asia. The country has become a leading global Logistics hub, and Regional and International trade is the lifeblood of the Malaysian economy. Imports and Exports are worth in excess of USD300 billion annually; putting Malaysia in the top 20 of the World’s largest trading nations. Hence, the globalization of markets is significantly increasing the demand for the movement of merchandise, goods and services in the supply chain and logistics sector. To meet the challenge, MISC Berhad (MISC) through its subsidiary MISC Integrated Logistics (MILS) envisions itself to be a partner of choice in this sector has developed the MILS Logistics Hub (MLH) – a new generation, world class logistics facility offering the complete range of logistics services supported by a single integrated IT platform with a world-wide reach via the web. MILS LOGISTICS HUB (MLH) Strategically located in Pulau Indah, Selangor, the development of the MLH has been divided into three phases of which the completion of the final phase will result in the formation of a 90,000m² state-of-the-art warehouse facility with Free Commercial Zone (FCZ) status. The Phase 1 development is currently completed and operational. The facility is able to accommodate 14,508 pallet positions and 130,000 ft² floor storage area within a total built-up area of 250,000 ft². The Phase 2 development which is a multitemperature controlled storage facility is targeted to be operational in July 2008. MLH acts as a one stop-shop offering a full range of logistics services door-to-door worldwide, including customer delivery where required.

Such value added technology will further enhance the food quality and prolong the product shelf life. Sterilization and food irradiation will be a compulsory process in cold chain in the near future.

Other available services are inventory management, haulage and distribution services, freight and customs management and value added services. STRATEGIC PARTNERSHIPS MILS’ joint venture with ETBSeafrigo, one of Europe’s largest cold storage specialists, will enable MLH to oﬀer its customers total cold chain logistics solutions. Putting together its experience in cold chain management and product knowledge, MILSSeafrigo is conﬁdent in providing quality end-to-end logistics services from manufacturers to consumers. MLH Phase 2 development is multi-temperature controlled facility with storage temperature ranging from +5˚C to -25˚C which will be operational in July 2008. The facility is equipped with mobile racking solution to accommodate 9,778 pallet positions of frozen products and 960 pallet positions of chilled products. The warehouse stores only Halal products ranging from deep frozen such as seafood produce, meats, poultry, vegetable based products, pastries, dairies to refrigerated products, which comprises of fresh fruits, vegetables, fruit-based beverages and confectionery.

In view of many animal-related diseases, such as Mad Cow, Avian Flu and SARS, sterilization and food irradiation processes are widely accepted and required by the international market. Such value added technology will further enhance the food quality and prolong the product shelf life. Sterilization and food irradiation will be a compulsory process in cold chain in the near future. MILS-SterilGamma will primarily offer sterilization and decontamination services. As part of the first phase implementation, two Ethylene Oxide (EtO) chambers are being fabricated to cater to the sterilization and fumigation needs of the pharmaceutical, medical and wood based industries. . TAKING HALAL TO THE NEXT FRONTIER With the growing opportunities of global market especially Halal market and rapid flow of goods, services and technologies into Malaysia, MLH will play a key role in providing accreditation facilities through laboratorial testing and documentation, Halal compliance handling as well as decontamination and sterilizations process in accordance to Islamic principles and practice.

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EXECUTIVE REVIEW

DARABIF MEAT COMPANY SDN. BHD.

arabif Meat Company Sdn Bhd (DMSB) was established in 2004 as a distributor of local chilled beef and later expanded to distribute imported Halal meat in compliance with standard requirements set by Jabatan Kemajuan Islam Malaysia (JAKIM). DMSB brings quality meat to the Malaysian public, adhering to the strictest standards of quality control from the farm to the valued consumers which includes leading prestigious retailers such as Cold Storage, Carrefour, Jusco, Giant to ﬁve star hotels and restaurants.

DMSB offers an extensive range of premium vacuum packed local chicken, chilled beef and lamb from local and imported sources from Australia, New Zealand, Argentina and China. DMSB has successfully obtained its HACCP accreditation from SGS, one of the most respected food safety auditors in the world. DMSB offers an extensive range of premium vacuum packed local chicken, chilled beef and lamb from local and imported sources from Australia, New Zealand, Argentina and China. DMSB Specialises in producing beef, lamb, chicken salmon burgers, mini burger patties and also a line of healthy meat snacks consisting of beef and chicken floss and beef, chicken and fish jerky that is associated with the ‘DINGS’ brand name.

Following the success of producing their own burger patties, DMSB ventured into the quick service restaurant industry, resulting in the Darabif Restaurant, located at Desa Sri Hartamas. DMSB is committed to improving its services with long term objective towards contributing to the development and growth of the Malaysian market. This will be achieved by expanding each of the company’s divisions, exporting to foreign markets and expanding the network of restaurants, hence to be the number one meat brand in Malaysia.

ADER Darabif.pdf

CMY

5/30/08

1:17:50 AM

EXECUTIVE REVIEW

GOING BEYOND HALAL FOOD & BEVERAGES The Halal certification which we obtained and successfully renewed every two years, further attest our effort in providing the best to consumers, Muslims and non-Muslims alike.

hemical Company of Malaysia Berhad (CCM) believes that Halal products will provide a pivotal portion of the world’s FMCG demand. Halal certification benefits Muslims, and at the same time gives confidence to everyone as it is a stamp of quality assurance which certifies and guarantees that the certified products command a consistent high standard of hygiene, quality, safety and sanitary conditions. The Halal certification which we obtained and successfully renewed every two years, further attest our effort in providing the best to consumers, Muslims and non-Muslims alike. This is in line with the government’s efforts to spearhead Malaysia’s development into the halal industry and realise the country’s vision of becoming the global Halal hub,” says CCM Group Managing Director Dato’ Dr Mohd Hashim Tajudin. CCM’s exports its products to over 20 countries, along with regional offices in the ASEAN countries. Its medications for gastrointestinal and cardiovascular conditions Omesec and Vascor, respectively, are blockbusters in these markets, having both undergone Bioequivalent (BE) studies successfully. The products from CCM’s chemicals division are supplied to various industries including water treatment, food and beverages, additives, edible oil, oleochemicals, and textiles both locally and internationally. They are used either as the primary raw material or as process additives, thus directly affecting product quality and safety. JAKIM’s Halal certification is fundamental for the internationally recognised ISO and Good Manufacturing Practice (GMP) certifications. In fact, ISO/GMP is a pre-requisite for halal certification.

Dato’ Hashim reiterates that this benefits non-Muslims as well, for the certified products would have adhered to stringent Islamic requirements that have high standards of hygiene, quality and safety. Taking its commitment to Halal products further, CCM through its research and development company, Innovax Sdn Bhd aims to develop more products that comply with certification standards and at the same time cater to the requirements of consumers who prefer Halal products. With this move, CCM hopes to establish itself as a leader in the global halal pharmaceutical industry. “We have to remember that pharmaceutical products, especially medicines, are in demand, economic conditions notwithstanding. Furthermore, with the rising cost of food, there is a tendency to pick and choose your food, sometimes resulting in an imbalance of nutritious intakes, hence increasing the vulnerability to illnesses. Our vitamins and health supplements which are at an affordable range would enable consumers to take preventive measures in protecting their health, as falling sick can be costly.”

With this philanthropic philosophy in emancipating the world from the unwanted shortcomings of ill health, CCM’s vision has extended to embrace a world vision of affordable Halal certified health supplements. In its bid to understand and be able to meet its international goals and objectives, CCM is an active participant and contributor of the World Halal Forum since its inception in 2006. The fundamental perspectives and issues which the Forum brings up are key catalysts in being able to embrace and provide for the global Halal pharmaceutical market. The Forum also provides a platform for CCM’s products to have optimal exposure to international players and authorities in the Halal market. CCM’s efforts in this monumental cause will soon be the foundation for Malaysia’s foray into setting the Halal standard for the pharmaceutical industry. As a Malaysian-owned corporation on the main board of Bursa Malaysia, CCM, plans to also spearhead the drive in both market awareness and providing a basis for the public to be educated in the benefits and necessity of Halal pharmaceutical products.

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4/3/07 6:47:50 AM

EXECUTIVE REVIEW

PAHANG HALAL FOOD COMPLE X GAMBANG TECHNOLOGY PARK, KUANTAN

he Federal Government, through its Entrepreneurial and Cooperative Development Ministry, had allocated RM 11 million under the Ninth Malaysia Plan to develop the complex. Pahang Halal Food Complex is located within the Gambang Technology Park Area, approximately 20 kilometers from Kuantan in the state of Pahang, Malaysia. It has multiple access by highways through the new east Coast Expressway, Segamat ( Johor) / Pekan and Kuala Lumpur – Kuantan principal road. The Pahang Halal Food Complex, located on 26.70 acres, is implemented by Pahang State Development Corporation (PKNP). PKNP is committed towards working with various corporations and agencies in order to tap Pahang’s halal potential through The East Coast Economic Region (ECER). Pahang Halal Food Complex at Gambang technology park is oﬀ to a good start with 5 companies committing to invest in the ﬁrst phase (15.61 acres) and to begin operation as early as November 2009.

The complex will upgrade the existing SME entrepreneurs which not only prepares them to be proactive but also inculcates good manufacturing practices, quality and product standards, eligibility for halal certification, discipline and orderliness.

In its first phase, the Halal Complex will contain manufacturing plants of two sizes. Two of the five entrepreneurs have taken up 1,314 meter square while three will utilize 722 meter square each. The companies concerned are in herbs, food and biscuit processing. The concept of Pahang Halal Food Complex will be a fully integrated complex ensuring food security and halal monitoring in every aspect of the manufacturing chain i.e from raw material to finished products including halal storage and delivery. The complex will upgrade the existing SME entrepreneurs which not only prepares them to be proactive but also inculcates good

manufacturing practices, quality and product standards, eligibility for halal certiﬁcation, discipline and orderliness. Since the Pahang Halal Food Complex was announced in October 2007, it has attracted from over 40 entrepreneurs, keen to venture into processing various type of Halal Food. Product manufactured at the complex are for the local market but plans are in the pipeline to expand and venture into the export market. A total of 40 entrepreneurs will participated in the programmed organized by the Pahang Halal Food Complex committee and among the course module are ﬁnancial planning, business management, marketing, and packaging.

BUSINESS OWNERS UNION AN INVITATION TO BUSINESS OWNERS

The Business Owners Union is an exclusive club of business owners established by the Islamic Chamber of Commerce and Industry (ICCI).

“Allow me to address you as the elite of the community and the most capable of its brackets, to comprehend and grasp the word ‘ECONOMICS’; to get familiar with it and contemplate together the objective of this word in the past and in the present ages, for economics as we all know is the backbone of life; it is what determines its features and draws happiness and misery at the same time. In its shelter the means of living of nations and the style of their lives is determined, whether prosperity or distress, peace or war”. Sheikh Saleh Abdallah Kamel President, Islamic Chamber of Commerce & Industry

ME MBE RS H I P P RI V I L E GE S • Priority access to projects and companies originating from ICCI • Fee exemption for ICCI’s annual meeting in Makkah Al-Mukarramah, Madina Al-Munawwarah and elsewhere or at any ICCI activities • The priority of promotion of a member’s projects and initiatives among other Union members after assessment of economic viability • The priority for any bids within ICCI and OIC

• VIP reception by ICCI and assistance in all necessary procedures and authentication of documents related to establishment of any projects or commercial exchange within the OIC member countries, • Annual subscription to the summary of researches and studies prepared by ICCI and a 30% discount for the full version of the reports

Business Owners Union aims to further encourage intra-OIC trade and investment and sharing of evaluated projects within the OIC member nations. Membership fee is USD2,000 per year. Online application form is accessible at www.halaljournal.com/bou. Alternatively, kindly email to bou@kasehdia.com for more information.

change through business A Programme of Islamic Chamber of Commerce & Industry

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5/6/08 5:53:18 AM

EXECUTIVE REVIEW

AYAMAS – FIRST IN HALAL, FIRST IN QUALITY

yamas Food Corporation Sdn Bhd was the first company in Malaysia to not only produce premier quality halal chicken, hygienically processed and packed at its plant but also to market branded halal chicken and chicken-based products domestically and internationally. Today it is Malaysia’s foremost chicken breeding, processing and retailing enterprise with fully integrated operations, operating one of the largest and most modern poultry processing plants in the Asia-Pacific region in Port Klang, Selangor and Bukit Mertajam –both plants have a combined capacity to process 140,000 birds per day. It supplies whole chicken, cut chicken parts and further processed chicken to both the domestic and export markets, including Singapore, Indonesia, Brunei, Hong Kong, the Middle East and other countries. Ayamas freezer-to-fryer further processed chicken products come ready to cook. Among Ayamas’s freezer-tofryer products are its ever popular Golden Nuggets, Breaded Drummets, Breaded Meatballs and Ayamas Crispy Fried Chicken. Our latest freezer-tofryer products are Chicken Fingers, Curry Crunz, Crispy Fried Chicken, Power Nuggets and Popcorn Bites. The company spends over RM5 million on research and development annually. At its fully equipped Research and Development Centre nutritionists continually develop new products that are well received locally and overseas, including the development of product line extensions into ready-to-eat products such as canned curry chicken. Ayamas recently came out with its latest product - Chicken Curry with Potato, its first ready to serve and eat canned food item. The landmark event is the forerunner to more shelf stable products the company plans to bring out to make its Ayamas brand even more relevant to a wider cross section of consumers, both domestically and internationally. To capitalize on growing consumer demand for value and convenience food, its marketing and sales department has been expanded to further improve brand awareness and market penetration domestically and overseas.

It is in the process of beeﬁng up its export team to further develop the Hong Kong, Middle East and other overseas markets. Ayamas has ISO 9002 certiﬁcation and is currently in the process of obtaining the Hazard Analysis and Critical Control Points or HACCP, an integral part of quality assurance for the food industry worldwide. HACCP focuses attention on the potential hazards to the safety and quality of products during their processing and handling. The process ensures their safety and quality from raw material stage to the end product. That’s why the company’s tagline is ‘First in Freshness, First in Quality’. Ayamas has a Syariah Advisory Council, whose members are distinguished and prominent religious scholars from various Islamic institutions. This council acts as an advisory body to it on all religious matters relating to its business. It maintains close rapport with the various religious departments, councils and bodies and also conducts regular inspections on Ayamas’s various plants and operational facilities to ensure that it fully complies with the halal requirements of Islamic Law and all Malaysian Government regulations.

Ayamas guarantees that all its products are halal because it has 100% control at each and every stage of its processes, from breeding and hatching to slaughtering, processing, packaging and distribution. It ensures that every stage of slaughtering, processing and packaging strictly observes Islamic religious requirements, monitored by religious authorities. All Ayamas products are certiﬁed halal by Jabatan Kemajuan Islam Malaysia and use the JAKIM logo. Ayamas’ eﬀorts to maintain high quality control standards have also won recognition and support from Yum! Brands, Inc., the global operator of KFC, Pizza Hut, Taco Bell, A&W and Long John Silver restaurants. In fact, the Malaysian Superbrands Council selected Ayamas as a Superbrand as consumers have come to trust Ayamas for its quality, healthy, fresh and wholesome products. Its long standing commitment to quality has helped reinforce its brand values. Ayamas is also a winner of Livestock Asia’s Outstanding Meat Processor Award 2007 in recognition of its contributions to management excellence and best practices in the livestock industry.

THE URUGUAYAN BEEF INDUSTRY H.E Pablo Sader Ambassador of Uruguay to Malaysia OVERVIEW Bordering Argentina and Brazil, the Atlantic Ocean and the river Plate, Uruguay is a green, gently undulating country that stretches from parallels 30 to 35 latitude south. It has a population of 3.3 million; around half of them live in Montevideo, its capital city. The country has a very stable political and social systems, deeply rooted democratic traditions and high social indicators. After an unprecedented financial regional crisis in 2002, Uruguay has recovered growing at “Asian” rates (11.9% in 2004, 6.6% in 2005, 7% in 2006 and 7,5% in 2007).Its fertile plains are covered with excellent pastures that are grazed by about 12 million heads of cattle and as many sheep, producing arguably the best beef in the world. Needless to say, Uruguayans are meat eaters, having one of the highest per capita consumption of animal proteins. Cattle-growing has been a key feature all along our history; it was instrumental to the settlement by the Spanish and Portuguese. Interestingly, the first European settlers were not human but cattle and horses introduced by the then Governor of Asuncion who, in the early seventeenth century saw the potential in the territory’s vast grasslands. Therefore, we are talking of a three centuries old tradition of cattle industry and beef exporting. URUGUAYAN BEEF In 2008, according to the first quarter figures Uruguay is poised to go past its record of 500,000 tons posted in 2006.Beef is the country’s main export product, accounting for about 19% of the total exports. Uruguay exports to 80 of the most sophisticated and demanding markets in the world, the United, States, Russia, the European Union, Canada, Mexico and Brazil topping the list. KEYS TO SUCCES Uruguay has succeeded in earning the trust of the markets based in safe, natural and sustainable production systems. • Green grass and pure water. From nature to consumer, that is our motto. The country rates 6th in the World Environment Ranking, its hydrographic system is considered the second largest clean water supply in the world. • Excellent sanitary record: Uruguay is free form Foot and Mouth

disease with vaccination, and is also one of the 4 countries recognized as totally free of BSE. The use of growth hormones and animal proteins in feed is prohibited by law. Antibiotics in feed are also banned. • Intensive and responsible use of high technology. Natural beef does not mean technology-free beef. On the contrary, Uruguay uses high tech, particularly with its ground-breaking, highly developed and effective cattle identification tracking system from ranch to harvest that gives the consumer every guarantee. • Black label. Quality is a top priority. Uruguayan natural extralean beef combines a high standard of nutritional value with a distinctive flavor. Uruguayan companies have developed special certified products, including Uruguayan Natural meat, Uruguayan Hereford beef, Uruguayan Angus Beef and Uruguayan Organic Beef, which are guaranteed by prestigious international `certifying firms. • A healthy product. Uruguayan beef is recommended in a healthy diet because of low levels of fat . BEEF EXPORTS TO MALAYSIA From 2004 onwards the export curve of our exports to Malaysia is ascending. Uruguay is the second largest supplier of frozen beef to Malaysia, reaching 3.8 thousand tons and about USD 8 million in 2007. HALAL INDUSTRY Uruguay has been exporting Halal certified beef and mutton for many a decade to many Islamic countries or countries with a sizable Muslim population. The certifying entity is the Islamic Council of Uruguay. Its protocols have been approved by Malaysia in 2003. Uruguay considers that Malaysia, with internationally recognized Halal standard has a considerable importance as a Halal hub. That is why during the state visit of President Tabaré Vazquez in November 2007, it was agreed that INAC (National Meat Board of Uruguay, a 41 years old organization that includes government, farmers and packers with the endeavor to formulate and implement a national meat policy) will sponsor the 2008 World Halal Forum, providing all the beef that will be consumed during the event.

EXECUTIVE REVIEW

Malaysia ,

a gastronomic journey of flavors, colours and cultures

“Tell me what you eat, and I will tell you what you are” - Anthelme Brillat-Savarin

hat better way to know a culture and its people than through the food they eat? Gastronomy is increasingly becoming an important element in the tourism industry, as countries compete to draw people to their shores. Not only is the local cuisine central to the tourist experience, it is also a signiﬁcant source of identity, in postmodern societies. The Encyclopedia Britannica (200) deﬁnes gastronomy as: ‘the art of selecting, preparing, serving, and enjoying the food’. Once the pursuit of nobility, gastronomy has over time come to include ‘peasant food’ which is typical of regional and local cuisine. In Malaysia, one can enjoy a wide selection of these so-called ‘peasant food’ as each state in the country, and there are 13-states altogether, has its own specialties. Added to that is Malaysia’s multicultural community, which brings to the table a unique blend of ethnic cuisines that will appeal to consumers and tourists everywhere. “Food is our common ground, a universal experience” - James Beard

Following the establishment of the Malaysia: Truly Asian Kitchen, the country is ser to venture into a whole chain of comprehensive development of gastronomic activities that highlights the move of food and related products from farm to table, and use of restaurants as a “Window to Malaysia”.

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Quite simply, the idea is to set up a network a network of Malaysian restaurants around the world and capitalize on Malaysia’s historical amalgamation of multicultural groups and a wide array of cooking styles and traditions, as a platform to showcase Malaysian cuisine. At present Malaysia has over 350 restaurants operating in various destinations around the world. MTAK aims to increase the number of restaurants overseas through the expansion of existing restaurants, and the creation of branch restaurants as well as new restaurants to 8,000 by the year 2015. Once launched, these restaurants will act as a one-stop centre for Malaysia to brand itself as a popular gourmet and tourist destination. With interest in Asian cuiosine on the rise, more so-called exotic ingredients are now in demand. Although these ingredients are widely available in the open market, the Malaysian Government, with the co-operation and support from the Malaysian trade Development Corporation (MARTRADE), hopes to capitilaise on these market demands, in order to promote the country’s gastronomic by-products i.e. sauces, mixes, condiments, juices etc internationally. Apart from presenting Malaysian cuisine to the world, the Malaysian Kitchen programme attempts to promote the local culture and handicrafts through these restaurants, by way of décor, tableware and even music, to display a wholly Malaysian ambiance. The restaurants will also serve as a channel for Malaysian entrepreneurs to bring local food products such as condiments, sauces and pastas to foreign tables.

Given the strong relationship between gastronomy and identity, it is not surprising that food has become and important place marker in tourism promotions. Food can be used as a tool for guiding tourists around regions or countries. The idea behind such routes is that speciﬁc products can be linked to particular locations and/or seasons e.g. the famous Peranakan or Nyonya dishes of Melaka, the hawker food experience in Penang and even the taste of the diﬀerent fruits in Malaysia (seasonal). Aggressive measures are being taken in the areas of advertising and marketing Malaysian cuisine through trade shows, exhibitions, gourmet shows, trade missions, Malaysian festivals and carnivals overseas. While Tourism Malaysia has for the last twenty years been successfully carrying out numerous food promotions overseas, the Malaysia Kitchen programme aims to reinforce and expand on the existing exercise with new ideas and concepts in the hope of establishing a name for Malaysian cuisine alongside other great cuisines of the world. “One cannot think well, love well, sleep well, if one is not dined well’ - Virginia woolf

“ I am not a glutton – I am an explorer of Food” - Erma Bombeck

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HALAL INDUSTRY DEVELOPEMENT CORPORATION (HDC)

DATO ’ JA MI L BI DI N

YBhg Dato’ Jamil Bidin, aged 50, is the Chief Executive Officer of the Halal Industry Development Corporation Sdn Bhd (HDC). A graduate in Accountancy with a Master Degree in Business Administration (Finance) from the United Kingdom, Dato’ Jamil Bidin started his career as an Accountant with Rothmans of Pall Mall (M) Berhad in 1984 and has over the years, acquired extensive experience in auditing, corporate finance and financial management in various positions in public listed companies such as C.I. Holding Berhad, Arab Malaysian Group and Malaysian Resources Corporation Berhad. With his vast corporate expertise, he was appointed by the Prime Minister on 16 August 2006 to lead HDC; a wholly owned company of the Ministry of Finance. HDC was established to develop the Halal industry with a mission of making Malaysia a preferred hub for Halal products and services worldwide. Ever since helming HDC, Dato’ Jamil has been advocating the development of the country’s Halal industry and has also successfully spearheaded various HDC initiatives such as handling Halal certification, for both local and international needs, creating Halal investment opportunities in Malaysia and the development of the Halal Master plan, which was approved by the Malaysian cabinet on May 2, 2008.

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Badlisyah Abdul Ghani, aged 35 joined CIMB Group, South East Asia’s Most Valued Universal Bank in 2002, and was attached in the Corporate Finance Division, prior to his appointment as the Group Head of Islamic Banking. He is responsible for the overall Islamic banking and finance business of CIMB Group. He has a Bachelor of Laws Degree from the University of Leeds, United Kingdom In 2006, he was appointed as the Executive Director and Chief Executive Officer of CIMB Islamic Bank Berhad, the Group’s anchor Islamic operating entity under its global “CIMB Islamic” franchise. Badlisyah is recognised as a leader in Islamic finance globally. Amongst his notable accomplishments includes the introductions of the world’s first Sukuk al Ijarah, the world’s first Istisna’ Sukuk and the world’s first Musyarakah ABS/RMBS. In 2004, at the age of 31, Euromoney named him one of “Global Top 20 Pioneers in Islamic Finance” and in 2007 he was voted “Islamic Banker of the Year” at the prestigious Islamic Business and Finance Awards and the “Best Individual Islamic Banker in 2007” by Islamic Finance News Poll. Recently he was named the sole recipient of “The Asian Banker Promising Young Banker Award for Malaysia 2007” in The Asian Banker Achievement Awards 2007 programme. He is also a Director of CIMB Islamic Investment House BSC (C), Bahrain, and CIMB Islamic Funds LCC limited, Brunei.

B ADL I S YA H A BD UL G HA N I

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TA N S RI D ATO ’ MUH A MM A D A L I H AS H I M

Tan Sri Dato’ Muhammad Ali bin Hashim, 61, is the Chairman of KFC Holdings (Malaysia) Bhd (KFCH). He has been the Group Chief Executive of Johor Corporation (JCorp) since January 1982. He graduated from the University of Malaya with a Bachelor of Economics (Honours) degree and later conferred the honorary Doctor of philosophy in entrepreneurship from Universiti Teknologi Mara and similarly from Universiti Tun Hussein Onn. His entrepreneurial tenacity and visionary leadership has built JCorp into a leading Malaysian conglomerate involved in several business sectors such as palm oils and Oleochemicals, Food and Restaurants, Healthcare, Property . The company also has a myriad of companies listed in the Main Board of Bursa Malaysia. Tan Sri Dato` Mohammad Ali holds senior positions in a number of key associations that shape the economic future of Malaysia, such as MIDA and MICC. Tan Sri Dato’ Muhammad Ali has written several books on business and management entitled “Membujur Lalu …” in 1996, “Bisnes Satu Cabang Jihad” in 2003 and “Pengisian Agenda Ekonomi Di Bawah Konsep Islam Hadhari: Menjadikan Bisnes Satu Cabang Jihad” in 2004.

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Hajah Normah is the current Acting Director of Agriculture in Brunei Darulssalam. She Holds a Master of Science (MSC) from Universiti Kenbangsaan Malaysia. Her responsibilities in the position of Director of Agriculture are vast. She sits on the board of committees of Halal Import permits as well as on the Committee on Prevention of Pandemic InďŹ&#x201A;uenza. She plays a crucial role in the well being of the nation. She sits on the board of various Government Linked companies such as Halaqah and Jerembak Holdings. She received her Bachelor of science from Queen Elizabeth College in the University of London.

MRS . HA JA H NORM A H S URI A H AYAT I B T. (DR) HA JI AWA NG MOH A MM A D JA MI L A L -S UF RI

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Prof. Dr. Mohammad Hashim Kamali was born in Afghanistan in 1944. He is the CEO and Chairman of Hadhari Institute for Advanced Islamic Studies and a member of the Royal Academy of Jordan. Currently, he is on the International Advisory Board of 11 academic journals published in Malaysia, USA, Canada, Kuwait, India, Australia and Pakistan. He is also a Shariah Advisor with the Securities Commission of Malaysia, Chairman of the CIMB Shariah Committee and Chairman of Shariah Board, Stanlib Corporation of South Africa. He was a member and Chairman of the Constitution Review Commission of Afghanistan, May-September 2003. In May – June 2004, and subsequently in October 2007 he served as a UN consultant on constitutional reforms in the Maldives, and as a UN expert on the constitution of Iraq 2005 – 2006. Prof. Dr Kamali’s books, Principles of Islamic Jurisprudence (Cambridge, 1991 & 2003); Freedom of Expression in Islam (Cambridge, 1997); Freedom, Equality and Justice in Islam (Cambridge, 2002) and A Textbook of Hadith Studies (Leicester, UK., 2005) and are used as reference works in leading English speaking university worldwide. His latest book, Shari’ah Law : An Introduction, was published by Oneworld Publications of Oxford (2008). He received the Isma’il al-Faruqi Award for Academic Excellence twice, in 1995 and 1997.

PROF. DR MOH A MM A D HAS H I M KA M A L I

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DR. HA JA S IT T I E S HAYM A Z E NA I D A P. HA DJI RA OF -L A I D A N

Dr. Haja Sittie Shayma Zenaida P. Hadji Raof-Laidan is the first female Regional Director of the Ministry of Science and Technology (DOST) in South Central Mindanao, Philippines and a Muslim Scientist who is the founder and President of the Mindanao Philippines Halal Development Foundation, Inc. In recognition of her ability to lead in various fields, she was elected to Chair the following namely: Regional Information Technology and Electronic Commerce Council (RITECC);Cotabato Region Industry Research and Development Consortium (CRIERDC); Region XII Analytical Laboratories Consortium (LABCON XII); Region XII Health Research and Development Consortium; and, the Mega Halal S&T Consortium, all of which she still holds today. A prolific researcher, Dr. Laidan’s studies have been published and discussed in a number of international publications, and in many academic, science and technology conferences. She became a recipient of numerous awards in fitting recognition of her distinctive contributions for rural community development and in various socio-technological programs.

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Indonesia-Born Irfan Sungkar is currently the Head of Research and Strategic Projects at KasehDia Sdn Bhd. Prior to that, Irfan served eight months as the Head of Research and Advisory with Global Research and Advisory Sdn Bhd. Irfan has served for six years as a senior consultant: Food Economist/Developmental Economist, with RMA Perunding Bersatu Sdn Bhd. Additionally, he is presently holding the position of Vice Chairman of the International Association of Registered Financial Consultant/IARFC’s Indonesia Chapter – A position he has held since June 2003. A former lecturer, Irfan 36, holds a Master of Economy from the Universiti of Malaya, with a major in International Finance in Jakarta. He is currently pursuing his Doctorate in the University of Malaya. The ﬁeld of research is titled “Economic development: Supply Chain Competitiveness and Innovation”. His membership in professional Organizations extends to that of the International Association of Registered Financial Consultant, USA; the Society for Risk Analyst, USA and the Malaysian Economics Association.

DR. IRFA N S UNG KA R

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DR. JO CHE N P. Z OL L E R

Dr. Jochen P. Zoller joined Intertek Group Plc in May 2006 as the Global Director of Intertek’s food services, and became President of the new Food Service division in January 2007. Dr. Zoller has a Ph.D. in chemistry from the Technical University of Munich and an MBA from Open University Business School of Great Britain Before joining Intertek, Dr. Zoller was the CEO of Genetic ID/Cert ID, a testing, inspection and certification company in the field of traceability of GMO’s – to lead Genetic ID’s expansion in the EU market. Furthermore he was the founding Managing Director of TÜV Vitacert GmbH, which was established in 1999 as an initiative of TÜV Süd AG to provide certification, inspection and testing services for food and animal feed producers. In addition to Dr. Zoller’s expertise in food surveillance and the development of structures and markets for new and expanding companies, he has a strong scientific background in the field of chemistry with respect to renewable resources. He has made numerous contributions to various academic textbooks and has been published in leading chemical journals.

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Saud Rashed Abdallah Alaskar is the director of Conformity Assessment Department, GCC Standards Organisation (GSO). Since 2005, he has been elected as a member of GCC Food Safety Committee, Chairman of CGG Conformity Assessment Committee and Chairman of GCC Accreditation Centre Steering Committee. Currently, he is responsible in setting and publishing the GCC Food Safety Regulations and Rules as well as the GCC Technical Regulations based upon essential requirements for different products’ categories. Among others, Saud Rashed was also responsible in preparing, establishing and reviewing the Guidelines of the procedures pertaining to International Conformity Certificates from Exporting Countries, which needs to be consistent with the WTO requirements. He has also played a significant role in preparing and executing on the establishment of the King Abdul Aziz Quality Prize Guide and Rules.

S AU D RAS H E D A BD A L L A H A L AS KA R

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EXECUTIVE REVIEW

D ATO` NUR HA RUDDI N BI N NORDI N

Dato` Nurharuddin has been a prominent member and contributor to the Malaysian administrations trade policies. Currently serving as the Chief Executive Officer of the Malaysian External Trade Development Corporation (MATRADE), he has reaped a myriad of awards and merits that make him an authority on matters relating to trade policies. A father of two lovely daughters, Dato` Nurharuddin has gained with an accolade of academic qualifications which include an M.B.A from the university of Birmingham, Diploma’s in public administration and Trade policy from GATT in Switzerland and he has completed an advance management program from Harvard. From 1978 – 1985 Dato` Nurharuddin served as the assistant director in the road transport department before holding the same position in the Ministry of international trade and industry (MITI) from 1986-1993. He then moved on to act as the trade commissioner, in the Malaysian trade commission in New York before being appointed as the Director for the Americas/Europe division of MATRADE. For all his efforts and achievements Dato` Nurharuddin was promoted to be the deputy chief executive of MATRADE before his current investiture as the CEO.

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Robert Madge is the President of IDtrack (the European Association for Secure Identification), a non-profit organisation based in Barcelona, Spain, providing information, guidance and coordination for the secure implementation of radiofrequency identification (RFID) and other automatic identification systems. Mr. Madge is also the founder of Xifrat Daten AG, of Zug in Switzerland, which develops software technology for large scale database implementations, and produces solutions for process flow and for data-intensive product tracking and tracing applications In addition, Mr. Madge is the founder and International Director of FoodReg AG, an international company located in Switzerland, UK, Thailand and Malaysia. The company provides IT services to the food industry and commercialises a very innovative software solution for record keeping, controls and traceability solutions and computerised food safety programmes. From 1986 to 2001, Mr. Madge was the Chairman and CEO of Madge Networks NV, a company in the field of networking technology and products. Under Mr. Madge’s leadership, Madge Networks grew to become one of the world’s leading network product companies in the mid-1990s, producing innovative products based on the technologies of token ring, ATM, multi-media, and wireless networking. The company’s operations extended to offices in more than 40 countries, and annual sales of $500 million.

MR ROBERT M A D G E

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WORLD ISLAMIC SERVICES FORUM 2008 26 & 27 NOVEMBER 2008 â&#x20AC;˘ KUALA LUMPUR, MALAYSIA

AS MUSLIM ECONOMIES DEVELOP AND MOVE UP THE VALUE CHAIN, SERVICES THAT COMPLEMENT INDUSTRIAL, SOCIAL, AND ECONOMIC DEVELOPMENT IN-LINE WITH THE SHARIAH WILL BE THE NEXT ENGINE FOR GROWTH. For the first time, the World Islamic Services Forum will bring together the developments in this under explored sector and will be discussing: Islamic Finance Zakat Takaful Waqf Legal Advisory Halal Products & Services An understanding of these areas will be important for policy makers, governments, businesses, professionals and media alike.

A N O T H E R D E V E L O P M E N TA L P R O G R A M M E B Y K A S E H D I A F O R M O R E I N F O R M AT I O N ,

L O G O N T O W W W. K A S E H D I A . C O M

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PA N E L IS T

IM A M F E I S A L A BD UL RAUF

Imam Feisal Abdul Rauf is Chairman of the Cordoba Initiative, an independent, non-partisan, and multi-national project that works with state and non-state actors to improve Muslim-West relations. For his skillful approach to the complex intersection of Islamic and Western viewpoints on diﬃcult religious, cultural, and political situations, he has received numerous requests for his expertise and advice. A number of these have resulted in working relationships with oﬃces in the U.S. Department of State, members of the U.S. Congress, and representatives of foreign governments. Frequently asked to comment on issues pertaining to Islam and the Muslim world, Imam Feisal has appeared regularly at the Council on Foreign Relations and the World Economic Forum and in national and international media . His publications include the books, Islam: A Search for Meaning, Islam: A Sacred Law (What every Muslim Should Know About the Shariah), and What’s Right With Islam: A New Vision for Muslims and the West.

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EXECUTIVE REVIEW

Born in 1976, Nordin converted to Islam in 1992, in his native home land of Australia. He moved to Malaysia and completed his education here. Having worked and gained experience working for diﬀerent MNC’s, in 2002, he co-founded and became the Executive Director of KasehDia a company that is dedicated to the development of Halal. A recent article in The Asian Wall Street Journal describes KasehDia as “Making a Bid to Become the Muslim World Lead Proponent of Halal”, which is well said considering the leading projects that have been developed. This includes the best selling and award winning Halal Food Guides covering some 7 countries across the globe, which was launched by the Prime Minister of Malaysia, Dato’ Seri Abdullah Hj Ahmad Badawi, in 2004. However he made headline news with the publication of The Halal Journal, which was a resounding international success. To top things, oﬀ KasehDia became the main proponent and creator of the World Halal Forum that established itself as the premier event in the Global Halal industry in only its second running. His broad understanding and approach to issues pertaining to the halal context has made him a sought after advisor and consultant to Industry and Government leaders. Nordin has proven his entrepreneurial ability in the key role he has played in developing KasehDia. Nordin also sits on the boards of several companies, and on the Board of Trustees of the International Halal Integrity Alliance. For all his fruitful endeavours and success, he has recently been appointed as the deputy Chairman of The World Halal Forum.

NORDI N A BD UL L A H

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PA N E L IS T

Dato`Abdul Rahman Mamat,56, is currently the Secretary General of the Ministry of International Trade and Industry. His illustrious career spans across numerous countries representing the Malaysian ministry of trade. He has been a key catalyst in boosting Malaysia’s international trade reputation, and has paved the path for many foreign direct investments into Malaysia. Likewise he has been instrumental in identifying lucrative international foreign investments, opportunities and market trends. Dato` is one of the great facilitators of the Malaysian economic beneﬁts we see today.

D ATO ’ A BD UL RA HM A N M A M AT

Datu Zaldy U. Ampatuan is currently the Regional Governor of Autonomous Region in Muslim Mindanao. Consequently, the 44 yearold Filipino is also the Chairman for both the ARMM Social Fund for Peace and Development (ASFPD) and, the Regional Economic and Development Planning Board – ARMM. He has achieved various notable accomplishments which include acting as the prime mover in the building of Kabulnan River Irrigation System (KRIS), the project helped farmers to enjoy the facilities of one of the best irrigation systems. He is the recipient of various awards and recognitions in the ﬁeld of good governance, social and civic accomplishments

D AT U ZA L D Y U. A MPAT UA N

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EXECUTIVE REVIEW

Darawati Hussain heads CIMB Private Equity & Venture Capital (CPE). Ms. Hussain has over 14 years experience in corporate finance, asset management and private equity. She first joined the corporate advisory team of CIMB Group (Malaysia) where she specialised in mergers and acquisitions and capital raising transactions. She holds a Bachelors’ Degree in Economics and Accountancy from Durham University, United Kingdom and also holds an MBA from London Business School, (UK), having also obtained the Chartered Financial Analyst (CFA) qualification.

D A RAWATI HUS S A I N

Dato Aﬁfuddin is currently serving as the Deputy Director General of the Malaysian Industrial Development Authority (MIDA) in Kuala Lumpur. He has been a prominent part of MIDA’s development and has successfully served the institution for the past thirty years. During the past two years he has been heavily involved in securing a vast number of foreign direct investments into Malaysia, through his ingenious promotional and cross-border activities. This proud father of four is at the heart of most of the Malaysian industrial achievements.

DATO’ A FIFU DDI N BI N A BD UL KA DI R

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PA N E L IS T

Cedomir Nestorovic, 48, is a professor at ESSEC Business School, Paris. His forte revolves around International Marketing, with speciﬁc emphasis on perfumes and cosmetics. He is understands and meanders his marketing and academic approaches with speciﬁc attention to geopolitics, intercultural marketing (religious and marketing) and marketing is an Islamic environment for ESSEC MBA. The PhD holder in Political Science from the Institute of Political Science, Paris, Cedomir also has published huge collection of books and article, which include “Marketing in an Islamic Environment” and “Le Marketing En Europe Centrale”. His piece also has became a reference to the undergraduates.

CE D OMI R NE S TORO V IC

Hirofumi Oki, 44, is currently a Researcher at the Shariah Research Institute, Takushoku University, Tokyo, Japan. Adil (his Muslim name) is a PhD holder from the Department of Da’wah and Human Buildings, Academy of Islamic Studies, University of Malaya, majoring in Contemporary Da’wah Methodology. The father of two then went to further his studies in 1989 at the Islamic University of Madinah, Saudi Arabia till 1993. In 1998, he obtained the Masters in Islamic Revealed Knowledge from the International Islamic University Malaysia majoring in Contemporary Islamic Thoughts. Able to speak over ﬁve languages, including Arabic has enabled him to be an international ﬁgure who can reach out to a multitude of audiences through his collective understanding of multicultural diversity.

HI ROF UMI OK I

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EXECUTIVE REVIEW

D A RH I M B . D A L I H AS H I M

Darhim bin Dali Hashim, aged 35, is currently the Chief Executive Oﬃcer of International Halal Integrity Alliance Ltd (IHI). He brings to IHI a wealth of corporate and Halal industry experience – to propel IHI to the global heights expected of it. Darhim was the Head of Capacity Development at Halal Industry Development Corporation (HDC), Malaysia and previously in the Halal food business. As Executive Director of MLC Industries Sdn Bhd (MLC), he was in charge of the overall operations and trading in Halal meat. He was invited to share his knowledge and experience on Halal Journal TV and to become a moderator at the World Halal Forum in 2006 and 2007. He has also been invited to give presentations at various Halal Industry Dialogues in South Africa, China, Indonesia, Turkey, United Kingdom and the Netherlands. He had also served as an audit manager at the Kuala Lumpur oﬃce of PricewaterhouseCoopers (PwC) after having completed his Chartered Accountancy with Kingston Smith in London. He graduated with a Bachelor of Science (Honours) degree in Economics from the University of Bristol, England.

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I N I N V I TAT I O N TO J O I N

THE INTERNATIONAL HALAL INTEGRITY ALLIANCE (IHI ALLIANCE) IS AN INTERNATIONAL, NON-PROFIT INITIATIVE CREATED TO REPRESENT THE INTERNATIONAL HALAL INDUSTRY PLAYERS WITH ONE DEFINITIVE VOICE. THE IHI ALLIANCE’S MISSION IS TO STRENGTHEN THE HALAL MARKET AND UPHOLD THE INTEGRITY OF HALAL FOR THE BENEFIT OF ALL. THE IHI ALLIANCE WILL INITIALLY FOCUS ON 5 MAIN PROGRAMS: TO PROMOTE AND DEVELOP BEST PRACTICES FOR ASSURING HALAL INTEGRITY ACROSS THE ENTIRE SUPPLY CHAIN OF THE HALAL INDUSTRY. TO PROMOTE THE UNDERSTANDING AND ACCEPTANCE OF HALAL GOODS AND SERVICES GLOBALLY TO BOTH MUSLIM AND NON-MUSLIM CONSUMERS. TO MAKE HALAL PRODUCTS AND SERVICES MORE WIDELY AVAILABLE ESPECIALLY IN NON-MUSLIM COUNTRIES BY ENCOURAGING MORE MANUFACTURERS/ SERVICE PROVIDERS TO INTRODUCE OR EXPAND HALAL PRODUCT LINES. TO FACILITATE RESEARCH IN CREATING A KNOWLEDGE BASE ON HALAL AND DEVELOPMENT OF NEW PRODUCTS AND TECHNOLOGIES THAT WILL PROVIDE SOLUTIONS FOR HALAL INDUSTRY PLAYERS. TO WORK HARMONIOUSLY WITH VARIOUS GOVERNMENTS IN GLOBAL HUMANITARIAN EFFORTS TO DEVELOP THE HALAL INDUSTRY AND FOSTER INTRA-OIC TRADE.

THE IHI ALLIANCE IS NOW INVITING COMPANIES, ORGANISATIONS AND INDIVIDUALS WITH CERTAIN EXPERTISE TO JOIN AS IHI MEMBERS AND HELP BUILD A STRONGER AND ROBUST GLOBAL HALAL INDUSTRY. LOOKING FORWARD TO WELCOMING YOU AS PART OF THE ALLIANCE TO HELP STRENGTHEN THE HALAL MARKET.

For more membership details including benefits, categories and fees, please log on to www.ihialliance.org or email to info@ihialliance.org

IHI ad HJ.jpg 2

5/7/08 10:30:38 PM

T H E FORUM

EXECUTIVE REVIEW

P ROG RA M M E MONDAY, MAY 12 2008 - TUESDAY, MAY 13 2008, KUALA LUMPUR CONVENTION CENTRE

| MONDAY, MAY 12 | BALLROOM 2, LEVEL 3 |

3:40 - 4:00

Case Study China/ Ningxia Hui Autonomous Region Mr. Hei Zhihu Assistant Secretary General, Government of Ningxia Hui Autonomous Region, China

4:00 - 5:00

Panel Discussion Y.Bhg Dato’ Noharuddin Nordin (Session Chair) CEO, Malaysia External Trade Development Corporation (MATRADE) Dr. Habib M’ Nasria Director, McDonalds Middle East-Dubai, UAE Dr. Eiichi Tamiya Professor, Osaka University, Japan

SESSION 1 OPENING CEREMONY & KEYNOTE ADDRESSES { 7:30 AM – 10:40 AM } 9:00 - 9:10 9:10 - 9:20

9:20 - 9:30

9:30 - 10:00

Arrival of Prime Minister of Malaysia YAB Dato’ Seri Abdullah Ahmad Badawi

12:45 - 2:00

Opening Remarks by MC, Doa Recitation by Imam Faisal Abdul Rauf, the Founder of the Cordoba Initiative, Multimedia Presentation Welcome Remarks Ms Jumaatun Azmi Founder – World Halal Forum Address by World Halal Forum Chairman His Excellency Sheikh Saleh Abdullah Kamel President of Islamic Chamber of Commerce and Industry (ICCI)

10:00 - 10:30 Keynote Address Prime Minister of Malaysia YAB Dato’ Seri Abdullah Ahmad Badawi

5:00

11:00 - 11:30 Developing the Halal Industry within Islamic Principles Dr. Mohammad Hashim Kamali CEO and Chairman, Hadhari Institute for Advanced Islamic Studies • A Shari’ah Perspective on Halal and Haram 11:30 - 12:00 Developing the Halal Industry YBhg. Dato’ Jamil Bidin CEO of Halal Industry Development Corporation (HDC) • International Halal Certification • Industry Development Program 12:00 - 12:30 Islamic Banking as a Developmental Force Mr. Badlisyah Abdul Ghani Executive Director / Chief Executive Officer, CIMB Islamic Bank • Developing Shariah Banking for ethical & fairer business practices 12:30 - 1:00

1:00 - 2:00

Panel Discussion Dr. Cedomir Nestorovic (Session Chair) Professor, ESSEC Business School Paris, France Mr. Mohd Shukri Abdullah CEO, MIHAS (M) International Halal Showcase Shalat al-Dzhur, Press Conference and Lunch

SESSION 3 INTERNATIONAL HALAL AGENDAS { 2:00 PM – 5:00 PM } 2:00 - 2:30

Keynote Address 3 His Excellency Dr. Ir. Anton Apriyantono Minister of Agriculture, Republic of Indonesia • The way forward for Indonesia Halal Industry • Accessing Indonesia’s growing Halal market

2:30 - 2:55

Brunei Halal Brand Mrs. Hajah Normah S.H. Jamil Director of Agriculture, Ministry of Industry & Primary Resources, Brunei • Halal Development Initiatives in Brunei

2:55 - 3:20

3:20 - 3:40

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Philippines Approach to the Global Halal Market through Science, Technology & Innovation Dr. Haja Sittie Shayma Zenaida P. Hadji Raof-Laidan Regional Director, Department of Science and Technology, Philippines Halal Industry in Japan Professor Hirofumi Oki Shariah Research Institute, Takushoku University, Japan

2:00 - 2:30

Standards and Conformity Issues in GCC Standardization Org. (GSO) Mr. Saud Rashed Abdallah Alaskar Acting Director General, GSO • Regulatory issues faced in the food manufacturing sector within the GCC • Understanding regulatory framework to improve flow of halal products • Recent developments in the GCC region

2:30 - 2:50

Halal Traceability as a Means to Access European Market Mr. Robert Madge President of IDTrack, the European Association of Secure Identification Founder, Xifrat Daten AG, Switzerland

2:50 - 3:10

Halal Best Practices: An Integration of Product & Safety with the 21st Century Corporate Responsibility Dr. Jochen P. Zoller President, Intertek Food Services, UK

3:10 - 3:30

Halal Standards: Malaysia Experience Ms. Nor Latifah Hussin Assistant Director, Department of Standards Malaysia

3:30 - 4:30

Panel Discussion Mr. Darhim Dali Hashim (Session Chair) CEO, International Halal Integrity Alliance (IHI Alliance) Mrs. Fadilah Baharin Director General, Department of Standards Malaysia Mr. Amir Sakic Director, Agency for Halal Quality Certification, Bosnia & Herzegovina

4:30 - 5:00

Resolution Formation Mr. Nordin Abdullah World Halal Forum Deputy Chairman (Panel Chair) Mr. Irfan Sungkar Head of Research & Strategic Projects, KasehDia Mr. Darhim Dali Hashim CEO, International Halal Integrity Alliance (IHI Alliance) Mrs. Fadilah Baharin Director General, Department of Standards Malaysia

5:00 - 5:30

Summation and Closing Remarks World Halal Forum Chairman

5:30 - 6:00

Shalat al-Asr, Press Conference, Networking & Refreshment

Shalat al-Asr, Press Conference, Networking & Refreshments

SESSION 4 SUSTAINABLE DEVELOPMENT { 9:00 AM – 10:30 AM } 9:00 - 9:30

9:30 - 10:00

Global Halal Market Trends: Recent Findings & the Way Forward Mr. Irfan Sungkar Head of Research & Strategic Projects, KasehDia • Research Findings • Industry Dialogue Findings Halal as Corporate Social Responsibility YBhg Tan Sri Dato’ Muhammad Ali Hashim, Chairman, KFC Holdings (Malaysia) Bhd

10:00 - 10:45 Panel Discussion Y.Bhg. Dato’ Abdul Rahman bin Mamat (Session Chair) Secretary General, Ministry of International Trade and Industry Mr. Toshio Endo Shariah Research Institute, Takushoku University, Japan Mr Abdul Aziz bin Long General Manager, Support Service, SIRIM QAS International, Malaysia 10:45 - 11:00 MOUs Signing, Press Conference, Networking & Refreshments SESSION 5 INVESTMENT & INDUSTRIAL INNOVATION { 11:00 AM - 1:00 PM } 11:00 - 11:30 Islamic Investment in Regional Initiatives Mr. Marwan Hassan Al Khatib, Managing Director, Dubai Islamic Investment Group, Dubai, UAE 11:30 - 12:00 Halal Pharmaceutical Sector Dato’ Dr. Mohamad Hashim bin Ahmad Tajudin Group Managing Director, Chemical Company of Malaysia Berhad, CCM 12:00 - 12:45 Panel Discussion Mr. Nordin Abdullah (Session Chair) Deputy Chairman, World Halal Forum Y.Bhg Dato’ Afifuddin A. Kadir Deputy Director General II Malaysian Industry Development Authority (MIDA)

Shalat al-Dzhur, Press Conference and Lunch

SESSION 6 STANDARDS & CONFORMITY { 2:00 PM – 5:30 PM}

| TUESDAY, MAY 13 | BALLROOM 2, LEVEL 3 |

10:30 - 11:00 MOU Signings & Press Conference, Tour of Sponsors Exhibition Area, Networking & Refreshment SESSION 2 OVERVIEW SESSION CONVERGENCE OF SHARIAH & INDUSTRY {11:00 AM – 1:00 PM }

Mrs. Darawati Hussain Director, Private Equity Unit, CIMB Investment Bank Berhad Prof. Dr. Midhat Jasic Tuzla University, Bosnia & Herzegovina

Forum & Conference End

WHF GALA DINNER & HALAL JOURNAL AWARDS CEREMONY | 7.45PM | BANQUET HALL 2, LEVEL 3 | 7:00 - 8:00 7:00 - 9:00

Signing of Guest Book & Seating Cultural Showcase (Foyer)

7:00 - 8:00 8:00 - 8:10 8:10

Arrival of Guests & Reception Arrival of Dignitaries, Ministers and VIPs Arrival of the Prime Minister of Malaysia YAB Dato’ Seri Abdullah Ahmad Badawi

8:15 - 8:20

DOA recitation Ustaz. Tuan Asmawi bin Tuan

8:20 - 8:25

Multimedia Presentation

8:25 - 8:35

Speech YBhg. Tan Sri Syed Jalaludin Syed Salim Chairman of Halal Industry Development Corporation (HDC)

8:35 - 10:30

Dinner is Served

9:25 - 10:00

The 3rd Halal Journal Awards Ceremony Presided over by YAB Dato’ Seri Abdullah Ahmad Badawi

10:30

Gala Dinner Ends

7/14/08 7:59:13 PM

EXECUTIVE REVIEW

T H E FORUM

Prime Minister’s Opening Address – World Halal Forum 2008 By : DATO’ SERI ABDULLAH BIN HAJI AHMAD BADAWI PERDANA MENTERI MALAYSIA Venue : KUALA LUMPUR CONVENTION CENTRE Date : 12/05/2008 Title : KEYNOTE ADDRESS AT THE WORLD HALAL FORUM 2008

BISMILLAHIR RAHMANIR RAHIM

ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH AND GOOD MORNING HIS EXCELLENCY SHEIKH SALEH KAMEL, CHAIRMAN OF THE WORLD HALAL FORUM HIS EXCELLENCY DR. ANTON APRIYANTONO, MINISTER OF AGRICULTURE, REPUBLIC OF INDONESIA TAN SRI DR. SYED JALALUDIN SYED SALIM, CHAIRMAN, HALAL INDUSTRY DEVELOPMENT CORPORATION, MALAYSIA EXCELLENCIES, DISTINGUISHED GUESTS, LADIES AND GENTLEMEN

1. I AM HONOURED TO WELCOME YOU TO THE THIRD ANNUAL WORLD HALAL FORUM. THIS YEAR SEES THE PARTICIPATION OF STAKEHOLDERS FROM MORE THAN FIFTY COUNTRIES. THIS NUMBER CONTINUES TO GROW EVERY YEAR, REFLECTING THE FORUM’S RISING IMPORTANCE AND ITS VITAL ROLE IN DEVELOPING THE GLOBAL HALAL INDUSTRY. 2. THIS YEAR’S THEME OF ‘SUSTAINED DEVELOPMENT THROUGH INVESTMENT AND INTEGRATION’ IS BOTH PERTINENT AND APT. GIVEN ITS VAST POTENTIAL, HIGHER LEVELS OF INVESTMENT, INNOVATION AND VALUE ADD ARE NEEDED TO TAKE THE HALAL INDUSTRY UP TO THE NEXT LEVEL. FURTHERMORE, MARKET INTEGRATION IS CRUCIAL IN ORDER TO UNLOCK OPPORTUNITIES AND FACILITATE TRADE IN THIS BURGEONING INDUSTRY. 3. THIS YEAR’S EVENT MARKS THE BEGINNING OF A NEW ERA, WITH HIS EXCELLENCY SHEIKH SALEH KAMEL TAKING OVER AS CHAIRMAN OF THE WORLD HALAL FORUM. I UNDERSTAND THAT IN THE LAST YEAR, W.H.F. INDUSTRY DIALOGUES WERE HELD IN MORE THAN A DOZEN COUNTRIES, INCLUDING AUSTRALIA, THE UNITED ARAB EMIRATES, SOUTH AFRICA, INDONESIA, THAILAND, BOSNIA & HERZEGOVINA AND THE NETHERLANDS. ISSUES IDENTIFIED AT THOSE DIALOGUES WILL BE TABLED HERE AT THIS FORUM FOR DISCUSSION AND RESOLUTION. I AM CONFIDENT THAT UNDER SHEIKH SALLEH’S ASTUTE LEADERSHIP AND ABLE SUPPORT FROM THE W.H.F. SECRETARIAT, THE FORUM WILL NOT ONLY GROW FROM STRENGTH TO STRENGTH, BUT WILL ALSO BE ABLE TO CRITICALLY CONTRIBUTE TO THE DEVELOPMENT OF THE GLOBAL HALAL INDUSTRY. LADIES AND GENTLEMEN, 4. THE MALAYSIAN GOVERNMENT HAS LONG BEEN COMMITTED TOWARDS DEVELOPING THE HALAL INDUSTRY, BOTH DOMESTICALLY AND INTERNATIONALLY. WE CONTINUE TO EMPHASISE THAT COLLABORATION AND NETWORKING – PARTICULARLY AMONG GOVERNMENTS AND KEY PRIVATE STAKEHOLDERS – ARE ESSENTIAL ELEMENTS IN THE INDUSTRY’S FUTURE GROWTH. INDEED, THE SUCCESSFUL DEVELOPMENT OF HALAL IS OUR COLLECTIVE RESPONSIBILITY. NO NATION OR STAKEHOLDER CAN GO IT ALONE. 5. AS I SPEAK, WE FACE A MYRIAD OF EXTERNAL PRESSURES AND GLOBAL UNCERTAINTIES. THE PRICES OF OIL, COMMODITIES AND STAPLE FOOD HAVE INCREASED TO RECORD HIGHS. INFLATION IS A REAL THREAT FOR MANY ECONOMIES WORLDWIDE, PARTICULARLY FOR MUSLIM COUNTRIES WHO ARE NET FOOD IMPORTERS. FOR THIS AND OTHER REASONS, MUSLIM COUNTRIES MUST REINVENT THEMSELVES AND QUICKLY ADOPT NEW STRATEGIES. 6. FOR EXAMPLE, ALTHOUGH THERE ARE ABOUT 1.8 BILLION MUSLIMS THROUGHOUT THE WORLD, IT IS NON-MUSLIM COUNTRIES THAT ARE THE PRIMARY BENEFICIARIES OF THE HALAL INDUSTRY. IN VIEW OF THE LATEST DEVELOPMENTS IN THE GLOBAL ECONOMY, IT IS IMPERATIVE THAT MUSLIM COUNTRIES JOINTLY DEVELOP THE POTENTIAL OF THE HALAL INDUSTRY. THIS GOES BEYOND MEAT-BASED PRODUCTS TO INCLUDE NOT JUST AGRICULTURE AND FOOD INDUSTRIES, BUT ALSO MEDICINE, PERSONAL CARE PRODUCTS AND ISLAMIC FINANCIAL SERVICES. IN THIS RESPECT, AS A LEGACY OF MALAYSIA’S PAST CHAIRMANSHIP AND AS OUR COMMITMENT TO THE ORGANIZATION OF ISLAMIC CONFERENCE (O.I.C.), MY GOVERNMENT REITERATES OUR WILLINGNESS TO EXTEND TECHNICAL ASSISTANCE TO ALL MUSLIM NATIONS, AS WELL AS TO MUSLIM MINORITIES IN NON O.I.C. NATIONS. THIS ASSISTANCE WILL BE IN THE AREAS OF HALAL CERTIFICATION, TECHNICAL KNOW-HOW AND STANDARDS DEVELOPMENT. LADIES AND GENTLEMEN, 7. THERE IS LITTLE DOUBT THAT HALAL CERTIFICATION IS A KEY ENABLER FOR THE SUCCESSFUL DEVELOPMENT OF THE GLOBAL HALAL INDUSTRY. NONETHELESS, TO-DATE, THERE EXISTS NO OFFICIAL AUTHORITY LOOKING INTO THE INTEGRITY OF THE HALAL MARK AT THE GLOBAL LEVEL. DIFFERING CERTIFICATION STANDARDS, PROCEDURES AND PROCESSES MAKE IT DIFFICULT FOR HALAL PRODUCTS AND SERVICES TO FULLY PROSPER.

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8. AT THE RECENT O.I.C. SUMMIT IN SENEGAL, A RESOLUTION WAS PASSED AUTHORISING THE ISLAMIC CHAMBER OF COMMERCE AND INDUSTRY (I.C.C.I.), UNDER THE LEADERSHIP OF HIS EXCELLENCY SHEIKH SALEH KAMEL, TO IMPLEMENT HALAL RELATED INITIATIVES. MY GOVERNMENT STRONGLY SUPPORTS THIS RESOLUTION TOWARDS FURTHERING AND HARMONISING THE GROWTH OF THE GLOBAL HALAL INDUSTRY. 9. THIS O.I.C. DECISION IS IN SIMILAR MOULD WITH THE RESOLUTIONS ADOPTED AT THE PAST TWO WORLD HALAL FORUMS IN 2006 AND 2007. THESE W.H.F. RESOLUTIONS HAD RESULTED IN THE SETTING UP OF AN INTERNATIONAL, NON-PROFIT BODY CALLED THE INTERNATIONAL HALAL INTEGRITY ALLIANCE (I.H.I. ALLIANCE). THIS ORGANISATION WAS FORMED TO ENSURE INTEGRITY THROUGHOUT THE ENTIRE HALAL SUPPLY CHAIN, BY ENHANCING AND HARMONISING HALAL STANDARDS AND CERTIFICATION AT THE GLOBAL LEVEL. 10. MY GOVERNMENT HAS FORMALLY ENDORSED THE FUNCTION AND ASPIRATIONS OF THE I.H.I. ALLIANCE. I UNDERSTAND THAT THE O.I.C., THROUGH I.C.C.I., IS ALSO COMMITED TOWARDS MAKING I.H.I. ALLIANCE A STRONG, CREDIBLE AND RESPECTED GLOBAL HALAL AUTHORITY. TO UNDERLINE MALAYSIA’S COMMITMENT TO THIS INITIATIVE, I AM PLEASED TO ANNOUNCE THAT MY GOVERNMENT WILL PROVIDE 15 MILLION RINGGIT OVER THE NEXT THREE YEARS AS FUNDING SUPPORT TO KICK-OFF THE I.H.I. ALLIANCE. I HEREBY URGE OTHER COUNTRIES TO FORMALLY ENDORSE AND SUPPORT I.C.C.I. AND ITS PROGRAM I.H.I. ALLIANCE IN THEIR EFFORTS TO DEVELOP THE GLOBAL HALAL INDUSTRY. LADIES AND GENTLEMEN, 11. SINCE ITS FORMATION IN SEPTEMBER 2006, THE HALAL INDUSTRY DEVELOPMENT CORPORATION (H.D.C.) HAS MADE SIGNIFICANT STRIDES TOWARDS DEVELOPING THE DOMESTIC HALAL INDUSTRY. GOING FORWARD, I AM PLEASED TO ANNOUNCE THAT H.D.C. HAS FORMULATED A MASTER PLAN FOR THE MALAYSIAN HALAL INDUSTRY. THE HALAL INDUSTRY MASTER PLAN IS A HOLISTIC AND WIDE-RANGING POLICY DOCUMENT THAT SEEKS TO ESTABLISH MALAYSIA AS A GLOBAL REFERENCE CENTRE FOR HALAL INTEGRITY AND AS A GLOBAL HUB FOR PRODUCTION AND TRADE IN A NUMBER OF HALAL RELATED SECTORS. 12. THE AREAS OF FOCUS IN THE MASTER PLAN HAVE BEEN SELECTED TO LEVERAGE ON MALAYSIA’S STRENGTHS IN HALAL. A PHASED APPROACH WILL BE UTILISED TO ENABLE US TO REALISE OUR VISION OF BECOMING A PREFERRED GLOBAL HUB FOR HALAL PRODUCTS AND SERVICES. THIS MASTER PLAN IS IMPORTANT AS IT PROVIDES A CLEAR ROADMAP FOR ALL STAKEHOLDERS IN THE HALAL INDUSTRY. THE UNVEILING OF THE MASTER PLAN IS IN LINE WITH H.D.C.’S THEME FOR THIS YEAR, WHICH IS THAT MALAYSIA IS “OPEN TO BUSINESS”; THE H.D.C. HOPES TO ACT AS A CATALYST TO ATTRACT GLOBAL BUSINESSES TO TAKE PART IN MALAYSIA’S HALAL INDUSTRY, AND TO ASSIST MALAYSIAN COMPANIES TO BRING THEIR HALAL PRODUCTS AND SERVICES TO THE WORLD. 13. THE MASTER PLAN LOOKS TO ESTABLISH MALAYSIA AS A GLOBAL LEADER IN HALAL INTEGRITY BY 2010, THE FIRST STAGE IN OUR PLAN TOWARDS 2020. TO BUILD UPON OUR POSITION IN HALAL INTEGRITY, WE ARE LOOKING AT MALAYSIA’S HALAL CERTIFICATION AS A KEY ENABLER TO ENCOURAGE MORE BUSINESSES TO GO HALAL. 14. I AM PLEASED TO ANNOUNCE THAT H.D.C. IS NOW PROVIDING LOCAL AS WELL AS GLOBAL CERTIFICATION SERVICES ON BEHALF OF JABATAN KEMAJUAN ISLAM (JAKIM) OF THE MALAYSIAN GOVERNMENT, USING THE EXISTING MALAYSIAN HALAL LOGO. THE MALAYSIAN HALAL CERTIFICATION IS ALREADY GLOBALLY RECOGNISED AND UTILISED BY MULTINATIONAL GIANTS SUCH AS NESTLE AND TESCO. MOREOVER, THE MALAYSIAN HALAL CERTIFICATION STANDS FOR THE HIGHEST STANDARDS RECOGNISED BY INTERNATIONAL BODIES SUCH AS THE CODEX ALIMENTARIUS COMMISSION OF THE UNITED NATIONS. 15. H.D.C. WILL MAINTAIN THE INTEGRITY OF THE HALAL CERTIFICATION SYSTEM, BACKED BY H.D.C.’S SHARIAH AND TECHNICAL COMMITTEES. H.D.C. WILL ALSO CONTINUOUSLY ENHANCE STANDARDS AND MAKE THE APPLICATION PROCESS MORE RESPONSIVE TO THE NEEDS OF LOCAL AND GLOBAL BUSINESSES. IN THIS REGARD, I AM PLEASED TO ANNOUNCE THAT COLGATE PALMOLIVE THAILAND IS THE FIRST RECIPIENT OF H.D.C.’S HALAL CERTIFICATION, AND I AM SURE THAT MANY OTHERS WILL FOLLOW SUIT. 16. IN LINE WITH THE MASTER PLAN, I WOULD ALSO LIKE TO ANNOUNCE THAT MY GOVERNMENT HAS APPROVED ATTRACTIVE INCENTIVES TO DRAW BUSINESSES TO MALAYSIA. THE MASTER PLAN HAS IDENTIFIED FOCUS AREAS FOR THE DEVELOPMENT OF THE COUNTRY’S HALAL INDUSTRY, BASED ON THE POTENTIAL TO CREATE THE MOST ECONOMIC IMPACT. THE PROMOTED INDUSTRIES ARE SPECIALTY PROCESSED FOODS, COSMETICS AND PERSONAL CARE, PHARMACEUTICALS, HALAL INGREDIENTS, AND LIVESTOCK AND MEAT PRODUCTS. FOR INDUSTRY PLAYERS IN THESE PROMOTED INDUSTRIES, THE INCENTIVES INCLUDE INVESTMENT TAX ALLOWANCE OR EXEMPTION ON STATUTORY INCOME FROM EXPORT SALES. IN ADDITION, THERE WILL BE EXEMPTION FROM IMPORT DUTY ON RAW MATERIALS AS WELL AS DOUBLE DEDUCTION ON EXPENSES INCURRED IN OBTAINING INTERNATIONAL QUALITY STANDARDS. 17. THERE IS ANOTHER SET OF INCENTIVES SPECIFICALLY TARGETED AT HALAL PARKS AND LOGISTICS OPERATORS TO ENSURE THAT BUSINESSES HAVE THE OPTIMAL SUPPLY CHAIN AND

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INFRASTRUCTURE. SUCH INCENTIVES INCLUDE PIONEER STATUS OR INVESTMENT TAX ALLOWANCE, AS WELL AS EXEMPTION FROM IMPORT DUTY ON EQUIPMENT USED IN COLD ROOM OPERATIONS. 18. THESE INCENTIVES WERE PUT FORWARD BY H.D.C. AFTER DIALOGUES WITH GLOBAL AND LOCAL INDUSTRY PLAYERS, IN ORDER TO MEET THE NEEDS OF BUSINESSES WISHING TO INVEST IN THE MALAYSIAN HALAL SECTOR. I AM PLEASED TO ANNOUNCE THAT AS OF TODAY, BUSINESSES CAN APPLY TO H.D.C. FOR SUCH INCENTIVES. 19. MOVING FORWARD, ONE OF H.D.C.’S ROLES AS PART OF THE MASTER PLAN IS TO ENSURE INTEGRATED AND COMPREHENSIVE DEVELOPMENT OF THE MALAYSIAN HALAL INDUSTRY, THROUGHOUT THE ENTIRE VALUE CHAIN. THE HALAL VALUE CHAIN IS EXTREMELY DIVERSE. AMONG THE SECTORS INVOLVED ARE ISLAMIC FINANCE, HALAL LOGISTICS, LIVESTOCK AND AGRICULTURAL PRODUCE, HALAL PARKS, HALAL ENTREPRENEURS, S.M.E. DEVELOPMENT AND EXPORT PROMOTION. 20. HALAL PARKS ARE A VITAL LINK IN THIS VALUE CHAIN. AS SUCH, I AM PLEASED TO ANNOUNCE THAT MALAYSIA’S FIRST FLAGSHIP HALAL ZONE, WHICH IS LOCATED IN THE PORT KLANG FREE ZONE, IS ALREADY UP AND RUNNING AS A PRIME PRODUCTION LOCATION FOR HALAL PRODUCTS AND SERVICES. ASIDE FROM THIS FLAGSHIP ZONE, H.D.C. IS ALSO SUPPORTING OTHER HALAL PARKS DEVELOPED BY STATE GOVERNMENTS AND THE PRIVATE SECTOR. INTERESTED PARTIES SHOULD APPROACH H.D.C. TO UNDERSTAND HOW THEY CAN BENEFIT FROM LOCATING IN MALAYSIA’S HALAL PARKS. 21. WITH THESE STEPS IN PLACE, MALAYSIA IS CONFIDENT THAT IT CAN EMERGE AS A MAJOR GLOBAL HALAL HUB IN THE FUTURE. MY GOVERNMENT IS COMMITTED TOWARDS ENSURING THAT THE MASTER PLAN IS ROBUSTLY IMPLEMENTED TOWARDS ACHIEVING ALL OF ITS OBJECTIVES. LADIES AND GENTLEMEN, 22. IT IS ALWAYS PLEASING TO SEE THE WORLD HALAL FORUM SPARK OFF MANY RELATIONSHIPS IN THE HALAL SPHERE. TODAY, WE WILL PRESIDE OVER THE COLLABORATION BETWEEN I.C.C.I AND I.H.I. ALLIANCE, AND WITNESS THE SIGNING OF SEVERAL MEMORANDA OF UNDERSTANDING BETWEEN H.D.C AND OTHER RELEVANT PARTIES. 23. THE COLLABORATION BETWEEN I.C.C.I. AND I.H.I. ALLIANCE IS A MOMENTOUS AND EXCITING DEVELOPMENT. A NEW HALAL INDUSTRY GLOBAL AUTHORITY IS BEING EMPOWERED UNDER THE AUSPICES OF THE O.I.C. TO CATALYSE THE DEVELOPMENT OF GLOBAL HALAL STANDARDS AND CERTIFICATION. 24. SECONDLY, H.D.C., TABUNG HAJI AND DUBAI INTERNATIONAL INVESTMENT GROUP (D.I.I.G.) ARE FORMALISING AN UNDERSTANDING TO PROVIDE SHARIAH COMPLIANT FUNDS FOR THE HALAL INDUSTRY IN THIS REGION. 25. THIRDLY, I WISH TO CONGRATULATE C.I.M.B. PRIVATE EQUITY AND TRACETRAKER FOR SIGNING THEIR MEMORANDUM OF UNDERSTANDING TO PROVIDE FACILITATION OF PRODUCT AND SERVICE INTEGRITY WITHIN THE HALAL SUPPLY CHAIN. 26. FOURTHLY, I COMMEND THE EAST MALAYSIAN HALAL PARK DEVELOPMENT PROJECT IN TANJUNG MANIS, SARAWAK, FOR SIGNING A MEMORANDUM OF UNDERSTANDING WITH H.D.C. TO DEVELOP FULL-FLEDGED HALAL INDUSTRIAL PARKS. 27. FIFTHLY, I LAUD THE COLLABORATION BETWEEN H.D.C. AND PORT KLANG FREE ZONE FOR SIGNING A MEMORANDUM OF UNDERSTANDING TO MANAGE MALAYSIA’S FIRST FLAGSHIP HALAL ZONE. 28. TO THE REST OF THOSE INVOLVED, THESE BEING M.I.S.C. INTEGRATED LOGISTICS, PRIMA AGRI FOODS, THE AUTONOMOUS REGION OF MUSLIM MINDANAO, TAMADAM AND KFC HOLDINGS; I COMMEND YOU FOR CHOOSING THE WORLD HALAL FORUM 2008 TO SHOWCASE YOUR COLLABORATIVE EFFORTS IN THE HALAL INDUSTRY. I AM CONFIDENT THAT ALL THE SIGNINGS TODAY WILL BRING TREMENDOUS BENEFITS NOT ONLY FOR THE MALAYSIAN HALAL SECTOR, BUT ALSO FOR THE GLOBAL HALAL INDUSTRY. 29. FINALLY, I WISH TO THANK AND CONGRATULATE THE ORGANISERS FOR ONCE AGAIN SUCCESSFULLY ORGANISING THE WORLD HALAL FORUM. I URGE ALL DELEGATES TO FULLY PARTICIPATE IN AND CONTRIBUTE TOWARDS THE FORUM OVER THE NEXT TWO DAYS, FOR THE BENEFIT OF THE UMMAH AND THE WORLD AS A WHOLE. 30. I PRAY FOR GOD’S GRACE AND BLESSINGS TOWARDS A MOST PRODUCTIVE AND SUCCESSFUL FORUM. ON THAT NOTE, WITH THE RECITATION OF BISMILLAHIR RAHMANIR RAHIM, IT IS NOW MY PLEASURE TO OFFICIALLY DECLARE THE WORLD HALAL FORUM 2008, OPEN. THANK YOU.

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EXECUTIVE REVIEW

WHF Chairman’s Opening Address By : HIS EXCELLENCY SHEIKH SALEH ABDULLAH KAMEL, CHAIRMAN OF THE WORLD HALAL FORUM Venue : KUALA LUMPUR CONVENTION CENTRE Date : 12/05/2008 Title : KEYNOTE ADDRESS AT THE WORLD HALAL FORUM 2008

BISMILLAHIR RAHMANIR RAHIM HIS EXCELLENCY PRIME MINISTER OF MALAYSIA DATUK SERI ABDULLAH AHMAD BADAWI HIS EXCELLENCIES LADIES AND GENTLEMEN ASSALAMU’ALAIKUM WA RAHMATULLAHI WA BARAKATUH

ALL PRAISE BE TO GOD WHO SAID “EAT THE LAWFUL AND GOOD THINGS, WE HAVE PROVIDED FOR YOU, AND HAVE FEAR OF ALLAH, HIM IN WHOM YOU BELIEVE”. PRAISE AND PRAYERS BE TO OUR PROPHET, OUR BELOVED, OUR GUIDANCE, WHO GUIDED US WITH ALL THAT IS BENEFICIAL TO US, WHICH INCLUDES MERCY IN SLAUGHTERING, SO THAT THE FOOD WE CONSUME IS HALAL (LAWFUL) AND TAYYIB (GOOD) AS COMMANDED BY ALLAH. IT IS THE FEAR OF GOD MENTIONED IN THIS VERSE THAT HAS BROUGHT TOGETHER THIS HIGHLY REGARDED CONGREGATION IN TODAY’S HALAL FORUM. TO THE MUSLIMS, HALAL REPRESENTS TAQWA (FEAR) OF ALLAH, AND DETERMINING THE HALAL STATUS REPRESENTS A VERY IMPORTANT ASPECT IN THEIR LIVES. THEREFORE, NON-MUSLIMS NEED TO TAKE THIS MATTER INTO ACCOUNT WHEN DEALING WITH THE MUSLIMS. THIS IS ESPECIALLY SO SINCE WE NOW LIVE IN A GLOBAL VILLAGE AND THEREFORE MUST BE CONCERNED WITH THE CIVILIZATIONS, RELIGIONS AND TRADITIONS THAT WE SHARE IN COMMON. IF HALAL IS TO THE MUSLIMS A MATTER OF AQIDAH (RELIGIOUS BELIEF), TO THE NONMUSLIMS IT IS A FORM OF TRADE AND AN EXPANSION OF THE TRADE EXCHANGE CIRCLE AMONG 1.5 BILLION MUSLIMS, WHO REPRESENT A HUGE HALAL MARKET: IT IS A HUGE MARKET AMONGST THE MUSLIM COUNTRIES, AND FOR THE WHOLE WORLD AS WE MAKE AVAILABLE HALAL FOOD THAT CONFORMS TO ISLAMIC BELIEFS. HALAL AND HARAM ARE NOT ONLY LIMITED TO FOOD AND BEVERAGE ALONE, RATHER IT ENCOMPASSES A NUMBER OF DIMENSIONS WHICH IMAM FAISAL HAD TOUCHED ON IN HIS SPEECH PERTAINING TO THE TYPES OF HALAL. I HOPE THE HALAL FORUM WILL STRETCH ITS SCOPE TO COVER THESE OTHER TYPES OF HALAL, WITH ALLAH’S WILL. MALAYSIA IS IN FACT, ONE OF THE FIRST COUNTRIES –IF NOT THE FIRST- TO INITIATE SUCH A LARGE SCALE EFFORT FOR THE HALAL INDUSTRY: BY DETERMINING THE HALAL STATUS AND EXPANSION OF THE HALAL INDUSTRY. MALAYSIA HAS ORGANIZED THIS FORUM, THE INTERNATIONAL HALAL INTEGRITY ALLIANCE (IHI) AND A NUMBER OF OTHER PROJECTS THAT ARE CONCERNED WITH THE HALAL INDUSTRY AND SAFEGUARDS IT. WE EXPRESS OUR GRATEFULNESS TO MALAYSIA AND ESPECIALLY, OUR UTMOST GRATITUDE TO THE PRIME MINISTER OF MALAYSIA FOR HIS CONCERN ON A MATTER THAT IS OF EXTREME IMPORTANCE FOR THE MUSLIMS. I AM ALSO THANKFUL TO THE SECRETARIAT OF THE FORUM WHO HAS CHOSEN ME TO CHAIR THE FORUM FOR THIS YEAR AND TO SUCCEED THE PAST CHAIRMAN MR. KHAIRY JAMALUDDIN. I TAKE THIS OPPORTUNITY TO EXTEND MY DEEPEST APPRECIATION TO HIM FOR THE SERVICES THAT HE HAD OFFERED DURING HIS CHAIRMANSHIP.

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EXECUTIVE REVIEW

T H E FORUM

LADIES AND GENTLEMEN, ISLAMIC CHAMBER OF COMMERCE AND INDUSTRY HAS A MEMBERSHIP OF 57 INTERNATIONAL FEDERATIONS OF ISLAMIC CHAMBERS, WITH THE AFFILIATION OF 700 ISLAMIC CHAMBERS IN VARIOUS CITIES. THESE 700 ISLAMIC CHAMBERS ARE AFFILIATED BY MORE THAN 55 MILLION BUSINESS OWNERS. THE CHAMBER HAS PUT TOGETHER A PROPOSAL THAT CONTAINS A NUMBER OF OBJECTIVES AND MECHANISMS TO BRING ABOUT ECONOMIC UPSWING WITHIN THE ISLAMIC UMMAH. THIS PROPOSAL HAS RECEIVED A FAVORABLE APPROVAL FROM THE EXTRA ORDINARY SUMMIT HELD IN MEKKAH AND LATER AT THE SUMMIT CONFERENCE HELD A FEW MONTHS BACK IN DAKAR. AMONG THE OBJECTIVES OF THIS PROPOSAL IS TO UPHOLD VALUES, HALAL AND QUALITY. A RESOLUTION AT THE DAKAR CONFERENCE EMPHASIZED THAT THE CHAMBERS IS RESPONSIBLE FOR THESE THREE AFFAIRS. WHEN THE VARIOUS CHAMBERS DISCOVERED THAT MALAYSIA IS CONCERNED WITH THESE MATTERS, WE DECIDED NOT TO BEGIN FROM ZERO. RATHER, WE JOIN HANDS TOGETHER WITH MALAYSIA AND ITS ORGANIZATIONS TO COLLABORATE IN EXECUTING THIS DUTY THAT IS CONSIDERED HOLY BY THE MUSLIMS. THIS RESULTS IN A GREAT COOPERATION AMONG THIS FORUM, IHI , ISLAMIC CHAMBERS OF COMMERCE AND INDUSTRY AND MALAYSIA. IHI COMPRISES OF DIVERSE MEMBERSHIP: GOVERNMENTS, COMPANIES, ORGANIZATIONS, INDIVIDUALS AND ALL THOSE WHO HAVE PUT IN EFFORT IN THIS FIELD. NO ONE’S EFFORT WILL BE ANNULLED, RATHER WE SHALL WORK TOGETHER HAND IN HAND TO PROTECT THIS INDUSTRY AND TO EXPAND ITS MARKET AND TO ABIDE BY THE COMMANDS OF ALLAH WHO HAS MADE CLEAR FOR US THE FOOD AND BEVERAGE THAT ARE PROHIBITED. SUCH COOPERATION IS VITAL FOR THE WHOLE ISLAMIC WORLD; IN ORDER TO ACHIEVE QUICK AND SIGNIFICANT RESULTS AND TO AVOID REDUNDANCY. IN FEBRUARY 2009 IN JEDDAH, THE ISLAMIC CHAMBER OF COMMERCE AND INDUSTRY WILL ORGANIZE A CONFERENCE -WITH GOD’S WILL- FOR ORGANIZATIONS RESPONSIBLE FOR STANDARDS AND SPECIFICATIONS FROM OIC COUNTRIES TO ARRIVE AT STANDARDS TO BE CONFORMED TO BY IHI AND ALL OTHER BODIES INVOLVED IN THE IMPLEMENTATION THESE STANDARDS. I REPEAT MY GRATITUDE TO THE PRIME MINISTER AND GOVERNMENT OF MALAYSIA, FOR HIS SUPPORT TO THE HALAL INDUSTRY AND IHI. I ALSO EXPRESS MY THANK FOR HIS EXCELLENCY’S PERSONAL SUPPORT AND THAT OF THE GOVERNMENT OF MALAYSIA IN SUPPORTING PROPOSALS FROM THE ISLAMIC CHAMBER OF COMMERCE AND INDUSTRY IN GENERAL, ESPECIALLY FOR SUPPORTING THE INTERNATIONAL ZAKAT ORGANIZATION. HIS EXCELLENCY HAS BEEN KIND TO CHAIR THE BOARD OF TRUSTEES OF THIS VERY SIGNIFICANT MECHANISM IN THE LIVES OF THE MUSLIMS FOR WHICH ZAKAT IS THE THIRD TENET OF ISLAM, AND HAS MADE KUALA LUMPUR THE HEADQUARTERS FOR INTERNATIONAL ZAKAT ORGANIZATION. WE EXTEND OUR UTMOST GRATITUDE AND PRAY THAT HIS EXCELLENCY BE REWARDED ACCORDINGLY BY ALLAH FOR HIS SERVICES TO ISLAM. ASSALAMU’ALAIKUM WA RAHMATULLAHI WA BARAKATUH

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CONGRATUL ATIONS to A l l W i n n ers of H a l a l Jo ur n a l Awa r d s 2 0 0 8 BEST HALAL PRODUCT

NITA CASING INC

MOST CREATIVE MARKETING CAMPAIGN BEST ISLAMIC FINANCIAL SERVICE OR PRODUCT BEST TRAVEL & HOSPITALITY BEST HALAL-RELATED SERVICE PROVIDER BEST INNOVATION IN HALAL INDUSTRY

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OUTSTANDING PERSONAL ACHIEVEMENT IN THE HALAL INDUSTRY

FROM

DR HABIB M’ NASRIA

EXECUTIVE REVIEW

T H E FORUM

T H E WORL D HA L A L

he World Halal Forum 2008 exceeded all expectations and justiﬁed the hype by once again positioning itself as the only truly global halal forum. The international support and attendance at the forum was staggering as heads of state, industry leaders and academics came together under one roof to voice out their concerns, outline issues, and plot the direction for the global halal industry. The World Halal Forum 2008 brought together 1200 participants from over 52 countries and attracted over 200 local and international media personnel. WHF 2008 has smashed last year’s attendance records and has set a new benchmark for largest forum in South East Asia as well as generating in excess of RM 10 million in PR value. All of these highlight the importance of the halal industry and the need for a successful platform to bring together all the decision makers & stakeholders to chart the direction towards a more integrated & sustainable future. Malaysia’s halal initiatives and government support once again took centre stage through the presence of the Honourable Prime Minister of Malaysia and support from Malaysia’s Halal Industry Development Corporation. The foyer exhibition areas showcased Malaysia’s halal initiatives through halal parks and the Malaysian Halal Brand (logo) and adjacent to the forum hall was the sponsor’s exhibition area showcasing Malaysian and International prominent halal industry players representing key segments of the global halal value chain. Starting from the Welcome Dinner (for our international delegates) through to the closing remarks there was never a dull moment, as press conferences, business matching activities and exhibitions exposed all delegates to a myriad of halal industry opportunities and challenges.

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he World Halal Forum begun with the Honourable Prime Minister of Malaysia, Dato’ Seri Abdullah Badawi delivering his keynote address, followed by an address from the newly appointed Chairman of the World Halal Forum & Islamic Chamber of Commerce and Industry (ICCI), President, H.E Sheikh Saleh Kamel. In his keynote Address Dato’ Seri Abdullah Badawi, made a landmark announcement, effectively signaling Malaysia’s strong commitment & support for the development of a global international halal standard by pledging RM15 million to the International Halal Integrity Alliance (IHI Alliance). IHI Alliance is an international, not-for-profit initiative created to represent the international halal industry players with one definitive voice. In his speech, the Prime Minister urged all delegates and especially international delegates to formally endorse and support ICCI and its strategic partnership with IHI Alliance in their task of implementing the Global halal agenda mandated to ICCI by the Organisation of the Islamic Conference (OIC) and propagate the benefits of halal and elevate it as the standard of choice by all consumers. The Prime Minister also stated that the Malaysian government will further strengthen its support to develop the global halal industry. He said : “As a legacy of Malaysia’s past chairmanship and as our commitment to the Organisation of Islamic Conference, my government reiterates our willingness to extend technical assistance to all Muslim nations, as well as to Muslim minorities in non OIC nations.” He added that this assistance will be in the areas of Halal certification, technical know-how and standards development Following the keynote address and opening address, new initiatives and programs were launched and witnessed by the Prime Minister, in the form of 4 Memorandums of Understanding signed. These were between the Halal Industry Development Corporation (HDC), Tanjong Manis Food and Industrial Park, Port Klang Free Zone, Dubai Islamic Investment Group and Lembaga Tabung Haji as well as a strategic agreement between Trace Tracker Innovation and CIMB Private Equity. The outcome of these MOUs has the potential to shape the halal industry in Malaysia and the world. The World Halal Forum will keep updates on its website.

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T H E FORUM

EXECUTIVE REVIEW

FORUM 2008

he second session saw delegates return to listen to speakers discussing & presenting “the convergence of Shariah and industry”. The insights provided by Dr. Mohammad Hashim Kamali sparked some heated and interesting questions from the floor. The next presentation focused on more on implementation and HDC’s role in certification, by Dato’ Jamil Bidin. Delegates were also given an overview of how Islamic Finance could be used as a developmental force, by the final speaker of the session, Mr. Badlisyah Abdul Ghani. A sumptuous lunch followed, with the excellent beef provided by The Uruguay National Meat institute. During lunch delegates from diverse industries and countries congregated and discussed the halal industry, sharing perspectives and insights around the world and entire halal values chain. This unique scene and business networking opportunity truly made the World Halal Forum a must attend event. Coming back from lunch, a deep insight into the Indonesian economy and their Halal initiative was outlined by the Indonesian Minister of Agriculture His Excellency Dr. Ir. Anton Apriyantono. The rest of the final session (first day) provided delegates with a truly international perspective with speakers from 4 different countries highlighting their own halal industry development agenda. The speakers were Agricultural Director from Brunei, Hajah Normah S.H Jamil; Science and Technology Director, Philippines Dr Haja Sittie Shayma Zenaida P Hadji Raof-Laidan; Assistant Secretary General of Ningxia Autonomous Hui Region of China, Mr. Hei Zhihu, and a notable presentation by Professor Hirofumi Oki from Japan. These speakers provided delegates with up to date first hand information about the challenges, issues and opportunities in these markets.

EVENT REVIEW

or the majority of delegates the day was not over yet, with the highly anticipated Gala Dinner to be held in a few hours, nearby. Most delegates returned to their rooms, to freshen up and deck themselves in their best attire; however some were so engrossed in conversation and sat huddled in groups in the foyer, possibly plotting the future of the halal industry, until dinner started. The route to the Gala Dinner was a corridor of cultural festivities with delegates greeted by ethnic “gamelan” musicians, songket weavers and live demonstrations of pewter sculpting. After the arrival and seating of the guest of honour, the Prime Minister of Malaysia, dinner guests were shown the WHF 2008 multimedia presentation. A welcome address by the World Halal Forum Chairman was to follow the presentation, unfortunately H.E Sheikh Saleh Kamel was unexpectedly called away and his speech was ably read by the Deputy WHF Chairman – Nordin Abdullah. Guests were given another treat as the Master of Ceremonies introduced Mohram – a musical duo playing traditional ethnic instruments, soul-serenading music to further enhance the dining experience. Finally, the lights were dimmed and dinner was presented in a flurry of synchronized candlelit movements. Just as dessert was served, it was time for the highlight of the night, the Halal Journal Awards, being the highest recognition possible for those in the Halal industry, signifying excellence in their individual fields. The winners were presented their awards by the Honorary Prime Minister of Malaysia, Dato` Seri Haji Abdullah Ahmad Badawi. The night finally came to an end as guests, dignitaries and delegates were bid farewell and returned home to prepare for the next days forum.

I N H I S K E Y N O T E A D D R E S S DATO ’ S E R I A B D U L L A H B A DAW I , M A D E A L A N D M A R K A N N O U N C E M E N T, E F F E C T I V E LY S I G N A L I N G M A L AY S I A’S S T R O N G C O M M I TM E N T & S U P P O RT F O R T H E D E V E L O PM E N T O F A G L O B A L I N T E R N AT I O N A L H A L A L S TA N DA R D BY P L E D G I N G R M 1 5 M I L L I O N TO T H E I N T E R N AT I O N A L H A L A L I N T E G R I T Y A L L I A N C E ( I H I A L L I A N C E ) .

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T H E FORUM

T H E W O R L D H A L A L F O RU M 2 0 0 8 WA S A M E M O R A B L E EVEN T FOR THE ORGANIZERS, SPONSORS AND THE M A L AY S I A N G O V E R N M E N T A S I T C O N T I N U E S TO E S TA B L I S H A N D S U R PA S S I T S P R E V I O U S B E N C H M A R K S .

he second and final day of the forum, saw the passionate speaker Dr. Irfan Sungkar start the proceedings with his presentation on Global Halal Trends. Tan Sri Dato’ Muhammad Ali Hashim then made a memorable presentation on Halal as a Corporate Social Responsibility. The following panelist session was extended as there were so many perspectives and opinions from the audience. The second round of MOU signings were next, as agreements were signed between Halal Industry Development Corporation and Tamadam Bonded Warehouse Berhad, and Muslim Mindanao Halal Certification Board and finally MISC Integrated Logistics and Prima-Agri Products. After refreshments, delegates returned to tune into a presentation on investment and industrial innovation, presented by Dubai Islamic Investment Managing Director Mr. Marwan Hassan Al Khatib and the Chemical Company Of Malaysia Group Managing Director Dato’ Dr. Mohamad Hashim Ahmad Tajudin. Once again the ensuing panelist session sparked much heated debate. The final session of the World Halal Forum began right after lunch, with speakers outlining the various issues related to standards and conformity. WHF was honoured to have Mr. Saud Rashed Abdallah Alaskar from GCC Standardization Org. (GSO) present the regulatory issues and recent development in the GCC region. This was followed by Mr. Robert Madge’s presentation which provided insights into the need for traceability to ensure the integrity of the halal value chain. Malaysia’s perspective and achievements in developing the most referenced halal standard was presented by Ms. Nor Latifah Hussin from the Department of Standards. The final session of WHF 2008 was the resolution formation panel. This panel was made up of key speakers and panelists, including the newly appointed CEO of IHI Alliance, Mr Darhim Hashim and Director General of Malaysian Department of Standards.

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The Forum concluded on a high note with the following resolution: “ADOPTION OF INTERNATIONAL HALAL INTEGRITY ALLIANCE (IHI ALLIANCE), A NON-NATIONAL AND NOT-FOR PROFIT ORGANIZATION TO DEVELOP, IMPLEMENT AND MAINTAIN HALAL STANDARD AND CONFORMITY ASSESSMENT SYSTEM IN ASSURING HALAL INTEGRITY THROUGHOUT THE WHOLE SUPPLY CHAIN, AND TO PLAY A LEADING ROLE IN ASSISTING MUSLIM AND NON-MUSLIM COUNTRIES IN HALAL INSTITUTIONAL DEVELOPMENT AND OTHER IMPORTANT AREAS”. To keep up to date on the developments of this resolution, log on to www.worldhalalforum.org. Following on from the World Halal Forum, over the next two days Delegates were invited and escorted to visit some of the major halal establishments and initiatives such as Chemical Company of Malaysia (CCM), Port Klang Free Zone (PKFZ) and MISC Integrated Logistics (MILS). Delegates were witness to all the numerous projects and incentives available in Malaysia, and presented with facts, ﬁgures, processes and methodology of taking full advantage of the Malaysian Halal facilities. The World Halal Forum 2008 was a memorable event for the organizers, sponsors and the Malaysian Government as it continues to establish and surpass its previous benchmarks. The WHF secretariat would like to take this opportunity to thank our wonderful sponsors, especially CIMB Islamic and Lembaga Tabung Haji, without whom conducting such a successful international event would not be possible. Most of all the secretariat would like to thank all the delegates, from far and near, thank you and see you next year!! Note: All the speakers and panelists were presented with a token of appreciation, being a hand-woven songket, which is part of secretariat’s corporate social responsibility project. The songkets are a heritage token from the state of Terengganu (Malaysia), made by single mothers to support their children. KasehDia is the WHF 2008 Secretariat.

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TH E FORUM

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7/14/08 8:01:58 PM

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EXECUTIVE REVIEW

T H E FORUM

7/14/08 8:03:35 PM

T H E FORUM

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7/14/08 8:04:09 PM

THE STRATEGIC RICE AND FOOD SECURITY CONFERENCE

IN 2008 THE WORLD WOKE UP TO AN UNFORESEEN CHALLENGE

The skyrocketing prices of basic food, has led many nations to relook at their agricultural policies and re-evaluate their priorities. FOSECO (The Strategic Rice and Food Security Conference) is a timely platform bringing together worldwide experts and leaders to outline and evaluate the current scenario & issues, and debate solutions and opportunities that the world food crisis presents. FOSECO will cover vital topics such as: • Managing shortages and prices • Public policies • Impact of biotechnology, biofuels and other advances • Creating regional rice cartels –pros & cons • Business opportunities in meeting market demand • Re-using agriculture as a major economic engine • Awareness and development programs

FOSECO SECRETARIAT 31-2, Plaza Crystalville, Jln. 22A/70A, Desa Sri Hartamas, 50480 Kuala Lumpur, Malaysia Tel: +6 03 6203 1025 Fax: +6 03 6203 4072 Email: info@kasehdia.com www.halaljournal.com www.kasehdia.com www.worldhalalforum.org

The conference will provide all stakeholders, including policy makers, industry leaders, business communities and media a full understanding of the forces causing the food crisis, the ideal solutions and myriad of opportunities it presents for the rice industry.

FOSECO AD A4.indd 2

7/14/08 8:19:31 PM

M EDI A PA RTN ERS

EXECUTIVE REVIEW

DI N A R S TA N D A RD Dinar StandardT (www.dinarstandard.com) is an online publication for businesses in the Muslim world providing actionable insights and resources for them to compete regionally and globally. Its trademark report, DS100, on the Top 100 Businesses of the Muslim World, has become a key competitiveness benchmark. The publication also provides authoritative analysis, expert views, success stories and rankings/lists on topics of business innovation, leadership/ management, ﬁnance, marketing/PR, technology and the Muslim Lifestyle MarketT. Readers can subscribe to its free newsletter to keep in touch with the latest updates.

PRO CE S S E D F O OD I N D US T RY Processed Food Industry (PFI) is a monthly trade magazine which has succeeded in establishing itself as a spokesperson for the processed food industry. It is now in its tenth year of publication. Boasting a readership of over 50,000 people, the magazine provides its readers with a rich cuisine of authentic articles, features and comprehensive industry and news product news. Some two-thirds of its readers include heads of companies and senior management personnel. PFI is an excellent medium in which companies involved in the food industry can communicate their messages across South Asian countries.

IS L A MIC F I N A NCE NE W S Islamic Finance News is the industry’s leading capital markets-focused e-newsletter, bringing you unrivalled editorial coverage of the global Islamic financing market. It provides insightful and intelligent editorial coverage from around the world, helping you keep ahead. Industry professionals and leading academics contribute via nonbiased, educational and up-to-date country and sector reports, giving you a firsthand knowledge and understanding of the Islamic finance markets and instruments from an experts’ point of view. For a trial subscription, please contact Geraldine Chan at +603 2143 8100 or email geraldine. chan@redmoneygroup.com

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EXECUTIVE REVIEW

MEDI A PA RTN ERS

THE INVES TORS M A GA ZIN E The Investors Group boasts the leading business magazine in the GCC area - The Investors Magazine - which is based in Kuwait. The publication, founded in 1999, is bilingual and published monthly. It is touted as the key medium with which to target readers in the corporate sector in Kuwait. The Group also houses an Events division that organises banking, investment, real estate and various corporate exhibitions and seminars.

OIC TODAY M A GA ZINE OIC Today Magazine is an economic magazine created to serve the Muslim business community at large, especially for Muslim nations or members of the Organisation of Islamic Conference (OIC). It was launched by Malaysia’s Prime Minister, Dato’ Seri Abdullah Ahmad Badawi. The OIC Today magazine contains the latest information on trade activities in OIC member countries and is also a vital platform to disseminate information that will help the Muslim business community to trade and promote their products. Oﬃcially, it is published by Ramcel Media in collaboration with Malaysia OIC Trade Chamber based in Kuala Lumpur, Malaysia. OIC Today acts as the gateway to Islamic economies and OIC nations.

ISL A M IC FINA NCE INFORM AT ION SE RVICE (IFIS ) IFIS is the first subscription based electronic information service focusing on the Islamic financial industry. IFIS covers Global Developments in the Sukuk market, Islamic Funds, Conferences, Projects, Industry reports and much more. IFIS is supported by HSBC and CIMB Islamic. Log on to www.securities.com/ifis/ to register.

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7/14/08 8:04:51 PM

THE ONE AND ONLY BUSINESS MAGAZINE FOR THE GLOBAL HALAL MARKET

STAY UP-TO-DATE WITH THE HALAL JOURNAL Global Halal News Halal F&B Industry Halal Standards & Certifications Islamic Finance Supply-Chain Logistics New Products WHO SHOULD SUBSCRIBE Primary Producers Manufacturers Importers & Exporters Halal Certification Bodies Halal Industry Players Supporting Industries to subscribe online log on to

WWW.KASEHDIA.COM SUBSCRIPTION FORM Post or fax your subscription form to: KASEHDIA SDN BHD 31-2 PLAZA CRYSTALVILLE JALAN 22A/70A DESA SRI HARTAMAS KUALA LUMPUR 50480 MALAYSIA

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EXECUTIVE REVIEW

OR GA N I S ER

Championing good ideas

“KasehDia is currently in the thick of things in the halal sector and we feel very fortunate to be able to contribute to the global developments. We’d like to continue to work with all parties who has a stake in this industry”.

JUMAATUN AZMI KASEHDIA FOUNDER AND MANAGING DIRECTOR

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alaysia’s edge in ideas leadership for the halal sector does not stop at its far sighted government policies and initiatives. The country’s private sector members who are fully aware of the prospect of halal and its applications in business are offering a range of products and services to meet the demands of the market. One of them, KasehDia Sdn Bhd, a boutique communication and consultancy firm established since 1999. The company undertakes various projects to support the development of the application of Islamic concepts and good ideas throughout the world. To achieve its mission, KasehDia conducts strategic programmes to both disseminate and retrieve information. KasehDia is most notable for its halal initiatives. Since 2002 the company has systematically gathered data and intelligence on the worldwide halal market covering thousands of halal restaurants, certification agencies, government and industry sectors. KasehDia’s Consulting/research provides advisory services to industries and governments who require practicable insights into halal and its related business sectors. KasehDia’s Communication Division offers an integrated platform of publications, TV and film production as well as events.

The company is the creator and organiser of the annual World Halal Forum (WHF), already earmarked as the official halal platform for the Government of Malaysia. Established since 2006, the WHF is the first halal-related forum in the world to focus on the business aspect of halal. The WHF programme includes the WHF Industry Dialogues that takes place in various countries around the world throughout the year. KasehDia was entrusted to establish a non-for-profit organisation to protect and develop the global halal industry as part of the resolutions of the World Halal Forum in 2006. To that affect, KasehDia founded the International Halal Integrity (IHI) Alliance, the first-of its kind organisation whose members is made up of the halal manufacturers and service providers around the world. KasehDia’s consultancy/research Division was created to assist organisations based on its experience and market intelligence it has gathered over the years. As a new outfit, its this division has serviced the Malaysian Palm Oil Promotion Council, Commerce Asset Ventures, Japan International Cooperation Agency, Netherlands Foreign Investment Agency, Nestle Malaysia, Unilever Food Solution Malaysia, Malaysia Pineapple Industry Board and the Halal Industry Development Corporation.

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EXECUTIVE REVIEW

For the public, KasehDia created the International Halal Food Guide Series in 2003. The series include reviews of halal restaurants in Kuala Lumpur, Singapore, Australia, Dubai, Canada, New Zealand, and London. The series won the prestigious Madridbased Gourmand Awards for ‘Best Guidebook in the World 2004’. The project includes the Halal Restaurant Awards which was established in 2004. The awards are aimed at developing and promoting halal restaurants within the food and beverage industry. For the industry and trade community, KasehDia has published the trade magazine called The Halal Journal since 2004. The bi-monthly publication covers topics related to the halal and Muslim markets worldwide including manufacturing, trade, regulations and finance. Distributed in over 35 countries, The Halal Journal was appointed the official media partner to several international bodies like the IndonesiaMalaysia-Thailand Growth Triangle (IMT-GT) on Halal Food and most halal trade shows throughout the world. The international Halal Journal Awards, created to honour achievements in the global Halal industry was given by the Prime Minister Dato’ Seri Abdullah Ahmad Badawi to ten international role models of the halal industry in 2006. In 2007 the Halal Journal Awards were given by the Yang di-Pertuan Agong Tuanku Mizan Zainal Abidin. The Halal Journal Workshop Series is a service for the magazine readers as well as business owners interested to convert their business to halal and expand their market. Affiliation with The Halal Journal, World Halal Forum or KasehDia is currently regarded as endorsement for the various halal trade shows around the world.

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Due to its proliﬁc and cutting edge work, KasehDia has been featured in international mainstream media including the Asia Wall Street Journal, The New York Times, International Herald Tribune, Bloomberg and the BBC. KasehDia presently has the most complete and up-to-date data and intelligence on the growing Halal markets worldwide.

SERVICES & PRODUCTS: • Research • Consulting • Training • Brand Advisory • Marketing • Event Management • Publications • Production

• THE HALAL JOURNAL Continuing Contribution to the Halal Islamic Journal Award By International Islamic Finance Forum under the patronage of H.H. Sheikh Mohammed Bin Rashid Al Maktoum Vice President and Prime, Minister of the United Arab Emirates, Ruler of Dubai, 2008

QUOTE FROM THE MD “By being in Malaysia, we’ve had the opportunity to really understand the intricacies and depth of the halal concept and its applications in business and general lifestyle. This is because of Malaysia’s mixed cultural make-up and the respect and understanding we have between the people of various faiths. “We don’t take halal for granted in Malaysia compared to the rest of the world and that is why we have thought leadership in this area. “KasehDia is currently in the thick of things in the halal sector and we feel very fortunate to be able to contribute to the global developments. We’d like to continue to work with all parties who has a stake in this industry”.

• INTERNATIONAL HALAL FOOD GUIDE SERIES Top 3 Best Guide in the World Award Gourmand Awards, Madrid 2004

www.kasehdia.com www.halaljournal.com www.worldhalalforum.org www.halalguides.com

AWARDS AND RECOGNITION • KASEHDIA FOUNDER AND MANAGING DIRECTOR JUMAATUN AZMI Asia Paciﬁc Emerging Entrepreneur Award By Enterprise Asia, Kuala Lumpur 2008

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TRACEABILITY & THE GLOBAL HALAL INDUSTRY The Global trend is demanding quality products and quality assurance. Coupled with the fear of a global food shortage, the issue of traceability is a key factor for those looking to take advantage of the growth that these convergent trends have created. Nowhere is this more important than in the Halal sector. “TRACEABILITY WILL BECOME AN IMPORTANT COMPETENCY FOR THOSE IN THE HALAL SECTOR LOOKING TO PENETRATE SOPHISTICATED GLOBAL MARKETS, WHETHER YOU ARE A MANUFACTURER OR A RELATED SERVICE PROVIDER, CONSUMERS TRUST YOUR INTEGRITY.” – Nordin Abdullah, Deputy Chairman, World Halal Forum

COST : RM 980 | DATE : 15 JULY 2008 | LOCATION : KUALA LUMPUR CONVENTION CENTRE

KEY SEGMENTS • Traceability in Halal Industrial Zones • Impact of standards and destination market requirements • Understanding Global trends and positioning for change • Technology and its impact on traceablity • Overview of Halal issues • Logistics and supply chain • Increased role and availability of Islamic Investments Key Role Players * Nordin Abdullah, Deputy Chairman, World Halal Forum * Dr. Irfan Sungkar, Head of Research and Strategic Projects, KasehDia Sdn Bhd * Darhim Dali Hashim, CEO, International Halal Integrity Alliance (IHI Alliance) WHO SHOULD ATTEND Senior management, decision makers and strategic advisors from • Halal Park/Industrial zone • Companies aiming to penetrate global markets especially the European Union • Policy makers • Economic Planners • Islamic Financial Institutions • Food Manufactures • Logistics Supply Chain Companies THE CEO ROUNDTABLE IS HELD IN CONJUNCTION WITH THE WORLD HALAL FORUM AND IS SUPPORTED BY IHI ALLIANCE AND THE HALAL JOURNAL. FOR SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT INFO@KASEHDIA.COM.

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