THE INSOMNIAC HOTEL

Restless Punk

The concept of “Restless Punk” brings an all-night musical experience to Camden’s locals and visitors through an emphasis on features that showcase the resurgence of punk aesthetics. The design solution focuses on the organic rhythm of guitar waves, the rough textures of drum beats, and the colorful details of vocal sounds. Elements that accompany the punk aesthetic are interpreted through mural art, furnishings, and an evocative color palette. Overall, The Insomniac Hotel in Camden provides a tuneful atmosphere and an alternative vogue that brings in guests who want to experience the restlessness of punk culture.

Hospitality, 2023 (In-Progress)

Camden Town, London

Individual Project Skills: Revit, Enscape, Photoshop

Design Goals

• Provide natural lighting through wall windows and allow control over lighting through window treatments.

• Highlight the musical experience for guests through different features and amenities.

• Design a unique, comfortable, and personalized experience for guests through spacious guest rooms and suites.

• Establish pathways and wayfinding elements including technological applications through the adjacent spaces, FOH, and BOH areas.

• Incorporate elements inspired by Camden including building materials and color schemes.

• Promote a healthy stay by including eco-friendly and biophilic elements throughout lobby areas.

Inspiration

History

Camden is a multicultural area at the heart of London. It was named after the first Earl Camden, Charles Pratt, who started the development of Camden Town in 1791. The expansion of the town as a major center came with the opening of the Regent’s Canal to traffic in 1820. Furthermore, Camden Lock’s wharves and warehouses on the Regent’s Canal to craft markets and stores ensured Camden Town’s future as one of London’s top tourist attractions. The arrival of railway stations provided massive employment and encouraged local industrialization. The borough became a major center for the piano, organ and furniture industries, light engineering and scientific instruments. Later in the 70s, as punk culture arised, Camden’s legendary bars and clubs made it a must-visit for music lovers.

Weather

Temperature

Warm season: High 72F | Low 59F

Cool season: High 52F | Low 39F

Coldest month is February

Precipitation

November has the most humid days

April has the least humid days

Most common form of precipitation is rain

The best time to visit Camden is March through April or September through November.

Demographics

• Population: 210, 390

• 3.5% population growth per year Mixed

Sites Of Interest

• Regent’s Canal

• Camden High Street

• Camden Lock

• Cyberdog

• Camden Market’s West Yard

• The Roundhouse

• Stables Market

• The Regent’s Park

• St. Martin’s Gardens

• St. Pancras Gardens

• Hampstead Heath

TRANSPORTATION

London Underground Network

• Euston Station

• King’s Cross Station

• Tottenham Court Road Station

Bus Lines

• Waterloo Station

• Trafalgar Square

• Victoria Station