In a Time of Global Communications and Global Markets, There is Only One True International Real Estate Brand
Karen Z. Hardesty
415.265.3344 kzhardesty@sothebysrealty.com
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SUPERIOR LOCAL PRESENCE
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Our Superior Local Presence. Decker Bullock Sotheby’s International Realty offers the premier real estate experience in Marin and the greater San Francisco Bay area. We have listed and sold the pre-eminent properties in our market for more than 20 years, connecting our sellers with qualified buyers from our local area and around the world.
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UNPRECEDENTED G LO B A L R E AC H We have unprecedented global reach that results in attracting more international and well qualified buyers b ecause we offer: • The premiere brand in Luxury Real Estate • More countries served, nearly 600 offices • More listings at all price points • Greater volume of luxury properties • More impressions on major websites like nytimes.com and wsj.com • More buyer traffic on sothebysrealty.com
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No. of Countries 50 40 30
Based on Office Search March 23, 2012
sothebysrealty.com
20 christiesrealestate.com
10 luxuryportfolio.com
0 Decker Bullock Christies— Luxury Sotheby’s Pacific Union Portfolio— International Alain Pinel, Realty McGuire, Frank Howard Allen
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HIGHER WEB TRAFFIC Total Unique Visitors – approx. 3,850,000 Average Monthly Visits – approx. 462,000 Total Visits – approx. 5,550,000 Average Minutes per Visit – approx. 12:45 Total Pageviews – approx. 50,753,000 Average Monthly Pageviews – approx. 4,230,000 Visitors from Outside the US – approx. 38%
Web Traffic
Unique Visitors per Month 70,000 60,000 50,000 40,000 Source: A representative view from compete.com
30,000
sothebysrealty.com
20,000 christiesrealestate.com
10,000 luxuryportfolio.com
0 Decker Bullock Pacific Union Alain Pinel, Sotheby’s McGuire, International Frank Howard Allen Realty
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AC H I E V I NG TH E H IG H E ST PR IC E S F OR O U R C LI E NT ’ S H O M E S The most sophisticated buyers and sellers in Marin consistently choose to work with Decker Bullock S otheby’s International Realty. Our clients at all price points want to achieve the highest price for their home and we consistently rank #1 for Home Sales by price point.
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$1,800,000 $1,600,000
$1,958,700
$2,000,000
Coldwell Banker RE
$569,100
Frank Howard Allen
$400,000
$676,100
McGuire RE
$801,500
Alain Pinel
$600,000
$805,900
$800,000
$943,800
$1,000,000
$960,500
$1,200,000
$1,187,500
$1,301,100
$1,400,000
$200,000 $0
Decker Bullock SIR
Pacific Union
First Marin Realty
ReMax Gold
Bradley RE
Average Price of Homes Sold In Marin in 2011, by Broker Twelve months of data from BAREIS MLS, as of 2012
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DOMINATING THE MARKET UNDER $3 MILLION 30,000 28,000 26,000
27,276
24,000 22,000 20,000 18,000 16,000 Based on Listing Search March 23, 2012
14,000 12,000
sothebysrealty.com
12,030
10,000 8,000
luxuryportfolio.com
6,000
6,476
4,000
christiesrealestate.com
2,000 0
Decker Bullock Sotheby’s International Realty
Alain Pinel, McGuire, Frank Howard Allen
Pacific Union
In Marin County 98% of homes sold are under $3 million. In that price-point sothebysrealty.com has double the number of listings as luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 4 times the number of listings as christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com. 10 | Only One True International Real Estate Brand
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DOMINATING THE MARKET FROM $3–5 MILLION 2,200
2,189
2,000 1,800
1,781
1,600 1,400 1,341
1,200 Based on Listing Search March 23, 2012
1,000
sothebysrealty.com
800 600
luxuryportfolio.com
400 christiesrealestate.com
200 0
Decker Bullock Sotheby’s International Realty
Alain Pinel, McGuire, Frank Howard Allen
Pacific Union
In Marin County only 2% of the homes sold are between $3-5million. In that price-point you need a specialist. On sothebysrealty.com there are 20% more listings than luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and 60% more listings than on christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com. 12 | Only One True International Real Estate Brand
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DO M I N ATI NG TH E M AR K E T F RO M $5 –10 M I LLION 1,500 1,400
1,481
1,300 1,200 1,100 1,000
969
900
963
800 Based on Listing Search March 23, 2012
700 600
sothebysrealty.com
500 400
luxuryportfolio.com
300 200
christiesrealestate.com
100 0
Decker Bullock Sotheby’s International Realty
Alain Pinel, McGuire, Frank Howard Allen
Pacific Union
In Marin County less than 1% of homes sold are between $5-10 million. In that price-point you need a specialist. On sothebysrealty.com there are 50% more listings as there are both on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association) and christiesrealestate.com (Pacific Union’s marketing association). Our clients want their homes showcased where they know qualified buyers will find them, on sothebysrealty.com. 14 | Only One True International Real Estate Brand
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DEFINING THE MARKET OVER $10 MILLION 800 700
746
600 572
500 400
422
Based on Listing Search March 23, 2012
300
sothebysrealty.com
200
christiesrealestate.com
100 0
luxuryportfolio.com
Decker Bullock Sotheby’s International Realty
Pacific Union
Alain Pinel, McGuire, Frank Howard Allen
In Marin County last year, only 1 home sold over $10 Million and Decker Bullock Sotheby’s International Realty represented the Seller. The sothebysrealty.com website has 44% more listings than christiesrealestate.com (Pacific Union’s marketing association) and nearly double the number of listings on luxuryportfolio.com (Frank Howard Allen, Alain Pinel and McGuire’s marketing association). 16 | Only One True International Real Estate Brand
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COMPREHENSIVE LISTING DISTRIBUTION Our qualified properties are distributed to major listing websites online such as: • Trulia • Zillow • Realtor.com • Yahoo • Wall Street Journal Our sellers can receive a property report with information on the viewing and inquiry statistics on the major websites for their individual property.
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HIGHEST ONLINE VISIBILITY
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High Online Visibility in The Wall Street Journal, New York Times, BBC, and elsewhere. • WSJ.com is estimated to deliver over 13 million impressions in 2012 • NYTimes.com is estimated to deliver 300 million impressions in 2012 • BBC.com is estimated to deliver 74 million impressions in 2012
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FOCUS ON PHOTOGRAPHY High 足quality 足photography is the most 足important part of 足marketing a home online. Properties with six or more photos receive 300 times more pages views than those with less.
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YOUTUBE.COM/SOTHEBYSREALTY At 3 Billion Views Per Day, YouTube is: • #1 video site • 2nd largest search engine • 3rd largest website in the world • 60% of all video uploads are on YouTube • 48 hours of video uploaded every minute Visit us at youtube.com/sothebysrealty
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• If Facebook was a country it would be the 3rd largest country in the world. • 1 Billion tweets are posted each week on Twitter • A new member joins LinkedIn every second
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SOCIAL MEDIA
Bring Something to the Conversation Our Sotheby’s International Realty Facebook Fan and Twitter Pages have grown to include thousands of fans and followers from all over the globe who have joined in the conversation about the unique homes, extraordinary lives and lifestyles we r epresent. Facebook and Twitter are an essential part of how we tell our story and engage with those who value the unique.
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SOTHEBY’S AUCTIONS Over 200 years of marketing the world’s most valuable possessions. Since the founding of the S otheby’s Auction House in 1744, the S otheby’s name has earned renown as a marketer of the world’s most v aluable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world.
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EXTRAORDINARY OFFICES Locations in 592 Cities Around the World— Now Open in Ross Valley! Southern Marin Office 100 Tiburon Blvd. Mill Valley, CA 94941 415.381.7300 Ross Valley Office 189 Sir Francis Drake Blvd. Greenbrae, CA 94904 415.461.7200 Sausalito Office 211 Second St. Sausalito, CA 94965 415.331.9000 Belvedere - Tiburon Office 1620 Tiburon Blvd. Tiburon, CA 94920 415.435.0700
Extraordinary Properties require Extraordinary Agents We are delighted to welcome
Karen Z. Hardesty
to our new Ross Valley office at 189 Sir Francis Drake Boulevard in Greenbrae.
“I am proud to be associated with Decker Bullock Sotheby’s International Realty, as it provides the strongest platform from which to represent my clients on a Local, National and International level.” Licensed Broker • Member of Marin Platinum Group & Top Agent Network • Member of Haute Living Real Estate Network • Member of MAR Governmental Affairs Committee •
Decker Bullock Sotheby’s International Realty KZHardesty@sothebysrealty.com 415.265.3344 Sotheby’s International Realty offers the best global exposure in the world. If you would like to know more, contact Heidi Pay at 415.384.4008 or heidi.pay@sothebysrealty.com
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KAREN Z. HARDESTY Karen Z. Hardesty has been a top producer in residential real estate sales since 1979. She has represented clients in their real estate transactions in Newport Beach, where she began her real estate career, and in the San Francisco Bay area where she has lived since 1982. Her belief in the value of home ownership has benefitted her clients through many years of fluctuating markets with results that reinforce her ability to analyze the market and how individual properties will hold up during down cycles. It is not surprising that Karen’s clients return to her again and again to handle their real estate transactions. Prior to working in real estate, Karen worked for Walt Disney Decker Bullock Sotheby’s International Realty 189 Sir Francis Drake Blvd. Greenbrae, California 94904
Productions, both at Disneyland and the Disney Studios in Burbank.
415.265.3344 kzhardesty@sothebysrealty.com DRE#: 00684137
skills in personal interaction and negotiation. After leaving the Disney
She was in charge of handling VIP tours and worked directly with Walt Disney on special projects. She also worked with the head of Guest Relations at CBS on various projects. During this time she honed her organization she worked in the securities industry at Dean Witter. She then married and when she had her two children started her own photography business in order to have a more flexible schedule. Photography continues to be a passion and has helped train her eye and enhance her ability to evaluate properties and their potential. Karen was drawn to her profession because she believes in real estate. Through the years she has seen over and over how it not only provides the luxury and warmth of a home for her clients but is also, if purchased wisely, the best financial investment over the long term. She has the experience of working through many real estate cycles and this has only strengthened her beliefs in the value of real estate. A California native, Karen currently resides in Marin County, California and is involved in philanthropy benefitting children in need and our veterans of the wars in Iraq and Afghanistan. She also counsels cancer patients. She feels strongly about giving back and focusing on the needs of others.
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Presented by
Karen Z. Hardesty
415.265.3344 kzhardesty@sothebysrealty.com
Southern Marin Office
Ross Valley Office
Sausalito Office
Belvedere - Tiburon Office
100 Tiburon Blvd.
189 Sir Francis Drake Blvd.
211 Second St.
1620 Tiburon Blvd.
Mill Valley, CA 94941
Greenbrae, CA 94904
Sausalito, CA 94965
Tiburon, CA 94920
415.381.7300
415.461.7200
415.331.9000
415.435.0700
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