CHILDREN’S WEAR CAPSULE COLLECTION
“The community projects that SoJo® and Projekt have established inspire women around the globe, the key mission and core value in which DIAMONDS UNLEASHED was founded. There was a great feeling of optimism, pride and gratitude amongst these local women and, through the DIAMONDS UNLEASHED x SoJo® Collaboration, we are not only able to maximize the visibility of these projects, but bring light to the importance of the women’s empowerment movement. After all, women are like diamonds; beautiful, strong, multifaceted and unbreakable.”
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-Kara Ross, Founder of DIAMONDS UNLEASHED.
DIAMONDS UNLEASHED by Kara Ross and SoJo® teamed up to launch a socially-minded children’s wear collection made by women in the South African Townships of Bonteheuwel and Hout Bay. Through this collaboration, DIAMONDS UNLEASHED is supporting sixty-four local South African women who are given a retail platform for the beautiful children’s pieces made from Shweshwe, a traditional South African fabric. Every outfit in the DIAMONDS UNLEASHED x SoJo® Collection is paired with a perfect companion for it’s tiny wearer, a small hand- crocheted mouse named DIAMOND the Pocket Mouse who lives in the pocket of each garment. These hand- crocheted mice are made in collaboration with the Peta Becker Projekt, a skills training initiative based in the South African township of Hout Bay that creates accessories from crocheted fine cotton.
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Introducing
DIAMOND The Pocket Mouse DIAMOND is a pint sized powerhouse with a purpose. She was made with love and created to bring a reminder to all the little girls who carry her, that they too, like DIAMOND, are Strong, Beautiful, Multi-Faceted, Unbreakable and BRILLIANT.
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The talented women employed by our partner, Projekt, hand crochet the pocket mice, making each mouse as unique as a diamond. Projekt employs women who live in the Imizamo Yethu township of Hout Bay. Pictured at left, proudly holding their DIAMOND pocket mice are Nancy, Tarisai, Annie, Petronella, Theresa and Sifiso.
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Baby Romper DU-RP-0001
Bloomers DU-BP-0001
Crotch & Shoulder Snap Closure 6m - 2 Yrs
6m - 2 Yrs
$32
$35
Dress DU-DP-0001 6m - 8 Yrs
$52
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Tunic DU-TB-0002
Tunic DU-TP-0001
Dress DU-DB-0001
6m - 8 Yrs
6m - 8 Yrs
6m - 8 Yrs
$52
$52
$52
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Dress DU-DB-0001 6m - 8 Yrs
$52
Diamond The Pocket Mouse DU-PM-0001 Hand crocheted & made with love... every “Diamond” is unique $12
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Tunic DU-TB-0002 6m - 8 Yrs
$52
Diamond The Pocket Mouse DU-PM-0001 Hand crocheted & made with love... every “Diamond” is unique $12
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Baby Romper DU-RP-0001 Crotch & Shoulder Snap Closure 6m - 2 Yrs
$35
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Dress DU-DP-0001 6m - 8 Yrs
$52
Tunic DU-TP-0001 6m - 8 Yrs
$52
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18
19
Dress DU-DB-0001
20
Dress DU-DP-0001
6m - 8 Yrs
6m - 8 Yrs
$52
$52
Bloomers DU-BB-0001
Bloomers DU-BP-0001
6m- 2 Yrs
$32
6m - 2 Yrs
$32
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Tunic DU-TP-0001 6m - 8 Yrs
$52
Diamond The Pocket Mouse DU-PM-0001 Hand crocheted & made with love... every “Diamond” is unique $12
Tunic DU-TB-0001 6m - 8 Yrs
$52
Diamond The Pocket Mouse DU-PM-0001 Hand crocheted & made with love... every “Diamond” is unique $12
Tunic DU-TP-0001
Tunic DU-TB-0001
Tunic DU-TP-0002
6m - 8 Yrs
6m - 8 Yrs
6m - 8 Yrs
$52
$52
$52
32
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Baby Romper DU-RP-0001
Bucket Hat DU-HP-0001
Crotch & Shoulder Snap Closure 6m - 2 Yrs
$30
S/M/L
$35
Dress DU-DP-0001 6m - 8 Yrs
$52
Bloomers DU-BP-0001 6m - 2 Yrs
$32
35
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Bucket Hat DU-HB-0001 S/M/L
$30
Diamond The Pocket Mouse DU-PM-0001 Hand crocheted & made with love... every “Diamond” is unique $12 Dress DU-DB-0001 6m - 8 Yrs
$52
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Diamond The Pocket Mouse DU-PM-0001 Hand crocheted & made with love... every “Diamond” is unique $12
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Tunic DU-TB-0002 6m - 8 Yrs
$52
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Baby Romper DU-RB-0001 Crotch & Shoulder Snap Closure 6m - 2 Yrs
$35
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Diamond The Pocket Mouse DU-PM-0001 Hand crocheted & made with love... every “Diamond” is unique $12
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Tunic DU-TP-0001
Tunic DU-TB-0002
6m - 8 Yrs
6m - 8 Yrs
$52
$52
Diamond The Pocket Mouse DU-PM-0001 Hand crochet & made with love... every “Diamond” is unique $12
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Dress DU-DP-0001 6m - 8 Yrs $52
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Tunic DU-TP-0001 6m - 8 Yrs
$52
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to view Full Linesheet
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DIAMONDSUNLEASHED.org | bebrilliant@DiamondsUnleashed.org SOCIAL: @DIAMONDSUNLEASHED @KaraRossNY @CanadaMarkTM @ILoveSOJO @Petabeckerprojekt #DiamondsUnleashed
THANK YOU MODELS Sloane Coldwell Lauryn Fouche Reagan Mueller Josephine Posillico Gabriella Wilbeck Violet Storm de Florio Emory & Harper Winston PHOTOGRAPHER Craig Giambrone HAIR & MAKEUP Priv
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