BUILDING VALUE
OUR agency Twenty years Creative and technical Clients across Europe
BUILDING VALUE
services Content drives design Print
CREATIVE COMMUNICATION BY KARAKAS
CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
JUNE 2016 © Karakas 2016
1
our agency
BUILDING VALUE
100+ photoshoots
Celebrating twenty years
OUR agency Twenty years Creative and technical
70+ events
Clients across Europe
100+ hosted sites
services Content drives design Print CS: Norway Grants CS: Health for Animals Brand
80+ visual
IDENTITIES
CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
500+ websites
700+ reports 2
© Karakas 2016
our agency Creative and technical
BUILDING VALUE
OUR agency Twenty years
A TEAM OF 22
Creative and technical
• Designers
Clients across Europe
• Project managers
services
• Strategists
Content drives design
• Developers
• Directors
CS: Norway Grants
• Office managers
CS: Health for Animals Brand
• Copywriters
CS: Synegis
• Quality controllers
Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
3 © Karakas 2016
our agency Clients across Europe
BUILDING VALUE
OUR agency Twenty years Creative and technical Clients across Europe
services Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
“ A world-class agency in the middle of Brussels – truly in a different league” – EEA Norway Grants 4 © Karakas 2016
services Quality content drives design
BUILDING VALUE
OUR agency Twenty years
Content is king and this will never change.
Creative and technical
Our designs are better when your content inspires us, so we help our clients create interesting and accessible content.
Clients across Europe
services Content drives design
• Strategy
• Writing – factual, technical, medical, creative
CS: Norway Grants
• Editing
CS: Health for Animals
• Proofreading • Translations
Brand CS: Synegis Digital – creation
• Infographics
Digital – support
• Tables, maps, statistics
CS: JA Europe
• Photography – studio and location
CS: D-Net
• Videos and animations
CS: Watson CS: Diabetes atlas CS: Educational
5 © Karakas 2016
services Print
BUILDING VALUE
OUR agency Twenty years
Print has become a luxury, a craft and people pay attention to a beautiful document.
• Project management
Creative and technical Clients across Europe
services
• Design
Content drives design
• Document layout
• Multi-language • Digital printing
CS: Norway Grants CS: Health for Animals Brand
• Offset printing
CS: Synegis
• Event material
Digital – creation
• Interior decoration
Digital – support
• Signage
CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
6 © Karakas 2016
BUILDING VALUE
OUR agency Twenty years Creative and technical Clients across Europe
services Content drives design Print CS: Norway Grants CS: Health for Animals
CASE STUDY
Norway Grants
Brand CS: Synegis Digital – creation Digital – support
• Annual reports
CS: JA Europe
• Country fact sheets
CS: D-Net
• Photo shoots
CS: Watson
• Event material
CS: Diabetes atlas
• Marketing material
CS: Educational
• Interior decoration
7 © Karakas 2016
FOREWORD
DISEASES & ZOONOSES
FOOD FOR THE FUTURE
SAFE FOOD
NEW TECHNOLOGY
IMPORTANCE OF PETS
MEMBERS BUILDING VALUE
PRESERVING ANTIBIOTICS
FACTS & FIGURES
OUR agency
OUR SECTOR IN FACTS AND FIGURES
Twenty years Creative and technical Clients across Europe
CASE STUDY
2014 Animal Health Industry
health $23.9 billion for animals
Nominal growth +4%
Global industry sales of
$1.6 billion • Newsletters
(ex-manufacturer net sales in Nominal US$ terms)
US$bn 25
US$bn 25
$23.9 billion
20
largest animal health companies invest The • 10Visual identity an average of 12% of their sales into research • Annual reports and innovation activities, a total amount of about
services
Global Animal Health Market
Print CS: Norway Grants
20
CS: Health for Animals Brand
15
15
CS: Synegis 10
Digital – creation
10
Digital – support
every year
• Websites
Content drives design
5
CS: JA Europe
5
CS: D-Net
• Extranets • illustrations
0
0
2004
2006
2008
2010
CS: Watson 2012
• Infographics
CS: Educational
• Events materials Product Group Sales Split
Species Sales Split
Regional Sales Split
62%
26%
12%
47%
31%
23%
59%
41%
Pharmaceuticals
Biologicals
Medicinal Feed Additives
Americas
Europe
Other
Food Animal
Companion Animal/Other
8 © Karakas 2016
2014
CS: Diabetes atlas
* Not all numbers add up to 100% due to rounding
services Brand
BUILDING VALUE
OUR agency Twenty years
We have designed and built over seventy visual identities and brands for companies, trade associations, NGOs, think tanks and startups.
• Naming • Strategy
Creative and technical Clients across Europe
services Content drives design Print CS: Norway Grants
• Brand positioning
CS: Health for Animals
• Logo design
Brand
• Guidelines preparation
CS: Synegis
• Templates for print and Word
Digital – creation
• Brand promotion and activation
Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
9 © Karakas 2016
BUILDING VALUE CASE STUDY
synegis
OUR agency
• Naming
Twenty years
• Company positioning
Creative and technical Clients across Europe
• Key messaging
services
• Logo design
Content drives design
• Guidelines design
• Website
CS: Norway Grants
• Video
CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
10 © Karakas 2016
© Karakas 2016
services Digital – creation
BUILDING VALUE
OUR agency Twenty years
Cutting edge, technically savvy, we build websites, secured extranets, discussion platforms, e-commerce sites and much more.
• Digital strategy
Creative and technical Clients across Europe
services Content drives design
• Wireframes & architecture
• User experience
CS: Norway Grants
• Design
CS: Health for Animals
• HTML
Brand
• PHP integration • Browser testing
CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
11 © Karakas 2016
services Digital – support
BUILDING VALUE
OUR agency Twenty years
Life starts after launch and our support team will provide you with all the backup and advice you need.
• Technical support
Creative and technical Clients across Europe
services Content drives design
• Hosting
• Security
CS: Norway Grants
• New functionality
CS: Health for Animals
• Fresh content
Brand
• Site promotion • SEO
CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
12 © Karakas 2016
BUILDING VALUE
OUR agency Twenty years Creative and technical Clients across Europe
services Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation
CASE STUDY
ja europe • Public websites • Network websites • Digital annual report
Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
• Printed annual report
13 © Karakas 2016
BUILDING VALUE
OUR agency Twenty years Creative and technical Clients across Europe
services Content drives design Print CS: Norway Grants CS: Health for Animals
CASE STUDY
d-net
Brand
• Information exchange
Digital – support
• Secured platform
CS: JA Europe
• Doubled number of contributors
CS: D-Net
CS: Synegis Digital – creation
CS: Watson
from 2000 to 4000 in 6 months
CS: Diabetes atlas
• Promoted mainly using social media and networking
CS: Educational
14 © Karakas 2016
© Karakas 2016
BUILDING VALUE
OUR agency CASE STUDY
watson • Mobile app • Complex functionality made simple
• Start-up • User experience optimised • New brand
Twenty years Creative and technical Clients across Europe
services Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
15 © Karakas 2016
BUILDING VALUE CASE STUDY - CAMPAIGN
diabetes world atlas
OUR agency
• Printed atlas
services
in six languages
• Website
Twenty years Creative and technical Clients across Europe
Content drives design Print
• Powerpoint presentation
CS: Norway Grants
• Social media promotion
CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
16 © Karakas 2016
BUILDING VALUE CASE STUDY - CAMPAIGN
diabetes world atlas
OUR agency
• Established as the industry
services
reference
• Six languages including Russian, Chinese and Arabic
Twenty years Creative and technical Clients across Europe
Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
17 © Karakas 2016
BUILDING VALUE
OUR agency Twenty years Creative and technical
CASE STUDY - CAMPAIGN
educational • Campaign aimed at teachers and children
Clients across Europe
services Content drives design Print CS: Norway Grants
• Public website
CS: Health for Animals
• Infographics
Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
18 © Karakas 2016
BUILDING VALUE
OUR agency Twenty years Creative and technical Clients across Europe
services
thank you
Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational
“ Karakas has built our website with their usual brilliance – bringing their superb design work to bear on a highly technical area” – Paul Hofheinz, President of the Lisbon Council 19 © Karakas 2016