KAPITAL NEXUS SPECIAL POINTS OF INTEREST:
VOLUME 1, ISSUE 1I
Women entrepreneurship
December 2012
The Dream Hatcher : Anuradha Desai : Page 3
Journey from 3 P’s to 3 E’s of women in India: Page 12
Chandel’s Introspection :- Interview : Page 13
Women entrepreneurship : India
Women on Twitter: Page 4
E
ntrepreneurship is the state of mind which
women entrepreneurs in
every woman has in her but has not been
India is very low as com-
capitalized in the way it should be. INSIDE THIS ISSUE:
Social Entrepre- 5 neur in Focus
Kiran Mazumdar Shaw: Inspiring Billions
7
Project 2.0
8
IT and Marketing
9
Merger and Acquisitions
11
Team
14
While reading the recent Sunday‘s Newspaper
pared to USA & UK. The reference to this
edition on 4th Nov 2012, I came across with an
context is just to put for-
article in Times life about the topic of Marriage as a
ward the Indian traditional
defunct, outdated institution, unless one of the part-
values which puts restric-
ners accepts being unequal to the other – by Vikram
tions on the vision of
Bhatt. While studying the world divorce rates, he
women towards entrepre-
came up with some interesting findings, where USA
neurship. Women in India are dependent on Male
& Sweden have about 55 % divorce rates, UK about
domination and she has to cross many hurdles like
42.6% and India has lowest divorce rate of 1.1 %.
physical, physiological, financial, emotional etc in
According to my opinion, India is among the
order to convince, start, sustain and grow any such
World‘s luckiest country to sustain the tradition of
business opportunity. She is always supposed to
Marriage, but at the same time the percentage of
play safe by satisfying all other responsibilities simultaneously.
Continued on page 2
PAGE
2
Many of them have dreams, some of them nurture it, try it and only few of them are able to
Chanda Kochhar, Ritu Kumar, Ekta Kapoor and many more.
sustain and de-
Let me now share my experience into this
velop
field - From the beginning, I always had some
it to
creative blend of mind and was looking for-
the
ward for opportunities to develop it further.
com-
But with parents guidance towards career, future, risks and finances, these creative seeds where submerged in mind. Later after attaining
mercial and business angle.
satisfied future, these seeds again came to the
A Society can be progressive only when women are treated equal and considered independent to rise at higher levels in whichever avenue they pursue. With the increase in education, information awareness, broader outlook, safe and “Don’t limit yourself. Many people limit
secure environment, motivation & increased appreciation, Women in India have become aware of the existence of their rights and are also bal-
themselves to what
ancing entrepreneurship at home as well as corpo-
they think they can
rate level. The Dell Women‘s Entrepreneurship
do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” Mary Kay Ash, founder Mary Kay Cosmetics
status (excerpts of this were published by the Economic Times on 19th June 2012) conducted on 450 women entrepreneur‘s in India, US & UK shows that Indian Women Entrepreneurs expect 90% growth in their business over a five year period as compared to 24% and 50% growth anticipated by their counterparts in UK & USA
surface and at this stage my dependency was relaxed and this made it possible to persuade the inner talent into taking a new shape without disturbing other responsibilities. So with few risks, initial trainings and financial investments, I developed my talent to this dimension of starting and testing creativity in my desired area of interest. My initial step towards women entrepreneurship has started its journey. This venture is named as Shline Creations and its few saplings are customized Aroma Candles & Herbal Soaps. These are all customized and designed as per the needs and requirements of the niche customers. My Entrepreneurship journey has just begun and now let‘s see how far will it reach in the Business Arena.
respectively. This is the straight forward answer to Vikram Bhatt‘s above argument. Women of today have a new avatar as Jill of all trades. We are all aware of the successful Indian Women Entrepreneurs like Shahnaaz Husain,
Shilpa Wadhwa
Sudha Gupta, Indra Nooyi,
(Entrepreneur and Assistant Professor— Apeejay Institute of Technology)
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VOLUME
1,
ISSUE
1I
PAGE
Editor’s Desk Today, 21st December 2012 it
the phase and the face of the women in the world.
was interpreted the world's
Kapital Nexus has tried to give its contribution by ap-
end, but we interpret as the
praising some of the women Entrepreneurs along with
end of male dominance over
the articles of faculty and students about their view on
the world. Today, in the 21st
women Entrepreneurship.
century world women era has started its journey towards
The second edition of Kapital Nexus an attempt of
reaching heights and providing
creating knowledge about today‘s women in the
the world with innovations
world although we have focused only on some of the
and empowerment. Kapital Nexus is launching its second
women‘s of India as we are Indians and we can see
edition on emerging women entrepreneurship, and as we
the change in our country too which is really appre-
said in our earlier edition bringing new measures of inspi-
ciable
being the only
ration is what we do, Women entrepreneurship is todays
one who
era's rising topic today we can see women‘s like Chandra Kocchar ,Arundhati Desai, Kiran Mazumdar Shaw, Farah Khan, Esha Kapoor and many more ruling over the world very effectively
“Bravery is
Presenting the second edition of Kapital Nexus on Women Enterpreneurship on 21.12.2012 at 2:12
knows you’re afraid”
PM.
Women itself in herself is a great weapon, she can do any
Neha Singh
thing she can ruin the world as well as create the world
Editor
too, Women power is great nobody can compete with women, entrepreneurship carried by women has changed
The Dream Hatcher : Anuradha Desai
Sh
e is moreover called the mother hen as she is a women entrepreneur, as she was obsessed over the business
prospects of chicken in the world as Chairperson of family run poultry‖ Gaint Venkateshwara Hatcheries Group‖, which now today is the number two Egg producers and third largest poultry producers in the world. They have exports of around 230 crore which include products like egg powder, vaccines and animal medicines. She believes in simplicity and modesty both in business as well as personal life, loved old Hindi songs and does not believe in leading a lavish lifestyle.
Her strengths according to her are that she is a good listener and have a good understanding capability, although she gets quite impatient seeing bad results in business. She believes in 5 mantras of success- that are : Never lose your natural identity Never get carried away by success Never think you are the best rather work more towards getting better Don‘t fly in air-always be down to earth.
3
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4
Most Influential women on Twitter bly, the queen of the geeks Twitter has provided an outlet for the masses to express themselves in 140 characters or less at a time. Oprah Winfrey
and gamers. The media maven has cornered the market on gaming and evolved the future of new media with the introduction of her wildly popular web seriesThe Guild, which premiered on YouTube in 2007. Nearly 5 years later, she has managed to build a career out of creating original web content and even
Oprah Winfrey has many titles including ac-
launched a YouTube channel called Geek &
tress, producer, and media mogul with her own
Sundry that features original shows geared to-
television network (OWN) and magazine (O).
wards indie geek culture everyday.
She is the former television host of her own talk show, The Oprah Winfrey Show, that was widely
Rachel Maddow
received and revered for the distance it took from the typical tabloid talk show in the 90′s. For “When one door of happiness closes, another opens; but often we look so long at the closed door that we do not see the one which
years, she has managed to grow in popularity and make a name for herself as a strong and likable force in the public eye. Like her talk show, Winfrey expresses empathy and compassion for real
Author and television host Rachel Mad-
people and social issues. She utilizes her Twitter
dow is best known for her nightly political
account to share inspiring words and write back
news show on MSNBC, aptly titled The Ra-
to the public, which makes a significant differ-
chel Maddow Show. She is self-admittedly a
ence in the effectiveness of her words.
liberal and respected by her colleagues for
has opened for us.” Helen Keller, author,
her educated political commentary that is Felicia Day
political activist, and
devoid of feverish banter. With over 2 million followers, Maddow consistently tweets her opinions on political news across the globe,
speaker
focusing on national stories. The political pundit regularly shares articles related to Just shy of 2 million followers, actress, writer,
politics and social issues and isn’t afraid of
and producer Felicia Day‗s influence through her
being vocal with her own two cents.
avid use of Twitter has been known to crash sites, simply by tweeting links to them. She is, argua-
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5
Social Entrepreneur in Focus: Chetna Gala Sinha – ‘Mahila Bank’ A social entrepreneur and an experienced farmer,
they are the
worked at ground level to develop a culture of mi-
wage earners for
crofinance in Maharashtra targeting women. She
their families.
heads ―Mann Vikas Samajik
The Bank funds
Sastha‖ (www.manndeshi.org).
projects that focuses on using these traditional skills and help
“It is not about wealth for me, but
Let us see how she identified the problem or social
them to introduce technical assistance in these.
business opportunity and how she leveraged this to
This helped women in this area to achieve an
benefit 1,27,000 + clients and loan disbursement of
improvement of their potential as equal partici-
over $3 million.
pants and decision makers in market, home and local governance.
about achieving more. It is about fulfilling my father’s dream of becoming
Her concept is to empower women in drought prone areas of rural India by teaching entrepreneurial skills and giving them access to land and various other means of production.
no.1 name in
How the bank works The Mahila Bank was introduced up with 25
poultry in the
members from 235 villages. Founder Chetna
world”-
brought in an initial capital of Rupees 100,000
- Chetna Gala Sinha
(US $2,400 approx.), which was enough for the bank to get a recognition from the Reserve Bank The core of Chetna's design is a bank operated by women (Mahila Bank). Her distinctive feature was not only to provide loans but o create a learning
of India. The Bank‘s policy decision making rests with all the shareholding members, who meet bi-annually.
habit of the infrastructures needed to develop entrepreneurial success and assets creation among
The Bank forms social help groups and funds
women. It reduces their dependence on their men,
activities that will be profitable, keeping in mind
who continue to migrate in search of employment
the skill set and resources of the women con-
due to failure of land support.
cerned. Surveys of local markets are done to determine which products are profitable and can
Women have always inculcated traditional skills and, as a result of men migration from rural areas,
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NEXUS
be used for economic activity. )
PAGE
6
Chetna Gala Sinha – ‘Mahila Bank’(cont.) Case:
To maintain cash flow for the banks, Chetna ji
T
introduced several schemes, for example he bank has organ-
―people can pay their electricity bills using their
ized groups of
bank accounts without having to go to the elec-
vegetable vendors
tricity office and stand in line‖. She also works
and provided training on
to help formulate government policies to route
how to grow vegetables
grants through the bank. She also works with
without using expensive pesticides and fertilizers.
related national rural universities and the
Factors such as water use, balance of nutrients,
Wasteland Development Board to change their
seed management, and recycling of waste are
views and policies in respect of women entre-
discussed during the training session, and women
preneurs and their project financing in the area
with traditional skills and knowledge in this area
of animal husbandry, fodder cultivation, and
are invited to participate. The Bank has also pro-
farming.
vided support to manure making, or "creating
To conclude, we can see how small amount of
soil" as the women call it. Crop residue is col-
entrepreneurial skills can do a lot to lives of
lected, mixed with other farm waste and water,
people and for social upliftment.
and then fermented in the sun. In a return to traditional methods, the women have experimented
Kapital Nexus salutes Smt. Chetna Gala Sinha
with using different mixtures for different crops,
for her achievement and the social contribution
though with the advent of chemical fertilizers, use
she has done to the society.
of the same formula for all crops has become commonplace. Similarly, seed banks that promote “Begin doing what
local varieties and work to develop pest resistant
you want to do now.
strains are also supported. (Case reff# http://
We are not living in
india.ashoka.org/fellow/chetna-gala-sinha)
Partha Sinha Kapital Nexus
eternity. We have only this moment,
M&A Updates : November 2012
sparkling like a star in our hand – and melting like a snowflake.” -Marie Beyon Ray,
"November 2012 witnessed over $10 billion of deal activity clearly indicating a strong rebound of deal activity," Grant Thornton in India Partner, Transaction Advisory Services Raja Lahiri said.
author
The month of November saw 3 billion-dollar deals in the M&A space -- the ONGC-Kashagan field $5 billion deal, Diageo-USL $2 billion deal and Gulf Oil-Houghton International's $1.05 billion transaction. This year, there have been 10,346 U.S. merger-and-acquisition deals worth $859.2 billion, says Dealogic. While that’s a 9% improvement in the number of deals, it’s an 8% decline in terms of the dollar volume. KAPITAL
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7
Kiran Mazumdar Shaw: Inspiring Billions A ccording to a survey carried out by
Dell a few years months back in June
2012 have revealed that India is one of the best place for women entrepreneurs. Well this was
quite opposite to just what we believed in the past
“Striving for excellence motivates you; striving for perfection is demoralizing.� Harriet Braiker, author and stress management expert
that women are only meant for household works. Not only the study suggest that but there are many examples to prove that women entrepreneurs are successful. Let us take the case of Kiran Mazumdar Shaw who is the Chairman and Managing Director of Biocon Limited, a biotechnol-
overcome the above challenges. Within a year
ogy company in Bengaluru, India. Kiran Mazum-
of formation of Biocon, under the leadership
dar Shaw was born in Bengaluru in 1953. She
of Kiran Mazumdar Shaw the organization
completed her schooling and pursued graduation
developed a lot. She was responsible for driv-
in Bs. Zoology Honours from Mount Carmel
ing the company towards consistent growth
College, Bengaluru and after completing her
and Biocon became the first Indian company
graduation she completed her post graduation
to export enzymes to Europe and USA. In
from Melbourne University.
1989, Biocon became the first Indian company to receive financial assistance from US to fund
In 1978, she founded Biocon in the garage of
proprietary technologies. She is also responsi-
her house with a meager capital of Rs. 10000. But
ble for turning Biocon from an industrial en-
since starting a business is not a cakewalk, she
zymes producing company to a fully inte-
faced various difficulties in carrying forward her
grated bio-pharmaceutical company with a
work. Initially she was faced with challenges
well-structured business portfolio of products
regarding her work credibility because of her
and a research focus on diabetes, and auto-
gender, age and particularly the field of biotech-
immune disease.
nology was not known to many during the 1970‘s. Nobody appreciated the fact that she was
Not only Kiran Mazumdar Shaw, there are
exploring something new . In fact financing of the
others such as Indu Jain, Chanda Kochchar,
project was difficult because no bank was ready
Indira Nyooi who have proved to be successful
to lent her people and she faced difficulty in re-
entrepreneurs. The times are changing and
cruiting people due to lack of knowledge about
women are at par with men. The above people
biotechnology. She was also faced with infra-
continue to provide inspiration to all the gen-
structural problems like lack of adequate power
eration who strive to be successful entrepre-
supply, superior quality of water, sterile laborato-
neurs.
ries, difficulty in importing research equipments were to name a few.
Navonil Nag Kapital Nexus
But she was very much determined and with a single minded focus she was gradually able to
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PAGE
8
Project 2.0 ; Saviours
S
aviours is committed in propagating the message of conservation of environment, wildlife and natural resources and creating mass awareness to achieve the goal. Goal- Conservation of environment, flora and fauna with special focus on inculcating green culture among children and society as a whole. This is our Endeavour to fight with the issues like global warming and rising threat of Environmental Cancer to human life. Vision - To generate communities` own resources and utilize them for the community through the community participation. For this we have introduced the SSS model with 3SSchool or Students, Society & Saviours as facilitator.
“If you have
Situation : Saviour's Network was of 300 schools, with an aim to spread the message and increase the network, they needed to reach more schools
knowledge, let others light their candles in it.” Margaret Fuller, journalist, critic, and women’s rights advocate
KAPITAL
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and more students. Solution : Kartavya worked with Saviours to increase their school network database. To do this, we with a team of 12 students in past two months found 5000 schools based on their criterion. The school selection was even and across India. This database is used to reach out to the schools for association and with as low as 20% response rate, it would mean an increase of 1000 schools in the network.
PAGE
IT and Marketing
9
Marketing is all about finding your right customer who actually require your product and adopting a
search, local search, video search, academic
convincing approach towards at that customer so that
search, news search and industry-specific vertical
the deal could close up successfully.
search engines.
To catch up the glance of such targeted customer IT provide three type of marketing techniques which
As an Internet marketing strategy, SEO considers
could advertise your company or product with the
how search engines work, what people search for,
help of your company website or webpage:
the ac-
Email Marketing Search Engine Optimization (SEO) Social Media Optimization (SMO) Email Marketing:
“Life-fulfilling work is never about the
This type of marketing follows when you already have an idea about your target customer i.e. his company type, designation, contact info. These informa-
tual search terms or keywords typed into search
tion could be collected using different market re-
engines and which search engines are preferred by
search techniques.
their targeted audience. Optimizing a website may
Email marketing is directly marketing a commercial
involve editing its content, HTML and associated
message to a group of people using email. In its
coding to both increase its relevance to specific
broadest sense, every email sent to a potential or cur-
keywords and to remove barriers to the indexing
rent customer could be considered email marketing. It
activities of search engines. Promoting a site to
usually involves using email to send ads, request
increase the number of back links, or inbound
Eileen Fisher,
business, or solicit sales or donations, and is meant to
links, is another SEO tactic.
fashion designer
build loyalty, trust, or brand awareness. Email mar-
money – when you feel true passion for something, you instinctively find ways to nurture it.”
keting can be done to either cold lists or current cus-
Case: If you type in your search engine best anti-
tomer database.
virus in the world, you will number of results but top few results would be shown as the picture
Search Engine Optimization (SEO):
below:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a
Here you could see that top few result shows anti-
search engine's "natural" or un-paid ("organic")
virus Bit defender the website of which is indexed
search results. In general, the earlier (or higher ranked
by the keyword ―best antivirus‖ (shown in
on the search results page), and more frequently a site
blocks). This is due to fact that website of bitde-
appears in the search results list, the more visitors it
fender is optimized for search. Any novice user
will receive from the search engine's users. SEO may
definitely would go with the website when he
target different kinds of search, including image
require the best antivirus in the world.
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Continued on next page
PAGE
10
search engines. The phrase is also sometimes
SSocial Media Optimization (SMO): Social
media
optimization (SMO) refers to the creation of online
content
that is likely to be
shared
through
social
networks. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. That said, social media optimization is gaining importance as social sharing is increasingly being integrated into search results.
“You only live once but if you do it right, once is enough.”
Speaking in broad terms, social media optimization involves two basic steps:
The creation of shareable content
The addition of social sharing tools to make
it easy for users to share
shortened to ―search marketing.‖ SEM is an umbrella term that covers two broad areas: Gaining traffic through free SEO efforts Gaining traffic through paid search advertising Some people consider SEM to mean gaining traffic solely through paid ads The schematic chart above gives a brief idea about SEO,SMO,SEM at a glance. Modern information technology has gained popularity rapidly since the mid-twentieth century, and the trend is likely to continue into the future. As IT solutions continue to increase the efficiency and
Mae West, actress,
In practice, however, social media optimization is
effectiveness of business operations and communi-
much more involved. Successful sites have found
cations, businesses will continue to rely on IT for
playwright,
that the title of a piece of content is an important
success.
screenwriter
key to getting a user to commit to viewing it. Following that, the strength of the first paragraph affects how far those same users read. Getting a
- Abhishek Banerjee
user to share a piece of content, however, depends on the quality of the piece and this can often trump a weak title or misleading first paragraph. Finding the right balance of effort between attention-getting headlines and interesting information is just one of the challenges of social media optimization. A term which frequently erupts in between all these is SEM (Search Engine Marketing). SEM stands for ―search engine marketing.‖ It is the process of gaining traffic from or visibility on
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Bussiness Development Executive Essel Shyam Communication Ltd
PAGE
11
Mergers & acquisitions Cont. ConAgra Foods Inc.
Littlejohn & Co. has agreed to sell Synchro-
(NYSE: CAG) has agreed to acquire Ralcorp Holdings Inc. (NYSE: RAH) for
nous Aerospace Group, a Santa Ana, Calif.-
$90 per share (28.2%
based provider of assemblies and compo-
premium to yesterday's closing price). The en-
nents for the commercial aerospace and
tire transaction is valued at approximately $6.8
defense markets, to Precision Castparts
billion, including the assumption of debt.
Corp. (NYSE: PCP). No financial terms were
www.conagra.com
disclosed. www.syncaero.com Lehman Brothers has
Nordwind Capital has agreed to sell the
agreed to sell apartment building owner and operator Archstone to Equity Residential (NYSE: EQR)
global assets of ISE Automotive GmbH, a
and AvalonBay Communities (NYSE: AVB) for
German auto parts company, to Metalsa SA
approximately $6.5 billion in cash and stock.
de CV. No financial terms were disclosed.
Archstone had been in registration for an IPO
www.ise-automotive.com
designed to raise nearly $3.5 billion. Charterhouse Capital Partners has hired three banks – HSBC, Rothschild and Credit Agricole – to find a buyer for the main unit of French catering company Elior, according to Bloomberg. The
Rave Re-
deal could be valued in excess of €2 billion.
view Cinemas LLC, a portfolio company of
www.charterhouse.co.uk
BV Investment Partners, has agreed to sell four theaters to AMC Entertainment Inc. No
Linx Partners has sold
financial terms were disclosed. The theaters
Cimarron Energy Inc., a
are in Alabama, Florida and Louisiana.
Norman, Okla.–based
www.amctheaters.com
maker of energy production, processing and environmental solutions to the U.S. oil and gas industry, to Curtiss-Wright Corp. (NYSE: CW). Harris Williams & Co. managed the process. www.cimarrongas.com
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__________
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12
Journey from 3 P’s to 3 E’s of women in india
A
cross the country comparison bears evi-
But
dence that the emergence and the development of entrepreneurship largely de-
pends upon the supporting conditions and they areeconomic, social, cultural and psychological factors. These supporting conditions have not favored in the development of women entrepreneurs India however, like non-availability of employment opportunities to women in the organized sector, mass illiteracy, much
with the changing trend and with the spread of educa-
lower work participation etc.
tion and awareness women entrepreneurs have shifted from the extended kitchen activities i.e. the 3P‘s to the
But on the contrary where the supporting conditions have favored there is a phenomenal increase of self employed women in advanced countries, but comparison to the advanced countries the count of women
higher level activities i.e. the 3E‘s.which are Engineering, Electronics and Energy. Although the number of such units is not large but it can hold women are putting up units to manufacture many great things.
entrepreneurs in India is low.
The typical women businesses are mainly the ex-
Concluding, I would add the line that the women of
tension of their kitchen activities i.e., the 3 p‘s which
our country have attributed their success to their untir-
are Pickles, powder & Pappad. With the help of vari-
ing hard work, perseverance, determination confidence,
ous governmental schemes and effort of various volun-
and their urge to do something in life have shifted them
tary organization like the Mahila Mandals the number
up in the sky with aiming heights and reaching them
of women entrepreneurs are growing but slowly.
also.
Neha Singh
Kapital Nexus
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13
Chandel’s Introspection : Interview
I
n order to get a
Q4) Since last 5 years do you think companies are
nerve of emerg-
more cautious of internal costs than before?
ing business, Abhijeet Chandel moved out and interviewed Mr. Vivek Singh of Indiabulls.
Q1) What is the difference between managing projects of Global MNCs and Indian MNCs?
"Project management requires dedication, 24*7 environment
T
here is no as such difference as now days MNC‘s are working towards process and
difference could be on process itself from organization to organization. Also with global PMP
Y
es, a trend of optimization and process improvements can be seen across verticals and
functions. It‘s true that cost cutting has impacted busineeses in a positive way since 2008.
Q5) What are your suggestions to students aspiring for project management as a career?
B
efore entering into this field, person should analyze his/her managerial capability and
leadership quality.
standards becoming more even, processes and
Along with this, Project management requires
approaches are same, only the art changes.
dedication, 24*7 environment and commitments at
and commitments at
work. So, you should be prepared to mould your
work. So, you should
lifestyle like this if you want to survive and grow
be prepared to
Q2) What is the biggest challenge in managing
mould your lifestyle
team?
like this if you want
I
to survive and grow in project management."
t entirely depends on person to person as this individual perspective question. In my view
it‘s human nature understanding and work accordingly.
Q3) Do you think the concept of BYOD (bring your own device) at work would improve productivity?
Y
es but with certain limitation as restriction can never be an answer to productivity. I
don‘t believe that it improves productivity to a large extent. It‘s more of a fab rather than usability.
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in project management.
(Interview by Abhijeet Chandel—Kapital Nexus)
Team Kapital Nexus
Prashant Gemini Content & PR
Partha Sinha Associate Editor
Neha Singh Editor-in-chief
Navonil Nag Copy Editor
Abhijeet Chandel Corporate Relations
Vision:
KAPITAL NEXUS A Ccapitalum initiative www.ccapitalum.weebly.com New Delhi, India E-mail: contactus@ccapitalum.com Facebook: https://www.facebook.com/Ccapitalum
"To be a catalyst in bridging the gap between Industry and Academia for students� (Ccapitalum is set up with a simple vision, keeping in mind the dynamic requirements of management students and professionals across sectors). Mission: To partner with various entities (business, academia and consultants) to provide students the best exposure in by live projects, business live case handling and interaction with mentors before they join the industry mayhem.