[BUSINESS]
PRESENTATION
Mozaik A Visionary Company Revolutionizing the Hotel Industry ◆
In the era of digital transformation, Mozaik, an international
interactive „shop your holidays“ experience, eliminating re-
marketing and technology company is enabling hotels to re-
directions and fundamentally altering the online reservation
juvenate their online presence by blending Branding, Digital
landscape. This transformation is of paramount significance,
Marketing and innovative technologies.
considering established online shopping habits. Today, tra-
Not too long ago, Mozaik’s pioneering e-commerce reservation
velers expect a consistent environment and experience when
system was adopted by the world renowned MRH Group, home
„shopping“ for vacations.
to iconic properties in Switzerland, France, and England like La
Recognizing this demand, Mozaik took the initiative to develop
Réserve Paris, La Réserve Ramatuelle, La Maison d’Estournel,
the first e-commerce environment exclusively tailored for
La Réserve Genève, and the Victoria-Jungfrau Grand Hotel and
hotels. By expertly blending outstanding website aesthetics
Spa. During the pandemic this collaboration flourished as the
with cutting-edge e-commerce technology, it has managed to
MRH Group entrusted Mozaik with the total digital management
redefine the conventional „book a room“ concept, shaping it
of the group‘s operations, leaving behind partnerships with in-
into a dynamic all-encompassing marketplace for lodging and
ternational giants in the reservation sector. This alliance yiel-
vacation experiences. With a strong focus on innovation and
ded immediate benefits, with direct bookings showing a clear
user-friendliness, it enables users to explore hotel websites
upward trend. With nearly two decades of experience, a strong
effortlessly. They can check room availability and pricing wi-
global footprint, and partnerships with esteemed brands, Mo-
thout leaving their environment and complete reservations in
zaik places digital business at its core, crafting comprehensive
just three steps. This process mimics the experience of online
marketing strategies, aesthetically appealing websites, effective
shopping, providing guests with extensive information to make
online/offline campaigns, and innovative platforms enhancing
informed choices regarding room types and services. Guests
reservations with intelligence, that benefits both users and ho-
can easily upgrade their reservations, opening opportunities
tels. Mozaik’s ingenious technological solution has transformed
for enhanced upselling and increased spending.
the hotel industry by seamlessly merging the branded experi-
Mozaik created a new breed of user experience by fusing emo-
ence with adaptable e-commerce capabilities.
tions with technology and crafting narratives that engage users,
It substitutes the traditional „book a room“ approach with an
pioneering the „phygital“ revolution.
68 Money & Tourism