KA N S A S C I T Y C H I E F S 2 0 1 7- 2 0 1 8
TO CHIEFS FANS, FAMILY & FRIENDS The 2017 football season provided plenty of excitement on the field, including a return to the playoffs for the fourth time in five years and a historic second consecutive AFC West title. With Head Coach Andy Reid and General Manager Brett Veach already hard at work, we are excited for the upcoming season. Through the leadership of our players, coaches and staff, giving back to our community continues to be an essential part of who we are as an organization. Building upon the vision that my father set when he brought the Chiefs to Kansas City in 1963, we take our responsibility to Chiefs Kingdom very seriously, and we are proud to be a part of this community. Whether we are hosting a “Play60” event at Arrowhead or visiting a local school to speak to young fans, every event is an opportunity to make a positive impression. In 2017, we debuted the “Salute our Troops” Military Outreach Caravan, a new initiative to honor and thank members of the military and their families for all they do to serve and protect our country, which included seven stops at military bases throughout the Kingdom. We consider it a part of our mission to inspire our fans, but at each base we visited, our players, coaches and staff were the ones inspired. Throughout the caravan we encountered countless, selfless members of the military and their families, and we are proud that they are all a part of the Chiefs Kingdom. My family and I hope you enjoy the stories and highlights in this 2017-18 Community Report. Thank you for your continued support of our community efforts and your support of the Chiefs. We look forward to sharing more stories with you in 2018 and beyond. Sincerely,
Clark Hunt Chairman & CEO
Kansas City Chiefs Chairman & CEO Clark Hunt visited with fans while they tailgate before a game.
TABL E OF CONT EN TS MAKING OUR MARK
BY THE NUMBERS....................................................................1-2
FAMILIES IN CRISIS
OPERATION BREAKTHROUGH.................................................3-4
Kansas City Ambassadors...................................................... 19 Chiefs Community Caring Team........................................... 20 Player Outreach Chiefs Women’s Organization................................................ 21 Public Servants......................................................................... 22
City Year, Read Across America Summer Reading Program........................................................5-6
SALUTING OUR TROOPS.................................................... 23-24
Souper Bowl of Caring, Thanksgiving Food Distribution.................................................. 7
LEGACY OF THE CHIEFS
Chiefs Kingdom Food Drive, Lift Up America.................................................................................8
HEALTH & WELLNESS
CLINICS FOR SPECIAL NEEDS YOUTH.................................. 9-10 Play60.......................................................................................11-12 Sports Lab.................................................................................... 13 Youth Football............................................................................. 14 Crucial Catch............................................................................... 15 Supporting our Neighbors....................................................... 16
CIVIC RESPONSIBILITY
TOYS FOR TOTS................................................................. 25-26 Hunt Family Foundation...........................................................27 Chiefs Charity Game................................................................ 28 Arrowhead Art Collection....................................................... 29 Red Friday.................................................................................... 30 101 Awards.................................................................................... 31 Dream Factory, Len Dawson Scholarship........................................................ 32 Welcome to Arrowhead....................................................33-34 Continuing a Legacy................................................................ 35
SINCERE THANKS...........................................................36
KICKOFF LUNCHEON............................................................ 17-18 Front Cover: For the past five seasons, punter Dustin Colquitt has actively served as an ambassador and spokesperson for the Fuel Up to Play60 platform. In that role, Colquitt has visited with area youth to spread the message about the importance of eating right and staying active. Thanks to this work, children from throughout the Chiefs Kingdom, including those from various area United Way agencies, have embraced the importance of living a healthy lifestyle.
Back Cover: Pro Bowl tight end Travis Kelce founded his 87 and Running Foundation shortly upon his arrival in the NFL. Kelce formed the organization to actively engage disadvantaged youth, both from his native Ohio as well as in Chiefs Kingdom. One of several groups close to his foundation’s heart is Operation Breakthrough, an agency that provides a nurturing and safe environment for children of the working poor locally in Kansas City. Photography by: Steve Sanders (Chiefs Team Photographer) and other Chiefs staff. Additional photos courtesy of Donnie Edwards, Chiefs Cheerleaders, The University of Kansas Health System and Sabrina Staires, Andrew Smitka, NFL Canada, Braden’s Hope.
BY THE
NUMBERS
76,416 22,000 142.2 55 46 2 1
Fans filling Arrowhead Stadium each gameday Cars forming a tailgating paradise
Decibels - The Loudest Stadium in the World Years in Kansas City Seasons we’ve called Arrowhead home Colors Red & Gold
Allegiance Chiefs Kingdom
294,051
meals provided for the 2017 Chiefs Kingdom Food Drive. This surpasses last year’s number of 259,066 meals and again breaks the record as the largest food drive of its kind in the NFL.
1
BY T H E N UMBER S
The Chiefs Community Caring Team, including linebacker Justin Houston, provided Chiefs Kingdom with 366,051 meals during the holiday season through various hunger relief programs.
$91,000 raised at the Ambassador Golf Tournament for Camp Quality. It is the fourth-consecutive season surpassing the $90,000 plateau.
$337K flags sold on Red Friday raised an event record of $337,000 for Ronald McDonald House Charities of Kansas City. This was a record setting Red Friday donation, representing a 33% YOY increase.
9,024
teeth cleaned through TeamSmile.
2017 marked the end of a three-year partnership with The Children’s Place. In those three years, $2.3 million was raised. Over the 33-year history of the event the Chiefs Charity Game has raised a total of
$12,500,000
5
Increase of Walter Payton NFL Man of the Year Honorees; no other franchise has more.
+50%
in acceptable attendance rates at Central Middle School thanks to City Year’s involvement.
$1,178,000
donated by the Hunt Family Foundation to local charities via the Hunt Family Foundation 50/50 Raffle during the last four years.
5,581
community service hours provided by 70 Red Coaters. In the last four years the volunteer hours rate has risen by 32%.
More than
$75,000
donated to 26 different charitable organizations through the Ambassador Charitable Foundation.
$1,000,000
invested in regional artists, vendors and programs through the Arrowhead Art Collection.
Nearly
9,000,000
initiated minutes of play and activity through Chiefs Play60 programming.
$7.9M
in publicity value generated by the Chiefs Community Caring Team as a result of our 246 current player outreach appearances in 2017. We realized all-time highs with a media audience of 43.5 million.
T H IS IS C H I EF S KI N G D O M
2
FAMILIES IN
CRISIS
OPERATION BREAKTHROUGH Since inception, the Kansas City Chiefs have strived to positively impact the community. We endeavor to foster and improve our community through hard work, dedication, and the cultivation of positive relationships. Most importantly, we aim to exemplify the legacy Lamar Hunt left behind. For more than three decades the Hunt Family Foundation and the Chiefs have continued his legacy and passion for the community through our partnership with Operation Breakthrough. Conceived in 1971 by Sister Corita Bussanmas and Sister Berta Sailer, Operation Breakthrough was created as a response to requests from low-income parents located in the central city who were in need of quality child care for their children. What started out as child care for 50 infants, toddlers, and preschoolers has turned into an operation that supports over 400 children every day. Operation Breakthrough also supports around 250 families, with more than 70% of them living below the poverty level, most earning less than $1,000 a month. Since its creation, Operation Breakthrough’s mission has expanded from just child care to one that aims to provide a safe, loving, and educational environment for children in poverty as well as helping empower their families through advocacy, emergency aid, and education. Over the last three decades the Hunt Family Foundation and the Chiefs have impacted Operation Breakthrough in a multitude of ways. From 2005-08, Operation Breakthrough received over $2 million through the Chiefs Charity Game. Because of this, as well as other fundraisers and initiatives, Operation Breakthrough has been able to powerfully and positively influence the young lives of thousands of center city children and their families over the decades. Just in the last two years, more than 90% of their five-year-olds have tested as “kindergarten ready.” Nationally, fewer than 50% of children in poverty enter school ready to learn.
General Manager Brett Veach and President & CEO of Operation Breakthrough Mary Esselman loaded holiday gifts and toys with the help of KC Wolf bound for Operation Breakthrough families.
3
FAM IL IE S I N C R ISIS
Many current and former coaches and players have started and still run capital campaigns to help raise money and awareness for Operation Breakthrough. Pro Football Hall of Famer Will Shields and his wife, Senia, became involved in the late 1990s and started the first literacy program at the center. To this day they are still very active and involved with Operation Breakthrough. More recently, Travis Kelce’s foundation, 87 & Running, raised $42,000 this last June. Kansas City Chiefs wives of both players and personnel have adopted families for Christmas since 2010, adopting over 958 children during the holiday season. This past year, members of the Chiefs Community Caring Team have all participated in initiatives such as Gift Pickup, an annual Holiday party, and visits to Operation Breakthrough to read, play, and talk with the children and their families.
The Chiefs Cheerleaders and defensive linemen visited Operation Breakthrough during its annual holiday celebration for the center’s youth.
The Chiefs players and organization demonstrate how hard work and resilience can lead to a positive future. The Kansas City Chiefs show, through example, how we can become agents of change in our own personal lives and in our communities.
MARY ESSELMAN | PRESIDENT & CEO | OPERATION BREAKTHROUGH U N I T E O U R C O M M U NIT Y
4
President Mark Donovan joined KC Wolf, Chiefs Cheerleaders, the Rumble and City Year staffers to welcome students to Central Middle School on the first day of classes.
5
FAM IL IE S I N C R ISIS
CITY YEAR
READ ACROSS AMERICA
In the third year of a partnership with City Year, the Chiefs and the Hunt Family Foundation continued to support the academic attainment and empowerment of students at Central Middle School. Guided by the leadership of City Year Board Chair and Chiefs President, Mark Donovan, City Year continued to deepen its impact in the lives of high-risk students across Kansas City.
Here in Chiefs Kingdom we will always champion the power of literacy. On March 2nd, members of our Chiefs Community Caring Team set out across the Kansas City area, visiting more than 20 schools in support of National Read Across America Day. Honoring Dr. Seuss’s legacy, the Chiefs helped spread the wonder of imagination and the endless possibilities in the world of books.
Tackle Mitchell Schwartz was one of several Chiefs Community Caring Team members to celebrate National Read Across America Day by reading to youth.
At Central Middle School, nine City Year AmeriCorps members supported 400 students throughout the course of the school year. The Chiefs collaborated with City Year to provide additional events and programs to reward students for their achievements. These additional learning opportunities ranged from an art workshop and tour of the Arrowhead Art Collection, to a session teaching students the importance of positive relationships. Last school year, 82% of students on City Year’s focus list at CMS went from off-track in their math grade (D or F) to on-track (A, B, or C) by the end of the year.
SUMMER READING PROGRAM
The Chiefs Community Caring Team is annually involved in the Mid-Continent Public Library’s Summer Reading Program.
The Chiefs are committed to increasing youth literacy throughout all of Chiefs Kingdom. As part of these efforts, the Chiefs have supported the Mid-Continent Public Library’s Summer Learning Program since 2015. Summer readers who participate in the programming can earn Chiefs tickets, VIP passes to training camp, and receive other Chiefs-themed reading materials. Since the Chiefs support began in 2015, the program has increased participation by 15% overall, reaching over 40,000 students in the summer of 2017.
U N I T E O U R C O M M U NIT Y
6
SOUPER BOWL OF CARING For almost a decade, the Chiefs have been a national sponsor of the Souper Bowl of Caring. Our Chiefs Community Caring Team members kick off the season of giving back at Harvesters each season, with this year’s efforts resulting in the Chiefs donating 3,035 pounds of food, as well as assembling 3,415 Backsnacks to be delivered throughout Chiefs Kingdom.
The Chiefs Community Caring Team, including Ambassadors, Chiefs Cheerleaders, Red Coaters, staff and members of the executive team made BackSnacks for area youth.
THANKSGIVING FOOD DISTRIBUTION For almost three decades, Chiefs players, coaches, and front office staff have worked side by side with the Third and Long Foundation to collect funds that support the Chiefs annual Thanksgiving Food Distribution. Since the initiative began, more than 22,000 families have been fed as a result of this team support. Linebacker Reggie Ragland personally delivered a Thanksgiving basket complete with all the fixings to the Kelley family.
7
FAM IL IE S I N C R ISIS
CHIEFS KINGDOM FOOD DRIVE Breaking its own NFL record from the previous year, the Chiefs Kingdom Food Drive provided over 294,000 meals in 2017. Throughout the month of November, fans were encouraged and invited to support the cause by making donations at local Hy-Vee stores as well as extending the opportunity to fans who attended the Buffalo Bills game. Fan support, in addition to collaboration with Farmland, Kansas City Steak Company, Harvesters and Hy-Vee allowed the Chiefs to make a powerful stride to combat food insecurity in the Kansas City area.
Tight end Demetrius Harris is joined by area Hy-Vee store employees and other volunteers to pack food in support of the Chiefs Kingdom Food Drive.
LIFT UP AMERICA In the 14 years that the Chiefs and Lift Up America have joined forces they have empowered 60 area relief organizations to receive more than 30,000 pounds of protein product annually. This collaboration between the Chiefs, Harvesters, Tyson and Lift Up America allows food to be distributed locally to areas of need.
Linebackers past and present, including Ambassador Shawn Barber, annually join Chiefs Chairman and CEO Clark Hunt in support of Lift Up America.
U N I T E O U R C O M M U NIT Y
8
HEALTH &
WELLNESS
CLINICS FOR SPECIAL NEEDS YOUTH
The Kansas City Chiefs have continued outreach efforts within the health & wellness spectrum to make Kansas City a healthier community. Through various year-round Play60 programming, our Chiefs Community Caring Team has promoted healthy eating habits and daily exercise. As part of these annual youth outreach efforts, we’ve strived to activate and support Play60 programs such as Fuel Up to Play60, Play60 Challenge, and Play60 Clinics for local youth. Focusing our efforts on tackling childhood obesity we are constantly providing Play60 touchpoints throughout the season and calendar year. Through Play60 outreach efforts, we’ve been able to activate within local youth groups such as Girl Scouts, Cub Scouts, Police Athletic League, the YMCA, Boys & Girls Club, urban core youth, and more. Thanks to these efforts, our Chiefs Community Caring Team has been able to initiate nearly 9 million minutes of play throughout Chiefs Kingdom. In 2017, we increased activation with local special needs groups such as YMCA Challenger, Special Olympics Kansas & Missouri, and Chiefs Ability Camp with the Recreation Council of Greater KC. Partnering with the YMCA, our Rookie Club and over 75 YMCA Challenger athletes participated in a Play60 clinic and autograph session. In October, 50 Special Olympians from Kansas & Missouri were surprised with customized Chiefs jerseys and a skills camp led by Chiefs wide receivers on the field at Arrowhead Stadium.
Safety Leon McQuay and the Chiefs Rookie Club annually host a Play60 clinic for youth involved in the YMCA Challenger program.
9
H EALT H & WELLNESS
The players made dreams come true that night. While talking to parents and athletes that attended the Fantasy Camp, many were in tears talking about how great the experience was and how much it meant to them...I am still in awe of how great the Chiefs made it.
JOHN M. LAIR | CEO & PRESIDENT| SPECIAL OLYMPICS KANSAS
Wide receiver Tyreek Hill and his position mates coached athletes from the Special Olympics at the team’s inaugural Fantasy Football Camp this past fall.
I N SP I R E O U R FA NS
10
PLAY60 Always the champion when it comes to the NFL’s Play60 message, the Chiefs participated and activated many Play60 programs across the Kansas City area. These programs could be found in schools, community groups, and other agencies, where local youth were estimated to be active for nearly 9 million minutes in 2017. The Chiefs and their Community Caring Team are consistently trying to instill the importance of the NFL’s Play60 message in today’s youth by encouraging our youngest fans to eat healthy and to be active for at least 60 minutes each day. One of the many great examples can be seen in our Chiefs Play60 assemblies, via the American Heart Association’s Play60 Challenge, and through our partnership with Midwest Dairy Association’s Fuel UP to Play60 programming. At the end of the day, the Chiefs encourage youth of various physical and intellectual abilities through a myriad of Play60-themed activities and appearances. Safety Eric Berry joined the National Dairy Council to surprise Principal Bill Weber and students from Turner Middle School during a Fuel Up to Play60 assembly.
In unison with area scout leaders, the Chiefs have created team-specific activity patches tied to Play60focused events including a clinic for Girl Scouts at Chiefs Training Camp presented by Mosaic Life Care.
11
H EALT H & WELLNESS
Guard Laurent Duvernay-Tardif brought other members of the Chiefs Community Caring Team to his native Montreal, Canada, and hosted a Play60 clinic specifically geared toward youth from the Great White North.
Annually, the Ambassadors, including Deron Cherry, host a Play60 clinic exclusively for Camp Quality youth that have been touched by cancer.
I N SP I R E O U R FA NS
12
SPORTS LAB The Sports Lab is something that uniquely sets the Chiefs apart from other NFL teams. Located inside Arrowhead Stadium, the Sports Lab has become the stomping grounds for students of all ages. Last year alone, it welcomed 300 schools and youth programs to learn about healthy eating and lifestyles. As a result, almost 15,000 students were able to have a once-in-a-lifetime educational experience. This interactive program attracts students and youth from all across Chiefs Kingdom, including Missouri, Kansas, Iowa and Nebraska.
Youth groups, including area scouts, never know what members of the Chiefs Community Caring Team could be on hand for their visits, such as KC Wolf.
Safety Eric Berry and some of his teammates assisted athletes from the Special Olympics during a recent visit to the Chiefs Sports Lab.
13
H EALT H & WELLNESS
A student tried his hand at Whack-a-Foe during a field trip visit to the Sports Lab.
YOUTH FOOTBALL The Chiefs have always strived to promote and expand the game of football to youth. Not only do these efforts provide excellent athletic instruction, but also focus on teaching young athletes about healthy living and personal development. These focuses can be seen through a variety of different programs, including the Chiefs Youth Football Field as well as our collaboration with USA Football and area youth programs.
Chairman and CEO Clark Hunt along with Dan Hunt recognized Park Hill High School’s Ronnie Bell, recipient of the 35th annual Thomas A. Simone Award.
The Ambassadors sponsored the KC Rebels from KC UNITED to travel to Orlando, Florida, and participate in the NFL Flag Football Championships during Pro Bowl Week festivities.
Wide receiver Tyreek Hill imparted some wisdom during a surprise visit to football practice at Fort Osage High School.
I N SP I R E O U R FA NS
14
CRUCIAL CATCH A year ago the National Football League and the American Cancer Society (ACS) expanded their efforts in the fight against cancer by broadening the “Crucial Catch: Intercept Cancer” campaign. This initiative was designed as a call to arms to move towards unprecedented levels of early detection and risk reduction for all screenable cancers. Utilizing the vast and influential network the NFL provides, Crucial Catch encourages the education of healthy lifestyles and the reduction of cancer risk. Moved by the message the NFL’s Crucial Catch initiative conveys, the Chiefs running backs, along with The University of Kansas Health System and the American Cancer Society, hosted their fifth annual Look Good Feel Better event for local women whose lives have been affected by cancer. This special event is a non-medical, brand-neutral public service program that teaches beauty techniques to women who have suffered from the side effects of cancer. Last October, the Chiefs welcomed seven local survivors and their families to be recognized at the Pittsburgh Steelers game on October 15th. Each of the seven survivors from The University of Kansas Health System represent one of the screenable forms of the disease-breast, colon, cervical, childhood, colon, general, lung and prostate. Since the league began focusing on cancer in 2009, more than $18 million has been raised for cancer research.
Wide receiver Chris Conley welcomed lung cancer patient Bettye Givens (L) and her guest Virginia Cobbs (R) after a practice before celebrating her fight at halftime of the annual Crucial Catch game.
15
H EALT H & WELLNESS
Toni Muñoz-Hunt encouraged fans to participate in the Chiefs Crucial Catch initiative on game day.
Running back Spencer Ware and his position mates hosted the annual Look Good Feel Better luncheon for area cancer patients.
SUPPORTING OUR NEIGHBORS The Chiefs have always valued the importance of healthy lifestyles. One of our biggest advocates for this is our Chiefs Community Caring Team. Through them we are able to support various health and wellness initiatives throughout Chiefs Kingdom. Be it through awareness programming, participating in collections and drives, or something as simple as emotional support, the Red and Gold strives to make a difference for those in need.
Guard Laurent Duvernay-Tardif joined the rest of the offensive line in support of the 20th edition of the Chiefs Blood Drive.
Ambassador Ken Kremer and the Chiefs Community Caring Team continued an annual tradition as they visited fans from the Don Bosco Senior Center to ring in the New Year holiday with a game of bingo and healthy snacks.
Having championed TeamSmile since our partnership began in 2007, punter Dustin Colquitt and the Chiefs have helped give healthy smiles to more than 25,000 children.
I N SP I R E O U R FA NS
16
CIVIC
RESPONSIBILITY
KICKOFF LUNCHEON Tradition. The age old concept of honoring the past but looking towards the future. Here in Chiefs Kingdom, tradition is as embedded in our blood as the game of football. We have long since established a strong belief in honoring, recognizing, and celebrating those who have supported this organization. For more than 30 years the Kickoff Luncheon has been a tremendous way for us to celebrate the start of the season with the civic community and fans, while also supporting our mission of giving back to Chiefs Kingdom. The Kickoff Luncheon raises funds for local charitable organizations but also acts as a way for the Chiefs organization to welcome back its players and coaches to Kansas City for the start of the season. With attendance reaching 800 this past year, the Luncheon is the perfect opportunity to not only get our fans and the community excited about the upcoming season but also for the Chiefs to make a powerful impact in the community that supports them so passionately. For the last four years the Luncheon has raised $304,000 to benefit the Greater Kansas City Chamber of Commerce. The revenue raised for the Greater Kansas City Chamber of Commerce plays a crucial role in making Kansas City the best place to live, work, start and grow a business. The funds have gone to support the area in a plethora of ways. It has been utilized in supporting organizations, initiatives, and foundations such as Big 5, Women’s Leadership, Tobacco 21, Public Policy, Resilient KC, and diversity and inclusion. These six are only a fraction of what the Chamber is doing to continually improve and create a safer, healthier, and more prosperous Kansas City. On top of this, the Chamber has also made it its mission to support small business efforts, World Trade Center of Kansas City, member relations, networking and connecting opportunities, and so much more. With the help of the Kansas City Chiefs and our fans, the Kickoff Luncheon and the Chamber of Commerce, Kansas City has become a thriving metropolis with the power to influence a community for a better tomorrow.
(L-R) Joe Reardon (the Greater Kansas City Chamber of Commerce’s President and CEO) joined Terry Bassham (Great Plains Energy and KCP&L’s Chairman, President and CEO) in visiting with Tavia and Clark Hunt prior to the 2017 Chiefs Kickoff Luncheon.
17
CIVIC RESPONSI BILI TY
Chairman & CEO Clark Hunt welcomed guests to the 2017 Kickoff Luncheon, an event that has been taking place for more than 30 years.
We applaud their generosity and commitment to our entire community. And we’re looking forward to our seventh Kickoff Luncheon this August! Go Chiefs!
JOE REARDON | PRESIDENT & CEO | GREATER KANSAS CITY CHAMBER OF COMMERCE
H O N O R T RA DIT IO N
18
KANSAS CITY AMBASSADORS The Ambassadors, presented by Empower Retirement, is a group of former Kansas City Chiefs players from throughout the club’s history. The Ambassadors have become a recognizable group throughout the NFL and serve as an innovative and worthy asset to the Chiefs Community Caring Team in the Kansas City region and beyond. The Ambassadors are the only group of their kind in the NFL and inductees into the group are handpicked based on tenure and their willingness to participate in Ambassador outreach events and meetings. In fact, in 2017, the Ambassadors appeared and participated at more than 70 nonprofit events and fundraisers out of the goodness of their hearts. Those events ranged from recruitment events for Big Brothers Big Sisters, speaking at KidsTLC about life skills, and playing football with kids at Camp Quality. Along the way, they manage to have fun and bring happiness to everyone around them. Each year, our Ambassadors support dozens of charitable causes but they like to commit on a larger level, both financially and with their time, to a few causes that are especially close to their hearts.
Ambassador Kevin Lockett joined members of the Lincoln College Prep Academy football team on a field trip to the Black Archives of Mid-America in celebration of Black History Month.
19
CIVIC RESPONSIBILITY
CHIEFS COMMUNITY CARING TEAM It’s undeniable the crucial role the Chiefs Community Caring Team plays in helping our community. Through their dedication and passion for helping others, we are able to help the people of Chiefs Kingdom. This unit, led by the Hunt family, unites members throughout the Chiefs organization who share a passion for volunteerism and the heart for giving back. Highlights from this year include visits to schools, community centers, food pantries, hospitals, military installations and various other youth-focused charities.
Quarterback Patrick Mahomes (L) and Kansas City, Missouri Mayor Sly James (C) visited with Executive President of the Negro Leagues Baseball Museum, Bob Kendrick (R).
The Chiefs Rumble Drumline is often out in the community spreading goodwill and cheer, be it at Arrowhead Stadium or throughout Chiefs Kingdom.
President Mark Donovan (L) and General Manager Brett Veach (R) helped serve up some flapjacks to Season Ticket Members at Chiefs Training Camp presented by Mosaic Life Care.
H O N O R T RA DIT IO N
20
PLAYER OUTREACH Throughout the years our players have realized that their presence off the field is just as valuable, if not more than on the field. You will find your favorite Chiefs players out in the community lending a helping hand or volunteering their time for their causes of choice. Our players value their community and love to take any opportunity they can to help out and show their appreciation or bring awareness to a cause close to their heart. Offensive lineman Cam Erving, who supported the American Cancer Society, and a number of his teammates backed various charitable causes of importance during the NFL’s My Cause My Cleats initiative.
CHIEFS WOMEN'S ORGANIZATION The Chiefs Women’s Organization strives to bring positive change to the Kansas City community. Comprised of wives and significant others of Chiefs players, coaches, executives, and football support staff members, these women dedicate their season to giving back. Through volunteerism and service-based projects, these women spent their season towards efforts to improve the lives of the under-served here in Kansas City.
Annually, CWO members, including Alison Veach, can be found throughout the metro volunteering at agencies such as Harvesters – The Community Food Network.
21
CIVIC RESPONSI BILI TY
PUBLIC SERVANTS The Chiefs are extremely appreciative of our area’s first responders, members of the military and public servants. During the year, the Community Caring Team can be found throughout Chiefs Kingdom showing adoration for those who focus their career paths on the betterment and enjoyment of our everyday lives as a whole. From fire houses to police stations to military installations to city hall and everywhere in between, the Chiefs thank all those who help make this place a safer place to call home.
Running back Kareem Hunt surprised Raytown Police Department Sergeant Jared Rogers (L) and Detective Thomas Greer (R) with an all-expenses paid trip to attend Super Bowl LII in recognition of their heroic acts.
The Chiefs presented Sni Valley Fire Protection District's Chief Carl Scarborough with a jersey in recognition of his unit’s response during the 2017 Oak Grove tornado.
Head Coach Andy Reid presented a special game ball to WWII Navy veteran Billy McGinnis, who served on board the U.S.S. Hinsdale and played a key role in the Battle for Iwo Jima.
H O N O R T RA DIT IO N
22
SALUTING OUR TROOPS Throughout the decades, the Chiefs Community Caring Team has adamantly provided assistance to members of the military. This support extends not only to the men and women currently protecting our country, but also includes the families left behind and certainly touches those veterans whose active service has concluded. Be it via organized outreach initiatives such as Chiefs Salute Our Troops Caravan stops at military installations throughout Chiefs Kingdom… By hosting a draft event on base for the families of deployed soldiers… Honoring the service of troops during military appreciation events at Arrowhead Stadium and Chiefs Training Camp presented by Mosaic Life Care… Surprising those reenlisting into the military and thanking them for their commitment… Visiting patients at area Veterans Administration Medical Centers… Or playing video games remotely with those serving overseas at their local USO centers, the Chiefs Community Caring Team salutes all those who have sacrificed to provide us with our liberties and freedoms. It is what we do around these parts quite simply because Chiefs Kingdom exists wherever the spirit of its people is on display.
23
MILITARY OUTR EAC H
Legends Gary Spani (59) and Chris Bober (67) helped host a tailgate-themed BBQ lunch during a visit to Offutt Air Force Base in Nebraska.
Fullback Anthony Sherman (42) presented a game-worn Salute to Service hoodie during a surprise visit to an Army reenlistment ceremony at Arrowhead Stadium.
UNITED STATES
Alumni Donnie Edwards (R) often hosted veterans on honor visits including this one to Pearl Harbor with WWII veteran Hershel "Woody" Williams (L), a Medal of Honor recipient.
The Chiefs Community Caring Team presented a specialedition game ball to Second Lieutenant Chandler Smith during a visit to Ft. Riley in Kansas.
HAWAII
The Chiefs Cheerleaders left a memorial wreath at the Tomb of the Unknown Soldier at Arlington National Cemetery on their vist to the nation’s capital.
The organization hosted “Arrowheads Abroad” fans visiting from the United Kingdom for an exclusive tour of the National World War I Museum and Memorial.
UNITED KINGDOM
The Chiefs Cheerleaders spent time with troops stationed at U.S. Army Garrison Bavaria, which is headquartered in Grafenwoehr and serves as a training environment for the European theater of operations.
GERMANY
AFGHANISTAN
BRAZIL Head Coach Andy Reid visited with a member of the Brazilian Armed Forces during a break from practice at Chiefs Training Camp presented by Mosaic Life Care.
During their nine-day tour of Germany, the Chiefs Cheerleaders engaged with the family members of those stationed in Europe, which included hosting cheer clinics for youth.
In recognition of their recent deployment to Afghanistan, the Chiefs hosted Ft. Riley’s 1st Infantry Division, Combat Aviation Brigade for a series of special behind-the-scenes experiences that included interactions with various team players, Legends and leadership members, including Chairman & CEO Clark Hunt.
T H IS IS C H I EF S KI N G D O M
24
LEGACY OF THE
TOYS FOR TOTS
CHIEFS
The Kansas City Chiefs have embraced the value of giving. It’s become not only a tradition but an instilled value passed on from generation to generation. Partnering with the United States Marines for the last 52 years, we welcomed Toys for Tots into our family at Arrowhead Stadium. Our partnership is the longest continuously running relationship of its kind between an NFL franchise and a military branch. This goes to show the heart and dedication we have towards creating invaluable memories and relationships with our community. To kick off the continued Toys for Tots tradition, we partnered with Marine Combat Logistics Regiment 4 for the eighth-annual Pros vs GI Joes event. This event provides troops with a oncein-a-lifetime opportunity to play head-to-head against their favorite professional athletes in video game competitions. Local Marines based here in Kansas City and abroad logged in virtually to find the next MVP. Not only does it give a chance for both players and soldiers to interact in an authentic way but also serves as a reminder that these men and women are significantly more than the uniforms they wear. Calling on Chiefs Kingdom’s generosity this last season, we were able to collect 21,819 toys, setting a new record. With this, we were able to raise the grand total of our collection over the last 10 years to 34,041 toys. As with everything else in Chiefs Kingdom, we strive to continue Lamar’s legacy of tradition and service. In doing so, our Red Coaters play a crucial role in bringing joy and happiness to the children of Kansas City during the holiday season. With their dedication and perseverance we were able to raise over $130,000 in monetary donations to support Toys for Tots as well as continuing their initiative of donating bicycles, collecting 86 this past year. Both of these initiatives are not only dear to Chiefs Kingdom but are yet another example of the ongoing commitment to supporting our Armed Forces and the community.
Last season alone, the Chiefs Red Coaters continued a tradition as they donated nearly 100 new bicycles and helmets in support of the 52nd Annual Chiefs Toys for Tots collection.
25
LEGACY OF THE C HI EFS
The relationship between Marine Combat Logistics Regiment 4 and Kansas City Chiefs is the longest in the NFL, having provided holiday toys to area youth for more than five decades.
This collaboration is an inspiration and just shows the commitment by the Kansas City Chiefs to the program. Together, we’re thinking of the kids and their smiling faces on Christmas Day that would otherwise not have the opportunity to open a gift. COL. THOMAS FAHY | COMMANDING OFFICER MARINE COMBAT LOGISTICS REGIMENT 4 W I N WIT H C H A RA C T E R
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HUNT FAMILY FOUNDATION Formerly known as the Chiefs Children’s Fund, the Hunt Family Foundation has made an undeniable difference in the Kansas City Community. This 501(c)(3) nonprofit organization was founded by the Hunt family in 1983 with the intention to support charitable causes and agencies in the greater Kansas City community. Through philanthropic and volunteer programs, the Foundation has provided vital assistance to over 125 charities each year and strives to give back to a community that has continually shown overwhelming support for the Kansas City Chiefs organization for more than 50 years. Defensive lineman Chris Jones visited The University of Kansas Cancer Center to announce a major research grant had been awarded to the group by The V Foundation with support from the Hunt Family Foundation.
Defensive back Eric Murray visited with youth from The Children’s Place, an agency annually supported via the Hunt Family Foundation.
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Last season alone, more than $364,000 was raised via the Hunt Family Foundation’s 50/50 Raffle to support a multitude of charities, including those focused on assisting area youth.
Last season, Chairman & CEO Clark Hunt along with his wife, Tavia (both holding check), presented a check for the largest-grossing Chiefs Charity Game in that initiative’s history. Quarterback Patrick Mahomes and some of his teammates hosted a Play60 clinic for Cornerstones of Care youth to celebrate the Charity Game announcement.
CHIEFS CHARITY GAME For more than three decades, the Kansas City Chiefs have teamed up with the community to not only raise money but also awareness for local children’s charities through the annual Chiefs Charity Game. In the past 16 years alone, the Chiefs Charity Game has been able to raise more than $7 Million, which has been donated back to charities throughout Chiefs Kingdom. Lamar Hunt Jr. (R) and his wife, Rita (L), announced that the 2018 Chiefs Charity Game would benefit Cornerstones of Care.
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Arrowhead Art Collection featured artist Nedra Bonds has hosted several youth clinics at Arrowhead Stadium to introduce the significance of quilting tied to slavery and the Underground Railroad.
The Arrowhead Art Collection recently hosted its first Wine & Paint night to help introduce adults to some of the region's top artists.
ARROWHEAD ART COLLECTION In 2012, the Hunt family and the Kansas City Chiefs announced the creation of the Arrowhead Art Collection within Arrowhead Stadium. The heart of the collection was designed to celebrate regional art while showcasing the culture of Chiefs Kingdom. The Arrowhead Art Collection has provided educational opportunities for local youth and engages the community in a way that touches individuals of all ages and walks of life. With over 30 pieces included in the collection, the Arrowhead Art Collection is currently the largest collection of commissioned artwork throughout the NFL. Defensive lineman Chris Jones and youth from Alta Vista Middle School celebrated Hispanic Heritage Month with an art clinic led by Arrowhead Art Collection featured artist Jose Faus.
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RED FRIDAY Celebrating a city-wide tradition 26 years old, Red Friday served as the official kickoff to the start of the 2017 football season in Kansas City. The Chiefs Community Caring Team, volunteers, and several local businesses worked together to raise a record-setting $338,000 through the sale of specially designed Red Friday flags. Over the past five years, Red Friday has raised over $960,000 for Ronald McDonald House Charities of Kansas City.
Chairman & CEO Clark Hunt was joined by Ronald McDonald & Pro Football Hall of Famer and Ambassador Bobby Bell at a local Kansas City area McDonald's in support of Red Friday efforts this past season.
Kansas City, Missouri Mayor Sly James (L) helped support Ronald McDonald House Charities by selling Chiefs Kingdom flags.
As they’ve been since Red Friday’s inception more than a quarter century ago, the Red Coaters, including Vessie Williams, played a vital role in this outreach effort’s overall success.
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101 AWARDS Concluding each NFL season, The Committee of 101, a local civic organization, hosts the annual 101 Awards. Acting as Kansas City’s Salute to Professional Football, this event celebrates the season’s best players and coaches in the National Football League. The proceeds from 2017 benefited The University of Kansas Health System Sports Medicine and Performance Center.
(L-R) Chairman & CEO Clark Hunt and Norma Hunt congratulated Lamar Hunt Award winner, Peyton Manning at this year's 101 Awards.
As has become a 101 Awards tradition, the Mack Lee Hill Award, presented to the Chiefs top rookie performer, was bestowed upon Kareem Hunt (L) by offensive coordinator Eric Bieniemy (R) at this year’s event.
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Coach Andy Reid (L) and his wife, Tammy (second from L), attended this year’s 101 Awards along with President Mark Donovan (R) and his wife, Kathy (second from R).
DREAM FACTORY Joining forces with the Dream Factory for decades, the Kansas City Chiefs have made it their goal to make a difference in children’s lives who are either critically or chronically ill. The Chiefs have made it a mission to make big dreams come true and to put smiles on faces through one of a kind stadium tours, player visits, and so much more.
Sharron Hunt and other members of the Hunt family hosted a Dream Factory child on the sidelines prior to the kickoff of each game at Arrowhead.
LEN DAWSON SCHOLARSHIP Pro Football Hall of Famer Len Dawson displayed service, leadership, and outstanding character on the field and in the broadcast booth. In honor of him, the Len Dawson Scholarship is awarded to one outstanding high school senior each year. This prestigious scholarship receives more than 50 applicants annually from the Greater Kansas City area. Since its inception, this scholarship has changed 40 individuals’ lives by helping them further their education, with more than $60,000 awarded.
Pro Football Hall of Famer Len Dawson congratulated 2017 Len Dawson Scholarship recipient Katherine Sullivan, who graduated from Piper High School.
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WELCOME TO ARROWHEAD When an idea lives far beyond its birthplace, it transforms into something legendary. Here we call this the Chiefs Kingdom. The expanse of those who define the Chiefs spirit. Anchored smack dab in the middle of the United States, this kingdom has no earthly boundaries. From its Midwestern roots it grows, it covers plains and deserts, rolls over seas and mountains and rushes right into our hearts. It spans generations, races, creeds, until it finally touches the rugged landscape of our hopes and dreams. This Kingdom was not built on stone or mortar. No, it was modeled on the stories of sport and valor. And each year new chapters are etched into this never ending saga. And although there is one special place called home, wherever you hear the thunder of red and gold, wherever a hero is remembered or another one born, wherever the will of people give life to the game. Welcome neighbor, you’re in the Chiefs Kingdom.
The Kansas City Chiefs teamed up with Harvesters and Tyson to donate over 30,000 pounds of protein to those in need.
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During American Indian Heritage Month, the team collaborated with members of the American Indian community to honor those tribes with a historic presence and connection to this region, as well as bring awareness to fans both inside Arrowhead Stadium and throughout Chiefs Kingdom.
Ambassador Bill Maas joined with Blue KC to recognize Sporting KC defender and Overland Park, Kansas, native Matt Besler as one of its Blue KC Chiefs Kingdom Champions thanks to his philanthropic work.
Known to millions of Americans as “Cameron� from Modern Family, the Chiefs welcomed Eric Stonestreet, a native of Kansas City, Kansas, to Arrowhead Stadium last season.
Tight end Travis Kelce (87) and running back Charcandrick West (35) are two of the numerous players that regularly shared a smile on game days with youth who are battling various medical conditions.
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CONTINUING A LEGACY Built on the strong foundation of Lamar Hunt’s legacy, the Chiefs have an enduring tie and responsibility to our neighbors throughout Chiefs Kingdom. Continuing a tradition of service that has not only influenced our own community but changed lives all around the world, the Chiefs aspire to spread Lamar’s ideals of volunteerism, service, and compassion. Be it interacting with men and women of the military, sharing a smile with a child at school, or uplifting countless individuals on visits, the Chiefs Community Caring Team continues to promote and embody service.
In his time with the Chiefs, quarterback Alex Smith was twice named as the team’s Man of the Year nominee thanks to his work with foster youth.
Pro Football Hall of Fame Linebacker Derrick Thomas received the 1993 Walter Payton NFL Man of the Year award from Founder Lamar Hunt.
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Along with his Defend the Dream Foundation, linebacker Derrick Johnson supported literacy efforts and provided school supplies to thousands of area youth.
SINCERE THANKS On behalf of the Chiefs Community Caring Team, we would like to thank all of our fans, Season Ticket Members, our community, and corporate partners for your tireless support. Without you, none of what we do would be possible. Your passion, energy, and innumerable contributions have enabled us to continue our charitable work and create invaluable memories and changes throughout our community and the world. It’s truly an honor and privilege to serve everyone throughout Chiefs Kingdom. We look forward to next season with you, where we can continue to make a difference.
Defensive lineman Chris Jones is one of the many players who annually appears in the football edition of the Braden’s Hope calendar to raise funds in the fight against childhood cancer.
For more information about the Chiefs Community Caring Team, please contact: Kansas City Chiefs Community Outreach Department The University of Kansas Health System Training Complex One Arrowhead Drive, Kansas City, MO 64129 816.920.9300 | ChiefsCR@chiefs.nfl.com www.chiefs.com/community Tavia Hunt regularly took the time during pregame festivities to chat with special youth guests that visited Arrowhead Stadium.
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OUR MISSION W I N W ITH CHA R A C TER U N ITE O UR C OMMUNI T Y H O NOR T R A D I TI ON I N S PI RE OUR FA N S