G RA DUA L
/ Selected Works of Kanako Mamiya
G RA DUA L
GRADUAL
/ Selected Works of Kanako Mamiya
C O PYRIGHT @ 2 0 1 1 K A N A K O M A M IY A
A ll r ight s reser ved. No par t of t his book may be used or reproduced in any manner w it hout t he w r it ten per mission of Kanako Mamiya.
K A N A K O M A M IY A / 1 415 756 4640
phone e ma i l web
/ hello @ kanakomamiya.com
/ w w w.kanakomamiya.com
academy of art university
79 New Montgomer y Street, San Francisco, CA 94105 director course
pa p e r
/ Mar y Scott
/ Senior Por tfolio
/ IKON / PMN Caecilia, Avenir
typeface software
/ Adobe Suit 4
photography
/ Kanako Mamiya, iStockphoto
c am e r a
/ Canon EOS 450D
printer
/ Chum's Desig n & Pr int
582 Market Street, Suite 600, San Francisco, CA 94104
bindery
/ The Key Pr inting & Binding
5851 Ocean View Dr ive, Oakland, CA 94618
002
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ Table of Contents
/ Table of Contents
0 1 / One Umbrella
006
0 2 / Hoegaarden
024
0 3 / Japanization
036
0 4 / Elephant Art Project
056
0 5 / Dante's Seven Deadly Sins
070
0 6 / Fossil
086
0 7 / ( R ED ) + USPS
102
0 8 / Kids' Turn
112
0 9 / Aero Store
124
1 0 / Brand Identit y
150
003
GRADUAL
004
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Concept
01 02 03 04 05 06 07 08 09 10
/ Concept
I GRADUALLY BECAME A DESIGNER.
When w a s t he la st t i me you felt l i ke you wer e c ha ng i ng ? I n to day's he c t ic, mo der n so c iet y we tend to m i s s so ma ny pr e c iou s t h i ng s i n l i fe. A f ter I lef t my home tow n, Tok yo, wher e t h i ng s c ha ng e r apid ly, I st a r ted to se e t he world mor e slowly. Gr adua l mea n s de velopi ng l it t le b y l it t le a nd g r adua l i sm i s t he b el ief i n adv a nc i ng tow a rd a g o a l i n g r a du a l a n d of t e n s l o w s t ag e s . D a r w i n's t h e o r y of e v olut i o n i s b a s e d o n g radua l ism. My desig n process is based on g radua l ism as wel l. I am a Japanese g r aph ic de sig ner who ha s b e en adopt i ng A mer ica n c u lt u r e si nce I w a s a c h i ld . I have c ha ng ed g r adua l ly a nd a l l work s i n t h i s b o ok a r e a r ef le c t ion of my sel f.
“ E x c e l l e n c e i s t h e g r a d u a l r e s u l t o f a l w a y s s t r i v i n g t o d o b e t t e r.” — P at R i l e y
005
GRADUAL
01
term
/ 10
/ Fall 2010
course
/ Pr int 2
director
006
/ Selected Works of Kanako Mamiya
/ Tom Sieu
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ One Umbrella
/ One Umbrella
PROTECTION AFter NATURAL D I SASTERS
objective + solution
/ The obje c t ive of t h i s proje c t w a s to apply t he R 3's — r e c yc le,
reuse, and reclaim. I choose an umbrella which is a simple product we use to p r o t e c t o u r s e l v e s f r o m t h e s u n a n d r a i n . H o w e v e r, d i s c a r d e d u m b r e l l a s h a v e b e c o m e a n e n v i r o n m e nt a l i s s u e . O n e U m b r e l l a i s a n o r g a n i z at i o n t h at p r o m o t e s a n e w r e c y c l i ng s y s t e m of u m b r e l l a s . Th e y s i mp l y c ol l e c t w at e r p r o of e d m at e r i a l s of u mbr el l a s a nd m a ke a ne w pr ot e c t ion for u ne x p e c t e d n at u r a l d i s a st er s. Th r oug h t he org an izat ion we can solve t wo soc ial issues. It simply reduces t he number o f d i sca rded u mbr el la s wh ic h end up a s a t r a sh a nd save s p e ople i n ne ed .
c at e g o ry
Pr int
/
deliverables
typeface
Packag ing
Identit y
/ Logo, Book
/ Memphis, Carousel
key words
/ umbrella, protection, water proof, global
007
GRADUAL
008
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ One Umbrella
01 02 03 04 05 06 07 08 09 10
009
GRADUAL
010
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ One Umbrella
01 02 03 04 05 06 07 08 09 10
011
GRADUAL
012
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ One Umbrella
01 02 03 04 05 06 07 08 09 10
013
GRADUAL
014
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ One Umbrella
01 02 03 04 05 06 07 08 09 10
015
GRADUAL
016
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ One Umbrella
01 02 03 04 05 06 07 08 09 10
017
GRADUAL
018
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ One Umbrella
01 02 03 04 05 06 07 08 09 10
019
GRADUAL
020
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ One Umbrella
01 02 03 04 05 06 07 08 09 10
021
GRADUAL
022
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ One Umbrella
01 02 03 04 05 06 07 08 09 10
023
GRADUAL
02
term
/ 10
/ Fall 2009
course
/ Packag ing Desig n 3
director
024
/ Selected Works of Kanako Mamiya
/ Thomas McNult y
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ Hoegaarden
/ Hoegaarden
quench your thirst with belgian beer
objective + solution
/ The object ive of t his project was to desig n a new beer
pac k ag i ng. Ho eg a a rden i s t he or ig i n a l B elg i a n b e er. The b e er h a s r o ot s g oi ng b ac k t o 14 4 5 , w h e n i n t h e v i l l a g e o f H o e g a a r d e n , w i t h t h e h e l p o f m o n k s , a r e c ip e w a s de velop ed i n wh ic h t r ad it iona l i ng r ed ient s suc h a s m i ner a l w ater, u n ma lted w h e at , m a l t e d b a r l e y a n d h o p s w e r e b a l a n c e d w i t h s p i c y c o r i a n d e r a n d h i nt o f o r a ng e p e e l . Th e b e e r it s e l f h a s s w e e t n e s s a n d s o u r n e s s at t h e s a m e t i m e b e c au s e of t he u n ique i ng r ed ient s. I w a s i n spi r ed b y ma ny Belg ia n h i stor ica l pat ter n s a nd used it for details. A refreshing blue color shows the tasteful color of golden beer.
c at e g o ry
Pr int
/
deliverables
typeface
Packag ing
Identit y
/ 6 Beer Bottles, Light Beer Bottle, Car r ier Box
/ Clair vaux, Bodoni, Copper plate, Academy Eng raved Let Plain
key words
/ Belg ian, histor ical, refresh, f lavor
025
GRADUAL
026
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Hoegaarden
01 02 03 04 05 06 07 08 09 10
027
GRADUAL
028
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Hoegaarden
01 02 03 04 05 06 07 08 09 10
029
GRADUAL
030
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Hoegaarden
01 02 03 04 05 06 07 08 09 10
031
GRADUAL
032
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Hoegaarden
01 02 03 04 05 06 07 08 09 10
033
GRADUAL
034
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Hoegaarden
01 02 03 04 05 06 07 08 09 10
035
G RRAADDU U A LA l
03
term
d e s i g n e r / Kanako Mamiya / Selected Works of Kanako Mamiya
/ 10
/ Fall 2010
course
/ Ty pog raphy 4
director
0 p3 a 6g e / 0 4 2
/ Ar iel Gray
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ Japanization
/ Japanization
DI SCOVER JAPANESE TYPOGR APHY
objective + solution
/
The object ive of t his project was to desig n a t y pog raphy
c o n f e r e n c e wh i c h s h o w s a n e w e x p e r i m e nt a l p e r s p e c t i v e . M y i d e a w a s t o d e s ig n an inter nat ional conference t hat promotes a new potent ial of using Japanese t y pog r aphy for Wester ner s. I under st and t hat it i s not easy for p eople to lea r n a new lang uage. The conference — Japan izat ion, d isplay s Japanese t y pog raphy and ex pla in t he c u lt u ra l backg round. The aud ience wh ich includes desig ner s, t y pog rapher s, ed itor s, ar t ist s f rom al l over t he world w i l l be able to v isual ly ex per ience t he “ o u t s i d e ” a n d s t a r t t o c o m b i n e Japa ne se c ha r ac ter s a nd a lphab et let ter s.
c at e g o ry
Pr int
/
deliverables
typeface
Packag ing
Identit y
/ Book, Schedule, Poster, Ticket, Badge
/ Centaur, Avenir, Kozuka Mincho Pro, Kozuka Gothic Pro
key words
/ Japanization, Japonism, inside /outside, inter national
037
GRADUAL
038
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Japanization
01 02 03 04 05 06 07 08 09 10
039
GRADUAL
040
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Japanization
01 02 03 04 05 06 07 08 09 10
041
GRADUAL
042
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Japanization
01 02 03 04 05 06 07 08 09 10
043
GRADUAL
044
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Japanization
01 02 03 04 05 06 07 08 09 10
045
GRADUAL
046
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Japanization
01 02 03 04 05 06 07 08 09 10
047
GRADUAL
048
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Japanization
01 02 03 04 05 06 07 08 09 10
049
GRADUAL
/ Selected Works of Kanako Mamiya
WELCOME TO
和洋 折衷
050
/ 2005–2011
j a pa n
01 02 03 04 05 06 07 08 09 10
/ Japanization
WEL
〼〼〼〼
和洋 折衷
051
GRADUAL
052
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Japanization
01 02 03 04 05 06 07 08 09 10
053
GRADUAL
054
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Japanization
01 02 03 04 05 06 07 08 09 10
055
GRADUAL
04
term
/ 10
/ Spr ing 2009
course
/ Graphic Desig n 3
director
056
/ Selected Works of Kanako Mamiya
/ Laura Milton
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ Elephant Art Project
/ Elephant Art Project
EL EPHANTS PAI NT FOR THE IR FUTURE
objective + solution
/ The object ive of t h is project was to choose a nonprof it
o r g a n i z a t i o n t h a t h e l p s p e o p l e a n d e n v i r o n m e n t a n d r e d e s i g n a l o g o , b r o c hu r e , e v e nt i n v i t at i o n , a n d w e b s i t e . T h e o r g a n i z at i o n I c h o o s e w a s T h e A s i a n E l e p h a nt A r t & C o n s e r v at i o n P r o j e c t . T h e n o n p r o f i t o r g a n i z at i o n w a s f o u n d e d t o s a v i n g d i m i n i sh i ng nu mb er of A sia n elepha nt s b y teac h i ng t hem how to pa i nt a nd sel l i ng a r t t hat c r eated b y elepha nt s. E lepha nt s a r e a ma z i ng ly t a lented a nd love to pa i nt w it h t hei r ma ster s. I u sed w ater color a nd pa i nt t he i l lu st r at ion s t hat have a si m i la r v i sua l ef fe c t w it h t he or ig i na l pa i nt i ng t hat c r eated b y A sia n elepha nt s.
c at e g o ry
Pr int
/
deliverables
typeface
Packag ing
Identit y
/ Logo, Brochure, Event Inv itation, Website
/ Omnes
key words
/ elephant, paint, water color, fr iendly, education
057
GRADUAL
058
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Elephant Art Project
01 02 03 04 05 06 07 08 09 10
059
GRADUAL
060
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Elephant Art Project
01 02 03 04 05 06 07 08 09 10
061
GRADUAL
062
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Elephant Art Project
01 02 03 04 05 06 07 08 09 10
063
GRADUAL
064
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Elephant Art Project
01 02 03 04 05 06 07 08 09 10
065
GRADUAL
066
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Elephant Art Project
01 02 03 04 05 06 07 08 09 10
067
GRADUAL
068
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Elephant Art Project
01 02 03 04 05 06 07 08 09 10
069
GRADUAL
05
term
/ 10
/ Spr ing 2008
course
/ Ty pog raphy 3
director
070
/ Selected Works of Kanako Mamiya
/ Ar iel Gray
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ Dante's Seven Deadly Sins
/ Dante's Seven Deadly Sins
CON TROL THE SEVEN DEADLY SINS
objective + solution
/ The object ive was to desig n a book and poster to promote
v a r i o u s t y p e f a c e s a n d a t y p e f o u n d a r y. I c h o s e t h e t y p e f a c e D a n t e a s t h e m a i n t y p e f a c e . It s t e m s f r o m i t s o r i g i n a l u s e i n p r i nt i n g B o c c a c c i o's b i o g r a p h y a b o u t t h e g r e at p o e t D a nt e A l i g h i e r i : Tr at t a t e l l o i n L a v d e d i D a nt e . D a nt e c a r r i e s t h e f e e l i n g o f h a n d w r i t t e n C h r i s t i a n m a nu s c r i p t s i n w h i c h a n i b's a n g l e i s c l e a r l y d e f i n e d b y c r e at i n g a l i v e l y a n d g r a c e f u l t y p e f a c e . I n t h e d a y s b e f o r e p r i nt i n g , C h r i s t i a n i d e a l s w e r e p a s s e d o n t h r o u g h t h e s e l a b o r i o u s m a nu s c r i p t s . D a nt e i s h i g h l y l e g i b l e a n d c o nt a i n s n o s h a r p e d g e s , c o r r e l at i n g w i t h a l i f e f r e e f r o m s i n w h i c h D a nt e's D i v i n a C o m m e d i a i n s t r u c t e d r e a d e r s a w a y f r o m .
c at e g o ry
Pr int
/
deliverables
typeface
Packag ing
Identit y
/ Book, Poster, Promotional CD
/ Dante, Nuptial, Linotext
key words
/ seven, sins, Dante, The Div ine Comedy, purgator y, instinct
071
GRADUAL
072
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Dante's Seven Deadly Sins
01 02 03 04 05 06 07 08 09 10
073
GRADUAL
/ Selected Works of Kanako Mamiya
“ We all have basic instinctual needs but when they are taken to the extreme they become ”
dis tractive.
074
/ 2005–2011
/ Dante's Seven Deadly Sins
01 02 03 04 05 06 07 08 09 10
075
GRADUAL
076
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Dante's Seven Deadly Sins
01 02 03 04 05 06 07 08 09 10
077
GRADUAL
078
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Dante's Seven Deadly Sins
01 02 03 04 05 06 07 08 09 10
079
GRADUAL
080
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Dante's Seven Deadly Sins
01 02 03 04 05 06 07 08 09 10
081
GRADUAL
/ Selected Works of Kanako Mamiya
/ 2005–2011
EMPYREAN premium mobile f i x e d sta r s s at u r n jupiter mars sun v e nu s m e rc u ry m o on e a rt h ly pa r a d i s e fire
p u r g at o ry
air
s o ut h e r n h e m i s ph e r e ( wat e r ) hell
ga n g e s
n o rt h e r n h e m i s h e r e ( e a rt h )
j e ru s a l e m
j e ru s a l e m
082
cadi z
ganges
cadiz
/ Dante's Seven Deadly Sins
01 02 03 04 05 06 07 08 09 10
083
GRADUAL
084
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Dante's Seven Deadly Sins
01 02 03 04 05 06 07 08 09 10
085
GRADUAL
06
term
/ 10
/ Fall 2009
course
/ Packag ing Desig n 3
director
086
/ Selected Works of Kanako Mamiya
/ Thomas McNult y
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ Fossil
/ Fossil
FI ND YOUR MODERN VI NTAGE STYLE
objective + solution
/ Fossi l was t he f i r st A mer ican company to br i ng va lue and
st yle to t he watch categor y— t ransfor m ing t he concept of t ime keeping f rom m e r e l y f u n c t i o n a l t o s t y l i s h mu s t- h a v e s f o r t h e w r i s t i n t h e e a r l y 1 9 9 0 ’s . F o s s i l ex panded it s core business, launch ing a l ine of accessor y product s includ ing handbag s, belts, small leat her goods and sunglasses. The object ive of t his project was to choose a brand and desig n f ive boxes of new household product s. Fossi l is also wel l k now n for t hei r un ique packag ing wh ich includes seasonal p at t e r n s . I c r e at e d v i nt a g e p at t e r n s f o r e a c h b o x a n d c o l o r c o d e d .
c at e g o ry
Pr int
/
deliverables
typeface
Packag ing
Identit y
/ 5 Boxes
/ Hellenic Wide, Euphor igenic, Garamond, Copper plate
key words
/ moder n v intage, explore, travel, cozy
087
GRADUAL
088
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Fossil
01 02 03 04 05 06 07 08 09 10
089
GRADUAL
090
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Fossil
01 02 03 04 05 06 07 08 09 10
091
GRADUAL
092
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Fossil
01 02 03 04 05 06 07 08 09 10
093
GRADUAL
094
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Fossil
01 02 03 04 05 06 07 08 09 10
095
GRADUAL
096
/ Selected Works of Kanako Mamiya
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ Fossil
WOOD
1. Wood Finish
9"×9"×11"
2. Flexible Shape
097
GRADUAL
098
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Fossil
01 02 03 04 05 06 07 08 09 10
099
GRADUAL
07
term
/ 10
/ Fall 2007
course
/ Graphic Desig n 1
director
100
/ Selected Works of Kanako Mamiya
/ Scott Rankin
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ (RED) + USPS
/ (RED) + USPS
SEND A CURE TO SOMEONE IN NEED
objective + solution
/ P r o duc t ( R E D ) i s a g lo b a l f u nd for A I DS i n A f r ica . The world's
mo st ic on ic br a nd s wh ic h i nc lude G ap, Apple, Ni ke, St a r b uc k s, h av e c ol l ab or at e d w it h P r o duc t ( R E D ) s i nc e 20 0 6. The o bje c t iv e of t h i s pr oje c t w a s t o de s ig n s er ie s of 4 st a mp s, st a mp she et , a nd p o st er. The Un it e d St at e s Po st a l S er v ic e h a s t he f u nd-r a i s i ng st a mp s for br ea st ca nc er a nd it h a s b e en s uc c e s sf u l . My idea w a s a c ol l ab or at ion of t he U n i t e d S t a t e s P o s t a l a n d P r o d u c t ( R E D ) . W h e n p e o p l e b u y t h e ( R E D ) s t a m p s h a l f o f t h e pr of it g o e s st r a ig ht t o p e ople who i n ne e d .
c at e g o ry
Pr int
/
deliverables
typeface
Packag ing
Identit y
/ 4 Stamps, Stamp Sheet, 2 Posters
/ Univers, Haettenschweiler, Post
key words
/ red, cure, simple, collaborative
101
GRADUAL
102
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ (RED) + USPS
01 02 03 04 05 06 07 08 09 10
103
GRADUAL
104
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ (RED) + USPS
01 02 03 04 05 06 07 08 09 10
105
GRADUAL
106
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ (RED) + USPS
01 02 03 04 05 06 07 08 09 10
107
GRADUAL
108
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ (RED) + USPS
01 02 03 04 05 06 07 08 09 10
109
GRADUAL
110
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ (RED) + USPS
01 02 03 04 05 06 07 08 09 10
111
GRADUAL
08
term
/ 10
/ Summer 2009
course
/ Graphic Desig n 3
director
112
/ Selected Works of Kanako Mamiya
/ Laura Milton
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ Kid's Turn
/ Kid's Turn
T I M E FOR T H E K I DS TO SPE A K U P
objective + solution
/ The obje c t ive of t h i s proje c t w a s to de sig n a log o, b o ok , a nd
g iveaw ay item s for a nonprof it or g a n i zat ion . Si nce I had a n e x p er ience of teac h i ng c h i ld r en I a lw ay s w a nted to de sig n for c h i ld r en . K id s' Tu r n i s t he on ly prog r a m i n t he Sa n F r a nc i sco Bay A r ea helpi ng c h i ld r en when t hei r pa r ent s sepa r ate or d ivorce. It i s st i l l t r ue t hat t he ha l f of pa r ent s d ivorce i n t he Un ited St ate s a nd it i s a lw ay s ha rd for k id s to e x p er ience t hei r pa r ent s' d ivorce. I de sig ned it not on ly for adu lt but a l so c h i ld r en . Thei r new l ig ht blue color r epr e sent s k id s' hop e for t hei r f ut u r e.
c at e g o ry
Pr int
/
deliverables
typeface
Packag ing
Identit y
/ Logo, Book, Badge, Giveaway Item
/ PMN Caecillia,
key words
/ kids, shilhouette, hope, soft
113
GRADUAL
06
114
/ Selected Works of Kanako Mamiya
/ 10
/ 2005–2011
/ Kid's Turn
01 02 03 04 05 06 07 08 09 10
115
GRADUAL
116
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Kid's Turn
01 02 03 04 05 06 07 08 09 10
117
GRADUAL
118
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Kid's Turn
01 02 03 04 05 06 07 08 09 10
119
GRADUAL
120
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Kid's Turn
01 02 03 04 05 06 07 08 09 10
121
GRADUAL
122
/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Kid's Turn
01 02 03 04 05 06 07 08 09 10
123
GRADUAL
09
term
/ 10
/ Spr ing 2010
course
/ Packag ing Desig n 4
director
124
/ Selected Works of Kanako Mamiya
/ Micheal Osbor ne
/ 2005–2011
01 02 03 04 05 06 07 08 09 10
/ Aero Store
/ Aero Store
H IGH-E N D STOR E BR A N DI NG S YSTE M
objective + solution
/ The o bje c t iv e w a s t o de s ig n a ne w st or e b e i ng op ene d b y
Ta r g et t o c omp et e w it h W i l l i a m S onom a a nd C r at e a nd Ba r r el . The ne w st or e A er o i s a h ig h- end lu x u r y st or e t h at ca r r ie s a v a r iet y of fo o d , d r i n k a nd k it c henw a r e f r om a l l o v er t he world . A er o h a s t wo depa r t ment s — Sig n at u r e C ol le c t ion a nd E a st . The Sig n at u r e C ol le c t ion h a s a s er ie s of It a l i a n c ho c ol at e t r u f f le s a nd k it c henw a r e. The E a st h a s a s ele c t ion of A s i a n i ng r e d ient s f r om C h i n a , Kor ea , a nd Japa n .
house of brand
branded house
c at e g o ry
/
key words
/ East
/ Aero Sig nature
Pr int
Packag ing
Identit y
/ high-end, inter national, traditional, luxur y
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/ Selected Works of Kanako Mamiya
/ 2005–2011
/ Aero Store
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/ Aero Store
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/ Aero Store
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/ Aero Store
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/ Selected Works of Kanako Mamiya
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/ Aero Store
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/ Selected Works of Kanako Mamiya
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/ Aero Store
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10
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/ Selected Works of Kanako Mamiya
/ 10
/ 2005–2011
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/ Brand Identity
/ Brand Identity
LOG O COL L EC T ION
c at e g o ry
/
Pr int
Packag ing
Identit y
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/ 2005–2011
/ Brand Identity
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/ Selected Works of Kanako Mamiya
/ Dedication
Thank you
I w o u l d l i k e t o d e d i c at e t h i s b o ok t o my p a r e nt s who h a v e a l w a y s s up p o r t e d m e . I a l s o t h a n k my f a m i l y i n Jap a n a n d t h e Un it e d S t at e s . E s p e c i a l l y, R y u wh o h a v e a l w a y s b e e n b y my s i d e . I d e s ig n e d t h i s b o ok du r i ng t h e S e n d a i E a r t h Q u a k e a n d Ts u n a m i . My t houg ht s a nd pr ay er s g o out t o a l l t he p e ople of Japa n . I a m pr oud of b ei ng Japanese f rom b ot tom of my hea r t . L ove you a l l.
m y f am i l y
/ Masay uki Mamiya, Keiko Mamiya, Masataka Mamiya, Masao Mamiya, Yuki
Mamiya, Ayako Hasegawa, Iwao Hasegawa, Ry unosuke Hoshi, and Bobo
fa c u lt y
/ Mar y Scott, Thomas McNult y, Laura Milton, Ar iel Gray, Scott Rankin, Tom
Sieu, Pawl Kag iwada, Meg umi Kiyama, Jennifer Sterling, Coco Qiu, Jim Canning, Molly Flanagan, Natasha Haug nes, Macy Chadw ick, Chr is Rolik, and Kr istofer War ner
friends
168
/ Saila Hoshi, Akiko Terasawa, Ashley You, and Mar i Mitsuoka
/ 2005–2011
/ One Umbrella
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/ 2005–2011
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