W&P

Challenge

W&P is a sustainable brand that develops reusable products to encourage better habits. In 2021, they introduced the Porter Bag to their collection. This well-made silicone bag comes in a variety of shapes and sizes. The only challenge was the competition. The brand Stasher has similar product and they launched first. Our challenge was helping customer's understand why w&p was the right product for them.

2. 1.

Gather Inputs

First, we reviewed the competition's strategy

Then, we analyzed why the W&P product was more favorable, especially in the eyes of our own consumer.

Identify Opportunities

In our analysis, we determined that the key differentiators for W&P is 2-fold:

1) W&P offers a suite of products and the bag is a crucial component of that suite.

2) W&P's customer is driven, in part, by aesthetics - they love design and when products match.

3.

Land & Leverage

With these diffentiators in mind, we determined that we were not just selling a bag, but a storage solution. While it would be important to show the bags themselves, we needed to post, write, teach about how to use our products in conjunction with each other.

4.

Prepare & Post

Since W&P's clientele responds to trends, we wanted to combine our messaging with brand-relevant trends. We started partnerships with several organizing influencers. They highlighted ways to use the products together in an attractive way.

Results

When we began to focus on ways to use our products as a suite and emphasized how beautiful and functional they are, we saw a massive response from our current customers and an uptick in new customers. While Stasher creates a good product, W&P provides a suite of products and a place to learn about how to make the most out of your space while you are living a more sustainable lifestyle.