1 minute read
The Met
Challenge
The Met Fashion House is an upscale store in Sarasota, Florida that was seeing very little engagement on their social media and declining sales. They came to me to develop a strategy to improve both.
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1. Digging in
I pored through The Met's service offerings, existing marketing, and spoke to customers about their shopping experiences.
2.
Surfacing Areas for Action
We had 3 key areas for action to focus on. We needed to:
- AMPLIFY specialties
- CLARIFY misunderstandings
- ENGAGE community
3.
Establishing Content Areas
Within each of the action areas, I established content buckets. For instance, to AMPLIFY specialties, they should take imagery of their tailor at work. Many customers didn't know this was an offering.
4.
Creating a Cadence
After determining what to say, I had to decide where and when to post. Their customers are 40% Boomers, 30% Gen X, and 30% Millennial, therefore we posted on FB 2x/week, and IG 3x/week.
Results
The Met began posting with these insights in mind and were pleased with a new level of engagement and interest in their store.
