VISUAL IDENTITY ELEMENTS
COLOR PALETTE
R: 174 G: 154 B: 0 C:7 M:13 Y:100 K: 28 PMS: 104 HTML: AE9A00
R: 91 G: 86 B: 23 C: 26 M: 21 Y:100 K:68 PMS: 581 HTML: 5B5617 R: 75 G: 71 B: 26 C: 32 M: 31 Y:96 K:76 PMS: 147 HTML: 5B5617 R: 133 G: 89 B: 20 C: 20 M: 50 Y:100 K:42 PMS: 1395 HTML: 825C26 R: 176 G: 126 B: 9 C: 0 M: 33 Y:100 K:35 PMS: 125 HTML: A17700
The graphic elements were inspired by designs usually found in indigenous cultures. These elements also needed to communicate a sense of movement and liveliness.
TYPEFACE
Frutiger Roman Frutiger Italic Frutiger Bold Fruitger Bold Italic Frutiger Black
LINE ELEMENTS