Is the Money Still in the List? The Art of E-mail Marketing
How to Build an E-mail List First you will need to sign up to an autoresponder service: www.dlwmmm. com/aweber, GetResponse, www.dlwmmm.com/getresponse, iContact and FusionHQ www.dlwmmm.com/icontact are all recommended. and www.dlwmmm.com/fusionhq are all recommended. This will allow you to collect e-mail addresses and then to follow up automatically withyou an autoresponder, or to addresses mail them and whenthen you want. This will allow to collect e-mail to follow up automatically with an autoresponder, or to mail them when you want. You then need to build a squeeze page. Your squeeze page has one purpose only… You then need to build a squeeze page. Your squeeze page has one purpose only… To get people to give you their e-mail address. That’s it. Nothing else. To get people to give you their e-mail address. That’s it. Nothing else. In order to have people give you their e-mail address, you need to entice them with something. have to offer theme-mail something valuable enough that they’re In order to have You people give you their address, you need to entice them happysomething. to type in You theirhave e-mail address. with to offer them something valuable enough that they’re happy to type in their e-mail address. You could give them a free video, e-book or report. Your ‘bribe’ doesn’t have to becould fancy.give Often the amost offersorare the simplest ones. doesn’t have You them free powerful video, e-book report. Your ‘bribe’ to be fancy. Often the most powerful offers are the simplest ones. The easy way to ensure people opt-in is to use curiosity. Tell people that you haveeasy The information way to ensure to share people that opt-in will benefit is to use them. curiosity. MakeTell the people information that you so enticing have information that they can’t to share helpthat but wonder will benefit what them. it is. Make the information so enticing that they can’t help but wonder what it is. There is a lot of debate over using an e-mail only form, or asking for name and e-mail.is a lot of debate over using an e-mail only form, or asking for name and There e-mail. From what I have seen, e-mail only will build a bigger list. However… From what I have seen, e-mail only will build a bigger list. However… Testing has shown you can get higher open rates and conversions when your e-mails use Testing has ashown person’s youfirst canname. get higher You can’t opendo rates thisand if you conversions don’t havewhen it. your e-mails use a person’s first name. You can’t do this if you don’t have it. Also, it is hypothesized that if someone is not willing to enter their first name, chances they will notthat be as targeted or Also, it isare hypothesized if someone is as notwilling willingtotoenter entercredit theircard first details name, when you forwill the not sale.be as targeted or as willing to enter credit card details chances areask they when you ask for the sale. Therefore, personally I always request a first name. Therefore, personally I always request a first name.