The Psychology of the Sales Process
instructions regarding e-mails they may expect, download or installation instructions, membership log-in details, etc. If you have sold a physical product then provide reassurance that the product will be shipped shortly, and when to expect it. Telling them what has just happened and what to expect next will keep them informed and put their mind at ease. It also helps reduce the burden on customer support. You can also use it as a final opportunity to make more money. Here it is safe to give links to your other related sites or products, or perhaps some relevant affiliate offers. To reduce charge backs let them know what to expect to see on their credit card bill.
5 Essential Elements Your Thank You Page Must Have Make sure your thank you page includes these five elements… 1. Thank Your Customers Even though it’s called the thank you page, too many on-line business owners forget their manners. Remember that your customers have just chosen to buy from you. So thank them and address them by their name (a simple script can do this, or using something like FusionHQ can simply insert a tag into the page). 2. Clear Layout You want to structure your thank you page so your customers can easily skim and find the information they’re looking for. Go for a clean, uncluttered layout—keep text as short as possible. 3. Consistent Branding