katie z. // 1
HELLO project // project
category // category contribution // Branding
portfolio 2019 // 2 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 3
ABOUT After graduating in 2014 from San Francisco State University with a bachelors in International Relations, I moved to Tokyo, Japan as an international preschool teacher. The preschool’s curriculum focused around design thinking and developing an international world view. This experience brought me back to my own childhood, where I would spend hours drawing, painting, sewing and creating in different capacities. I was surrounded by amazing design, museums and culture. As I pondered what I would do upon my return home to California, life pointed me in the right direction. By chance, each of my three roommates were designers. After gaining a wealth of knowledge from them about their experience and performing a thorough gut-check, I did a deep dive into design once I returned to California. It was the best decision I have ever made, and I will never look back.
portfolio 2019 // 4 project no. [1] [2] [3] [4] [5] [6] [7] [8]
project // camping in the vines category // hospitality
CONTRIBUTION Branding Editorial
PROBLEM In the 2014 revolution, protesters expressed their desire to split from tradition and embrace modern culture. The outcry caught the attention of international investors who recognize Ukraine as untapped territory for business and innovation. Ukraine’s newfound fame and growth poses two problems. First, Ukraine lacks uncorrupted institutional organizations that will ethically distribute international investments into meaningful social projects. Second, Ukraine grapples with an identity crisis as they emerge from the shadows of their eastern neighbor, Russia. SOLUTION S.M.ART manages international investments and oversees Ukrainian-led social projects. The organization supports Ukrainian artists that are dedicated to developing culture. A stark color palette of black and white is used to let featured artwork come to the forefront. Bold typography allows the brand’s central messaging to be easily comprehended. At the core of the brand, is the symbol of a black square. The square is a reference to Malevich’s most contentious painting, named plainly, the black square. The cubo-futurist abstraction stood as an anti-establishment expression against Russian realism that dominated mainstream art and culture. S.M.ART maintains the square’s perverse history as a demonstration against the chokehold of Russian mainstream culture and a symbol of the underground.
project // S.M.ART
katie z. // 5
LOCATION Kiev, Ukraine
DESCRIPTION S.M.ART (Social Movements through ART) is a non-profit organization in support artists, writers and culture creators in Ukraine that promote social change.
SOCIAL MOVEMENTS THROUGH ART
CATEGORY Arts
category // Arts contribution // Branding
project no. [1] [2] [3] [4] [5] [6] [7] [8]
LOGO
S.M. ART
S.M. ART
FONTS
TYPOGRAPHY
Brandon Grotesque A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910
UNDERLINE HIGHLIGHT COLORS katie z. // 7
#000000
#ffffff
MESSAGING
SOCIAL MOVEMENTS THROUGH ART SUPPORT UKRAINIAN ART
SYMBOLISM
Malevich’s black square used in a modern context
portfolio 2019 // 8
ON VIEW NOW Wake up Kyiv poses the question: “As Kyiv Wakes up how we will remember our dreams ?”
CLICK
ET
S GET TI
project no. [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
T TI C K
ETS GE CK
ICKETS
GE
TT
katie z. // 9
project // S.M.ART
category // Arts contribution // Branding
project no. [1] [2] [3] [4] [5] [6] [7] [8]
photos: Join the cool, Urban Underground Athletes, Alina Kleytman and Gorsad Kiev
project // S.M.ART
category // Arts contribution // Branding
portfolio 2019 // 12 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 13
photos: Join the cool, Urban Underground Athletes, Alina Kleytman and Gorsad Kiev
project // S.M.ART
category // Arts contribution // Branding
S.M.ART zine collective
portfolio 2019 // 14 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 15
portfolio 2019 // 16
katie z. // 17
CONTRIBUTION Editorial LOCATION Global
DESCRIPTION Hertz is a transportation company that specializes in renting cars. PROBLEM The introduction of ride share services, like Lyft and Uber, has changed the automotive industry dramatically. Hertz is facing an uncertain future as to how to proceed and thrive as our world modernizes.
Hertz’s classic style is maintained by using the brand colors of yellow and black. Diagonal motifs are replicated throughout the book and brand imagery connect this year’s annual report to the larger Hertz brand.
project // Hertz
katie z. // 19
SOLUTION The name “Driving Innovation” is chosen to declare Hertz’s intention to not only keep up with the pace of change but push it forward. The annual report explains crucial information about partnerships with rideshare services that provide rental cars for drivers. The annual report serves as a tool to communicate financial information and outline a strategy for investors, shareholders and franchisee owners.
HERTZ ANNUAL REPORT 2019
CATEGORY Transportation
category // Transportation contribution // Editorial
portfolio 2019 // 20 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 21
project // Hertz
category // Transportation contribution // Editorial
portfolio 2019 // 22 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 23
project // Hertz
category // Transportation contribution // Editorial
portfolio 2019 // 24 project no. [1] [2] [3] [4] [5] [6] [7] [8]
CONTRIBUTION Marketing
PROBLEM AIGA needs materials to promote each semester’s events and workshops. Each semester, a student is chosen to develop the graphics. Graphics should be cohesive with previous semesters and the Graphic Design program at large. It is important that the graphics change each semester as well as each month while still feeling related as a series. SOLUTION Posters and digital assets for Facebook, Instagram stories and a Mailchimp newsletter communicate the events and workshops for Spring 2019 semester. City College’s Graphic Design department’s colors of red, dark blue, yellow and light blue are used to tie the posters to the program. In previous semesters, the graphics used an illustrative approach. This semester the look is updated by using only existing color and typography palletes.
project // AIGA
katie z. // 25
LOCATION San Diego, CA
DESCRIPTION AIGA San Diego City College is a student-run branch of the American Institute of Graphic Artists.
SPRING 2019 AIGA GRAPHICS
CATEGORY Education Non-profit
category // Education contribution // Marketing
portfolio 2019 // 26 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 27
project // AIGA
category // Education contribution // Marketing
portfolio 2019 // 28
katie z. // 29
portfolio 2019 // 30
CONTRIBUTION Branding Editorial Packaging
PROBLEM Learning to sew is intimidating and complex. Furthermore, finding patterns that accurately revive vintage styles can prove even more difficult. SOLUTION Lola is specifically for young women who would like to begin learning how to sew. Each box comes with an easy-to-use instruction manual, fabric, and sewing pattern that fits the measurements that customers provide when ordering the subscription. Lola takes the search out of finding patterns that revive vintage styles in a modern way. Using a brand color of pink, the feel is energetic, feminine and youthful. Halftone pinup girls are layered with typography displaying uplifting messages to infuse the brand with a touch of retro and inspiration. Positive copywriting is a core component of making the company approachable for new users and encouraging old customers to return.
project // Lola
katie z. // 31
LOCATION Online
DESCRIPTION Lola, Vintage Revival is a monthly subscription service that delivers all of the necessary items to complete a sewing project, start to finish.
LOLA, VINTAGE REVIVAL
CATEGORY Fashion
category // Fashion contribution // Branding and Packaging
portfolio 2019 // 32 project no. [1] [2] [3] [4] [5] [6] [7] [8]
LOGO
lola
V I N TA G E R E V I VA L
COLORS
#edd1cc
#ffffff
#f69696
#000000
Campton
Kepler
lolarevival.com hellolola@lolarevival.com (619)555-2353
A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910 444 lane way San Diego, CA
lolarevival.com hellolola@lolarevival.com (619)555-2353
444 lane way San Diego, CA
Blenny
A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910
A B C D E F GH I J K L M N O P abcdefghijklmnop 12345678910
I L L U S T R AT I O N
444 lane way San Diego, CA lolarevival.com hellolola@lolarevival.com (619)555-2353
katie z. // 33
FONTS
project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 35
YO U’ RE
project // Lola
category // Fashion contribution // Branding and Packaging
‘ portfolio 2019 // 36 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 37
project // Lola
category // Fashion contribution // Branding and Packaging
444 L an e Way S an D i ego , C A
4 4 4 L an e Way S an D i ego , C A
4 4 4 L an e Way S an D i ego , C A
portfolio 2019 // 38
get it girl
lookin good katie z. // 39
heck yes
get it girl heck yes
lookin good
portfolio 2019 // 40 project no. [1] [2] [3] [4] [5] [6] [7] [8]
CONTRIBUTION Editorial Page Layout Photo Editing
PROBLEM In recent years, feminism has brought more attention to women’s issues than ever before, yet the sensitive issues regarding men have gone largely unexamined to the public eye. SOLUTION Book of Man represents the lesser spoken perspectives of men and promotes the rhetoric that men are not violent, sexist and power hungry creatures as the media portrays them. The organization normalizes things like sharing feelings and embraces shopping, and showing love in relationships.
katie z. // 41
LOCATION San Francisco, CA
DESCRIPTION Bookofman.com is a popular blog dedicated to current issues in mental health, relationships and social happenings affecting men’s well-being. The Book of Man Magazine is the corresponding print version to the website and features the best stories and content from the blog.
BOOK OF MAN MAGAZINE
CATEGORY Lifestyle
The publication uses a bold red and diagonal elements throughout to reference the styling of the magazine’s digital brother. The magazine is sectioned similarly to the blog and each month dedicates a section for shopping, skills and mental health. The publication is human-focused and features a role model on the cover every month.
project // Book of Man
category // Lifestyle contribution // Editorial
portfolio 2019 // 42
BOOK OF MAN MAGAZINE
BOOK OF MAN MAGAZINE
katie z. // 43
March 2019 April 2019 June 2019 July 2019 August 2019 September 2019
project // project
category // category contribution // Branding
portfolio 2019 // 44 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 45
project // Book of Man
category // Lifestyle contribution // Editorial
portfolio 2019 // 46 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 47
project // Book of Man
category // Lifestyle contribution // Editorial
portfolio 2019 // 48 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 49
project // Book of Man
category // Lifestyle contribution // Editorial
BOOK OF MAN MAGAZINE
BOOK OF MAN MAGAZINE
NO POSTAGE NECESSARY IF
Business Reply Mail
MAILED IN THE
First-class mail permit no. 350 San Francisco, CA
UNITED STATES
postage will be paid by addressee
PO BOX 3462 SAN FRANCISCO, CA 24732-2745
THE 12 ISSUES FOR $22 Dit ma soluptatias aut eatum nonem am sin cime quam si occum anducitas eius nimod itatem. Acium velendi quam si occum anduc itas eius nimoditatem. Acium velendi velendi quam si occum anduc itas eius nimoditatem. Acium velendi
le
JAMAL EDWARDS MBE! an interview HELP! for fathers and brothers
f i r s t n a m e
last name
email address
phone number
mailing address
MARCH 2020
wit h
nie a D
a ndac a i F
subscribe to our e-newsletter
MARCH 2020 USD $11.25 CAD $15.50 bookofman.com | San Francisco, CA
15
WAYS TO OVERCOME FEAR OF SHOPPING
portfolio 2019 // 50
BOOK OF MAN MAGAZINE
e g a P y e o J TALKS
NEW MASCULINITY, fatherhood and how the hell to do your daughters hair
10
TECH GIFT BUYS FOR THE GUYS FINDING MEN part three debut STEPH SLACK a women’s view of masculinity
JANUARY 2020 USD $11.25 CAD $15.50
BOOK OF MAN MAGAZINE
JAMAL E DWA R D S M B E ! It aut utem quiat quiam volest fuga. Icienissit quiasped quibustibus.Acid que sitibus que pa cones et, qui sam quiat. Ximi, qui ut quatecerior sitem e t quodisse nientios et, omniet odia
READ
FAT H E R H O O D D E B AT E AT
katie z. // 51
portfolio 2019 // 52 project no. [1] [2] [3] [4] [5] [6] [7] [8]
CONTRIBUTION Branding Collateral
PROBLEM Located central to Los Angeles, San Diego and Orange Counties, the Temecula Valley Wine Country is emerging as a prime weekend getaway for Southern California residents and out-ofstate travelers. When booking accommodations, visitors to Temecula have a variety of hotels and rental properties to choose from. However, for adventurous travelers looking for unique hospitality experience, Temecula lacks options.
katie z. // 53
LOCATION Temecula, CA
DESCRIPTION Camping in the Vines is a hospitality company that offers luxe canvas tent lodgings with cozy designed interiors, communal outdoor spaces, modern bathrooms and event space.
CAMPING IN THE VINES
CATEGORY Hospitality
SOLUTION Camping in the Vines offers travelers an alternative hospitality experience without compromising comfort or style. The camp honors the history of Temecula by naming the tents after the first buildings in Temecula. Historical photos characterize each tent sign, with safe keys to match. The historical photos are brought into a contemporary setting by layering bright blue typography for texture and depth. Wooden and leather accents are used throughout to ground the aesthetic and tie it to nature.
project // Camping in the Vines
category // Hospitality contribution // Branding
portfolio 2019 // 54 project no. [1] [2] [3] [4] [5] [6] [7] [8]
LOGO
FONTS
SHAIMUS GRUNGE abcdefghijklm nopqrstuvwxyz 12345678910
Road Crew
abcdefghijklmnop qrstuvwxyz 12345678910
Mr. Eaves Sans
Kepler
abcdefghijklmnop qrstuvwxyz 12345678910
abcdefghijklmnop qrstuvwxyz 12345678910
COLORS
#839097
#003467
katie z. // 55
#46c0b4
#5b3624
Butterfiel PHOTOGRAPHY
CROPPED TEXT
VINEYARDS
WINE
HISTORIC PHOTOS
portfolio 2019 // 56 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 57
project // Camping in the Vines
category // Hospitality contribution // Branding
portfolio 2019 // 58 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 59
portfolio 2019 // 60 project no. [1] [2] [3] [4] [5] [6] [7] [8]
project // Camping in the Vines
category // Hospitality contribution // Branding
Schoolh
portfolio 2019 // 62
utterfiel
postage stamp
tent two: pujol schoolhouse
th
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akash RLD
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terms D
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Optatect endicil landit, eius dus, sin rest, id et everio cum etur sunt volorempor solore
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wine is
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d ay f r e
hellocinv@gmail.com
82
56
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40280 Calle Contento Temecula, CA 92591 (951) 555-2347
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katie z. // 63
page // 63
ce on s
portfolio 2019 // 64
AYAKO
CATEGORY Food CONTRIBUTION Branding Environmental Packaging
PROBLEM As Ayako expands, it needs a brand that stays true to its roots as an eatery on wheels, serving on-the-go Japanese fusion burritos and sushi burgers in urban environments. It also needs to visually embrace both Japanese and American culture.
katie z. // 65
LOCATION Los Angeles, CA
DESCRIPTION Ayako is a casual Japanese-American fusion eatery. Ayako got it’s start as a food truck, frequenting food fairs and catering to the late-night after hours crowd in Los Angeles. Due to Ayako’s success and following, it has expanded into a brick and mortar restaurant.
SOLUTION Japanese and American culture have a famous classic tattoo style that is referenced internationally. An illustrative approach using tattoo style graphics is used as a common thread that ties together Ayako’s Japanese and American heritages while also connecting it to urban environments and youth culture.
project // Ayako
category // Food contribution // Branding
portfolio 2019 // 66
LOGO
COLORS
#000000
#ffffff
chantal
Mr. Eaves Sans
A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910
A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910
Rokkit A B C D E F GH I J K L M N O P abcdefghijklmnop 12345678910
I L L U S T R AT I O N
katie z. // 67
FONTS
portfolio 2019 // 68 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 69
project // Ayako
category // Food contribution // Branding
portfolio 2019 // 70
n
t x e
ti m
e! e e s
u o y
STARTERS 18
JAPANESE CURRY BUNS
6
chicken, mushroom, beef
24
NIGIRI AND SASHIMI nigiri (2pcs.) sashimi (3pcs.)
japanese american SUSHI BURGERS served with a rice bun, seaweed salad and miso soup.
AVOCADO SALMON
14
Spicy mayo, pickled onions
13
Eel sauce, daikon radish, asian slaw
14
Teriyaki reduction, kimchi, shredded carrot
SEARED ALBACORE
FIRED OYSTERS
Served with a wasabi sauce
fusion style
SPICY TUNA
18
Kimchi, pickled diakon and octopus
served in a red bean bun
TEMPURA SHRIMP
TAKOYAKI SAMPLER
katie z. // 71
YAKITORI SAMPLER PLATE
01.
COOKED SHRIMP
5
02.
EEL
5
03.
MACKEREL
7
04.
WHITE TUNA
5
05.
SQUID
5
06.
OCTOPUS
8
07.
SMOKED SALMON
5
08.
SWEET SHRIMP
5
09.
CRAB
5
10.
RED CLAM
5
11.
EGG OMELETTE
5
12.
SCALLOPS
7
13.
SMELT ROE
5
14.
SALMON ROE
5
14
Ponzu, lemon wedges, bok choy
34
OMAKASE STYLE
15 pcs. of fish selected by the chef. No substitutions
BURRITOS
All burritos are served in a rice tortilla
OKONOMIYAKI
11
RAMEN
11
SW E
Grilled cabbage, shrimps, okonomiyaki sauce and shallots
Noodles, tonkatsu bbq pork, teriyaki reduction and french fries
HAWAIIAN
12
Coconut shrimp, fried rice, sweet and sour sauce
TAMAGOYAKI
12
Egg, sweet gochuchang sauce and rice
ETS
KIT-KAT MOCHI
10
ANMITSU
12
DANGO
7
Green tea ice cream balls rolled in saki flavored kit-kat crumbles
jelly balls topped with kiwi, strawberry and vanilla ice cream
cinnamon jelly balls
8950 SANTA MONICA BLVD.
portfolio 2019 // 72
CONTRIBUTION Editorial Page Layout Photo Editing
PROBLEM For the first three installations, the designer had created a minimalist industrial style before moving onto another organization and passing the project off. The booklet for Under Wraps and Sweet Contents needs to fit within the series while representing the uniqueness of the installation itself.
katie z. // 73
LOCATION San Diego, CA
DESCRIPTION The Port of San Diego Arts and Activation Curatorial series is a set of temporary installations at various locations around the city’s many ports and marinas. The Port Spaces booklet was created to document the installations long after they are removed. Under Wraps and Sweet Contents is the fourth installation and book of the four part series.
PORT OF SAN DIEGO
CATEGORY Arts
SOLUTION The booklet for the fourth installation is the same size, and uses the same formatting, fonts, and general layout as the first three to unify them as a set. The fourth booklet for Sweet Contents and Under Wraps pushes the design forward by using colors and lines found in the installations as graphic elements to bring the nature of the art from the installation onto the page.
project // Port of San Diego
category // Arts contribution // Editorial
project no. [1] [2] [3] [4] [5] [6] [7] [8]
project // Port of San Diego
category // Arts contribution // Editorial
portfolio 2019 // 76 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 77
project // Port of San Diego
category // Arts contribution // Editorial
portfolio 2019 // 78 project no. [1] [2] [3] [4] [5] [6] [7] [8]
katie z. // 79
project // Port of San Diego
category // Arts contribution // Editorial
portfolio 2019 // 80
katie z. // 81
201 0 SF, C A
fulton st.
Thompson
RA IN
ZODILUC
fine deni m
portfolio 2019 // 82
drink ouside the box
F a r m & Vi n e s
Mens denim company Farm to table winery and eatery Takoyaki stand
V
VVV
veridure
VISION 2018 INC womens conference
Astrology app Dermatology company
Cannabis dispensary Apothecary Women’s conference
katie z. // 83
V V V V
Flavored water
portfolio 2019 // 84
katie z. // 85
THANK YOU I am thankful for my adversities that have made me who I am today. Thank you to every teacher that I have had, both formal and informal and thank you to all of my friends, co-workers and classmates. SPECIAL THANKS TO Mom and Dad for encouraging my education, Min Choi for being a voice of calm, and of course, Sean Bacon and Bradford Prairie for always doing way more than what is asked of them. COPYRIGHT Š 2019 Katie Zychowicz. All rights reserved. PHOTOGRAPHY
FONTS
Bradford Prairie Unsplash Katie Zychowicz Breathe Bell Tents (Page 63) Port of San Diego
Brandon Grotesque Oswald Caeceilia
portfolio 2019 // 86
GOODBYE