Katie Zychowicz Portfolio

Page 1

katie z. // 1

HELLO project // project

category // category contribution // Branding


portfolio 2019 // 2 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 3

ABOUT After graduating in 2014 from San Francisco State University with a bachelors in International Relations, I moved to Tokyo, Japan as an international preschool teacher. The preschool’s curriculum focused around design thinking and developing an international world view. This experience brought me back to my own childhood, where I would spend hours drawing, painting, sewing and creating in different capacities. I was surrounded by amazing design, museums and culture. As I pondered what I would do upon my return home to California, life pointed me in the right direction. By chance, each of my three roommates were designers. After gaining a wealth of knowledge from them about their experience and performing a thorough gut-check, I did a deep dive into design once I returned to California. It was the best decision I have ever made, and I will never look back.


portfolio 2019 // 4 project no. [1] [2] [3] [4] [5] [6] [7] [8]

project // camping in the vines category // hospitality


CONTRIBUTION Branding Editorial

PROBLEM In the 2014 revolution, protesters expressed their desire to split from tradition and embrace modern culture. The outcry caught the attention of international investors who recognize Ukraine as untapped territory for business and innovation. Ukraine’s newfound fame and growth poses two problems. First, Ukraine lacks uncorrupted institutional organizations that will ethically distribute international investments into meaningful social projects. Second, Ukraine grapples with an identity crisis as they emerge from the shadows of their eastern neighbor, Russia. SOLUTION S.M.ART manages international investments and oversees Ukrainian-led social projects. The organization supports Ukrainian artists that are dedicated to developing culture. A stark color palette of black and white is used to let featured artwork come to the forefront. Bold typography allows the brand’s central messaging to be easily comprehended. At the core of the brand, is the symbol of a black square. The square is a reference to Malevich’s most contentious painting, named plainly, the black square. The cubo-futurist abstraction stood as an anti-establishment expression against Russian realism that dominated mainstream art and culture. S.M.ART maintains the square’s perverse history as a demonstration against the chokehold of Russian mainstream culture and a symbol of the underground.

project // S.M.ART

katie z. // 5

LOCATION Kiev, Ukraine

DESCRIPTION S.M.ART (Social Movements through ART) is a non-profit organization in support artists, writers and culture creators in Ukraine that promote social change.

SOCIAL MOVEMENTS THROUGH ART

CATEGORY Arts

category // Arts contribution // Branding


project no. [1] [2] [3] [4] [5] [6] [7] [8]


LOGO

S.M. ART

S.M. ART

FONTS

TYPOGRAPHY

Brandon Grotesque A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910

UNDERLINE HIGHLIGHT COLORS katie z. // 7

#000000

#ffffff

MESSAGING

SOCIAL MOVEMENTS THROUGH ART SUPPORT UKRAINIAN ART

SYMBOLISM

Malevich’s black square used in a modern context


portfolio 2019 // 8

ON VIEW NOW Wake up Kyiv poses the question: “As Kyiv Wakes up how we will remember our dreams ?”

CLICK

ET

S GET TI

project no. [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

T TI C K

ETS GE CK

ICKETS

GE

TT


katie z. // 9

project // S.M.ART

category // Arts contribution // Branding


project no. [1] [2] [3] [4] [5] [6] [7] [8]


photos: Join the cool, Urban Underground Athletes, Alina Kleytman and Gorsad Kiev

project // S.M.ART

category // Arts contribution // Branding


portfolio 2019 // 12 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 13

photos: Join the cool, Urban Underground Athletes, Alina Kleytman and Gorsad Kiev

project // S.M.ART

category // Arts contribution // Branding


S.M.ART zine collective

portfolio 2019 // 14 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 15


portfolio 2019 // 16


katie z. // 17



CONTRIBUTION Editorial LOCATION Global

DESCRIPTION Hertz is a transportation company that specializes in renting cars. PROBLEM The introduction of ride share services, like Lyft and Uber, has changed the automotive industry dramatically. Hertz is facing an uncertain future as to how to proceed and thrive as our world modernizes.

Hertz’s classic style is maintained by using the brand colors of yellow and black. Diagonal motifs are replicated throughout the book and brand imagery connect this year’s annual report to the larger Hertz brand.

project // Hertz

katie z. // 19

SOLUTION The name “Driving Innovation” is chosen to declare Hertz’s intention to not only keep up with the pace of change but push it forward. The annual report explains crucial information about partnerships with rideshare services that provide rental cars for drivers. The annual report serves as a tool to communicate financial information and outline a strategy for investors, shareholders and franchisee owners.

HERTZ ANNUAL REPORT 2019

CATEGORY Transportation

category // Transportation contribution // Editorial


portfolio 2019 // 20 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 21

project // Hertz

category // Transportation contribution // Editorial


portfolio 2019 // 22 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 23

project // Hertz

category // Transportation contribution // Editorial


portfolio 2019 // 24 project no. [1] [2] [3] [4] [5] [6] [7] [8]


CONTRIBUTION Marketing

PROBLEM AIGA needs materials to promote each semester’s events and workshops. Each semester, a student is chosen to develop the graphics. Graphics should be cohesive with previous semesters and the Graphic Design program at large. It is important that the graphics change each semester as well as each month while still feeling related as a series. SOLUTION Posters and digital assets for Facebook, Instagram stories and a Mailchimp newsletter communicate the events and workshops for Spring 2019 semester. City College’s Graphic Design department’s colors of red, dark blue, yellow and light blue are used to tie the posters to the program. In previous semesters, the graphics used an illustrative approach. This semester the look is updated by using only existing color and typography palletes.

project // AIGA

katie z. // 25

LOCATION San Diego, CA

DESCRIPTION AIGA San Diego City College is a student-run branch of the American Institute of Graphic Artists.

SPRING 2019 AIGA GRAPHICS

CATEGORY Education Non-profit

category // Education contribution // Marketing


portfolio 2019 // 26 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 27

project // AIGA

category // Education contribution // Marketing


portfolio 2019 // 28


katie z. // 29


portfolio 2019 // 30


CONTRIBUTION Branding Editorial Packaging

PROBLEM Learning to sew is intimidating and complex. Furthermore, finding patterns that accurately revive vintage styles can prove even more difficult. SOLUTION Lola is specifically for young women who would like to begin learning how to sew. Each box comes with an easy-to-use instruction manual, fabric, and sewing pattern that fits the measurements that customers provide when ordering the subscription. Lola takes the search out of finding patterns that revive vintage styles in a modern way. Using a brand color of pink, the feel is energetic, feminine and youthful. Halftone pinup girls are layered with typography displaying uplifting messages to infuse the brand with a touch of retro and inspiration. Positive copywriting is a core component of making the company approachable for new users and encouraging old customers to return.

project // Lola

katie z. // 31

LOCATION Online

DESCRIPTION Lola, Vintage Revival is a monthly subscription service that delivers all of the necessary items to complete a sewing project, start to finish.

LOLA, VINTAGE REVIVAL

CATEGORY Fashion

category // Fashion contribution // Branding and Packaging


portfolio 2019 // 32 project no. [1] [2] [3] [4] [5] [6] [7] [8]


LOGO

lola

V I N TA G E R E V I VA L

COLORS

#edd1cc

#ffffff

#f69696

#000000

Campton

Kepler

lolarevival.com hellolola@lolarevival.com (619)555-2353

A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910 444 lane way San Diego, CA

lolarevival.com hellolola@lolarevival.com (619)555-2353

444 lane way San Diego, CA

Blenny

A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910

A B C D E F GH I J K L M N O P abcdefghijklmnop 12345678910

I L L U S T R AT I O N

444 lane way San Diego, CA lolarevival.com hellolola@lolarevival.com (619)555-2353

katie z. // 33

FONTS


project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 35

YO U’ RE

project // Lola

category // Fashion contribution // Branding and Packaging


‘ portfolio 2019 // 36 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 37

project // Lola

category // Fashion contribution // Branding and Packaging


444 L an e Way S an D i ego , C A

4 4 4 L an e Way S an D i ego , C A

4 4 4 L an e Way S an D i ego , C A

portfolio 2019 // 38


get it girl

lookin good katie z. // 39

heck yes

get it girl heck yes

lookin good


portfolio 2019 // 40 project no. [1] [2] [3] [4] [5] [6] [7] [8]


CONTRIBUTION Editorial Page Layout Photo Editing

PROBLEM In recent years, feminism has brought more attention to women’s issues than ever before, yet the sensitive issues regarding men have gone largely unexamined to the public eye. SOLUTION Book of Man represents the lesser spoken perspectives of men and promotes the rhetoric that men are not violent, sexist and power hungry creatures as the media portrays them. The organization normalizes things like sharing feelings and embraces shopping, and showing love in relationships.

katie z. // 41

LOCATION San Francisco, CA

DESCRIPTION Bookofman.com is a popular blog dedicated to current issues in mental health, relationships and social happenings affecting men’s well-being. The Book of Man Magazine is the corresponding print version to the website and features the best stories and content from the blog.

BOOK OF MAN MAGAZINE

CATEGORY Lifestyle

The publication uses a bold red and diagonal elements throughout to reference the styling of the magazine’s digital brother. The magazine is sectioned similarly to the blog and each month dedicates a section for shopping, skills and mental health. The publication is human-focused and features a role model on the cover every month.

project // Book of Man

category // Lifestyle contribution // Editorial


portfolio 2019 // 42

BOOK OF MAN MAGAZINE

BOOK OF MAN MAGAZINE


katie z. // 43

March 2019 April 2019 June 2019 July 2019 August 2019 September 2019

project // project

category // category contribution // Branding


portfolio 2019 // 44 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 45

project // Book of Man

category // Lifestyle contribution // Editorial


portfolio 2019 // 46 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 47

project // Book of Man

category // Lifestyle contribution // Editorial


portfolio 2019 // 48 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 49

project // Book of Man

category // Lifestyle contribution // Editorial


BOOK OF MAN MAGAZINE

BOOK OF MAN MAGAZINE

NO POSTAGE NECESSARY IF

Business Reply Mail

MAILED IN THE

First-class mail permit no. 350 San Francisco, CA

UNITED STATES

postage will be paid by addressee

PO BOX 3462 SAN FRANCISCO, CA 24732-2745

THE 12 ISSUES FOR $22 Dit ma soluptatias aut eatum nonem am sin cime quam si occum anducitas eius nimod itatem. Acium velendi quam si occum anduc itas eius nimoditatem. Acium velendi velendi quam si occum anduc itas eius nimoditatem. Acium velendi

le

JAMAL EDWARDS MBE! an interview HELP! for fathers and brothers

f i r s t n a m e

last name

email address

phone number

mailing address

MARCH 2020

wit h

nie a D

a ndac a i F

subscribe to our e-newsletter

MARCH 2020 USD $11.25 CAD $15.50 bookofman.com | San Francisco, CA

15

WAYS TO OVERCOME FEAR OF SHOPPING

portfolio 2019 // 50

BOOK OF MAN MAGAZINE

e g a P y e o J TALKS

NEW MASCULINITY, fatherhood and how the hell to do your daughters hair

10

TECH GIFT BUYS FOR THE GUYS FINDING MEN part three debut STEPH SLACK a women’s view of masculinity

JANUARY 2020 USD $11.25 CAD $15.50


BOOK OF MAN MAGAZINE

JAMAL E DWA R D S M B E ! It aut utem quiat quiam volest fuga. Icienissit quiasped quibustibus.Acid que sitibus que pa cones et, qui sam quiat. Ximi, qui ut quatecerior sitem e t quodisse nientios et, omniet odia

READ

FAT H E R H O O D D E B AT E AT

katie z. // 51


portfolio 2019 // 52 project no. [1] [2] [3] [4] [5] [6] [7] [8]


CONTRIBUTION Branding Collateral

PROBLEM Located central to Los Angeles, San Diego and Orange Counties, the Temecula Valley Wine Country is emerging as a prime weekend getaway for Southern California residents and out-ofstate travelers. When booking accommodations, visitors to Temecula have a variety of hotels and rental properties to choose from. However, for adventurous travelers looking for unique hospitality experience, Temecula lacks options.

katie z. // 53

LOCATION Temecula, CA

DESCRIPTION Camping in the Vines is a hospitality company that offers luxe canvas tent lodgings with cozy designed interiors, communal outdoor spaces, modern bathrooms and event space.

CAMPING IN THE VINES

CATEGORY Hospitality

SOLUTION Camping in the Vines offers travelers an alternative hospitality experience without compromising comfort or style. The camp honors the history of Temecula by naming the tents after the first buildings in Temecula. Historical photos characterize each tent sign, with safe keys to match. The historical photos are brought into a contemporary setting by layering bright blue typography for texture and depth. Wooden and leather accents are used throughout to ground the aesthetic and tie it to nature.

project // Camping in the Vines

category // Hospitality contribution // Branding


portfolio 2019 // 54 project no. [1] [2] [3] [4] [5] [6] [7] [8]


LOGO

FONTS

SHAIMUS GRUNGE abcdefghijklm nopqrstuvwxyz 12345678910

Road Crew

abcdefghijklmnop qrstuvwxyz 12345678910

Mr. Eaves Sans

Kepler

abcdefghijklmnop qrstuvwxyz 12345678910

abcdefghijklmnop qrstuvwxyz 12345678910

COLORS

#839097

#003467

katie z. // 55

#46c0b4

#5b3624

Butterfiel PHOTOGRAPHY

CROPPED TEXT

VINEYARDS

WINE

HISTORIC PHOTOS


portfolio 2019 // 56 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 57

project // Camping in the Vines

category // Hospitality contribution // Branding


portfolio 2019 // 58 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 59


portfolio 2019 // 60 project no. [1] [2] [3] [4] [5] [6] [7] [8]


project // Camping in the Vines

category // Hospitality contribution // Branding


Schoolh

portfolio 2019 // 62

utterfiel

postage stamp

tent two: pujol schoolhouse

th

e


akash RLD

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terms D

O O R S

Optatect endicil landit, eius dus, sin rest, id et everio cum etur sunt volorempor solore

T

un

wine is

ni

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a alw ys

d ay f r e

hellocinv@gmail.com

82

56

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40280 Calle Contento Temecula, CA 92591 (951) 555-2347

Ali qu e sa m , o pt at. Ur? Me sim v o lupt a ti a ni at i b u sa m sa m s o le se a sdf qui a e. It a e p er io qui a s e v ele se d e o s e a

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katie z. // 63

page // 63

ce on s


portfolio 2019 // 64


AYAKO

CATEGORY Food CONTRIBUTION Branding Environmental Packaging

PROBLEM As Ayako expands, it needs a brand that stays true to its roots as an eatery on wheels, serving on-the-go Japanese fusion burritos and sushi burgers in urban environments. It also needs to visually embrace both Japanese and American culture.

katie z. // 65

LOCATION Los Angeles, CA

DESCRIPTION Ayako is a casual Japanese-American fusion eatery. Ayako got it’s start as a food truck, frequenting food fairs and catering to the late-night after hours crowd in Los Angeles. Due to Ayako’s success and following, it has expanded into a brick and mortar restaurant.

SOLUTION Japanese and American culture have a famous classic tattoo style that is referenced internationally. An illustrative approach using tattoo style graphics is used as a common thread that ties together Ayako’s Japanese and American heritages while also connecting it to urban environments and youth culture.

project // Ayako

category // Food contribution // Branding


portfolio 2019 // 66


LOGO

COLORS

#000000

#ffffff

chantal

Mr. Eaves Sans

A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910

A BC D EFGHIJKLMNOP abcdefghijklmnop 12345678910

Rokkit A B C D E F GH I J K L M N O P abcdefghijklmnop 12345678910

I L L U S T R AT I O N

katie z. // 67

FONTS


portfolio 2019 // 68 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 69

project // Ayako

category // Food contribution // Branding


portfolio 2019 // 70

n

t x e

ti m

e! e e s

u o y


STARTERS 18

JAPANESE CURRY BUNS

6

chicken, mushroom, beef

24

NIGIRI AND SASHIMI nigiri (2pcs.) sashimi (3pcs.)

japanese american SUSHI BURGERS served with a rice bun, seaweed salad and miso soup.

AVOCADO SALMON

14

Spicy mayo, pickled onions

13

Eel sauce, daikon radish, asian slaw

14

Teriyaki reduction, kimchi, shredded carrot

SEARED ALBACORE

FIRED OYSTERS

Served with a wasabi sauce

fusion style

SPICY TUNA

18

Kimchi, pickled diakon and octopus

served in a red bean bun

TEMPURA SHRIMP

TAKOYAKI SAMPLER

katie z. // 71

YAKITORI SAMPLER PLATE

01.

COOKED SHRIMP

5

02.

EEL

5

03.

MACKEREL

7

04.

WHITE TUNA

5

05.

SQUID

5

06.

OCTOPUS

8

07.

SMOKED SALMON

5

08.

SWEET SHRIMP

5

09.

CRAB

5

10.

RED CLAM

5

11.

EGG OMELETTE

5

12.

SCALLOPS

7

13.

SMELT ROE

5

14.

SALMON ROE

5

14

Ponzu, lemon wedges, bok choy

34

OMAKASE STYLE

15 pcs. of fish selected by the chef. No substitutions

BURRITOS

All burritos are served in a rice tortilla

OKONOMIYAKI

11

RAMEN

11

SW E

Grilled cabbage, shrimps, okonomiyaki sauce and shallots

Noodles, tonkatsu bbq pork, teriyaki reduction and french fries

HAWAIIAN

12

Coconut shrimp, fried rice, sweet and sour sauce

TAMAGOYAKI

12

Egg, sweet gochuchang sauce and rice

ETS

KIT-KAT MOCHI

10

ANMITSU

12

DANGO

7

Green tea ice cream balls rolled in saki flavored kit-kat crumbles

jelly balls topped with kiwi, strawberry and vanilla ice cream

cinnamon jelly balls

8950 SANTA MONICA BLVD.


portfolio 2019 // 72


CONTRIBUTION Editorial Page Layout Photo Editing

PROBLEM For the first three installations, the designer had created a minimalist industrial style before moving onto another organization and passing the project off. The booklet for Under Wraps and Sweet Contents needs to fit within the series while representing the uniqueness of the installation itself.

katie z. // 73

LOCATION San Diego, CA

DESCRIPTION The Port of San Diego Arts and Activation Curatorial series is a set of temporary installations at various locations around the city’s many ports and marinas. The Port Spaces booklet was created to document the installations long after they are removed. Under Wraps and Sweet Contents is the fourth installation and book of the four part series.

PORT OF SAN DIEGO

CATEGORY Arts

SOLUTION The booklet for the fourth installation is the same size, and uses the same formatting, fonts, and general layout as the first three to unify them as a set. The fourth booklet for Sweet Contents and Under Wraps pushes the design forward by using colors and lines found in the installations as graphic elements to bring the nature of the art from the installation onto the page.

project // Port of San Diego

category // Arts contribution // Editorial


project no. [1] [2] [3] [4] [5] [6] [7] [8]


project // Port of San Diego

category // Arts contribution // Editorial


portfolio 2019 // 76 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 77

project // Port of San Diego

category // Arts contribution // Editorial


portfolio 2019 // 78 project no. [1] [2] [3] [4] [5] [6] [7] [8]


katie z. // 79

project // Port of San Diego

category // Arts contribution // Editorial


portfolio 2019 // 80


katie z. // 81


201 0 SF, C A

fulton st.

Thompson

RA IN

ZODILUC

fine deni m

portfolio 2019 // 82

drink ouside the box

F a r m & Vi n e s


Mens denim company Farm to table winery and eatery Takoyaki stand

V

VVV

veridure

VISION 2018 INC womens conference

Astrology app Dermatology company

Cannabis dispensary Apothecary Women’s conference

katie z. // 83

V V V V

Flavored water


portfolio 2019 // 84


katie z. // 85

THANK YOU I am thankful for my adversities that have made me who I am today. Thank you to every teacher that I have had, both formal and informal and thank you to all of my friends, co-workers and classmates. SPECIAL THANKS TO Mom and Dad for encouraging my education, Min Choi for being a voice of calm, and of course, Sean Bacon and Bradford Prairie for always doing way more than what is asked of them. COPYRIGHT Š 2019 Katie Zychowicz. All rights reserved. PHOTOGRAPHY

FONTS

Bradford Prairie Unsplash Katie Zychowicz Breathe Bell Tents (Page 63) Port of San Diego

Brandon Grotesque Oswald Caeceilia


portfolio 2019 // 86

GOODBYE


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