H Boutique Your story starts here
An inevitable Beginning to a life long relationship with jewelry
Your story starts here. Your first steps into jewelry and the story brought with it will start here. People haven’t had a good experience with jewelry. H Boutique brings that to you. High quality products that college students can begin their life stories with.
because to us jewelry brings...
A certain maturity + status symbol
vs.
small cheap gifts
Mediums
? Facebook + Twitter Photographer + Picture wall Bracelets + Poster
Objective
Raise awareness of H boutique among college students Bring H Boutique to the U of O Create incentives to travel to H boutique
Audience Audience Audience The two largest potential audiences for our H Boutique promo event will be
international students and greek life students Buying from H Boutique can represent more than just a piece of jewelry, it represents the story that the student had here and their inevitable beginning with a life long relationship with jewelry.
Audience Audience
Tactics #1
on the rocks
H boutique will set up a booth on the Friday of the On The Rocks showing. On the rocks will help raise awareness about H Boutique by making a public announcement to the crowd + sing. H Boutique will pass out wristbands with their new tagline “Your story starts here� Wristbands $90, OTR $500 Posters: $40 for 200 posters
wristbands Custom designed silicone
wristbands To help promote the event
Tactics #2
Sponsor isa event H Boutique will sponsor an event with the International Student Association (ISA). all students are invited to attend, especially international students. captured by a professional photographer with an H Boutique backdrop, furthering the mentality that “Your story starts here.� ISA Ballroom Event: $850
Tactics #3 Sponsor greek event Fraternity and Sorority will co-host and h boutique will sponsor a dance on campus. Captured by a professional photographer with a H Boutique designed backdrop with a photobooth available in the dance . furthering the mentality that “Your story starts here.� Greek Event: $1000
Tactics #4 Street faire booth
H Boutique will have a booth during the ASUO Street Faire.
The booth will have a picture wall of the past events, showing students and their interactions with H boutique. builds a relationship between students and H Boutique + create an incentive to visit the store. Street Faire: Remaining Budget (Optional)
picture wall
+ creates an incentive to visit the store
Presents
Your Story Starts here A classic ball brought to you by
H boutique
October 15, 2012
Presents
Your story starts here A classic ball brought to you by
H boutique October 15, 2012
Presents
Your story starts here A classic ball brought to you by
H boutique October 15, 2012
Presents
Your story starts here A classic ball brought to you by
H boutique October 15, 2012
Communication Mediums
? Facebook + Twitter Capturing the experience and the students story with h boutique ANd providing live updates of the event + styling tips & unique products.
Pictures + Picture wall
Photobooths located at the events to capture the students story + Professional photographers capturing the story of the event. Have a Photo wall set up at the street Fair to drive students into their booth.
Bracelets + Poster
Custom made silicone bracelets with H Boutique and their slogan written on them.
Posters will also be posted around campus to advertise the events creating aesthetic imagery and appeal to the event.
BUDGET $$$ budget allocation Marketing
wristbands posters isa bal frat/sorority dance On the rocks Total cost
Quantity 1000 200
Price $0.13 $0.20
Cost $130 $40 $850 $1000 $500
$2,520
ISA EVENT budget Marketing
Quantity
Price
Cost
DJ Photographer backdrop decorations catering
$300 $0 $100 $200 $250
Total cost
$850
Greek dance budget Marketing
Quantity
Price
Cost
Sponsorship Photographer backdrop photobooth decorations
$300 $100 $100 $300 $200
Total cost
$1000
Event + Goals Attendance at GREEK event: 500-600 Attendance at ISA event: 200 Attendance at OTR: 100 Get over 500-1,000 likes on the Facebook page Get 300-500 twitter followers Get 200+ tags on Facebook
QUESTIONS?