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_ the demand for energy Following worldwide mass urbanization, the demand for energy is growing more and more in global scale. At the same time preventing the depletion of fossil fuels such as coal, oil, gas, efforts have been made for a change of mind and for a shift from an egoist human behaviour to a nature responsible way of living. Towards that shift, organizations have been formed proposing a new vision of an interconnected EUMENA region though a renewable grid. Such a paradigm, the Mediterranean Solar Plan (MSP), launched on 2008, is a flagship initiative of the Union for the Mediterranean (UfM). It aims to improve energy efficiency and energy savings, boost the use of solar energy and other renewable energy sources for power generation and develop electricity grid interconnections. Within its supporters Desertec project stands out. DESERTEC foundation grew out of a network of scientists, politicians and economists from around the Mediterranean, who together developed the DESERTEC Concept. However, this concept is now being converted into reality by the DESERTEC Industrial Initiative, a consortium of blue-chip companies. Taking a closest look into the personalities and players - heads of state, global CEOs, social entrepreneurs, and NGOs - who are pioneering its implementation we can observe similalarities with the current market that drives the energy sector economy. Juxtapose this approach Jeremy Rifkin in his book explores how Internet technology and renewable energy are merging to create a powerful “Third Industrial Revolution.” He asks us to imagine hundreds of millions of people producing their own green energy in their homes, offices, and factories, and sharing it with each other in an “energy internet,” just like we now create and share information online.
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