Exactly why is Great Worker Communication Important Why is Good Employee Communication So Important Maintain staff productivity No news is certainly not great news from an employee communications viewpoint. October 2008 research from Weber Shandwick revealed that 71% of people felt that their business should be communicating more about current economic problems. Sadly, staff can be caused by the uncertainty due to insufficient internal communications to be productive. In fact, Workforce Week reported that 48 percent of staff said that the economic uncertainty has caused people to be less productive at work. Keep functional effectiveness Uncertainty as a result of a deficiency of effective internal communication could cause high performing employees to jump ship. Low morale within remaining staff can influence customer interactions and damage brand identity. Doubt can also damage an organization 's culture. Competition for internal resources can increase between (and inside of) departments. Focus can change onto jobs that 'look great' however do not actually contribute towards company objectives that are actual. Good employee communications can enable you to keep your best workers, protect your company culture and maintain the potency of your brand. There are also related opportunity costs such as lower productivity during retraining to contemplate. It is significantly more costeffective to retain profitable customers and good staff than to replace Employee communications them. Keep revenues in a shrinking marketplace In a competitive market, organizations need to reduce process inefficiencies, to be agile and to raise effectiveness throughout the business. Employee communications that are powerful plays a vital role in achieving these targets with the investment that's modest compared to value obtained. Worker communication that is great is a competitive advantage. Worker communication hints during an economic downturn: Don't cut employee communications The future seems dubious and when budgets are tight a knee-jerk reaction may be not try anything new and to pull back to the simple essentials. Organizations might be tempted to cut prices in regions such as Internal Communications at a time when powerful employee communications are even more crucial. Watson Wyatt's 2007/2008 Communication ROI Study showed that: "Powerful employee communication is a leading indicator of fiscal performance...a major advancement in communication effectiveness is associated with a 15.7 percent increase in market value". Businesses that communicate efficiently are also four times as likely to report high degrees of employee engagement as businesses that convey less efficiently. Good worker communications also can help create an advantage that opponents aren't likely to have. Involve your Internal Communications team. Competitors are going to be able to make proactive recommendations on items which have a communication part along with worker communications strategies that are recommended. Inner communications breakdown may be an important source. As can slow-moving wrong, or non-existent
info and messages that are mixed. Breakdowns cause people and processes to under perform. A superb internal communications team can help get rid of and to recognize the cause of communications failures.