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U TS U

FEST

2013

Connect, Engage, Inspire

ORIENTATION PARTNERSHIP OPPORTUNITIES UNIVERSITY OF TORONTO STUDENTS’ UNION


DEVELOP A PARTNERSHIP WITH US AT UTSU The University of Toronto Students’ Union (UTSU) invites you to take part in UTSUFest – Orientation 2013 at the University of Toronto. Through our Orientation, we engage thousands of incoming and returning students and introduce them to everything that makes life at university and in Toronto new and exciting. Our Orientation provides our valued business partners a unique branding opportunity and a highly receptive audience that is excited and eager to take in a wealth of information. This year we have enhanced our sponsorship packages to offer enriched opportunities to interact with thousands of students and create valuable experiences. In addition to product placement in our Orientation Student Survival Kits, our highly visible vendor booths at our Concert & Carnival, and our jam-packed Street Fest, we are also offering even more opportunites to engage our thousands of students through social media, our summer direct-mail package, our mobile phone app and email newsletters. The following pages describe some of the many opportunities for your organization to get involved in UTSUFest – Orientation 2013. Join Us!

10,000 + Incoming First Year Students

PARTNERSHIP OPPORTUNITIES UNIVERSITY OF TORONTO STUDENTS’ UNION

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EVENTS AT A GLANCE Concert & Carnival – Friday September 6, 2013 • UofT knows how to show school pride! Our student parade through downtown Toronto culminates in a massive outdoor Concert & Carnival where over 5000 students interact with one another. We provide some of the best food in town along with opportunities to engage all of our valued partners. • Come and join our students for an epic evening of amazing music, as we party with some of our favourite musical artists. Recent headliners have included Dragonette, Metric, Kardinal Offishall, Anjulie, LaSera, Sam Roberts Band, Land of Talk, Talib Kweli, and Chromeo.

After-Party – Friday September 6, 2013 • Our After-Party finishes the night at one of Toronto’s hottest nightclub venues. Come out and meet new people, experience the Toronto nightlife and engage with the University community.

Street Festival – Tuesday September 10, 2013 • A celebration of everything that the UofT St. George Campus has to offer, this day-long festival will shut down St. George Street from Harbord to College. We will have several stages for live entertainment, hundreds of clubs, delicious food and dozens of booths for our valued partners. You have an opportunity to meet and interact with over 20,000 students throughout the day!

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WWW.UTSU.CA/ORIENTATION O-SPONSORS@UTSU.CA | 416.978.4911 EXT. 228

9000+ International Students At UofT


PARTNERSHIP OPPORTUNITIES UNIVERSITY OF TORONTO STUDENTS’ UNION

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PLATINUM +

PLATINUM

GOLD

COST: $11,500

COST: $9,600

COST: $7,300

Package includes everything in Starter, Silver, Gold, Platinum, plus the following:

Package includes everything in Starter, Silver and Gold, plus the following:

Package includes everything in Starter and Silver, plus the following:

Concert (5000+ attendees):

Concert (5000+ attendees):

Concert (5000+ attendees):

• Product Distribution • Pick your vendor booth location

• Promotional shout-out from the concert stage • Pick your Vendor booth size

• 10’x10’ Vendor booth size

Street Festival (20,000 attendees): • Pick your vendor booth location • Up to 10’x20’ tent to engage students

Logo Visibility:

Your logo will appear on our:

• Official Orientation Volunteer name tags & passes (120) • Official Orientation Leader manuals & schedules (120) • Official Street Festival information booths (4) *At entrance to the Street Festival

• Banner outside the UTSU building (for 7 days)

Social Media Promotion: • Mass email (distribution of 47,000) and e-Newsletter (distribution of 5000) promotion • Radio advertisement (reach 200,000+ listeners) • Official Orientation website home page text mention *Maximum characters to be negotiated

Printed Promotion: • Summer direct-mail piece (distribution of 35,000)

*Size subject to availability

Logo Visibility:

Your logo will appear on our:

• Official Orientation staff t-shirts (40) • Official Orientation Student Survival Kit bags (6,500) *Artwork must be submitted before May 17, 2013

Social Media Promotion: • Promotion via the UTSU mobile app (Reach 2200 UofT subscribers) • Official Orientation Website home page will feature your logo and a link to your website

• 10’x10’ Vendor booth size

Logo Visibility: • Your logo will be featured on the Street Fest banners across St. George Street (2)

Social Media Promotion: • Facebook shout-outs (reach 4,500 subscribers) • Twitter shout-outs (reach 3,500 subscribers) *Specific character amounts & number of shout-outs to be negotiated

Printed Promotion:

Student Newspaper Promotion:

• Logo Placement in our Official Orientation Brochure (A distribution of 8,000)

• Campus newspaper ad (Distribution of 30,000)

Bonus:

Orientation Student Survival Kits (Distribution of 6,500): • Up to two of your promotional items will be inserted into our kits!

Bonus: • Meet our concert artist backstage!

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Street Festival (20,000 attendees):

WWW.UTSU.CA/ORIENTATION O-SPONSORS@UTSU.CA | 416.978.4911 EXT. 228

• Framed Official Orientation poster acknowledging your support and thanking you for your partnership with UofT students

Showcase Your Company


SILVER

STARTER

COST: $5,500

COST: $2,600

Package includes everything in Starter plus the following:

Website Promotion:

Concert or Street Festival (5000 & 20,000+ attendees, respectively): • 10’x10’ Vendor booth size at Concert OR Street Festival *Only ONE event may be chosen

• Official Orientation Website Sponsor Page Logo Placement, and Link

Orientation Student Survival Kits: • One product insert

Logo Visibility: • Your logo will appear on the Official Street Festival information map board (4)

Printed Promotion: • Logo on posters (2,500)

17-24 Age Range

Bonus: • Four VIP passes to partner Exhibitor Lounge *Only for Concert

• Post event Report Note: Details listed above are subject to change. Attendance numbers, vendor booth dimensions, logo placement size and quantity, electronic/paper promotion numbers are subject to change. Further specifics and details will be discussed with interested parties. HST is not included and any item pricing in this package is subject to change. Partners will be informed of any changes as they develop.

PARTNERSHIP OPPORTUNITIES UNIVERSITY OF TORONTO STUDENTS’ UNION

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WWW.UTSU.CA/ORIENTATION O-SPONSORS@UTSU.CA | 416.978.4911 EXT. 228


PARTNERSHIP OPPORTUNITIES UNIVERSITY OF TORONTO STUDENTS’ UNION

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OTHER OPTIONS: Official Orientation Student Survival Kit Logo placement:

$1500

*3x5” Logo (artwork must be delivered by May 17th, 2013)

Logo visibility on Official Street Festival information booths:

$500

*(Four booths at entrance to the street festival)

Promotion via the UTSU mobile app (Reach 2200 UofT subscribers): E-Newsletter promotion: *(Distribution of 5,000)

10x10’ Vendor booth at Concert: *(Please inquire for larger tent sizes)

10x10’ Vendor booth at Street Festival: *(Please inquire for larger tent sizes)

Student Survival Kit Paper Insert: *(6,500 inserts)

Student Survival Kit Product Insert: *(6,500 inserts)

$250

$1000

$1500

$2500

$2500

$1000

*Any product/paper insert requires approval by the University of Toronto Students’ Union. Artwork for product/paper insert must be submitted for approval before July 22, 2013. Paper/product insert must be received by August 14, 2013 at the UTSU office. *Product Inserts may be subject to significant discounts depending on value that product adds to our kits. This will be determined on a case-by-case basis.

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WWW.UTSU.CA/ORIENTATION O-SPONSORS@UTSU.CA | 416.978.4911 EXT. 228

Generate a Buzz


In-Kind Donations: We also accept in-kind donations that will be acknowledged for their value at the appropriate sponsorship level. A maximum of 50% of the sponsorship value will be accepted in-kind.

Customized Partnerships: We understand that every business is unique. Our team will work with you to create a partnership agreement that best suits your group’s needs. If you have any ideas or simply want to combine or modify some of our presented options, do not hesitate to ask us about it. We offer several extra partnership opportunities for those looking to play a greater role in UTSU Orientation. Our major partners may also be offered the opportunity to purchase naming rights at our events. Exclusivity is also available. Please specify if you are interested in any of these options.

Build Long-Lasting Relationships

PARTNERSHIP OPPORTUNITIES UNIVERSITY OF TORONTO STUDENTS’ UNION

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Connect, Engage, Inspire

O-SPONSORS@UTSU.CA | WWW.UTSU.CA/ORIENTATION | 416.978.4911 EXT. 228


Corporate Sponsorship Package