Copyright © 2009, CoachingMillions.com & Milana Leshinsky
Here’s one coach that sees product creation differently. Annette Reissfelder from Germany writes: “I love and thrive on the live interaction with highly motivated clients who have great ambitions. BUT: I can (and will) produce “products” to attract media interest, so that I am being invited to the right type of conferences, getting interviewed by the right people and magazines, or being asked to contribute to business dailies.” Bottom line is that the need for individual coaching will never disappear (heck, I just hired two coaches myself!), but it should be the LAST thing you offer to people! Leading with coaching as your primary service simply devalues it in the prospects’ eyes. Make people “jump through “hoops” to get to you personally. Only then will you get an ambitious, committed, passionate, and driven client who will succeed with you by her side…while building a rewarding and profitable business. I don’t see any other way to think about it. Do you?
The “X” Factor in Replicating Success I see it every day. New business owners try to replicate the success of someone they admire, but for whatever reason are unable to achieve the same results. They study it, follow the exact process, use the same exact strategies, but only get a fraction of the results their role model achieved. For example, I’ve watched several people try to replicate the “telesummit” concept I started back in 2005. Only a couple of them have been able to achieve similar level of success in their own niche markets. Many others who tried to follow in my footsteps became frustrated and ultimately cancelled the event due to low enrollment. I’ve tried to make sense of this for years. What’s missing? Why following a business concept blindly doesn’t work? I found my answer when I spent a year making the same mistake. I attempted to create a business just like my mentor’s. After a year of trying, I realized that I was building something I would dread running. This was a huge realization for me. I respected my mentor a great deal, so I never questioned his ideas. But what I learned was that, just because my mentor runs his business this way, doesn’t mean I should, too.
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