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J

ULIETTE BROUCKE

PORTFOLIO PRODUCT DESIGN


HI, I’M JULIETTE I’m an enthusiastic product designer with a passion for all things sustainable. I found this passion after trying out a dozen hobbies, ranging from playing the flute, over drawing school, to photography lessons. Trying to discover my own path in high school, I enrolled into the editorial and writers team for the school magazine, helped to write and direct a science show and travelled to Poland for a five-day exchange on the culture and traditions of different European countries. When graduation day arrives and I’m handed my diploma in maths and sciences, I decide to take an alternative route that brings me to product development at the University of Antwerp, combining theoretical knowledge with creative challenges. During the first years of university, I discover the world of eco-design and sustainability. This passion further develops throughout my uni career, which leads me to graduating with a master’s thesis that describes the research and design process of a sustainable packaging system for fruits and vegetables.


SKILLS AND COMPETENCE PERSONAL SKILLS

PROFESSIONAL SKILLS Office 365

diligence

leadership & team work

Adobe Photoshop Adobe InDesign Adobe Premiere Pro Adobe Illustrator Solidworks Siemens NX Autodesk SketchBook

fluency

reliability

LANGUAGES Dutch English French


PARFAIT

NONNA

MAY

LINK

01

02

03

04


K

MODELS IDW

GOÍA

05

07

06


PARFAIT

a sleek and luxurious cherry pitter in collaboration with Leen Clavie, Eline Cools, Tine Van Loo

objective

Develop a cherry pitter, part of a product family of kitchen tools, that showcases the values of your chosen brand identity.

result

PARFAIT is a luxury kitchen brand for passionate cooks. Combining quality and honesty with elegance and refinement, PARFAIT focuses on giving the user a divine kitchen experience. PARFAIT’s design principles are based on these four brand values. Clean and simple lines are incorporated in the design of its products, while still maintaining a feeling of elegance and high quality.

final design (sketch by myself, marker by Leen Clavie)

>


< LOGO DEVELOPMENT PARFAIT

< PRODUCT IDEATION

PAR PAR PARFAIT PARFAIT PARFAIT PAR

PARFAIT

PARFAIT

PARFAIT

PARFAIT

PAR PAR

FAIT

PAR PARFAIT

FAIT FAITFAIT

FAIT FAIT FAIT

PAR PARFAIT PARFAIT PARFAIT PARFAIT PAR PARFAIT

FAIT

< VERIFYING

PARFAIT

PARFAIT

PARFAIT PARFAIT

PAR

FAIT

PAR

FAIT

DESIGN PROCESS

PARFAIT

PARFAIT

< BRAND IDENTITY

< TECHNICAL SPECIFICATION

TECHNISCHE UITWERKING


BRAND IDENTITY GUIDE


NONNA

a meal service connecting students and elderly in collaboration with Stijn Liekens, Cassandra Pysson

objective

Develop an object that enables elderly to invite students over for dinner in an intuitive way. The object is connected to an app that is used by the students.

result

Nonna is an hourglass and watch-inspired object that hangs on the kitchen wall. Ease-of-use, elegance and fun characterize the Nonna design. By rotating the disc, the prepared meal type can be selected and a number of students can be invited for a certain date. When a student signs up, Nonna will start rotating, releasing a dot from the small chamber. The dot will drop down the middle of the hourglass and change into a photo of the student that signed up. The student will then roll into the bigger chamber, completing one full rotation.

final prototype (spray painted 3D print) >


SCAN ME

>

[1] a student signed up: rotation starts > [2] dot changes into student: rotation completed halfway > [3] setting up the invitation: choosing date, meal and number of leftovers >


MAY

a smart birdhouse and food tray in collaboration with Leen Clavie, Cassandra Pysson

objective

Develop a new product idea based on the technology that is now being used in the June smart energy meter. Be original.

result

MAY was developed in collaboration with Natuurpunt and consists of three products: a birdhouse, a food tray and a hub. Both the house and food tray contain an overhead camera with movement sensor, which registers and snaps a photo of the arrival of a bird at his home or at the food tray. The hub is placed inside the customerâ&#x20AC;&#x2122;s house and receives the photos from the birdhouse and food tray via a LoRa network. This information is then sent to the user via WiFi.


> >

< food tray < birdhouse app interfaces hub


LINK

a serious game to facilitate conversation amongst single parents in poverty in collaboration with Merlin Bauwens, Leen Clavie, Nick Davids, Sarah de Graaf, Malinga Godderis, Lou Van Look

objective

Research the poverty problem among single parents in Belgium. Develop a serious game to facilitate this difficult conversation.

result

LINK helps social workers to address complex problems with people in poverty. Example situations provoke conversation and thoughts. Using building blocks with potential intervention strategies, a network is built. By linking the interventions to the situations, the parent gains informational insights that can help improve their day-to-day life.


<

user test with social workers < close-up of interventions


MODEL MAKING binoculars - asthma inhaler - card reader objective

Make a pair of Art Deco-styled binoculars, a uniquely shaped asthma inhaler that holds two set volumes and a card reader, inspired by the adjectives ‘sharp’ and ‘aggressive’, out of blue foam.

result

Bold structures and irregularly shaped steps make up the frontpiece of the extravagant Art Deco binoculars. Subtle details on the side, top and back complete the design. The asthma inhaler is organicly shaped with lots of nice curves, because I wanted to step away from the stereotypical tube-like look of inhalers that are currently on the market. The card reader is intended to look aggressive, while still having a straightforward and clear opening for the card.


MODEL MAKING desk light Lily objective

Design and make a lamp shade, built around a USB LED-strip, using polypropylene as a material.

result

LILY is a flower-shaped lamp inspired by (water)lilies. A clever attachment system incorporates a circular USB LED-light with the polypropylene lamp, while shaping the inner leaves.


INTERNATIONAL DESIGN WEEK deployable roof structure

in collaboration with Leen Clavie, Eline Cools, Cassandra Pysson, Tine Vande Verre, Tine Van Loo workshop given by Roland Fuhrmann

objective

Design and build a deployable structure that will be showcased during the exposition on the last day of the International Design Week of 2018.

result

Inspired by the principle of a hoberman sphere, our team designed a deployable roof structure. We made a scale model of the roof, that is foldable and can be turned into a smaller, easier to transport construction. Hundreds of pieces were laser cut and put together using split pins. The design and model was made during the five day International Design Week in february of 2018.


SCAN ME

IDW photos (design process and expo): by Roland Fuhrmann IDW video: recorded by Tine Vande Verre, edited by myself


GOĂ?A

a reusable packaging system for perishable fruits and vegetables issue The abundance of plastic fruit and vegetable packaging has an enormous impact on the environment. However, the main function of this packaging is to keep perishable produce items fresher for longer. Leaving the packaging out would result in a higher chance of food waste, which is also very harmful for the environment.

result GoĂ­a is a reusable packaging system designed for strawberries and mushrooms, and implemented in the online grocery market. GoĂ­a prevents the need for single use plastics and reduces food waste. It consists of a physical packaging and is supported by a circular value chain. The packaging itself has three main elements: a basket that holds the strawberries or mushrooms, a sleeve and a slider. The basket is adapted to the specific needs of the produce item, preventing damage in strawberries and moisture decay in mushrooms. The sleeve offers extra protection and guarantees a climate with a high relative humidity. The humidity can be controlled using the slider.


SLIDER ventilation control

OPENINGS reduced contact with moisture

PINS damage reduction

SLEEVE BASKET


TRANSPORT NEW PARTS

CIRCULAR VALUE CHAIN

NEW GROCERY ORDERS RETURN-CYCLE

PRODUCTION AUCTION

HARVEST

DARK STORE CARREFOUR

PICK-UP AND DEPOSIT POINT LOCAL CARREFOUR

PICK-UP AND DEPOSIT POINT LOCAL CARREFOUR

CONSUMER


GET IN TOUCH Juliette Broucke °29/10/1997 Raymond Smetstraat 32, 9170 Sint-Gillis-Waas juliette.broucke@hotmail.com +32 475 30 50 60 https://juliettebroucke.wixsite.com/portfolio Connect with me on:

Profile for juliette.broucke

Product Design Portfolio 2020 - Juliette Broucke  

Selection of my work as a product design graduate with a masters degree at the University of Antwerp

Product Design Portfolio 2020 - Juliette Broucke  

Selection of my work as a product design graduate with a masters degree at the University of Antwerp

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