portfolio
parsons school of design design + management
julia sloan
210 west 10th street, apt 2a new york, ny 10014 603-502-8949 juliaesloan@gmail.com
parsons the new school for design school of design strategies
EDUCATION
2008-2011
parsons paris
study abroad program
2009-2010
eugene lang the new school for liberal arts 2007-2008
school of fashion design summer 2006
alexander wang jan2011-may2011
EXPERIENCE
feb2010
jan2009-feb2009
poco’s bow street cantina
christine’s crossing
INTERESTS
SKILLS
2005-2006
liberal arts - 3.7 dean’s list
new york ny
received certif icate upon completion
boston ma
intern in sales department organize incoming and outgoing returns from retailers correspond with potential accounts assisted account executives and styled models for fall 11 market
new york ny
intern in business department photographed and edited merchandise for e-commerce site handled incoming and outgoing inventory and shipments
cynthia rowley
new york ny
paris fr
intern during fall 10 market week in paris showroom styled and dressed models
alexander wang
2005-2010
BBA - design & management 3.7 - awarded dean’s scholarships for academic distinction
welcomed and seated customers managed multiple tasks in fast-paced environment improved and utilized people skills sales associate created window and indoor visual displays assisted as stylist for customers
what describes me the most? paris fr
new york ny
photoshop, illustrator, indesign, word, excel, powerpoint
design
design research, prototyping, brand development, strategic planning, visualizing data
language
english, conversational spanish + french
b) innovative designer c) constant observer d) isn’t limited to def initive terms- there’s always more than one answer
portsmouth nh
portsmouth nh
computer
a) recent parsons grad
photography exploring traveling creating learning
*references and work samples available upon request
‘the ability to translate between the design and business worlds’
julia sloan
CONTENT 1HOURGLASS 2ABC CITY COMMUNITY GARDEN AWARENESS CAMPAIGN 3INFOGRAPHICS women’s rights in the middle east who’s coming to america love isn’t colorblind
4COLLABORATIVE WORK the perfect creative space trader joe’s user experience redesign
1
ou( )r glas e
FALL 10 timeline - 3mo challenge to develop a future personal entreprenurial venture
MIND MAPPING/BRAINSTORMING
CONCEPT To create a fusion of boutique and gallery to showcase the visions of our society’s new, innovative designers and artists. Combining clothing with art to create and ongoing, ever-changing exhibition. The fashion and art
NOT JUST A STORE... BUT A place where people can come communicate, collaborate, interact, and get inspired.
As the clothing and art change with one another we will hold gallery openings, static fashion shows, movie screenings, etc.
will work together in the space to compliment one another and create a total artwork.
first concept pitch 5 minute pitch to portray the concept of the venture, the goal was to spark excitement and curiosity within the group
Always OPEN LATE, so people can visit anytime
Along with the retail space, we will develop an area with free/found/used books for sale, where customers can enjoy a cup of tea or coffe while they and read
AN EXPERIENCE
WHO?
We will showcase and sell the work of upcoming designers and artistsBeginning by tapping in to our network of peers and colleagues
Offer a handful of unique pieces from contemporary designers, nothing big or commercial. By placing new designers next to established brands, it will put their work in a reputable context/environment.
We will show art in several formsincluding video, film, sound-design, music, DJ’s, installation art, sculpture, photography etc. These pieces can either be bought or rented. We will develop a sustainable system of “Art Sharing,” so pieces can be used and enjoyed by many.
ou( )r glas e
ou( )r glas e
ou( )r glas e
ou( )r glas e
logo design
application
the logo is based on the phonetics of the word hourglass. the name symbolizes how the space is continuously changing
blog and shopping bag
BLOG
ou( )r glas e
based on the commonly played game and our own sense of fragmented identities
interactive space for users to draw and collaborate making their own exquisite corpsesalso served as a way for user content to form the exhibition space
HOURGLASS SAMPLE EXHIBITION: EXQUISITE CORPSE To visualize my concept for hourglass I presented an example of a theme that could be used in the space. I constructed an interactive display explaining the concept and theme, collaborative art space, and a new way to try on and market clothing.
As a part of the concept visualization, I constructed a life-sized white board with a hole cutout for the face Once the viewer put their face in the hole, projections of the merchandise to be sold in the store was then projected on to them. The board served as a blank canvas to showcase the many fragments of our own ‘exquisite corpses’ and a innovative way to try on clothing.
The clothes could either be personally chosen by the user or rotated automatically, I then took polaroids of these images and added them to the exhibition space- which resulted in a user-based content where the viewers experience not only served as a way to view my concept but also developed in to an installation in itself
LACE PANTS $140.00
LINDSEY THORNBURG MAXI DRESS $450.00
WITH HEARTS IN MY EYES VELVET SKIRT $150.00
MARA HOFFMAN COLUMN MAXI $310.00
GREY FISHTAIL SKIRT $120.00
KEIRA LEATHER FRINGE BELT $286.00
PRINTED SCARF $121.00
PENTAGRAM HARNESS $225.00
BLISS LAU RIOT BRACELET $378.00
BLISS LAU CAGE DRESS $538.00
ART INSTALLATION BY ANTONY GORMLEY SAMANTHA ZAZA
MARA HOFFMAN CABLE DRESS $240.00
HANNAH MARSHALL OIL LEGGINGS $520.00
CAPE DRESS $110.00
SCORPION TEE $120.00
SAMPLE INVENTORY AND PRICING for exquisite corpse a sample inventory of clothing, accessories and artwork which were all picked to compliment one another and communicate the overall exquisite corpse theme
SHAKUHACHI TWIST MAXI DRESS $188.00
CROP TEE $95.00
GREY CLOAK $900.00
CROP TEE $95.00
VINTAGE BEADED DRESS $300.00
CROP TEE $95.00
RYAN TRECARTIN LAUREN MANOOGIAN TRIANGLE NECKLACE $150.00
CAGE RING $95.00
MANIAMANIA THE OCCULT BANGLE $300.00
CHAIN HARNESS $65.00
JESUS CLUTCH $195.00
DAMIEN BLOTTIERE “CUT & PASTE”
ou( )r glas e
COMPANY PROFILE Name: hourglass/ ‘ou(e)r,glas Website: ouerglas.com Industry: Contemporary Women’s Apparel and Accesories + Modern Art CONTACT
Julia Sloan
210 West 10th Street, 2A New York, NY 10014 (603) 502-8949 juliaesloan@ouerglas.com FINANCIAL INFORMATION Overview: Yet to generate revenue Capital Invested to Date: $10K from founders Loan Seeking: $20K MANAGEMENT Julia Sloan, Founder - Graduate from Parsons School of Design in Design and Management - Member of targer market - Experience in business, finance, branding and retail buying Georgia McElveen, Founder - Graduate from Parsons School of Design in Design and Technology - Member of Target Market - Extensive experience in wed design, curatorial design and installation art
Hourglass is a retail space which combines fashion and art in to a carefully curated exhibition. We aim to provide our customers with hard to find, unique pieces from new designers around the world. We want to combine the acts of shopping and viewing art in to one completely new experience. Hourglass will host small events such as gallery openings when we change our exhibition themes and pop-up fashion shows to showcase innovative designers. We will be open late so customers can stop in whenver they please. Customer Need: There is a lack of innovation in the shopping experience. Hourglass aims to offer customers a one-of-a-kind experience, one which will always be changing enitcing return. Even in the most metropolitan cities it is hard to find truly unique, new fashions at reasonable prices- something between luxury stores and large chains. This goes for the art as well, we hope to bring art to the people- taking it off the street and out of galleries to an accessible middle ground. Late at night there are few places to go that aren’t bars, clubs or resturaunts- we will be an alternative late-night destination to shop, look at art and hangout with trendy, interesting people. Product and Service: Hourglass’s product mix consists of women’s apparel, footwear, accesories, modern art which can be rented or bought, and select vintage/re-furbished items.
Business Model: We will have four different exhibition themes per year, appx. the length of gallery showings, which we will select and order art and clothing based on. We will begin by analyzing upcoming trends in the fashion industry, then find art/artists which could create an interesting concept with these trends, once the art has been decided upon, we decide which clothing items to stock the store. At all times the clothing and art will be coherent and communicate the over all theme we choose. Because we will be working with smaller suppliers hourglass has the ability to dictate order terms. Staple merchandise which does not go with the stores exhibition theme will be sold on our website and available in-house, off the floor, for loyal customers. Competitors: Small boutiques selling a mix contemporary designers, certain departments of department stores, high-end vintage stores, and art galleries. Competitive Advantage: Hourglass has the ability to tap in to talent that isn’t being sold anywhere else, being the first store to bring these products to the marketplace. Target Market: Fashion- Women age 18 to 30, who travel, live in metropolitan areas, and appreaciate art and design. They are disspointed with their current shopping experience and are desperate for a place they can trust will have unique and new inventory. We aim to please the girl who doesn’t want to be walking down the street and realize she has the same sweater as the girl next to her.
CAPITAL COSTS:
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FINANCIALS
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grow abc city
2
D3
fall 2009 timeline - 2 mo challenge neighborhood in new york city
green
delete this text and place image here.
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on your block
{Help grow
Artist Name: Julia Sloan Date: Title:
I chose to focus on the lack of involvement in several of the community gardens in the neighborhood alphabet city in lower manhattan
abc city
D3
Artist Name: Date: Title: Medium:
BRAND DEVELOPMENT After researching and observing my target user group I developed a relatable graphic style and language
Parso ns Schoo l of Desi gn & Man ag ement | Fall 2
process
P a rs ons S ch o ol o f D e s i gn & M a na ge m e nt | F a l l 2 0 0 9
Medium:
image & type logo
keep the
keep the green on your block
type logo
Parso n s Sch o o l of Desi g n & Man ag eme n t | Fal l 2009
to create an awareness campaign about a
D3
GUERILLA ADVERTISING
D3
D3
Title: Date: Artist Name:
WEARABLE ITEM
P ar sons S c h o o l o f D e s i g n
P a r s o n s S c h o o l o f De s i g n & M a n a g e m e n t | F a l l 2 0 0 9
Artist Name:
Date:
Title:
Medium:
Artist Name:
Date:
Title:
Medium:
a b c city
CONTRUCTED FONT word symbolizing campaign constructed out of f lower buds
Artist Name: Date: Title: P ars on s Sch oo l of De sig n & Ma nag em
Medium:
D3 PACKAGE DESIGN designed and constructed package to hold press kit and tote bag
Artist Name:
Date:
Title:
Medium: P ar so n s S ch o o l o f D esi g n & M a nage m e nt | Fa ll 20 09
the campaign brochure brief ly explains the relevance of the project and equips you with the tools necessary to start getting involved. It gives the reader a detailed map of the garden locations and a packet of seeds to start planting
D3
BROCHURE
MAP OF ALPHABET CITY COMMUNITY GARDENS
LOW
WOMEN’S RIGHTS IN THE MIDDLE EAST
TURKEY MOROCCO
TUNISIA
IRAN JORDAN
WHO WANTS WHAT?
ALGERIA
PAKISTAN
EGYPT SAUDI ARABIA
100% % WOMEN who agreed % MEN who agreed
DRIVE ALONE DISCREPANCY OF ANSWERS BETWEEN MEN AND WOMEN
SHOULD MAKE OWN DECISION WHO TO VOTE FOR
SHOULD VOTE WITHOUT INTERFERENCE OF FAMILY MEMBERS
THE FATHER SHOULD SUPPORT THE CHILD IN CASE OF DIVORCE
SHOULD BE ALLOWED TO HOLD ANY JOB WHICH THEY ARE QUALIFIED FOR OUTSIDE THE HOME
SHOULD HAVE SAME LEGAL RIGHTS AS MEN
SHOULD HOLD LEADERSHIP POSITIONS IN CABINET AND NATIONAL COUNCIL
SHOULD KEEP ALL EARNINGS
HIGH
spring 10
process
result
timeline - 3wKS
I decided to explore the variations between women’s rights in middle eastern countries. I began researching and found statistical evidence from multiple sources and several surveys revealing large discrpancies between the perceptions of these rights by the men and women residing in each country. I sorted and scaled the data in this way which would proportionatly compare the results.
the data was organized in a way that live as a visually interesting graphic but but also reveal a thourough and mathematically accurate set of data.
challenge to create an infographic visualizing multiple levels of information on any given subject.
3
spring 10 timeline - 2wKS challenge re-design an existing data set (shown right)
process I found a data set describing the nationalties of people moving to the US. However the way the data was visualized in simble bar graphs with numbers accompanying each bar- making the graphic itself redundant. This resulted in a visual method that scewed the data.
BEFORE
AFTER
WHO IS COMING TO AMERICA?
MEXICO
By using acurate scales and color differentiation I represented the data in a way that giving the viewer a more aestetically pleasing and accurate depication of the data
CUBA
COLOMBIA
CHINA
KOREA
DOMINICAN REPUBLIC
REFUGEES & ASYLEES: 8
INDIA
DATA WITHHELD
HAITI
VIETNAM PHILIPPINES
ONE SQUARE = 100 PEOPLE = IMMEDIATE RELATIVES OF U.S. CITIZENS = REFUGEES AND ASYLEES = OTHER
Love is Not Colorblind A Recent Study Done on Dating Websites Reveals Which Races Get the Most Replies and From Whom. Fill Color = Sender of Original Message
FEMALE HIGH
MALE
RESPONSE RATE
Love Isn’t Colorblind
white
pacific islander
other
native american
middle eastern
indian
hispanic/latin
black
asian
white
pacific islander
other
native american
middle eastern
indian
hispanic/latin
black
asian
LOW
A study done on a popular dating website reveals which races get the most replies and from whom
spring 10
process
result
timeline - 1wK
visualized set of data describing the racial trends on popular dating sites. The data in revealed racial preferences through mesage send and respond rates shown by percentages
I redesigned this information to better contextualize the comparisons between races. I did this through color varition, the grouping of different colors reveals trends in users’ racial preferences
challenge visualize any set of existing data
THE PERFECT CREATIVE
4
SPACE
spring 10 timeline - 2wKS challenge work in small teams to develop the ideal space conducive for creative work. Our f inal product required a visualization of our concept accompanied by a f ine art peice depicting our idea
in collaboration with: claudia vitarellli pablo saravia
CONCEPT Our goal throughout this project was to visualize and contextulize the ideal space(s) to harvest creativity in all
forms. This is a concept that could
be adopted in any location or firm. A comfortable, personal, inspiring, bohemian space perfect for igniting the creative mind. We started and ended this project making sure not place definition on creativity, as it means something different for everyone. Through several observations, case studies, and interviews, we gathered inspiration and information to form our concept. We developed the perfect combination of environments to cater to each step of the creative process for any type of creative thinker- designers, musicians, artists, writers, and the list goes on...
GROUP BRAINSTORM MINDMAPPING QUICK SKETCHING STICKIES INTERVIEWS COLLABORATIVE ART USER OBSERVATION
TRADER JOES : THE IMPROVED USER EXPERIENCE spring 11
in collaboration with:
timeline - 3wKS
maryam hosseini anna kim drew liang erica kim
challenge work in small teams to conduct fast-paced design developments.
THE EXPERIENCE CAN BE TRANSFORMED INTO ONE THAT IS MORE EFFICIENT, PLEASURABLE, AND STRESS FREE THROUGH DESIGN CHANGES INVOLVING THE CHECKOUT AND SHOPPING PROCESS
USER GROUP OBSERVATION
STRENGTHS
WEAKNESSES long wait times deter potential cus-
contact creates personal customer-
tomers
employee relationship inef f icient for busy urban dwellers simple to use for every user limited layout options and long lines of fers immediate user feedback
create hectic and crowded environment
high traf f ic density increases perceived customer value
large amount of operating expenses allocated to staf f ing stores
INDIVIDUAL SEEKER
TAG TEAM
• Visits Trader Joes weekly
• Visits TJs monthly/weekly.
• Knows product selection
• Not a planned event
• Brings their own bags
• Will go to TJs if in the area
weak economy makes lower prices
expensive urban real estate prices
• Main appeal: selection
more appealing
result in smaller spaces
increasing societal awareness of
similar schedules among urban
organic, natural and sustainable food
communities contribute to in-store
consumption
congestion
increasing population size in urban
city of fers many substitute goods
OPPORTUNITIES
areas
PROCESS We chose to observe at foot traf f ic and patterns of movement in congested urban areas. After careful consideration of the problem parameters, we identif ied our project goal of how do foot traf f ic and congestion af fect consumers shopping at Trader Joe’s. Due to the lack of supply and high demand for the low-cost grocery goods ofered at Trader Joe’s congestion and lines hinder the ability of a pleasant and productive shopping experience.
SWOT ANALYSIS
THREATS
GOALS
• Develop simple services that combine ef f iciency and convience • Stay to the TJ’s brand identity: element of face to face contact • Increasing customer value and competitive advantage • Disperse congestion
PROPOSED SOLUTIONS
• Minimize machine error
CAUSE DIAGRAM
CONTRIBUTING FACTORS
UNDERLYING CAUSES
DIRECT CAUSES
homoenous schedules among user groups
IN-STORE
SMART PHONE APP
SMART PHONE QR CODE SCAN SYSTEM
ONLINE ORDERING trader joe’s employee-customer conversation policy large population - small space, high demand of cheap, healthy foods
CORE PROBLEM
OUT-OF-STORE
long wait lines and innef fciant system
“TRAVELING JOES”
1. ENTER TRADER JOE’S WITH PHONE EQUIPPED
2. SELECT AND SCAN EACH ITEM WITH
WITH TJ’S APP
YOUR PHONE USING THE QR CODE
TRADER JOE’S APP Combines both ef f icient technologies and personal employee/ customer contact Customer is able to use their own personal device rather than store’s property (stop&shop) Receipt can be emailed or printed for customer and sent to TJs for inventory Ideal because TJs produce measured by unit not lb.
APPLICATION FEATURES
3. EDIT LIST AND FINISH SHOPPING
4. PROCEED TO EXPRESS LINE AND SHOW CASHIER FINISHED AMOUNT AND PAY
‘TRA VELING JOE’ Traveling Joes will be sales associates stationed as members on the f loor in various locations in order to assist with the shopping experience. TJs are dif
• Use electronic scanners as portable credit card terminals • Accept credit card payments any-
ferent than staf f members- their pur-
where they can access the internet
pose will be to expedite the checkout
• Of fer tech assistance to customers
process while on the sales f loor. These associates will check out customers
using QR system
that are ready if they need to be in-
• Quick checkout
and-out quickly, or have few items.
• Customer & employee interaction
ONLINE ORDERING Make order online, stores assembles orders after hours, customer comes in to pick-up where he
1. VISIT TRADERJOES.COM, CLICK ON ‘NEW! ORDER ONLINE’
2. ENTER YOUR ZIP CODE TO SEE THE AVAILABLE PRODUCTS AT YOUR LOCAL TJs
3. THE CLOSEST LOCATION WILL APPEAR, BEGIN SHOPPING BY CLICKING ON CATEGORY
4. CHOOSE PRODUCT AND QUANTITY AND ADD TO CART
5. CHOOSE PICKUP TIME AND PAYMENT METHOD
6. RECEIVE PICK UP CONFIRMATION NUMBER AND PICK UP AT CHOSEN TIME IN TJs EXPRESS LINE
she is greeted by a TJ’s staf f member and then pays at express line located in store Benef its customers who cannot af ford to spend time waiting in lines- this allows them to quickly pick up their items at a time which is less crowded and convenient for them (lunch break) Eliminate % of foot traf f ic in stores and lines Meeting the needs of the customer and Trader Joe’s Maintains face to face customer-employee interaction For regular weekly user- know what they want to buy
julia sloan parsons school of design ‘11 design + management