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portfolio

parsons school of design design + management

julia sloan


210 west 10th street, apt 2a new york, ny 10014 603-502-8949 juliaesloan@gmail.com

parsons the new school for design school of design strategies

EDUCATION

2008-2011

parsons paris

study abroad program

2009-2010

eugene lang the new school for liberal arts 2007-2008

school of fashion design summer 2006

alexander wang jan2011-may2011

EXPERIENCE

feb2010

jan2009-feb2009

poco’s bow street cantina

christine’s crossing

INTERESTS

SKILLS

2005-2006

liberal arts - 3.7 dean’s list

new york ny

received certif icate upon completion

boston ma

intern in sales department organize incoming and outgoing returns from retailers correspond with potential accounts assisted account executives and styled models for fall 11 market

new york ny

intern in business department photographed and edited merchandise for e-commerce site handled incoming and outgoing inventory and shipments

cynthia rowley

new york ny

paris fr

intern during fall 10 market week in paris showroom styled and dressed models

alexander wang

2005-2010

BBA - design & management 3.7 - awarded dean’s scholarships for academic distinction

welcomed and seated customers managed multiple tasks in fast-paced environment improved and utilized people skills sales associate created window and indoor visual displays assisted as stylist for customers

what describes me the most? paris fr

new york ny

photoshop, illustrator, indesign, word, excel, powerpoint

design

design research, prototyping, brand development, strategic planning, visualizing data

language

english, conversational spanish + french

b) innovative designer c) constant observer d) isn’t limited to def initive terms- there’s always more than one answer

portsmouth nh

portsmouth nh

computer

a) recent parsons grad

photography exploring traveling creating learning

*references and work samples available upon request

‘the ability to translate between the design and business worlds’

julia sloan


CONTENT 1HOURGLASS 2ABC CITY COMMUNITY GARDEN AWARENESS CAMPAIGN 3INFOGRAPHICS women’s rights in the middle east who’s coming to america love isn’t colorblind

4COLLABORATIVE WORK the perfect creative space trader joe’s user experience redesign


1

ou( )r glas e

FALL 10 timeline - 3mo challenge to develop a future personal entreprenurial venture

MIND MAPPING/BRAINSTORMING


CONCEPT To create a fusion of boutique and gallery to showcase the visions of our society’s new, innovative designers and artists. Combining clothing with art to create and ongoing, ever-changing exhibition. The fashion and art

NOT JUST A STORE... BUT A place where people can come communicate, collaborate, interact, and get inspired.

As the clothing and art change with one another we will hold gallery openings, static fashion shows, movie screenings, etc.

will work together in the space to compliment one another and create a total artwork.

first concept pitch 5 minute pitch to portray the concept of the venture, the goal was to spark excitement and curiosity within the group

Always OPEN LATE, so people can visit anytime

Along with the retail space, we will develop an area with free/found/used books for sale, where customers can enjoy a cup of tea or coffe while they and read

AN EXPERIENCE

WHO?

We will showcase and sell the work of upcoming designers and artistsBeginning by tapping in to our network of peers and colleagues

Offer a handful of unique pieces from contemporary designers, nothing big or commercial. By placing new designers next to established brands, it will put their work in a reputable context/environment.

We will show art in several formsincluding video, film, sound-design, music, DJ’s, installation art, sculpture, photography etc. These pieces can either be bought or rented. We will develop a sustainable system of “Art Sharing,” so pieces can be used and enjoyed by many.


ou( )r glas e

ou( )r glas e

ou( )r glas e

ou( )r glas e

logo design

application

the logo is based on the phonetics of the word hourglass. the name symbolizes how the space is continuously changing

blog and shopping bag

BLOG


ou( )r glas e

based on the commonly played game and our own sense of fragmented identities

interactive space for users to draw and collaborate making their own exquisite corpsesalso served as a way for user content to form the exhibition space

HOURGLASS SAMPLE EXHIBITION: EXQUISITE CORPSE To visualize my concept for hourglass I presented an example of a theme that could be used in the space. I constructed an interactive display explaining the concept and theme, collaborative art space, and a new way to try on and market clothing.


As a part of the concept visualization, I constructed a life-sized white board with a hole cutout for the face Once the viewer put their face in the hole, projections of the merchandise to be sold in the store was then projected on to them. The board served as a blank canvas to showcase the many fragments of our own ‘exquisite corpses’ and a innovative way to try on clothing.

The clothes could either be personally chosen by the user or rotated automatically, I then took polaroids of these images and added them to the exhibition space- which resulted in a user-based content where the viewers experience not only served as a way to view my concept but also developed in to an installation in itself


LACE PANTS $140.00

LINDSEY THORNBURG MAXI DRESS $450.00

WITH HEARTS IN MY EYES VELVET SKIRT $150.00

MARA HOFFMAN COLUMN MAXI $310.00

GREY FISHTAIL SKIRT $120.00

KEIRA LEATHER FRINGE BELT $286.00

PRINTED SCARF $121.00

PENTAGRAM HARNESS $225.00

BLISS LAU RIOT BRACELET $378.00

BLISS LAU CAGE DRESS $538.00

ART INSTALLATION BY ANTONY GORMLEY SAMANTHA ZAZA

MARA HOFFMAN CABLE DRESS $240.00

HANNAH MARSHALL OIL LEGGINGS $520.00

CAPE DRESS $110.00

SCORPION TEE $120.00

SAMPLE INVENTORY AND PRICING for exquisite corpse a sample inventory of clothing, accessories and artwork which were all picked to compliment one another and communicate the overall exquisite corpse theme

SHAKUHACHI TWIST MAXI DRESS $188.00

CROP TEE $95.00

GREY CLOAK $900.00

CROP TEE $95.00

VINTAGE BEADED DRESS $300.00

CROP TEE $95.00

RYAN TRECARTIN LAUREN MANOOGIAN TRIANGLE NECKLACE $150.00

CAGE RING $95.00

MANIAMANIA THE OCCULT BANGLE $300.00

CHAIN HARNESS $65.00

JESUS CLUTCH $195.00

DAMIEN BLOTTIERE “CUT & PASTE”


ou( )r glas e

COMPANY PROFILE Name: hourglass/ ‘ou(e)r,glas Website: ouerglas.com Industry: Contemporary Women’s Apparel and Accesories + Modern Art CONTACT

Julia Sloan

210 West 10th Street, 2A New York, NY 10014 (603) 502-8949 juliaesloan@ouerglas.com FINANCIAL INFORMATION Overview: Yet to generate revenue Capital Invested to Date: $10K from founders Loan Seeking: $20K MANAGEMENT Julia Sloan, Founder - Graduate from Parsons School of Design in Design and Management - Member of targer market - Experience in business, finance, branding and retail buying Georgia McElveen, Founder - Graduate from Parsons School of Design in Design and Technology - Member of Target Market - Extensive experience in wed design, curatorial design and installation art

Hourglass is a retail space which combines fashion and art in to a carefully curated exhibition. We aim to provide our customers with hard to find, unique pieces from new designers around the world. We want to combine the acts of shopping and viewing art in to one completely new experience. Hourglass will host small events such as gallery openings when we change our exhibition themes and pop-up fashion shows to showcase innovative designers. We will be open late so customers can stop in whenver they please. Customer Need: There is a lack of innovation in the shopping experience. Hourglass aims to offer customers a one-of-a-kind experience, one which will always be changing enitcing return. Even in the most metropolitan cities it is hard to find truly unique, new fashions at reasonable prices- something between luxury stores and large chains. This goes for the art as well, we hope to bring art to the people- taking it off the street and out of galleries to an accessible middle ground. Late at night there are few places to go that aren’t bars, clubs or resturaunts- we will be an alternative late-night destination to shop, look at art and hangout with trendy, interesting people. Product and Service: Hourglass’s product mix consists of women’s apparel, footwear, accesories, modern art which can be rented or bought, and select vintage/re-furbished items.

Business Model: We will have four different exhibition themes per year, appx. the length of gallery showings, which we will select and order art and clothing based on. We will begin by analyzing upcoming trends in the fashion industry, then find art/artists which could create an interesting concept with these trends, once the art has been decided upon, we decide which clothing items to stock the store. At all times the clothing and art will be coherent and communicate the over all theme we choose. Because we will be working with smaller suppliers hourglass has the ability to dictate order terms. Staple merchandise which does not go with the stores exhibition theme will be sold on our website and available in-house, off the floor, for loyal customers. Competitors: Small boutiques selling a mix contemporary designers, certain departments of department stores, high-end vintage stores, and art galleries. Competitive Advantage: Hourglass has the ability to tap in to talent that isn’t being sold anywhere else, being the first store to bring these products to the marketplace. Target Market: Fashion- Women age 18 to 30, who travel, live in metropolitan areas, and appreaciate art and design. They are disspointed with their current shopping experience and are desperate for a place they can trust will have unique and new inventory. We aim to please the girl who doesn’t want to be walking down the street and realize she has the same sweater as the girl next to her.

 CAPITAL COSTS:

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grow abc city

2

D3

fall 2009 timeline - 2 mo challenge neighborhood in new york city

green

delete this text and place image here.

Import image as pdf or jpg and place comes a link and can be updated by going to Window/ link/reload link

on your block

{Help grow

Artist Name: Julia Sloan Date: Title:

I chose to focus on the lack of involvement in several of the community gardens in the neighborhood alphabet city in lower manhattan

abc city

D3

Artist Name: Date: Title: Medium:

BRAND DEVELOPMENT After researching and observing my target user group I developed a relatable graphic style and language

Parso ns Schoo l of Desi gn & Man ag ement | Fall 2

process

P a rs ons S ch o ol o f D e s i gn & M a na ge m e nt | F a l l 2 0 0 9

Medium:

image & type logo

keep the

keep the green on your block

type logo

Parso n s Sch o o l of Desi g n & Man ag eme n t | Fal l 2009

to create an awareness campaign about a

D3


GUERILLA ADVERTISING

D3

D3

Title: Date: Artist Name:

WEARABLE ITEM

P ar sons S c h o o l o f D e s i g n

P a r s o n s S c h o o l o f De s i g n & M a n a g e m e n t | F a l l 2 0 0 9

Artist Name:

Date:

Title:

Medium:

Artist Name:

Date:

Title:

Medium:


a b c city

CONTRUCTED FONT word symbolizing campaign constructed out of f lower buds

Artist Name: Date: Title: P ars on s Sch oo l of De sig n & Ma nag em

Medium:

D3 PACKAGE DESIGN designed and constructed package to hold press kit and tote bag


Artist Name:

Date:

Title:

Medium: P ar so n s S ch o o l o f D esi g n & M a nage m e nt | Fa ll 20 09

the campaign brochure brief ly explains the relevance of the project and equips you with the tools necessary to start getting involved. It gives the reader a detailed map of the garden locations and a packet of seeds to start planting

D3

BROCHURE

MAP OF ALPHABET CITY COMMUNITY GARDENS


LOW

WOMEN’S RIGHTS IN THE MIDDLE EAST

TURKEY MOROCCO

TUNISIA

IRAN JORDAN

WHO WANTS WHAT?

ALGERIA

PAKISTAN

EGYPT SAUDI ARABIA

100% % WOMEN who agreed % MEN who agreed

DRIVE ALONE DISCREPANCY OF ANSWERS BETWEEN MEN AND WOMEN

SHOULD MAKE OWN DECISION WHO TO VOTE FOR

SHOULD VOTE WITHOUT INTERFERENCE OF FAMILY MEMBERS

THE FATHER SHOULD SUPPORT THE CHILD IN CASE OF DIVORCE

SHOULD BE ALLOWED TO HOLD ANY JOB WHICH THEY ARE QUALIFIED FOR OUTSIDE THE HOME

SHOULD HAVE SAME LEGAL RIGHTS AS MEN

SHOULD HOLD LEADERSHIP POSITIONS IN CABINET AND NATIONAL COUNCIL

SHOULD KEEP ALL EARNINGS

HIGH

spring 10

process

result

timeline - 3wKS

I decided to explore the variations between women’s rights in middle eastern countries. I began researching and found statistical evidence from multiple sources and several surveys revealing large discrpancies between the perceptions of these rights by the men and women residing in each country. I sorted and scaled the data in this way which would proportionatly compare the results.

the data was organized in a way that live as a visually interesting graphic but but also reveal a thourough and mathematically accurate set of data.

challenge to create an infographic visualizing multiple levels of information on any given subject.

3


spring 10 timeline - 2wKS challenge re-design an existing data set (shown right)

process I found a data set describing the nationalties of people moving to the US. However the way the data was visualized in simble bar graphs with numbers accompanying each bar- making the graphic itself redundant. This resulted in a visual method that scewed the data.

BEFORE


AFTER

WHO IS COMING TO AMERICA?

MEXICO

By using acurate scales and color differentiation I represented the data in a way that giving the viewer a more aestetically pleasing and accurate depication of the data

CUBA

COLOMBIA

CHINA

KOREA

DOMINICAN REPUBLIC

REFUGEES & ASYLEES: 8

INDIA

DATA WITHHELD

HAITI

VIETNAM PHILIPPINES

ONE SQUARE = 100 PEOPLE = IMMEDIATE RELATIVES OF U.S. CITIZENS = REFUGEES AND ASYLEES = OTHER


Love is Not Colorblind A Recent Study Done on Dating Websites Reveals Which Races Get the Most Replies and From Whom. Fill Color = Sender of Original Message

FEMALE HIGH

MALE

RESPONSE RATE

Love Isn’t Colorblind

white

pacific islander

other

native american

middle eastern

indian

hispanic/latin

black

asian

white

pacific islander

other

native american

middle eastern

indian

hispanic/latin

black

asian

LOW

A study done on a popular dating website reveals which races get the most replies and from whom

spring 10

process

result

timeline - 1wK

visualized set of data describing the racial trends on popular dating sites. The data in revealed racial preferences through mesage send and respond rates shown by percentages

I redesigned this information to better contextualize the comparisons between races. I did this through color varition, the grouping of different colors reveals trends in users’ racial preferences

challenge visualize any set of existing data


THE PERFECT CREATIVE

4

SPACE

spring 10 timeline - 2wKS challenge work in small teams to develop the ideal space conducive for creative work. Our f inal product required a visualization of our concept accompanied by a f ine art peice depicting our idea

in collaboration with: claudia vitarellli pablo saravia

CONCEPT Our goal throughout this project was to visualize and contextulize the ideal space(s) to harvest creativity in all

forms. This is a concept that could

be adopted in any location or firm. A comfortable, personal, inspiring, bohemian space perfect for igniting the creative mind. We started and ended this project making sure not place definition on creativity, as it means something different for everyone. Through several observations, case studies, and interviews, we gathered inspiration and information to form our concept. We developed the perfect combination of environments to cater to each step of the creative process for any type of creative thinker- designers, musicians, artists, writers, and the list goes on...

GROUP BRAINSTORM MINDMAPPING QUICK SKETCHING STICKIES INTERVIEWS COLLABORATIVE ART USER OBSERVATION


TRADER JOES : THE IMPROVED USER EXPERIENCE spring 11

in collaboration with:

timeline - 3wKS

maryam hosseini anna kim drew liang erica kim

challenge work in small teams to conduct fast-paced design developments.

THE EXPERIENCE CAN BE TRANSFORMED INTO ONE THAT IS MORE EFFICIENT, PLEASURABLE, AND STRESS FREE THROUGH DESIGN CHANGES INVOLVING THE CHECKOUT AND SHOPPING PROCESS

USER GROUP OBSERVATION

STRENGTHS

WEAKNESSES long wait times deter potential cus-

contact creates personal customer-

tomers

employee relationship inef f icient for busy urban dwellers simple to use for every user limited layout options and long lines of fers immediate user feedback

create hectic and crowded environment

high traf f ic density increases perceived customer value

large amount of operating expenses allocated to staf f ing stores

INDIVIDUAL SEEKER

TAG TEAM

• Visits Trader Joes weekly

• Visits TJs monthly/weekly.

• Knows product selection

• Not a planned event

• Brings their own bags

• Will go to TJs if in the area

weak economy makes lower prices

expensive urban real estate prices

• Main appeal: selection

more appealing

result in smaller spaces

increasing societal awareness of

similar schedules among urban

organic, natural and sustainable food

communities contribute to in-store

consumption

congestion

increasing population size in urban

city of fers many substitute goods

OPPORTUNITIES

areas

PROCESS We chose to observe at foot traf f ic and patterns of movement in congested urban areas. After careful consideration of the problem parameters, we identif ied our project goal of how do foot traf f ic and congestion af fect consumers shopping at Trader Joe’s. Due to the lack of supply and high demand for the low-cost grocery goods ofered at Trader Joe’s congestion and lines hinder the ability of a pleasant and productive shopping experience.

SWOT ANALYSIS

THREATS


GOALS

• Develop simple services that combine ef f iciency and convience • Stay to the TJ’s brand identity: element of face to face contact • Increasing customer value and competitive advantage • Disperse congestion

PROPOSED SOLUTIONS

• Minimize machine error

CAUSE DIAGRAM

CONTRIBUTING FACTORS

UNDERLYING CAUSES

DIRECT CAUSES

homoenous schedules among user groups

IN-STORE

SMART PHONE APP

SMART PHONE QR CODE SCAN SYSTEM

ONLINE ORDERING trader joe’s employee-customer conversation policy large population - small space, high demand of cheap, healthy foods

CORE PROBLEM

OUT-OF-STORE

long wait lines and innef fciant system

“TRAVELING JOES”


1. ENTER TRADER JOE’S WITH PHONE EQUIPPED

2. SELECT AND SCAN EACH ITEM WITH

WITH TJ’S APP

YOUR PHONE USING THE QR CODE

TRADER JOE’S APP Combines both ef f icient technologies and personal employee/ customer contact Customer is able to use their own personal device rather than store’s property (stop&shop) Receipt can be emailed or printed for customer and sent to TJs for inventory Ideal because TJs produce measured by unit not lb.

APPLICATION FEATURES

3. EDIT LIST AND FINISH SHOPPING

4. PROCEED TO EXPRESS LINE AND SHOW CASHIER FINISHED AMOUNT AND PAY


‘TRA VELING JOE’ Traveling Joes will be sales associates stationed as members on the f loor in various locations in order to assist with the shopping experience. TJs are dif

• Use electronic scanners as portable credit card terminals • Accept credit card payments any-

ferent than staf f members- their pur-

where they can access the internet

pose will be to expedite the checkout

• Of fer tech assistance to customers

process while on the sales f loor. These associates will check out customers

using QR system

that are ready if they need to be in-

• Quick checkout

and-out quickly, or have few items.

• Customer & employee interaction


ONLINE ORDERING Make order online, stores assembles orders after hours, customer comes in to pick-up where he

1. VISIT TRADERJOES.COM, CLICK ON ‘NEW! ORDER ONLINE’

2. ENTER YOUR ZIP CODE TO SEE THE AVAILABLE PRODUCTS AT YOUR LOCAL TJs

3. THE CLOSEST LOCATION WILL APPEAR, BEGIN SHOPPING BY CLICKING ON CATEGORY

4. CHOOSE PRODUCT AND QUANTITY AND ADD TO CART

5. CHOOSE PICKUP TIME AND PAYMENT METHOD

6. RECEIVE PICK UP CONFIRMATION NUMBER AND PICK UP AT CHOSEN TIME IN TJs EXPRESS LINE

she is greeted by a TJ’s staf f member and then pays at express line located in store Benef its customers who cannot af ford to spend time waiting in lines- this allows them to quickly pick up their items at a time which is less crowded and convenient for them (lunch break) Eliminate % of foot traf f ic in stores and lines Meeting the needs of the customer and Trader Joe’s Maintains face to face customer-employee interaction For regular weekly user- know what they want to buy


julia sloan parsons school of design ‘11 design + management

PORTFOLIO S11  

julia sloan - senior portfolio - parsons - design & management - spring 2011

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