Chocella
New Wonderfully Indulgent Chocolate Café Some dreams remain dreams for a lifetime, but not with the proprietor of Brixham’s new specialist Chocolate Café.
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uring the summer of 2017, after a decade you never know what you are going to get. Tracy says, of pondering her dream, Tracy Clarke made “Our customers are so complimentary and comment how it a reality by opening Chocella, a small but different Chocella is from other traditional cafés. You perfectly presented chocolate haven situated on Brixham’s could say it has a slight French look and feel, which alone Middle Street. makes Chocella a little different.” Tracy put her heart and soul into Chocella, named after Tracy certainly doesn’t forget her roots and growing her mother Ella, who taught her to bake cakes at a very up as a miner’s daughter with money sparse, gave Tracy young age and talked to her about never letting things the drive and determination to not only prepare her for stand in the way of her dreams, so it’s only fitting that this this next step but to succeed and look forward. When new venture has a brand with a heart at the centre. asked why start Chocella now, she quickly responds, “It Although it’s not all plain sailing for any new venture, took me a long time to realise you can’t take it with you. I with seasonal footfall and no surety of success, Tracy took once read: If today was your last day, would you have any a chance on Brixham and is delighted with how warmly regrets? Chocella took a long time to conceive and with the community in both Brixham and surrounding Torbay the help and encouragement of close friends and family, has taken Chocella to their the chance read of a book I understand like any good business, heart. How does she know? of a famous entrepreneur Well, part of her strategy it’s only as good as the people around you plus a loving and super is to use social media supporting and implementing your vision, supportive husband, I took and technology to help a leap of faith. I understand ideas and concepts. raise awareness about the like any good business, Chocolate Café both locally and as far afield as possible it’s only as good as the people around you supporting to draw the crowds in. She encourages visitors to give and implementing your vision, ideas and concepts. So feedback and the reviews to date have been very positive. having the right team is key. Has technology helped with This approach is helping Chocella gain a reputation for this venture? Absolutely! The world and marketplace is a lovely cosy environment, exceptional chocolates, great changing at a fast pace and being able to adopt new ways of coffee, super cakes - a real reason for all to come and visit working is a key ingredient to Chocella’s success. Planning if you haven’t already. is already underway for the next location and now that Never one to be shy of a challenge, Tracy is keen to Chocella Brixham is launched I can’t wait to find it!” use the Brixham model, her flagship shop, and replicate For those who have not yet had the pleasure of a it elsewhere. She told us, “Dedication to employing local Chocella hot chocolate, topped with crazy indulgent people and sourcing ingredients as locally as possible are toppings, accompanied by a slice of delicious signature two equally important elements of the Chocella strategy home made Ella cake, we recommend you include a for me personally. I’m looking at how we can expand visit some time soon. The team really do endeavour the Chocella concept through opening other shops, and to make your time within Chocella as pleasurable as although similar, there will subtle differences to each.” As possible; nothing is too much to ask and you’ll receive a in all things with Tracy there is an element of surprise and complimentary truffle with every drink.
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February/March 2018
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