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APRIL 2013





Editors note


How to stop time from disappearing down the plughole 8 Core essential qualities of high performing leaders Are you being real?


Are you making permanent decisions on temporary feelings? PAGE TWELVE School leavers – Prepare for your bigger world Creativity in business education PART 3 Would you love to see your children sick less often? How to be a good digital citizen in 2013 But it looks so pretty!



Growing NZ's business education Whether we’re business owners or business teachers, we are always learning something new, and I’ve come to realise over the years that we’re all enrolled in a lifelong learning programme, whether we like it or not. So it’s part of my life in which I’ve become particularly intentional and as I talk with more and more business people and teachers I’m aware that I’m not the only one who thinks like this. I believe this is positive and now think it’s time to help our young people realise this as well and help them understand and plan a pathway for their career so that they gain this important habit at a young age. This lifelong learning idea includes reading, attending seminars, training programmes and courses along with many conversations with others that centre around your industry or area of expertise. One such training programme that runs for young people is the Young Enterprise BP Challenge, which engages year 11 students to design and plan the creation of a new product or service. The students then have 2-5 days to create a business plan around the product, including production, marketing, finance, sales and distribution. On the third day they present their business idea and plan to a panel of local business people. Recently I had the pleasure of being part of the Young Enterprise BP Challenge when I was invited to be a judge for Onehunga High School. I thoroughly enjoyed listening to these creative and enthusiastic young people with their clever ideas for new businesses. From what I am seeing in our high schools now, I am encouraged and sure that our economic future will be in good hands as the young people of today take what they are learning and start applying it in the real world. I’ve also really loved being part of the Lion Foundation Young Enterprise Auckland E-Days where students from around Auckland gather at 3 locations over 4 days and had the opportunity to pitch their ideas to local business people and then receive encouragement and feedback. These business people are from varied backgrounds and industries and act as speed coaches for the students, asking them questions and giving advice as to how to plan and progress their business idea. This entire process was a lot of fun and I am looking forward to being involved again next time. It has been really great to see how well we’re doing as a nation when it comes to making improvements to our business education and financial literacy.



Warm regards


Nick Hindson Market Share International





How to stop time from disappearing down the plughole

Article by By Robyn Pearce (The Time Queen)

Did you know that 28% of an average

Here’s a solution for just one of the

knowledge worker’s day is wasted due

interruptions - email.

to interruptions?

How often do you go home frustrated that you didn’t get to your ‘Really Important’ high-level activities? (And in your heart of hearts you know they’re the critical matters that will move your business forward.) We can manage interruptions - not by multi-tasking but by managing them.

How long do you take to refocus after an interruption? Time yourself next time you’re working on something important and get interrupted. It might take you longer than you think. From Basex, a NY-based research company which specialises in Information Overload: Whatever the length of the interruption, it will typically take 10-20 times the length of the interruption to get back on track. (e.g. a 30 second interruption will lose you 5 10 minutes before you’ll get back to the previous task, IF you ever do.) This is why so many lament: ‘I have to come early or stay late to get the “real” work done’. So, how do we manage interruptions? It’s simple and it’s not easy. We have to take control of at least some of our day and create chunks of time when we take no distractions. And sometimes it’s ourselves we have to manage, not other people.

Hardly anyone needs to know the moment an email arrives. It’s an addictive medium. Switch off your alerts. • In Outlook 10 - File, Options, Mail, Message Arrival and untick all four delivery advice methods. • Outlook 7 - Tools, Options, Preferences, E-mail Options, Advanced E-mail Options, 'When new items arrive in my Inbox'. • (Your Help service will guide you if you use a different system.) And here are some other simple techniques:

• Chunk your tasks - like with like. By reducing your switches between different types of thinking and activity you get faster results. • Create a ‘Power Hour’ or ‘Red Time/Green Time’. At least once a day for at least an hour, at a time when you have your best energy, make yourself unavailable for any emails, conversations, distractions. This is the time for high-value concentrated work. • Start early, when there are minimal distractions.


We have to take control of at least some of our day and create chunks of time when we take no distractions. 0800BIZGAME

• If your work-space is distracting, work away from your normal space for the high-level work or important phone calls. It might be home, a café, a board room or meeting room.

‘Getting A Grip On The Paper War’ ‘Getting A Grip On Leadership’ ‘About Time’ ‘About Time for Teaching’

• If you’re in an open plan space, create ‘white noise’ so you’re not side-swiped by other people’s noise. The easiest way is using a headset, with or without music. Interruptions are insidious - each small one invisibly steals your time.

Ebooks: ‘Getting A Grip On Simple Goalsetting’ ‘Getting A Grip On Effective Meetings’ Quefile -Brilliant desk organiser All available (plus lots more) at

A Few Resources From

* Robyn Pearce CSP (Certified Speaking Professional) is known around the world as the Time Queen. If you would like a regular reminder of good time habits, grab your personal copy of ‘How to Master Time in Only 90 Seconds’ at followed by occasional short and practical Top Time Tips.

(All books by Robyn Pearce): Paperback books and for Kindle: ‘Getting A Grip On Time’



8 Core

Article by Eloize Tzimas

essential qualities of high performing leaders What are the Essential Qualities & Characteristics of a High Performing Leader? That’s simple to answer isn’t it? No! Not as simple as we think. But aren’t we all leaders on some level, in life, in our roles, our families, for our teams. It seems that high performing leaders are hard to find on the ground. Having spent many years working with leaders in a number of high profile New Zealand corporate organisations and medium sized businesses, I continue to be surprised by the lack of High Performing leadership. Ok, so you might ask, well what makes a high performing leader? Well, lets firstly take a quick look at the qualities of a high performing leader... None other than our very own Rob Fyfe. Here are some excerpts from an article in the NZ Herald published Saturday Dec 22, 2012. “Rob is an out-of-the-box thinker who truly believes in his work and people, he’s a strong motivator of his team and he has boundless energy and passion,”

Now, grab a pen and highlight one key characteristic that you’ll consciously start modeling with your team. One that’s going to stretch you! Influencing and Motivating

A leader must have the ability to get others to act in a desired way. Influencing to generate outcomes through collaboration and motivation always wins with teams. A leader needs to walk their talk, influencing others by modelling behaviours, reinforcing the appropriate cultural values, motivating and acknowledging great outcomes regularly. A high performing leader influences and gains respect through their actions. So, if you haven’t praised anyone in your team or business today, or even in the last week, do it today. Your task: Rock up to a team member and tell them “how much you value them and what they do that’s so great”! Accountability

A leader establishes in their team members a commitment to achieving results by building a culture of accountability. Self accountability is again, modelling to all employees, self responsbilility and accountability. A leader understands the impact of



Rob Says, “I’ve largely tried to be as accommodating as I can and we’ve had this philosophy of not being afraid to project some personality. I’ve become more outgoing and prepared to do those things because that’s what the role and the organisation requires.” “If you’re going to be a little edgy and have a bit of personality you’re going to push a few boundaries.

So what are the clues in the above excerpts? What qualities and competencies jump out that tell us the characteristics of a High Performing Leader? Ok, let’s then review the top 9 characteristics showing up in research of a high performing Leader:

accountability and ownership. Employees grow and develop through being accountable, taking ownership and responsible to deliver on promises. Always deliver on your promises as a leader. All to often I hear Leaders promise and in some cases seldom follow-through. This results in a loss of trust! Be mindful of what you are willing to promise. Your task: Reflect on what you have promised to do and have missed your deadline. Have you been realistic on your promise? Who have you promised and do you need to go talk to them”? Builds Positive Working Relationships

With both stakeholders and employees. A high performing leader actively builds a strong network of working relationships, both internally and externally. A high performing leader forster and nurtures positive, healthy and productive relationships with honesty, integrity, trust and willingness to share. Building strong trusting relationships is essential to your success as a high performing leader. Your task: What group, team member, customer or network could you approach to start building a stronger working relationship with?

leader working with urgency and speed is now becoming a norm. Set the pace and your team will step up to support you to deliver on promises. Delivering with Speed, is now the norm. Bravery

Step out of the box and limiting beliefs... and STRETCH yourself. If you’ve seen the Air NZ safety video featuring the All Blacks,building up to the Rugby World Cup in 2011, then you’ve seen the elderly lady run naked through the plane. Rob promised to do the same “run naked” in front of staff before the elderly lady did her naked run. How far are you willing to step out of your comfort zone as a leader? Your task: What can you do to step out of your comfort zone during the next 5 days? Step out of your Box!! Coaches and Mentors for improvements

An high performing leader is always looking for his or her replacement, or an opportunity to build a high performing team around them. Develop your people through coaching or mentoring regularly, ensuring they strive to stretch and perform building on potential for future roles. A high performing leader will always look for opportunities to stretch their people, acknowledge, encourage and appreciate their team’s strengths.

Takes massive action with urgency

Your Task: Select a team member to sit with and ask him or her: “What motivates them to be here and where do they see themselves in 12months time?”.



Both internal and external customers expectations have changed significantly over the last few years and everyone wants action to take place now! As a

Lives and breathes the Values of the Business

An high performing leader acts for the values of the business. Continuously talks about the values at meetings, show cases values during road shows and all ensure values are part of the communication strategy for both internal and external customers. Values are the core heart of the business and how everyone in the business operates. A high performing leader lives and breathes the values into the organisation. Your task: Review your business or organisation values and choose one to live and breathe into the workplace for the day.

their industry. Innovation will take you to the next level of success! Let’s go back to Rob Fyfe... excerpts from the NZ Herald article published on 22 December 2012. The airline’s financial performance and Fyfe’s track record as an innovator has won him, and the airline, international praise and a swag of industry and other awards. Your task: Talk to your leadership team about bringing innovation into your regular program of work or projects. Who could lead the “innovation stream” in the business or organization?” For Training programs on Leadership Coaching and Coaching for Performance please visit


A high performing leader has the courage to make mistakes through innovation and investment. They continually keep up with the latest technology and innovations within their industry and outside of

For Induction and Onboarding program development please visit or contact Eloise Tzimas on M: 027 600 6940

Article by Colleen Sluiter

Are you being real? Take steps to base everything you undertake in 2013 on reality, not a mirage. Many over enthusiastic people blissfully carry “illusions” with them into planning for the New Year, simply because it is more motivating than reality. I challenge you to identify and drop last year’s delusions.

Sadly more people prefer delusion to

At the outset of each year most of us get bombarded with a plethora of writing on dreams, visions, plans and goals. While I echo the need for those and encourage big dreams, I add that you must first face your reality with brutal honesty because the next level will remain pie in the sky until you acknowledge every delusion, confront facts and get real.

2. Being a yes-man appears positive but feeds delusion. Always confront flaws with fervour.

Are you carrying delusion into 2013?

Delusion is of itself subtle, so don’t expect it to be trumpeted as you begin your planning. Here are common delusions worthy of reflection:

reality. Here are responses to the above delusions:

1. Intentions require committed effort and energy to translate them into purposeful action.

3. Surround yourself with people who feed-back the facts that you need, not want to hear, and who understand your values. 4. Observe yourself from perspectives beyond your own. Delusion is reinforced by spending time with only those who perceive the world as you see it. 5. Accomplishment is based on actuality, not dreams. Relentlessly seek reality even when it is unpleasant or uncomfortable.

1. Intentions automatically translate into behaviour. 2. It’s positive to say “yes”. 3. Surround yourself with people who encourage you. 4. Spend your time with like-minded people. 5. If you hold onto your dream long enough you will accomplish it. 6. No one else can do it as well as you can.

6. Delusion believes you are superior to or more important than others. In reality, you achieve results when you support subordinates to accomplish. In his book “Good to Great” Jim Collins sites 5 key concepts present in all the companies he studied that went from being “good companies” to being “great companies”. One of the 5 key concepts was willingness to confront the brutal facts concerning the business. You must drop delusion to succeed. Success will not be realised with you hiding your head in the sand.



Develop strength and resilience to achieve in the face of facts, never giving up but pursuing your dreams with a continuous foundation of realism.

There is no worse mistake

in public leadership

than to hold out false hopes soon to be swept away.

Are you strong enough to confront reality?

Guard your dream and vision of greatness preserve them alive and well nurtured.

Colleen Sluiter (W) 09 422 0420 (M) 021 838 831 (e)


All the while, remember to refine the path to that greatness by confronting the brutal facts of reality. Then develop strength and resilience to achieve in the face of the facts, never giving up but pursuing your dreams with a continuous foundation of realism that keeps you on rock solid ground.

Article by Elias Kanaris

Are you making permanent decisions on temporary feelings? Ever had that superglue feeling?

Hear no evil, see no evil…

They say that you should be careful when you use super glue because it can permanently set in a matter of a few seconds. Yet, how many of us when using super glue to fix a broken item have made a rash decision when opening the tube with our teeth or squeezed it too hard and you end up with too much super glue and nowhere to put it…

There is a particularly unusual story that I came across recently. It turns out that a man came in to the local ER department with his eyes closed. Evidently, his wife had accused him of looking at other women and they got into a quarrel. Being the macho man that he was, he decided that he could prove that he wasn’t looking at other women by super-gluing his eyes closed.

In life, we can tend to make the equivalent of this super glue mistake by making rash decisions that we might regret.

Unfortunately, after the glue dried, he began to think it wasn’t such a great idea and got some



“As iron sharpens iron, so does the countenance of a good friend.” people to drive him to the emergency room. I suspect that the doctors and nurses laughed at him for a while and then gave him Vaseline to rub in his eyes. Stuck in the middle with you…

I pray you never get so caught up in the moment that you end up being carried away in the spirit of the thought and you follow in this man’s footsteps, doing something that you’ll instantly regret! So, before you do anything rash, here are five simple steps you should consider before you make your decision that leaves you like concrete all mixed up and set in your ways:

3. Spend time in prayer...

If in doubt - pray about it - and then wait to hear that still, small voice in your head! They say that prayer is us talking to the Grand Overall Designer. And that the still, small voice is Him talking back to you! 4. Seek counsel...

Get together with your inner circle, a group of trusted advisers, and ask them to validate your decision. There is a wise ancient proverb that says, “As iron sharpens iron, so does the countenance of a good friend.” That’s exactly what your inner circle will give you with their counsel. 5. Strike a compromise...

1. Step away...

Whatever you do, if you feel that you’re about to make a rash decision, take a step back and give yourself the 5 minute rule. Allow yourself five minutes to think through the consequences of your action to ensure that you don’t “stuff it up”. 2. Sleep on it...

When rushing to make a decision, take a step back and use these five simple steps to keep you from making the wrong decision that leaves you stuck like concrete. Elias Kanris (W) 09 280 4418 (M) 021 615 449 (e)


If you have to make a decision and you feel that you’re running out of time and it’s getting late, ask yourself, “Does it really have to go out tonight, or can it wait till the morning?” Put the item on hold and get yourself to bed, where you can get a good night’s sleep so that you can look at it again with clear and fresh eyes in the morning.

When you are aiming for perfection, you might need to head for a middle-of-the-road compromise. Perfection may not always be attainable, but it’s worth using the old builders adage of “Measure twice, cut once!” This will save you heaps of wastage in the long term.

School leavers – Prepare for your

bigger world Leaving school is filled with excitement, celebration and anticipation for some but disappointment and apprehension for others. Either way - it is a time of great change for young people as one world closes - and another much bigger world opens up. Going from dependence on parents to successfully embracing independence takes preparation and new thinking. So, what will change and what should you focus on?

Article by Yvonne Godfrey

2. Work Experience

If you are job hunting without luck - I recommend getting into unpaid work experience or volunteer work. This will get you connected to the working world; you will learn transferable skills, enrich your CV and feel good about contributing. If you are teachable with a good work ethic the organisation you are helping will end up employing you or they will network you to a friend. 3. Friendships will come and go

A young person needs to know what to aim for. Defining Adulthood - What makes an adult?

• Financial (paying your way) • Physical (running a household and taking care of your living needs) • Emotional (protecting yourself from danger and growing your leadership) Here are 7 areas for you to focus on 1. Redefine structure and purpose into your day


Unless you go straight from school to a job, you will be in holiday mode with no routine. This should have a time limit, otherwise you may become resistant to routines and self-discipline and without something to look forward to and with little or no purpose, you may become bored and possibly depressed.

You or some of your friends may move away to tertiary colleges while others will get jobs with anti social hours. The school crew will never be the same. That’s not to say you will have less friends - it’s just that the dynamics will change. Stay connected to the friends who are important to you, allowing others to fade away naturally. Be prepared to make new friends, just make sure that you choose carefully. Look for friends who will encourage you and bring out the best in you. Search for a mentor - someone who is at least 20 years your senior but is not your parent. This mentor will have wisdom, advice and help that they will be happy to share with you. Don’t get caught up in a group that doesn’t share your morals. If your behaviour starts feeling weird, on the edge or wrong and you hide it from your parents - it is wrong and you are on a pathway leading to a bad destination.


4. You will have new freedoms and new4. You will have new freedoms and new

lawn, wash the windows any other job that may have escaped you in the past.


Until now you may have submitted to ‘the rules’ and exercised ‘your rights’. But it is better to focus on respect and responsibility. This is true freedom based on love for your fellow man, not legalism.

If you have moved away to study - when you come home don’t treat the home like a hotel. Resume your involvement in family life and responsibilities. 7. Look after YOU!

Learn self-control. While self-discipline drives us to do what is right - self-control holds us back from doing what will harm others and ourselves. As you practice self-control, respect and responsibility - you will suffer less temptation and peer pressure.

• You may be thrilled to put down the schoolbooks, but don’t let your brain become lazy. Read great books, articles and autobiographies to keep you in the habit of reading. Be careful what you watch and listen to. It all builds or damages your character.

Society and the law will expect more from you now. If you stuff up, be prepared to take the consequences and don’t ask to be bailed out by peers, parents or other adults.

• Keep exercising - you don’t need to belong to the gym. For a fitness regime you can do with no equipment - see Vili’s workouts on the Miomo website -

5. Get smart with money

• Learn to cook to eat right and save money. You will be a very popular flat-mate and friend.

Whatever you respect you will attract - whatever you do not respect you repel. Money, opportunities and people - it’s all the same. If you want to be good with money - then respect it. Learn to live within your budget - no matter how modest. Don’t get a loan for anything that is purely entertainment and that includes a modified car!

• Get enough rest - and not 24 hours straight from Sunday morning to Monday morning! • Put boundaries around yourself. Don’t let people take your stuff! I’m talking about money, time and energy, affection, trust, opportunities or your future.

6. Learn how to be a great flat-mate

To contact Yvonne to speak at your school or conference: (w) 09 413 9777 (m) 027 249 5444 (e)



Start morphing your relationship with Mum and Dad from parent to child into adult to adult. Know how a household runs. Read the power bill and your rates bill if your family owns their home; know how much the weekly food bill is. Plan meals, food shop on a budget and cook at least two meals a week. Mow the

Albany Junior High School students playing Market Share

Albany Senior High School students playing Market Share

Orewa College students play Market Share

Business people playing Market Share

Creativity in business education PART 3 - despite the setbacks ‘Everything that can be invented has been.’ Those who are skeptical for the need of more creativity and change dismissing them both as unnecessary and costly often reference the above US Patents’ Office quotation If it ain’t broken then don’t fix it is also not too far away and of course in NZ we have ‘She’ll be right.’ One reason for this skepticism is that entrepreneur’s or innovators who strive for creativity - and by assumption change - often invite ridicule and disbelief. (As we noted in a previous article achieving creativity also requires determination and perseverance.) One of my musical heroes and Jazz legend, Herbie Hancock’ invoked fury in 1978 where he dared to make... A pop record: an experiment he continued for the next 5 years. Such was the fury that some Jazz commentators even today refuse to even acknowledge the existence of Hancock’s music during this time. Of course, Hancock sold many more records but for some his reputation had been tarnished forever*


Hancock has been fearless in his desire to challenge with musical trends of the day by creating a fusion of jazz, hip-hop, funk and a multitude of other musical

Article by Lloyd Gutteridge

genres. His musical mentor Miles Davis was similarly willing to challenge the norm. Both won through against their respective critics. And have been lauded for their creativity. Why is it so hard to do this in Education despite the overwhelming evidence that we need to change? A number of universities use Lego to teach architecture design and construction. Two years ago, I used Lego to try and help groups of Level 1 NCEA students understand the following economic and business concepts - Scarcity, Choice, Opportunity Cost. The lesson had been carefully planned, learning outcomes had been agreed upon. The students were given an idea to build a form of transport for the future. However, the students were told this only after they had helped themselves to handfuls of Lego from the center of the classroom. Many students remembering their own experiences with Lego jumped at the chance to build something but as the construction progressed they realized that they would have to trade with other groups to get the pieces their design warranted. Some had wheels, which other groups needed, or different kinds of bricks. Without prompting, barter began as soon a trading market deliciously appeared with an exchange rate set by the students. This was a very welcome but unexpected bi-product of the activity.


After showcasing the designs, we had a debrief looking at some of the emerging issues such as limited means, specialization and the problems of barter and so on. Some of these learning outcomes I could not have predicted but by being creative and ‘playing,’ students had discovered concepts and new ideas for themselves. I repeated the class with another two groups at Level 1 and 2 with similar results. The engagement was infectious and the links to key competencies and the New Zealand Curriculum were apparent to us all.

Singapore who have already begun the process of transformation (despite their initial skepticism for the change but they have a healthy regard for the economic imperative). Will I continue to teach in this manner? Of course and now I begin work at a new school committed to nurturing, creativity and innovation. It should be quite a journey. By the way that quote from the US Patent Office was from 1899.

Creativity must be allowed to thrive despite the skeptics

or we will continue to have a Then one parent complained.

broken educational system

Why is my son/daughter using Lego to teach Economics? What possible educational benefits could this playing lead to?

*Hancock continues to win awards and critical acclaim for his music with the Grammy award in 2008 for best jazz and popular album - the Joni Letters - The River at the age of 68.



Creativity must be allowed to thrive despite the skeptics or we will continue to have a broken educational system and countries such as China and

Lloyd Gutteridge Teacher of Business at Albany Senior High School 24th - January 2013

Would you love to see your children sick less often

and have better grades? Article by Dr Alex Rodwell

In today’s often fast paced world, stress is almost a constant. The negative effects of stress effecting wellbeing, job loyalty, satisfaction, productivity and life enjoyment are well documented, can be wide reaching, and often go under the radar. Is the old reactive approach outdated? When should we look for a better strategy? On Feb 7, 2011, Debbie Nicholson from “All Voices” published an important research article showing how the evidence keeps on growing for why children and adults benefit so much from receiving wellness care from a Principled Chiropractor.

In the opening explanation of how the immune system works, Nicholson explains that the immune system and the nervous system are “...directly connected and work as one to develop maximum responses for the body to adjust and heal correctly”. Principled Chiropractic care aides in decreasing health care costs, improving health behaviour and enhancing quality of life. Because the nervous system and immune system are directly connected and work as one to develop maximum responses for the body to adjust and heal correctly, we are starting to see why it is so vital to take care of this essential component of health. The chief aim of Principled Chiropractic is to have a nervous system free of interference.


Now I hear some of you saying, “Chiropractic care for my child? Why? Her back doesn’t bother her.” Regular checkups are not unusual for teeth, hearing and vision but there can at times be some confusion when it comes to having the vital connection between your child’s spine and nerve system checked. A

spine and nerve system checkup could be one of the most important checkups your child will ever have!

Want your opportunity to be part of New Zealand’s business strategy board game? Where does your company fit on the Market Share game board?

Establish your brand as the leader in the market place and be top of mind with new zealanders of all ages. Don't delay, the second edition of the Market Share board game will be in-store at major retailers by June 2013.

Call us today to discuss getting on board.


Nick Hindson 027 444 7286 0800 BIZ GAME (0800 249 4263)

Your child’s spine protects their spinal cord - the big wire that communicates the brain with the body. Also known as your child’s “lifeline” the spinal cord is made of billions of delicate nerve fibres sending messages to all cells, tissue and organs. If there is an interference of any of the nerves along the spinal cord, a state of dis-ease can develop. Dis-ease is a state of disharmony that can adversely affect all areas of your body & life. Interference between the harmonious communication from the brain to the body or the body to the brain are commonly caused by

The study showed that: • The people suffering from cancer had an immune function that was 50 percent weaker than the average population. • The population of people under long term chiropractic care, had a rate of immunity that was 200 per cent higher than the average population, and 400 percent higher than those with suppressed immunity suffering from cancer. Dr. Petro stated that, “Chiropractic Care gives maximum efficiency to whatever genetic abilities you possess, so you can completely resist to the best of your potential.”

Your child’s spine protects their spinal cord - the big wire that communicates the brain with the body. misalignments of the vertebrae called “subluxations.” When a subluxation is gently adjusted, this clears the nerve system of interference. A brain to body connection free of interference is good for everyone and good for a lifetime.

At Life Expressions, we want to see your whole family THRIVE, not just survive! To arrange a complementary practice tour for you and your family, simply call our amazing assistant Dana on 09 475 9700 today. We look forward to seeing your smiley face soon!

In still more published research, Dr. Ronald Petro, PhD, chief of cancer prevention research at New York Preventive Medical Institute and Professor of Medicine Environmental Health at New York University examined 107 people who had ongoing chiropractic care and compared them to an average population of people not under chiropractic care. They also reviewed a population of people who were suffering from cancer.

Dr. Alexander J. Rodwell B.App.Sci, B.Chiro.Sci. Chiropractor, Wellness Enthusiast The Chiropractice - A Creating Wellness Centre 96 Franklin Rd. / Freemans Bay, Auckland 1005 Ph +64 (0)9 361 3826 email: PAGE TWENTY TWO


IGNITING A PASSION FOR BUSINESS IN YOUNG NEW ZEALANDER’S OUR GOALS • Grow our economy through business education • Help New Zealanders build better businesses • Increase the financial literacy of our next generation


Article by Matthew Clayton

How to be a good digital citizen

in 2013 Day to day tasks and actions that used to involve pens, paper, face-to-face conversations and a degree of patience are now easily achieved in a matter of moments. It has become so ‘normal’ to be wired into the digital world that we often forget the reality of it.

a computer, mobile phone or access to the internet. Wired is when we are using technology and the internet for whatever reason. We need to consciously make an effort in our lives to make distinctions between our real and our wired states. Both states are like water, constantly flowing in and out of each other. This flow is, more often than not, seamless and unconscious.

Personally, I grew up in the digital age. Computers, mobiles, tablets - all of these things have been ingrained into my lifestyle since birth. I’ve never had

Think about this - just by having an active mobile phone on your person you are in a wired state. You are connected to the world through that device;

Thought-Provoking. The digital world and the ‘real’ world are inexorably intertwined.

Think about this

- just by having an active mobile phone on your person you are in a wired state through the device, the world can connect to you too. You have no control over when you are going to receive a call, when you are going to feel the vibration of a text message or hear the jingle of a new email. Let’s take this a step further - users of smartphones have no idea when they are going to receive push notifications from their mobile apps.

We all know how to be a good ‘real’ citizen - abide by the law, pay your taxes on time, look after your family and friends etc. How then can we be good ‘digital’ citizens?

Much of our time spent wired is unconscious. We are dictated to by our mobile phones, our laptops, our email inboxes and our applications. We act and we react. Many people do not make time to take a step back and get out of their wired state; the only time they escape the digital world is when they are sleeping. What’s the first thing they do when they wake up? Check their mobile phone! Granted, it’s

I believe that to be a good digital citizen you need to have a certain harmony between your real and your wired states. Real is everything that doesn’t require



the need to write anyone a letter. I must admit though, receiving a handwritten letter feels a little more personal than receiving an email. It’s much more satisfactory to open, read and digest a tangible piece of communication don’t you think? Amusingly, I find that receiving typed letters is an annoyance - I’d rather receive an email.

very hard to escape the digital world when we are working as missed calls or unseen emails can be missed opportunities or information. The point here is that we are not consciously wired a lot of the time. We do not consider our wired and real states to be different. Do you think that they are?

Balance is an essential part of holistic living. This year, be a good digital citizen. Make an effort to create balance between your wired and your real states. Give your eyes and mind a break from the computer screen. Being the Co-Founder of a digital agency, trust me when I say it’s very satisfying! Matthew Clayton Co-Founder neighbrhood, digital artisans.


Humans tend to make a lot of goals, resolutions and ambitions for a new year, both for personal and professional reasons. A noble goal for us as digital citizens is to consciously make time to be real citizens, to remove ourselves from the constraints, confines and control of our digital devices. Instead of sending an email to a colleague, client, friend, family member or acquaintance, make an effort to

go and see them. Even if it is once or twice a week, have a face-to-face conversation in place of sending an email. Turn off your mobile. Write a letter to someone.


Article by Dean Payn

But it looks so pretty! I’ve yet to meet a business owner who can be consoled over their poorly performing website with a line like this.

Every website should be created with a purpose in mind, and for commercial sites, that purpose must be to assist with some part of the sales process and increase revenue. So how is it that most businesses don’t see their site as a valuable part of their sales toolkit, let alone a top contributor? Consider this: What does it feel like to be a visitor to your website?

One of the greatest pitfalls in website development can be missed by a whole room of staff members, but found by a potential client in less than 30 seconds. Instead of looking at your site as a whole, try to do something you would imagine the average customer would do. It may involve placing an order or something as simple as locating the ‘Contact us’ information. Exercises like this can reveal where function has taken a back seat to design... for the worse. Are action buttons clear?

Otherwise known as the ‘Can I click on that?’ factor. You can’t just rely on text to ensure website users know to ‘click here’. In fact, you’d be amazed how often key navigation buttons are so effectively worked into the design of a site that they no longer make it clear how to get around.


If you have video imbedded on your site, overlaying the still with the classic ‘play’ triangle can draw a huge amount of attention from those who use your site. Just remember that website users are extremely impatient and need you to state the obvious - do as much of the work for them as possible. Does each page have a purpose?

Unless you’re intentionally creating an online knowledge base, you DON’T need to put everything about your company online. Each page should have a clear singular purpose, outlining a clear product or service in the process. Once again, the trick here is to think like a customer and ask what kind of information they’ll be looking for when they come to your site. If your ‘Services’ page now has five tabs and your ‘About us’ scrolls for a couple of pages, it’s time to cut back. After all, depth is good, but too much depth means customers have to go digging to find the information they need and any more than three clicks is a click too many. Causing them to pick up the phone to call for more information at some point is a victory, not a failure. Ultimately these are all questions of usability and accessibility, but without keeping them in mind from the start of the design process, you’ll end up with just another beautiful online billboard that adds nothing to your bottom line. Is that what you want? PAGE TWENTY EIGHT

Dean Payn 0800 333 510 (e)

Market Share Magazine April 2013  

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