Julian I. Greene 66 Egmont St. Apt 4, Brookline, MA 02446 • (518) 821-‐7986 • jrigreene@gmail.com • @juliangreene • www.julianigreene.com
Education
Boston University College of Communication
Bachelor of Science in Mass Communication Major: Pubic Relations Minor: Religion
Boston, MA
Expected May, 2014
Experience
Digital Marketing Intern at Tretorn: A Puma Company Boston, MA • Develop original content for Instagram, Twitter and Facebook December 2013-‐ Present • Monitor and engage in daily online conversations maintaining brand voice, lead to 15% increase in online following • Utilize Facebook Insights and Hootesuite Analytics to monitor social media successes Social Media Coordinator KDMedia Boston, MA •
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Work with Boston based B2B startup to develop relationships with brands via LinkedIn and Twitter January 2013-‐ Present Create original content, built brands Twitter presence by 20% since previous quarter
Social Media/ Analytics Intern at Kaplow Communications
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New York, NY
Created brand specific cross platform content calendars for client No nonsense May 2013-‐ August 2013 Pulled Facebook Insights and Twitter Counter reports for weekly social media recaps Engaged in TweetChats on behalf of client Laura Mercier Developed app for intern project that was catered towards millennials preferred shopping experience Created digital POV's for clients and agency
Consumer/ Brand Intern at 360 Public Relations Boston, MA • Established Twitter presence for consumer client that gained 200 followers within the first week May 2012-‐ August 2012 • •
Developed Facebook competition to promote consumer client that gained 1,000 followers within the first week Pitched to major media outlets on behalf of client, gaining media coverage in leading lifestyle magazines
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Developed social media platforms for global brands such as Haagen Daaz and Maxol October 2012-‐ December 2012 Pitched clients to regional and national publications, gaining traction in over 20 regional and local papers Planned events for local clients that lead to an increase in client’s product sales at a local level by 10%
Consumer Intern at Prior Communications
Marketing/ Social Media Intern at Schneider Associates
Dublin, Ireland
Boston, MA
Authored tweets for agency Twitter accounts to increase company’s social media presence January 2012-‐ May 2012 Wrote a wide array of blog posts about relevant product launches, increasing blog views by 5% Created media lists and conducted research for various consumer clients and companies looking to launch new products Extra Curricular • • •
Boston University PRSSA
Boston, MA
President: September 2010-‐Present • Reside over 8 person E-‐Board and 4 person Associate E-‐Board • Serve as liaison between all PRSSA Chapters, PRSSA National Headquarters and PRSA Chapters • Grew Chapter by 20% to over 160 members PR Coordinator: • Manage the BUPRSSA chapter website • Developed blog content that increased blog views by 102% from previous year • Lead group discussion for members on tips to create engaging blog content PRSSA Regional Conference Digital Media Coordinator: • Developed cross platform content to promote 200+ person conference Sigma Kappa Sorority Delta Chapter-‐ VP of Philanthropic Service January 2013-‐ January 2013
Skills Social Media/ Graphics: Facebook, Twitter, LinkedIn, Foursquare, Blogger, WordPress, HooteSuite, Pinterest, Tweetdeck, Facebook Insights, Google Analytics, Tumblr, Vine, Instagram, Constant Contact, Adobe Photoshop, Adobe Illustrator Databases: Cision, Raidan6