THE STANDARD HOTEL 02

from Porfolio Review- Juliana Francisco

by Juliana Francisco

JULIANA FRANCISCO

LOCATION: DOWNTOWN LOS ANGLES, CA

PROGRAM: LOBBY, LOUNGE, YOGA SPACE

GROUP PROJECT: CAYLA DAVIS

PROGRAMS USED: RHINO, ENSCAPE, PHOTOSHOP

The Standard Hotel project was an opportunity to transform a space that addresses a client’s concern and issue. In this case, as a designer we needed to revive the Standard Hotel’s lobby located in Downtown LA, after being affected by the loss of business due to COVID-19. Our main goal for the project was to be able to find a common ground and discover new trends that align with the surrounding community. We decided to create a nature based hotel that blurs the lines between the busy LA life and the calming ambiance of the hotel. Programming includes a yoga studio, immersive atrium walk through and a terrace for lounging and enjoying outdoor space. Our main concept derived from a serpentine snake where we used the combination of geometrical and curvilinear forms from the scaling and body shape of the snake to make 3D objects.

MORPHOGENTIC STRATEGY AND CONTROL

CLIENT: MIRO

SQUARE FOOTAGE: 25,00 SF

PROGRAMS USED: RHINO, PHOTOSHOP

PROGRAM: TENANT IMPROVEMENT

PROJECT LENGTH: 5 WEEKS

Miro is one of the leading visual collaboration platforms for classrooms, offices, and group work. Their mission is to empower remote, in office and hybrid teams to collaborate without the constraints of physical location. To reflect their brand, the concept of collaboration and interconnectedness inspired my radial spacial planning that has a main central point on each floor. In the center is the main all hands space for gathering, allowing open office space, conference rooms, and other group huddle areas to be the surrounding functions Furniture pieces were also selected with the consideration of the collaboration concept where lounge pieces are mobile and can be taken down or arranged in a way depending of the function of the space.

ALL HANDS AREA