Concept + implementation of an advertising campaign for a greek mastic chewing gum
incl. packaging & branding (for the german market)
Final project of my studies at the University of Supplied Arts and Sciences in Hildesheim, Germany
Various pearls of wisdom from the ancient greeks in each pack.
After chewing the ďŹ rst 7 gums, you can recycle this part of the pack to have more space in your bag.
An opportunity for the point of sale
the advertising campaign:
Billboard advertising with the theme Âťherd of goatsÂŤ:
The following pages show the double page ads for magazines:
Chew Gumma. Explore yourself!
Dipl. Designer Julia Engelhardt firstname.lastname@example.org http://www.artfremd.net mobile: 69 44 10 19 72