Concept + implementation of an advertising campaign for a greek mastic chewing gum
incl. packaging & branding (for the german market)
Final project of my studies at the University of Supplied Arts and Sciences in Hildesheim, Germany
the packaging:
Various pearls of wisdom from the ancient greeks in each pack.
After chewing the ďŹ rst 7 gums, you can recycle this part of the pack to have more space in your bag.
An opportunity for the point of sale
the advertising campaign:
Billboard advertising with the theme Âťherd of goatsÂŤ:
The following pages show the double page ads for magazines:
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Chew Gumma. Explore yourself!
Dipl. Designer Julia Engelhardt julia@artfremd.net http://www.artfremd.net mobile: 69 44 10 19 72