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Concept + implementation of an advertising campaign for a greek mastic chewing gum

incl. packaging & branding (for the german market)

Final project of my studies at the University of Supplied Arts and Sciences in Hildesheim, Germany


the packaging:


Various pearls of wisdom from the ancient greeks in each pack.

After chewing the ďŹ rst 7 gums, you can recycle this part of the pack to have more space in your bag.


An opportunity for the point of sale


the advertising campaign:

Billboard advertising with the theme Âťherd of goatsÂŤ:

The following pages show the double page ads for magazines:


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Chew Gumma. Explore yourself!

Dipl. Designer Julia Engelhardt julia@artfremd.net http://www.artfremd.net mobile: 69 44 10 19 72


Final project