Final project

Page 1

Concept + implementation of an advertising campaign for a greek mastic chewing gum

incl. packaging & branding (for the german market)

Final project of my studies at the University of Supplied Arts and Sciences in Hildesheim, Germany

the packaging:

Various pearls of wisdom from the ancient greeks in each pack.

After chewing the ďŹ rst 7 gums, you can recycle this part of the pack to have more space in your bag.

An opportunity for the point of sale

the advertising campaign:

Billboard advertising with the theme Âťherd of goatsÂŤ:

The following pages show the double page ads for magazines:



Chew Gumma. Explore yourself!

Dipl. Designer Julia Engelhardt mobile: 69 44 10 19 72

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