Tips & Tricks for Sourcing
Online T
BY MARY S. MOORE
hanks to B2B e-commerce platforms, sourcing for your store has never been easier! Buyers and sellers can connect —anytime and everywhere — allowing you to discover and buy when it’s most convenient. As you get started on platforms like JuniperMarket powered by IMC, here are some suggestions for making the most of 24/7 marketplace access.
Be in it to Win it Begin by opening an account and be as specific as possible in establishing your online profile. While you can browse products as a visitor, an account will unlock wholesale pricing and rich product information. Account holders also receive early notification about exclusive member-only buying events, which may offer preferred pricing, vendor incentives, or cash-back on orders. JuniperMarket’s unique buyer registration process mirrors IMC’s physical market standards, which helps maintain the wholesale integrity of the platform.
50 Smart Retailer MAY/JUNE 2022
Access to Leading Brands and Something New It’s difficult to see everything in just a few days at a physical market, and B2B e-commerce platforms offer an opportunity to continue buying between markets. JuniperMarket features leading brands side-by-side with new and innovative brands, allowing you to curate unique assortments. Whether you’re looking for proven best sellers, or searching for something new, digital markets let you shop and source whenever it’s most convenient for you. Consider selection, as well as ease and convenience, when choosing a digital market.
