Learn how to train your team to communicate effectively across generations.
34 Business Briefs
RETAILER SPOTLIGHT:
40 Mosaic Makers Collective
Katy Sensenig Schilthuis opened this business in a historic Dallas neighborhood in 2018 and added a second location 90 miles away in Waco in 2024. Mosaic Makers Collective’s focus is on handmade, female-inspired goods. Katy is excited for what is next.
30 34 36
Partner with AMIBA’s choose indie campaigns; local radio loves local businesses; celebrating small victories has big impact; independent businesses help communities thrive; tap into your team’s leadership potential.
DISPLAY & DESIGN:
36 Save Money, Save the Planet
Get tips about how to reuse or upcycle props throughout the year in your various displays.
IN EVERY ISSUE
8 Editor’s Note 10 Welcome Exchange 46 Trade Show Calendar
50 Advertiser Index
ON THE COVER: Twice Baked Pottery, LLC, has been creating fun, functional pottery by hand for more than 15 years. Discover all that Twice Baked Pottery has to offer at twicebakedpottery.com
Smart Retailer (USPS 011-498) (ISSN 1076-7282) is published eight times a year (Jan, Feb, Apr, June, July, Sept, Nov, Dec) by JP Media LLC, N7528 Aanstad Road, Iola, WI. Periodicals Postage Paid at Iola, WI 54945 and at additional mailing offices. SUBSCRIPTIONS: Free to qualified U.S. retailers only; all other U.S. subscriptions, $19.95 for eight issues; in Canada, $42.95 for eight issues; other foreign subscriptions, $54.95 for eight issues, prepaid in U.S. funds. For subscription inquiries, address changes, or adjustments, write to Smart Retailer at P.O. Box 8551, Big Sandy, TX 75755-9766 or call (855)367-4819. When moving, send your old address as well as your new address and zip code. Allow six weeks for changes. When inquiring about your subscription, please include your address label.
POSTMASTER: Send address changes to Smart Retailer, P.O. Box 8551, Big Sandy, TX 75755-9766. Printed in the U.S.A.
Handmade Stories
Long before a pandemic and supply chain issues brought attention to the importance of carrying handmade and locally made products in gift shops, I had already noticed such a trend. And I am reminded of it each time I drink coffee out of a mug made by an artisan or wear earrings made by a jewelry artist. In some cases, I made those purchases more than a decade ago.
The seafoam green earrings I found at a local boutique are such an example. The color makes me happy, and I have worn those earrings more times than I can remember.
I began working on this issue of Smart Retailer smack in the middle of the holiday season — a time when many people gave and received handmade gifts that were bought in gift shops.
Stories of where the items were found and about the artists who created them were undoubtedly shared. Retailers make it easy to do this thanks to the details they often include by the handmade products they highlight in their stores.
They connect the creator to the recipient. Whether bought for oneself or someone else, they make the purchase a personal one.
This issue is chock full of handmade products — from the items featured on the cover to the products that are the focus of one of the product categories.
And the Retailer Spotlight feature is about a collective in Texas filled with — you guessed it — items created by local artisans. This collective opened during the pandemic and added a second location last year.
I get excited when I can tie the store that I write about for Retailer Spotlight to one of the product categories featured in the issue. It shows how you can do the same thing.
Whether you are looking to expand the handmade section you already have in your store or searching for ideas to create your first area highlighting such products, you are bound to find inspiration on these pages.
And everything you need to aid in your decision-making process is here. This includes product descriptions, website addresses, and contact information. See what catches your attention — and ultimately the eyes of your customers!
Remember as well to take the time to share the stories behind the handmade items in your store. With words and images, tell your customers about the artisans. Introduce them to these makers with information that is not only in your shop but also on your website and social media.
Watch those who visit your store pause to learn about these makers. Smile each time you sell one of those products, knowing you are supporting their work. Here’s to the creators!
ANGIE LANDSVERK EDITOR
VOLUME 33, NUMBER 2
Diana Jones President/Publisher, ext. 151 D iana J @jpmediallc.com
Angie Landsverk Editor, ext. 112
Angie L @jpmediallc.com
Hannah Kelley
Associate Editor
H annah K@jpmediallc.com
Lisa Nelson
Advertising Sales Manager, ext. 114 Lisa N @jpmediallc.com
Can’t make the trip? Or planning a trip and just want to make sure you get your favorite items?
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Spring is approaching and then summer. My store thrives at different hours during those times of the year. How can I effectively communicate my upcoming seasonal hour changes?
First, I want to applaud you for embracing change even when this change demands some heavy — so to speak — lifting. Optimizing your store hours based on seasonal trends is a critical factor to also optimizing store success, so kudos for making this happen.
To ensure your business is well-positioned to gain customer visibility and updates about shifting store hours, consider the following three tips.
Identify store hour changes in all digital touchpoints that support customer communication.
From social media and online review sites to email marketing blasts, local store directories, and more, be sure every digital touchpoint that represents your business is updated with your store hours. In some cases, you can list your hours for the entire year, such as fall and winter hours as well as spring and summer hours. But in other cases, you need to adjust these as seasonal hour changes incur. To help set your store up for success here, begin by identifying a list of all the various online destinations in which your store is represented. From there, review each site and determine if you can provide hours listed year-round or need to adjust them seasonally.
Set reminders in your calendar or however you track your store to-do-list and be sure to make necessary edits without any overlap to the actual change in store hours. These simple yet effective communication updates help any customer who digitally connects to your business to ensure they are aware of these schedule changes.
Begin notifying existing customers of store hour changes no less than 30 but ideally 60 days ahead of time.
Being proactive is always ideal when it comes to effectively managing a store, and in the case of store hour changes, this remains just as important as any other responsibility. Leverage in-store signage, employee communication, email marketing campaigns, social media posts, and even updates in local media outlets to share the news of your upcoming schedule changes. If possible, add the details about your adjusted hours on receipts, so customers are alerted to these upcoming changes and can plan their future shopping trips accordingly. The power of in-store signage and in-store employee communication should not be overlooked as well. Repetition in hearing and seeing these
updates aids in your customers understanding that change is on its way.
Leverage your storefront window and community partners to share your updated hour news.
Sometimes old-fashioned marketing is the best kind. And when it comes to brick-and-mortar news, storefront windows often do the best job.
Incorporate a sign that alerts customers to your seasonal hour changes and if possible, keep these up year-round to really train your audience about your unique shifted hours throughout the year. If there are community partners you routinely work with, ask them to share your changing hours with their audience as well as via an email blast, in-store signage, or better yet … both.
Hand out flyers for nearby businesses to share with their customers. If it makes sense, hang signage on community news boards throughout your town to help spread this news, too.
Finally, remember the path to purchase is not straight for consumers. As a brick-and-mortar store operator, you must recognize that how consumers discover you is not always a physical experience.
Often, consumers identify where they want to shop by using Google Maps, social media hashtags, and through word of mouth. Be sure to prepare all customers — both existing and potential — to understand your store hours no matter how they discover you on their path to purchase.
Nicole Leinbach Hoffman is the founder of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. Her work has been featured in Forbes, Entrepreneur, Business Insider, the UK’s Telegraph, CNN, the Today show, and countless other industry resources. Additionally, she has supported American Express’s Small Business Saturday as a spokesperson and is the author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business, published by McGraw-Hill. With a core concentration on small businesses and independent retailers, she welcomes you to connect via Instagram at @RetailMindedWorld and Twitter via @RetailMinded.
Always
Bright Pastel Holiday
The cheerful holiday collection is made in lots of fabrications — applique, embroidery, and hook. On-trend colors will carry into the 2025 holidays.
Peking Handicraft, Inc. pkhc.com sales@pkhc.com 650-871-3788
Spring Seasonal Collection
Handcrafted soy wax, two-wick candles are available in six custom essential oil fragrances, including the new Lilac and Sun Day. This limited-edition collection also welcomes spring with new reed diffusers and a petite candle gift set in updated packaging.
The handmade Pyrex glass ornament has gold-etched details. Egyptian Museum egyptianmuseum44.com egyptianmuseum44@msn.com 732-564-0830
One-Touch LED Pillar Candles
With a touch, these LED candles turn on and off. They feature warm flickering light. Set of three. Harman harmaninc.com info@harmaninc.com 800-363-7608
Flour Sack Gift Bag
This versatile bag can be filled with gourmet gifts and then transformed into a flour sack towel. To open the towel, start by clipping a few stitches at the top and work your way down. Lint-free, highly absorbent, and fast drying.
Quoting Psalm 16:11, this piece measures 11.75" w. x 14.875" h. x 1.75" d. Frame has a gray wash. Dicksons, Inc. dicksonsgifts.com eanderson@dicksonsgifts.com 812-522-1308
Piggy Back Power Magnetic Battery
This power bank holds an enormous 10,000 mAh of energy to wirelessly power up a phone. Magnetizes effortlessly in place and stays there when the device is put down or while it’s in use.
Made from metal, the sign features an embossed blue border, mixed greenery, and vibrant butterflies of all colors. Text at the top is olive green. A sawtooth hanger allows for easy display. 5.25" w. x 16" h.
Handcrafted by artisans, the necklace blends bold colors with a timeless design. Round crystals are hand-set on a 14K gold-plated chain, which is adjustable from 16" to 20" and secured with a lobster clasp.
This seed-starting kit simplifies gardening. Crafted from eco-friendly materials, it ensures high germination rates, faster growth, and easy transplantation with minimal waste. The compact, reusable design transforms seeds into thriving plants effortlessly — ideal for beginners and seasoned gardeners alike.
Garden Works gardenworksusa.com karen@gardenworksusa.com 425-455-0568
Pistachio Macaron Reed Diffuser Set
The 5 fl. oz. diffuser set offers continuous fragrance for up to 12 weeks. Features a sleek, modern design (8.3125" h. x 2.7" base). Provides a hassle-free, long-lasting aromatic experience to elevate any room.
This kit is a modern take on an ancient art form. A tactile, relaxing art experience, it is a great gift for a friend or family member. Creative Adventures creativeadventureskits.com customercare@getcreativeadventures.com 866-488-2738
Mangiacotti Peach
Bellini Collection
The new collection has a sparkling fragrance with notes of southern peach. It includes foaming soaps, room fragrance, luxury bar soap, and soy candles. All products are made in the USA with essential oils and earth-friendly ingredients. Boston International bostoninternational.com orders@bostoninternational.com 800-637-5061
Rainbow Sandstone Crescent Taper Holder
Experience the enchanting beauty of sandstone with this taper holder. Features natural pebble-like forms and a stunning mix of soft pastels and warm sunset hues. Use as a charming centerpiece or to create ambient lighting.
Be Home wholesale.behome.com info@behome.com
510-848-5060
Raincoat Duck
Ready for the rainy weather, this fabric duck wears a bright yellow fabric raincoat with wooden buttons. He stands on his own in his blue fabric galoshes. 6" w. x 12.5" h.
Bright Ideas
brightideaswholesale.com
support@brightideaswholesale.com 614-916-3840
Edgewood Hall
Holiday
Collection
The Squirrel and Acorn are two styles in the new Edgewood Hall Holiday 2025 collection by Eddie Ross. The woodland collection has old world clips and beautiful glitter throughout.
The Whitehurst Company, LLC thewhitehurstcompany.com info@thewhitehurstcompany.com 585-473-4790
Sweet Memories Bath and Body Soaps
A spinoff of the company’s successful slider tin lip balms, this collection of bar soap is made with all-natural shea butter. Available in six different scents: Apple Cider, Juicy Peach, Lemon Verbena, Peppermint, Pineapple, and Rose Milk.
TINte Cosmetics tintecosmetics.com
stacy@tintecosmetics.com 305-793-0399
Floating Lotus
Three layers of unique hand-formed acrylic are permanently bonded to waterproof, buoyant foam. Multiple color variations available, including fluorescent (which has a natural glow effect) and a soft frosted acrylic. Perfect for bird baths, ponds, and other water features.
The Colored Petal thecoloredpetal.com
Troy@thecoloredpetal.com 253-670-0496
Spiral Notepad
Each notepad is 4" x 4.5" and has 75 sheets. Can be stacked, pegged, or displayed in one of the company’s recommended counter units. Order in sets of four per style.
Quotable, Inc. quotablecards.com
info@quotablecards.com 917-281-0004
Resin Farm Animals in Buckets
Add rustic charm to décor with assorted 3" resin ornaments. Featuring a cow, pig, and rooster sitting in wood-style buckets with red bows, these whimsical ornaments are durable, detailed, and full of country charm.
Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900
Pickleball-Themed Sunglasses Cases
Zippered cases come with assorted pickleball motifs and include a clip to attach to a pickleball bag.
I Heart Eyewear ihearteyewear.com info@ihearteyewear.com 800-247-7667
Mullet Maintenance Kit
A must-have kit for maintaining a legendary mullet, these products tame flyaways and keep hair looking sleek and stylish. They have the salon-fresh scent of sea salt, ozone, and crisp linen.
Old Town Soap Co.
oldtownsoapco.com
wholesale@oldtownsoapco.com 704-859-1233
Articulated Wood & Gold Taper Candleholder
Bring timeless elegance to any space with this mid-century-inspired candleholder. It features a rich brown wood finish, gleaming gold accents, and an articulated design, combining vintage charm with modern versatility.
Made Market Co. mademarketco.com mademarketco@gmail.com 785-621-6233
Humorous Birthday Card
The new “Senior GPS” birthday card reads, “Hope this birthday finds you well. Happy Birthday!” Printed on demand in the USA. NobleWorks nobleworksinc.com orders@nobleworksinc.com 800-346-6253
Entertaining & Tabletop
Summer Escape Collection
This entirely new limited-edition collection of three candle scents is inspired by luxury Blue Zone travel destinations. Banana Wild, Poolside, and Rainforest Palm are decadent scents debuting in the company’s signature large two-wick candle size. Handcrafted with 100% soy wax.
Wooden mushrooms are perfect accents for spring and summer tabletop displays. Stems are a neutral wood color, and the tops are painted green with white polka dots. Also available with painted pink or yellow tops. Two-piece set: 2.5" h. x 2.5" dia. and 4.75" h. x 3.5" dia.
Bright Ideas
brightideaswholesale.com
support@brightideaswholesale.com 614-916-3840
Harlow Bright Butter Dish
Keep butter fresh and stylish with this exclusive dish. A masterpiece of enamel art, it features an elegant outline design in vibrant blueberry with tamarind and mango accents.
Be Home wholesale.behome.com info@behome.com 510-848-5060
Dark Chocolate Blueberries
Cultivated blueberries are coated in layers of delicious dark chocolate, resulting in a sensational confection that is sure to please all chocolate lovers. The 3 oz. snack pack size is available in displays and quantity boxes.
Dillon Candy Company dilloncandy.com info@dilloncandy.com 800-382-8338
Spring Bunny Bowl
An assorted set of three nested mango wood bowls feature floral and bunny designs.
Metal buckets have a galvanized finish with light distressing. Each features a colorful embossed design depicting a ring of butterflies and flowers around the words “Spring is in the air.” A set of two, the buckets can nest for streamlined storage. Small: 3.5" h. x 4" d.
Sought after by beachcombers and designers, traditional glass fishing floats were used by fishermen for over a hundred years. These LED glass floats bring a touch of that seaside history to any home. LED lights add sparkle and highlight the texture of the glass. Six-hour timer. Gift Essentials giftessentials.com sales@giftessentials.com 800-288-0029
A leader in home décor accents, wall art, and resin figurines.
Crossroads Original Designs/Blossom Bucket Bucyrus, Ohio www.crossroadsfamily.com sales@crossroadsfamily.com 866-247-0156
Home, reimagined—where style meets comfort and every detail tells a story.
Fieldstone Home Norfolk, Virginia www.fieldstonehome.com info@fieldstonehome.com 757-855-0800
Our Handmade Flatware Is Jewelry for the Table
More than just soup & dip! Choose from over 80 delicious cooking blends. Halladay’s Harvest Barn Bellows Falls, Vermont www.halladays.com sales@halladays.com 802-463-3471
Simplifying the way you cook, gift, and entertain since 1991. Wind & Willow Mount Vernon, Missouri windandwillow.com customerservice@windandwillow.com 888-427-3235
Time to get your stock for Summer! Twice Baked Pottery, LLC Jefferson, Wisconsin twicebakedpottery.com twicebakedpottery@yahoo.com 920-605-2112
Chips and Dip Set
This two-piece set is both attractive and multifunctional. The chip tray can also be used as a baking dish.
Incorporate a textured, colorful accent into everyday or springtime décor. The green-wrapped ring with various shades of purple makes a great addition to a decorative vase or pillar candle display. 6.5" inner diameter, 12" to 14" outer diameter.
Filled with real spices, place a hot dish or kettle on the 10" x 10" hot pad to release a wonderful aroma. It also serves to protect table and countertop surfaces. Machine-washable. Comes packaged with a header. Alice’s Cottage alicescottage.com info@alicescottage.com 800-288-7977
Strawberry Season Candle
The strawberry-scented candle is launching in spring/summer 2025. homesick homesick.com jen.willis@winbg.com 317-407-7740
Fish Swatch
A green-and-gold fish is featured on this 10" x 15" oval placemat/trivet made of braided jute. The handstenciled design makes each one unique. Capitol Earth Rugs earthrugs.com sales@earthrugs.com 800-562-1885
Medallion Linen Blended Tabletop Collection
Elevate the dining experience with this collection. It features intricate medallion and floral motifs in rich shades of blue. With beautifully crafted napkins and tablecloths, it creates a cohesive and sophisticated look for any occasion.
Effortlessly blending playful elegance with a touch of charm, this sleek gold caddy set has a midcentury modern look. It features a footed design and coiled handle for easy portability, combining vintage flair with modern functionality. Made Market Co. mademarketco.com mademarketco@gmail.com 785-621-6233
Sea Grasses Tea Towel
A beautiful new design with a black-on-gray color scheme is available on a thick woven jacquard tea towel made of 100% cotton. Mierco European Linens mierco.com info@mierco.com 888-277-8838
Bloom Wheat Table Linens
Block printed by hand on 100% kora cotton using lowimpact dyes, this set of four 18" x 18" table linens features contemporary motifs. Machinewashable. Fair trade and crafted by artisans from India. Sustainable Threads sustainablethreads.com info@sustainablethreads.com 732-940-7487
Pistachio Macaron Tin Candle
This 4 oz. candle offers a luxurious scent with toasted pistachio, almond milk, marzipan, vanilla, meringue, and musk. Comes in packs of eight, burns for 30 hours, and measures 2.97" x 2".
The 10.5" serving bowl is crafted from ceramic and has a light-tan finish with a dark brown rim and speckles. A heartfelt sentiment wraps around the entire inside, adding warmth and meaning to every meal. Pavilion
Available in circular and rectangular shapes, trays like the one pictured also have a variety of pattern options. The Darling Effect thedarlingeffect.com orders@thedarlingeffect.com 616-209-8731
Western Santa With Guitar & Gift Boxes
Celebrate the holidays with a country twist. Dressed in a cowboy hat, boots, and plaid shirt, this festive Santa carries stacked gifts and a guitar. Perfect for Westernthemed décor.
Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900
Let It
Bee Trivet
The braided jute trivet (10" round) features a hand-stenciled bee and floral design. Customers will love the soft-yellow border and natural jute texture for setting a spring table.
This tall metal container has a rustic patina and textured finish, enhancing the vintage appearance of the oversize pitcher. Perfect for faux florals. 15.5" h. x 7.5" dia.
The Hearthside Collection thehearthsidecollection.com contact@ thehearthsidecollection.com 614-626-8493
Wooden Tray
This circular wooden tray features delicate engravings of various botanicals. 12" dia. Melrose International melroseintl.com marketing@melroseintl.com 800-282-2144
Let Me Be Wild & Free Wooden Mushroom Book Riser
This lovely riser stands on four wooden thimble-style legs and is designed to look like a book. It has a white finish with subtle crosshatching and lightly distressed edges. The spine of the book reads “Let Me Be Wild & Free” in gray typewriter-style text.
Col House Designs colhousedesigns.com custserv@colhousedesigns.com 800-777-1442
Wine & Beverage Tumblers
Tumblers feature the popular Emerald Coast Calmettos artwork also found on the company’s ceramic coaster sets. The stainless steel rim adds just the right touch for an elegant yet casual look. Calmettos USA calmettosusa.com william@calmettosusa.com 864-430-8967
Curiosity
New for 2025, this collection is inspired by the whimsical allure of curio cabinets and the eclectic, rare collectibles they hold. The unexpected fragrance blends transform any space into a sanctuary of discovery and adventure.
Measuring 6' x 6', this blanket is highly absorbent, soft, and durable. It is reversible, with unique patterns on each side, and is made from 80% recycled polyester and 20% polyamide (48 recycled bottles). Perfect for picnics, beach outings, or cozying up anywhere outdoors.
This 20" melamine serving tray showcases a clean white organic design with artwork of a vibrant red lobster at the center. Durable and lightweight, it’s perfect for serving seafood spreads, snacks, or drinks. Ideal for summer gatherings or nautical-themed décor.
The classic farm animal stack now comes with a twist. Featuring heavily carved edges and a weathered-white finish, this piece includes floral wreaths and frayed rope tails. 9" w. x 14" t. with a 2" d. base.
The Hearthside Collection thehearthsidecollection.com contact@thehearthsidecollection.com 614-626-8493
Coasters With Holder
A set of five wooden coasters comes in a matching holder. Each has an elegant black design with wooden edges engraved with leaf patterns. 5" h.
Melrose International melroseintl.com marketing@melroseintl.com 800-282-2144
Handmade, Upcycle & Recycle
Bless This Home Electric Candle
The LastingLite candle sleeve and base are handcrafted in Indiana. CR Designs cr-designs.com info@cr-designs.com 260-589-8283
Monet’s Woman With Parasol
The Artist Series transforms paint strokes into paper strips using the ancient art of quilling. Each card takes several hours to make, reimagining a famous work of art into a magnificent greeting card that can either be sent to loved ones or framed.
An assorted set of four pastel pot covers with saucers features scalloped edges. Available in blue, yellow, teal, and peach. Made of recycled organic materials. burton + BURTON burtonandburton.com sales@burtonandburton.com 800-221-2043
Recycled Cotton Mismatched Socks
Sustainably made in the USA with recycled cotton, these socks have been a classic top-selling gift in stores for 25 years. Crafted with care and intentionally mismatched, the spring lineup of colors is one of the best yet. Solmate Socks wholesale.solmatesocks.com wholesale@solmatesocks.com 802-765-4177
Solid wood signs handmade in Eau Claire, WI. 1000’s of designs, 50+ colors.
This luminary features an exclusive, handmade technique called wax painting. Layers of wax and metallic swirls encircle the inside of clear glass, causing a striking glow to emanate with varying intensity and detail when lit.
Grown and Crafted in Carlisle, PA Meadowbrooke Gourds Carlisle, Pennsylvania wholesale.mbgourds.com sales@mbgourds.com 717-776-3770
Decorative Pill Organizer
Keep pills handy in this unique pill organizer. Choose from a wide variety of sizes and configurations. Each handmade box is a one-of-a-kind treasure. Just flip the box over to access its hidden pill compartments.
Appearing on a soft poly-cotton blend fabric in a heather orchid tone, this shirt reads “Be Kind” in bold cream letters. Behind the text is a dark gray design featuring wildflowers and greenery in a hand-drawn style. Designed and printed in the USA.
Col House Designs colhousedesigns.com custserv@colhousedesigns.com 800-777-1442
Kantha Sari Jacket
Each jacket is handmade using 100% cotton, upcycled saris that are quilted together using the traditional kantha stitching technique. These fair-trade jackets are reversible and feature indigo blockprinted trim and pockets.
Specially designed for people aged 40 and older, this skin serum boosts collagen and cell regeneration, which gives skin a bouncy feel and a dewy look. Formulated with bakuchiol, papaya, and black raspberry.
Handcrafted in Missouri, this serving plank features genuine horseshoes mounted as handles and a base. Made with regionally harvested hardwoods, it serves as a cheese board, appetizer serving plank, charcuterie board, and more.
Gift Essentials giftessentials.com sales@giftessentials.com 800-288-0029
Tulip Bouquet Electric Candle
Exclusive interchangeable candle sleeves and bases are handcrafted in Indiana.
CR Designs cr-designs.com
info@cr-designs.com 260-589-8283
Tallow Balm With Frankincense
Made with the tallow of 100% grass-fed cows, squalane oil, and 100% organic frankincense essential oil, the balm absorbs well and hydrates effectively for all skin types, even oily and tricky skin.
Rinse Bath & Body Co. wholesale.rinsesoap.com wholesale@rinsesoap.com 678-525-1927
Hummingbird Feeder
This feeder is handmade with durable Pyrex glass. Egyptian Museum egyptianmuseum44.com egyptianmuseum44@msn.com 732-564-0830
World Wooden Map
This handcrafted 3D map is a stunning blend of art, décor, and craftsmanship. The versatile puzzle enhances any space, making it both a decorative masterpiece and an engaging tool for memories.
Enjoy The Wood b2benjoythewood.com yuliia.shukurova@enjoythewood.com 063-658-0767
Again Friends Lovey
Character loveys feature a beautiful color palette created with fabrics that are soft, huggable, sustainable, recycled, and textured — perfect for comforting babies. Crafted with care and environmental consciousness.
Mary Meyer marymeyer.com linda_colson@marymeyer.com 802-365-7793
Organic Indigo Sea Napkins
Crafted by rural weavers from India, napkins are made of 100% organic, indigenous, drought-resistant cotton that is hand-spun and handwoven on manual looms. Hand-dyed with botanical and natural dyes. Machinewashable. Set of two. 20" x 20".
OUR HANDCRAFTED JEWELRY IS A CUSTOMER FAVORITE. Made from recycled soda, gin, vodka, wine, beer and sake bottles, our jewelry is a conversation starter. Each piece is a handcrafted wearable piece of art and a reminder to do good in the world.
Garden Critter Stakes
The new line of garden critter stakes incorporates handformed fluorescent acrylic that illuminates and glows with the slightest amount of light. The hummingbird, dragonfly, and butterfly stakes are sure to bring a special whimsy to every home and garden. Display them indoors or outdoors in every season.
The Colored Petal thecoloredpetal.com Troy@thecoloredpetal.com 253-670-0496
Codi Glass
This lovely new recycled Codi glass in blue is versatile in every season. Offered in cake stands, pitchers, candlesticks, vases, drinking glasses, and serving bowls. All items are heavy-duty. Boston International bostoninternational.com orders@bostoninternational.com 800-637-5061
Handbags, Fashion Accessories & Jewelry
Two-Tone Jute Crossbody Bag
Available in 25 colors, this chic and fashionable jute crossbody bag with leather accents is perfect when traveling light.
This raffia structured tote has a heavy cotton twill lining; faux leather bottom, side strip, and straps; and internal zip pocket.
San Diego Hat wholesale.sandiegohat.com info@sandiegohat.com 888-868-0588
Ecru Multibead Stackable Stretch Bracelets
The stretch bracelets are 2.5" dia. Gold-plated crosses are on the center bracelet. Dicksons, Inc. dicksonsgifts.com eanderson@dicksonsgifts.com 812-522-1308
Monstera Bamboo Dangle Earrings
These earrings are perfect for plant lovers and are comfortable. Handcrafted from sustainable, lightweight bamboo in California. Made with hypoallergenic titanium studs. One tree is planted per product sold. Wild Cloud Regenerative Goods wild-cloud.com support@wild-cloud.com 619-386-0101
Alma Tote
The oversize paper crochet tote has a contrasting striped pattern, cotton twill lining, and faux leather handles.
San Diego Hat wholesale.sandiegohat.com info@sandiegohat.com 888-868-0588
Alma Tote
The oversize paper crochet tote has a contrasting striped pattern, cotton twill lining, and faux leather handles.
San Diego Hat wholesale.sandiegohat.com info@sandiegohat.com 888-868-0588
Vintage Pearl Gold Earrings
Timeless elegance meets sustainability with these 24K gold-plated, ecofriendly earrings. Featuring vintage Japanese baroque pearls that catch the light beautifully, each pair is handcrafted from U.S.sourced brass.
With 16 different colors to choose from, creating a novel, reusable party favor gift bag for any theme or holiday is simple and easy. Bags are 5".
Retro Jellies, Inc.
retrojellypurses.com
jellypurse@gmail.com
310-329-2888
Hobo Shoulder Bag
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TRAIN YOUR TEAM TO COMMUNICATE EFFECTIVELY ACROSS GENERATIONS
BY NICOLE LEINBACH HOFFMAN
Retail employees are the backbone of merchant success. Yet too often, the focus is on the customer without connecting the employee to the impact they have on customers.
Year-round, the opportunity for store associates to boost customer care, connectivity, loyalty, referrals, and, of course, sales, is critical to the overall success of a business. But how does this happen?
Factor in the challenges of generational differences among employees and customers alike and whew … it is exhausting to even think about the numerous ways customer and employee collisions may happen! After all, on the path to purchase, it is important to always consider what detours may get in the way of a transaction. And like it or not, employees are one of them. To help strengthen your customer care through employee
connectivity, begin by recognizing how communication is key despite any generational gaps. From Gen Z college students and stay-at-home Millennial moms to shopping addicted Boomers and hard-working — often multi-tasking — Gen Xers, there are a lot of personalities, lifestyle preferences, communication ideals, and more to consider.
But first, aim to understand the generational differences and more so the generational preferences when it comes to communication. These factors can help you support both employees and customers alike.
A Look at Generations and Their Preference of Communication
Communication styles and preferences vary across generations, which is why it is important to understand how each generation prefers to be communicated with. Now — let’s be honest — this
is not a black and white rule book to live by. However, when approached with the goal of trying to better understand how individuals vary, this can help retailers better support their employees and customers.
Generally, Baby Boomers prefer face-to-face interactions, phone calls, and in-person meetings. This is great for brick-and-mortar stores, but do not ignore the general understanding of why they are the way they are.
Baby Boomers grew up using rotary phones, so depending on which Baby Boomer you are communicating with, remember not all prefer today’s modern tech for communication. Boomers often have more leisure time, so chatting in depth is something they may lean into as well.
Generation X tends to prefer a balance between traditional and modern communication methods, including email, face-to-face interactions, text messaging, and social media. Of all the generations, they tend to be the most flexible in terms of understanding the variations of today’s communication standards since they can relate to their immediate older generational peers and younger generational peers.
Millennials are an example of employees and consumers who distinctly like what they like and do not like what they do not like. This includes how they communicate, with texting, talking, and posting all equally valuable to them but not always in the expanded details older peers may desire. Encouraging more elaborate or in-depth communication from this generation is often helpful to support stronger communication understanding from
their audience — regardless of which side of the equation they stand on.
Generation Z uses more visual, accelerated methods of communication thanks to their upbringing with social media as a key part of their communication learnings. Think videos, visual displays with strong pictures, and snappy but effective conversations that get to the point. Generation Z values personalization and authenticity in communication as well, so do not look at this generation as a one size fits all.
The Alpha Generation includes young consumers and young employees alike. They are still learning best practices in spending, buying, and communicating, so make sure this generation is nurtured with some TLC, despite how frustrating it may sometimes feel to more mature counterparts.
Looking down at their phones is common for this generation. As leaders of a business, it is critical to identify store standards about not just how to communicate but also what is not accepted while on the clock.
To bridge communication gaps between each of these generations, you can:
1. Provide multiple communication options for employees. This may include various welcome phrases to greet customers, the option for video conferencing to connect when not in the store, collaboration tools such as customer service apps, and signage throughout your store to support your employees in engaging with your customers.
2. Set expectations for when to use different channels. For example, conversations regarding returns should always be face-to-face or texts must be delivered during certain hours only between employees and customers. Consider all scenarios you can to be as clear as possible about these expectations.
3. Acknowledge and adapt to these variances in communication styles. A key factor for better supporting employees and customers from different generations than your own is acknowledging there may be communication preferences that do not align. Recognizing this helps overcome hurdles.
Why Employees Need To Matter Most
All generations agree that great customer service starts at the top. This means everything happening in your store is pre-determined by the people working in it. From the inventory you select — whether by an employee or yourself — to the environment your store creates for customers, each detail matters. These details represent your store and reflect someone from your current team. It may be someone you hired temporarily, a person you welcomed to support your business in some small but still meaningful way, or even yourself.
Collectively, they all become the “who” of your business. And trust me — who matters.
Who speaks to your customers. Who communicates with vendors. Who identifies inventory to order. Who recognizes opportunities to consider. Who ignores opportunities by choice.
Owners or upper management set the store’s tone. Their decisions about who to support them, as well as ones about operations, influence everyone and everything underneath them, including customers. Managers, or those just under owners of smaller businesses, should perform in a way that is ideal for upper management.
Additionally, they should react according to how management would. This trickles down to everyday retail associates, including both full- and part-time employees. And again, this trickledown impacts customers.
At this level, employees need to be led by example. They react to what they see around them. If they see managers checking their phones all day, they think they can check their phones all day — or resent managers who tell them not to do this, yet they do so themselves.
Every employee is different, and how they communicate varies. This can be a good thing. But the goal is to create harmony and consistency in your store to deliver strong customer care no matter who walks into your store.
Despite Employees Mattering (in Theory) Most, Customers Are Truly the Boss
Recognizing employees impact all the actions in your store and help create its perception, it is important to also recognize customers are truly the bosses of your business. Without transactions being made, you simply cannot keep a business alive.
To help strengthen employee connectivity to customers across every generation, consider how communication matters most. The ways to review this include the following:
• How customers are greeted when they walk into your store. Is there a standard you have set for greeting customers, or is this loosely defined or not defined at all? Do you provide exact examples of what employees need to do when a customer walks into your store? Does this vary based on who the customer is perceived to be, such as a mature woman versus a group of young teens shopping together?
• How customers are supported during their store visit. While every store will and should vary, it is important to identify how you want your employees to support customers as they navigate your store. Are they offering to help them or suggesting items along the way? Are they told to share current store promotions? Do they just wing it based on their own judgment of the situation?
• How customers are communicated with between store visits. Once a customer has opted in to become communicated with from your store, how is this managed? Do you share mass email blasts? Do you share personalized email blasts? Is text message marketing — or SMS messaging — incorporated for customers who prefer this? Are phone calls made to loyal customers or those looking for something specific?
• How customers are communicated with both during and post transaction. This is a critical opportunity to optimize both the current transaction and future transactions. What protocols are in place to ensure no matter who is working, they are communicating your store standards of collecting customer information? For that matter, do you have an exit communication standard in place? If not, why?
Finally, aim to analyze your current customer communication standards for both you and anyone who works in your store to ensure you are equally supporting everyone … even if they feel like they do not relate to them, know how to talk to them, or know what to say.
Excuses stack up and over time, add up. So, as you look ahead to the future of your store, be sure strengthening communication standards and expectations alike across all generations is a top goal.
Nicole Leinbach Hoffman is the founder of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. Her work has been featured in Forbes, Entrepreneur, Business Insider, the UK’s Telegraph, CNN, the Today show, and countless other industry resources. Additionally, she has supported American Express’s Small Business Saturday as a spokesperson and is the author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business, published by McGraw-Hill. With a core concentration on small businesses and independent retailers, she welcomes you to connect via Instagram at @RetailMindedWorld and Twitter via @RetailMinded.
Partner With AMIBA’s Choose Indie Campaigns
Since 2025 is only a few weeks old, it is the perfect time to start thinking about creative marketing campaigns for the new year if you have not done so already. The American Independent Business Alliance (AMIBA) has announced a series of Choose Indie local campaigns and invites independent businesses to partner with them throughout the year.
Business owners are urged to choose the campaigns that best fit their overall goals and sign up to participate, whether it is for one, two, or all nine. Upcoming local campaigns include:
• Choose Indie Sustainable (March). This is a celebration of B corps, cooperatives, and other triple-bottom-line enterprises.
• Move Your Money: Bank Local, Invest Local (April). Inspire your community to invest in community banks and credit unions.
• Bicycling Means Business (May). Throughout the month, celebrate the connection between bicycling and healthy local economies.
• Choose Indie Pride (June). Celebrate LGBTQ+ businesses, equality, and inclusion all month long.
Visit amiba.net/choose-indie-local-campaigns/ to register for one or more Choose Indie campaigns.
“Gratitude
isn’t just about being polite or sprinkling around a few ‘thank yous’ like confetti. It’s about building an atmosphere where people feel connected and appreciated for their contributions. When people feel seen, they’re more motivated, engaged, and willing to help.”
KARIN HURT AND DAVID DYE, LEADERSHIP DEVELOPMENT EXPERTS, ON LETSGROWLEADERS.COM
Local Radio Loves Local Businesses
In an age of increasing reliance on digital marketing, smallbusiness owners are advertising less on traditional outlets like TV, print, and radio. While digital marketing reaches customers nationally and internationally, traditional outlets are still valuable for reaching local consumers.
Investing fewer advertising dollars in local media could mean missed opportunities to reach a different customer demographic, according to Loyd Ford in a recent article for Radio Ink. Local radio is an especially good fit for small independent businesses, Ford says. Stations support small businesses through live broadcasts to recognize a milestone or special event, contest prizes, and affordable advertising packages.
Business owners should not hesitate to reach out to sales managers at their local stations; likewise, sales managers at local stations should identify underserved business categories and direct sales reps should contact new and existing businesses in each category.
Start building a mutually beneficial relationship with a fellow small-business representative that could reap tremendous rewards. Read more at radioink.com/2024/11/11/loyd-fordspread-your-influence-locally/
Celebrating Small Victories Has Big Impact
In business, it is easy to celebrate big achievements — so many years in business, hitting certain revenue targets, or expanding your product or service. Recognizing the big wins is important, but celebrating those small successes is even more critical.
Jim Kaveney, founder of Unlimited Heart Health & Wellness, says in a SmartBrief article that small accomplishments deserve just as much fanfare as big accomplishments. Kaveney said when leaders recognize the small but meaningful triumphs, it boosts their team’s morale and retention. He shares five reasons why it is important to celebrate the little things:
• Numerous studies have shown dissatisfaction or feeling underappreciated are two big reasons why employees leave their jobs. When a manager or business owner recognizes an employee’s small win, such as acquiring a new skill or even figuring out a solution to a tricky problem, it makes an employee feel appreciated and valued.
• Praise triggers dopamine, a feel-good chemical in the brain that reinforces the desire to repeat the behavior. Small wins trigger a dopamine loop of motivation that keeps people working toward their next objective.
• Success often comes in small steps, so celebrate each achievement. Recognition along the way will boost the team members’ motivation and they will be more inclined to see the project through to the end.
• Acknowledging small wins shows team members progress, rather than perfection, is what is most important.
• Recognizing small wins helps team members see the connection between daily efforts and the long-term result.
Visit smartbrief.com/original/5-reasons-to-celebrate-small-winsin-your-team for more on this topic.
Independent Businesses Help Communities Thrive
It is no secret that small independent businesses are at the heart of many communities. Small businesses are the youth sports team sponsors, donors for raffle items, and so much more.
A post on the American Independent Business Alliance (AMIBA)’s blog discusses what is called the Local Multiplier effect and how to quantify the impact of local businesses in your community. The Local Multiplier effect occurs when consumers spend their dollars at locally owned and independent businesses — those dollars move through the community two to four times more than money spent at a non-local business.
Read the full story at amiba.net/local-multiplier/.
Every business has its share of natural-born leaders; others need more time to come into their leadership potential. Shawn Cole, president and co-founder of Cowen Partners Executive Search, writes in a SmartBrief article that building a leadership pipeline relies on empowering team members through ownership and decision-making. Cole recommends five strategies for unlocking a team’s leadership potential:
• Embrace challenges. You likely feel pressured to always have the answers (and your team is likely to look to you for guidance). Rather than shoulder the burden of handling challenges alone, encourage a dialogue and create a culture of collaboration.
• Assign ownership. Build your employees’ confidence and allow them to stretch their skills by assigning them projects, with the assurance you will assist as needed. This is a way to slowly build a leadership pipeline while showing your employees you trust their skills and abilities.
• Set stretch goals. As the employee’s confidence and skill sets grow, work with them to set new goals that continuously challenge them and foster a culture of continuous learning. Stretch goals help to push the employee further out of their comfort zone and nurture a mindset of growth.
• Involve your team in decisions. Similar to involving your team in shouldering the burden of tackling challenges, involve them in making decisions. This is especially important if you are facing a decision that affects the entire team.
• Support external learning. Encourage your team members to learn beyond the scope of their current role or available resources. Professional development courses, webinars, seminars, or certification programs are all excellent ways for team members to stay current in their respective fields and bring new ideas and energy to projects.
Go to https://bit.ly/leader-potential to read more.
Pallets were used in this display — providing an example of how to reuse something for a prop. A loan or another type of pop-up display can provide additional exposure for a recycling/upcycling business.
Save Money,
Save t he P lanet
What Can You Reuse as Props in Your Displays?
You want to save time planning and executing displays. You want to save money by reusing or upcycling props. You want to communicate your commitment to sustainable practices.
A Design Challenge Trifecta
For some businesses, effective visual merchandising comes easily and without undue financial strain. Oh, how I envy you! A display friendly space can make a BIG difference in the impact of well-executed and LOW-COST displays.
PHOTO COURTESY OF SUSAN KEZON
AMY MEADOWS PHOTOS
Another critical consideration is STORAGE for both your backstock, fixtures, and props. Chances are you already place a priority on storage. Sure, you can make a commitment to reuse prop items, but where are you storing them?
Let’s look at reusable, cost, and storage friendly props that stack, nest, and roll!
Pallets and Scrap Lumber
What can’t we do with pallets? Creative reuses of these shipping essentials include benches, risers, tool storage, and even my brother-in-law’s headboards.
Even if you painted them or pounded nails into them, they still perform as intended for moving companies, storage facilities, and shipping. I am sure if they were torn apart into splintered planks, someone could find a way to use them in a display.
Tools of the Trade
Fabric scraps. Knitting needles. Bubble wrap and boxes. What is piling up in the back? All those “I’m sure I can do SOMETHING useful with this … but what?”
That something useful could be the foundation of a window display or strike point/trend statement. I have seen terrific windows with curtains of empty clothes hangers.
All Things Paper
The holiday season is always a good opportunity to reuse stray boxes — a quick gift-wrap and ribbon and you are set.
REI does not just talk the talk about low-impact, Earth-friendly products and practices. It walks the walk with its store fixtures and signage. Bravo.
Items like doors, cabinets, and windows can be rerouted from dumpsters and used in displays.
Suspended overhead at a taproom entrance, this assembly of taps also creates an impact from the parking lot as one approaches. Some drilling, a little wire, and I am guessing a simple grid wall were needed to make this wow display happen.
However, remember there are OTHER gift-giving holidays, such as Valentine’s Day, Mother’s Day, and Father’s Day. If you want to wrap those boxes for extended reuse, I recommend lightweight Kraft paper and a simple ribbon.
Twine is a nice, affordable neutral that can be enhanced with seasonal décor at the bow. Think dried flowers, twigs, pom-poms, or tags.
Take the same approach with books. Previous articles highlighted how to use wrapped books as effective risers for jewelry and other accessories.
REI does not just talk the talk about low-impact, Earth-friendly products and practices. It walks the walk with its store fixtures and signage. Bravo.
Mannequins and Fixtures
This may not be on your look-out list, but please be aware many fabrication companies are working to create units or figures that are recyclable or compostable. It is already possible to extend the life of your mannequins and dress forms with a professional paint job or a little reupholstery to replace torn or stained fabric. Please think twice before placing those items in the dumpster.
If you are looking to expand or update your fixture selection, shopping online is daunting — I hate it! I much prefer to scout out fixtures I find in use in various stores.
Do the rack heights adjust easily and smoothly? Are there adjustable feet, so the stands do not wobble?
I put mannequins and forms through the same test for two main reasons. I want to be sure I am buying something well-engineered that justifies the cost, AND I am always worried about the safety of both staff and customers (and merchandise). While this is not as complicated as kicking the tires on a potential new car, it can make a significant difference.
Have an interesting display to share?
Or a question about visual merchandising strategies for your business or your district? Visit www.windowsmatter.com for more information.ilMindedWorld and Twitter via @RetailMinded
I am a huge fan of using what you sell (books!) and supporting your store’s brand and/or mission.
AMY MEADOWS PHOTO
Seeing fixtures in person gives one an idea of how they can be used.
AMY MEADOWS PHOTO
Find a use for your stray boxes during the holiday season.
PHOTO COURTESY OF CYNTHIA WOLSFELD
Pantone Color of the Year
The Pantone Color Institute has chosen Mocha Mousse for 2025’s Color of the Year. This warm, brown hue makes one think of the qualities in chocolate and coffee and captures the desire for connection, comfort, and harmony. Create moments of luxury with the palettes this color offers.
MOSAIC MAKERS COLLECTIVE
Focused on Handmade, Female-Inspired Goods
“We believe in the future of womendesigned, local retail.”
Katy Sensenig Schilthuis has always been great at two things — celebrating creativity and bringing people together.
“My previous experiences allowed me to learn what I enjoyed and what I didn’t, and this journey led me to a role that feels like a perfect fit (even though there’s no such thing as a ‘perfect’ job!),” she
said. “I’ve always thrived in creative environments, and running my own business made me realize how isolating it can be — and how vital community is, especially for local, female artisans.”
Katy is the founder and owner of Mosaic Makers Collective. It opened in Dallas in 2018, with a second location added about 90 miles away in Waco in 2024.
Mosaic Makers Collective moved to this Dallas location in early 2020.
The collective’s Waco location opened in 2024.
Katy Sensenig Schilthuis.
PHOTO COURTESY OF CONLEIGH BAUER PHOTOGRAPHY
MOSAIC MAKERS COLLECTIVE
The collective’s focus is handmade, female-inspired goods, and she explained why. “Supporting handmade goods is invaluable — it stimulates the local economy and directly supports our community. I chose to focus on women because they are often underrepresented in the artisan world,” Katy said. “For example, only about 2.3% of venture capital funding goes to women-led startups, and women-owned businesses often receive less financial support compared to their male counterparts.”
Katy’s background includes working in nonprofits and then in marketing and social media management with small businesses as a freelancer. That led her to start a stationery company, Fresh Out of Ink, in 2016.
She had a light bulb moment while running that company. Katy was meeting talented women at local markets and pop-up
events and said she realized there was a need to form a supportive community around them and provide resources because the women were often “wearing all the hats” in their businesses.
“I knew I wanted to create a space for community, friendship, and support, but I wasn’t sure how to activate it until I saw a space for lease in the Bishop Arts District of Dallas, Texas,” she said. “That’s when the idea clicked — we could create a shop format that would serve as both a retail space and a community hub for female artisans.”
Katy said the Bishop Arts District is one of the most vibrant and historic neighborhoods in Dallas. “Known for its small-town charm, unique boutiques, and incredible dining, Bishop Arts attracts locals and tourists alike. It’s a hub for creativity and community, making it the perfect spot for Mosaic,” she said.
Regarding the collective’s name, Katy said it reflects the concept of a mosaic art piece — a beautiful creation made from different, colorful pieces and each with a unique shape and style. “We are a ‘mosaic’ of women and artisans, each contributing something special to the whole,” she said.
A Fast-Moving Decision
“The transition from idea to shop was incredibly quick — about six weeks. I reached out to the network of women I had connected with through markets and pop-ups, and within a couple of weeks, I had contracts signed with seven other women,” Katy said. “My husband and I financed the shop ourselves, and we worked together to build out the retail space. In just a few weeks, we were open for business in a small, under-300-squarefoot space.”
By February 2020, they outgrew the cozy, 280-square-foot space, moved to a 2,000-square-foot location in the district that also has a 1,000-square-foot patio, and opened there March 1 with 50 makers. Two weeks later, they closed the storefront due to the COVID-19 pandemic and pivoted to an online platform, with great success.
She explained how the Waco location came about. They wanted to expand within two hours of Dallas/Fort Worth, so she could easily visit the location but still give the on-site team creative control.
Waco was perfect. “We see Waco as just the beginning and hope to expand ever further,” Katy said.
The space there includes 2,300 square feet of retail space and 500 square feet of storage in the Silos District near Magnolia Market. “This area is a beacon for makers, tourists, and locals, thanks to its focus on craftsmanship and the influence of Chip and Joanna
At the collective’s new location in Waco, Texas, there are products from around 80 artisans. PHOTOS COURTESY OF CONLEIGH BAUER PHOTOGRAPHY
Gaines,” Katy said. “The neighborhood’s energy aligns beautifully with our mission to support local artisans.”
She said both spaces are in historical buildings. “Dallas was once an old auto garage and gas station, requiring a massive makeover with new paint, walls, lighting, and more,” Katy said. “Waco is in the Percy Medicine building, a historic pharmacy from 1908, where we honored the original brick and tile but added fixtures, displays, and signage.”
Their journey in Dallas has been steady and intentional, with 2024 being their most successful year to date, she said. “Our wholesale line, expanded online presence, and new Waco location have all contributed to this growth,” Katy said.
Katy said one of their biggest challenges has been finding a balance for everyone involved in the collective. “Our artisans come from diverse backgrounds — some have full-time jobs, others
are moms, and their availability to work shifts or participate in events varies. We’ve overcome this by building flexible systems, like dedicated liaison support and a manageable contract model that accommodates their different needs,” she said.
Inside the Collectives
Accessories, apparel, bath and body products, gifts, home décor, jewelry, goods for children and babies, men’s products, paper goods, and pet items are sold there. Katy said the categories remain consistent across both locations, though the specific inventory may vary based on local preferences and artisan availability.
They chose the categories based on the makers they initially partnered with and expanded over time to include more products for men, children, and pets. She said the growth has been driven by customer feedback and artisan capabilities.
About 100 artisans are featured in Dallas and approximately 80 in Waco, with 40 to 50 of them represented in both locations. Katy said that since starting the collective, they have “refined our inventory strategy to include a wide variety of mediums, limiting the number of artisans in each category. We also ensure that each artisan’s voice is distinct, providing diverse styles even within the same category. When sections are full, we maintain a waitlist to ensure balance and fair representation.”
She said their business model is a blend of consignment, community engagement, and a coaching program designed to support artisans’ growth. Six-month consignment contracts are offered, with Katy noting that period was chosen to cover key retail periods like Mother’s Day and the holiday season while also providing enough time for meaningful product analysis. “A shorter term wouldn’t provide enough data to help artisans understand trends, while a yearlong contract could feel too lengthy for newer makers,” she said.
They carefully curate complementary goods from wholesale markets to enhance their artisans’ products. “For example, we might add a wick trimmer to accompany handmade candles. I also attend the Dallas Market to shop for these items and to exhibit our in-house wholesale line, Girl Riot Society,” she said.
The bestsellers include T-shirts, jewelry, and paper goods like cards and stickers. Anything Texas-themed flies off the shelves, as does their Girl Riot Society collection, she said.
Sharing Stories
Katy said they are all about storytelling. “We introduce customers to the makers behind the products they’re buying, creating a personal connection. Occasionally, makers are even on-site, giving shoppers the chance to meet them in person,” she said. “During the holidays, we offer private shopping experiences, allowing customers to book time outside normal hours to shop with friends or solo.”
She said their customers are primarily women who value supporting local and handmade goods. “They’re often looking for unique, high-quality items and are drawn to our mission of empowering female artisans,” Katy said.
Customers are consistently amazed and inspired by the collective’s mission. And she said customers love knowing their purchases support real women in their community.
What makes the business successful? “Our adaptability and the coaching program we offer artisans have been key to our success,” Katy said. “When our artisans thrive and grow their sales, it directly benefits the collective as a whole.”
Mosaic Makers Collective features the products of about 100 artisans at its space in Dallas. PHOTOS COURTESY OF CONLEIGH BAUER PHOTOGRAPHY
It is the only collective of women, Texas-based artisans in their region. “All of our goods are designed by local women, making us truly unique,” she said.
When it comes to marketing, she said social media, particularly Instagram, has been a powerful tool for them. “Reels that tell the stories of our artists resonate deeply with our audience and drive engagement,” Katy said.
FACTS AT A GLANCE
Business Name: Mosaic Makers Collective
Locations: 401 N. Bishop Ave., Dallas, TX 75208; 501 S. 8th St., Waco, TX 76706
Website: mosaicmakers.co
Email: hello@mosaicmakers.co
Phone: 214-428-6277 (both locations)
Employees: 12 (Dallas); six (Waco)
Sizes: 2,000 sq. ft. (Dallas); 2,300 sq. ft. (Waco)
Trade Show Attended: Dallas Market Total Home + Gift
Product Categories: Accessories, apparel, bath and body products, gifts, home décor, jewelry, goods for children and babies, men’s products, paper goods, pet items
Social Media: instagram.com/mosaicmakersco/; facebook.com/mosaicmakersco
POS: Shopify
Community Connections
They stay active in their communities through events, workshops hosted by their artisans, and local engagement, like participating in neighborhood wine walks. “Our patios in Dallas and Waco frequently host weekend pop-ups featuring other artisans, musicians, and performers,” Katy said.
She said, “We believe in the future of women-designed, local retail. Our mission is to celebrate the full creativity of women and support their entrepreneurial dreams. Though business has its challenges, the difference we make in individual lives motivates us every day.”
Katy said there is so much to learn. “I’m currently developing a licensing program to help others launch their own collectives. This all-in-one tool kit will provide contracts, software, merchandising guidance, and more, making it easier for others to replicate our model and foster community-driven artisan shops,” she said.
When asked what she likes best about what she does, Katy said, “I love hearing the success stories of women in our collective. Whether they’ve gotten out of debt, landed major national partnerships, quit their full-time jobs, or made their first sale, it’s incredible to see how Mosaic has helped transform their lives.”
Mosaic Makers Collective’s journey has been an adventure. And Katy is excited for what is next.
