Smart Retailer March/April 2024

MARCH/APRIL 2024

BUSINESS SENSE

32 Wholesale Cash & Carry Warehouses: Plan a Visit To Add Inventory in Your Store

Make the most of your shopping trip by following these tips

44 Supporting Multiple Personalities

Identify employee characteristics and strengths to match their responsibilities in your store.

48 Business Briefs

NRF launches sustainability initiative; covid-19 still affecting retail; a Pinterest peak into the future; big boxes, small formats; slogans for success.

DISPLAY & DESIGN:

51 Home Sweet Home

Use some of these techniques to promote the American-made products you carry in your store.

RETAILER SPOTLIGHT:

54 Bittersweet Blessings

Michelle Hatch started this country and primitive gift shop in the lower level of a split-level home. Since then, the business has moved to a much larger location, and Michelle’s husband, Doug Patch, has joined her full time in it. This shop in Chester, New Hampshire, remains true to its initial focus.

IN EVERY ISSUE

8 Editor’s Note

10 Welcome Exchange

56 Trade Show Calendar

58 Advertiser Index

ON THE COVER: The Hearthside Collection offers a selection of patriotic items like Uncle Sam with Flag, Americana signs, and candles. Shop the best seasonal and everyday selections at www.thehearthsidecollection.com

Smart Retailer (USPS 011-498) (ISSN 1076-7282) is published eight times a year (Jan, Feb, Apr, June, July, Sept, Nov, Dec) by JP Media LLC, N7528 Aanstad Road, Iola, WI. Periodicals Postage Paid at Iola, WI 54945 and at additional mailing offices. SUBSCRIPTIONS: Free to qualified U.S. retailers only; all other U.S. subscriptions, $19.95 for eight issues; in Canada, $42.95 for eight issues; other foreign subscriptions, $54.95 for eight issues, prepaid in U.S. funds. For subscription inquiries, address changes, or adjustments, write to Smart Retailer at P.O. Box 8551, Big Sandy, TX 75755-9766 or call (855)367-4819. When moving, send your old address as well as your new address and zip code. Allow six weeks for changes. When inquiring about your subscription, please include your address label.

POSTMASTER: Send address changes to Smart Retailer, P.O. Box 8551, Big Sandy, TX 75755-9766.

Printed in the U.S.A.

A Winter Market Takeaway

Trips to markets are all about paying attention to new trends, whether it is a color, style, product, or idea. My experience earlier this year was no different.

As my colleague Andrea and I made our way through buildings and visited vendors whose products are a good fit with our brand, we noticed several things.

Among the trends that stood out to us was the number of sensory/emotional support products for children — from books and stuffed animals to figurines and more. All of them were about helping youngsters express their emotions.

Thinking back to the books I purchased last year for parents-to-be, many of them were stories that featured animals learning to celebrate their differences and what makes each of them unique.

In those instances, I was drawn to both the words and the illustrations. In subtle ways, these types of books can teach children how to be kind and that it is OK to not feel happy all the time. That is a good thing and a change from the era in which I grew up.

It was more common back then for parents to say, “Little children should be seen and not heard.” And that was especially the case when they were entertaining their friends — although for me, I have fond memories of talking to my parents’ friends when they visited.

With more awareness and conversations these days about mental health, it should come as no surprise that we are seeing these types of products on the market for children. They reflect a new approach to the topic.

A few weeks after my Market trip, I saw a woman I became acquainted with through my former involvement in a community organization. We tried to remember when we had last talked and figured it was before the pandemic.

She and her husband were expecting their first child back then. Their son is turning 4. As we caught up with each other, she openly talked about anxiety, perinatal mental health, and therapy. I took the opportunity to tell her about the products I saw for children at Market.

I soon heard the names of books and television programs related to the theme of children’s emotional health. And she excitedly shared details about the school they hope their son attends.

It was a refreshing conversation. In the months ahead, I look forward to seeing how this trend plays out at the gift shops I visit.

ANGIE LANDSVERK

VOLUME 32, NUMBER 3

Diana Jones

President/Publisher, ext. 151 dianaj@jpmediallc.com

Angie Landsverk

Editor, ext. 112 editor@smart-retailer.com

Hannah Kelley Associate Editor hannahk@jpmediallc.com

Andrea Garbe

Sales Account Executive, ext. 114 andreag@jpmediallc.com

Sara Wait

Art Director

Contributors: Sarah Hoban

Nicole Leinbach

Amy Meadows

Smart Retailer

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One of my goals this year is improving my human relationship efforts within my store. What tips can you offer a small retail operator with a lean budget and lean time?

Time and time again, we hear retail leaders express their struggles with “getting it all done.” And that definitely includes nurturing the relationships of those who work within their stores, those who visit their stores, and even those who support their stores.

As the new year is in full swing, it is great you have recognized elevating human relationships— aka employees, customers, and even external partners — as a priority you want to strengthen. That alone is the first step to achieving this change. But beyond that, consider the following tips.

For Employees: Allocate Time To Evaluate Schedules, Performance, Concerns, and More

Setting expectations with your time is key to actually being available to achieve this goal. If your typical work week is Tuesday through Sunday, identify a time at the start of your week that is spent supporting employee relationships and details.

During this time, it is important you get what you need to do done, such as scheduling hours for each employee. However, also consider how you can nurture communicating to your team.

For example, maybe you highlight one employee each week for a job well done in the past week. It can be as simple as them having received a compliment from a customer and making sure they know you heard it or sharing a positive attribute of their hard-working efforts, so your collective team understands this is something you value.

Additionally, encourage your team to speak up and share their thoughts, concerns, ideas, and more by inviting them to meet one-on-one no less than quarterly, even if it is only a quick coffee break together. For smaller retailers, this is a perk to truly lean into since you typically have less employees to schedule one-onone time with.

Finally, carve out time for social experiences that do not break your budget by welcoming employees to do a potluck lunch together, a cookie exchange, or even a festive dress-up day at the store. Creating peer-to-peer experiences is the goal.

For Customers: Encourage Employee-Customer Conversations To Heighten Understanding

Here is the honest truth… not every customer wants to chat with you. However, those who do genuinely enjoy it when you take the time to talk to them.

Teach your employees how to do this more effectively by having a role-play scenario with each other, acting out past customer scenarios, and working together to identify the best ways to manage them. If you have a space in your store — even on the wall of an employee-only restroom — consider offering best practices for communication to help boost customer-employee engagement.

One example is communication should be concise and courteous, which allows for respect of the customer’s interest of time. If they show a relaxed willingness to want to talk more, then this welcomes your team to converse with them more directly and at length.

Possibly, it is you having these conversations as well. Either way, the idea is to be friendly, to ask consumer-centric questions, and to make them feel like you genuinely care. Let’s face it — this is something big-box stores simply cannot compete with.

For External Partners: Show Gratitude for Support Anyone Offers

A simple thank you goes a long way. But letting a business vendor partner know exactly how they positively support you offers a heightened level of clarity they may not know otherwise.

Whether it is your parcel provider, local mail carrier, insurance broker, or next-door neighbor express gratitude whenever you can. Then pause. Truly.

It is easy to stay busy and want to keep getting things done in your store when the person who walks in is not a customer. But giving them your undivided attention goes a long way. Ask how their day is… it does not have to be overly complicated.

Over time, this absolutely strengthens their care about you and your store. That is a nice bonus to also having a more meaningful relationship with someone who supports your business.

Finally, allow yourself the time to want to strengthen these relationships. The mental shift of doing this is likely the root cause of why it has not happened before.

Operating a store undoubtedly gets busy at times. But remember, it is the people who bring your store to life… and also keep it alive.

Nicole Leinbach is the founder of RetailMinded.com , a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. Her work has been featured in Forbes, Entrepreneur, Business Insider, the UK’s Telegraph, CNN, the Today show, and countless other industry resources. Additionally, she has supported American Express’s Small Business Saturday as a spokesperson and is the author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business, published by McGraw-Hill. With a core concentration on small businesses and independent retailers, Leinbach welcomes you to connect via Instagram at @RetailMindedWorld and Twitter via @RetailMinded

Flower Diffuser Tins

Enjoy the aromas of essential oils with these diffuser kits. They offer a decorative way to diffuse oils naturally in a home, office, or car. Simply remove the lid, add a few drops of essential oil, and display it. Tins measure 2.5".

Blooming Light Botanical Alchemy, LLC

bloominglightvt.com

BloomingLightVT@gmail.com 802-778-0921

Morse Code Bracelet

Beads are used in jewelry like this bracelet to spell words in Morse code. Multiple colors and sizes are available. Each piece of jewelry is handcrafted by a woman it helps to employ, giving freedom to women around the world.

ETHICGOODS

ethicgoods.com

wholesale@ethicgoods.com 202-681-3065

“Where I Bloom” Flower State Notecards

Enjoy the beauty of these pressed, farmgrown flowers anywhere. Each highresolution state image includes a wide selection of flowers and foliage grown, harvested, pressed, and artfully designed at the company’s family farm in Alabama. Set of six cards with envelopes. Folded size is 4.25" x 5.5".

1818 Farms

1818farms.com

info@1818farms.com 256-489-0777

Reclaimed Barnwood Shanty Birdhouse

Each birdhouse is made to order. Constructed from authentic reclaimed barnwood and corrugated metal, no two are alike and color may vary. Birdhouses feature side cleanout. Offered in two sizes: large and extra-large.

Stony Hollow Crafts

shc@upwardprint.com

717-945-4682

Bath and Body Collection

The Bath and Body collection includes a whipped body soap, body wash, body lotion, bath bomb, fizzy bath dust, and lip gloss. All products are made in the USA from clean ingredients that are phthalate-free, gluten-free, and always cruelty-free. Gift sets are available.

Honestly Margo

wholesale.honestlymargo.com

hello@honestlymargo.com 405-252-7529

Lemongrass Ginger Soy Wax Gumdrop Melts

Packaged in an elegant glass jar complete with a decorative wooden spoon, these wax melts combine the refreshing zest of lemongrass with the warm, spicy notes of ginger, resulting in a harmonious blend that stimulates the senses.

Classic Farmhouse Candles

classicfarmhousecandles.com

support@classicfarmhousecandles.com 920-887-3881

Faith Collection

Just in time for the Easter holiday, this collection embodies the essence of faith, recreating the monumental moments of Christ’s life on Earth. This collection features framed décor, canvases, and ceramic coasters with vivid imagery and inspiring biblical verses.

P. Graham Dunn

wholesale.pgrahamdunn.com

wholesale@pgrahamdunn.com 800-828-5260

Weighted Body Pillow

This pillow utilizes an internal layer of weighted beads to create a more substantial and robust body pillow, without sacrificing comfort or cuddleability. Filled with Poly-fil and encased with 100% cotton, it is 52" x 20" and weighs 10.8 lbs.

Shloof

shloofpillow.com

shloofpillow@gmail.com

970-769-4656

ATLANTA GIFT MART

#618

Self-Expression Stickers

Premium-quality stickers are available in fun, new designs that add personality to reusable water bottles, laptop covers, cars, and all types of gear. All are fade-resistant and waterproof.

Stickers Northwest stickersnorthwest.com orders@stickersnorthwest.com 253-344-1236

Luxury Gift Box

From a women-owned company comes this exquisite gift set that helps bring delight and calm to a hectic day. Products are handmade by women in California using natural, raw, non-GMO ingredients. Never tested on animals. Essential oils provide the scent.

Lizush

lizush.com alex@lizush.com 925-237-0758

Nautical Swedish Dishcloth

This design is from the new collection of eco-friendly Swedish dishcloths. They are reusable and recyclable.

Mierco European Linens mierco.com

info@mierco.com 888-277-8838

Microwave Egg Bakers

Bagel breakfast sandwiches can now be made at home with this handmade microwave egg baker. Functional and beautiful, these make breakfast on the run a little easier.

Twice Baked Pottery, LLC

twicebakedpottery.com

twicebakedpottery@yahoo.com

920-605-2112

Anti-Aging Face Trio

The anti-aging face wash, anti-aging face serum, and face moisturizer are all-natural products that are handmade in Texas.

Reclaiming Dawn

reclaiming-dawn.com

customerservice@ reclaiming-dawn.com 417-529-5458

American Flag Jeweled Glass

These unique, decorative, jeweled glasses are made in the USA.

The Queens’ Jewels

thequeensjewels.net

Candice@thequeensjewels.net 314-695-2249

The Squeeze

This new wax melt invites users to “squeeze back” when life gets tough. The Coconut Palms scent has notes of juicy tangerine, orange peel, lemon, pineapple, and coconut combined with the beachy aroma of rum with a dash of sugar. Available in 1.1 oz. and 2.4 oz. sizes. For use in wax warmers.

Life Scentence lifescentence.com

lifescentence@gmail.com 920-306-2121

Bacon-Flavored

Buffalo Dog Treat

Large, individually wrapped, baconflavored, buffalo-shaped dog cookies are now available. Treats are free of wheat, corn, and soy. Ingredients are sourced and baked in the USA. Purchases help employ challenged adults.

North Woods Animal Treats northwoodsanimaltreats.com sales@northwoodsanimaltreats.com 877-692-6928

Patriotic & Made in USA

Patriotic Farmhouse Porch Sign

This large porch sign (10" w. x 46" h.) with a modern rusticfarmhouse style has a routed slot on the back side for optional hanging. Made by hand in the USA using solid knotty pine. Sawdust City, LLC sawdustcitywholesale.com sales@sawdustcitywholesale.com

800-528-6008

The Patriots Outdoor Canvas Art New for 2024. Place this art piece in any outdoor location, even with direct exposure to the elements. West of the Wind, LLC outdoorartcanvas.com

westofthewind@sbcglobal.net 800-399-0412

Turquoise Hoop Earrings

These sweet earrings (1" dia.) are suitable with most outfits. Handcrafted using sterling silver, genuine Kingman turquoise, and a touch of carnelian.

Buckaroo Bling, LLC buckaroobling.com info@buckaroobling.com 316-258-4557

Pride in the USA

Patriotic products are available through the warehouse from a variety of vendors.

Honeypot Wholesale Warehouse, LLC honeypotwarehouseinc.com honeypotwholesalewarehousellc@gmail. com 563-886-8115

Wren Birdhouse

Birdhouses are made using reclaimed barnwood and corrugated metal. They are made to order, so the color may be more gray or white, depending on the barnwood available. Feature easy back cleanout.

7.5" w. x 7.5" h. x 5.5" d.

Stony Hollow Crafts shc@upwardprint.com 717-945-4682

Soup Cups

Handmade soup cups are food-, microwave-, and oven-safe. The handles do not conduct heat as quickly in the microwave, so they can be used to warm up soup and other foods.

Twice Baked Pottery, LLC twicebakedpottery.com

twicebakedpottery@yahoo.com 920-605-2112

Jelly Purse

This 1980s retro-style jelly purse is 9". Made in USA.

Retro Jellies, Inc. retrojellypurses.com jellypurse@gmail.com 310-329-2888



Rustic Wood Sitting Pig

Made of chunky wood with a raw, unfinished texture. The pig has a bright-pink finish and layered design, including black painted detailing and a raffia bow with a paper “oink” tag. Sits on a wooden base for freestanding display. Made in USA. 15" w. x 18.75" h.

CWI Gifts shopcwi.com

sales@shopcwi.com

800-666-585

American Flag Pillow With Antiqued Key

Featuring an antiqued key on a band of jute twine, this pillow is great for a vintage-inspired Fourth of July display or for adding a patriotic touch year-round. 11" w. x 7" h. x 2" d. The Hearthside Collection thehearthsidecollection.com contact@thehearthsidecollection.com 614-626-8493

Patriotic Stickers

Add some patriotic flair to laptops, water bottles, coolers, and more with stickers. Fade-resistant and waterproof, they will stick to gear for years but also peel off easily with no residue.

Stickers Northwest stickersnorthwest.com orders@ stickersnorthwest.com 253-344-1236

Liberty Star Electric Candle

This interchangeable candle sleeve is hand-dipped and boasts red, white, and blue stripes with a fun star cutout. Skillfully handcrafted in Indiana.

CR Designs cr-designs.com info@cr-designs.com

260-589-8283

Disposable Coasters

Americana-themed coasters are disposable/recyclable and can be used for Memorial Day or Fourth of July festivities. Each set of 20 comes packaged in a clear sleeve.

Papersalt papersalt.com orders@papersalt.com

206-659-5227

Gardening Definition Shoulder Tote Bag

This well-constructed tote bag is 10 oz. and made in the USA from domestically sourced cotton. 18" w. x 14.5" h. with a 3" gusset and 25" handles. The design is original, and a portion of the proceeds go to charity. Custom printing available.

Flying Heart Threads

FlyingHeartThreads.com

FlyingHeartThreads@gmail.com

570-409-4072

Proven best-selling products that ship fast. Decor and gifting favorites!

Sawdust City LLC Eau Claire, Wisconsin www.sawdustcitywholesale.com sales@sawdustcitywholesale.com 800-528-6008

Artist inspired designs for every season!

WT Collection

Norfolk, Virginia www.wtcollection.com info@wtcollection.com 757-855-0800

Unique and adorable new ornaments for 2024. Visit our website for more!

Bright Ideas Groveport, Ohio www.brightideaswholesale.com support@brightideaswholesale.com 614-916-3840

From Audrey’s – God Bless America Truck Pillow

Audrey’s Your Heart’s Delight Lebanon, Pennsylvania www.yourheartsdelight.com info@yourheartsdelight.com 717-865-6524

Col House Designs offers a selection of unique farmhouse home decor.

Col House Designs Groveport, Ohio

https://www.colhousedesigns.com custserv@colhousedesigns.com 800-777-1442

The world doesn’t make things the way they used to, but we do. Made in USA Second Nature By Hand Strongsville, Ohio https://secondnaturebyhand.com/ info@secondnaturebyhand.com 866-298-0433

Mixes with beautiful packaging are eye-catching on shelves and in gift baskets Wind & Willow Mount Vernon, Missouri windandwillow.com customerservice@windandwillow.com 888-427-3235

Americana Felted Ornament

Ready to watch fireworks, this white felted mouse wears a cute pair of blue overalls with a red striped shirt and boots. She has a stitched face and is holding an American flag. There is a jute loop on the back of her head for display purposes.

Bright Ideas

brightideaswholesale.com

support@brightideaswholesale.com

614-916-3840

The General’s Hot Sauce

This veteran-owned company stands firmly behind local farmers, utilizing only 100% Americangrown peppers in their products. With a deep sense of purpose and support from retail partners who carry their products, this company allocates a meaningful portion of their proceeds to aid military/ veteran families.

The General’s Hot Sauce GeneralsHotSauce.com partnersupport@ smokehallfoods.com

803-845-0745

Red, White, and Blue Wind Spinner

Show American pride with this wind spinner made from reclaimed hardwood maple, finished with a teak sealant. Sturdy marine-grade spinning hardware and weatherand UV-resistant printing make for a lasting statement. 8.5" x 11".

Maple Landmark maplelandmark.com thefolks@maplelandmark.com

802-388-0627

American Flag Wooden Tray

This distressed wooden tray features a white frame with a red, white, and blue American flag design on the base. It has cutout handles on each end for easy carrying. 9" w. x 15.75" l. x 1.5" h.

Col House Designs colhousedesigns.com custserv@colhousedesigns.com 800-777-1442

Favorite Things Towel

This 100% cotton tea towel is 26" x 27" and printed by hand in Michigan. ellembee

ellembeegift.com

info@ellembee.com

248-520-7467

Original Cork Pops Wine Bottle Opener

Using this device is the fastest way to open a bottle of wine — no pulling, twisting, or broken corks. Simply pierce the cork, push, and lift. Comes packaged with one cartridge that will open 60-80 bottles of wine. Available in a variety of colors.

Cork Pops

CorkPops.com

linda@corkpops.com

800-322-6757

PRODUCT SHOWCASE

Reclaimed wood and metal made into birdhouses, tables and more.

Stony Hollow Crafts Quarryville, Pennsylvania shc@upwardprint.com 717 945-4682

Flour Sack Towels with Magnetic Note Pad Set Alice’s Cottage Hagerstown, Maryland www.alicescottage.com info@alicescottage.com 800-288-7977

Grown and crafted in Carlisle, PA out of a hard shell gourd. Meadowbrooke Gourds Carlisle, Pennsylvania wholesale.mbgourds.com sales@mbgourds.com 717-776-3470

Shop our new in 2024 selection of patriotic décor. Dolls, ornaments & more! The Hearthside Collection Groveport, Ohio www.thehearthsidecollection.com contact@thehearthsidecollection.com 614-626-8493

Shop new farmhouse style framed animal themes for 2024. Made in the USA!

CWI Gifts Groveport, Ohio www.shopcwi.com sales@shopcwi.com 800-666-5858

LastingLite Electric Candles with interchangeable sleeves and bases, since 1999.

CR Designs Berne, Indiana www.cr-designs.com info@cr-designs.com 877-203-7953

100% American-made distressed wood signs Barnwood Sign Co. and VJ Studio Signs Oakland, Maryland BarnwoodSignCo.com BarnwoodSignCo@yahoo.com 570-851-8913

TRENDWATCH

American Flag Ornament

Part of the Noble Gems collection, known for its beauty and attention to detail, this beautifully crafted glass ornament adds a touch of national pride to holiday décor.

Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900

White Chocolate Amaretto Cheeseball & Dessert Mix

With the elegant flavors of white chocolate and almond, this dessert mix is extremely versatile. Pair it with festive cookies or fruit, depending on the season.

Wind & Willow windandwillow.com

customerservice@windandwillow.com 888-427-3235

Liberty Americana Doll

The primitive doll holds an American flag and wears a fabric crown. She also has fluffy yarn hair, stitched facial details, and a stuffed gingham flower. This doll has a weighted bottom for standing on flat surfaces. 8" w. x 14.75" t. x 5" d.

The Hearthside Collection thehearthsidecollection.com contact@thehearthsidecollection.com 614-626-8493

Rustic Sign With Metal Letters

Reclaimed-barnwood signs are made to order and can be customized. Select from a variety of images to include alongside the rusted metal lettering. A sample is pictured.

Stony Hollow Crafts shc@upwardprint.com 717-945-4682

Flour Sack Towel With Magnetic Notepad Set

Set contains one 100% cotton flour sack towel (24" x 38"), one matching magnetic notepad (3.5" x 8.5") packaged in clear cellophane, and a pen. The towel is folded so the design shows, and the entire set is neatly tied with a ribbon. Towel is machine-washable.

Alice’s Cottage alicescottage.com

info@alicescottage.com 800-288-7977

Vino 911 Stain Remover

This stain remover is a must-have for red wine drinkers. It has proven effective at safely removing almost any red wine stain from clothing, linens, and more.

CorkPops.com

linda@corkpops.com

800-322-6757

PRODUCT SHOWCASE

Beautifully Crafted

925 Sterling Silver

Inspirational Jewelry Moonrise Jewelry Oak Bluffs, Massachusetts www.moonrisejewelrystudio.com info@moonrisejewelrystudio.com 508-776-0249

Try the zesty flavor explosion of our NEW Garlic Chipotle Rub & Marinade.

Country Home Creations Goodrich, Michigan chcdips.com info@chcdips.com 800-457-3477

Pretty Cow & Flowers Framed Print

The wooden print (12" sq.) has a chunky wooden frame with a brown finish and natural grain. Features portrait-style artwork of a brown Highland cow surrounded by whimsical florals on a distressed white background. Includes a jute hanger. Made in USA.

CWI Gifts shopcwi.com sales@shopcwi.com 800-666-5858

P. Grahm Dunn wholesale.PGrahamDunn.com shop@pgrahamdunn.com 330.828.2105

Over 80 unique cooking blends to spice up your next culinary creation!

Halladay’s Harvest Barn Bellows Falls, Vermont www.halladays.com sales@halladays.com 802-463-3471

Our 2-piece chip/dips make a great addition to your store’s gift selection!

Twice Baked Pottery, LLC Jefferson, Wisconsin twicebakedpottery.com twicebakedpottery@yahoo.com 920-605-2112

Sustainable jewelry handcrafted from postconsumer beverage bottles.

Smart Glass Recycled Jewelry Tucker, Georgia www.smartglassjewelry.com sales@smartglassjewelry.com

Children & Babies

1. Fabric Sitting Fox

Fox has a stuffed body made with pastel-green gingham and plush cream fabrics. She has an attached pink fabric bow, a pink nose, and sleepy stitched eyes. Her white, fluffy tail has a bendable wire base for posing. The bottom is weighted for sitting. For decorative use only. 18" h.

Bright Ideas brightideaswholesale.com support@brightideaswholesale.com 614-916-3840

2. Door Hanger

A sweet and thoughtful gift for a newborn, this item is 100% cotton with polyester batting and satin ribbon. 6" w. x 4" h. Alice’s Cottage alicescottage.com info@alicescottage.com 800-288-7977

3. Grumbalina and The Day Everything Changed

With this book, children can read along as all the little fairies of Pufftown are getting ready to head back to school. Just like magic, everything is about to change for Grumbalina.

Grumbalina grumbalina.com leigh@lcixllc.com 843-822-5421

4.

Interchangeable Vintage Bunny Candle Sleeve

This unique, whimsical candle sleeve showcases a bunny in a pretty pink dress with a basket in hand, infusing a sense of nostalgia into a child’s room. Candle sleeves and bases are interchangeable. Handcrafted in Indiana.

CR Designs cr-designs.com info@cr-designs.com 260-589-8283

5. Wood Signs for the Nursery

Small solid-wood signs are made by hand in the USA. There are more than 40 colors to choose from, allowing this on-trend décor to be displayed in a variety of nurseries and playrooms.

Sawdust City, LLC sawdustcitywholesale.com sales@sawdustcitywholesale.com 800-528-6008

6. Rocking Horse Ornament

This charming and customizable keepsake is designed to add a touch of joy to holiday festivities. Crafted with attention to detail, the ornament features an endearing rocking horse design, symbolizing the innocence and playfulness of a little one’s first Christmas celebration. Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900

7. Kids in the Garden Collection

This collection offers a wide range of products that encourage children to discover nature in a playful way.

Esschert Design USA esschertdesignusa.com

info@esschertdesignusa.com 301-217-0007

Flour Sack

Towels & Magnetic Note Pad Set

This set contains one 24”x38” 100% cotton flour sack towel, one matching (3 ½” x 8½”) magnetic note pad (packaged in clear cello) and pen. Front Back

8. Paw-Cussion Noisemaker

This paw-shaped percussion instrument is great for keeping the beat, with its four large jingle bells and generous handhold. The paw, made of maple with a cherry inlay, is nearly 5.5" l. x 4.5" t. x 0.9" d. Sanded smooth; no inks, finishes, or dyes. Maple Landmark maplelandmark.com thefolks@maplelandmark.com 802-388-0627

9. Merry Little Mushroom on Crescent Moon Ornaments

These two assorted ornaments make a delightful addition to holiday décor. They are specially designed to mark the milestone of a first Christmas.

Kurt S. Adler, Inc. kurtadler.com info@kurtadler.com 212-924-0900

10. “Ladies, Please” Onesie

Printed by hand in Michigan, this onesie is 100% cotton. ellembee ellembeegift.com info@ellembee.com 248-520-7467

11. Neoprene Bib Collection

Waterproof neoprene bibs come with a large front pocket and Velcro closure for a fuss-free mealtime and easy cleanup. Available in six patterns, which pair perfectly with the company’s dinnerware collections.

Le Cadeaux/Baby CIE lecadeaux.com orders@babycie.com 323-233-8300

12. Fuzzy Pink Butterfly Gnome

Hearts will flutter when they see this gnome with a long, white, faux fur beard; a soft, round nose; and a fuzzy pink hat featuring a pink butterfly. The bottom is weighted. 13" h. For decorative use only. Bright Ideas brightideaswholesale.com support@brightideaswholesale.com 614-916-3840

13. “Momma Loves You” Card

Celebrate the tender bond between mother and child with this heartwarming card. Featuring a charming illustration of a momma hedgehog surrounded by flora, fauna, and forest creatures, this card is a delightful expression of maternal love and affection.

Mossy Blue Paper Studio mossyblue.com traci@mossyblue.com 206-605-7984

14. My First Playhouse

Welcome home! This activity toy fosters a child’s imagination, creativity, and social skills. Exquisitely designed with an elevated aesthetic, the portable playhouse includes a soft fabric carrier that opens to reveal two miniature brother and sister dolls.

MON AMI

monami-designs.com

wholesale@monami-designs.com 678-249-9293

Rugs +

Table

Candles & Scents

All-Natural Soy Candles

Indulge in the warm, natural glow of 16 oz. soy candles, hand-poured with care in Ohio’s Amish Country. Each candle features a wood wick, full-wrap artwork, and twice the scent intensity for a room-filling fragrance experience. Available in 30 designs across six different scents.

P. Graham Dunn

wholesale.pgrahamdunn.com

wholesale@pgrahamdunn.com 800-828-5260

Black Wire Candleholder

The tall wire candleholder has a black finish and can accommodate a variety of candles. Available in two sizes, the large version (pictured) measures 10.5" h. x 7.5" dia.

Col House Designs colhousedesigns.com

custserv@colhousedesigns.com

800-777-1442

Organic Lavender Sachet

Use the ribbon to hang this sachet filled with organic lavender flowers and lavender essential oils. Alternatively, place it in a drawer, between linens and towels, in a closet, on a nightstand, in shoes, or on a pillow for a restful night of sleep.

Deep Breath Designs, LLC

deepbreathdesigns.com

info@deepbreathdesigns.com 520-616-0235

Rustic White Timer Tapers

These tapers are battery-operated candles with a wax coating that has been painted to look weathered. Each includes a timer function that allows it to stay on for six hours and then turn itself off for 18 hours. Available in three sizes: 4", 6", and 9".

The Hearthside Collection

thehearthsidecollection.com

contact@thehearthsidecollection.com 614-626-8493

Deluxe Home Art LED Candles

LED candles have the patented resin WETLOOK that resembles melted wax pooling around the wick, combined with a realistic 3D flicker-flame effect. Candles come in a multitude of on-trend colors and sizes. Remote control and timer options available. There are indoor LED candles in pillars, tapers, and tealights, as well as weatherproof outdoor pillar candles.

Koppers Home koppershome.com info@koppershome.com 844-834-3276

Serenity LED Flameless Candle

Designed with intricate die-cut patterns that allow light to elegantly dance through, this candle creates a soothing ambiance in any room. Adorned with serene forest scenery and a meaningful religious quote, the candle serves as a reminder of peace and spiritual connection. African American Expressions

black-cards.com

gperkins@black-gifts.com

916-424-5000

Raspberry Sorbet Hearth Candle

This candle pairs a beautiful spring/ summer color with a fusion of vibrant raspberry, sugar cane, and strawberry, with a splash of ruby grapefruit and lemon peel. Available in Hearth, Mini Hearth, three-pack votives, and scented melts.

Warm Glow Candle Company warmglow.com

sales@warmglow.com 888-253-7934

A leader in wall art, home décor accents, and resin figurines.

Crossroads Original Designs/Blossom Bucket Bucyrus, Ohio www.crossroadsfamily.com sales@crossroadsfamily.com 866-247-0156

Brighten your 2024 season with our updated Summer Blossoms Collection.

Swan Creek Candle Co.® Swanton, Ohio swancreekwholesale.com info@swancreekcandle.com 800 626-4590

New Moving Flames 4” Taper 6-8 hour timer

Vickie Jean’s Creations Plover, Wisconsin www.vickiejeanscreations.com office@vickiejeans.com 715-342-8030

Soy candles & bath salts made by young moms in a paid job training program

Bright Endeavors Chicago, Illinois BrightEndeavors.org sales@brightendeavors.org 773-388-2811

Break away from the bars with NEW SQUEEZEable scented wax melts!

Life SCENTence

Beaver Dam, Wisconsin www.lifescentence.com info@lifescentence.com 920-306-2121

Unique candles and giftware since 1956. Biedermann and Sons Melrose Park, Illinois www.biedermannandsons.com mgannon@biedermannandsons.com 708-307-3528

Battery-Operated Outdoor Hanging Lantern. Functional. Stylish. Durable. Delighted Home Myerstown, Pennsylvania www.delightedhome.com delightedhome@emyprinter.net 717-292-8181

TRENDWATCH

PRODUCT SHOWCASE

Remarkably Reminiscent

Mention code: SR24 when you call!

Candleberry Candles Frankfort, Kentucky candleberry.com

info@candleberry.com 502-223-2799

Always Bee Sweet Timer Pillar

This 3" x 4.5" wave-top pillar candle features a textured wax coating on the outside and a smooth wax coating on the inside with a flameshaped lightbulb. There is a black design printed on the candle that reads “Always Bee Sweet” with a rustic bee graphic.

The Hearthside Collection

thehearthsidecollection.com

contact@thehearthsidecollection.com

614-626-8493

Barr Co. Lavender Apothecary Jar Candle

Calming lavender is blended with lavandin oils for a soft, soothing fragrance. Poured by hand in small batches with a 100% natural soy and vegetable wax blend. This candle will burn up to 120 hours.

K. Hall Studio khallstudio.com sales@khallstudio.com

855-819-3397

Aerosol Room Sprays

Aerosol sprays instantly infuse scent into a room. Available in select fragrances, each room spray is 6 oz.

Warm Glow Candle Company warmglow.com

sales@warmglow.com

888-253-7934

Lavender Electric Candle

Handcrafted in Indiana, this interchangeable candle sleeve is among the company’s various botanical designs. This particular one showcases a terracotta pot with a significant lavender plant.

CR Designs

cr-designs.com

info@cr-designs.com

260-589-8283

Hanging Lavender Sachet

This versatile sachet has multiple uses. The handcrafted pouch is 100% cotton and contains dried French lavender flowers, which are a known antibacterial and moth repellent. 3.5" x 5.5".

Alice’s Cottage alicescottage.com

info@alicescottage.com 800-288-7977

Luxury Hemp-Infused Candle

Escape the ordinary and indulge in a sensory oasis with this handcrafted, hemp-infused candle (8 oz.), delicately scented with the vibrant zest of blood orange. Warm, citrusy notes infuse the room with a cheerful radiance and a touch of earthy serenity.

Rebel Gardens rebel-gardens.com info@rebel-gardens.com

Black Gloss Timer Tapers

This set of four battery-operated taper candles comes in a plastic hanging package. Each taper requires two AA batteries (not included) and has a timer feature with six hours on and 18 hours off. The tapers have a black finish and are 6.5" t. x 0.75" dia.

Col House Designs

colhousedesigns.com

custserv@colhousedesigns.com

800-777-1442

Wholesale Cash & Carry Warehouses Plan a Visit and Add More Inventory in Your Store

There are a variety of ways retailers can stock their shelves, and a trip to a cash & carry warehouse is among them. Warehouses in various parts of the United States are sharing information, tips, and advice to help you make the most of your shopping trip. As always, call ahead or check their websites before planning your visit for any changes related to their hours

Warehouse 151

Location 822 Park Ave., Beaver Dam, WI 53916

Website www.warehouse151.com

Facebook facebook.com/Thewarehouse151

Email support@warehouse151.com

Phone 920-356-5003

Hours Monday to Friday 9 a.m. to 5 p.m.

Two Sundays a month (watch Facebook for dates)

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

Shoppers are required to pregister online at: warehouse151. myshopify.com/pages/become-a-customer Upon receipt of registration, all businesses are vetted to ensure the legitimacy of the business. Reseller permits are required for admittance.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

We have parking directly outside of our front doors and an approach that allows customers to pull right up to the building to make loading/unloading quite easy. We have shopping carts and flatbed carts to help ease the shopping process for our customers.

We do have employees available to help load larger pieces of furniture upon request. We provide boxes, bags, and bubble wrap to

help with the packing process. We encourage our customers to pack their own products to ensure they return safely to their store. We always suggest wrapping up anything that is breakable to make sure it travels well.

WHICH COMPANIES DO YOU CARRY?

Craft Wholesalers, Inc. featuring Col House, Hearthside, and Bright Ideas; Tellon; Accents by Julie; Santa’s Wholesale Supply; Pallet Jax; Décor International; Embellished; CG&K; Honey & Me; Miles Mercantile; Krane, LLC featuring Lancaster & Vintage; Ridge & River Woodworks; Classic Farmhouse Candles; Em Vintage 101; Summer Snow; Hanna’s Handiworks; S & D Wholesale; Andrew Wholesale featuring PD Home; JanMichaels Art and Home; Warm Glow Candles; Treasures in the Shed; Crooked Halo; Ink & Splash; Briar Gifts; GAR Wholesale; Refinery 86; Delighted Home; Grandma Fishy’s; RagSpun Studio; Ginger Blue; Woodland Country Creations; Wholesale Home Décor; Northwoods Food & Gifts; Griffin Home Décor; Driftless Studios; Oak Street Wholesale; Pine View Lake Farms; Cedar View Farms; Vicktoria Nicole; Rusted Lace; Beehive Body Co; Foozy’s; Benson Marketing; L & L Bath Bombs; Shea’s the Wildflower Company; Wi-Wear; and Treasure Island featuring C.C warm weather products.

We are always adding vendors. Customers can check our website and Facebook page for updates. Coming in March: Farm Charm, Rubbish to Rubies, and 2 Friends & A Blender.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

The Hop on in Spring Restock Event is March 17-18, Hello Summer is April 21-22, Let’s Taco About Home Décor is May 19-20, Here Comes Fall Y’all is June 16-17, Summer Send Off Fall Restock is July 21-22, Happy 4th Anniversary Warehouse 151 is Aug. 18-19, It’s the Most Wonderful Time of the Year – Christmas Preview is Sept. 22-23, (Maybe) It’s Cold Outside Christmas Restock is Oct. 20-21, and Thankful for You is Nov. 17-18.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

Warehouse 151 strives to ensure friendly service and helpful staff are always willing to go the extra mile to help our customers. That includes trying to locate a product within the warehouse or bring something in from our vendors that we do not currently stock.

We are always seeking new vendors and, of course, new customers. We make every effort to ensure the checkout process is smooth and that our customers’ merchandise is handled with care from start to finish.

We pride ourselves in our merchandise displays and keeping the warehouse fresh and well stocked for our customers. Our customers and our vendors are our most important job.

Various

Florals are abundant at Warehouse 151.

PHOTO COURTESY OF ARIANNE LONGSETH

Honeypot Wholesale Warehouse, Inc.

Location 42 Spruce St., Tipton, IA 52772

Website honeypotwarehouseinc.com

Facebook www.facebook.com/profile.php?id=61551806009881

Email honeypotwholesalewarehousellc@gmail.com

Phone 563-886-8115

Hours Monday to Friday 9 a.m. to 5 p.m.

Sunday 10 a.m. to 3 p.m.

Hours are always correct on Facebook and Google

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

To register, email us at honeypotwholesalewarehousellc@gmail. com and ask for the retailer’s application. We need proof they are a business because the public is always trying to get in. We want the public to buy from the retailers and not try to get in here.

We ask for a copy of the tax resale certificate or EIN papers; copy of business bank card or business check (we do not need to see the numbers); how they advertise (Facebook, website, etc.); and two wholesale receipts.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

We have a private Facebook page and private website for shipping. We have two 15-foot garage doors for furniture pickups, and we also have a handicap accessible ramp for the shopping carts to load vehicles.

We box up items store owners have picked out while they continue shopping. We have plenty of shopping carts and dollies for them to use for shopping and loading.

Buyers are welcome to pack their own items. We use bubble wrap for breakables.

Sometimes help is available for loading furniture into vehicles. If a buyer pays for items first, we can also hold them until they can pick them up.

WHICH COMPANIES DO YOU CARRY?

Accessorize Me Wholesale, Ace Graphics, Andrews Wholesale, Barnwood Sign Co., Benson Home Collection, Bombshell Glo Co., CG & K, Inc., Craig Bachman Imports, Crates Etc, Crooked Halo, DNS Designs, Edd the Florist, GAR Wholesale, Inc., Griffin Home Décor, Hanna’s Handiworks, Home Collections by Raghu, JanMichaels Art and Home, Junk2art, Kendrick Home, L & L Bath Bombs, Melon’s Primitive Patch, MeraVic, Miles Mercantile, Mud Pie, Oak Street Wholesale, Inc., PD Home & Garden, Poured Soy Candle Co., Rex Nekola Collection, Rusted Lace, S&D Wholesale, Sew It, Stitch It, Simply Home Co., Squishy Wishy, Tellon Investment and Trade, Inc., Urban River Mercantile, Warm Creations, Wooden Element, Woodland Country Creations, WT Collection, and Young’s Inc.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

We had an open house Feb. 4-5, with others set for April 7-8, May 5-6, June 2-3, and July 14-15. Our huge, three-year anniversary is Aug. 4-5. September through December events are to be determined.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

They need to be preapproved before they enter. We do not have time for walk-ins.

Once approved, they may shop with us any time in our beautiful, heated, air-conditioned facility that encompasses more than 21,000 square feet. We also have a lounge with a table, seating, and complimentary drinks and snacks for those who need a break during their shopping.

Chicagoland Merchants’ Market

Location 179 Northwest Hwy., Cary, IL 60013

Website www.shopcmm.com

Facebook www.facebook.com/chicagolandmerchantsmarket

Email susan@shopcmm.com

Phone 847-220-8443

Hours

Tuesday to Saturday 10 a.m. to 4 p.m.

Some evenings, Sundays, and Mondays as advertised

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

Store owners are welcome and encouraged to register online by submitting a picture of their brick-and-mortar store, IL CRT-61, their resident state’s Certificate of Resale, and a valid business license/ registration via our website. They are also welcome to register on-site by bringing their documents to us the first time they visit.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

Our employees carefully package items in all orders for transport to minimize breakage and accommodate our customers’ special packing requests. Customers may drive directly up to the front of the building to park and load. Shoppers are welcome to wheel our shopping carts to their vehicles for easy loading, which we are pleased to help with as needed.

WHICH COMPANIES DO YOU CARRY?

We know store owners can easily find a lot of the same wonderful companies at many of the other warehouses. So, we strive to offer our customers something different: assorted products from different vendors, many of which are handcrafted and unique products or select imports.

Honeypot Wholesale Warehouse, LLC carries CG & K florals.

General store items are found in this space at the Chicagoland Merchants’ Market.

PHOTO COURTESY OF SUSAN MCCABE

As such, many of our vendors are exclusive to CMM and are smallbusiness owners and artists who offer unique handmade items and who can bring in new product lines all the time. We also stock our shelves with a variety of products from several nationally recognized companies, such as CWI, JanMichaels Art and Home, MeraVic, PD Home & Garden, Transpac, and Tellon.

We currently carry product lines from at least 50 different vendors, with new vendors regularly joining CMM. A list of our current vendors can be found on our website.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR

2024.

We had a Wholesale Market / Open House on March 4. Our other Wholesale Markets / Open Houses are scheduled from 10 a.m. to 4 p.m. April 15, June 3, July 15, Sept. 9, Oct. 7, and Dec. 9.

The dates are subject to change. Shoppers should confirm Market dates on our website.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

We strive to offer a personalized shopping experience focused on the needs of our customers. Our products are carefully tagged, organized, and staged.

In fact, we offer a variety of theme rooms, such as pets, nautical, seasonal, floral, etc., featuring many of our vendors’ items organized by category in one area. In addition to making it easier to find categories of products, store owners might find it helpful to see items staged in theme rooms to give them more ideas for their own store displays.

In addition to the traditional cash & carry experience, we are pleased to also offer preordering of products to our customers. With all our products clearly tagged/priced, a store owner can call weeks ahead of their planned visit and request a product from its tag (or by its description).

CMM will work with the vendor to try to fulfill the request and see if the product can be available and waiting for the customer when they plan to come shop in the future. CMM and our vendors do their best to meet a customer’s needs.

The Warehouse at Paxton

Location 131 N. Railroad Ave., Paxton, IL 60957

Website thewarehouse.website

Facebook facebook.com/thewarehouseatpaxton

Email askus@thewarehouse.website

Phone 217-379-7033

Hours Monday to Friday 9 a.m. to 5 p.m.

First Saturday of the month 9 a.m. to noon

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

Registration is available online from our website and/or on location with proper documentation.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

Loading occurs outside our main entrance doors. Flat carts and shopping carts are loaded as purchased items are packed. Our associates pack merchandise and may assist the customers in loading their vehicles.

WHICH COMPANIES DO YOU CARRY?

We carry A Cheerful Giver, Art by Rozanne, Barnwood Sign Co., Barnyard Calico, Beauty from Pine, Benson Home, Benson Marketing Group, Black Crow Candle Co., Blossom Bucket, Brick By Brick, Bright Ideas, CG & K, Cheesecloth & Buttermilk, Christmas Traditions, Classic Farmhouse Candles, Col House Designs, Coley & Me, Coopers Mill, Country Home Accents, Country Lantern, Crossroads Original Designs, Décor International, Delighted

Home, Down on the Farm, Embellished, Expressions in Design, Family Creations, Family Roots, GAR, Garcia’s Design, Grace & Glory Giftware & Greetings, Green Pastures Wholesale, Griffin Home Décor, GS Graphics, Hanna’s Handiworks, Hattie’s Handdids, Home Collection by Raghu, Homespice Décor, Homestead Collection, Honey and Me, Irvin’s Country Tinware, JanMichaels Art and Home, JF Link & Son, Junk Diva, Kathy’s Blooming Creations, Kendrick Home, Kietzman’s Korner, KMI International, Kraft Klub, Linda’s Textured Tinware, LKR Sport, Mary Shedd Antiques, Miles Mercantile, Milk Creek Candles, Monahan Papers, My Country Cupboard, Nature’s Nest, Oak Hill Studio, Oak Street Wholesale, Old Goat Primitives, Olde Time Country, One More Thyme, P. Graham Dunn, PD Home & Garden, Pine Creek, Primitives & Porringers, Primitives at Crow Hollow, Raggedy Junction, RC Boutique, RJH Woodworking, Robyn’s Nest, S&D Wholesale, Sassy Jo’s Publishing, Shea’s Wildflower Co., Silver Chest Creations, Smalltown Grace, Steel Heart, Tellon, The Hearthside Collection, The Rusty Nail, Timber Oak Candles, Tobacco Barn Primitives, Vickie Jean’s Creations, Village Farmhouse, Vintage Goods, Warm Glow Candle Co., Wholesale Home Décor, Willow Grove Uniques & Antiques, WoodN-Wire, Wooden Elements, Wren in the Willow, and Wright Family Products. We carry local vendors as well.

We post on our Facebook page every time our vendors restock, making it a wonderful place to check out all our current vendors and their products.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

The Goodbye Winter Hello Spring Open House is April 22, our 7th Anniversary Celebration Open House in June 10, and the Bring on Fall Open House is July 22. The balance of our special events and open houses for 2024 is to be determined.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

The most important thing to know is to leave plenty of time on your first visit, as there are so many companies and products to see.

The StockRoom of Kentucky

Location 3686 Greensburg Road, Buffalo, KY 42716

Website stockroomofky.com

Facebook facebook.com/StockRoomKy

Email kdwholesaleky@yahoo.com

Phone 270-325-2969

Hours Monday, Tuesday, Thursday, and Friday 9 a.m. to 4 p.m. EST

Monday by appointment until 6 p.m.

Two Sundays a month

Shea’s Wildflower Company is among the vendors at The Warehouse at Paxton. PHOTO COURTESY OF THE WAREHOUSE AT PAXTON

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

Send an email to kdwholesaleky@yahoo.com or bring a copy of your credentials with you when visiting to shop.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

We help pack your product for safe transport, as well as help you load your car. We have boxes and bubble wrap. We encourage you to bring blankets when buying furniture.

WHICH COMPANIES DO YOU CARRY?

We carry Wing Tai, Griffin Home Décor, JanMichaels Art and Home, Crossroads Original Design, Myra Bags, DNS Designs, Youngs, Blossom Bucket, MereKate Jewelry, Candle Warmers Etc., Delighted Home, Country Creations, and more.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

We held our Spring Open House on Jan. 29. March Market is March 18-22. It is a weeklong event in which we have temporary vendors and our everyday vendors.

Our Birthday Celebration is July 8, Fall Open House is July 22, and the Christmas Open House is Sept. 16. The September Market date is to be announced, and Red Monday is Nov. 4.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

Watch our Facebook page for updates about sales, restocks, new vendors, holiday hours, and more. We have plenty of parking and room for trailers.

The Columbus Warehouse

Location 3131 S. Hamilton Road, Columbus, OH 43232

Website thecolumbuswarehouse.com

Facebook facebook.com/thecolumbuswarehouse

Email info@thecolumbuswarehouse.com

Phone 614-839-8444

Hours

Monday to Friday 8 a.m. to 4:30 p.m.

Saturday 8 a.m. to 2 p.m.

Closed on Saturdays before events

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

We require two forms of identification verifying how our buyers resell in the gift industry, along with a copy of their vendor or resale license. The two forms we look for could be anything with their business name, such as a picture of the storefront, past invoices from a wholesaler, business card, website, social media, etc. This can be done online at thecolumbuswarehouse.com.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

We have spacious parking lot for large vans, trailers, and trucks. When you arrive, we have large carts and flat beds for ease of shopping.

We take great care to wrap and box purchases for safe travel. Our staff is available to help load purchases, and we encourage our buyers to pull close to the door to ease loading.

WHICH COMPANIES DO YOU CARRY?

We have more than 80 different companies. For the most up-todate listing, visit our Facebook page, which has the vendor list.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

Swing into Spring was March 4, It’s Fall, Ya’ll is Aug. 5, Candy Cane Lane is Sept. 30, and Stock Up is Nov. 11.

WHAT E LSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

Stop by our coffee bar for a warm beverage or bottled water. We strive to give buyers ideas for merchandising and are available to answer any questions during their shopping experience.

We encourage preorders on certain items, especially for those traveling from far away. We are also located just three miles from another large wholesaler — CWI Gifts. We recommend stopping by there as well when visiting The Columbus Warehouse.

CWI Gifts

Location 4600 S. Hamilton Road, Groveport, OH 43125

Website shopcwi.com

Facebook facebook.com/CWIGifts

Email sales@shopcwi.com

Phone 800-666-5858

Hours Monday to Friday 8 a.m. to 4:30 p.m.

Saturday 8 a.m. to noon

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

Buyers should bring a valid sales tax exemption form with their vendor’s license or tax number. Registration is available on our website if they want to preregister.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

We have large, open parking lots and convenient loading areas that make it easy to load and maneuver larger vehicles and trailers. We provide shopping carts and flat beds for their use while shopping.

Doug Finlay holds a planter available at The StockRoom of Kentucky.

PHOTOS COURTESY OF KELLY FINLAY

Products in shades of green are featured in this image from The StockRoom of Kentucky.

A variety of home décor products are found inside The Columbus Warehouse. PHOTO COURTESY OF THE COLUMBUS WAREHOUSE

Boxes and bubble wrap are available at checkout, if needed, to pack and transport items safely. We are committed to providing customers with outstanding customer service and a positive shopping experience. Our helpful staff will assist with loading, if needed, and our multiple checkout registers will get store owners on their way quickly and efficiently.

WHI C H COMPANIES DO YOU CARRY?

Buyers find the full product lines from CWI Gifts, Col House Designs, The Hearthside Collection, and Bright Ideas when they shop at our warehouse. We also have products from more than 100 various vendors, including local artisans from Ohio and surrounding areas.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

We have three open houses scheduled with a fun Fiesta theme. The first one was March 4-5. The others are Aug. 5-6 and Sept. 30 to Oct. 1.

CWI’s Sister Companies

Bright Ideas

Location 4600 S. Hamilton Road, Groveport, OH 43125

Website brightideaswholesale.com

Facebook facebook.com/brightideasllc

Email support@brightideaswholesale.com

Phone 614-916-3840

Hours Monday to Friday 8:30 a.m. to 4:30 p.m.

Saturday 8 a.m. to noon

Col House Designs

Location 4600 S. Hamilton Road, Groveport, OH 43125

Website colhousedesigns.com

Facebook facebook.com/colhousedesigns

Email custserv@colhousedesigns.com

Phone 800-777-1442

Hours Monday to Friday 8 a.m. to 4:30 p.m.

Saturday 8 a.m. to noon

The Hearthside Collection

Location 4600 S. Hamilton Road, Groveport, OH 43125

Website thehearthsidecollection.com

Facebook facebook.com/thehearthsidecollection

Email contact@thehearthsidecollection.com

Phone 614-626-8493

Hours Monday to Friday 8 a.m. to 4:30 p.m.

Saturday 8 a.m. to noon

WWW.THEWAREHOUSE.WEBSITE MONDAY-FRIDAY:

Pictured is the checkout area inside the CWI Gifts warehouse.

PHOTO COURTESY OF CWI GIFTS

Our open houses are always fun events, with prizes, raffles, interactive games, light morning refreshments, and delicious homemade free lunches provided to customers. Buyers can beat the crowd by shopping our early bird hours that start at 6 a.m. during open house events.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

They should wear comfortable shoes and bring a large vehicle to transport their purchases. We have a free warehouse app that will help them easily locate where items are in our cash & carry warehouse.

Our showroom area featuring CWI, Col House Designs, The Hearthside Collection, and Bright Ideas showcases new product arrivals, and bestsellers are on display. There are hotels close by where buyers can spend the night if they need extra shopping time. There is a link on our website with information on discounted rates offered by one of the local hotels.

Audrey’s – Your Heart’s Delight

Location 55 Mull Lane, Lebanon, PA 17406

Website yourheartsdelight.com

Facebook facebook.com/YourHeartsDelight

Email info@yourheartsdelight.com

Phone 717-865-6524

Hours Monday to Friday 9 a.m. to 4:30 p.m. EST

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

Visit Audrey’s website and complete the registration form. During the registration process, they will need to upload a copy of their state resale tax document for approval. Gift shop owners can preregister on our website.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

Audrey’s has a covered drive-thru area where they can pull their vehicle right up to the sliding glass doors for easy loading. Our warehouse staff will pack the merchandise carefully into boxes to avoid any type of damage.

Our warehouse staff will also help them load the merchandise into their vehicle. Customers do not need to bring their own dollies.

WHICH COMPANIES DO YOU CARRY?

We carry Audrey’s merchandise only.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

Audrey’s annual Open House is Monday, Aug. 12. Join us for a day of great shopping, door prizes, food and drinks, and great fellowship throughout the day.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

Please preregister or bring along a copy of their state resale tax document when they visit our cash & carry warehouse. Audrey’s cash & carry warehouse is open 9 a.m. to 4:30 p.m. Monday to Friday.

JanMichaelsMarket

Location 700 N. Hanover St., Elizabethtown, PA 17022

Website janmichaelsartandhome.com

Facebook facebook.com/JanMichaelsArtandHome

Email info@janmichaelsartandhome.com

Phone 717-366-4641

Hours Monday to Friday 8:30 a.m. to 5 p.m.

First Saturday of the month 8 a.m. to 1 p.m.

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

They can preregister on our website or in person the day of their visit. We ask for a copy of their sales tax license when registering.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

We have a large parking lot with plenty of truck and trailer space. We have a forklift, pallet jacks, flat beds, and plenty of carts for customers’ needs. We pack the items to their preference and have plenty of staff on hand to help with the loading needs of large items. WHIC H COMPANIES DO YOU CARRY?

We have more than 95 vendors in our warehouse and are growing. Our bestselling lines include JanMichaels Art and Home, Col House Designs, The Hearthside Collection, Lancaster home & Vintage, KK Interiors, Ragon House, Vicki Jean’s Creations, and more.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

Our Open House Sales Event was March 4-5, Fall Sneak Peek Open House is May 13-14, our Anniversary Celebration and Open House is June 17-18, the Summer Open House and Clearance Tent Event is July 22-23, our Fall Restock & Christmas Party Open House is Aug. 19-21, and the Christmas Restock Rockin Open House Party is Oct. 14-15.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

We are directly off Route 283 — an easy drive from both the Harrisburg and Lancaster areas. We are located 20 minutes from several other area wholesale warehouses.

We ship orders, both small parcels and large pallet shipments, regularly. Watch our social media for regular restock drops.

The displays inside Audrey’s - Your Heart’s Delight inspire customers and give them merchandising ideas.

PHOTO COURTESY OF AUDREY’S - YOUR HEART’S DELIGHT

Buyers find a variety of products at JanMichaels Market.

PHOTO COURTESY OF JANMICHAELS MARKET

Lancaster County’s Wholesale Mall

Location 180 Greenfield Road, Suite 1, Lancaster, PA 17601

Website lancasterwholesalemall.com

Facebook facebook.com/keystonewholesale

Email info@lancasterwholesalemall.com

Phone 717-295-2570

Hours Monday, Tuesday, Thursday, and Friday 9 a.m. to 5 p.m.

Wednesday 9 a.m. to 7 p.m.

First Saturday of month 9 a.m. to 1 p.m. (unless it falls on a holiday)

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

To register as a buyer with us, visit our website at lancasterwholesale.com. If they are planning a trip, we can also get them registered in-store. We require their sales tax license and a signed PA Exemption Form, which is provided online and in-store.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

We have a large parking lot, so bring trucks and trailers. There is easy access to the highway. There are three dock doors to pull up to for loading if needed.

We provide plenty of carts, flatbeds, and wagons. We know a lot of buyers travel far distances, so our staff takes pride in making sure their product gets to their store safely. We will wrap their product up as needed.

WHICH COMPANIES DO YOU CARRY?

We carry more than 80 local and regional manufactures in our mall, with a wide variety of American-made products. Our products include candles, signs, wrought iron, tinware, floral arrangements, furniture, wooden décor, hand-sewn dolls, canned goods, and more.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

Our 19th Anniversary Celebration is May 6-7. One lucky buyer will win $500 store credit. Our open house with A.T. Imports is July 24-25.

Customer Appreciation Days are Mondays in September (9, 16, 23, and 30). Oct. 28 is our Annual Treat Day.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

When planning their next trip, be ready to shop. We have more than 80 manufacturers in our mall, bringing them quality products made in the United States.

Bring a trailer along because they will want to fill it up. Make the trip even more worthwhile by following us on Facebook for stock updates.

We can pull and hold products until they can pick them up. Then they will not miss some of their favorites or one-of-a-kinds. We also offer virtual shopping — call to schedule one today.

American-made products and crafts are among the categories carried by Lancaster County Showcase.

Lancaster

County Showcase

Location 836 Houston Run Drive, Gap, PA 17527

Website lancastercountyshowcase.com

Facebook NA

Email info@lancastercountyshowcase.com

Phone 717-687-8150

Hours Monday to Friday 8 a.m. to 4 p.m.

WHAT IS YOUR REGISTRATION PROCESS? CAN STORE OWNERS REGISTER ONLINE?

They can register online or in-store.

WHAT ARE YOUR PROCESSES FOR UNLOADING AND LOADING?

They can pull up to the warehouse door, and there are plenty of loading staff available to help.

WHICH COMPANIES DO YOU CARRY?

We carry American-made products, indoor and outdoor furniture, and crafts.

PROVIDE DETAILS ABOUT OPEN HOUSES AND SPECIAL EVENTS YOU HAVE PLANNED FOR 2024.

Appreciation Day was March 5, Ice Cream Days are July 22-23, and Lancaster Expo is Sept. 9-10.

WHAT ELSE SHOULD STORE OWNERS KNOW BEFORE THEY ARRIVE?

Be sure to come prepared to see and potentially buy a ton of cool products.

This view inside Lancaster County’s Wholesale Mall shows the numerous products from vendors.

PHOTO COURTESY OF LANCASTER COUNTY’S WHOLESALE MALL

PHOTO COURTESY OF LANCASTER COUNTY SHOWCASE

Supporting Multiple Personalities

How To Manage the Many Characters of Store Associates

BY NICOLE LEINBACH

Have you ever struggled with how to manage multiple employees who have nothing in common? Do you ever wonder why one employee responds positively to one thing and another responds in the exact opposite way?

Are you often at a loss for words to figure out how to communicate effectively with each unique employee who works for you?

The reality is it can be hard to manage one person let alone multiple people. Factor in the variations that make each individual one-of-a-kind, and it can become even more complicated to take a one-solution approach to manage multiple store associates. Keeping this in mind, there is good news… and bad news… to consider.

The good news? Many attributes of employee management can cross generations and personalities alike, so that is something you have on your side.

The bad news? Not all folks react the same, which means your efforts will always have faults.

The positive upside to all this? There are ways to help support the many personalities stores have when managing associates.

Understanding Personalities Among Employees

Collaboration is essential in any professional environment, and we would be biased — though honest — to say this is especially true in retail. Retail brings together unexpected strangers in environments that aim to welcome them to interact at leisure.

Yet these same strangers may often collide in other circumstances. So, how do retailers overcome the challenges that may come with this?

The first key to managing personalities of all kinds is to recognize being different is OK. In fact, it is great.

But without diving into the details of anyone’s differences, the real key is to identify that working together is critical to respecting the differences of every individual. For example, some people are morning folks, with vibrant, ready-to-go attitudes for a great day, while others prefer to ease into the afternoon or even evening before they tend to shine brighter.

Mailchimp, a marketing platform that aims to connect businesses to consumers through digital marketing efforts, identifies workplaces as having 10 different types of employees. Here they are:

1. The Analyst: This employee tends to prefer solo projects and aims to find solutions through data and other practical factors.

2. The Leader: Essential to most work environments, leaders tend to be organized and deliver leadership through both actions and communication to keep teams moving positively in a forward direction.

3. The Logician: While these employees often lack social cues and need support to work as a team, they excel at analytical thinking, which can benefit many businesses. But it is up to leaders to identify if it is right for their environment.

4. The Logistician: All about following order, logisticians value team players and often discredit others who do not meet goals set for a company… which can also mean they are likely to encourage others to stay on track with deadlines.

5. The Campaigner: This employee type is very sociable and friendly, often becoming a key associate for retailers because they connect so easily with others and bring a lot of positive energy to the environment.

6. The Advocate: Personalities that demonstrate advocates are very loyal, hard-working, and dedicated to long-term goals — both individually as well as in combination with others.

7. The Debater: Good or bad, having a debater on your team can bring other perspectives to light and help challenge new efforts in various work scenarios.

8. The Executive: Folks who identify as executives are career-oriented with ambitious goals, and this includes working diligently to climb their professional ladder successfully.

9. The Entrepreneur: Risk takers at heart, entrepreneurs are always brainstorming new ways to get things done or offer new products or services to enhance business goals.

10. The Mediator: Often introverted, mediators try solving problems to avoid work chaos and can be a beneficial personality for stores to welcome to their team.

Benefits of Multiple Personalities on a Retail Team

Having clarity about the types of work personalities that exist can allow store owners and operators to better support their collective team. In doing so, they can identify store responsibilities that would benefit from their characteristic strengths – and when possible, avoid those responsibilities that are not in their favor.

This is not always possible. However, understanding what employees prefer, naturally excel at, and are challenged by can give leaders the chance to better distribute store roles.

Additionally, assessing personalities does not just lead to clarity of employee behavior, it also offers retailers the chance to be more cost-effective in their training efforts, more supportive in their employee management, and more beneficial in their productivity planning. Additional benefits of understanding the personalities of your employees include:

• Enhanced conflict resolution.

• Encouraged work diversity.

• Empathy of others.

Finally, once you recognize team members are not cookie cutter replicas of each other, it is easier to move forward in a positive direction of supporting each of them. This may be even easier for you if you challenge your employees to identify who they think they are on this list of employee personality types.

Then collaborate with them to identify goals they have for themselves to best support you as a store operator. Ways to do this could include asking them what they identify as their professional strengths and what they identify as their professional weakness.

Knowing these details can then offer you the chance to nurture both sides of this equation, as well as offer you the chance to best identify a team that can work together despite their multiple personalities.

Nicole Leinbach is the founder of RetailMinded.com , a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. Her work has been featured in Forbes, Entrepreneur, Business Insider, the UK’s Telegraph, CNN, the Today show, and countless other industry resources. Additionally, she has supported American Express’s Small Business Saturday as a spokesperson and is the author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business, published by McGraw-Hill. With a core concentration on small businesses and independent retailers, Leinbach welcomes you to connect via Instagram at @RetailMindedWorld and Twitter via @RetailMinded

BY SARAH HOBAN

COVID-19 Still Affecting Retail

Four years ago this month, COVID-19 quarantines began across the country and the world. While it seems like much of everyday life has returned to normal, Daphne Howland, writing on retaildive.com, points out several ways the pandemic continues to have an impact on retail:

• The effect of work-at-home and hybrid workplaces. This has meant a decline in foot traffic at downtown retailers and those near corporate settings, and an increase in shopping at more local and suburban retailers.

• The continued popularity of e-commerce. While online sales have decreased from their pandemic highs, growth in e-commerce sales will continue to be strong. Consumers got used to the ease of ordering online, and one analyst pointed out many retailers also worked to make improvements to their shopping sites, focusing on “engaging customer experiences.”

• In a similar vein, the increased use of BOPIS (buy online, pick up in store). While the practice got a surge from customers looking for contactless shopping during COVID-19, it has continued to be popular for its convenience. However, it is also labor-intensive for larger retailers, and many are looking to cut back on it.

• Uneven supply chains continue to be an issue, resulting in either low inventories or overstocks where retailers ordered extra to ensure they had merchandise on hand.

A Pinterest Peak Into the Future

If you are looking for fun trend-spotting ideas, you may want to take a spin through Pinterest’s annual report, Pinterest Predicts. The company collects patterns in user searches and presents the top ones in a bubbly online format, along with the trending search terms that earned them a high ranking.

Among the next big things (according to Pinterest searches, anyway) are:

• Western Gothic décor that mixes “vintage Americana chic with deep moody hues.”

• “Kitschens” that show off vibrant candy colors, vintage appliances, and kitschy, thrifted accessories.

• “Inchstones,” mini-celebrations for children’s lesser-celebrated milestones, such as a first tooth or a baby-naming ceremony.

• Cafécore, that will “bring the coffee shop vibe inside,” with fancy at-home coffee stations, stylish equipment, and artsy chalkboards, presumably to list the brews of the day.

See more — including “Eclectic Grandpa,” “Tropic Like It’s Hot,” and “Bow Stacking” at https://bit.ly/4bj7B5D.

“Investing in experience creates interactions that draw in customers repeatedly. When customers know they can expect frictionless, personalized, and convenient experiences from a retailer, they may be less likely to check out the competition.”

RON SHAMAH, CEO OF RIGHTPOINT, ON FASTCOMPANY.COM

Slogans for Success

Do you have a rallying cry?

Management consultant and author Paul Thornton does. Writing on smartbrief.com, Thornton defines the term as a short word or phrase that is “a quick reminder of what you believe needs to be done to achieve your goals.” Think along the lines of “Just do it.”

A good rallying cry, Thornton says, keeps you focused and motivates you to move forward. It should be short, emotional, actionable, memorable, and, of course, something you genuinely believe. He notes some business leaders even post their slogans in their workplace or break room.

Some examples? For the start of 2024, Thornton invited readers to send in their own rallying cries. See examples at https://bit.ly/3OuWJYu. Among the contributions were:

• “Keep marching!”

• “Grow on purpose!”

• “Add value.” (Thornton’s own)

• “Community. Connection. Compassion.”

• “Finish what you start.”

Big Boxes, Small Formats

As shopping malls continue to struggle to attract shoppers, some big-box retailers and department stores continue to explore new formats in new neighborhoods.

For example, Macy’s announced in October it was opening 30 smaller stores in strip malls over the next two years. Target started opening smaller stores in 2019. The Container Store planned to open nine new small-format stores by this spring.

The smaller formats fit into neighborhoods and shopping areas where larger stores have not been possible, such as urban neighborhoods or growing suburban areas, where the retailers might not have had a presence previously. “Many of these retailers have shifted into being closer to these larger population areas where shoppers are just naturally already going,” one retail analyst told modernretail.com. Retailers can also pare inventories (and some offer a more limited selection of products or departments) and staff.

NRF Launches Sustainability Initiative

As consumers look for more ways to incorporate sustainable living practices into their everyday lives, the National Retail Federation is addressing the issue on an industry-wide scale.

Late last year, the organization launched the NRF Center for Retail Sustainability, an initiative “to support retailers’ commitments to create net positive environmental, social, and community benefits while generating economic value.” The group will highlight retail sustainability efforts and provide resources for NRF members; it will also work to make it easier for consumers to find high-quality and affordable sustainable products.

The center will focus on several areas, such as the retailer’s role in the circular economy, including recycling efforts, waste reduction, merchandise made from recycled materials, and sales of refurbished products. The group will also examine consumer behavior to determine how consumers understand sustainability and what is most important to them. Also under study: improving sustainability options and practices within supply chains.

Visit the center’s website at nrf.com/resources/nrf-centerretail-sustainability for more information.

A glimpse inside Macy’s new store format at Highland Grove in Highland, Indiana.

JEAN-MARC GIBOUX/AP IMAGES FOR MACY’S, INC.

Home Sweet Home

How To Promote Your American-Made Products

In today’s market, more shoppers are expressing a desire to buy items that are made locally or merchandise that is “Made in the USA.” How can we best support (visually) efforts to promote products made domestically?

It might be an annual celebration around July 4th, where items made in the United States are front and center for several weeks. Likewise, it might be your goal to feature these items in an intentional fashion year-round.

Options could include special signage on items as they are displayed throughout the store or the creation of a dedicated fixture or zone, with all related merchandise in a single location. Personally, I prefer the idea of a dedicated location (not a fan of scattering, per se). Yet, that is not necessarily practical for everyone.

And, if done well, the scattering method can help lead shoppers through the store. This is your call. What is imperative is ensuring consistency across the props and signage in use.

Made in America

How do we promote the advantages of buying items made in the United States? Here are a few ways:

1. You are helping drive the nation’s economy.

2. You are avoiding supply chain issues from overseas shipping.

3. You are supporting your neighbors, colleagues, and artists.

For many shoppers, this is a win-win. We need to make it easy for them to find the products and learn the stories behind the merchandise

As I conducted research for this article, approaches tended to fall into one of two categories — flags or maps. One is flat, the other one flies, and there are a myriad of opportunities to adapt them for customer engagement — and sales.

Rest assured that the WWII Museum Gift Shop in New Orleans observes protocol with not only the U.S. flag but with flags representing the branches of the armed forces.

PHOTO BY AMY MEADOWS

Some of the better-known décor specialists offer Americana items that lean toward rustic. This is an excellent way to utilize reclaimed lumber, fencing, or pallets. Think barns and amber waves of grain, and yes, barrels and wheat sheaves work well in this setting.

If you choose to use the U.S. flag, please acquaint yourself with the proper ways to display it. The symbol comes with rules for hanging, wear and tear, and even the proper way to dispose of it when the flag can no longer fly in public. To overlook or abuse any of the guidelines would have the opposite effect of promoting sales.

Consider Other Techniques

You might also choose to reinterpret the U.S. flag by means of varied materials — the stars and stripes — not necessarily reproducing them exactly but in proper proportion, etc. One of my favorite uses of this technique was executed by Create Exchange, in Cedar Rapids, Iowa.

The owner, Jennifer Stewart, provided behind-the-scenes information. “I made the flag specifically as part of a July/patriotic window display. It is 4 x 6 feet, strung on twine. My store is a second-hand arts and crafts supply store,” she said. “Most items used in window displays, including the flag, are made from store inventory as a way to show customers how to use materials that otherwise may have been thrown away. Materials used for this project are cotton fabric, lace trim, and specialty yarns. All the strips are attached to a length of twine. So even though it’s heavy, it’s easy to hang up and easy to store.”

What a perfect way to promote one’s business! In this instance, she is literally using what she sells to promote the store — arts and craft supplies. She is inspiring creativity and driving sales!

I have also seen flag motifs recreated from flowers, red/ white/blue sneakers, upholstery swatches, bottle caps, and yarn. The possibilities are endless.

If flag use is not the desired design approach, I recommend maps. Whether small, large, analog or, digital, they can outline the United States as a nation or outline a state or region of origin. They serve as a way to better educate the shopper.

This could then tap into nostalgia (hometown? favorite vacation spot?) or perhaps your bucket list. Maps with pins or other markers are also a terrific way to connect with your shoppers and demonstrate the breadth of your customer base.

You might choose to use a map for tracking the path — or timeline — of a product or a craft tradition. I am thinking about weaving, carving, and other regional or historical arts/ artifacts.

Again, engage the shopper. Explain and educate. And whether it works best to consolidate or distribute your USAmade items, I salute your efforts!

Have an interesting display to share? Or a question about visual merchandising strategies for your business or your district? Visit

for

Jennifer Stewart used a variety of materials for this window display at her store, Create Exchange, in Cedar Rapids, Iowa.

PHOTO COURTESY OF CREATE EXCHANGE

In the past, I have used maps in museum exhibition design to trace a journey across continents. In this instance, it was tracking the Spice Trade routes for a Chicago Foodseum exhibit.

PHOTO BY AMY MEADOWS

Do not forget fabulous display resources. One of my favorites, Kendrick Home, offers just the right sized blocks to add to merchandise groups.

PHOTO COURTESY OF KENDRICK HOME

BY ANGIE LANDSVERK

Bittersweet Blessings

A Country, Primitive Shop in a Small, Rural Town

Alayoff from her job when she was 8 ½ months pregnant resulted in Michelle Hatch deciding to open a country shop in the lower level of a split home.

“I want everyone who walks in the door to be able to leave their cares behind, even if only temporary, and live in the moment and be able to take a nice deep breath and find their Zen.”

“As you can imagine, it is very difficult to try and find a job at 8 ½ months pregnant, so I decided that I would take some time and stay home with my newly arriving little one,” she said. After a few months of being home with her baby, Michelle realized she needed something to keep her brain stimulated. That is how Bittersweet Blessings came to be.

“When I was laid off and a new mom, I needed to find places where I could put my son in a front pack and walk around and be around other people. I always found myself gravitating to country primitive shops where I could browse and be inspired,” she said. “Once I realized that my happy places were all country primitive shops, I knew that was the type of shop and categories I wanted to open.”

Choosing a name for her gift shop proved to be easy. “All I kept thinking was something that was so hard (losing my job while pregnant) really turned into the best thing in my life. Losing my job gave me the opportunity to spend some wonderful quality time with my new little one at the beginning of our journey

together,” Michelle said. “It was then I realized that the stressful time of losing my job was truly a bittersweet blessing. As I started to think back through hard times in my life, I came to realize many things in life, while they always seem the hardest at the time, really can turn into wonderful opportunities and new beginnings.”

Bittersweet Blessings is in Chester, New Hampshire. The rural town has a population of about 5,000 and is one hour from the Atlantic Ocean, mountains, and Boston.

“We consider our location to be one of our main features. New Hampshire is a tax-free state, and so many folks travel numerous states (and often from Canada) just to visit us. Since we are not in a tourist area, those folks that are coming to our shop are coming there to visit us and shop with us,” she said. “We are fortunate in this aspect because what this means is that those folks who walk through the door already know what we are about and what we have to offer them and know that we’re going to provide them with exceptional service. It is very rare for any customer to leave without a purchase of some sort.”

An Entrepreneurial Spirit

Michelle grew up with her father owning a construction business.

She majored in small-business management, moved into the tech world after graduating from college, and did small-business ventures on the side like making and selling quilts and blankets on eBay and later starting a jewelry business.

Her education and small-business endeavors helped her start Bittersweet Blessings after her layoff. She opened the gift shop in 2010, and after the first year, she knew she had the chance to make it a great business but needed more space.

The current 10,000-square-foot shop was purchased in 2012 and is owned by Michelle and her husband, Doug Patch. Situated on three acres in the center of Chester, it was built as a home in 1736 and has had numerous uses through the years.

“Choosing to make the leap from a tiny shop in the basement of a

Doug Patch and Michelle Hatch. PHOTOS COURTESY OF BITTERSWEET BLESSINGS

The home of Bittersweet Blessings was built in 1736 and has had numerous owners and uses.

home to a massive shop was a scary decision but one I knew would be the key to success,” she said. It was one of the shop’s turning points.

The building needed many updates and repairs, and the major renovations took place after Doug joined the business full time and brought the barn on the property back to its true self. “When you walk in the barn, you see the true features that the beautiful building was meant to display. Everyone who comes to the shop always comments on the barn and it being their favorite area,” Michelle said. “Starting in the month of July, we turn the barn into a winter wonderland with our Christmas in July events, and the customers always say it is their happy place.”

Tried and True

Bittersweet Blessings is full of country and primitive home décor items, including florals, jar candles, lighting, furniture, pottery, and textiles. Michelle said the best-selling categories are their handmade products. They work with more than 100 artists from throughout the country. Seasonal items are the store’s star products.

“I want everyone who walks in the door to be able to leave their cares behind, even if only temporary, and live in the moment and be able to take a nice deep breath and find their Zen,” she said of her shop’s atmosphere. “We have always stayed pretty tried and true to what we first carried when we opened.”

Their focus on items that are handmade and made in the United States distinguishes them from other shops in the area. “We are blessed to have a large location, so that gives us the space to focus on variety versus a niche market,” Michelle said.

Her advice to those who recently opened a shop is to focus on their own business. “Successful people never need to worry about what others are doing. Keep an eye on trends and differentiate yourself from others with great customer service and your own personal love of what you are selling. Join together with other local shops to make the community even larger,” she said.

Giving back to the community plays a huge role in happiness, and Bittersweet Blessings does so in numerous ways. This includes donating to school fundraisers and helping those in need each holiday season.

When asked what contributes to their success, Michelle said it is Doug, family members, and their employees. Doug’s business background in warehouse and shipping management helped them expand their online presence, with their website now being almost 50% of their overall business.

They have a thriving online business, offering in-store pickup for local customers, as well as shipping. Social media platforms are used for marketing, with the aim to drive people to the website and convert them into buyers.

Seasonal open houses and special events are held throughout the year. Christmas in July is one of the most popular events, but Michelle said their personal favorites are the customer appreciation evenings. “A few times a year, we open up at night, and we serve complimentary appetizers, samples of our dips, yummy beverages, and, of course, Doug’s famous popcorn, which he makes on-site for all of our events,” she said.

Michelle said owning a business is not easy. “Doug and I have learned that taking time for us as often as we can is beneficial at home and at work. We work hard, and we play hard as well,” she said.

FACTS AT A GLANCE

Business Name: Bittersweet Blessings

Location: 20 Chester St., Chester, NH 03036

Website: bittersweetblessings.com

Email: bittersweetblessingsonline@gmail.com

Phone: 603-845-3577

Employees: Six (including the owners)

Size: 10,000 sq. ft.

Trade Shows Attended: Market Square, Heritage Market, CDM (in past), and New England Made

Product Categories: florals, stuffed dolls, jar candles, lighting, furniture, artwork, redware, pottery, rugs, textiles, and linens

Social Media: Facebook

POS System: GoAntiquing!

The barn provides more space for displaying products.

Country and primitive décor is found at Bittersweet Blessings.

Smart Retailer assumes no liability for changes in show schedules or show cancellations. Please contact the show promoter directly to confirm dates, times, and locations before making travel plans.

MARCH/APRIL 2024

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