Jowain So MA Portfolio

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SELECTED WORKS BY JOWAIN SO

Design, Made for Humans

SCHOOL

Academy of Art University

PROGRAM

MA Graphic Design

COURSE

MA Portfolio Seminar

YEARS

2019–2020


JOWAIN SO, MA

DESIGN, MADE FOR HUMANS


INTRODUCTION

Design is made by humans, for humans. Good design connects with people in meaningful ways and helps solve their problems. When we choose not to empathize with others, we lose this connection through our own apathy. In order to help solve people’s problems, I ensure that my work comes from a place of compassion, human connection, and imagination. Imagination allows us to empathize with other humans whose experiences we have never shared. We have this unique power to think ourselves into other people’s places. Why not use this power to imagine and design a better future? My portfolio is a selection of work by me, a human, designed for all other kinds of humans out there. Enjoy!


JOWAIN SO, MA

Copyright Š by Jowain So All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, including photocopy or any storage or retrieval systems, without prior written permission.

DESIGN, MADE FOR HUMANS


Table of Contents

CHAPTER 1

06–23 / Circles Design Conference

CHAPTER 2

24–39 / Marimekko Sustainability Report

CHAPTER 3

40–53 / TerraKit App

CHAPTER 4

54–67 / Iris van Herpen Exhibition

CHAPTER 5

68–89 / Gillian Health Clinic


JOWAIN SO, MA

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DESIGN, MADE FOR HUMANS


PROBLEM

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CIRCLES DESIGN CONFERENCE

PROBLEM NO. 1

How could I encourage designers to come together and share big ideas?

PROJECT TITLE

Circles Design Conference

COURSE

Type Systems

INSTRUCTOR

David Hake

CATEGORY

Brand Identity, UX/UI Design

SEMESTER

Spring 2020

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JOWAIN SO, MA

DESIGN, MADE FOR HUMANS

OBJECTIVE

To identify an existing design conference and to create a refreshed visual system that will effectively promote the conference. SOLUTION

I chose to redesign the Circles Design Conference, a creative design conference located in San Francisco. I found this conference to have potential for a better brand identity, as the theme of Wonder set the stage for the curious, the weird, and the extraordinary. Through the use of typography and vector illustrations, this wondrous conference is promoted through a brochure, wayfinding, conference ID cards, a website, and an app.

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JOWAIN SO, MA

bold intriguing bizarre

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M A R I M E K K O S U S TA I N A B I L I T Y R E P O R T

PROBLEM NO. 2

How could I present data in a visually compelling way?

PROJECT TITLE

Marimekko Sustainability Report

COURSE

Type Systems

INSTRUCTOR

David Hake

CATEGORY

Layout Design, Information Design

SEMESTER

Spring 2020

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JOWAIN SO, MA

DESIGN, MADE FOR HUMANS

OBJECTIVE

To identify a company’s existing annual or sustainability report, and redesign its layout to be more visually compelling. SOLUTION

I chose to redesign Marimekko’s Sustainability Report. Through leveraging the company’s bold prints and joyful brand soul, its data is presented in a simple yet visually engaging manner. To further use Marimekko’s print sustainably, the back cover of the report is designed to be detached and folded into a stationery holder.

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joyful bright energetic

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TERRAKIT APP

PROBLEM NO. 3

How could I make crafting and gifting more customizable?

PROJECT TITLE

TerraKit Mobile App

COURSE

Digital Design

INSTRUCTOR

Bob Slote

CATEGORY

UX/UI Design, Brand Identity

SEMESTER

Spring 2020

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JOWAIN SO, MA

DESIGN, MADE FOR HUMANS

OBJECTIVE

To create a mobile app that can help address a problem that is personal to me. SOLUTION

Due to my newfound love for building terrariums, I chose to design an app that would allow for fellow craft-lovers to design and build their very own terrariums, and even gift them to others. This app allows users to design their own terrariums from start to finish. Users can pick their own vessels, substrates, plants, and decorations. They are then able to save their designs, as well as use AR technology to view their designs in their own home. Lastly, users are able to purchase their designs, which would be sent as a build-it-yourself kit to wherever they choose.

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simple fresh customized

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I R I S VA N H E R P E N E X H I B I T I O N

PROBLEM NO. 4

How could I show sartorialists that fashion and tech can be fused?

PROJECT TITLE

Iris van Herpen Exhibition

COURSE

Type Compositions

INSTRUCTOR

Andrew Loesel

CATEGORY

Brand Identity, Editorial Design

SEMESTER

Fall 2019

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JOWAIN SO, MA

DESIGN, MADE FOR HUMANS

OBJECTIVE

To design an exhibition featuring any artist or designer of our choice. SOLUTION

I decided to feature Dutch fashion designer Iris van Herpen, the first fashion designer to create 3D-printed haute couture clothing. The goal is to bridge the gap between fashion and technology, thus inspiring people with all career backgrounds to explore their creative sides. I hope this exhibition sends the message that the use of technology can lead to creating innovative art—especially in the fashion industry. Through the use of typography and layout design, this cutting-edge exhibition is featured in an exhibition catalogue.

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elegant cutting-edge futuristic

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G I L L I A N H E A LT H C L I N I C

PROBLEM NO. 5

How could I make a health clinic gender-inclusive?

PROJECT TITLE

Gillian Health Clinic

COURSE

Visual Thinking

INSTRUCTOR

Sandra Isla

CATEGORY

Brand Identity, Environment Design

SEMESTER

Spring 2020

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JOWAIN SO, MA

DESIGN, MADE FOR HUMANS

OBJECTIVE

To pick a problem we’d like to see solved in the world and create a design solution for it. SOLUTION

While investigating different topics, I learned that many transgender and gender nonconforming (TGNC) individuals encounter high rates of discrimination in healthcare, particularly sexual and reproductive healthcare. After much research and concept exploration, I chose to create a brand that supports TGNC individuals by providing a safe space to access sexual healthcare and health resources. This is an intersectional sexual healthcare project. Gillian is a brand that commits to giving all TGNC individuals access to healthcare, as it believes that everyone has a right to healthcare no matter their gender identity. Gillian strives to achieve this goal by providing three main deliverables: a full-service sexual health clinic, a private mobile app, and a public website forum to connect with others.

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friendly reassuring reliable

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ACKNOWLEDGMENTS

THANK YOU

I would like to thank my family for their immense love and continual support. I would also like to thank my friends and peers who helped me tremendously during my MA program at the Academy of Art University. Lastly, I would like to express deep gratitude to all the instructors and support teachers for sharing their knowledge and helping me along this incredible journey. Thank you! INSTRUCTORS

FAMILY & FRIENDS

Carolina de Bartolo Andrew Loesel Christopher Morlan Sandra Isla Hunter Wimmer Monica Berini John Nettleton Susan Pasley

Ann So Raymond So Ashley Chen Nathan Konopinski Sasha Mills Megumi Hiramoto Kasey Chiu

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JOWAIN SO, MA

DESIGN, MADE FOR HUMANS

TITLE

Design, Made for Humans

DESIGNER

Jowain So, MA in Graphic Design

CONTACT

jowain@gmail.com

SCHOOL

Academy of Art University

INSTRUCTOR

Mary Scott

IMAGES

Unsplash, Pinterest, Behance, Graphic Pear

PRINTING

blurb.com

TYPEFACE

Benton Sans

PAPER STOCK

Mohawk Superfine Uncoated Eggshell 100# Text


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