BRUCE NUSSBAUM is Professor of Innovation and Design at Parsons The New School for Design. A former Assistant Managing Editor for BusinessWeek, his work at the magazine includes founding IN: Inside Innovation, a quarterly innovation supplement and the Innovation & Design online channel. He also launched BusinessWeek’s coverage of the annual Industrial Designers Excellence Awards, the BusinessWeek/Architectural Record Awards for architecture, and The World’s Most Innovative Companies survey. Nussbaum’s cover stories at BusinessWeek include “The Power of Design: How IDEO Is Changing The Way Companies Innovate” and “Get Creative: How To Build Innovative Companies.” Nussbaum is the author of three books: The World after Oil: The Shifting Axis of Power and Wealth; Good Intentions, an inside look at medical research on AIDS; and Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire. His essays have appeared in The Best Business Stories of the Year 2002 and The Best American Political Writing 2004. Nussbaum has received the Personal Recognition Award from the Industrial Designers Society of America and the Bronze Apple award from the New York Chapter of the IDSA . In 2005, he was given the John F. Nolan Award by the Design Management Institute. In 2005, I.D. magazine named Mr. Nussbaum as one of the forty most influential people in design. In 2008, he was a finalist in the annual Design Mind Award given by the National Design Museum of Cooper Hewitt. Nussbaum leads workshops on design and innovation at the World Economic Forum in Davos, Switzerland. He holds a BA in political science from Brooklyn College and a Masters degree in political science from the University of Michigan. REBECCA REUBENS trained formally as an industrial designer, and now works at the intersection of design, craft and sustainability. A large part of her professional practice has been for the development sector, and includes work with international bodies such as the International Network for Bamboo and Rattan (I N BA R ) and the United Nations Industrial Development Organization (U N IDO ), in Europe, Asia and Africa. Her core expertise is in the materials bamboo and rattan. She also has an independent practice through her design firm Rhizome, which promotes the use of renewable materials processed by small craft-based producers as a route to holistically sustainable products. Reubens is currently pursuing a PhD at the Design for Sustainability subprogram at Delft University of Technology, focusing on the links between design, development, and sustainability. CARLOS TEIXEIRA is Associate Professor in the School of Design Strategies, Parsons The New School for Design. He has 20 years of experience in design and innovation projects in Brazil, India, and the U.S. Teixeira applies innovative
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