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April 2013

The Entrepreneur Beaches & business: Ireland’s seaside industries

Success brewing in small places as alcohol industry surges

Steve Savage-Hard Knox Tattoo

The Entrepre-

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THE TEAM: Writing Team Alex Sheehan  Jane O’Faherty Conor O’Riordan Fintan Walsh Marie Enright  Fiachra McKermott Lorna McGinn Cillian Fitzgerald James O’Nolan Rebecca Maher Derek Bowler Amy O’Connor Jason Franz Marielle Xuereb Darren Mulryan Brian O’Connor Jessica Leen Hilary McGann Sub­editing Team Jane O’Faherty Fintan Walsh Fiachra McKermott Rebecca Maher Hilary McGann Darren Mulryan Design Team Patrick Jensen Amy O’Connor Jason Franz Cillian Walsh Photography Team Niamh Lonergan Niall O’Neill Circulation Team Alex Sheehan James O’Nolan Fintan Walsh Cillian Walsh Brian O’Connor

Editor’s Note THE CRIPPLING  impact  of  the  recession  has  left vacant buildings in every town in the coun­ try. Where once there was a hive of social activity  at the local fruit and veg shop now sits a bleak,  hollow  reminder  of  how  destructive  the  ‘crash’  has been for small and medium­sized enterprises  (SMEs). It takes courage and self­belief to set up a new  business in Ireland at the moment, and this maga­ zine will showcase a variety of people, businesses  and industries which have showed resolve in dif­ !"#$%&%'()*+ Entrepreneurial spirit drives humanity forward,  expanding our horizons by developing something  which many may not have the drive or foresight  to do. Entrepreneurial spirit motivates people to  push  themselves,  encouraging  healthy  compe­ %'%',-&'-&'-.#*%/')*0&%1)&2)-)!%*&,3&41'"1&"5-&2)& reaped  by  consumers.  But,  most  importantly  of  all, in a contemporary sense, entrepreneurial spirit  creates employment. In  recent  years,  large  supermarkets  and  banks  have promoted self­service banking for custom­ ers,  taking  the  employee  behind  the  screen  out  of  the  equation.  Small  and  medium  businesses,  driven on by entrepreneurs of all ages, have the  capability to create plenty of employment if sup­ 6,/%).&*#3!"')-%$7+ The  Irish  population  strives  for  conversation.  We strive for human interaction, somebody who  we can complain to or share a yarn with. This sort  of connectivity with fellow human beings is being  reduced in big businesses, in order to improve ef­ !"')-"7&5-.&6/,!%*+&89:*&;-,4&%1)&'(6,/%5-")& of  pleasing  their  customers.  Irish  entrepreneurs  must remain mindful of the wishes of their cus­ tomers,  and  when  they  do  so,  we  must  support  them.  In the same way as there has been cynicism about  self­service banking, many Irish people have be­ come wary of big businesses in general. The horse 

Deputy Editor Chief Sub­ Editor Brendan Roche Pamela Ryan

Head of Circulation Patrick Jensen

meat scandal was a stark reminder that we know  little about the production of mass manufactured  foods. It was also a reminder that the local butch­ er, and small businesses in general, deserved our  support  for  maintaining  excellent  standards  and  offering a product which we can all trust. When large companies announce that they will  be creating employment, it is usually greeted by  the visit of a minister and PR opportunities are a  common feature. However the same recognition  is not afforded to SMEs that will create the em­ ployment to take thousands of people off the dole  queues and chip away at the Live Register.  A photo call at a multinational company creating  100 jobs may well be warranted, but a photo call  with  an  entrepreneur  who  is  providing  employ­ ment  to  two  people  can  potentially  achieve  just  as much. It will give other Irish people hope and  motivation to do things themselves i.e. set up their  own businesses and create employment.  The  layman  cannot  relate  to  the  chief  execu­ tive of an MNC, but he/she can take solace from  the fact that a like­minded entrepreneur is doing  things for him/herself. Entrepreneurs need to be  given recognition for their importance in revitalis­ ing Ireland, and that is what this magazine aims  to achieve. It has been a lot of hard work, but enjoyable at  the same time. It was a rush to meet entrepreneurs  of  all  ages,  and  discover  what  drives  them  to  ",(6)%)&,-&5-&#-)<)-&6$57'-=&!)$.&4'%1&%1)&>2'=& boys’. We hope you enjoy this publication.

Michael Brophy Editor,  The Entrepreneur

Head of Design Mary Kirby

Heads of Photography Derek Bowler  Cillian Fitzgerald

...this magazine will showcase a  variety of people, businesses and  industries which have showed  /)*,$<)&'-&.'3!"#$%&%'()*

- Michael Brophy, Editor

6 Educating professionals

Contents 4 Business news in brief 5 The Entrepreneur visits the  National Franchise Event 8 Irish making it abroad

10 Promoting Jameson worldwide 11 The rise of the microbrewer 12 Doing agriculture differently

15 Doing small  businesses right

14 Fads through the years We’ve talked to six succesful Irish  entrepreneurs. Read the inspiring  6/,!$)*&,-&65=)*&15 through 18

18 The Limerick Milk  Market in pictures The Limerick Milk Market on a regular Saturday. Photo: Derek Bowler

22 Running up the numbers ­ how  the great Limerick Run helps the  23 Kerry men turns GAA rule into  city make money new business 20 The issues with the HSE

24 A new spin on a classic shop

26 High street store goes digital

27 Ireland on the silver screen

28 Businesses on the waterfront

30 ?'.'-=&%1)&!%-)**@45<)&@ (5;'-=&(,-)7&,-&!%-)**&35.*

31 This week in  business tweets

The Entrepre-

Business news in brief BUSINESS ACHIEVERS AWARDS

Michael Brophy THE PROVINCIAL competitions in the Ulster  Bank Business Achievers Awards are underway,  with the Munster victors named at a ceremony last  week. The winners of the eight prize categories repre­ sented every county in the province, with Dooley’s  Hotel, Waterford winning the Woman Led Business  Award. Hailstorm Commerce, Limerick, won the Best  Business Start­up Award while Quigley’s Bakery,  Tipperary, won the Best Established SME Award. County Cork was represented twice on the winning  podium. Irish Yogurts Ltd won the Food and Drink  Award, while Capstone won the International Busi­ ness Award. Denn Agri and Manufacturing Ltd from Waterford  won the Agribusiness award. The Innovation and Emerging Technology Award  was won by ViClarity, Kerry, while the Social En­ terprise Award went to Clare Crusaders Children’s  Charity. The eight winners now go forward to the national  awards, where they will compete against the three  other provincial champions in their prize category.  One business will then be chosen from the eight  categories to be named Ulster Bank Business  Achiever 2013, winning a comprehensive package  which includes a €50,000 publishing bursary with  the Irish Independent. A full list of award nominees for all provinces can  be found on­ achievers.

New Business Incentive Scheme LIMERICK City Council is inviting applications  for a new Business & Retail Incentive Scheme. E1)&*"1)()&6/,<'.)*&!-5-"'5$&'-")-%'<)*&%,&)-­ courage new businesses to open in the city. Occupiers of vacant properties are offered incen­ %'<)*&3,/&1'=1)/&,/.)/&/)%5'$&5-.&,3!")&#*)*+ The scheme is intended to address vacancy on key  Limerick City Centre streets.

The award winners in the Munster competition  of the Ulster Bank Business Achievers Awards

Looking at Change in Business AN INTERACTIVE presentation in Shannon later this  month, from Bob Brannock, President, International Pro­ tection, Genworth, will focus on change. He will share his wide range of experience in management  and change and will address issues such as leading change,  why change efforts fail, who is receptive to change and the core elements of any successful transformation. The event, Leading Transformational Change, will take  place on Friday, April 26, at GECAS, Westpark Business  Campus, Shannon, from 7.45am to 10am.

Top 10 Tips For Starting a Business

Jason Franz J:<,$<)&%,&*5%'*37&%1)&"#*%,()/&K&7,#/&6/,.#"%*&*1,#$.&/)B)"%& the current times. Give customers what they want and avoid  becoming stale and too predictable.  JF,&6)--7&'*&%,,&*(5$$&%,&2)&",#-%).&K&)<)/7&(5-5=)/&*1,#$.& be conscious of loose change.  JL5667&)(6$,7))*&(5;)&5&15667&45$$)%&@&$,,;&53%)/&*%533+ J8)"#/)&%1)&$,"5$*&K&2#'$.&5&$,75$%7&25*)&'-&",-")-%/'"&"'/"$)*0& starting from the inside out.   JM,-I%&2)&53/5'.&%,&(5;)&5&$,**&K&,-)&*%)6&25";0&%4,&*%)6*& forward. JN%&'*&(,/)&",*%&)33)"%'<)&%,&;))6&"#*%,()/*&/5%1)/&%15-&2/'-=& '-&-)4&,-)*&K&.,-I%&%5;)&)A'*%'-=&"#*%,()/*&3,/&=/5-%).+& Keep them happy with rewards for loyalty.  JO)45/)&,3&$))"1)*+&P&*#"")**3#$&2#*'-)**&4'$$&5$457*&5%%/5"%& bloodsuckers.  JF)<)/&#-.)/)*%'(5%)&5&=,,.&(5/;)%'-=&*%/5%)=7+ JM,-I%&/)$7&,-&,-)&'-",()&K&2)&<)/*5%'$)+ JQ,<)&7,#/&2#*'-)**+&E/)5%&'%&5*&'%&*1,#$.&2)&%/)5%).+&

Networking at the National Franchise Centre’s exhibition event; this offered the chance for fran­ that are available, while also availing of  chisors to meet potential franchisees, as  the workshops throughout the day. Fur­ %1)7&15-.).&%1)(&$)5B)%*0&'-3,/(5%',-& thermore potential franchisers who want  booklets and conversed with them about  to scale their business using franchising,  their businesses.  there’s an opportunity there for them,  THE GENTLE hum of enthusiasm rever­ Munster Tool Company, Chem­Dry and  too,” she added. berated around the room, as eager busi­ Snap were just a few of the companies to  Chairperson of the Irish Franchise Associ­ nesspeople shook hands, exchanged cards  have stalls at the event, each with repre­ ation, David Killeen ran one of the work­ and made appointments. sentatives there to try and entice individu­ *1,6*&5-.&2)$')<)*&*'=-'!"5-%&*%/'.)*&15<)& This was the scene at the National Fran­ als over.  been made by the association in educating  chise Centre, where the National Fran­ The opportunity to network was evident  Irish business people on franchising.  chise Event took centre stage. to all; everywhere you looked people were  DE1)/)I*&2))-&*'=-'!"5-%&$)5/-'-=&'-&/)$5­ Offering workshops, information sessions,  being introduced to one another, numbers  tion to people’s understanding of franchis­ an all­day exhibition and the opportu­ were being exchanged and not one indi­ ing. I’ve been involved in the Franchise  nity to network, exuberant entrepreneurs  vidual seemed to be left isolated without  Association since 2002. You just hear the  showed up in droves.  conversation.  C#5$'%7&,3&%1)&C#)*%',-&4)I<)&2))-&5*;).& Two­time Entrepreneur of the Year winner  Enterprise Development Manager at Lim­ now relative to what we’ve been asked 10  and CEO of BCM Business Cost Manage­ erick Chamber, Martina McGrath, organ­ or 11 years ago. People now have a much  ment, John Mac Namara, was keynote  ised the event. She spoke positively about  fuller understanding of franchising and the  speaker at the event.  %1)&2)-)!%*&'%&"5-&2/'-=&%,&65/%'"'65-%*+& opportunities it provides,” he said.  His speech elicited a very positive  DE1)&F5%',-5$&G/5-"1'*)&H)-%/)&'*&%1)&!/*%& Racecourse bookmaker David Coleman  response from the attendees with many  franchise education centre in Europe, so  was one of the attendees at the event. He  )A6/)**'-=&1,4&2)-)!"'5$&%1)7&3,#-.&'%+& '%I*&%1)&!/*%&,3&'%*&;'-.&41'"1&5$$,4*&3,/&5& had “only positive things to say” about the  The workshops held throughout the day  platform through which people who want  occasion and described it as a “breath of  were run by Billy O’Connor, of The Dis­ to start their business can look towards  fresh air”. covery Partnership Ltd, Dermot Carberry,  educating themselves on franchising and  “I’ve done a course here last year and  of Internal Solution Ltd and David Kil­ doing so in a practical business environ­ it really worked wonders. I need it to  leen, of Killeen & Associates.  ment,” she said.  recharge the batteries,” he added.  These workshops consisted of compre­ “The franchisees who want to engage with  There was nothing but optimism to be  hensive presentations on different aspects  the NFC, they’re looking at investing in a  found at the National Franchise Centre,  of franchising, which were followed by a  franchise. It’s an opportunity for them to  as participants left with new ideas and  B#//7&,3&C#)*%',-*&3/,(&%1)&65/%'"'65-%*+& engage with the various exhibitors to talk  renewed hope for the future. There were two exhibitor rooms at the  about the opportunities and the territories 

Brendan Roche and Marielle Xuereb

The Entrepre-

Fintan Walsh

Shannon - Producing pros since 1951

8NFH:&YZU[0&-,%&5&$,%&15*&"15-=).&'-& the Shannon College of Hotel Manage­ ment, according to Deputy Director,  Kate O’Connell, who graduated in a  "$5**&,3&T\&%15%&7)5/+& One thing that has changed is the grow­ ing numbers of staff and students, while  the institution has been substantially  extended in size. This is all part of its strong, traditional  ethos, which has been recognised by  NUI Galway President, Jim Browne, as  %1)/)&15<)&2))-&%5$;*&52,#%&53!$'5%'-=& the College to the University’s business  school.   Ms O’Connell, who worked with South  Bank University in the 1990s, said that  the Shannon students graduate with the  core ingredients for the industry: “Pas­ sion, great interpersonal skills, business  acumen, and being able to bring that 

together into teamwork and leadership.”  The college has had tremendous success  in securing 100 percent employment  for this year’s graduates. All of the 91  students who graduated in March subse­ quently secured employment. Lecturer Sean Ruane said a large bulk  of the college’s impact boils down to the  size of the classrooms and the student­ to­lecturer ratio. “If you’re doing a Business degree in  UL, you’re probably in a lecture hall  with 300 to 400 others. In most cases  1)/)0&'%&"5-&2)&5*&$,4&5*&U[+&R)&5"%#­ ally record attendance. If they don’t  show up, we know about it. The reason  why we do that is so that we give them  the idea that they are going out into the  industry, so that they can be industry­  ready,” he said.  Mr Ruane’s analysis of the classroom 

structure is apt, as it resembles the  secondary school model, where every  student’s name is called out and ticked  during roll call. Not only that, but there  is a warm, active and intimate atmos­ phere between classmates – much like a  secondary school class.  Despite similarities between Shannon  and secondary school, Mr Ruane, who  is the chief mentor for inter­college  ",(6)%'%',-*0&45*&!/(&41)-&*57'-=&%15%& the “hand­holding” stops when students  begin their studies.   According to the lecturer, who has been  %)5"1'-=&3,/&YT&7)5/*0&%1'*&15*&2))-& problematic for both Irish and non­EU  students.  “You have the Celtic Tiger kittens.  These are students who grew up in the  boom times; they never had to cook  for themselves; they never had to wash 

a proper restaurant. Other  food and beverage classes  involve learning “the basics  of bar and restaurant work,”  from making a simple cup of  coffee to pulling the perfect  pint.  “They are not preparing the  students to become chefs. In  the case a chef is on leave,  or sick in a hotel, the hotel  manager trainee will have  %1)&*#3!"')-%&*;'$$&*)%&%,&.,& %1)&25*'"&!$$@'-&4,/;0V&9*& Geraghty said.  Though this is the case,  one of Shannon’s third year  students, Lillian Hurley,  /)B)"%).&,-&5&.5#-%'-=& experience when it was her  turn to complete her cooking  practical.  “In our cooking practical,  for themselves; they didn’t have to do  N&45*&5*;).&%,&.,&5&25-5-5&B5(2W+& anything for themselves.  The Director [Phillip  “There are students coming in from  China, where you have one child to two  J Smyth] was sit­ parents, with possibly both of the grand­ ting right next to me,  parents alive. You have six adults look­ watching me cook, but  41)-&N&45*&!-'*1).& ing after that one child. And then you  deposit them here in Shannon without all  I knew I had passed  and I was delighted  that backup,” he said.  A part of the prosperous college’s ethos  with myself,” she  is that they value their relationship with  said.  their partner hotels. Though Mr Ruane  Each student must  knows there can be struggles with some  pass their foreign  *%#.)-%*0&1)&*5'.&1)&'*&5$457*&",-!.)-%& language exam before  when putting a “stamp of Shannon Col­ moving to their work  lege” on them when they work abroad.  placement destination. For  R1)-&*%#.)-%*&!-'*1&%1)'/&!/*%&7)5/0&%1)7& non­EU students who have  English as their second lan­ 5/)&%1)-&B,4-&%,&6/)*%'=',#*&1,%)$*&'-& countries where they speak the students’  guage, they stay and work in  an Irish hotel. Students who  second language, so they can practice  their newly­acquired management skills.  are exempt from a foreign  O#%&!/*%&7)5/&'-<,$<)*&(,/)&%15-&S#*%&TU& language are allowed to  hours of school­book theory every week.  travel to the UK.  Chinese student Jun­ Because the College values its indus­ S')&8#0&41,&4,/;).& try relations so much, students are  in The K Club,  put through an “intensive” process of  Kildare, said his  theoretical and practical class work,  according to Marketing Manager Sarah  English was  “only okay”,  Geraghty.  but when he  They spend two weeks, in pairs, in a  6/5"%'")&;'%"1)-0&41)/)&%1)'/&!/*%&.57&'*& completed  to “learn everything you need to know  his second  year train­ about cooking a potato”.  ing, he felt  After those two weeks are completed,  they are moved to the real kitchen where  there was  they are asked to present meals like in  a huge 

improvement. However, he admitted  %15%&1)&)-",#-%)/).&.'3!"#$%')*+& “It was a good opportunity to speak  the language. However, when you step  out of the restaurant, that’s when it can  become a problem,” he said.  Julian Bardini­Enright, a second year  student who is currently working at the  6/'*%'-)0&!<)@*%5/&Q)&9)/'.')-&X/5-.& Hotel, in Nuremberg, Germany, said it  has been a life­changing experience,  and because of the college’s “instilled  professionalism”, he has been able to  impress his employers.  “It quickly became normal for me to  keep up to the standards that the hotel  expects, in order to host such guests  [Robbie Williams, Whitney Houston,  international football teams] on a regular  basis,” he said. This is an institution that  has aimed to perfect the concept of pro­ fessionalism by preserving their globally  '-B#)-%'5$&)%1,*0&)<)/&*'-")&'%&*)%&#6&'-& 1951. For over 60 years, this college has  turned novices into experts in an array  of disciplines, such as cooking, busi­ ness modelling and hotel etiquette.  But not only that, it has also  built maturity in young students  in preparation for adulthood,  41'"1&8)5-&?#5-)&!%%'-=$7& concluded.  “They leave as girls and  boys and they come back as  women and men.”

Irish Making it Abroad THOUSANDS of people left Ireland last year, many of whom will never return. The “lost generation” are moving abroad for employment, opportunity and the better life that Ireland can no longer provide. The Entrepreneur speaks to some of those young Irish men and women who are leaving Ireland in pursuit of success overseas.

Ideally I wanted to come here, work hard for five or six years, come back to Ireland and buy a house and be set up.

DN.)5$$7&N&45-%).&%,&",()&1)/)0&4,/;& 15/.&3,/&!<)&,/&*'A&7)5/*0&",()&25";& to Ireland and buy a house and be set  up. But after spending a few years  G9X&_G,/%)*"#)&9)%5$*&X/,#6`+V here now, I'm really after falling for  the place, the lifestyle, the weather and  P$5-&P1)/-&1,$.'-=&%1)&YZ&c'$,=/5(()&!-'*1).&6/,.#"%&5%&%1)&d#-.))& the friends I have made, so my mind is  Gold Mine, Wiluna, Western Australia.  ;'-.&,3&(5.)&#6&3,/&()&5%&%1)&('-#%)& Why would a young, educated and  especially due to the current economic  talented Irishman stay away from  climate at home. Maybe in a few years’  home, carving a new life for himself  %'()0&'3&%1'-=*&6'";&#6&2#%&3,/&-,4&NI(& in a foreign land? The conditions of  happy to stay put. It's really the best  employment are a huge factor for Alan.  6,**'2$)&6$5")&%,&2)&D*%#";V+ $5-&P1)/-&$)3%&H,/;&S#*%&53%)/& “Generally there is a greater demand for            his 24th birthday in October  65/%'"#$5/$7&*;'$$).&4,/;)/*&'-&P#*%/5$­ 2008, to follow his friends to Australia  ia, especially Western Australia where  and cure the itch of wanderlust. Un­ %1)/)&'*&5&*1,/%5=)&,3&*;'$$).&%/5.)*()-+& $';)&(5-7&,3&1'*&6))/*&41,&B))&N/)$5-.& Wages and conditions are mostly better,    here are many young Irish people          in search of employment, Alan left  compared to Ireland. For those who re­   who have had a taste of success        when the going was good. “I loved it in  ally wish to succeed, it is a great place   and in order to further it they must  Ireland, I was happy out and busy with  to go because of the huge opportunities  travel abroad. Lisa Madden is one of  %1,*)&6),6$)0&53%)/&2)",('-=&5&!-5$'*%& 4,/;+&N&15.&*5<).&#6&*,()&(,-)7&5-.& %15%&5/)&1)/)&5%&%1)&(,()-%+V& wanted to see some of the world. I had  The lifestyle is also something that un­ in the popular TV show Britain and  a few friends who had done the travel­ surprisingly appeals to him. Alan cites  Ireland’s Next Top Model and travel­ $'-=&%1'-=&5-.&N&45-%).&%,&3,$$,4&*#'%+V the beautiful weather and the ability to  ling all over the world she has now  settled in London.  E1)&H,/;&(5-&15*&2))-&4,/;'-=&'-& )-S,7&%1)&,#%.,,/*&5*&;)7&2)-)!%*&,3& After modelling in Dubai, France and  welding and fabricating since April  the Australian life. 2010 under the Western Australian sun.  There are aspects of the Irish life that  Canada with the show, Lisa decided  DN&15<)&2))-&4,/;'-=&5%&(7&%/5.)&'-& the 28­year­old misses dearly. “There  Q,-.,-&45*&%1)&2)*%&!%&3,/&1)/+&DN& the mining industry since then. I have  are lots of things that are missing from  lived in London last year when I was  4,/;).&,-&.'33)/)-%&('-)&*'%)*&3/,(& 1)/)&%15%&7,#&4,#$.&$,<)&%,&%5;)&3/,(& a contestant on Britain & Ireland’s  Next Top Model. I saw then that there  (5'-%)-5-")0&*1#%.,4-&4,/;&5-.&('-)& home. The people here are generally  construction on various types of mines  nice, but I do miss the really friendly at­ were huge opportunities there in the  including gold, lead, vanadium and  mosphere from home, the banter and of  fashion industry. The fashion industry  '/,-&,/)+&97&"#//)-%&S,2&'*&4,/;'-=&,-& course my family and friends. If I could  is huge in the UK, with niches for  building the processing plant for the  %5;)&5$$&%15%&4'%1&()0&N&%1'-;&'%&4,#$.&2)& )<)/72,.7+V Although London is quite close to  H1/'*%(5*&H/));&N/,-&]/)&^/,S)"%&3,/& %1)&6)/3)"%&6$5")&%,&2)aV&

Fiachra McKermott


Alex Sheehan


The Entreprehome compared to some Irish people  who emigrate to the other side of the  =$,2)0&'%&45*-I%&4'%1,#%&'%*&.'3!"#$%')*+& DN&3,#-.&'%&.'3!"#$%&!-.'-=&5"",((,.5­ tion in London City so that was hard  initially. But now, I am more settled and  1566')/&4'%1&$'3)+V P*&Q'*5&%,,;&%'()&,#%&,3&",$$)=)&%,&6#/­ sue her career path she found the transi­ %',-&3/,(&*%#.)-%&%,&4,/;'-=&6/,3)**',-­ 5$&C#'%)&.'3!"#$%&5$*,+&DN&15<)&-)<)/&2))-& free from study and exams before in my  $'3)+&P%&%1)&*%5/%&N&.'.-I%&;-,4&415%&%,&.,& with my spare time. I hate missing out  on the student life, nights out and RAG  4));aV Not everyone can relate to the fashion  and modelling industry but Lisa has  tips for those who wish to succeed in a  ",(6)%'%'<)&(5/;)%b “In my opinion, the ingredients for suc­ cess in this type of industry are excellent  '-%)/6)/*,-5$&*;'$$*0&5&6,*'%'<)&5%%'%#.)& and determination. It’s very important  20 year old Lisa Madden, who is now modelling full time, on  to realise that not every job is going to  a recent photoshoot. 2)&3,/&7,#&5-.&-,%&%,&%5;)&'%&6)/*,-5$$7& 41)-&7,#&.,-I%&=)%&'%+&N&5$*,&%1'-;&'%&'*& cynics and I have met my share of them.  home, as they will always be there to  vital to have a plan B in such an indus­ I respect everybody’s opinion but I have  offer support and advice. try, because it certainly isn’t a career for  my own very strong beliefs and do not  %1)&$,-=&15#$+V 5$$,4&5-72,.7&%,&#-.)/('-)&%1)(+V Lisa believes that in competitive in­ Q'*5&5.<'*)*&%1,*)&%1'-;'-=&52,#%&$)5<­ .#*%/')*&$';)&35*1',-&5-.&(,.)$$'-=&'%I*& ing home to follow their dream career  important to have strong friendship and  not to get disheartened at the begin­ family ties in order to remain grounded  ning if things don’t run smoothly. She  and focused. 5$*,&*%/)**)*&%1)&'(6,/%5-")&,3&;))6'-=& “In every industry you are going to meet '-&%,#"1&4'%1&35('$7&5-.&3/')-.*&25";&

I have never been free from study and exams before in my life.

more of.  ment in an IGA store in Lightening  Ivan travelled  Ridge, Victoria, similar to the Irish co­ around the world  op stores.  Having butchered in Ireland  in his early twen­ since he was 17, it seemed the natural  ties and found  step to combine his love for the Austral­ a home­from­ ian lifestyle and his profession. “The  home in Victoria,  wages are much better over here than in  in the south of  Ireland and the quality of living doesn’t  Australia. After  even compare. People are a lot more re­ returning home  laxed over here, nobody is uptight about  to a country in  %1)'/&$'<)*&5-.&-,2,.7&'*&,-&7,#/&25";+& crisis, the urge to  There was a tension in Ireland before I  return to Victoria  left, among everybody, everyday but it  and an escape  .,)*-I%&)A'*%&1)/)+V& from the politics  Living in the Australian sporting capital  of Ireland was  has meant a completely different life for  too much for  %1)&H,/;&-5%'<)+& Ivan Roche enjoying the Australian sun on his  Ivan.  At 28, Ivan has spent almost half of his  day off in Melbourne, Victoria. “Over the last few  %4)-%')*&$'<'-=&5-.&4,/;'-=&52/,5.+& years I’ve really  What would he say to anybody contem­ lost faith in the government in Ireland.  6$5%'-=&%5;'-=&%15%&1#=)&*%)6&'-&*)5/"1& The way they are treating the people of  of a better life? “Don’t be afraid to do it.  hat drives a man to leave his fam­ Ireland is ridiculous. It was very frus­ I was so apprehensive, even the second  ily, friends and job behind to go  trating being in Ireland in the last few  %'()0&2#%&(5;)&*#/)&'%I*&415%&7,#&45-%& around the world? For Ivan Roche, it  years. Socially, I had nothing to do and  to do. Don’t do it because everyone else  was the taste of a better life that he expe­ 45*&.)!-'%)$7&*%#";&'-&5&/#%+V is, do it for your own reasons. Most im­ /')-").&'-&1'*&B5=/5-%&7,#%1&5-.&45-%).& Ivan is the manager of a meat depart­ 6,/%5-%$70&.,-I%&15<)&5-7&/)=/)%*+V

Fiachra McKermott


Success brewing in small places as alcohol industry surges

The Entrepre-

Business booms for Cork’s Jameson

H#'$5-&Q,#=1-5-)0&,4-)/&,3&R1'%)&X76*70&5%&1'*&2/)4'-=& 6/)('*)*&'-&E)(6$)(,/)0&H,+&E'66)/5/7+&^'"b&9'"15)$&O/,617+

Michael Brophy

(5/;)%&3,/&"/53%@2/)4'-=&'-&1'*&1,()& R1'%)&X76*7&/)$')*&,-&4,/.&,3&(,#%1& ",#-%/7+& %,&*)$$&'%*&2))/*+&E4,&./5#=1%&2))/*&5/)& DgH/53%&2/)4)/*h&"5()&'-&4'%1&5&.'33)/)-%& 6/,.#").&3,/&$,"5$&",-*#(6%',-0&41'$)& 6/,.#"%0&5&.'33)/)-%&,33)/'-=+&N%&45*&(,/)& 5&/5-=)&,3&3,#/&kj[($&2,%%$).&2))/*&5/)& HEN it comes to chocolate,  )A6)-*'<)&2#%&6),6$)&*5'.b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l,#&"5-I%&.,&%1'*&,-&7,#/&,4-0&N&-)).& %1)&",#-%/70&'%&'*&/'6)&3,/&)A65-.'-=0V& DN%I*&5$$&52,#%&6/,.#"%',-*&5-.&<,$#()*& %1)&Ye&,%1)/&=#7*&'-&%1)&",#-%/7&5%&%1)& *5'.&H#'$5-&Q,#=1-5-)&3/,(&R1'%)& 5-.&%15%I*&41)/)&%1)7&2)$,-=0&2#%&%1)7& (,()-%+&N&-)).&%1)(&.,'-=&%1)&*5()& X76*7&2/)4)/7+ 5/)&=)%%'-=&5457&4'%1&'%+&E1)7&5/)&=)%%'-=& %1'-=&5*&()&5-.&4)&5$$&4,/;&5*&5&#-'%&%,& E1)&ef@7)5/@,$.&*)%&#6&1'*&-)4& 5457&4'%1&'%&'-&%1)&./5#=1%&*)"%,/&5*& $'3%&)5"1&,%1)/&#60V&1)&*5'.+&N-&5&",#-%/7& 2/)4'-=&2#*'-)**&'-&T[[Z&53%)/&7)5/*&,3& 4)$$+&E1)7&5/)&*)$$'-=&;)=*&,3&2))/&3,/& 41)/)&5$",1,$&'*&*7-,-7(,#*&4'%1&,#/& )A6)/')-")&'-&%1)&%/5.)&'-&N/)$5-.&5-.& iYej&41'"1&'*&,#/&6/'")&6,'-%+&E1)7& -5%',-5$&'.)-%'%70&,-)&4,#$.&1,6)&%15%& 52/,5.+&R1'$)&$'<'-=&'-&H5-5.5&'-&%1)& *1,#$.&)5*'$7&2)&52$)&%,&*)$$&%1)(&3,/& %1)&/'*)&,3&%1)&"/53%&2/)4'-=&4'$$&,33)/&5& $5%)&YZZ[*0&1)&*54&%1)&'-.#*%/7&%5;)& iY[[&@&iYY[0V&*5'.&%1)&E)(6$)(,/)& "1,'")&%,&%1,*)&41,&45-%&C#5$'%7&,<)/& ,33&5-.&3)$%&%15%&%1)/)&45*&5&=56&'-&%1)& -5%'<)+ C#5-%'%7&'-&%1)&$,"5$&6#2+


The wine market  in Ireland has an  unnatural percentage  share of the market  for a country in  northern Europe.

When you’ve got  a piece of information  that helped you to  save some money, you  passed that on.


Fiachra McKermott


IDLETON is a sleepy town in East Cork and with a population of less than 12,000, it is a modest expanse. Midleton is also responsible for the production of four million cases of whiskey each year as the home of the world-renowned whiskey, Jameson. Jameson expands by 15 percent every year, both in times of recession and in times of prosperity. With companies closing their doors every day of this recession and alcohol sales at an alltime low, how does a business thrive in an economic downturn as resonating as this? Tommy Keane, Head of Distilling Operations at Jameson distillery, identifies the reasons for the continued success of Jameson: “People that have Irish heritage are very proud of it and identify with it. In saying that, it’s still got to arrive at a critical mass before people will even identify with it. It was the advertising and the promotion, in the bars and in the clubs, that grew the awareness of Jameson. Worldwide recognition has brought Jameson to the forefront of alcohol sales the world over and the association with Rihanna and Lady Gaga, among others, has no doubt helped their sales and reputation. Establishing Jameson as a brand was a major part of the expansion plan put into place by their parent company Pernod-Ricard, when they purchased Jameson from Irish Distillers in 1989. A detailed plan of advertising and promotion was put in place but as the Head of Distilling Operations was eager to point out, mere marketing and sailing

in the winds of Pernod-Ricard does not guarantee sales. “It takes a huge amount of investment in advertising and promotion to grow a brand. They had to select what it [the main product] was going to be, so that’s what the focus was on. You could say the focus since 1989 was to grow a global brand. “Small brands don’t get recognition, you’ve got to reach a critical mass before they are universally accepted. It’s like Nike, it’s like any brand, people talk about Jameson, people want to know about Jameson, want to be seen with Jameson. But you have to reach a certain critical mass before you get that sort of recognition.” The Jameson label is now visible in markets all around the world. “We are in 49 markets in the US, in double-digit growth. There are about a hundred markets worldwide and in double-digit growth in close to 50 of those markets. We are growing where the perception is it is a premium product and it is being sold at premium prices. We have literally had 20 years of consecutive growth. We [sold] four million cases last year, by 2020 we will be closing in on 10

million cases.” The success of Jameson has resonated within the Irish whiskey industry with sales of other companies also on the up. “What we have done is grow the Irish whiskey category. Other whiskey producers are doing well on our coattails. We are launching new products to take advantage of the success of Jameson but you don’t want to mess with the brand.” Jameson was a world-recognised brand heading into the recession, with plans in place to guide the company through to the other side. Other companies head into this financial climate with a less-solid base and face increasing difficulties staying in business. Tommy has advice for those companies facing the challenging times ahead. “It is limited what cutting costs is going to do for them. If they can afford marketing it is an absolute, absolute priority. To get through any sort of a recession, if you stop letting people know that you’re out there, if you start to kill the awareness of your product, then you’ve got no chance of growing. We would say that marketing is an absolute must.”


Quirky agri-food sector thriving

The Entrepre“We’ve had plenty of setbacks along the way” - Gerald Burns,

Ardrahan Lullaby Milk

Ardrahan Lullaby Milk Jill Fitzgerald with a selection of her cake toppers. The agri and food sector is withstanding the recession while many other industries are collaps­ ing. And it seems that so­called quirkier agri businesses are making great success for themselves.  We speak to Jill Fitzgerald of Cake Toppers Ireland, Gerald Burns of Ardrahan Lullaby Milk, and  Caroline Rigney, Curraghchase Meats and Farmhouse B&B, who were all in the same class in  UCC’s Diploma in Speciality Food Production.

Alex Sheehan

Jill Fitzgerald and Cake Toppers Ireland

HPc:& %,66)/*& 6/,252$7& 5/)-I%& %1)& !/*%& backs, though creating the cake toppers is  could be considered to be a frivolous ex­ thing  couples  think  of  when  planning  labour  intensive  for  Jill  and  she  doesn’t  tra. Though in defence of my product, it  their wedding day. However, Jill Fitzger­ want to let anyone in on her “artistic se­ is a very unique keepsake, custom made  ald’s quirky cake toppers have proven to  crets”. for the client.”  be a success. In recent years, there have been a lot of  Cake  Toppers  Ireland  is  far  from  your  Jill,  with  a  background  in  catering  and  entries  into  this  market  but  Jill  doesn’t  standard  bride  and  groom  toppers,  so  living  on  a  farm,  wanted  to  enter  the  seem fazed: “This was always to be ex­ their  clientele  must  also  be  somewhat  food  industry  market  and  signed  up  for  pected, it keeps me on my toes and I like  ‘quirky’. UCC’s  Speciality  Food  Production  Di­ to feel I am the market leader.”  The re­ “I  guess  it  is  the  quirky  percentage  that  ploma course. While studying, she start­ cession  has  impacted  on  almost  every  opts for our toppers. I very rarely get re­ ed  a  wedding  cake  business  making  the  market.  quests for standard bride and groom with  occasional  cake  topper  which  proved  to  their wedding garb. Most want to include  be more successful than the cakes, so in  “I  have  actually  moved  personal touches such as their pets, hob­ 2009 Cake Toppers Ireland was founded. away  from  the  food  busi­ bies, or work­related uniforms,” she said. Jill,  who  also  studied  in  Ballymaloe  ness  altogether,  and  to  be  Jill has made a wide variety of cake top­ Cookery School, said: “The irony of the  pers including for GAA fanatics, farmers,  honest, I’m not sorry whole thing is that I have actually moved  butchers and builders, but she also makes  away  from  the  food  business  altogether,  cake  toppers  for  non­conventional  cou­ and to be honest, I’m not sorry. There are  Asked about the impact on weddings, Jill  ples. The next on the agenda is a groom  less regulations and the ability to exercise  said: “I am continually surprised by cli­ pushing his bride in a wheelie bin and ac­ ents’ willingness to part with their hard  cording to Jill: “It takes all sorts!” my creative streak, it’s a real bonus.” Fortunately there have been no major set­ earned cash on something which 

LULLABY Milk  is  pasteurised  and  pro­ sleep disorders. Valtonen  visited the farm  setbacks  along  the  way.  Even  still  every  duced  on  the  Burns  family  farm  at  Ar­ '-& T[[k& 5-.& =5<)& %1)& 35('$7& %1)& !/*%& $'­ day we learn a bit more about how we can  drahan, Co. Cork, the home of the award  cence  to  produce  melatonin­rich  milk  in  improve on where we are in terms of dis­ winning Ardrahan Farm House cheese. Ireland. tribution. The  difference  between  Lullaby  Milk  Melatonin  is  a  naturally  occurring  hor­ “We try and focus on our customers who  and your regular milk in the supermarket  mone in milk, but four times as much of  15<)&/)5$&6/,2$)(*&*#"1&5*&.'3!"#$%7&=)%­ is that the cows are milked in the dark at  it is produced if the cows are milked dur­ ting the milk into a store or that the milk  2am during the summer and 4.30am dur­ '-=&*6)"'!"&6,'-%*&'-&%1)'/&*$))6&"7"$)*+ may only have a few days’  shelf life from  ing  the  winter,  when  the  levels  of  their  Ardrahan Farm had previously  the time they bought it.  sleep  regulating  hormone  melatonin  are  achieved  success  before  Lullaby  Milk;  We  much  rather  focus  our  attention  on  higher.  their farmhouse cheeses are sold all over  things like this so we can try and provide  The  concept  of  Ardrahan  Lullaby  Milk  Ireland, the UK, Europe and the  a better service for those whom  we deal  came about by relatives and friends of the  US.  However  the  family  wanted  to  fo­ with on a regular basis.” Burns family having trouble sleeping.  cus on their new innovative product.  Al­ The family plan to put most of their focus  They came across some research of Finn­ though  the  product  is  popular,  it  wasn’t  on the milk rather than the cheese.  ish  Professor  Maija  Valtonen,  who  stud­ 4'%1,#%&'%*&.'3!"#$%')*+& ied the effects of melatonin­rich milk and  Gerald Burns said: “We’ve had plenty of 

Caroline Rigney, Curraghchase Meats and Farmhouse B&B CAROLINE Rigney’s    rare  breed  farm  which is located in Kilcornan, Limerick. The  business  didn’t  fully  escape  the  re­ started out as a hobby, but now her busi­ There  are  the  pork  products;  Curragh­ cession. “It has impacted on the farmshop  ness  has  won  numerous  awards,  such  as  chase  meats  come  from  free  range  rare  as ‘ad lib’ spending is gone but I do have  the  Great  Taste Awards,  or  as  some  like  breed pigs such as Tamworth and Saddle­ loyal customers.” Although  people  don’t  have  as  much  to  call  the  ‘Oscars’  of  food.  Her  Bed  &  backs which she keeps on her farm.  money  to  spend  on  free  range  products,  Breakfast  has  made  the  Bridgestone  top  She also has a farm shop, while her 10 places in Ireland to have breakfast. farmhouse B&B is renowned for its hearty  Caroline  believes  it  is  so  important  for  However  her  successes  have  not  been  breakfast,  with  products  mainly  sourced  people to be able to trace their food. “It’s  important to know where food is coming  without  struggles.  As  she  had  no  back­ from the farm itself.  ground in the farming industry, she found  Caroline  admits  that  juggling  all  these  from,  especially  with  pork  as  it  is  so  in­ '%&C#'%)&.'3!"#$%&%,&2/)5;&'-%,&%1)&(5/;)%+& 5*6)"%*& "5-& 2)& .'3!"#$%+& D8,()%'()*& '%I*& tensively  reared  but  with  all  foods,  even  According to Caroline, “There were a lot  crazy but I am mostly at home and luckily  fruit and vegetables, we either pay now or  pay later.” have no deadlines.” of emotional setbacks along the way.” Caroline  has  many  aspects  to  her  farm 

The Entrepre-

Fascinating fads of business

Jane O’Faherty and Marielle Xuereb

STARTING a business is always risky and  *,()%'()*&%1)&2)*%&,3&'.)5*&"5-&/)*#$%&'-&5&B,6+& Business fads are just that; great ideas that gain  popularity only to be brought down by over­satu­ ration of the market or by the topical nature of the  product. From past fads to those going on at the  moment, here’s a look at what has been going on.

Nibble Fish

Epidermis Eaters

XP??P&/#35&5/)&*(5$$&!*1&%15%&)5%&.)5.&*;'-&")$$*&3/,(&3))%+& Originating in Turkey, these odd creatures have been used for  centuries to treat conditions such as eczema, psoriasis, hard  skin and acne. However, this therapy does not offer a complete  "#/)0&5-.&"$')-%*&4,#$.&-)).&(#$%'6$)&%/)5%()-%*&%,&2)-)!%&53%)/& the immediate relief.  E1)&!/*%&*1,6&,33)/'-=&%1)&%/)5%()-%&'-&N/)$5-.&,6)-).&'-& Q'()/'";&'-&T[[U+&8,,-0&,#%$)%*&5-.&*65*&*)$$'-=&>M,"%,/&G'*1I& treatments popped up all over the country, as well as businesses  *)$$'-=&%1)&!*1&3,/&1,()&#*)+& L,4)<)/0&",-%/,<)/*7&)()/=).&,<)/&1)5$%1&/'*;*&'-&T[YY0&53%)/& some American states banned the treatments. Many wor­ /').&52,#%&%1)&/'*;&,3&'-3)"%',-*&'3&%1)&*5()&!*1&4)/)&#*).&3,/& (#$%'6$)&"#*%,()/*+&M)*6'%)&5%%)(6%*&27&2,%1&*1,6&,4-)/*&5-.& health authorities to reassure the public, the trend died down  53%)/&T[YY&.#)&%,&",-")/-*&,<)/&17=')-)+

Irish tea drinking

The healthy option

TEA drinking is so ingrained in Irish culture, it’s hard to  say whether tea shops are an original fad or not. On average,  Irish people drink four cups of tea a day. Some drink six cups  or more.  However, tea drinking has changed a lot in the past few years.  It’s not merely a choice between Barry’s and Lyons any­ more – herbal tea, green tea, white tea and oolong tea have  5$$&5//'<).0&%15-;*&%,&%1)&%)5&*1,6&%/)-.+&^)/156*&%)5&*1,6*&5/)& a response to the calorie­laden and expensive ‘frappuchino’  culture.  With both Unilever and Starbucks launching their own  branded tea cafés soon, it looks like this could last longer  than the average fad. Shops are continuing to open all over  Ireland, selling everything from traditional blends to more  unconventional infusions such as ‘gummy bear’ teas. 

Steve Savage Mini-cake cupcakes

Affordable luxury?

Cash for Gold

The world wide phenomenon

THE CASH For Gold industry in Ireland shows no signs of  slowing down.  E1)/)&5/)&YTe&H5*1&G,/&X,$.&,#%$)%*&-5%',-4'.)+&E15-;*&%,&%1)& price of gold reaching an all­time high, more and more people  are handing in their old jewellery in the hope of earning some  money in these tough economic times.  However, many have linked the success to an increase in metal  burglaries around the country. There is also the question of  knowing where the gold comes from.  Regulation of Cash For Gold shops has been suggested. This  would mean sellers would have to produce a valid passport and  two utility bills once a transaction is made, and the gold would  2)&*)-%&%,&X5/.5m&3,/&f[&.57*+& The fact that regulation is being considered points to the idea  that these shops could survive – and even thrive – in the long  term.

THERE is no doubt that cupcakes will continue to be a part  of our lives and yet, why are some cupcake shops closing  down?  ^)5;'-=&2)%4))-&T[[\&5-.&T[YY0&N/)$5-.&*54&'%*&!/*%&*6)"'5$­ '*).&"#6"5;)&25;)/7&'-&T[[U+&E1)&.)(5-.&3,/&"#6"5;)*&45*& enough to keep the multitude of shops that started opening in  every town busy. Then just as swiftly as it grew, the demand  died down; some blamed the economy, some the changing  tastes of people, but it simply boiled down to people not being  willing to spend a small fortune on mini­cakes. Cupcake shop  owners were faced with a do­or­die situation; some chose to  fully rely on contracts with hotels and big companies, some  "1,*)&%,&)A65-.&27&%#/-'-=&'-%,&3#$$7&B).=).&25;)/')*0&41'$)& others dropped their rolling pins and moved on.

Hard Knox Tattoo

Patrick Jensen IT’S A FAMILIAR sight in Limerick. A  street where the ‘To Let’ signs outnum­ ber the open shops at least two to one.  But a few houses down the street lies  Hard Knox Tattoo; the low metal­music  that escapes through the door declares  the shop very open. Behind the two large  store front windows is the sleek and yet  cosy black and white realm of tattoo art­ ist and owner Steve Savage. A tattoo artist for only eight years, he  managed to build the well­respected stu­ dio in the midst of the hardest years of  the recession and keep it running, even  expanding to include more artists and a  piercer. Ten years ago Steve Savage had never  even considered tattooing as a way to  make a living, but then, when he was  16­years­old and had recently dropped  out of school, he started hanging around  a Spanish tattoo artist who owned a stu­ dio in Limerick. “I was working stupid jobs I didn’t  wanted to do, and I kept getting either  !/).&,/&$)5<'-=+&8,&%1'*&=#7&=5<)&()&S,2& and said, ‘You can work here for two or 

times had at least brought the rent down.  “So I found this place and I thought, ‘I  don’t know where I’m going to get the  money’,” he said chuckling, “but I’ll try  and do this.” L)&.'.&!-.&%1)&(,-)7&%1,#=1+&^/)3)/­ ring not to go into details, he explains  how he took out a small loan combined  with the small amount he had saved and  put it into renting the studio and the few  things he needed to get the business up  and running. “I started with the bare necessities, as  long as I had four walls and my equip­ ment, that’s all I needed. I could work  from there,” said Steve Savage. And that he did. Six months after open­ - Steve Savage ing he had paid off the loan, and the  business kept growing. When the recession hit Europe hard, Ste­ Steve is happy to dish out  a small piece  ve Savage’s Spanish employer packed  of advice for people starting out their  up and went home to Madrid, asking  own businesses in an effort to ensure  Savage to take over his studio. success follows. But instead of keeping the studio he’d  “Go to your meetings and make your  started his career in, Steve Savage took  payments on time...just don’t be lazy,  the advice of a friend and searched for a  really,” he said, with a laugh. proper store front and found that the bad 

three days a week’,” reminisced Savage. Because he kept hanging around the  studio, even on his days off, his Spanish  friend and employer ended up offering  Steve Savage an apprenticeship. “I was pretty young, and I never thought  I could tattoo. It was literally the most  work I’ve ever done in my life, because I  actually liked it, I enjoyed doing it. This  was something worth working for,” he  said.

Just don’t be lazy, really...

The EntrepreSteve Rayner, Group Fleet Manager at Joe Duffy Motor Group

Pamela Ryan STEVE Rayner is a huge success in the  automotive industry, now working as the  Group Fleet Manager at the Joe Duffy Mo­ tor Group and the General Manager at the  Joe Duffy Fleet Solutions.  ?57-)/n*&!-)*%&)-%/)6/)-)#/'5$&)A6)/')-")& with new business development lies within  his apprenticeship with successful business­ man and TV personality, Bill Cullen. After  winning TV3's The Apprentice in 2009,  Rayner began working alongside Cullen.  This consisted of beginning a brand "new  B))%&$)5*'-=&=/,#6&3/,(&*"/5%"10o&5"",/.'-=& to Rayner.  From there he was "growing the  2#*'-)**&5-.&=/,4'-=&"$')-%)$)V+ ?57-)/&!/*%&"1,*)&5&"5/))/&'-&(#*'"&(5-­ agement. He received an Honours Bache­ lors Degree in Music Industry Management  in the UK.  After working at various successful record  labels and working on a number one with  Rodger Sanchez, Rayner decided that  internet sales were taking their toll on the in­ dustry. "A few of my friends stayed on and  had positions at Virgin records, but none of  them are left there now," he notes. Following the onset of the music industry 

recession which  occurred "long  before the bank col­ lapse," according to  Rayner, he chose to  leave the industry  and apply for posi­ tions elsewhere,  and found a lucra­ tive career in sales.  "I was applying  for positions that  people with 14 or  15 years experience  social skills. It's all about respecting people  were applying for." He had no choice but to  along the way, that's what matters." change career, he states. Choosing his greatest career achievement  Reminiscing about his time with The Ap­ stumps this entrepreneur, and it can be un­ prentice, Rayner says: "Looking back, it  derstood why, if viewing his career history  was more of a life experience rather than a  on paper. "Selling over 1,000 cars for Bill  "5/))/&)A6)/')-")+V& *'-")&4'--'-=&E1)&P66/)-%'")0o&1)&!-5$$7& Learning to live with 14 different people  decides.  was a challenge and the show brought  Quite the achievement for someone who  with it many constraints. Rayner says that  had been "thrown in at the deep end in a  the most important thing about business is  business you'd never worked in before". "networking", but with the constraints of the  To budding and future entrepreneurs,  show, this was taken away.  Rayner offers this advice: "Just to believe  R1'$)&%1)&*1,4&=5<)&1'(&",-!.)-")0&1)& in themselves and their own ideas. Stick to  "learned more in the year I won and worked  your own beliefs."  with Bill. I learned very little apart from 

Nicole Sweeney, Founder of ‘Nicole Sweeney School of Dance

Hilary McGann DANCING her way to the top, one step at  a time. Dancing to the beat of her own drum,  Limerick native Nicole Sweeney has suc­ cessfully choreographed a career for herself  while simultaneously studying for her  #-.)/=/5.#5%)&.)=/))+&P%&S#*%&T[0&5-.&4'%1& YU&7)5/*&,3&.5-"'-=&)A6)/')-")&2)1'-.&1)/0& F'",$)&15*&S#*%&/)")-%$7&*)%&#6&1)/&<)/7&,4-& ‘Nicole Sweeney School of Dance’. Being an entrepreneur is something she  says she has always dreamed about, admit­ ting: “I always knew deep down I would set  #6&5&*"1,,$0&N&S#*%&.'.-I%&;-,4&1,4&5-.&'3&N& 4,#$.&2)&52$)&%,+V& With experience in ballet, Irish dancing  and freestyle contemporary, Nicole took to  the stage one last time in April of last year,  where she won the British Internationals.  M'*6$57'-=&",-!.)-")&5-.&*)$3@2)$')3&'-&1)/&

.)"'*',-&%,&/)%'/)0&*1)&5.('%*&%15%&*1)&DS#*%& felt at 19 it was time to move on and start  5"1')<'-=&*,()%1'-=&-)4V+& “With your own business it never really  stops, there’s never a closing time as such,  with phone calls from parents, ordering  buses and organising classes there’s always  *,()%1'-=&%,&.,+V& She credits her father for his support and  strong work ethic. Nicole says: “If it wasn’t  for him I wouldn’t know what hard work  /)5$$7&'*+V& Another source of encouragement and  inspiration for her came from her former  mentor and dance teacher, Eilish McCa­ rthy, who she herself began her own dance  school at 19.  N-&G)2/#5/70&F'",$)&C#5$'!).&5*&5&.5-")& %)5"1)/&5-.&5&S#.=)&5%&",(6)%'%',-*+&P3%)/& getting into the rhythm of things, she now  has 36 students following in her footsteps  and dancing their way to the top. Nicole acknowledges that it is a challenging 

process setting up your own business, with  plenty of twists and turns along the way.   Her advice to other young entrepreneurs  '*&%,&)-*#/)&7,#&15<)&5&C#5$'!"5%',-&5*&5& back up, as well as having your own busi­ -)**+&E1/,#=1&%1)&S'=*&5-.&%1)&/))$*0&F'",$)& dreams of one day having her own studio  and at least two shows a year. Encouraging  others to feel innovative she insists, “Just go  for it, don’t think of the failures and don’t  ='<)&#6&'3&'%&35'$*&,-")+V&

Edmond Harty, CEO and Technical Director at Dairymaster Engineering in UL. It was a pleasure then to  something  Brendan Roche 566$7&5$$&%1'*&*%#33&'-&%1)&",(65-7+V& as simple as  EDMOND Harty is CEO and Technical  Director of Dairymaster; a world leader in  the development of dairy farm equipment.  Based in Causeway, Tralee, the company  has customers in over 40 countries world­ wide and employs over 300 people. Dr  Harty recently won the Ernst & Young  Entrepreneur of the Year award for 2012.  He will now go on to represent Ireland in  the World Entrepreneur of the Year Awards  in Monte Carlo next June. M/&L5/%7&S,'-).&M5'/7(5*%)/&'-&YZZU0&41)-& his father was CEO. Sometimes the burden  for a son following in his father’s footsteps  can weigh too heavily. This was never the  case for Dr Harty, who relished the opportu­ -'%7&%,&S,'-&%1)&35('$7&2#*'-)**+& DE1)/)&45*&-,&6/)**#/)&5%&5$$&g'-&S,'-'-=&%1)& company]. You have to really like what you  .,0&5-.&'-&(,*%&"5*)*&7,#I$$&!-.&7,#I$$&2)& good at it. That’s why I studied Mechanical 

After UL, he then acquired a PhD in Me­ "15-'"5$&:-='-))/'-=&'-&pHM+&N%I*&%1'*&B5'/& for Engineering which is the driving force  behind much of Dairymaster’s innovation.  His ideas come to him through looking at  things from the customer’s perspective.   “First of all, you need to know your cus­ tomer. What issues are they dealing with  and what could be improved? Then you  have to understand ways to tackle these  issues. You need to ask yourself, how am  I going to do this better than the rest of the  4,/$.qV DM/'<)0&5(2'%',-&5-.&<'*',-V&5/)&415%&M/& Harty cites as the most important attrib­ utes for an entrepreneur. Offering advice  to hopeful entrepreneurs, he says: “People  should be thinking, ‘How can I do this bet­ ter than anyone else in the world?’ That’s  %1)&25/&7,#&-)).&%,&2)&*)%%'-=+V Asked what is the most important factor for  running a successful business, he considers 

gratitude to  be instru­ mental.  “To lead by  example.  You need a  good team  behind  you and  you need  to appreci­ ate people.  Just little things like ‘thank­yous’ make a  .'33)/)-")+V Pressed on the issue of the economy, he  predicts: “It’s going to take a few more  years. I believe it will be led predominantly  by exports [exiting the recession]. It’s very  important that we support Irish products  5-.&",(65-')*+&E15%I$$&(5;)&5&.'33)/)-")+V

Katherine Carroll, Founder of Stable Diet

Jane O’Faherty A 300­YEAR­OLD farmhouse in rural  Co. Wexford might not be a place typically  associated with groundbreaking business.  Yet, this historic property, located off the  Rosslare road, has been the backdrop for  one of the South East’s most successful  entrepreneurial stories. It is here that Katherine Carroll began bak­ ing for Stable Diet, a food company she set  up in 1994. Since then, it has grown slowly  but surely into a renowned nationwide busi­ ness, winning numerous accolades for its  B56S5";*0&"5;)*&5-.&,%1)/&-5%#/5$&6/,.#"%*+& The daughter of a dairy farmer from Wel­ lingtonbridge, Co. Wexford, Katherine has  always had a keen interest in food. After  leaving secondary school, she baked cakes  and scones for her family. Her hobby then  attracted the attention of Only Natural, a  health food store based in Wexford town.  Katherine’s carrot cakes and granary scones  soon became a bestseller in Only Natural,  and it wasn’t long before other stores saw  the potential of these homemade products. Soon, she was asked to supply local Super­ valu stores in Wexford town and Welling­ tonbridge. Over time, her products moved 

onto supermarket  shelves all over the  country.  Katherine then  branched out into  making additive­free  products like granola,  B56S5";*0&2/)5.*& and porridge. In  2007, she opened the  critically acclaimed  'Stable Diet' café in  the heart of Wexford  town. Katherine  Katherine Carroll (left) overseecontinues to bake all her products in the  ing production in Stable Diet farmhouse, albeit with a larger team than  she started out with.  Just last year, she took over running the can­ *1)&D"/5";).V&'%+&DN%&4)-%&3/,(&2)'-=&%1)& teen in Wexford County Council. She also  product that was being threatened with  cooks and packs seed mixes for 'Helen’s',  shelving to being our most successful prod­ #"%0V&*1)&*57*0&*('$'-=+&DNI(&*,&6/,#.&,3&'%+V which are sold in Lidl and Aldi stores.  Her passion for good, wholesome food is  Stories like this echo Katherine’s own  palpable. What’s her favourite product? “I  advice for budding entrepreneurs. “The  S#*%&%1'-;&%1)&=/5-,$5&'*&*,&*6)"'5$+&N&$,<)&'%0V& !/*%&%1'-=&N&4,#$.&*57&'*&%15%&7,#&15<)&%,& she says excitedly. Now her most popular  be convinced that the product you’re going  creation, the granola was once something of  %,&*)$$&'*&5&%/)()-.,#*&6/,.#"%0V&*1)&*57*+& a problem child for Stable Diet. Every time  Dl,#&S#*%&15<)&%,&;))6&%/7'-=0&5-.&2)&545/)& Katherine made it in the bakery, it burned.  of the fact that it’s not going to work from  Despite this, she stuck with her idea until  .57&,-)+V

The Entrepre-

Kehlan Kirwan magazines out there, very few focused  on the small business owner, in terms of  someone  who  would  have  20  employ­ ees or less,” he said. G,"#89:& (5=5r'-)& 6#2$'*1).& !<)& '*­ sues before closing.  “At the time we  started,  the  advertising  market  was  in  freefall and eventually we had to close  it. “In retrospect, strange to say, it’s something I look back on with fondness.  I  learned  so  much  from  it,  about business, about myself. I realised failure is a part of life, you can  sit  back  and  take  it,  or  you  can  either  dust  yourself  off  and  get  back  on  the  MANY  in  the  business  world  would  saddle and go and try to do it all again,”  suggest  that  Shannon,  Stoke­on­Trent,  said Kirwan. Ennis doesn’t quite have the same ring  to  it  as  London,  Paris,  New  York,  but  for  one  Irish  man  these  places  hold  a  =/)5%&*'=-'!"5-")&'-&*156'-=&1'*&(,-'­ ker as ‘Ireland’s SME Champion’. At 30 years of age, Kehlan Kirwan has  become the voice of the SME in Ireland.  The Founding Editor of,  co­founder  of  the #SMECommunity and Clare FM ra­ dio presenter, the Ennis native’s meteoric rise to the forefront of the Irish  business  world  has  been  nothing  short  of spectacular.  Though  he  currently  tastes  success,  it  hasn’t all been plain sailing for Kirwan,  as it has taken a lot of bumps and bruises for him to get to where he is to­ But all was not lost for Kirwan at this  day.   time. Though the magazine had failed,  In 2010, a bright­eyed and bushy­tailed  the accompanying website, broadcast journalism graduate, was doing well.  returned to Irish shores from his studies  Having created a multimedia at the University of Staffordshire, with  enriched  aspect  on  the  site  to  incor­ a degree and an idea.  porate  podcasts  and  interviews  from  Inspired  by  a  concept  from  his  father,  $)5.'-=& !=#/)*& '-& %1)& 2#*'-)**& 4,/$.0& a  then  26­year­old  Kehlan  set  about  Kirwan  and  Conn  Ó  Muineacháin,  a  rolling out a magazine that focused on  freelance  producer,  realised  that  mo­ small  to  medium­sized  enterprises  in  mentum was on their side.  Ireland.  “We  realised  that  we  had  something  The magazine’s aim was to be a helpful  good coming out of this, and because it  resource for Irish small business was so much better quality than just a  owners.  “While  there  were  business­ podcast, we decided to approach a radio 

Derek Bowler

station.” In July 2011 Clare FM picked up FocuSMEs’ podcasts for a live Saturday  lunchtime  show  entitled  ‘The  Small  Business Show’.  The show is dedicated entirely to small  business and Innovation in Ireland. This desire to share success to all Irish  SMEs led to a chance conversation on  Twitter with Debbie Harper, an application designer and founder of Tús  Núa Designs in Kildare. The  pair  shared  the  same  view  that  a  hash tag should exist on Twitter where  a person can promote their product or  get help with a business. The #SMECommunity was born. The community, which grew from two 

to 1,000  tweeters  in  four  months,  is  made up of a variety of companies,  from artisan food makers to metal prefabricators  who  now  support  each  other  through  regular  tweet  ups  and  meet ups, all under the hash tag #SMECommunity.  D?'=1%&-,40&N&%1'-;&7,#I$$&!-.&%15%&%1)& solutions  are  coming  from  small  busi­ nesses themselves. They have had a re­ ality check in the last number of years  that the powers that be don’t understand how an SME is run and what  '%&-)).*&%,&B,#/'*1&%1/'<)&5-.&*#/<'<)+V

A snapshot of the hive of activity that takes centre stage at the Limerick Milk Market every weekend. Pics: Derek Bowler.

The Entrepre-

Conor O’ Riordan

Concerns over frontline services

The state of the Irish health system is in­ trinsically entwined with the state of the  Irish economy. Great strides were made  during the Celtic Tiger in terms of how  the health system operated, how it was  3#-.).&5-.&%1)&)3!"')-"7&,3&%1)&*)/<'")+& 8'-")&%1)&)",-,('"&.,4-%#/-&1,4)<)/0& the health system’s progress has slowed.  Ireland is quite a high spender world­ wide when it comes to health, with 9.2  percent of Ireland’s GDP going towards  1)5$%1"5/)+&L,4)<)/0&'%*&,#%$57&'*&().',­ cre in European terms – for instance, the  p-'%).&c'-=.,(&.)<,%)*&Z+\&6)/")-%&,3& its GDP to healthcare, Denmark spends  YY+\&6)/")-%&5-.&2,%1&G/5-")&5-.&X)/­ many spend a whopping 11.9 percent of  their GDPs on healthcare.  Ireland currently has 31.73 doctors for  )<)/7&Y[0[[[&6),6$)+&P=5'-0&'-&4,/$.& %)/(*&%1'*&'*&5&1'=1&!=#/)&2#%&'-&:#­

/,6)5-&%)/(*&'%&'*&5<)/5=)+&F,/4570&'-& ",(65/'*,-0&15*&eY+\Z&.,"%,/*&3,/&)<)/7& Y[0[[[&6),6$)&41'$)&P#*%/'5&15*&eU+jZ+&& E1)&L8:I*&<'*',-0&5"",/.'-=&%,&%1)'/&F5­ %',-5$&8)/<'")&^$5-&T[Yf0&'*&%,&.)$'<)/&D5& 6#2$'"&1)5$%1&*)/<'")&%15%&'*&$)5-)/0&(,/)& )3!"')-%&5-.&2)%%)/&'-%)=/5%).&%,&.)$'<)/& (5A'(#(&<5$#)&3,/&(,-)7&5-.&/)*6,-.& %,&6#2$'"&-)).*V+& E1)&L8:0&1,4)<)/0&'*&/)*%/'"%).&27&"#%*& %,&'%*&2#.=)%+&N-&%1)&*5()&.,"#()-%&'%&'*& *%5%).b&DE1)&L8:&'*&/)C#'/).&%,&'(6,*)& )A6)-.'%#/)&/).#"%',-&%5/=)%*&3,/&T[Yf&

5-.&%,&.,&*,&D'-<,$<)*&6/',/'%'*'-=&*,()& *)/<'")*&,<)/&,%1)/*&%,&())%&%1)&(,*%& #/=)-%&-)).*V+ E1)/)&5/)&",-")/-*&%15%&3/,-%$'-)&*)/<'"­ )*&4'$$&2)&533)"%).&.#)&%,&%1)&"#%*&%,&%1)& L8:I*&2#.=)%&5-.&%1'*&'*&5";-,4$).=).b& DR1'$)&'%&4'$$&2)&'(6,**'2$)&%,&5<,'.& 5-&'(65"%&,-&3/,-%$'-)&*)/<'")&.)$'<)/7& '-&T[Yf0&-,%&$)5*%&.#)&%,&*'=-'!"5-%$7& /).#").&*%533&-#(2)/*0&5%&5$$&%'()*&%1)& *53)%7&,3&,#/&65%')-%*&'*&65/5(,#-%+V

Overcrowding still an issue in Limerick’s A&E

“I think the 

E1)&2#.=)%&"#%*&15<)0&4'%1,#%&C#)*%',-0& affected how the HSE can operate. E1)&9'.@R)*%)/-&?)=',-5$&L,*6'%5$&'-& Q'()/'";&15*&,-&5&-#(2)/&,3&,""5*',-*& %1'*&7)5/&2))-&3,/").&%,&5*;&()(2)/*&,3& %1)&6#2$'"&-,%&%,&5%%)-.&%1)&P""'.)-%&s& Emergency department unless in case of  5&=)-#'-)&)()/=)-"70&.#)&%,&,<)/"/,4.­ ing.  Limerick City Councillor Maurice Quin­ H$$/+&t#'-$'<5-&*5'.b&DN&%1'-;&%1)&*'%#5­ $'<5-&_8'--&GW'-`&15*&'-&65/%'"#$5/&2))-& %',-&'*&.'*=/5")3#$+&E1'*&45*&()5-%&%,&2)& *"5%1'-=&'-&1'*&"/'%'"'*(&,3&%1)&,<)/ 5&H)-%/)&,3&:A")$$)-")&2#%&-,4&7,#I<)& crowding situation.

situation is  disgraceful

got people waiting on trolleys and not  )-,#=1&5(2#$5-")&*%533+&R)I<)&-)<)/& 15.&'%&2)3,/)&5-.&'%I*&,-$7&=,%%)-&4,/*)& *'-")&%1)7&%/5-*3)//).&%1)&*)/<'")*&3/,(& :--'*&5-.&F)-5=1+V H$$/+&t#'-$'<5-&3,"#*).&,-&=,<)/-()-%& cuts as the main source of the HSE’s  4,)*0&*%5%'-=b&DE1)/)I*&S#*%&2))-&"#%*& 3,/&7)5/*&5-.&7)5/*+&O5";&'-&T[[e0&95/7& L5/-)7&*5'.&4)&15.&5&(5**'<)&6/,2$)(& and here we are nine years later still the  *5()+V

We took to the streets of Limerick and put one simple question to the people of the city: What do you make of the Irish health system in its current state?

Conor O’ Riordan & Cillian Fitzgerald

NI(&3/,(&P()/'"5&*,&'%I*&5&$'%%$)&2'%&.'33)/)-%+&R)&S#*%&(,<).&,<)/&%,&-5%',-5$&1)5$%1"5/)&5-.& %1)/)I*&5&2'=&.)25%)&'-&%1)&8%5%)*u&'%I*&-,%&"$5**'"&P()/'"5-0&N&=#)**+&NI<)&-,%'").&'-&N/)$5-.& the pharmacies in the corner are pretty nice. In the States, if you get sick, you go to the doc­ %,/&2#%&1)/)&7,#&"5-&S#*%&=,&%,&%1)&615/(5"7&5-.&=)%&7,#/&B#&,/&7,#/&",$.&%52$)%*&*,&'-&%15%& regard it seems a lot quicker.  (Eli Poole)

The Danish perspective for free or not

N%I*&/#22'*1+&P$$&%1,*)&6,$'%'"5$$7&566,'-%).&6),6$)&%15%&5/)&,-&%1,*)&2,5/.*&5/)&=)%%'-=&%,­ %5$$7&#-S#*%'!).&*5$5/')*+&E1)/)&15<)&2))-&%,,&(5-7&"#%*&5-.&N&%1'-;&%1)7&*1,#$.&*%5/%&"#%%'-=& (5-5=)()-%&5-.&%1,*)&5%&%1)&%,6&!/*%&5-.&%/7&%,&6/,%)"%&%1,*)&,-&%1)&3/,-%$'-)+ (Jerry Moore)

Patrick Jensen 9,/)&%15-&5&.)"5.)&5=,&%1)&R,/$.& L)5$%1&]/=5-'*5%',-&_RL]`&/)$)5*).&'%*& L)5$%1&?)6,/%&T[[[0&41'"1&5(,-=&,%1)/& %1'-=*&/5-;).&%1)&1)5$%1&*)/<'")*&,3&'%*& YZY&()(2)/&*%5%)*+& E1)&1'=1$7&.)25%).&/5-;'-=&()5*#/).& %1)&1)5$%1&*)/<'")*&,-&5&*)/')*&,3&.'33)/­ )-%&"/'%)/'50&#$%'(5%)$7&6$5"'-=&G/5-")&'-& %1)&-#(2)/&,-)&*6,%+& E1)&2,,('-=&)",-,(7&,3&N/)$5-.&15.& %1)&1)5$%1&*)/<'")&5%&5&/)*6)"%52$)&-#(­ 2)/&YZ0&52,<)&",#-%/')*&4'%1&3#$$7&%5A@ 3#-.).0&#-'<)/*5$&1)5$%1&"5/)&*7*%)(*& like Denmark, which was placed as the  fe%1&2)*%&1)5$%1&*)/<'")&*7*%)(+& The ranking was the target of such  !)/")&"/'%'"'*(&%15%&&%1)&RL]&15*&*'-")& /)3#*).&%,&/5-;&%1)&1)5$%1&*)/<'")*&5=5'-+&

8,0&)<)-&%1,#=1&N/)$5-.I*&L8:&'*&.)5$­ charge a small fee to consult a regular  '-=&4'%1&5""#*5%',-*&,3&2)'-=&*$#=='*10& physician, so as to limit what is referred  )A6)-*'<)&5-.&%,6&1)5<70&5-.&%1)&M5-'*1& %,&5*&D#--)")**5/7V&",-*#$%5%',-*+& P-.&M5-)*&.,&<'*'%&%1)&.,"%,/&C#'%)& 1)5$%1&*)/<'")&'*&,3%)-&6)/")'<).&'-%)/­ -5%',-5$$7&%,&2)&,-)&,3&%1)&2)*%&*7*%)(*& ,3%)-&K&'-&35"%&%1)/)&4)/)&,<)/&eY&('$­ lion registred doctor’s consultations in  in the world, there is really no way to  compare how years of European reces­ M)-(5/;&'-&T[YY+&E15%&",()*&,#%&%,& *',-&5-.&%1)&)*%52$'*1()-%&,3&%1)&L8:& 5$(,*%&)'=1%&<'*'%*&6)/&6)/*,-0&,/&,-")& )<)/7&*)<)-&4));*+&P-.&%15%&.,)*-I%& has had an impact.  include hospitals or specialised doctors.  In Denmark, all aspects of the health  care system except for dental care is paid  p*'-=&3))*&%,&2/'-=&.,4-&%1'*&-#(2)/&'*& 27&%5A)*0&*,&5-7%1'-=&3/,(&5&<'*'%&%,&%1)& ,3&",#/*)&3/,4-).&#6,-&27&%1)&.)3)-.­ .,"%,/I*&,3!")&%,&5&%/'6$)&2765**&,6)/5­ )/*&,3&%1)&4)$35/)@*%5%)0&2#%&-)'%1)/&*'.)& "5-&.)!-'%'<)$7&6/,<)&'%&,-)&457&4'%1,#%& tion will cost you no further.  R1'$)&%1'*&15*&'%*&,2<',#*&5.<5-%5=)*0& trying it.  %1)/)I*&.,4-*'.)*&5*&4)$$+&P-&'**#)&%15%& So now the question is, has the time  15*&2))-&*6'/'%).$7&.)25%).&'-&M)-(5/;& ",()&3,/&%1)&,$.&25*%',-*&,3&3/))&1)5$%1& ,<)/&%1)&65*%&.)"5.)&'*&41)%1)/&,/&-,%&%,& care to try new measures? 

G,/&%1)&65*%&-#(2)/&,3&7)5/*&4)I/)&5$$&#-.)/&6/)**#/)&4'%1&!-5-"'5$&,2$'=5%',-*&*,&N&%1'-;& %1)&!-5-"'5$&*'%#5%',-&15*&'(65"%).&,-&.'*52$).&6),6$)0&6)-*',-)/*&5-.&1)5$%1"5/)&'-&=)-)/5$+& R)I/)&*$,4$7&=,'-=&25";&%,&%1'/.&4,/$.0&#-3,/%#-5%)$7+&E1)/)I*&5-&543#$&$,%&,3&"#%*&%15%&15<)& 2))-&(5.)&%,&%1)&3/,-%$'-)+&&(Kevin O’Flanagan)

N%I*&52*,$#%)$7&5665$$'-=+&N%&.,)*-I%&(5%%)/&'3&7,#I/)&6#2$'"&,/&6/'<5%)0&'%I*&5665$$'-=+&R)& 15<)0&NI.&*570&,-)&,3&%1)&4,/*%&1)5$%1&*7*%)(*&'-&%1)&4,/$.+&NI.&/5%1)/&2)&'-&H#25&5-.&%15%I*& a communist country.  (Niamh O’ Hara)

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Boost for Entrepreneurs as Great Limerick run generates 10 million for Limerick Scenes from Pery Square last year at the beginning of the Great Limerick Run behalf of Limerick City Council  re­ Prendergast of Shannon Development  vealed that the event has been a major  spoke of the great importance the run  LIMERICK will receive up to €10 mil­ player in bringing in just under €2.4 mil­ has for local business with entrepreneurs  taking the driving seat in growth nation­ lion over this year's May Bank Holiday  lion in income for Limerick city hotel­ iers and business.   wide. “Each year the Great Limerick run  when over 7,000 participants enter the  Director of the event, John Cleary  becomes an anchor for the Riverfest ac­ city for the Great Limerick Run.  spoke of the importance of creating this  tivities and it provides a great feel good  This boost comes at a time when entre­ preneurs look for encouragement in the  event so that other budding businesses  factor to the people in the community. It  is by far the biggest participated event in  local marketplace to set up new innova­ can develop to make Limerick boom  again.  Limerick and it brings in much needed  tive business ideas. Last year the Great  “The work we do with Shannon Devel­ income for the area.” Limerick Run was awarded the 'Best  opment enables us to look at the bigger  R'%1&1)5$%17&!=#/)*&3,/&Q'()/'";&H'%7& Sport, Art  picture for jobs creation in Limerick.  this year, the business market is wide  and Cul­ ture' award  The race gives businesses a surge in in­ open and the example of the Great Lim­ come but also an opportunity to expand  erick Run shows how research and hard  from the  and grow. The race itself brought in just  work can pay off in setting up your own  Midwest  Chamber of  under €2.4 million for Limerick business  business. Commerce. in the last 12 months through sponsor­ The event  ships and sales and that’s a measure of  the success we have had. This shows  has been  a buoy for  setting up a business is a possibility even  in the current economic climate. The  business  support we have received is incredible.”   creation  Like many entrepreneurs, John Cleary  especially  – along with Joe Leddin – researched a  in Limerick  City Cen­ niche in the market and spent over 16  months looking for sponsorship and a  tre, after  business model which could be sustained  a recent  report car­ over a long­term period. This stability  ried out by  came in the form of partnership with  the Focus  Shannon Development and regeneration  Consulting  agencies who promote growth in both  group on  !/*%&%'()&2#*'-)**&5-.&)A'*%'-=&(,.)$*+& Limerick Development Director Owen 

Darren Mulryan

Global success made of new GAA rule by two Kerry men

Paul O’Sullivan displaying examples of his club­coloured gumshields

the evenings during the week.  the future by stepping into the training  “Before we set up the business it was a  equipment market.  case of a lot of research on the internet  “At the moment the mouth guards are  PAUL O’Sullivan and his business part­ 5-.&%1)-&!-.'-=&5&*#66$')/&%15%&4)&4)/)& a kind of a base for us where we can get  ner Shane O’Connor have set up an in­ happy with the quality of the mouth  good contacts with clubs, while we think  novative business, selling club­coloured  guards and it was also very important  then there would be a market there for  gum shields to GAA clubs.  with the GAA ruling that the product  us to get into supplying training equip­ The young double act from Mid Kerry  was CE marked,” revealed Paul. ment,” said Paul. came up with the brainwave to set up SP  Paul admitted to having a few teething  Paul advised anyone planning on set­ Gaelic Gear after the GAA made a new  6/,2$)(*&41)-&!/*%&*)%%'-=&#6&%1)&2#*'­ ting up their own business to ensure to  rule whereby all underage players up to  ness.  conduct thorough market research before  minor level must wear gum shields as of  “Neither of us had experience of setting  making the move. January 1 this year. The two colourful  up a new business. You must register  “Before starting out really do your  ('-.*&"5()&%,=)%1)/&5-.&'.)-%'!).&%1)& your business, set yourself up for VAT,  research and get feedback from as many  business opportunity that this compul­ you are dealing with customers and in­ people as possible. Ensure there is a  sory new ruling presented them with and  voicing. So there is a lot to deal with.” market for the item you’re going to sell  began researching the idea in December.  Paul feels that SP Gaelic Gear’s gum  and that it is of good enough quality that  shields are ideal for the children’s  people are going to buy it,” he advised. Neither of us had  market as the club coloured gum shield  experience of setting up a  is attractive to young players as well as  being of good value. “If you bring a child to the dentist to  new business =)%&5&(,#%1&=#5/.&!%%).0&5&3)4&4));*& down the line they may have lost them.  “We decided it would be a novelty for  So we are going into the market with  kids to wear their club colours as mouth  a low­cost mouth guard so if they do  guards as opposed to wearing plain black  lose them, it is only €4 or €5 to replace  or white ones. So now they could have  them.” their jersey, shorts, socks and mouth  SP Gaelic Gear have supplied mouth  guard all in the same colours,” said Paul. guards to clubs around the world, from  SP Gaelic Gear is only a sideline for  their native county in Kerry to places as  the duo at the moment, with Paul still  35/&5!)$.&5*&F)4&l,/;0&4'%1&%1)&C#5-%'%7& working in Dollinger and Shane still  of mouth guards being ordered ranging  working in FEXCO during the week.  from 20 to 50 mouth guards per club.  However it is a time consuming venture  The two Mid­Kerrymen plan on  for both of them at present as it occupies  expanding SP Gaelic Gear further in  most of their time off at weekends and in 

Cillian Fitzgerald

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Butler’s Corner shop - Don’t fail, adapt Rebecca Maher

Fish tanks, dog leads and toys for your pet are also available. WALKING in the front door you could Once again you could be forgiven for be mistaken for being in an ordinary thinking you have been transported into corner shop. There are groceries on the another shop. shelves and milk in the fridge. There are But no, you are still here. Still in the chocolate bars to choose from and crisps corner shop. to munch away on. There are little brown bags of penny sweets made up behind When these bigger su­ the counter. Jars of bonbons, flying saucers, and all kinds of traditional boiled permarkets came, the pressure  sweets line the shelves. It is just like any other corner shop. was applied and most shops  And yet it is different. Pass the groceries, pass the sweets and suddenly you are in party central. There closed down. We couldn’t take  are shelves dedicated to cards for every occasion, banners with 'Happy Birthday' our customers for granted any  and 'Congratulations' scrawled across more them, balloons of different colours and candles to compliment the cake. In line with the party accessories, there is But it is no ordinary corner shop. It is a whole area dedicated to wedding acces- Butlers and it is unique. sories. There are sashes of every colour, 52 O’Connell Street in Dungarvan, samples of chair covers, pictures of a va- County Waterford, has been home to riety of backdrops, candelabras, Roman Butlers shop since 1966. For a long time pillars and a TV screen highlighting the they were just like every other corner vintage cars available for your wedding. shop, with one exception; they owned You might think you have moved to a the only ice-cream machine in Dundifferent shop. garvan. Maurice Butler, proprietor, said: A wedding boutique even. “Once upon a time every shop had its But no, you are still in the corner shop. own customers. Local shops had local The groceries are still on the shelves, the customers and that suited us for years.” milk is still in the fridge and the penny However as a new age of supermarkets, sweets are still sitting behind the coun- like SuperValu and Dunnes Stores, exter. Further down, the back of the shop ploded on to the market there seemed to opens out and it is full of pet supplies. be little to no room for a small shop like Dog food, cat food, fish food, rabbit food Butlers to compete: and bird seed line the shelves. “When these bigger supermarkets came,

the pressure was applied and most shops closed down. We couldn’t take our customers for granted anymore.” Maurice says they had to take a step back and focus on what they could offer in order to survive: “We had to look at our strong points and ice-cream was one of them.” At this stage most shops in the town had invested in cone machines and were making whipped ice-cream just like Butlers, which meant that Butlers were no longer original. However, Maurice likes to do things differently, and the concept of expanding his ice-cream sector was no exception: “We had to look further and ask ourselves how will we set ourselves apart and make our ice-cream different?” The answer lay in artisan ice-cream. Maurice believes this type of ice-cream allows Butlers to offer something truly individualistic: “To stand out, you need to be different. To be different you have to have something unique to offer.” In 2000 Maurice made his first trip to Italy, to a town called Loano. It was here he would perfect his craft of ice-cream making by adopting traditional Italian ice-cream methods. Maurice now travels to Italy every January where he attends an ice-cream course. He believes the trip is very important for him, his ice-cream and his customers: “We learn a lot and it allows us to, once again, differentiate ourselves. Our customers like to hear it too. They appreciate the effort.”

“To stand out, you need to be different. To be different you have to have something unique to offer.” In the same year that the concept of artisan ice-cream emerged for Butlers so too did the idea of designing weddings. Maurice says that the brainwave into the wedding trade occurred somewhat by accident: “I was looking for balloons for my own wedding. We looked around to see what was available in our town and saw there weren’t any wedding decorators.” Since then the trade has truly blossomed and almost every aspect of a wedding can be catered for in Butlers. However there is competition as hotels are now offering wedding packages for couples. Maurice says he has had to sit back and re-evaluate: “It’s important that we keep moving before things change completely. We looked at the industry and we saw a market for ice-cream.” Butlers then set about incorporating icecream into weddings: “We reintroduced ourselves. We make ice-cream and we’re good at it. It’s all about selling our story; who we are and what we do.” As well as the ice-cream, Butlers Weddings are now focusing on wrapping rooms, a feature that hotels cannot offer: “Initially we struggled to buy one backdrop, now we have eight of them and are in the process of making our own one. We will push on wrapping rooms now.” The final piece to the jigsaw that is Butlers lies right at the back of the shop. It might seem slightly random or downright out of place but Maurice insists the pet section is a vital part of the shop. The original shop sold two types of bird seed and Maurice says it is just “some-

Staff member Patricia Hennessy serving ice­cream

whether he ever feels he has spread himself too thin. “I’m guilty of not paying enough attention to every sector and some areas can be neglected slightly. It is easy to become trapped; running around just about keeping everything going.” Maurice insists that a strong work ethic goes a long way to ensuring a successful business: “Work ethic is very important to survival. You will not survive on ideas alone.” Technology has played a big role in helping Maurice expand and market his business. He says he has often had to apply himself outside his comfort zone. “Wedding fairs are vital for bookings but they were new to me and I had to work outside my box.” He also insists that food fairs are a great way to meet customers and show off Butlers ice-cream: “Food fairs allow us to bring the icecream to the people, not the people to the icecream.” Looking to the future, Maurice can predict many changes for his business. He says he is currently researching the idea of Proprietor Maurice Butler holding his award  building an ice-cream winning  “Supercookies” ice cream manufacthing that grew itself ”. He says the pet turing unit at the back of the shop where section is “unusually selling well”. he hopes he will be able to supply big So, with a shop essentially selling a little orders. bit of everything it is fair to wonder “We know people won’t necessar-

ily continue coming to us but we have improvised before and we will improvise again.” However he insists he will not be making any rash decisions. “Every idea costs money and every decision has to be made jointly. The worst thing in the world is to just dive in to something.” Despite the recession, Maurice is confident that Butlers won’t go down the same road as so many other shops. “Seventeen shops closed down because they had nothing different to offer. We would have been number 18 if we couldn’t do something different. The only things that saved us were ice-cream and bird seed and we developed them.” What you see today is the result of that development; a passionate owner who has nurtured a business that continues to grow and change despite the economic downturn.

The Entrepreneur, April 2013 Follow us on Twitter!   

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Opportunities Online

McGinn sisters Grace, Sarah and Jennie, who are behind online lifestyle magazine Prowlster

Jessica Íde Leen


!"#$%"&''()*+,-&'.%,/*01 Jane O’ Faherty

The death of the Celtic Tiger brought the online fashion world to life, with three new retail companies emerging

ith the prosperity of the economy still under construction, different aspects of the business sector have had to adjust accordingly to maintain survival. Businesses that once thrived and sat comfortably in retail units on the high streets of Ireland are slowly, one by one, meeting their fate; closing their doors on the road and opening their windows online. According to the Business Register in the CSO, the preliminary figure shows that 2,347 units of retail trade and all legal forms of ownership in Ireland became vacant in 2009. The Entrepreneur spoke to three creative entrepreneurs about why their companies have more opportunity to flourish through the online market. Turquoise Flamingo is an online vintage clothes store. Originally opened as an online store by quirky fashion lover and entrepreneur Cathy O’Donoghue, it soon blossomed into a Vintage clothing and accessory shop on Washington St. in Cork City. According to Cathy, her business was doing well, but the overheads in the physical shop were too high. When all the bills had been paid at the end of the week, the reward of a proper wage was not there. “The first difference is that I cannot chat to customers and give them advice.

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This can still be done over emails and that, but people do like to see who they are talking to. Secondly, you can create any kind of atmosphere in your physical store with the furnishings, music etc. but it’s harder to get that atmosphere across in an online store or blog. Lastly, the bills are a lot different now, thankfully!” Cathy thinks that though it can be more difficult to maintain a strong customer base from an online perspective,

seemed the best option. We would have been the first t-shirt company in Ireland at the time and even for a number of years thereafter to go online.” Hairy Baby Clothing was wise ahead of its time by choosing initially not to open a retail outlet. “We have a 5000 square foot unit with six full-time staff, stock, utilities, rates, everything a high street store has plus the expense of maintaining and running a web operation, servers, websites etc.” In order to increase their brand Businesses must not  identity and due to the massive success of their online web-store, Hairy Baby forget to reward their effec­ products are available in select key retail accounts in the form of Arnotts and tively ‘virtual’customers Dublin Airport T2 Duty Free. The Dublin-based McGinn sisters launched Prowlster, a successful online lifestyle magazine with a ‘Buy It Now businesses must not forget to reward Button’. their effectively ‘virtual’ customers just “We know the future of commerce is because they haven’t physically met online. If you look at the high street at them. She sends discount coupons to the moment, 90 percent of their busicustomers, along with emails about news ness is done online, with the shop front or events. being just that: a front!” said CEO Jennie Daragh Murphy, Director at Hairy McGinn. Baby Clothing, an online T-Shirt compa- The drive behind Prowlster is that of a ny based in Cork, said it was his intenpowerful one as the McGinn sisters are tion from day one to be an online opera- determined to keep working into the tion. “We never saw our business model future until they are “employing Mark as a bricks and mortar operation. We Zuckerburg”! are quite tech savvy and online always

DO YOU remember the opening scene of Saving Private Ryan, when Tom Hanks lands on a Normandy beach, surrounded by gunfire and explosions? How about Mel Gibson’s brutal execution at the end of Braveheart, or Michael Caine and Julie Walters’ first tutorial in Educating Rita? The common feature that links these three eclectic classics is their location – all were filmed in Ireland. The first glimpse of Omaha Beach was, in fact, Curracloe in Co. Wexford. All of Braveheart’s London scene were actually shot in Trim, Co. Meath. Educating Rita was filmed almost entirely in Dublin, with the movie's most iconic moments recorded in Trinity College. Indeed, Ireland has provided cinematic settings as diverse as medieval battlefields, vast Georgian estates and impoverished inner cities. What is it that makes a little island on the edge of Western of direct contribution to the economy opened in 1958 and has since hosted Europe so attractive for filmmakers? Mel Gibson and Scott Neeson on the set of Braveheart It isn’t just rolling fields and rugged coastlines that prove so popular with the cinema world. Several economic advan- and employment.” Last year, the Irish productions such as The Tudors, My Left tages set Ireland apart as a film location. Film Board invested €10.5 million in film Foot, and The Commitments. and television projects, generating €80 With more projects still in production in million in the Irish economy through the 2013, the film industry shows no signs use of local services and employment. of slowing down. A feature adaptation Buí Bolg, a street theatre company based of Joseph O’Connor’s Star Of The Sea in Wexford, recently appeared in Ek Tha is currently in development, and ‘How Tiger, a Bollywood movie partly filmed To Be Happy’, starring Brian Gleeson, in Dublin. wrapped up filming in Dublin on Easter “Since we’ve done that Bollywood film, I weekend. While filming in Ireland might was in Holland working with an Indian not hold a magical cure for economic performance troupe and we have perwoes, it may well contribute to a future formed in Mumbai and we’ve just got an happy ending. inquiry about performing in Kampur, just near Nepal,” said Lucy Medlycott, General Manager of Buí Bolg. “Wicklow benefits hugely from any activity that Ardmore attracts to the studios “I don’t think one industry or sector with the employment of locals, the use of will be responsible for getting Ireland local services and the general spending out of recession,” says Suzanne Murin local shops, hotels and restaurants,” ray of the Irish Film Board. “However, said Siún Ní Raghallaigh of Ardmore 39::0%4($"L$0%.C"3(J"M$1-(:5N4(%0­ the audio-visual industry is delivering Studios. The facility, just outside Bray, &'()"-(:"#0;')F"O:';0&$"PE0) significant return on investment in terms

Ireland has  provided cinematic  settings as diverse as  !"#$%&'()&**'"+"'#,-( vand impoverished inner cities

!"#$%&'()"*+,"(-"&.$"/01$2"3()2(4'50&'()" 6%&",778"(9&4')$2"&01":$4'$-2"0;0'40<4$"&(" =4>"?:(@$%&2 !"#')%$"ABB+C"?:(@$%&2"&.0&"D904'-E"-(:"&.$" :$4'$-2"%0)"F$&"A+"?$:%$)&"(-"&.$':"$4'F'<4$"

G:'2."$1?$)5'&9:$"<0%H" !"I&.$:"')%$)&';$2"0;0'40<4$"')%495$"&.$",AJK" ?$:%$)&"3(:?(:0&'()"/01"0)5"&01"$1$>?­ &'()2"-(:"0:&'2&2":$2'5$)&"')"G:$40)5

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Few entrepreneurial opportunities in Kilkee

Fintan Walsh

Beaches & business - Ireland’s seaside industries

Ballybunion - bad location for business beginnings? Marie Enright OPQQlOpFN]F&'*&5&(5S,/&'-%)/­ national attraction. The sprawling  golf courses, coastal views, stunning  beaches, combined with the unique  charm and character are just some of  the attractive factors for tourists coming  to this beach town.  You know it is the holiday season in  Ballybunion when you get the smell of  freshly salted periwinkles on the board­ walk and can hear the distant sounds  of waves and laughter from the beach.  With the popularity and sense of famili­ arity attached to Ballybunion it stands  to reason that this is a place where busi­ nesses can thrive. However, in a time of  economic downturn, is it worth setting  up a seaside business here? 

The only way we  have been operating is  because of special offers,  weekend giveaways and  weddings The Golf Hotel in Ballybunion has been  5&!A%#/)&'-&%1)&5/)5&3,/&(5-7&7)5/*&-,4& but even this business has felt the effect  of this recession.  Monica O’Connor, a representative  from the Ballybunion Golf Hotel man­ agement team, says that it is through  being constantly innovative and coming  up with new business ideas that they are 

THOUGH Kilkee is one of the coun­ try’s smallest coastal towns, it has  served as one of Clare’s focal attraction  points ­ from a tourism point of view ­  for many years. Kilkee still offers that rich, beachside  ambiance with its serene horseshoe bay.  However, the recession’s downtime has  resulted in a lack of entrepreneurial op­ portunities, according to a local resident  Seamus Martin.  He believes that setting up any kind of  business in a town like Kilkee can be a  tough challenge.  The Kilkee resident grew up in the  guesthouse­pub business, as his parents  B,#/'*1).&'-&%15%&'-.#*%/7+ With a tiny population of 1,000, Mr  Martin said that Kilkee was never a  strong focus for international tourism  and it depended too much on local  tourism. He said that seaside businesses  suffer because they are seasonal and are  over reliant on the weather.   “We are overly reliant on Irish tourism.  Kilkee is a Limerick tourist destina­ tion. If the weather is poor in Limerick,  you’re not going to get many people in  Kilkee.” 

Mr Martin, who is the Manager  of Mickey Martin’s pub, Thomas  Street, Limerick, believes that Kil­ kee has always been ignored due to a  lack of transport for the likes of US  tourists.  “You have international tourists,  41,&B7&'-%,&M#2$'-&2)"5#*)&%1)/)& 5/)&-,&p8&B'=1%*&'-%,&815--,-0& coming in and they can get a direct  bus to Galway. They go visit the  Cliffs of Moher and then they head  straight down to Kerry. They end up  bypassing Clare. There are certain  parts of the country that are over­ emphasised.” Despite a few negative opinions  about establishing a business at  the seaside, Mr Martin advocated  entrepreneurism if the person is de­ termined enough, as there have been  niche businesses set up in the area  over the past few years.  “If you want to make your living in  Kilkee and you are willing to work,  N&4,#$.&.)!-'%)$7&=,&3,/&'%+&N3&%15%&'*& what you wanted, you would have  to have a fairly good idea about your  business plan and do plenty of mar­ ket research. It can be soul destroy­ ing, but it’s all in the parcel of being  at a seaside spot.”

Waterford surf school is a seasonal success Rebecca Maher

*#/<'<'-=+&DN%&15*&2))-&<)/7&.'3!"#$%&3,/& us because of the recession. The only  way we have been operating is because  of special offers, weekend giveaways  and weddings.” In a town that has been built up over  the years – primarily through the tourist  industry – and thrived, opportunities  5/)&-,4&-,-@)A'*%)-%&5-.&(57&-,%&2)& worthwhile. “I don’t think there are any  opportunities in starting up a seaside  business. There’s only a very small  window for it. We now operate with a  skeleton staff just to break even,” said  Monica.  One business in the area that has mas­

tered the art of innovation by targeting  a niche market is guest house Teach de  Broc. Owner of Teach de Broc, Aoife  Broc, said that even 17 years ago they  ;-)4&%1)&$5-.&45*&)A%/)()$7&<5$#52$)& due to it being alongside the famous  Ballybunion Golf Course.  “Here we only attract an international  market. We wouldn’t attract the Irish  2)"5#*)&'%I*&%,,&)A6)-*'<)&3,/&%1)&N/'*1& market, especially now. It’s just not  4'%1'-&%1)'/&/)5$(*&!-5-"'5$$7+V& Seaside businesses are clearly not as  6/,!%52$)&5*&%1)7&,-")&4)/)&5-.&)<)-& the long standing businesses of Bally­ 2#-',-&5/)&-,&)A")6%',-&%,&%1'*+

IT IS A COASTAL picturesque village  located on the Copper Coast. The beach  here is a sliver of golden sand, surrounded  by sand dunes and protected by cliffs. It is  renowned throughout the country by locals  and tourists alike. It proudly boasts a blue  B5=&2)5"1&5-.&'*&5&15<)-&3,/&*#/3)/*&5-.& lovers of the deep blue sea. It is a small  seaside village and it is known as Bunma­ hon.  Bunmahon native and avid surfer, Tadhg  O#";$)70&15*&2))-&*#/!-=&'-&O#-(51,-& since the age of 14. Three years ago, he  took the plunge and set up his own surf  school in the area. Tadhg says he saw an opening in the  market and decided to pursue the idea of  running his own surf school. “Bunmahon is a quiet village and only  has a few hardcore local surfers with  proper knowledge of the beach for surf­ ing conditions, which is essential to run  a surf school. Bunmahon gets waves all  year round and on a rare good summer the  beach can be packed. The sport is getting  2'==)/&)<)/7&7)5/&*,&N&.)!-'%)$7&2)$')<)& there is a market for it here.” Tadhg established Bunmahon Surf School  at the height of the economic downturn in 

2010. Despite this he is glad he  %,,;&%1)&/'*;&5-.&*1,4).&",-!­ dence in the sport he loves. “It was a bit of a chance to take as  I was just out of college and had  no prospects of a full time job in  Ireland. I’m really happy with the  way it’s going so far though.” Tadhg admits the recession has  actually had a positive impact on  his business. “The upside to the recession is  more people are holidaying around   Ireland rather than going abroad  and are looking for things to do in  the area while on holiday.” As well as Tadhg’s surf school,  there are four other surf schools in  Waterford. He said: “All are busy  despite the recession.” He insists  there is no competition between  the different surf schools. “We get more of a West Waterford  8#/!-=&'-&O#-(51,-+&^'"b&M5<'.& crowd because we are closer. We  O’Sullivan cater for people who rather a qui­ eter, more scenic area. If anything  *#/!-=&'-&F)4&v)5$5-.&5-.&4'$$&%/5<)$& '%I*&=,,.&3,/&*#/!-=&%,#/'*(&'-&R5%)/3,/.& %1/,#=1&H1'$)&5-.&^)/#&2)3,/)&B7'-=&25";& to have a few schools in the area.” to Irish soil at the end of May.  Since setting up business, Tadhg has gone  Tadhg’s brother Fionn, also a keen surfer,  abroad every year once the busy season  is running the school while Tadhg is  has ended in September. He is currently  abroad. 

The Entrepre-

2%$03'/*-$00'4"50 Lorna McGinn JUST like the trends we see everyday  in magazines going in and out of style;  dungarees, leg warmers and the likes, dif­ ferent styles of exercise follow the same  pattern.  One trend we have seen in exercise over  the past number of years in Ireland is  the growing number of people attending  5$%)/-5%'<)&!%-)**&"$5**)*+&:<)-&.#/'-=& these hard economic times when people 

are cutting down on the most basic things,  you can walk into any gym class around  %1)&",#-%/7&5-.&!-.&'%&3#$$&,3&6),6$)& wanting to join in the latest form of group  exercise.  H5/()$$&M)9)$$,0&=/,#6&!%-)**&",@ ordinator at the University of Limerick  _6'"%#/).&$)3%`&*5'.b&DE1)/)I*&$';)&5&H)$%'"& E'=)/&,3&!%-)**&=,'-=&,-&'-&%15%&)<)/7­ body is kind of turning to exercise at the  moment.” She believes it’s about “cama­ raderie” and “good training, instruction  and coaching.”

talks Business Tom Lyons, Deputy Business Editor of The Sun­ day Independent, after ACC Bank opposed Bill  Cullen’s examinership application for Muckross  Park Hotel.

John van  Reenen,  Director  for  Cen­ tre  for  Economic  Performance  at  The  Lon­ don  School  for  Economics  and  Political  Science. 

Q"R9><0 Since arriving in Ireland a few years ago, Zumba has made a huge impact on the Workout scene. If you want to shake your booty while  listening to some rhythmic music and get your sweat on then Zumba is for you. 

Dearbhail McDonald, legal editor of The Irish  Independent, commenting on the news that The  Department of Social Protection will no longer  make Exceptional Needs Payments available for  religious ceremonies.

Q"S$&&4$"L$442 At the beginning, Kettle Bells will make you want to keel over. Your arms might feel like they are about to fall off. But, if you get through  this, you will have arms that even Jennifer Aniston will be envious of.

Q"O'4(1')F A mixture of boxing and pilates.It’s new and exciting and will be coming to Ireland soon! 

Q"6)&'NT:0;'&E"U(F0 Yoga from hammocks that hang from the ceiling. The hammocks act like a swing or soft trapeze. Need I say more? Warning: Not for the  fainthearted.

Mary McKenna,  founder  of  Tour  America,  comment­ ing  on  the  article  Leadership  Tip:  Hire  the  Quiet  Neu­ rotic,  Not  the  Impressive  Extrovert  on

67*+#+0#'+-'8%+03'9:0+-$00 Brendan Roche ]F&Pw:?PX:0&!<)&",(65-')*&6)/&.57& were declared bankrupt in 2012, ac­ cording to business intelligence analyst  Vision­net. R1'$)&%1'*&'*&5&!<)&6)/")-%&'(6/,<)­ ment on the preceding year’s statistic,  it’s still evident of the arduous economy  we currently inhabit.  Failure of a business is something a lot  of entrepreneurs endure at some point,  5*&<)/7&/5/)$7&.,&6),6$)&=)%&'%&/'=1%&!/*%& time.  Senior Lecturer in Psychology at the  University of Limerick, Dr Rachel  9*)%!&_/'=1%`&2)$')<)*&35'$#/)&"5-&$)5.& to “learned helplessness”. “Learned  helplessness is when you have negative  experiences and you feel like anything 

The Department of Finance, on recovery for  Ireland.

“remember that failure is not the end

you do isn’t going to change it.” “Symptoms include sadness, guilt and  worry,” she added.  It’s important to remember that failure  is not the end, and need only be a  temporary stumbling block, as many fa­ mous entrepreneurs have demonstrated. Henry Ford’s initial enterprise, the  Detroit Automobile Company, was dis­ solved and then 12 years later he went  on to found the Henry Ford Company.  His take on his setback was this:  “Failure is only the opportunity to begin  again more intelligently.” This is the attitude which should be in­ stilled within someone pursuing success  in the business world.

Apps:The Way Forward Marie Enright TECHNOLOGY is constantly developing  and both smart phones and tablets have  given people more accessibility than ever  to different forms of media. Businesses are  aware of this and it is no longer a luxury for  them to have an app but an essential part of  their marketing mix, according to app de­ veloper and CEO of JSSL Mobile Applica­ tion Development, John Sheridan.  “I’ve worked in software and product 

development for the last 30 years. It was in  created apps for had an increase in revenue  the early 1990s that I switched my primary  afterwards. “Businesses we have dealt with  focus to emerging mobile technologies and  15<)&.)!-'%)$7&.)/'<).&2)-)!%*&%1/,#=1&'(­ proved sales whilst at the same time being  I’ve been developing mobile apps since  more accessible to their customers. We have  their advent. “We are regularly approached by companies  even seen apps that become the primary  to build an app because their competitor has  customer channel for a business.” just released an app. A small app develop­ N%&'*&"$)5/&%15%&2#*'-)**&566*&5/)&.)!-'%)$7& the way forward. The marketing process for  ment may take less than a week of our  time to develop fully but larger and more  businesses has been completely overhauled  and the entrepreneurial generation in Ireland  complex apps can take many months.” '*&.)!-'%)$7&%5;'-=&5.<5-%5=)&,3&%1'*&,6­ Mr Sheridan has also seen through years  portunity. of experience how businesses they have 

Itâ&#x20AC;&#x2122;s buzzing with activity every weekend! See photo essay on the Limerick Milk Market on page 19 only in The Entrepreneur.

This magazine was produced by Second Year students in the BA in Journalism and New Media at the University of Limerick, as part of their course work.


Magazine examining the stories of aspiring startups, the businessmen and women behind the companies, and their stories of sucess.

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