JOSTENS NBA PITCHBOOK

M PION S T H E ST ORY T E L L THE S T ORY T E L L E R OF C M PION S TH E ST ORY T E L M PION S T H E ST ORY T E L L THE ST ORY T E L L E R OF C ON S T H E S T ORY T E L L E R ON S THE ST ORY T E L L E R THE ST ORY T E L L E R OF C ON S TH E S T ORY T E L L E R O M PIONS TH E ST ORY T E L L THE ST ORY T E L L E R OF C ON S TH E S T ORY T E L L E R M PIONS T H E ST ORY T E L L TH E S T ORY T E L L E R OF C N S T HE ST ORY T E L L E R O

IT ONLY MEANS EVERYTHING It didn’t come easy. Making history never does.

Through wins, losses, close calls, white-knuckle moments, and uncountable difficult decisions. Things didn’t fall into place.

Things were put into place. Welcome to professional sports immortality. And its ultra-exclusive symbol of it.

INDUSTRY LEADER

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MLB RINGS

NBA RINGS

NFL RINGS

NHL RINGS

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MAJOR LEAGUE PRESENCE We partner with more organizations across the major leagues than any other company.

It’s a trust we don’t take for granted. In fact, it’s at the forefront of everything we do.

KANSAS CITY CHIEFS SUPER BOWL LIV CHAMPIONS

MIAMI HEAT 2013 NBA CHAMPIONS

TAMPA BAY LIGHTNING 2020 STANLEY CUP CHAMPIONS

LOS ANGELES DODGERS 2020 WORLD SERIES CHAMPIONS

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ST. LOUIS BLUES 2019 STANLEY CUP CHAMPIONS

WASHINGTON NATIONALS 2019 WORLD SERIES CHAMPIONS

NEW ENGLAND PATRIOTS SUPER BOWL LIII CHAMPIONS

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MORE THAN A CENTURY OF EXCELLENCE From a preschooler’s cap and gown, to yearbooks, to diploma frames. Where there’s an important celebration, there’s Jostens.

We’re the number one provider of commemorating life’s greatest milestones. Standing tall for more than 124 years, we continue to complement our foundation of tradition with innovative technologies. A marriage of legacy and the digital age, unlike any other.

NASCAR HEISMAN MEMORIAL TROPHY

MONSTER ENERGY CUP SERIES

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INDY CAR ASTOR CUP

CHAMPION STATISTICS We’re not only a trusted partner. We’re the industry leader. It’s not bragging. It’s a simple declaration of facts.

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124

FACILITIES OWNED AND

YEARS OF CELEBRATING

OPERATED BY JOSTENS IN

MOMENTS THAT MATTER

NORTH AMERICA

IF WE WEREN’T DOING IT RIGHT, WE WOULDN’T BE THE ONES STILL DOING IT.

103

90%

MAJOR LEAGUE

MAJOR PROFESSIONAL SPORTS

CHAMPIONSHIP

CHAMPIONSHIP RINGS ARE

PROGRAMS

CREATED BY JOSTENS

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NO SUCH THING AS ONE SIZE FITS ALL Though we’ve partnered with many professional sports organizations, each ring and program is different. Unique products and experiences are created, custom tailored to you and your team, to best service you and tell your story.

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GREEN BAY PACKERS SUPER BOWL I CHAMPIONS

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AS ELITE AS IT GETS WITH YOUR INCLUSION, A GR AND TR ADITION BECOMES ONLY RICHER Take your place in the revered lineage of champions. Everyone dreams of it.

Few make the attempt. Fewer still get there. Your ring serves as a symbol of absolute excellence and a reminder of your place in the annals of history, as it forever unites your team.

1966

FIRST SUPER BOWL RING WITH COACH VINCE LOMBARDI

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THE ES The cut and color of the precious gems. The stone counts. The ring shape, engravings and so much more.

Every design element is a purposeful decision made to maximize the meaning and symbolism of your ring.

Down to the very millimeter, your ring is meticulously crafted to bring the unique journey of your franchise to life through artful storytelling.

27 CUSTOM-CUT SAPPHIRES REPRESENT THE YEARS OF THE ORGANIZATION 30 CUSTOM-CUT SAPPHIRES MAKE UP THE ICONIC BOLT LOGO WITH 24 DIAMONDS THAT ENCIRCLE THE EDGES 79 DIAMONDS BRILLIANTLY FILL THE STANLEY CUP 146 PAVÉ-SET DIAMONDS COMPLETE THE RING TOP

THE STANLEY CUP AND LOGO LIFT UP FROM THE FACE OF THE RING FOR A REVEAL 1 BLACK DIAMOND REPRESENTING A HOCKEY PUCK AND THE DROP OF ONE THAT BEGINS EVERY GAME

TAMPA BAY LIGHTNING 2020 STANLEY CUP CHAMPIONS

LOCATION OF THE NHL’S GLOBAL SERIES, WHERE THEY WON BOTH GAMES AND CAME TOGETHER AS A TEAM

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SENCE OF THE STORY TEAM’S OFFICIAL TITLE FEATURED ALONG THE SIDES

TEAM’S OFFICIAL TITLE FEATURED ALONG THE SIDES

RECIPIENT’S NAME PROMINENTLY FEATURED COMMEMORATING THE CHAMPIONSHIP YEAR DATE

THE SIDES OF THE RING ARE ADORNED WITH DIAMONDS, A TRUE FEAT OF ENGINEERING

TRIBUTE TO THE FANBASE FEATURING THEIR 2020 PLAYOFF RUN MOTTO

JERSEY NUMBERS INTRICATELY SET WITH DIAMONDS

OFFICIAL TEAM PATCH

PLAYER’S UNIQUE SIGNATURE

OVERTIME MINUTES PLAYED DURING PLAYOFFS

TEAM’S LOCKER ROOM VICTORY SONG

RESULTS OF THE PLAYOFF-ROUND VICTORIES

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CUSTOM-CUT SAPPHIRES IN A WAVE PATTERN PAY HOMAGE TO TAMPA BAY

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INNOVATION SOME ARE OBLIVIOUS TO IT. OTHERS EMBR ACE IT. WE CRE ATE IT. From the early stages of ring design, to the manufacturing process, to distribution, we’re experts on the cutting edge of what’s possible, because it happens here first.

CHICAGO CUBS 2016 WORLD SERIES CHAMPIONS

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KANSAS CITY CHIEFS SUPER BOWL LIV CHAMPIONS

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PREMIUM MATERIALS By owning our own metal refinery and specialty alloys, we’re able to adhere to the strictest of quality standards.

We source only the finest precious metals and stones from exclusive suppliers, all while adhering to the Kimberley Process, which ensures our materials are environmentally friendly and conflict free.

“Our organization takes tremendous pride in our brand, and it was crucial that it be accurately represented on our ring.

Jostens worked tirelessly to find the perfect rubies regarding color and cut for our logo. As a customer, their dedication to exceeding our expectations created a great experience and a valuable partnership.”

– Mark Donovan, President Kansas City Chiefs

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From the windows to the individual pillars of the Capitol building, Jostens unwavering commitment to precision and innovation recreated the building in stunning detail on the side of the Washington Capitals ring.

WASHINGTON CAPITALS 2018 STANLEY CUP CHAMPIONS

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CLOSE TO HOME, AND ALWAYS IN OUR HANDS E AGAN, MINNESOTA , USA TOOL & DIE, DESIGN AND TECHNOLOGY FACILIT Y

MONTRÉ AL , QUÉBEC , C ANADA DESIGN, RD & D AND MANUFAC TURING FACILIT Y

Advanced technology and the dedicated art team create over 55,000 custom designs each year

The designers in Montréal have an incredible combined experience of 115 years DENTON, TE X A S, USA MANUFAC TURING FACILIT Y Over 475,000 custom rings are produced and shipped each year

FOUR PILL ARS OF EXCELLENCE EQUALING ONE UNTOUCHABLE EXPERIENCE

SCALE

SPEED

PRECISION

EXPERIENCE

NEVER OUTSOURCED.

ANY ORDER SIZE

INTRICATE, EYE-POPPING

OUR WORLD-RENOWNED

IT’S ALL DONE UNDER

MANUFACTURED EXPEDIENTLY

DETAIL MADE POSSIBLE

5TH GENER ATION JEWELER

THE JOSTENS UMBRELL A

AND DELIVERED ON TIME.

ONLY THROUGH JOSTENS

APPLIES THE TR ADE HE’S

TOOLING & DIE.

MASTERED EXCLUSIVELY

IN NORTH AMERICA.

WITH JOSTENS.

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UNMATCHED: THE JOSTENS EXPERIENCE 5TH GENER ATION MASTER JEWELER Our fifth generation Master Jeweler, Miran Armutlu, has more than 35 years of championship jewelry experience. A perfectionist to the core, he’s the architect behind more championship ring designs than any other individual.

A BET TER PROTOCOL We listen to your ideas, draft the renders, then craft physical prototypes for review. A method far superior to artwork-only reviews.

SAMPLES AT EVERY MEETING Watch your design come to life by viewing samples, in hand, at every meeting for you to review and help us perfect.

RING TIERS Share the celebration throughout all levels of your organization.

For the top executives on down, we can craft rings of differing materials, stone counts and other factors to create ring tier options across a range of price points.

FINDING THE PERFEC T FIT Jostens offers a variety of sizing options to accommodate any situation from in-person events with trained experts to virtual sizing experiences with detailed information that allows individuals to size themselves for their championship ring.

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LOS ANGELES DODGERS 2020 WORLD SERIES CHAMPIONS

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WE ALWAYS DELIVER FULL-SC ALE RING DELIVERY EVENTS We’ll help create an elegant ring delivery and ceremony event tailored to your team and the spirit of your championship season. It’s a big deal. We treat it like such.

No matter the circumstances, Jostens is committed to delivering your rings and creating an experience that will be cherished for years to come. To adapt to any situation, full scale virtual and in-person deliveries can be customized to fit your organization’s preferences.

WE ORGANIZE . YOU ENJOY. Having hosted more than 100 team events in the past ten years, we’re your expert partner in event logistics.

Working alongside with you, we’ll provide event support, every step of the way.

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E X C L U S I V E

FAMILY & FRIENDS ELITE PRODUCT. EXCEPTIONAL EXPERIENCE. A fine jewelry collection exclusively for those closest to the players and staff. Inspired by the championship ring design, each piece is heirloom quality and crafted by hand.

A wonderful way to show gratitude for those who gave their support along the way. Available through private boutique shopping events, as well as an equally exclusive e-commerce site.

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O F F I C I A L

FAN COLLECTION A CELEBRATION OF THIS MAGNITUDE IS TO BE SHARED A collection of fine jewelry and keepsakes at multiple price points. Launched the same day your organization receives its championship rings. Marketed at in-person game-day events, as well as through your team’s retail store.

Also made available to fans through a custom webpage. The Fan Collection builds brand affinity among your greatest supporters by allowing them to be part of the celebration in a special way.

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OUR COMMITMENT TO COMMITMENT Expect exceptional, on-going, white-glove service. When you partner with us, you partner with dedicated customer support service teams.

One for your organization and one for your fans.

With these teams ready to assist long after delivery day and our product warranty, you’re ensured the best experience in every conceivable metric.

124 YEARS OF SERVICE EXCELLENCE

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SUPER BOWL XXXVIII

SUPER BOWL XXXIX

SUPER BOWL XXVI

SUPER BOWL XLIX

JOSTENS HAS BEEN TRUSTED TO PARTNER SUPER BOWL LIII

WITH THE NEW ENGLAND PATRIOTS TO CELEBRATE ALL SIX OF THEIR SUPER BOWL VICTORIES

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SUPER BOWL LI

Contact: Lon Rosen Executive Vice President & CMO Phone: 323.224.1360

OUR CUSTOMERS CAN TELL YOU MORE

Contact: Steve Griggs CEO Phone: 813.301.6680

Contact: Mark Donovan President Phone: 816.920.4405

Contact: Alan Gottlieb Operating Officer Phone: 301.692.2600

Contact: Ted Leonsis Owner, Monumental Sports & Entertainment Phone: 202.628.3200

Contact: Crane Kenny President of Business Operations Phone: 773.404.4032

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THANK YOU & CONGRATULATIONS

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ADDENDUM: 2020 LOS ANGELES DODGERS RING PROGRAM CASE STUDY The following is a program overview of the Los Angeles Dodgers 2020 World Series Championship Ring Program, illustrating how they celebrated throughout the organization and connected their community while driving revenue in their own custom way.

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LOS ANGELES DODGERS 2020 WORLD SERIES CHAMPIONS From your world-class athletes, to your staff and most loyal fans, Jostens partners to celebrate championships across the organization and beyond — all centered around the coveted, championship ring. Together, we’ll create a custom program that extends the celebration throughout your entire community. No other company in the industry delivers the total experience like Jostens.

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W O R L D

S E R I E S

C H A M P I O N S

WORLD CHAMPIONS Title achieved by the Dodgers in their 2020 season

29 DIAMONDS Symbolic of the number of Dodger postseason home runs in 2020 PRINCESS-CUT DIAMONDS Princess-cut diamonds accent 1ST, 2ND, 3RD and home plate

SPECIALTY ARBOR The team logo and series results from the teams defeated by the Dodgers on their World Series journey

PLAYER SIGNATURE Players also received their signature on the inside

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ESSENCE OF

THE STORY

RECIPIENT NAME Players received their name on the side of their ring

JERSEY NUMBER Players received their jersey number set in diamonds

DODGERS LOGO The Dodgers logo is crafted from custom blue and red ceramic

CHAMPIONSHIP YEAR The year 2020 is accented with 36 diamonds PALM TREES Synonymous with Los Angeles, palm trees complete the right side in amazing detail COMMISSIONER’S TROPHY The coveted trophy is created in contrasting yellow gold

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8 ROUND SAPPHIRES Symbolic of the incredible 8 straight NL West Division titles

RINGS DESIGNED FOR ALL LEVELS OF YOUR ORGANIZATION Extending the honor from top to bottom within your organization is made practical through design modifications applied to multiple ring tiers.

Each tier retains the original championship ring design elements.

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TIER 1

TIER 2

• • • • •

• 10-karat white and yellow gold • 222 round diamonds • 10 princess-cut diamonds • 45 custom-cut created sapphires • 5.25 carats

14-karat white and yellow gold 222 round diamonds 10 princess-cut diamonds 45 custom-cut sapphires 11 carats

TIER 3

TIER 4

• Sterling silver and 6-karat yellow gold • 222 round cubic zirconias • 10 princess-cut cubic zirconias • 45 custom-cut created sapphires

• Sterling silver • 140 cubic zirconias

For ring recipients of Tiers 1–3, the Dodgers organization offered three different overall sizes (Extra Large, Large, Medium) to allow each individual to select their preferred size.

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2020 WORLD SERIES CHAMPIONS

E X P L O R E

T H E

E X C L U S I V E

FAMILY & FRIENDS

2020 WORLD SERIES CHAMPIONS

2020 WORLD SERIES CHAMPIONS

HOW TO PURCHASE THE FAMILY & FRIENDS COLLECTION

C O L L E C T I O N

To celebrate this special moment in Dodgers history and share the championship excitement with your closest supporters, this private collection features exclusively designed rings, pendants, other fine jewelry and commemorative keepsakes all inspired by your ring.

C O L L E C T I O N

C R E D E N T I A L S

YO U R U N I Q U E U S E R N A M E A N D PA SS WO R D W I L L G I V E YO U

ONLINE At the password-protected web experience

PHONE OR EMAIL Contact your dedicated customer service team at (800) 392-3811 or prosportssupport@jostens.com

FAMILY & FRIENDS

A CC E SS TO S H O P T H E CO L L EC T I O N O N L I N E

USERNAME:

J O S T E N S . C O M / D O D G E R S FA M I LY

COLLECTION

Celebrate the World Series Championship with this exclusive collection

PA S S W O R D :

J O S T E N S . C O M / D O D G E R S FA M I LY ©2021 Jostens, Inc. 210113

3_PRO__2020 LA DODGERS WS CHAMPS - COLLECTION GUIDE_11.125x6.75_PF01.indd 1

3/12/21 9:01 AM

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CONTINUING THE CELEBRATION Create a custom championship experience for your entire community, with different collections within your official program.

FAMILY & FRIENDS COLLEC TION • • • •

Exclusively for players, ownership and top executives and their families Hand-crafted jewelry and commemorative pieces all feature elements inspired by the ring Highest-quality gold, hand-set diamonds and genuine sapphires Jostens customized websites to accommodate a variety of purchasing groups through password protected e-commerce websites • Custom print materials distributed with the ring to encourage purchasing or contacting customer service with questions about their ring

OFFICIAL FAN COLLEC TION • • • • • •

Officially licensed collection so the entire fan community can celebrate A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue and brand affiliation Utilizing both precious and non-precious materials with a variety of designs inspired by the ring, there are pieces for every fan Available in-stadium at select game-day events, following all safety guidelines, and 24/7 via e-commerce site hosted on Jostens platform Experience working with MLB for a smooth, integrated launch Custom print and digital marketing materials created, utilized by both Jostens and the Dodgers social media teams

LIMITED EDITION RING PROGR AM • • • •

Significant revenue-driving element to the Fan Collection Limited Edition Ring closely resembling the player award ring and made available for purchase to fans Success of program is creating an impactful story about the history and the championship that helps connect the fan to the team Custom print and digital marketing materials created to promote the program

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WELCOME TO SPORTS HISTORY

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S T ORYTE LL E R OF C HAM E L L ER OF C H A M PION S S T ORYT EL L E R OF CHAM ST ORYTE LL E R OF CHAM E L L ER OF C H A M PION S RYT E LL E R OF C H AM PIO ORYT EL LE R OF C H AM PI E L L E R OF C H A M PION S RY TEL LE R OF C H A M PIO ST ORYT EL L E R OF C HAM E LL E R OF C H A M PION S RY TE LL ER OF C H AM PIO ST ORYT EL L E R OF C HAM E L L E R OF C H A M PION S RYT E LL ER OF C H A M PION