Jostens Case Studies 2024

CHAMPIONSHIP P R O G R A M

THE

C A S E

ST ORY TEL L ER 1

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S T U D I E S

CHAMPI O N S

S U P E R

B O W L

L V I I

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that bring revenue opportunities • Utilizing both precious and non-precious materials at a variety of price points • Available online 24/7 via e-commerce site • Experience working with the NFL and an official licensee resulting in seamless integration • Custom print and digital marketing materials created to promote the program

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SHO

THa

OFFICIAL FAN COLLECTION SHOP THE ENTIRE COLLECTION AT

@ro2JJ(Wf6, 1� 2'JJ 111Z115111G

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S U P E R

B O W L

L V I I

C H A M P I O N S

CONTINUING

THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• Significant revenue driver for the Fan Collection • 100 rings available – once sold out the ring is no longer available for purchase • Chiefs coordinated a pre-sale targeting their high-end season ticket holders and VIP clientele • Exclusivity of the ring, limited quantity and high-end quality of the Limited Edition Ring encourages customers to purchase a piece of history and celebrate the Chiefs third Super Bowl title • Custom print, and digital materials are created and utilized by both the Jostens and Chiefs sales teams

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S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

O F F I C I A L

F A N

C O L L E C T I O N

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Officially licensed collection so the entire fan community can celebrate

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A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue and brand affiliation

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Utilizing both precious and non-precious materials and a variety of designs all inspired by the official ring; there are price points for all fans

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Available in-stadium at two brick-and-mortar store locations and available 24/7 on Jostens web platform

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Official MLB licensee and years of experience ensure a smooth launch

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Custom print and digital marketing materials created, utilized by both Jostens and the Astros social media platforms

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S E R I E S

C H A M P I O N S

CONTINUING

THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

L I M I T E D - E D I T I O N

R I N G

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Significant revenue driver for the Fan Collection

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200 rings available – once sold out the ring is no longer available for purchase

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Astros coordinated pre-sale events with their previous Limited Edition customers to guarantee their ring had an early arrival if purchased by a designated date

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Exclusivity of the ring, limited quantity and high-end quality of the Limited Edition Ring encourages customers to purchase a piece of history and celebrate the World Series

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Custom print, and digital materials are created and utilized by both the Jostens and Astros sales teams

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$15,117

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S T A N L E Y

C U P

C H A M P I O N S

CONTINUING

THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Officially licensed collection so the entire fan community can celebrate • A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue and brand affiliation • Utilizing both precious and non-precious materials and a variety of designs all inspired by the official ring, there are pieces for any fan and budget • Sold using custom marketing materials and 24/7 via e-commerce site hosted on Jostens platform • Experience working with NHL for a smooth integrated launch • Custom print and digital marketing materials created, utilized by both Jostens and the Avalanche social media platforms

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SHOP THE OFFICIAL

FAN COLLECTION

VIEW THE ENTIRE FAN COLLECTION AT

jostens.com/avalanche

Celebrate the Avalanche’s historic 2022 Stanley Cup victory with their iced-out, official fan collection. These striking collectibles are inspired by your team’s spectacular championship ring — this is your chance to claim a piece of history!

Elite Fan Ring

Championship Hinge Bracelet

Elite Fashion Ring

Only 72 available!

Eternity Pendant

Limited Edition Ring

Championship Tag

Championship Charm Necklace

Trophy Earrings

Championship Key Ring

SCAN TO VIEW THE ENTIRE FAN COLLECTION JOSTENS.COM/AVALANCHE

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C U P

C H A M P I O N S

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THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• Significant revenue driver for the Fan Collection • 72 rings available – symbolic of the 72 combined regular and post-season wins achieved by the Avalanche in 2022, an NHL record • Exclusivity of the ring, limited quantity and high-end quality of the Limited Edition Ring encourages customers to purchase a piece of history and celebrate the Stanley Cup • Custom print and digital materials are created and utilized by both the Jostens and Avalanche sales teams

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2022 STANLEY CUP CHAMPIONS LIMITED EDITION RING Official Order Form PRODUCT

CUSTOMIZATION Ring Size (half sizes, 6-15)

LIMITED EDITION RING

QTY

PRICE

TOTAL

2022 STANLEY CUP CHAMPIONS

Ring side personalization, 12 characters $11,119.00

___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ . ___

Ring Size (half sizes, 6-15 LIMITED EDITION RING

Ring side personalization, 12 characters $11,119.00

___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ . ___

Celebrate the Colorado Avalanche's historic 2022 Stanley Cup victory with this Limited Edition ring that exudes pure excellence. This spectacular piece was specially crafted to closely emulate the team's official championship ring, and can be personalized to showcase your name. Only 72 of these exquisite rings are available for purchase. The number 72 represents the Avalanche's combined 2022 season wins - an NHL record that is only held by three other teams. This is your chance to claim an exclusive piece of history!

ORDER INFORMATION Handling/Delivery

$14.95

Order Subtotal DATE ORDER TAKEN ___________________ TIME ORDER TAKEN ______________________

ORDER TAKER ___________________________ 6% Sales Tax TOTAL

CONSUMER INFORMATION

□ Cash □ Check(Make check payable to Dodgers) □ Discover □ American Express Account #

Address City Phone

COLORADO

PAYMENT INFORMATION

BILLING INFORMATION

Name

State

Zip

□ Visa

□ Master Card

Expiration

Cardholder Name Signature

Email

SHIPPING INFORMATION: ( ) same as billing

Name

CERTIFICATE

RINGS WILL SHIP TO BALL ARENA UNLESS SPECIFIED

______________________________________________________________________________

OF

AUTHENTICITY AVALANCHE

LIMITED

EDITION

YOUR RING IS C E RT IFIE D TO BE N U M BE R: 1 OF 7 2 C RE AT E D

Address City Phone

State

Zip

CHRIS POITRAS Vice President & Chief Operating Officer of College, Professional Sports and Specialty, Jostens, Inc.

Email

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RING

The Avalanche Limited Edition Ring is crafted by Jostens to be the highest quality Championship Ring and is meant to inspire for a lifetime.

Each ring has been created with genuine diamonds, created rubies, created sapphires and 10-karat white gold.

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C H A M P I O N S

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THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

O F F I C I A L

F A N

C O L L E C T I O N

•

Officially licensed collection so the entire fan community can celebrate

•

A collection of jewelry and commemorative keepsakes that expand the celebration and drive revenue and brand affiliation

•

Utilizing both precious and non-precious materials with a variety of designs inspired by the ring, as well as non-jewelry items, there are pieces for every fan

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Available 24/7 via e-commerce site hosted on Jostens platform

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Experience working with MLB for a smooth integrated launch

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Custom print and digital marketing materials created, utilized by both Jostens and the Braves social media teams as well as Fanatics

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SHOP THE OFFICIAL

FAN COLLECTION

Elite Fan Ring

Championship Hinge Bracelet

Luxe Fashion Ring

Eternity Pendant

Limited Edition Ring

Championship Tag

Trophy Pendant

Trophy Earrings

Championship Key Ring

This one is for the fans.

This one is For The A. Your Official Fan Collection!

SCAN TO VIEW THE ENTIRE FAN COLLECTION Only 150 Available

JOSTENS.COM/BRAVES

OFFICIAL WORLD SERIES RING PARTNER OF THE ATLANTA BRAVES

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C H A M P I O N S

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THE CELEBRATION HOW OUR EXPERTISE PLAYS OUT SEAMLESSLY AND SIMULTANEOUSLY TO CREATE A CUSTOM CHAMPIONSHIP EXPERIENCE

L I M I T E D

E D I T I O N

R I N G

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Significant revenue driver for the Fan Collection

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150 rings available — honoring the 150 years of Braves history since their founding in 1871

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Exclusivity of the ring, limited quantity, and quality of the Limited Edition Ring encourages customers to purchase a piece of history

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The Braves sales team made presale calls to premium clientele, offering the opportunity to purchase the ring prior to the official unveiling

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Custom print, and digital materials are created and utilized by both the Jostens and Braves sales teams

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S T A N L E Y

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C H A M P I O N S

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THE CELEBRATION O F F I C I A L

F A N

C O L L E C T I O N

• Licensed officially by the NHL, allows the celebration to extend to the community • Commemorative pieces and fine quality jewelry continue the celebration and increase revenue opportunities while driving brand affiliation • Utilize both precious and non-precious materials to provide pieces for every price point • Years of experience working directly with the NHL ensures a successful and easy launch • Custom print and digital marketing materials created, which can be utilized by both Jostens and the Lightning

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THE CELEBRATION L I M I T E D

E D I T I O N

R I N G

P R O G R A M

• Drives significant revenue to the Official Fan Program • 88 rings available—paying homage to Andrei Vasilevskiy, the 2021 Stanley Cup MVP • The exclusivity of the limited quantity encourages customers to purchase their piece of history • Jostens creates print and digital marketing materials to promote the ring, as well as Jostens and Lightning hosted in-person and online events

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