Basics of Search Engine Optimization I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in today’s world. Search Engine Optimization is the only technique to increase your business revenue form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.
SEO technical definition
SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
Why SEO is important today
Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.
Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn’t means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.
The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet's most important search engines for the keyphrases/ keywords which are relevant to your company, business.
Out of million’s of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.
Basic Techniques of SEO
Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.
As, number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.
Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:
Your Keywords •
Selecting your keywords
•
Prioritize your keywords
Domain name / Filename •
Domain Registration
•
Keyword in domain name
•
Keyword in filename
•
Length of Website Address
Keyword Placement •
Keyword in title tag <title></title>
•
Keyword in Description Meta-tag
•
Keyword in Keyword Meta-tag
•
Keyword in Content
•
H1, H2 and H3 (Heading)
•
Keyword Font Styles
Internal Links •
Keyword in links to internal site pages
•
Valid internal links
•
Efficient linking
External / Outgoing Links •
Quality Links
•
Inspecting your Links
•
Title and Description
•
Limit number of links on a page
Incoming Links (backlinks) •
Quality of Referrer
•
Trend of link popularity
•
Anchor Text
•
Age of Link
•
Number of Outgoing Links on Referrer Page
•
Position of Link
•
Trusted Websites
•
JavaScript/Flash Links
On-Page Factors •
Home Page
•
Over optimization penalty (OOP)
•
Getting Reported
•
File Size
•
Freshness of Pages
•
Frequency of Updates
•
Site Age
•
Dynamic Pages
•
Texts inside Images
•
Excess JavaScript
•
Inline Frames and Frames
•
Hidden links / texts
•
Cloaking
•
Duplicate content
•
Understandable Content
Off-Page Factors •
Traffic Buying / Link Schemes
•
A minimum of one backlink
•
Buying Links
•
Server IP Address
•
Links from bad websites
•
Server Reliability and Uptime
User Activity •
Search Engine Traffic
•
Click through Rate (CTR)
•
Time spent on page
•
Monitoring Bookmarks
•
Leaving the Website
Gathering Links •
Collecting Links
•
Unique Content
•
Articles
•
Press Release
•
Forums / Guest books / Blogs
•
Sponsoring
•
Directories
•
Link Exchange
On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling
Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.
Conclusion In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.
Top Link Building Service Emperors! Lots has been going on in the Link Building department here at Link Emperor. Over the past U
U
4 weeks, we've rolled out a number of changes that should dramatically improve the quality of the link building you get. Here's what's changed: 1. We now require all vendors to deliver the exact number of successful links mentioned in their service description. Every single blast, every single time. We used to evaluate vendors based on their *average* number of successful links per blast. Now if a vendor promises 500 but only 499 work, we treat that as a failure. It took our vendors a few weeks to adapt to this change, so that's why you might have seen a larger number of requests labelled as "Failed" during the end of August. It's not that our vendors got any worse -- we just got a lot stricter. 2. We now check indexing rates for all of our vendors. We are using a proprietary method of evaluating indexing that our tests has shown to be very effective. We will now send more of your link building requests to vendors that are very good at getting your links indexed. 3. We are changing the way we identify "clean" services. We've added a commercial URL blacklist that is quite comprehensive for identifying bad websites. While it's impossible to create an exhaustive list, we hope that this will be a more effective filter going forward. 4. For people using our API, some services now offer priority delivery to API customers. This means that the orders are guaranteed to be completed within 24 hours, not 7 days. You can identify these services by looking for <priority_delivery> in the service description XML feed. 5. Additionally, for orders via our API or manual ordering process from the Link Building tab, we will now automatically replace any failed orders with a similar service from a different vendor. Previously, getting these replaced required contacting support. I realize that these are a bunch of technical matters. If the stuff above doesn't make sense to you, don't worry. That's why we're here -- we worry about the details and you just enjoy the boost to your rankings. If you have any questions, please let us know. To join Link Emperor click here
Other great SEO resources SEO Link Building Manual Link Building Service Link Building Service Arabian-affiliate.com Link Building Strategies Start an SEO small Business
Link Popularity Building