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CONTENTS A GLOBAL BRAND
04
The story
05
Capitalizing on centuries of prized relationships
07
SOTHEBY’S INTERNATIONAL REALT Y | THE NE T WORK Global reach, instant recognition SOTHEBY’S INTERNATIONAL REALT Y | BENEFITS & ADVANTAGES
08 10 12
Worldwide media
13
The power of our brand
15
Sotheby’s publications
17
SothebysRealty.com
18
Our digital advantage
20
Social media
22
World-class partnerships
24
Marketing plan
32
ONE SOTHEBY’S INTERNATIONAL REALT Y
36
The undisputed luxury leader in South Florida
37
By the numbers
38
Company sponsored events
40
International networking
41
Local marketing efforts
43
ONE Sotheby’s International Realty publications
47
ONESothebysRealty.com
48
Property Exposure Strategy
50
Social media
54
Exclusive developments
56
Community involvement — ONE for one
58
Office Locations
59
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A Global Brand
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THE STORY Sotheby’s was founded in London on March 11, 1744, when Samuel Baker auctioned “ several hundred scarce and valuable books” from the library of the Rt Hon Sir John Stanley for a few hundred pounds. The story of Sotheby’s expansion beyond books to include the best in fine arts and jewelry is also the story of the global auction market, defined by extraordinary moments that continue to capture the world’s attention. In 2004, Sotheby’s Holdings forged an alliance with Cedant Corporation, now Realogy Corporation, to create a long-term, multi-national presence in the world of luxury real estate.
SOTHEBY’S BRANDS •
Sotheby’s Auction House
•
Sotheby’s International Realty
•
Sotheby’s Diamonds
•
Sotheby’s Institute of Art
•
Sotheby’s Wine
Together, these brands form an alliance unwaveringly committed to the highest level of quality and remain one of the most storied names in global business.
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CAPITALIZING ON CENTURIES OF
PRIZED REL ATIONSHIPS
Sotheby’s maintains more than 15 auction locations
In turn, Sotheby’s International Realty has many
throughout North America, Europe, Asia and Australia.
exclusive opportunities to market to auction house
It has an annual turnover in excess of $6 billion, making
clients, including print and interactive advertising and
it the world’s largest art business.
exclusive event sponsorship opportunities.
Sotheby’s Auction House: Noteworthy Clientele
71
253
12
WEALTHIEST PEOPLE
WEALTHIEST AMERICANS
50 UNDER 40 LIST
86
78
OF FORBES 100
OF WORTH MAGAZINE´S
TOP 500 CEOs
WEALTHIEST AMERICANS
BENEFACTOR 100 LIST
OF FORBES 100 WORLD’S
OF FORBES
OF FORBES 400
OF FORBES 400
60
« Sotheby’s New York, 2014 | Alberto Giacometti’s Chariot (1951) sold for $101 million at auction, making it the top lot in a record $422 million sale.
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Sotheby’s International Realty The Network
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GLOBAL REACH INSTANT RECOGNITION
16,000 730 56 14,000
A SSO C I AT ES
O FF I C ES
CO UNT R I ES A ND T ER R ITO R I E S
Y EA R LY R EFER R A L S
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Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure white-glove service.
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Sotheby’s International Realty Benefits & Advantages
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WORLDWIDE MEDIA INNOVATION, EXPERIENCE AND INTERNATIONAL EXPOSURE
Our media plan is expected to deliver over one billion impressions with media powerhouses such as The New York Times, The Wall Street Journal, Daily Telegraph and Architectural Digest. To round out our plan, create global connections and increase our exposure, we have hand-picked partners to help drive brand awareness and intelligently showcase the listings represented by our network to a broad audience of consumers who value the unique. In order to provide a true start-to-finish service, ONE Sotheby’s International Realty’s proprietary tracking systems also offer clear reporting on the effectiveness of print advertising efforts with unique telephone numbers and website domain names.
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The 2014 Global Networking Event was hosted in Miami Beach. 1,500 agents from Sotheby’s International Realty affiliates representing over 25 countries were in attendance.
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THE POWER OF OUR BRAND •
Every Sotheby’s International Realty affiliate has sponsorship opportunities to market their exclusive listings at Sotheby’s Auction House events to some of the world’s most discerning buyers.
•
A targeted media campaign is developed to leverage from the Sotheby’s Corporate partnerships and rates, including the Sotheby’s magazine, which is distributed to 30,000 of the most affluent individuals across the globe.
•
As members of a world-class organization, our realtors are invited to attend the Sotheby’s International Realty Global Networking Event: an opportunity for brokers, owners, managers and sales associates throughout the world to establish invaluable partnerships.
•
The e-Gallery showcases Sotheby’s International Realty’s listings over the world in each office’s screens.
•
The Global Distribution Program is utilized in order to distribute brochures to all affiliate offices worldwide.
Property brochures displayed at a Sotheby’s International Realty office through the Global Distribution Program
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T HE 2015 EDIT IO N | 17
SOTHEBY’S PUBLICATIONS A GLOBAL FOCUS
ART & HOME MAGAZINE •
Published nine times per year
•
Total Distribution: 50,000 •
Auction house clients with transactions in the $50,000 – $5 million range
•
All Sotheby’s offices worldwide
•
Park Hyatt Hotels in 18 countries
•
High-profile auction events in New York, Los Angeles, London and Hong Kong
SOTHEBY’S PREFERRED MAGAZINE •
Published seven times per year
•
Total Distribution: 10,000 Premier Global Sotheby’s Clients. The editorial showcases the most valuable property being sold on the international auction market and will include a gallery of exclusive Sotheby’s International Realty® listings.
SOTHEBY’S NY AUCTION PREVIEW Sotheby’s New York Auction Preview introduces readers to the world of Sotheby’s and offers a taste of what is coming to auction at the firm’s Manhattan flagship. The luxurious supplement includes editorial content carefully crafted to engage those readers who may not be familiar with the Sotheby’s brand. •
Total Distribution: 100,000 copies to affluent zip codes in NY, NJ and CT. Supplement is inserted into NYT.
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SOTHEBYSREALT Y.COM A N N UA L S TAT I S T I C S
10M
75M
25M
12
52%
WEBSITE
PAGE
PROPERT Y PAGES
MINUTES
VISITS FROM
VISITS
VIEWS
VIEWED
PER VISIT
OUTSIDE THE US
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestylefocused sites, to our global network of local websites and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. Displaying your home with: •
Metric and imperial units of measure
•
16 human-translated languages
•
50 currencies updated 4 times per day
•
Mobile optimization
•
Translated property videos/virtual tours
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LIFESTYLE WEBSITES
Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, farm & ranch, vineyard, ski and many other lifestyles to find your perfect fit.
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OUR DIGITAL ADVANTAGE •
Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 140,000,000 times across all of our partner sites annually.
•
Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest websites where prospective buyers frequently gather real estate information during their home search.
•
ONE Sotheby’s International Realty also deploys sophisticated project-based online display advertising, search engine marketing and targeted e-mail campaigns to generate and convert prospects.
SOTHEBYSREALT Y.COM
Our clients benefit from a best-in-class online inventory distribution network to top websites, reaching viewers globally.
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ONE NETWORK, LIMITLESS EXPOSURE OVER
Cascading Platform Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story
SOTHEBY’S
through the eyes of the local real estate professional,
INTERNATIONAL REALTY AFFILIATES AROUND THE WORLD
combining local expertise with global reach.
eGallery The Sotheby’s International Realty eGallery is a real-time property slide show designed to provide worldwide reach to a property. eGallery is displayed on screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world.
SIR Touch Gallery Our through-the-glass storefront display system entices foot traffic to engage with properties as passersby walk by our office locations throughout the world. The podium and wall mount versions create an iPad-like property search experience.
SIR Mobile SIR Mobile is the only luxury real estate app that works anywhere, is available on Android, Apple and Blackberry and searches in 56 countries. Learn about local lifestyles with our points-of-interest toolbar, showcasing dining, golf courses, resorts and more.
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SOCIAL MEDIA INDUSTRY USER STATS
SOTHEBY’S REALT Y STATS
•
Facebook - 1.3 billion
•
50 million social impressions worldwide
•
YouTube - 800 million
•
300,000 visits to sothebysrealty.com via social referrers
•
Google+ - 343 million
•
Thousands of properties showcased
•
LinkedIn - 300 million
•
Extraordinary Property of the Day features one property from
•
Twitter - 271 million
sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and
•
Pinterest - 70 million
generates thousands of additional property views per day.
YOUTUBE.COM/SOTHEBYSREALT Y As the #1 online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty channel is the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network.
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T W I T T E R.C O M /S OT H E B Y S R E A LT Y
FA C E B O O K .C O M /S OT H E B Y S R E A LT Y
P I N T E R E S T.C O M /S OT H E B Y S R E A LT Y
G O O G L E.C O M /+S OT H E B Y S R E A LT Y
L I N K E D I N.C O M
I N S TA G R A M .C O M /S OT H E B Y S R E A LT Y
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World-Class Partnerships
T HE 2015 EDIT IO N | 25
Distribution: Worldwide
Median household income: $106,796
Page views per month: 12,900,000
Male skew: 48%
Unique monthly visits: 848,053
Female skew: 52%
Average number of pages per visitor: 13.1
Median age: 50
In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.
HOMEPAGE FEATURED EDITORIAL
ESTATES FOR SALE
With content more a part of our marketing strategy than
Architectural Digest’s most read section offers a premier
ever before, Architectural Digest offers our brand the
look inside some of the most extraordinary properties in
opportunity to organically reach their audience through
the world. Sotheby’s International Realty is the exclusive
bespoke content on architecturaldigest.com. Positioning
sponsor, enjoying 100% share of voice.
the properties our brand represents in an educational and informative format allows us to connect with the Architectural Digest readership outside of traditional
CELEBRITY HOME VIDEOS
advertising methods. From research to blogs and
Architectural Digest is now editorially curating content
videos, we will use the voice of the brand to deliver
featuring celebrity homes for sale, for which Sotheby’s
expert content in order to generate leads.
International Realty is the exclusive sponsor.
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Distribution: Worldwide
Median household income: $102,205
Page views per month: 474,000,000
Male skew: 51%
Unique monthly visits: 28,400,000
Female skew: 49%
Average number of pages per visitor: 17
Median age: 55
Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news on a local, national and global level. Having won more Pulitzer Prizes than any other paper, it has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same meticulous standards to the digital world that they continue to do in print. Our brand will blend exclusivity and trail-blazing technology with a strategic focus on mobile to reach The New York Times’ global audience.
THE GALLERY UNIT
MOBILE CAROUSEL UNIT
Our custom gallery features the properties represented
Featuring the properties represented by our network,
by our network in a unique and exclusive size designed
The New York Times will immerse users in a mobile
to engage readers via our signature extraordinary
advertising execution, using a variety of animations,
imagery featured in a big and bold format. Expanding
illustrations, photography and text. Users tap through
the reach of each property featured throughout The
a series of pages to advance the story. This mobile
New York Times, our custom gallery ad unit will rotate
platform provides us with the opportunity to obtain
in various sections including Business, Home & Garden,
access to the growing community of NYT readership
Real Estate, World News and in the Sunday Magazine.
that consumes content via their mobile device.
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Distribution: Worldwide
Median household income: $84,167
Page views per month: 203,000,000
Male skew: 66%
Unique monthly visits: 37,300,000
Female skew: 34%
Average number of pages per visitor: 7
Median age: 49
Our partnership with The Wall Street Journal allows us to reach the global business elite and position the properties represented by our network in unique and exclusive ways. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million.
EXCLUSIVE CONTENT PORTFOLIO
VIDEO PARTNER CHANNEL
Content marketing is quickly becoming the best way to
Our property videos seamlessly integrate into The Wall
attract and convert customers. Our partnership, “Curating
Street Journal video editorial playlist with a dedicated
Extraordinary Lifestyles” is centered around a custom
Partner Channel within the WSJ Live Video Center.
digital hub built exclusively for our brand. Readers will be
With the business elite demanding video content,
driven to the hub by high-impact teasers that pull them
our partnership offers featured properties additional
deeper into the brand experience. Curating Extraordinary
exposure to the WSJ’s coveted audience. Targeting
Lifestyles will seamlessly position property as content
real estate intenders specifically, our property videos
and serve to inform the WSJ audience.
also come to life through WSJ Mansion.
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Mansion Global is a luxury real estate website and mobile app that connects wealthy buyers with extraordinary properties. With original real estate content from across News Corporation, Mansion Global provides insightful market data, in-depth analysis and relevant news—all to empower the luxury buyer to make intelligent purchase decisions.
COVER TAKEOVER
LIFESTYLE SEARCH OWNERSHIP
As a launch sponsor, Sotheby’s International Realty’s
Lifestyle is very important to the wealthy, global buyer.
extraordinary listings will be front and center on the
Through a special search filter on the advanced search
Mansion Global homepage via the Homepage Hero
page of Mansion Global, users will be able to choose
carousel. Providing the best property exposure available
from Sotheby’s International Realty’s unique lifestyle
on their website, this is the most impactful opportunity
offerings, such as Farm & Ranch, Skiing, Waterfront,
to reach the Mansion Global audience when they first
Beach, Eco-friendly, Retirement and Equestrian, leading
land on mansionglobal.com; a truly valuable aspect of
them to Sotheby’s International Realty listings that fit
our strategic partnership.
their preferred lifestyle criteria.
T HE 2015 EDIT IO N | 29
Distribution: Worldwide
Male skew: 76%
Page views per month: 374,000,000
Female skew: 24%
Unique monthly visits: 25,000,000
Median age: 48
Median household income: $163,975
As today’s business leaders turn to Sotheby’s International Realty as the voice of luxury real estate, they also turn to Bloomberg for unparalleled, global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries – the largest reporting network in the world – providing unrivaled news coverage and deep engagement.
BRAND VOICES
LUXURY LIFESTYLE OWNERSHIP
With global business leaders visiting Bloomberg.com to
Sotheby’s International Realty and Bloomberg Media
access the most popular investment and business news,
will partner to seek out and engage the affluent business
aligning our brand with their most engaged content
and cultural elite through “Pursuits” — Bloomberg’s
drives traffic to sir.com. Through a custom ad unit which
luxury lifestyle editorial platform based on the award-
pairs Bloomberg’s top trending story with our impactful
winning Bloomberg Pursuits magazine, which will
creative, users access article pages in which our brand
premiere with the launch of the revolutionary new digital
will have 100% share of voice, dominating the day’s top
site, BloombergBusiness.com. Our brand will own the
stories, driving awareness and generating leads.
new Pursuits luxury space with 100% share-of-voice.
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Distribution: Worldwide
Median household income: $82,250
Page views per month: 11,000,000
Male skew: 54%
Unique monthly visits: 3,000,000
Female skew: 46%
Average number of pages per visitor: 3.8
Median age: 37.5
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. As Dwell’s exclusive real estate partner, Sotheby’s International Realty will leverage Dwell’s dedicated audience of home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich media units, highlighting our most coveted properties for sale, globally.
HOMEPAGE CAROUSEL OWNERSHIP
#M O D E R N M O N DAY S
Highly impactful and visually stunning, our Homepage
As social media continues to impact consumers’ daily
Parallax unit is the first of its kind for Dwell.com and
lives, Sotheby’s International Realty recognizes the
showcases the properties represented by our network
opportunity to strategically influence this additional
in the modern home niche through video, property
subset of Dwell readers. Our brand sponsors several
slideshows and extraordinary photography. This unit
#ModernMonday chats, leading the discussion on
provides extensive visitor engagement directly from the
modern and unique homes from around the world.
homepage of Dwell.com, creating powerful branding and
Expanding our reach to Dwell’s social space positions
driving traffic to the modern homes in our network.
us as the global expert in this niche property style.
T HE 2015 EDIT IO N | 3 1
Distribution: Worldwide
Median household income: $250,811
Page views per month: 76,500,000
Male skew: 82%
Unique monthly visits: 11,700,000
Female skew: 18%
Average number of pages per visitor: 6.5
Median age: 46
The Financial Times created a content series exclusively for Sotheby’s International Realty themed, “Distinctive Living.” This integrated partnership increases awareness by exciting our ultra-high-net-worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high-impact, new format.
DISTINCTIVE LIVING
PROPERTIES
The yearlong Distinctive Living editorial series will be
FT Property Listings is slated to launch this year.
brought to life using photography, video, articles and data
The fully responsive Property Listings will connect
journalism in a brand new responsive format that lends
The Financial Time’s global audience with Sotheby’s
itself to rich storytelling. This will be the first time this
International Realty’s complete portfolio of properties
format is sponsored commercially.
across all devices.
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MARKETING PL AN ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate Hong Kong Tatler Luxury Estate House24 Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesList.com Homes.com Telegraph.co.uk CountryLife.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium ONESothebysRealty.com SOTHEBY’S INTERNATIONAL BRAND ADVERTISING Wall Street Journal Digital Network International NY Times Homepage International NY Times Real Estate Home Telegraph.co.uk “World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines) ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International New York Times WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FTchinese.com Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com ArchitecturalDigest.com JamesEdition.com HongKongTatler.com Google’s Display Network
T HE 2015 EDIT IO N | 3 3
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
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MARKETING PL AN SEARCH ENGINE MARKETING Yahoo! Google (multiple native languages) Bing.com YouTube Yandex (Russia’s largest search engine) MOBILE ADVERTISING Architectural Digest iPad Safari Browser New York Times iPhone App NYTimes.com iPad Safari Browser Wall Street Journal Mansion iPhone and iPad ONE Sotheby’s International Realty iPad app SOCIAL MEDIA Facebook Twitter Google+ Pinterest Youtube.com SIR Mobile eGallery PROPERTY PRINT OPPORTUNITIES Bloomberg Markets The Wall Street Journal Sotheby’s Magazine Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International New York Times International New York Times Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Ocean Home Land Report Die Welt / Welt am Sonntag Boston Magazine ONE Life INTERNATIONAL SIGNIFICANT SALES INTERNATIONAL PUBLIC RELATIONS EFFORTS
T HE 2015 EDIT IO N | 3 5
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
3 6 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
ONE Sotheby’s International Realty
T HE 2015 EDIT IO N | 3 7
THE UNDISPUTED LUXURY LEADER IN SOUTH FLORIDA
ONE Sotheby’s International Realty was founded in December 2008. The firm has excelled to become the leader in luxury real estate throughout South Florida, where it leads the market in condo sales valued over $500,000. ONE Sotheby’s International Realty has reached unprecedented levels of success, leading the brand in becoming internationally recognized for its exceptional service and sales volume. Currently, the company has over 450 real estate associates with nine office locations in the most prestigious neighborhoods of South Florida; Bay Harbor Islands, Coral Gables, Brickell, Key Biscayne, Fort Lauderdale, Miami Beach (Ocean Drive and South of Fifth), Sunny Isles and our newest location in Aventura. In 2014, the firm closed out the year as a market share leader for luxury sales in Dade and Broward counties with $2.6 billion in sales volume.
3 8 | ONE S OTHEBY’S INT E R NATIO NA L R E A LT Y
BY THE NUMBERS
9
OFFICES AVENTURA | BAY HARBOR | BRICKELL | CORAL GABLES | FORT LAUDERDALE KEY BISCAYNE | MIAMI BEACH (SOUTH OF FIFTH & OCEAN DRIVE ) | SUNNY ISLES
450
ASSOCIATES
#1 FOR ALL SALES OVER
$2,000,000
FOR CONDO SALES OVER
$500,000
IN MIAMI-DADE & BROWARD
IN MIAMI-DADE & BROWARD
BY AVERAGE AGENT PRODUCTION IN MIAMI-DADE & BROWARD
BY AVERAGE LIST PRICE
T HE 2015 EDIT IO N | 3 9
Number One
53 Percent
Four Hundred Fifty
Leader in local luxury condo sales (over $500k)*
Growth in total sales volume from 2013 to 2014
Local real estate experts, ready to guide you through the market
$3 Billion
$1.3 Million
Fifteen Thousand
Amount in new, luxury developments represented by ONE
Average listing price in millions (highest in South Florida)*
Global partners within Sotheby’s Realty, the world’s luxury standard
*Data by BrokerMetrics, past 12 months.
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LOCAL NETWORKING COMPANY-SPONSORED EVENTS
•
Sotheby's Auction House Watch Display Event – Hosted at a ONE SIR Listing – June 2011
•
SIR Global Networking Event in Miami – October 2011, September 2014
•
Wynwood Art Fair – October 2011
•
Art Miami / Art Basel – Official Real Estate Sponsors – December 2011
•
ArteAmericas – Official Real Estate Sponsors – March 2012
•
Fort Lauderdale Boat Show – Booth Exhibitor – October 2012
•
ONE CIFO – Quarterly Exhibits & Cocktail Events at ONE SIR Miami Beach office – Launched in 2012
•
Sony Open Tennis Tournament – Official Real Estate Sponsors - March 2013
T HE 2015 EDIT IO N | 41
GLOBAL NETWORKING PROMOTING OUR BUSINESS AROUND THE WORLD
SOTHEBY’S AUCTION HOUSE EVENTS •
London – Participated in three Sotheby’s Auction House events in 2010, 2011, 2012, 2014
•
Hong Kong – Sponsored the Hong Kong Art Auction – October 2010, 2014
•
New York – Sponsored the NY Contemporary Art Auction – 2010, 2011, 2012, 2014
EVENTS WITH SOTHEBY’S INTERNATIONAL REALT Y AFFILIATES •
Moscow, Russia – Hosted event in collaboration with SIR affiliate & Auction House – April 2012
•
Rome, Italy – Attended Grand Opening – 2015
•
Toronto & Montreal – Hosted training sessions with SIR affiliates – 2011 & 2012
•
Buenos Aires, Argentina – Participated in Real Estate Expo – 2014
•
Dubai – Attended Grand Opening – 2014
•
Connecticut – William Pitt affiliate event – 2014
•
Sao Paulo, Brazil – Attended Grand Opening – 2015
NETWORKING EVENTS WITH SIR AFFILIATES •
San Diego, California – Global Networking Event – 2010
•
Miami Beach, Florida – Global Networking Event – 2011, 2014
•
Los Angeles, California – Global Networking Event – 2013
•
Atlanta, Georgia – SIR Leadeship Conference – 2011
•
Chicago, Illinois – SIR Leadership Conference – 2012
42 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
A TRUE GLOBAL NETWORK.
Arizona : California Colorado
:
Connecticut
:
Delaware
District of Columbia : Florida : Georgia : Hawaii : Idaho
: Illinois
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We are not just an alliance.
Goteborg : Malmo : Altea : Moraira : Albir : Begur : Playa de Aro : La Barra : Jose Ignacio : Punta Ballena : Calgary : Tallinn : Knowlton : Santa Ponsa : Golturkbuku : Pyla sur Mer : Malmok : Saint Lambert : Georgetown : St. Thomas : Stratford-Upon-Avon : Ho Chi Minh City : Canford Cliffs : Barcelona : Milano : Parnell : Odintsovo : Fribourg : Ibiza : Quimper : Ballito : Lorient : Saintes : North Vancouver : Vereeniging Big Bay : Vredenburg : Saint Remy de Provence : Havelock North : Cobham : Henley on Thames : Montevideo : Creemore : Quebec : Lille Sydney : Tel Aviv : San Juan : Vilnius : Cabarete : Paray Le Monial : Como : Bad Homburg : Swatar : Uzes : Taguig : Bryanston : Port Carling : Hermanus : Surrey : Florence : Cuzco : Arrowtown : Ottawa : Melbourne : Mahon : Lemesos : Tangier : Pornic : Witbank La Rochelle : Recife : Moulins : De Waterkant : Roodepoort : Berea : Bloemfontein : Amanzimtoti : Hibberdene : Newcastle Anerley : Shepstone : Woodmill : Scottburgh : Gold Coast : Abborkroken : Lugano : Revelstoke : Margate : Jeffreysbaai North Hatley : Canmore : St Francis Bay : Airdrie : Bathurst : Brussels : Cannes : Cape Town : Dubai : Durban Grahamstown : Hillcrest : Holetown : Honfleur : Johannesburg : Knysna : Kommetjie : La Baule : Lisboa London : Marbella : Messery : Monte-Carlo : Montreal : Moscow : Mosman : Mossel Bay : Mougins Nelson : Neuilly : Oloron : Palma : Panama City : Paris : Punta del Este : Queensburgh Riyadh : San Miguel de Allende : Sao Paulo : Sliema : St. Croix : Taipei Tsujido Fujisawa : Vancouver : Veyrier : Wanaka Yokohama : Beijing
400 local real estate experts | over 15,000 total agents | 750 offices worldwide
ONESOTHEBYSREALTY.COM
INTRODUCING THE 2015 ISSUE OF
Spotlight: The South of Fifth Luxury Condo Market REAL ESTATE MARKET REPORT
South Beach:
South of Fifth, South Beach
A Prime Condo Market
Luxury Condo Market 2014 Statistics
South Beach is well known for its high-end restaurants, condo towers and breathtaking views of Biscayne Bay, Downtown Miami and the Atlantic Ocean. The northern section of South Beach includes Lincoln Road and is considered by some to be the cultural center of Miami Beach. There are countless boutique hotels, resorts and condo towers lining the beaches on the east side of Collins Avenue. South Beach also contains the New World Symphony, the United States’ only fulltime orchestral academy. The southern section of South Beach offers the exclusive SoFi (South of Fifth) pocket, a very small concentration of luxury condo developments. South of Fifth is considered the most high-end condo market in Miami Beach, providing residents with a quieter lifestyle than that of the northern South Beach section. South of Fifth is also home to some of Miami’s best restaurants and South Pointe Park, a resident favorite featuring
Apogee
Continuum South
Continuum North
Murano Portofino
Murano Grande
Icon South Beach
Portofino Tower
Average Sell Price ^ $7.24M
Average Sell Price ^ $4.93M
Average Sell Price ^ $2.57M
Average Sell Price ^ $2.65M
Average Sell Price ^ $2.41M
Average Sell Price ^ $2.59M
Average Sell Price ^ $2.00M
Average PPSF ^ $2,333
Average PPSF ^ $2,003
Average PPSF ^ $1,651
Average PPSF ^ $1,354
Average PPSF ^ $1,113
Average PPSF ^ $1,061
Average PPSF ^ $1,036
g 0.6%
the new, 450-foot South Pointe Pier, ample walkways and spectacular views of Fisher Island and the cruise ships leaving Miami
g 38.0%
g 18.6%
g 15.1%
g 21.8%
g 21.2%
g 6.5%
since 2013
since 2013
since 2013
since 2013
since 2013
since 2013
since 2013
g 81.4%
g 137.9%
g 60.3%
g 79.0%
g 92.9%
g 105.3%
g 82.4%
since 2010
since 2010
since 2010
since 2010
since 2010
since 2010
since 2010
through Government Cut. 300 S. Pointe Drive, #PH3 | Portofino Tower, South Beach
YOUR TOP RESOURCE FOR SOUTH FLORIDA REAL ESTATE. PLEASE VISIT ONESOTHEBYSREALT Y.COM/TRENDS TO ACCESS THE FULL REPORT. Statistics provided by Integra Realty Resources – Miami\Palm Beach. The information contained herein is deemed accurate but not guaranteed.
877.630.8155 INFO@ONESOTHEBYSREALT Y.COM AV E N T U R A · B AY H A R B O R · B R I C KE L L · CO R A L G A B L E S · F O R T L A U D E R D A L E · K E Y B I S C AY N E · M I A M I B E A C H · S U N N Y I S L E S ©MMXV ONE Sotheby’s International Realty, licensed real estate broker. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.
T HE 2015 EDIT IO N | 43
LOCAL MARKETING EFFORTS
Our marketing strategy is all about making impressions worldwide. It’s about creating global connections and establishing true consumer engagement. It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. We also know, however, that local marketing is at the very core of our strategy. South Florida is a truly global destination, which is why we believe some of the best opportunities are presented to us right in our cities. Our listings, our agents, and our company are constantly promoted in local publications such as The Miami Herald, Miami Magazine, Ocean Drive Magazine, Brickell Magazine and Key Biscayne Magazine. There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. Pushing the envelope and doing things ahead of the curve gets us excited. We understand the lifestyle our audience is looking for is just as important as the home itself, and we try to convey that in our advertisements. Our attention to detail and innovative marketing have led us to be the luxury leader in South Florida real estate.
4 4 | ON E S OTHEBY’S INT E R NATIO NA L R E A LT Y
LOCAL MARKETING EFFORTS REGUL AR PRINT AD DISTRIBUTION
T HE 2015 EDIT IO N | 45
AVENTURA · BAY HARBOR · BRICKELL · CORAL GABLES · F O R T L AU D E R DA L E · KE Y B I S C AY N E · M I A M I B E A C H · S U N N Y I S L E S Coral Gables
9405 Old Cutler Lane, $13,950,000 7 bedrooms
Waterfront
Coral Gables
7/2 bathrooms
9405OldCutlerLn.com
12,636 sf
550 Arvida Parkway, $14,750,000 5 bedrooms
90,000 sf lot
5.5 bathrooms
8,756 sf
550ArvidaPkwy.com 44,431 sf lot
Estate features exquisite finishes, 28’ ceiling in foyer, slip for a 60’ boat.
Dennis Carvajal 786.255.3334 dcarvajal@onesothebysrealty.com
Ben Moss 305.793.4783 ben@benmossgroup.com
Mayi de la Vega 305.778.7990 mayi@onesothebysrealty.com
Coconut Grove
Pinecrest
10915 SW 62 Avenue, $5,395,000 7 bedrooms
8/2 bathrooms
11,003 sf
Brand New Pinecrest Estate 36,590 sf lot
2627 S Bayshore Drive, #3002, $8,750,000 5 bedrooms
6/2 bathrooms
6,920 sf
2627SBayshoreDr-3002.com
Grovenor House
“Chateau Marseille” is a French influenced, newly constructed estate on a builder’s acre.
Turnkey opportunity to own one of Miami’s finest penthouses.
Mauricio J. Barba 305.439.8311 / Ben Moss 305.793.4783 / Gabriela Dajer 786.290.3832
Ben Moss 305.793.4783 ben@benmossgroup.com
Coral Gables
Recently Repriced
3200 Granada Boulevard, $4,600,000 6 bedrooms
Direct Access to Bay
7.5 bathrooms
7,649 sf
GablesEstate.com 19,000 sf lot
CocoPlum
6900 Mira Flores Avenue, $5,250,000 6 bedrooms
5.5 bathrooms
7,306 sf
6900MiraFlores.com 24,500 sf lot
Joseph Zichelle 310.623.7017 jzichelle@onesothebysrealty.com
Impeccably maintained estate in prestigious guard gated CocoPlum.
Karla Rodriguez 305.587.1411 krodriguez@onesothebysrealty.com
Dennis Carvajal 786.255.3334 dcarvajal@onesothebysrealty.com
Key Biscayne
Coral Gables
OPEN 2:00 PM - 5:00 PM
181 Island Drive, $3,850,000 6 bedrooms
5 bathrooms
181IslandDr.com 3,616 sf
12,000 sf lot
580 Puerta Avenue, $4,250,000 6 bedrooms
5/2 bathrooms
9,673 sf
Large, Lusciously Landscaped Lot 34,466 sf lot
Bright, modern, and completely redone! This is an extraordinary oversized lot.
Mayi de la Vega 305.778.7990 mayi@onesothebysrealty.com
Daniela Fernandez 305.965.0546 dfernandez@onesothebysrealty.com
Gabriela Dajer 786.290.3832 gdajer@onesothebysrealty.com
3,000 sf of balconies
ONESOTHEBYSREALTY.COM ©MMXIV ONE Sotheby’s International Realty, licensed real estate broker. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated. The information contained herein is deemed accurate but not guaranteed. Prices subject to change without notice.
Example of company / listing promotional materials.
4 6 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
T HE 2015 EDIT IO N | 47
COMPANY PUBLICATIONS A LOCAL FOCUS
ONE LIFE MAGAZINE
TRENDS REPORT
•
Published twice a year both in print and digitally
•
Published twice a year both in print and digitally
•
Features high-end editorial: the art, homes, yachts,
•
Provides a comprehensive analysis of real estate
•
jets, fashion, and entertainment that define the
market activity in Dade and Broward, as well as in-
South Florida lifestyle
depth community profiles for both counties
Distributed to homes worth over $1 million across South Florida
•
•
Distributed to homes worth over $1 million across South Florida
Placed in 11 fixed base operations in Florida, Connecticut, Colorado and New York
•
Distributed to 10,000 homes in top zip codes in New York and Connecticut as a Wall Street Journal insert
REAL ESTATE MARKET REPORT
2015
Koons and Costantini weaving art and living at oceana bal harbour
global TREND WaTCH
FASHION TRAVEL FOOD & WINE ART & DESIGN AND mucH mORE
ONESOTHEBYSREALT Y.COM
4 8 | ONE S OTHEBY’S INT E R NATIO NA L R E A LT Y
ONESOTHEBYSREALT Y.COM ANNUAL STATISTICS
PROPERT Y VIEWS
E-MAIL INQUIRIES
2,320,520
2,932
Top cities - online consumers •
Miami, FL - 64,511 property views
•
Shanghai, China - 6,907 property views
•
Miami Beach, FL - 25,822 property views
•
Riyadh, Saudi Arabia - 3,545 property views
•
Fort Lauderdale, FL - 22,709 property views
•
Chicago, IL - 2,799 property views
•
New York, NY - 15,866 property views
•
London, England - 2,690 property views
•
Islamabad, Pakistan - 14,179 property views
•
Sao Paulo, Brasil - 2,672 property views
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Browse through our property inventory, updated daily.
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T HE 2015 EDIT IO N | 49
S E L L E R A D VA N TA G E S L I S T I N G P R E S E N TAT I O N S S E L L E R S TAT S
Non-techy status reports that break down who’s been looking at your specific listing.
SINGLE PROPERTY SITES TA R G E T E D S E O QR CODES
Our competition’s listings look better on our site than on their own.
So gorgeous sellers will be proud to post them to their Social Media accounts.
We are targeting specific communities and buildings within our campaign.
Generated for every property.
B U Y E R A D VA N TA G E S C O M M U N I T I E S Showcased and cross-promoted with our properties in them. O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients. S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL. A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.
•
Higher quality photos than MLS
•
Better user experience
•
Optimized for iPad & mobile
•
Local info for each listing.
•
Individual statistics per seller
•
More Community info
•
Restaurants, schools, etc.
•
Instant notification of price
•
Comparable sold listings
•
Market stats
changes and new listings
•
Engaging Area Videos
IPAD APP The ONE Sotheby’s International Realty iPad app allows users to search and browse our properties in South Florida. A map view allows users to get a birds-eye view of where properties are located, and a gallery view replicates the experience of driving down the street and looking at properties. Users can search by neighborhood or their current location, and further filter the results based on size, price, beds and baths, and an assortment of other options.
50 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y
PROPERT Y EXPOSURE STRATEGY
P ROFESSIONAL PHOTOGRAPH Y & O P T I ONAL V I D EOGRAP H Y The entire ONE Sotheby’s International Realty marketing system revolves around professional photography — showcasing the elegance and beauty of our exclusive inventory in everything that we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.
S I N G L E-P R O P E R T Y W E B S I T E A custom website dedicated to a single property, complete with highresolution photo gallery and an individual domain name. This powerful online marketing tool impresses sellers and, when advertised in print or online, gets interested buyers to the information they want faster.
LOCAL INFORMATION
PHOTOGRAPHY SHOWCASE
T HE 2015 EDIT IO N | 51
SOTHEBYSREALT Y.COM
ON L IN E LISTING DISTRIBUTION Instead of placing your listings everywhere, the online distribution resources of Sotheby’s International Realty position properties in the world’s finest real estate sites. In addition to providing listing content to 17 major websites that power hundreds more, online reports will be available to show how much exposure each property is receiving from each online channel.
REALTOR.COM SHOWC ASE Listing Address
Showcase listings with up to 36 photos, a slideshow tour, video, traffic reports and open house ads on the world’s #1 real estate website.
Listing Agent (555) 555.5555
Listing Agent
52 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y
RETAIL MARKETING PROGRAM
ON L IN E DISTRIBUTION WITHIN S I R NE T WO RK Your listing will automatically feed to the websites of over 135 Sotheby’s International Realty affiliates around the world. This is an exclusive offering due to our relationship with the Sotheby’s International Realty Network.
OVER SOTHEBY’S INTERNATIONAL REALTY AFFILIATES AROUND THE WORLD
RESP ECT FUL EMAIL A weekly digest containing new listings, open houses and price reductions is sent to Miami-Dade and Broward’s top brokers without spamming.
SIR SIG N & INSTALL ATION Sotheby’s International Realty’s iconic hanging post sign, displayed at over 26,000 distinctive homes around the world.
T HE 2015 EDIT IO N | 53
EX P OSUR E ON ONESOTHEBYSR E ALT Y.COM & S OT H E BY S RE A LT Y.CO M Get local exposure on our website, ONESothebysRealty.com, which includes optimization for mobile devices and an iPad app for easier navigating. Go global on SothebysRealty.com, which offers specialized websites based on extraordinary lifestyles such as golf, waterfront, vineyard, ski, beach, retirement, metropolitan and more.
E-G AL L ERY The Sotheby’s International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. It is displayed on flat screens in most of the Sotheby’s International Realty and Sotheby’s auction house locations around the world. Minimum price restrictions apply.
54 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y
SOCIAL MEDIA facebook.com/onesothebysrealty @ONESIR plus.google.com/+onesothebysrealty pinterest.com/onesothebys linkedin.com/company/sothebys-international-realty
SOTHEBY’S INTERNATIONAL REALT Y STATS •
35,000+ Likes on Facebook; 5 million total impressions
•
250+ Sotheby’s International Realty companies on Facebook and Twitter
•
15,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest
•
An official Sotheby’s International Realty account on Pinterest.com
•
Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day
BLOG
onesothebysrealty.com/blog
T HE 2015 EDIT IO N | 55
INDUSTRY USER STATS •
Facebook - 1 billion
•
LinkedIn - 175 million
•
YouTube - 800 million
•
Twitter - 140 million
•
Google+ - 400 million
•
Pinterest - 11 million
As the number one online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network.
YOUTUBE.COM/ONESOTHEBYS •
Over 85,000 views
•
Exclusive listing videos by area
KEY ELEMENTS TO OUR SOCIAL MEDIA SUCCESS EXPERIENCE
EXPERTISE
Deliver a unique and compelling experience via social
Maintain a distinct point-of-view and align the
networks, which reflects our brand’s history and values.
homes we represent with the connoisseurs of life.
ENGAGEMENT
EMOTION
Develop social relationships with key online influencers,
Create lasting connections with our target consumers
and potential homebuyers and sellers to further our reach.
that translate beyond social media.
56 | ON E S OT HEBY’S INT E R NATIO NA L R E A LT Y
EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty offers developers multiple advantages that no other firm can: senior sales talent with a proven track record in South Florida’s luxury segment, exclusive access to market to Sotheby’s Auction House prestigious clientele, unrivaled online exposure through the firms marketing partnerships, and most importantly, access to the Sotheby’s International Realty network. Sotheby’s International Realty emphasizes quality over quantity. We are strong where it matters most – in the experience and qualifications of our local representatives. We are the select few who own the high end of their respective markets and get results. Each Sotheby’s International Realty office is the luxury market share leader in their respective area, allowing ONE Sotheby’s International Realty to deliver personal connections with affluent purchasers in key feeder markets.
Successfully sold over
Currently managing over $3 billion in new inventory
Generated over
$350 million
$200 million in contracts at One Thousand Museum
The Residences at W South Beach
Achieved highest price per square foot in each of the following areas:
$2,000/sf
$1,200/sf
$800/sf
South Beach
Downtown
Aventura
with the Residences at W
with One Thousand Museum
with Bellini Williams Island
#1 in condo sales
over $500,000 in Miami-Dade and Broward counties
T HE 2015 EDIT IO N | 57
Oceana - Bal Harbour
L’Atelier - Miami Beach
Brickell City Centre - Miami
One Thousand Museum - Miami
Ritz-Carlton Residences - Miami Beach
Louver House - Miami Beach
Residences at W South Beach
Metropica - Sunrise
Three Hundred Collins - Miami Beach
Kai - Bay Harbor Islands
Riva - Fort Lauderdale
Gale - Fort Lauderdale
58 | ONE S OT HEBY’S INT E R NATIO NA L R E A LT Y
COMMUNIT Y INVOLVEMENT
MIAMI CHILDREN’S H E A LT H F O U N D AT I O N M C H F.O R G
ONE for one is a fundraising initiative between ONE Sotheby’s International Realty and Miami Children’s Health Foundation in support of the Together For The Children Campaign the Campaign for Miami Children’s Hospital. Our goal is to support the children and families that depend on Nicklaus Children’s Hospital (formerly Miami Children’s Hospital) throughout the continuum of health and wellness and make it possible for them to realize their full potential. We are reimagining healthcare and coming together to bring great value to our community, our nation and our world. Join us as we take the road less traveled... together, anything is possible.
T HE 2015 EDIT IO N | 59
OFFICE LOCATIONS
AV E N T U R A 18851 NE 29TH AVE NU E, 101 AV E NT U RA, FL 33180
BRICKELL 1000 BRIC KE L L AVE NU E, #315 MIAMI, F L 33131
FORT L AUDERDALE
B AY H A R B O R I S L A N D S 1047 KANE CO NCO URSE BAY HARBO R, F L 33154
CORAL GABLES 1430 S DIX IE HIGHWAY, 110 CO RAL GABLES, F L 33146
K E Y B I S C AY N E
401 EAS T L AS OL AS BLVD, 100
260 CRANDO N BLVD, C42
F O RT L AUD E RDAL E, FL 33301
KEY BISCAYNE, F L 33149
MIAMI BEACH 110 WAS HING TON AVE NUE, 102 MIA M I BE ACH, FL 33139
SUNNY ISLES 3873 S U NNY IS L E S BLVD N MIAM I BE AC H, FL 33160
MIAMI BEACH 1451 O CEAN DRIVE MIAMI BEACH, F L 33139
©MMXV ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.