Beginner’s Guide to Creating A Name Squeeze Page Get Started Right Now Building A Powerful and Responsive Email List Joshua Elliot
http://www.websitemakernovice.com/SqueezePage.html June 1st, 2009
Contents 1. Beginner's Guide To Creating A Squeeze Page ................................................. 3 2. Tools You Need To Create Squeeze Page ......................................................... 4 3. Compose Your Squeeze Page Content ............................................................. 6 4. Building Squeeze Page (Day 4) ......................................................................... 8 5. Building Squeeze Page (Part 2) (Day 5) .......................................................... 12 6. Make Your Squeeze Page Look Presentable................................................... 20 7. Create Your Thank You Page (Day 7) .............................................................. 25 8. Transferring Your Squeeze and Thank You Page To Your Hosting .................. 26
This guide illustrates step-by-step how to create a “Name-Squeeze” page to build a subscribers list. Give it away freely. Give it to all you feel would benefit by it. This is my permission to give away this copyrighted document. Please give this list-building book away FREE to your friends, website visitors or subscribers to your eZine. Use it as a FREE bonus on your Website.
Joshua Elliot
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1. Beginner's Guide To Creating A Squeeze Page This is the 1st part of "Learn Build Squeeze Page: Beginner's Guide to Online Success". There are a couple of reasons why I want start a series on this, here are the reasons: Squeeze Page Is Easy To Create
Squeeze Page is a one page website (or two with the privacy page if included) it need not have too much content to be on the website. For some beginners, it is much better for them as sometimes they do not have a lot of content to share yet, when they first started out. Squeeze Page is Being Focused
Because it is a one page website, what your little content on the squeeze page is only meant for the specific market you are targeting only. And it also helps to brand you as an expert in your niche in a way. Squeeze Page Generates Repeated Traffic
You may have heard some of the famous Internet marketers making over 100 thousands in a day, some even hit 1 million in a day, it is the leads they had gather over the years that help them to create results like that, plus some help from the other successful Internet marketers as well. This is also one of the biggest mistakes for newbies in Internet marketing, is that they did not capture the names and emails of their traffic. Repeating traffic is the best traffic you can get from the Internet, as you can always send them an email and they will go to the website you direct them to. It is that simple. Squeeze Page Turns You into An Expert
Because you are only talking about a specific niche only, all the more you will want to study or gather information about this niche to help or satisfy your leads. You will be surprised when you start to be a niche expert in your field, you will find more and more people coming to you for help. Get The Full Version FREE Here! http://www.websitemakernovice.com/SqueezePage.html
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For many newbies in Internet marketing, they will always forget or do not want to use capture their targeted traffic name and email. Reason one they do not want to invest in an auto-responder, second is that they do not know how, third is that they do not want to follow up. Lead capture is the best way for a newbie to succeed in Internet marketing. In the next few parts, I will be going through with you on a step by step walk through with pictures to help you visualize. Creating a squeeze page for a beginner is not just a basic for them, but also helps them to build leads that will generate real passive income in the days to come. It's going to be fun!
2. Tools You Need To Create Squeeze Page This is the second part of "Learn Build Squeeze Page: Beginner's Guide to Online Success". Today we will be talking about the items you need to start creating a squeeze page. Do note that if you do not have any of those, building a lasting Internet empire will not be easy. Some are free, some are not, if you are really serious in making money online as a passive business, you must disregard all the past stories about not investing any money into an online business. The truth is that they did invest some money into this online business. Here are the items you must have in creating a squeeze page: Website Creation Software: You can use DreamWeaver, or any high end website creation software if you know how to use them. But for this, I will recommend something free and easy to use, it’s called Kompozer. It's an upgrade version of the old NVU and a much better software. Of course there are others like Microsoft FrontPage, which is free also. But for now, I will be using Kompozer for this series. FTP Software: Also known as File Transfer Protocol, it is use to transfer file to your web hosting. After you have complete the squeeze page, it is use to transfer to the web server, and your shop will be open then. The one I recommend is Filezilla, it is free too and I will be using it throughout the series post. Get The Full Version FREE Here! http://www.websitemakernovice.com/SqueezePage.html
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Web Hosting Server: This is the place where your website is stored after completion. This will not be free, and although there are free hosting available, but I will not recommend using them. Because you are limited to a lot of technical aspect and they might put advertisement on your squeeze page too, which is not appropriate for you as an expert in your own field. The one I recommend is HostGator. Auto-responder: This is where you store your lead's names and emails. It is a third party service where they pay Google, Yahoo, MSN and other smaller search engines that are able to provide free mail services for people to use emails. The reason why they are paying them is that through them, you are able to go through to your leads email box rather than in their junk or spam folder, which is good for you as most of the people do not check the spam folder at all. An auto-responder system is one of the best investments you can make - it will cost you less than USD $20 per month to use their services. There are cheaper ones but I will recommend the easiest to use and most reliable ones to you. They are GetResponse and Aweber, these two are currently the most reliable used by Internet Marketers now. For now, I will be using GetResponse for the series posts. Domain Name: This is the name or URL of your website. It is like an address of your website in cyberspace, where people can search for you. I have written a post on choose a good domain name for your website previously for your reference. This is not free you will have to pay annually to the domain name company for using the domain name. The domain name company which I recommend to buy from is GoDaddy.com and NameCheap.com. That will be all for today, go download and sign up for these software and tools that will help you in creating a squeeze page. If you have not purchase these few tools today, even if I go through with you on future posts, you will still unable to complete a squeeze page that works. Go on and purchase them now. Website Creation Software www.JoshuaRecommend.com/DreamWeaver.html www.JoshuaRecommend.com/Kompozer.html
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FTP software www.JoshuaRecommend.com/Filezilla.html Web Hosting www.JoshuaRecommend.com/Hostgator.html Auto-Responder www.JoshuaRecommend.com/Getresponse.html www.JoshuaRecommend.com/Aweber.html Domain Name www.JoshuaRecommend.com/Godaddy.html www.JoshuaRecommend.com/NameCheap.html
3. Compose Your Squeeze Page Content In this new part of "Learn Build Squeeze Page: Beginner's Guide to Online Success", we will be touching on composing or writing the content for your squeeze page. Many Internet marketers have different version of a good squeeze page, like it must be long in the content, a video in the squeeze page speaks a thousand words. These are good marketing ways to make sure the traffic subscribe to your mailing list. For now, you will need to follow my steps as this is for the beginners; here are what makes a squeeze page to work well: •
Short Web Page
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Attention Grabbing Headline and Sub Headline
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List of Benefits
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Picture of Bonus
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Time Effect Marketing
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Compelling Call to Action
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Short Web Page A little secret about what most people will do when visiting a website: they do not stroll down the web page. Yes you heard me, they do not stroll down the webpage, and actually around 60% ~ 70% of the traffic do not stroll down your webpage. That is why your squeeze page must be short, focus and compelling. Attention Grabbing Headline and Sub Headline A good headline makes you want to read what is in the content, and that is what you must achieve in your future websites too. Have you ever read a newspaper that has an attention grabbing headline that you continue to complete reading the whole content? Everyone who reads newspaper will always do that, right? A tip in writing a headline, make sure that it is not too long, more than 20 words is long, less than that is okay. List of Benefits You must tell your subscribers to-be what are the benefits of giving you their name and email. A good example will be like, you will learn what I did to achieve 20% loss in weight within a month, how I maintain my weight even if I did not exercise, how I get energize easily without exercising, etc‌ These are like previews of what you will learn after they subscribe to your mailing list. Do not write more than 6 benefits or your subscriber to-be do not believe what you wrote, and it will also make the web page longer too. Picture of Bonus This is use to show your subscriber to-be what they will be getting after subscribing to your mailing list. The bonuses can a Private Label Right Ebook or videos, which you purchased from other Internet marketers. Take note that you will need to understand what you can do with the PLR, if it states that you cannot give it away for free, then you may have to write a 10 ~ 20 page report on your niche, and give it as a bonus. As for the picture you can find it in the folder when you purchased it, if you wrote it, then you may have to get your graphic designer friends to help you. Scarcity Marketing This is the part where you need to add in time scarcity into it. As most people will take action when there is a time limit to it, it happen to me always, and it can happen to you also. So use this wisely. See my squeeze page http://www.WebsiteMakerNovice.com/ for example.
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Compelling Call to Action You will need to instruct your subscribers to-be what to do, because not all are as savvy as you and me. We must always assume that they are new to the internet. Here is a good example: Important: Fill In Your Name and Email Now Discover This Secret Website Creation Method While It’s Still Available. (Took from my squeeze page http://www.WebsiteMakerNovice.com/) It’s an easy instruction for your subscribers to-be with time limit as well. If you do not know how to write headline, compelling call to action, list of benefits, etc. The recommendation for you is to learn from someone who is an expert in copy writing. That someone is Johan Mok, I have used most of his teachings into my squeeze page and web pages. He recently has an ebook called “Receipe For Riches”, it’s very affordable that is no more than USD $10, it’s a good deal. By the way, whatever you have written for the squeeze page, make sure that they are related or talking about the niche you are targeting, if not is will be hard for subscriber to-be to subscribe to you, as you do not know what you are talking about. Make sure that they are not too long or too many points make it short and straight to the point, this way it will increase the percentage in them subscribing to your mailing list. P.S: Remember to purchase Johan Mok’s “Receipe For Riches” as well. www.JoshuaRecommend.com/ReceipeForRiches.html
4. Building Squeeze Page (Day 4) In today "Learn Build Squeeze Page: Beginner's Guide to Online Success", we will start to build your squeeze page, make sure you have website maker software, Kompozer uploaded to your computer. 1. Open up Kompozer folder on your desktop, click on Kompozer.exe (this opens Kompozer software)
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2. Next, your Kompozer will be open, and it will give you tips, just click ‘Close’ 3. You will add in a table into the white space. Here is what you need to do: •
Click ‘Table’ (Top left, beside Tools)
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Select ‘Insert’, then select ‘Table…’
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Select 1 x 1, or put your cursor in the top left square only (picture below), click OK.
Now you have a single table on the white screen. If it is too big; we will have to change the size to a smaller one. Follow the steps below: •
Right click your cursor in the table
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Choose ‘Table Cell Properties’
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A table like the picture below will show up. Click ‘Table’ on the top left.
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Change ‘Width’ from 100 to 75 or 80. Change ‘Spacing’ and ‘Padding’ from 2 to 0 as shown below. Then click ‘Apply’, and then close the window.
Now the table is 75 or 80% smaller than previously. We will be make the tables align in the center. All you need to do is to click inside the table, then click on the ‘Align Center’ button. Your table will be in the center position. Click ‘Enter’ on your keyboard several times to make the table longer. Next we will add in the “Sub-Headline” which I ask you to write out yesterday. Copy and paste the sub-headline into the table, or you can type your sub-headline into the table on the first line of the table. On the next line, enter your ‘Headline’ on the second line. On the third line, put in your compelling call to action. Next you will need to create another ‘Table’ with two columns within the current table. Just follow the same procedure for the ‘Table’ above; remember to choose 1 x 2 instead. As for the ‘Align Center’ for the smaller table, you will need to:
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Right Click within the smaller table
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Choose ‘Table Cell Properties’
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Click on ‘Table’ on the Table Properties
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Choose Center for ‘Table Alignment’
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Click ‘Apply’ and ‘Close’ the ‘Table Properties’ window
There you have the smaller table in the center of the bigger. Now you will add in the benefits of subscribing to your mailing list on the left of the smaller table. After you have done so, save the file as ‘index.html’ into your computer. We will continue tomorrow. Do get ready the auto-responder, as we will be using it on the next chapter. If you have not purchase the auto-responder yet, you can always use their FREE 30 day trial first. Below are the links: www.JoshuaRecommend.com/Getresponse.html
www.JoshuaRecommend.com/Aweber.html
5. Building Squeeze Page (Part 2) (Day 5) In today "Learn Build Squeeze Page: Beginner's Guide to Online Success", we will be touching on setting up auto responder campaign, and adding the auto-responder into the squeeze page. Let’s begin with setting up your auto-responder campaign for your squeeze page. First you will need to login to your auto-responder, be it GetResponse, Aweber or any other auto-responder. I will use the example of GetResponse for this series. Second is to set up a campaign for capturing subscribers: First click ‘Create Campaign’ (orange button on the middle of page) Next you will be brought to ‘Create a New Campaign’ page
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i) Campaign Name: This is where your email messages will appear to be coming from. For best results use your name or you company's name. If no "Reply-To" email address is set below, then your subscribers' replies will hit the e-mail address you enter above. Don't use any campaign email addresses or your account will not work. ii) E-mail Address: This will be shown on the email you send out to your subscribers. You can use noreply@YourDomainName.com, it will tell your subscribers not to email to you. iii) E-mail Address (Reply-To field): When a recipient of your message replies to it, this is the email address where their reply will be sent to. Make sure it's a valid email address, and that it's a mailbox that you actually check. If the "Reply-To" address is the same as the "From" address, you do not need to enter the same data twice. Simply leave the "Reply-To" box empty. Important: Do not use a free email like Gmail or Yahoo mail for your “Reply-To�, it will not impression your subscribers.
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iv) Title: The title field is where you can enter a brief description of your campaign. It will be shown on the unsubscribe page, where your subscribers decide if they want to unsubscribe from your campaign or not. v) Description: You can enter a more detailed description of your
campaign in the description field above. It will be shown on the unsubscribe page.
After you have entered the fields, click ‘Create a new campaign’. You will be brought to a new page. See below.
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Click on ‘Click here’ to personalize your confirmation message to your subscribers. Then you will be brought to another new page shown below.
You will need to choose the ‘Subject’. There are a number of different subjects to choose from, just choose one that you find suitable. Next is to ‘Enter your message’; this is the area you can add in your own message to your subscribers. Lastly is to change the signature to your name. Then you must click ‘Save’. Next is to enter your address for your auto responder campaign. This is a requirement that you must enter your address. If this is not done, you will not be able to send email to your subscribers. See picture below. And click ‘Save’ after you are done.
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The next thing you must do is to make sure you choose Single Opt In for your campaign. Choose ‘Subscribers’, and stroll to ‘Opt In Setting’, see picture below.
Uncheck both ‘Email subscriptions’ and ’Web subscription’ for single opt in. If you want to set a double opt in for your campaign, leave the setting checked. Remember to click ‘Save’. As for the ‘Confirmation page URL’, you can put in the Get The Full Version FREE Here! http://www.websitemakernovice.com/SqueezePage.html
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Thank You Page URL or the URL of your affiliate product or your product URL or leave it blank. Now that you are done for the setting up, we will go straight to the getting the code for your auto-responder campaign. Put your cursor on the ‘Subscribers’, choose ’Build Subscribers List’, and click ‘Capture Subscribers’ and a new page will appear. See picture below.
You will need to check ‘HTML Form’ and choose the campaign name. If this is your first campaign, you will not need to choose. Click ‘Start Capturing’ after you are done. You will be brought to a new page.
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On the ‘Confirmation URL’ you can enter your affiliate product link here. The best is to use a thank you page, I will be torching on the building ‘Thank You Page’ in other post. Next is to check ‘No thanks’. Finally is to click ‘Next Step’ after you are done. On the new page, there is a new html code in a box, that will be the html code for your opt in form. Click ‘Select All’, and right click to copy the selected code. See picture below.
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After you have copied the codes, open your squeeze page file in Kompozer. Compose words on the right small table in your squeeze page as shown on the picture below.
Next is to click ‘Source’ button on the bottom left of Komposer. You will be brought to a page that has HTML codes you do not understand. It is okay, just follow my instruction. Remember you type in some words on the right small table? You will need to find ‘Put code here’. See picture below.
You will now paste the selected auto responder code into the selected ‘Paste code here’. After you are done with the pasting, choose ‘Normal’ on the bottom left, here you will see that a form has been created. See picture below.
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Now you will need to save your squeeze page file after you are done. On the next chapter, we will be talking about making your squeeze page and changing the autoresponder form to look presentable.
6. Make Your Squeeze Page Look Presentable It’s Part 6 of "Learn Build Squeeze Page: Beginner's Guide to Online Success",
we will be doing some make over to your squeeze page to make it look presentable. Do note that we will not be turning your website into a professional looking website, but a website that everyone can create. We will start on the tour by opening your squeeze page file on Kompozer. Next you can see that your squeeze page is all ready in the content, except the look is not presentable yet. I will share how to change the background color. Go to ‘Format’ on the top left and click ‘Page Color and Background…’, you will be brought to ‘Page Colors and Background’. See picture below.
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In order to choose the background color of your squeeze page, check ‘Use custom colors:’, and choose the color you want for the background. After choosing the color, click ‘OK’. Now you have a color background for your squeeze page, we will do likewise for the tables too. We will start with the bigger table first. As there are two tables in the squeeze page, you need to make sure you choose which table to color by click in the table space, next click on ‘Format’ on the top left and click ‘Table cell properties’. You will have open a ‘Table properties’ window under ‘Cell’, but this is not the one that you are going to change the color. Instead choose ‘Table’ which is next to ‘Cell’ on the top left. See below picture for ‘Table’ window.
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Click on ‘Background Color’, you are able to choose the background color for the table. After you are done, click on ‘Apply’ and after that ‘Close ’the window. Now try on the other table using the same steps above. Next we will focus the headline so that it will grab the attention of your traffic. Highlight the headline, and choose ‘Heading 1’. See picture below.
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After that, your headline will have been enlarge to a specify size, if you find that you need to change the front size of the headline. Highlight the headline and choose the front size to your preferences. You may want to centralize the headline as well. Highlight headline and choose the ‘Align Center’. As you can see that the Kompozer is like using Mircosoft Word, you are able to be what Mircosoft Word can do in Kompozer. Please explore on your own as this is quite an easy part. Next we will be touching on the auto-responder form. We will change the label name from ‘Your Name’ and ‘Your E-Mail’ to ‘First Name’ and ‘Primary E-Mail’. Go to the ‘Source’ of the squeeze page, and find the above two label name. See picture below. Remember to save after you are done.
Next we will change the submit button to a different call to action words. On the same ‘Source’ page of the squeeze page, find “Get More Info!”, then change it to your prefer call to action. See picture below. Remember to save after you are done.
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Next is to widen the length of the form box. In the same ‘Source’ look for ‘size=”14” ’, this is where you need to change to your preference size. You will to adjust a couple of times. See picture below. Remember to save after you are done.
Next is to add in the image of the report or bonus you are giving away. Click ‘Insert’ and click ‘Image…’, where you select the picture file and load it in the squeeze page. See picture below.
Under the ‘Image Location’, you are to choose the image file from your computer. Next is to enter ‘Alternate text’, this is in case your image does not load on your Get The Full Version FREE Here! http://www.websitemakernovice.com/SqueezePage.html
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screen, text will appear instead. Use relevant text for you free report or free ebook. After that you are done and remember to click ‘OK’.
That will be all for the squeeze page creation. What you need to do is to continue to explore the functions of Kompozer, do not be afraid of doing the wrong things. Keep on practicing and you will be getting a hang of it soon.
7. Create Your Thank You Page (Day 7) It is now part 7 of "Learn Build Squeeze Page: Beginner's Guide to Online
Success". Today we will be touching on the creating a thank you page for your squeeze page. First I like to explain why a thank you page is necessary for your squeeze page: 1. Confirm to your subscribers that you have received the details from your subscribers. 2. It will give your subscribers a good impression that you know what you are doing.
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3. It will instruct your subscribers what to do after they have subscribed to your mailing list. Now you know the reason, it’s time to organize what you should compose on the thank you page: Thank you sentence: This is a MUST, or this will not be a thank you page. A good thank you sentence will be: (Thank you for subscribing to <Your Name> newsletter.) It is a very simple message bringing across to your subscribers. Inform Sentence: It is also known as the assume sentence, that you have received the subscriber’s name and email. Instruction Sentence: It is to instruct your new subscribers where to head to after they have subscribed. If you have a free bonus given to them through email, inform them about it. Preview Sentence: It is used to tell your new subscribers about your product or affiliate product you are promoting, directing them to the product website. This is not a must, but it’s good to give them a heads up on what you are promoting. Your Signature or Picture: It’s always good to have your picture or signature on the end on the thank you page, so they know that you are a real person. I will not be touching on the creation of thank you page, as it is the same as creating a squeeze page. Refer to “Building Squeeze Page Part 1” and “Building Squeeze Page Part 2”. As we are at the last second chapter of “Learn Build Squeeze Page: Beginner's
Guide to Online Success”, remember to always to practicing on your new skill and to explore on your own. You will be better when you keep practicing it, and getting knowledge from elsewhere.
8. Transferring Your Squeeze and Thank You Page To Your Hosting It’s the last chapter of ”Learn Build Squeeze Page: Beginner's Guide to Online
Success”, I am so glad you make it to the last day. Today will be the day you show your squeeze and thank you page to the world. You will need to use Filezilla for today’s exercise. If you have not download Filezilla yet, click on the link above.
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Open up your Filezilla (FTP software), enter your domain name, web hosting user name and web hosting password as shown below. After you are done, click ‘Quickconnect’. Now you are connected to your web hosting already.
Next is to find your ‘public_html’ folder, as shown below. Double click on the folder.
Here you will be able to find the domain name you have transferred from the domain name company. If you have not done so, go to the domain name company support, they will be able to help you. This transferring will take about less than a day. Next you will need to find the squeeze page and thank you page file in your computer. You will find folder on the left screen which is called ‘Local Site’, this is your computer files. See picture below.
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The ‘Local site’ might be showing more folders, so it will not make a difference. Locate your two files first. I have located mine now. It will be shown on the ‘Filename’ box, below the ‘Local site’. See picture below.
Important: You may or not use the domain name as the home/ index page, it is ok. If you are using the squeeze page file as the home page, make sure that it is in index.html file. If you are not using it as the home page, you can name it squeeze_page.html if you want. Let’s assume you want to use the squeeze page as the home page, just name the file as index.html will do. Next is to find your domain name folder under the ‘public_html’ folder. Drag the index file into the domain name folder. It will automatically transfer the file for you. After you are done, you need to make sure your squeeze page is now online type in the domain name URL with the (www.) in front of the domain name. If you can see your squeeze page on the web, you are half way done. Next do likewise for your thank you page file. And you are done. Congratulation in completing of ”Learn Build Squeeze Page: Beginner's Guide to
Online Success”. Now it is time to focus getting traffic to your squeeze page. This
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will not be cover here as there is tons of way to drive traffic, be it paid or free traffic. I now sincerely wish you success in the online world. Remember to be persistence and have perseverance in your online business, will you be able to see success. It might not be in a day, but you can see results if you focus on driving traffic daily. By the way, if you want to have the full extended version of this e-book, that has additional tips, go on to http://www.websitemakernovice.com/SqueezePage.html to get it. To your online money making success!
Joshua Elliot
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