This Is Rodeo | San Angelo 2024

San Angelo 2024 | 1

2 | THIS IS RODEO

Contents Rodeo Terms..................4 Rodeo Parade................6 Tejano Day.....................8 Rodeo Foundation.........10 Fairground Map.............14 Historic Downtown.........20 PCRA Performances.......28 Rodeo Finals..................32

About the publication: This is Rodeo - San Angelo is a special publication of Discover West Texas an entity of Grace Media.

Publisher: Jose Palos | jose@discoverwesttexas.com Advertising Director: Lori Summerlin | 325-262-0303 | lori@discoverwesttexas.com

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Navigating the fast-paced world of rodeo and its unique terminology and jargon can sometimes be tough. Whether you’re a seasoned rodeo enthusiast or a newcomer to the arena, understanding the language of the sport is essential for fully immersing RODEO PRIMER Barrier: in timed events, a line at the front of the box that the contestant and his horse cannot cross until the steer or calf has a head start, usually marked with a rope and a flag so the timers can see it drop and start the clock Box: in a timed event, the area a horse and rider back into before they make a roping or steer wrestling run Breaking The Barrier: in the timed events, if the rider leaves the box too soon - failing to give the animal enough of a head start - he is assessed a 10-second penalty Dally: in team roping, each roper, after throwing his loop, wraps the loose rope around his saddle horn - dallies - and the two ropers move their horses to face each other, pulling the ropes taut to stop the clock Drop: in rough stock events, the way a bucking horse or bull may lower its front end suddenly while kicking out in back, creating a more difficult ride; in timed events, the way a calf or steer may lower its head to avoid a catch

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yourself in the action-packed excitement of the rodeo circuit. So saddle up and get ready to learn the ropes, as we break down the key terms and phrases that define the thrilling world of rodeo.

Hazer: in steer wrestling, the cowboy who rides on the right side of the steer from the contestant to make sure the steer runs straight Hooey: the knot that a cowboy uses to finish trying the calf’s legs together in tie-down roping Mark Out: in the bareback and saddle bronc riding, a cowboy’s feet must be above the point of the horse’s shoulders when the horse’s front feet hit the ground - if so, he “marked the horse out,” but if not, he “missed him out” and the ride is disqualified Nodding: in the roughstock events, a cowboy nods when he is ready for the gateman to open the gate and the ride to begin; in the timed events, a cowboy nods when he is ready for the calf or steer to be released from the chute and get its head start Pickup Men: two mounted cowboys who help riders dismount, release a bucking horse’s soft flank strap, and escort bucking horses and bulls to the exit gate after a ride Piggin’ String: in tie-down roping, the small rope used to tie a calf’s legs together

Flags: because rodeo’s timed events are measured in tenths of seconds, judges in the arena drop flags to signal the timers to stop the clocks

Pigtail: a piece of string attached to the barrier that breaks if a timed-event contestant’s horse exits the box too soon, not giving the calf or steer enough of a head start according to PRCA rules

Flankman: a cowboy or cowgirl who works in the bucking chutes, adjusting the flank strap around the animal before the ride; the best flankmen and women are familiar with each individual animal and know exactly how much flank to give each animal to encourage optimal bucking

Riggin’: a suitcase-style handhold customized to a rider’s grip and attached to a molded piece of leather that is cinched, with a pad, around the horse’s girth

Flank Strap: a soft sheepskin or Neoprene lined strap placed in the area where a human’s belt would go, it encourages the animal to kick out behind itself rather than rear up, which provides a safer, slower rodeo Go-Round: many rodeos have more than one round of competition; each is called a go-around, and all cowboys entered in that rodeo compete in each go-round unless there is a semi-final, final or progressive round

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Roughstock: the bucking horses and bulls used in bareback riding, saddle bronc riding and bull riding, usually bred and raised for the job Slack: excess entries at some rodeos may be scheduled for preliminary (slack) competition, usually before the rodeo opens

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RODEO PARADE DOWNTOWN SAN ANGELO April 6, 2024 • 10 AM The San Angelo Rodeo Parade, a beloved tradition, marks the official start of the rodeo festivities. Taking place on the first Saturday of the event, rain or shine, except in cases of lightning, this parade is meticulously organized by the dedicated Parade Committee. It stands out as one of San Angelo’s largest annual parades, drawing eager spectators each year.

Set against the backdrop of historic downtown San Angelo, the parade showcases a vibrant array of participants, including riding clubs, antique tractors, wagons, marching bands, and floats. The route begins at Irving and Concho Street, winds its way through Oakes, Twohig, Chadbourne, College Street, Irving, Beauregard, Randolph, and culminates at Randolph and River Drive.

PARADE ROUTE

Notably, the parade is broadcasted live on both KLST-TV and KSAN-TV, ensuring that even those unable to attend in person can partake in the excitement of this cherished community event!

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BY THE JERRY DIAZ FAMILY Gerardo “Jerry” Diaz, hailed as the “Superior Horseman,” epitomizes the rich heritage of Mexican horsemanship and rodeo culture. Descended from a long line of charros, Jerry upholds the esteemed traditions of his Mexican ancestry, embodying values of chivalry, ethical conduct, expert horsemanship, and unwavering commitment to family and charro customs. A four-time World Champion Charro, he has garnered accolades such as the Federation of Charros’ esteemed Golden Spur Award for his outstanding contributions to the charro legacy.

Rooted in San Antonio, Texas, Jerry’s charro lineage stretches back four generations, steeped in the revered equestrian traditions of Guadalajara, Jalisco, Mexico, where his father, Jose “Pepe” Diaz, honed his craft as a master horseman. Since launching his career in the early 1980s, Jerry has captivated audiences nationwide with his extraordinary horsemanship and rope artistry. Demonstrating remarkable agility and skill, he effortlessly maneuvers the lasso on foot, horseback, and even while perched atop his steed, sans swivels or gimmicks.

Jerry Diaz’s illustrious career has taken him to prestigious venues such as Madison Square Garden and the Olympic Games in Atlanta, where he showcased

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his prowess before luminaries like US President George Bush and British Prime Minister Margaret Thatcher. Today, Jerry curates his own Mexican Rodeo Extravaganza, a spectacle of pageantry and excitement that has graced renowned rodeos across the nation, including the National Western Stock Show in Denver, the San Antonio Stock Show, and the Houston Stock Show and Rodeo, among others.

A family affair, Jerry’s passion for showmanship is shared by his wife, Staci Anderson Diaz, a seasoned performer renowned for her Roman riding skills and dazzling equestrian feats. Together with their son, Nicolas Adrian Diaz, they form a dynamic trio that dazzles audiences with their captivating performances. With Jerry at the helm, the Diaz family’s legacy of showmanship and horsemanship continues to flourish, enchanting audiences and preserving the rich traditions of Mexican rodeo culture for generations to come.

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San Angelo 2024 | 9

San Angelo Stock Show & Rodeo

foundation

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In 1987, college was only a dream for many students.

The Association began a scholarship program for graduates from Texas high schools. In the years since, the program has assisted the educational pursuit of more than 170 students. Recipients of the scholarships must participate as members of 4-H, FFA, and/or FCCLA programs, demonstrating the Association’s anchored belief in these important youth programs.

In March of 2002, the Association continued it’s tradition of serving West Texas youth by developing the San Angelo Stock Show & Rodeo Foundation, a 501 (c) (3) charitable organization.

Mission

The mission of the foundation is to manage San Angelo Stock Show and Rodeo Association scholarship funds to benefit the future growth of the Association.

Endowments, individual, and corporate gifts to the Foundation are tax deductible. The proven generosity of West Texas friends and businesses have helped the Foundation grow into a self-sustaining educational program for young people and serve as an avenue for charitable and memorial giving to the San Angelo Stock Show & Rodeo Association.

FOUNDATION BOARD

President- James Sanderson Vice President- Larry Garvin Secretary- Chris Dublin Treasurer- Brad Fly

Directors:

Brenda Kellermeier Jimmy Barton John Mayer Michelle Miller Spencer Plagens

SAN ANGELO STOCK SHOW AND RODEO 200 West 43rd Street San Angelo, TX 76903

SCHOLARSHIPS Agriculture drives our nation and has a profound impact on youth, deeply ingraining hard work and developing life skills. In 1987, the Association began a scholarship program to benefit the youth of Texas and supporting higher education.

The scholarships awarded have assisted the educational pursuit of hundreds of high school students. Through the San Angelo Stock Show, scholarships are awarded based on work inside and outside the classroom identifying well-rounded and driven individuals. Students receiving scholarships participate as members of 4-H and FFA programs, demonstrating the Association’s anchored belief in these important youth programs. Recipients of these scholarships will attend an accredited Texas university, college, or technical school. All scholarship applications must be turned in by March 10!

In 2021, the San Angelo Stock Show and Rodeo Foundation is proud to award 19 scholarships to outstanding applicants. These recipients are awarded $8,000 each (payable $1,000 per semester for eight semesters) with one student receiving the $16,000 Kermit Wendland Scholarship. The winner of the Kermit Wendland scholarship will be notified during the scholarship presentation at the Stock Show and Rodeo Annual Membership Meeting.

The Kermit Wendland Scholarship was named in April of 2014. The idea was brainstormed by the former presidents of the San Angelo Stock Show and Rodeo Association, who wanted to award something special in honor of Kermit, who has been a part of the San Angelo Stock Show and Rodeo for over thirty years. Kermit is currently serving as the Operations Director for the Association and is the heart of the association.

He volunteered with the cattle shows prior to becoming a full time staff member. Kermit serves numerous roles, but is a firm believer in the livestock show program. Thanks to a private donation, a scholarship was established to honor such a wonderful, Christian man.

Phone: 325-653-7785 Brenda Ybarra-- Office Administrative Assistant brenda@sanangelorodeo.com

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San Angelo 2024 | 13

WESTERN FINANCE BRINGS THE LARGEST CARNIVAL EVER! The Western Finance Carnival, proudly featuring Talley Amusements, is thrilled to unveil its most spectacular event to date in San Angelo!

Get ready for an unforgettable experience as we kick off our largest carnival ever, starting on Friday, April 5, 2024, and delighting visitors through Sunday, April 21, 2024. From thrilling rides to delectable treats, our carnival promises something special for everyone in the family to enjoy!

As you step onto the fairgrounds, prepare to be enchanted by the sights, sounds, and smells that define the magic of springtime in San Angelo. The tantalizing aroma of funnel

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cakes and cotton candy fills the air, mingling with the excited chatter of carnival-goers and the lively music from the midway. And don’t forget to look up—the towering Ferris wheel transforms the city’s skyline, offering breathtaking views of the festivities below.

But our carnival is about more than just rides and delicious food; it’s a celebration of tradition, childhood memories, and community spirit. With close to 150,000 visitors expected to flock to the venue, and an astounding 170,000 passing by or through over the course of the 16-day event, the carnival promises to be a record-breaking extravaganza. So gather your friends and family, and join us for an unforgettable celebration of springtime fun at the Western Finance Carnival!

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Admission to Fairgrounds: FREE..............With Unlimited Ride Armband Carnival Super Pass FREE..............With Rodeo Ticket $8..................Adults $5..................Children 11 and under ALL YOU CAN RIDE for just $125! Purchase a CARNIVAL SUPER PASS and you will be on your way to exploring everything the carnival has to offer. This includes free admission to the fairgrounds at no additional charge. The Carnival Super Pass is available at the Coliseum Box Office and online www.sanangelorodeo.com.

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There is a one-day unlimited ride arm band for $35 during the weekday (Wednesday - Friday), and $50 on Saturdays or Sundays.

Gate admission is also required to purchase the daily band.

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Exploring the Heart of San Angelo's Rodeo Spirit:

H ISTORIC DOWNTOWN Step into the heart of San Angelo, and you’ll find yourself transported to a bygone era where history mingles seamlessly with the vibrant energy of the present. Nestled within this charming West Texas city lies its historic downtown, a treasure trove of stories waiting to be told and experiences waiting to be had.

As the sun rises over the horizon, casting its golden rays upon the cobblestone streets and centuryold buildings, downtown San Angelo awakens to the promise of another day filled with adventure and excitement. It’s springtime in San Angelo, and that can

20 | THIS IS RODEO

only mean one thing: the rodeo is in town!

For the residents of San Angelo, the annual rodeo isn’t just an event—it’s a celebration of the city’s rich heritage and the enduring spirit of the Wild West.

And at the heart of it all is historic downtown San Angelo, a bustling hub of activity and a focal point for rodeo festivities.

From the iconic Concho Avenue to the picturesque Concho River, downtown San Angelo comes alive with the sights and sounds of the rodeo. The streets are lined with charming storefronts and quaint boutiques, each one telling its own story of days gone by. But during rodeo season, these streets take on a new life, as locals and visitors alike flock to downtown to soak in the atmosphere and revel in the excitement.

One of the highlights of the rodeo season is the annual parade, which winds its way through the historic streets of downtown San Angelo.

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Floats adorned with colorful decorations, marching bands belting out lively tunes, and equestrian groups trotting proudly down the cobblestone roads—all come together to create a spectacle that captures the essence of the rodeo spirit.

But the rodeo isn’t just about parades and pageantry; it’s also about community and camaraderie. As visitors explore downtown San Angelo, they’ll discover

a vibrant community brought together by a shared love of the rodeo and a deep appreciation for the city’s rich heritage.

From western-themed window displays to sidewalk sales offering cowboy hats and boots, downtown businesses embrace the rodeo spirit with enthusiasm, adding to the festive atmosphere that permeates the streets. And as the sun sets on another day of rodeo festivities, downtown San Angelo stands as a testament to the enduring spirit of the West and the magic of the rodeo.

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NOW TRY THE BEST!

Prepared from the finest ingredients

$10.9

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LUNCH SPECIAL Friday and Saturday | 11 AM - 10 PM Closed Sundays 1601 South Bryant Blvd. | 325-486-9339 | San Angelo, Texas 76903 joesitaliansanangelo.com

30 | THIS IS RODEO

VETERAN OWNED & OPERATED

Serving You Since

YOU TRIED THE BEST...

HOURS: Monday to Thursday | 11 AM - 9 PM

KRIS SALAZAR: WEATHERSBEEELECTRIC@GMAIL.COM OWNER

1934

www.WWAFCOSTEEL.com/Careers

BUILD A CAREER. MAKE A FUTURE. Over 114 Years in Business & Growing :: Career Opportunities Coast-to-Coast No-Cost VoTech Training :: Family Benefits & FSA :: Paid Time-Off & Holiday Pay

W&W | AFCO Steel® and W&W Steel Erectors® combined offer the nation’s largest and most experienced structural steel fabricator and erector services. We produce and install fabricated structural steel for commercial, residential, institutional, industrial, and bridge.

From coast to coast, we offer job opportunities at our locations and job sites. Visit our website, go to Careers, and click Let’s Talk to view positions

available, or let our HR managers work with you to find the job in the location that’s right for you.

Don’t let the lack of training or inexperience discourage you from reaching your potential. Our in-house vocational and technical school offers classes for almost every position.

Safety training is a significant part of the training curriculum. Before leaving the classroom, we teach and test you

on every aspect of job site safety.

We are an industry leader in safety culture and training. Our Injury (OSHA), EMR (Work Comp), DART, and Lost Time History ratings are well below the industry averages.

We know a personal life with your own family is critical. We work diligently for you and your family to provide the best benefits, paid time off, and holiday pay to make those times more enjoyable with your family.

Human Resources San Angelo, TX Office : : 325.486.4413 Employment requirements and rights can be found on our website. ©2024 W&W|AFCO Steel. All rights reserved.

AT&T Stadium and Globe Life Stadium in Arlington, TX • Hudson Yards in Manhattan, NY • Sphere in Las Vegas, NV • Bridge in Little Rock, AR • Las Vegas Convention Center in Las Vegas, NV

San Angelo 2024 | 31

PRCA Finals FRIDAY

APRIL 19

7:30 P.M.

The Finals bring you the best contestants from this year’s rodeo. The top 12 in each event come back to town to compete for the championship! It is one of the most coveted titles in Pro Rodeo!

Cinch Chute-Out SATURDAY

APRIL 20

7:30 P.M.

This is the fastest selling ticket in Pro Rodeo! There is good reason for that. The contestants in each event are made up of the top ten from the current 2024 world standings. The first go round, each contestant goes head to head and the four with the fastest times, or best scores, advance to the second round. From those four, the one with the best ride or run in the second go round takes home $7,500 in each event! The total purse is $100,000 for the single performance. You watch the best of the best compete for big money and the title of Cinch Chute Out Champion, all in one night!

32 | THIS IS RODEO

• • • • • •

Feed for Cattle Protein Tubs Bulk Feeders Cattle Working Deer Feeders T & S Feeders

• • • • •

Horse Sheep/Goat Deer Hay Blocks

1111 N. Bell Street | (325) 655-5751

San Angelo 2024 | 33

ALPINE & MARFA : RANCH & RODEO : PAST & PRESENT Sul Ross State University in ALPINE is rightly proud of its status as the Birthplace of College Rodeo. The first-ever College Rodeo was held at Sul Ross in 1945 and The National Intercollegiate Rodeo Association (NIRA) was officially formed here in 1949. SRSU took home the first three national titles and has since won 26 individual and 9 team national championships.

Under the leadership of current Rodeo Coach CJ Aragon, the SRSU Rodeo program has grown dramatically and is attracting top talent.

Unlike the NCAA, NIRA athletes are not barred from professional competition, so it may come as a surprise to learn that competing college athletes can simultaneously be top-ranking pros. In 2022 and 2023, SRSU’s Tristen Hutchings made college rodeo history as the first Bull Rider to win two NIRA National Championships in a row – and at the same time ranking as the 3rd best Bull Rider in the world under the Professional Rodeo Cowboys Association (PRCA) standings.

Other SRSU athletes with stellar pro rankings include Bareback Rider Cole Franks and Bull Rider Ky Hamilton, who have each ranked 4th worldwide with the PCRA. The SRSU NIRA Rodeo is so worth watching that for the last two years the Cowboy Channel

has broadcast the event live from the S.A.L.E. Arena in Alpine. Catch the 2024 NIRA Rodeo in Alpine September 26-28. Keep track of this and other Alpine events—like August’s Big Bend Ranch Rodeo—at visitalpinetx.com.

The ranching way of life that Texas is famous for came to MARFA in 1885, but the region has been home to agriculture for centuries. Native peoples and Spanish settlers long occupied this land of stark beauty and demanding challenges.

Marfa retains a deep connection to the complex and unique blend of cultures of old West Texas, including Trans Pecos ranching.

Located in the Chihuahuan Desert and part

H O T O S ( C LO C K W I S E ): R O B E RT G R E E S O N , A L F O N S O A N AYA , B E N YA N T O, C H R I S T I A N B A Z A N 34T O|P PTHIS IS RODEO

of the world’s largest Dark Sky Preserve, you can experience unmatched high desert landscapes and grasslands with stunning night skies. Much like Marfa itself, Cibolo Creek Ranch offers modern luxury combined with regional food and historic adventures. Take a guided horse tour for the day, overnight, or cross the border into Mexico with West Texas Adventures. Enjoy some of the best BBQ in Texas at Convenience West, a 2024 James Beard Outstanding Restaurant semifinalist. Check out fine duds from 6Whiskey or spruce up your casita with decor from Pronghorn Marfa. Cold beer and hot bands await you at The Pony - the latest incarnation of the infamous Lost Horse Saloon.

If a change of pace is what you’re after, book a stay in the historic Saint George Hotel and explore historical museums preserving the long traditions of ranching and settlement in the region. Visit the plentiful art galleries and foundations inspired by the open spaces, contemplative silence, and natural beauty of the region. Learn more at visitmarfa.com.

LEFT: A cowgirl is barrel racing her horse, Bunny. Marfa, Presidio County; (https://texashistory.unt.edu/ark:/67531/ metapth39470/m1/1/), University of Nor th Texas Libraries, The Por tal to Texas History, https://texashistory.unt.edu; crediting Marfa Public Library.

San Angelo 2024 | 35

Old Central Firehouse Pizzeria & Taproom

Local hero Ty Harris, 5X NFR Qualifier, San Angelo Native 36 | THIS IS RODEO

Downtown, San Angelo