The Ultimate IM Dictionary
page's overall context in determining which type of ad campaigns will be rolled out for that page. CONVERSION RATE- It tells you how many visitors to a website actually become customers. For example, if you are getting 1 sale for every 100 visitors to your website, then you have a 1% conversion rate. COOKIE- Preferences information stored on a user's computer by a Web. Cookies are passed from a Web server through a Web browser to the user's hard drive. This information is essential for many of the features on the Web, such as shopping carts and personalized portals. COPYWRITING- The use of words and text to promote a person, business or product. It is commonly used for advertisements and other marketing materials to persuade the reader to act (eg. to buy a product). Here’s a great course on copywriting. Click here CPANEL- It is the control panel of your website provided by web hosting services that enables you to login and manage your files as well as other information related to your website. COST-PER-ACTION (CPA)- Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations. The actions defined in a cost-per-action agreement relate directly to some type of conversion, such as sales and registrations. This does not include transactions based solely on clicks, which are referred to specifically as cost-per-click or CPC. Here’s a really good course on CPA marketing: Exclusive CPA Course COST PER CLICK (CPC)- The amount of money you have to pay whenever someone
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