THE POWER TO CHOOSE
#318
TABLE OF CONTENTS EXECUTIVE SUMMARY
ICEBOX INTERACTIVE
5 1O 11 15 19 22 23 24
REFERENCES
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RESEARCH THE BIG CHEESE CREATIVE PROMOTIONS MEDIA RECOMMENDATIONS EVALUATION AND CONCLUSION
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EXECUTIVE SUMMARY For more than 50 years, Pizza Hut has towered over the competition in its service to communities around the world. As a trend-setting brand committed to innovation, Pizza Hut recently rebranded to offer customers more than 2 billion combinations. Now, with the advancement of technology, customers are demanding more creative ordering methods.
Through research conducted across the United States, Icebox Interactive uncovered what drives 18-49 year olds’ behavior and preferences related to lifestyle and online purchasing habits. Many perceived digital ordering to be “inconvenient and difficult to use.” To heat up Pizza Hut’s mobile conversion efforts, Icebox Interactive created an integrated marketing campaign allowing consumers to control their ordering experience, while emphasizing the simplicity and convenience of digital ordering. Using strategic media and creative promotional strategies, Pizza Hut will rise above the noise and clutter of other quick service pizza restaurants and deliver the top digital ordering experience to America’s pizza-loving consumers.
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THE PIZZA HUT CHALLENGE Although Pizza Hut is the quick service pizza restaurant market leader, it has been out-positioned by other pizza chains that have more innovative online ordering systems. Pizza Hut has challenged Icebox Interactive to position the brand as the top choice for customers to order digitally, creating the greatest digital ordering experience possible. Our campaign will show consumers the ease and options available through online ordering, which will result in Pizza Hut reaching its goal of 75 percent of all orders made digitally.
75%
KEY OBJECTIVES Give Pizza Hut customers The Power to Choose through its website and mobile applications. Emphasize the ease of choosing from Pizza Hut’s billions of options for greattasting pizza. Use our $117 million budget to reach new customers, new adopters of online technologies and current customers through promotional events and advertising to raise awareness of Pizza Hut’s easy-to-use and rewarding digital ordering systems that give customers The Power to Choose their per fect pizza.
43%
Our goal is to increase online ordering from 43% to 75% over a period of six months.
RESEARCH Icebox Interactive studied Americans across the country to understand how they choose to order pizza and what they look for in a pizza application.
WHAT WE WANTED TO FIND Technological habits Perceptions of ordering pizza online or through a mobile app
SECONDARY RESEARCH Icebox Interactive used social media, newspaper articles, scholarly journals, competitor’s advertisements and online databases, such as Simmons and Nielsen, to find more information about:
Preferences in quick-service pizza restaurants products and service
the target market
Hesitations and obstacles to ordering online
competitors successful advertising platforms unique points of entry
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PRIMARY RESEARCH Icebox Interactive conducted comprehensive primary research, including focus groups and surveys, before developing a plan for Pizza Hut to increase digital orders.
QUICK FACTS 593 surveys 28 states 45 personal interviews 12 focus groups 3 digital ordering efficiency tests
*Red states represent surveys taken
KEY FINDINGS “Pizza Hut reminds me of my childhood.”
- 21 year old male
“Call-in orders provide better customer service.”
- 46 year old male
“Online ordering is best for complex orders.”
- 33 year old female
“I don’t like online ordering because it’s inefficient.”
- 18 year old male
WHAT DOES THIS MEAN? Expand the Flavor of Now campaign to include a compelling online ordering component and thereby leverage Pizza Hut’s current advertising and marketing efforts to provide communication consistency and frequency of message. Provide incentives and exciting opportunities for consumers to use the latest technology to order their food. Emphasize the ease and other benefits of ordering online by enhancing the current mobile app and website to fit the target market’s desires.
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INDUSTRY ANALYSIS Pizza is an American cultural icon. 40 percent of Americans say they eat pizza at least once a week. With U.S. sales of more than $38 billion in 2014 , the pizza business is one of the largest in the restaurant industry. Top pizza chains have turned their focus to menu innovation and a high-quality ordering experience to stay relevant with consumers, and compete with consumers’ increased interest in independently owned pizza restaurants. In recent years, technology has allowed customers to order directly from their phones or computers with the touch of a button. This digital experience has provided convenience and efficiency that has dramatically increased overall sales across the industry.
STRENGTHS
• World’s largest and most well-known pizza brand (15,000 total units in more than 90 countries) • More than 2 billion possible crust, sauce, topping and drizzle combinations • Offers the broadest suite of ordering options
THREATS
• Competitors are established and offer more advanced digital experiences. • Market saturated with chain and independent pizza restaurants
WEAKNESSES
• Out-positioned among competitors • Current mobile application not user-friendly • Pizza Hut has an outdated brand perception
OPPORTUNITIES • Increased quick service restaurant industry interest in mobile ordering platforms • Majority of target market owns a smartphone and/or a computer · • Online consumers purchase more often and spend more
COMPETITIVE ANALYSIS
Slogan: “Oh Yes We Did” Number of US locations: 4,986 Annual sales: $3.77 billion Annual ad budget: $177,300,300
Slogan: “Better Ingredients. Better Pizza.” Number of US locations: 3,207 Annual sales: $2.50 billion Annual ad budget: $92,930,5000
Slogan: “Hot-N-Ready” Number of US locations: 3,886 Annual sales: $3.1 billion Annual ad budget: $107,386,600
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TARGET MARKET Pizza is an American staple. With 93 percent of Americans having eaten pizza in the last month, it’s hard to find anyone who doesn’t enjoy America’s favorite food. Icebox Interactive’s research divides Pizza Hut customers into three segments from ages 18-49 based on their digital ordering habits. Icebox Interactive’s primary target is the “Digital Dependents” based on their digital upbringing, love of videogames and willingness to explore new technology. Our second target is the “Famillenials” based on their brand loyalty, techno-savvy, diverse family structure and passion for sports. We will additionally target a tertiary group, the “Online Converters”, focusing on the upper end of our age range in diverse, urban areas.
DESIGNATED MARKET AREAS Our DMA’s were carefully selected through extensive research based on Pizza Hut online ordering habits, demographic population and strong media opportunities.
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New York, NY
Washington, DC
Miami, FL
Raleigh, NC
Los Angeles, CA
Atlanta, GA
Seattle, WA
Indianapolis, IN
Chicago, IL
Houston, TX
Minneapolis, MN
St. Louis, MO
Dallas-Ft. Worth, TX
Phoenix, AZ
Cleveland, OH
Charlotte, NC
San Francisco, CA
Detroit, MI
Tampa, FL
Nashville, TN
DIGITAL DEPENDENTS John is a senior in college at the University of Chicago. He goes nowhere without his phone, simply because he was raised in the digital world. This is directly correlated to his above average internet and mobile activity, where he spends most of his time watching comedies, listening to pop music and playing video games. Pizza Hut reminds him of his childhood and gives him nostalgia of “soccer team parties” that he attended when he was 8 years old. Now a young adult, his life is busy with school, work and friends. He is open to digital ordering as long as it is convenient for him.
INSIGHTS
• 18-24 Male and Female (skews more male) • High African-American population (index 200) • Household income: less than $50,000
FAMILLENNIALS Christina is a fourth-grade teacher at a local elementary school in Atlanta, Georgia. She has a career of her own while raising her two young children with her husband, Joel. Living family-centered lives is a key aspect of their daily routine. They rely on television, sports, video games, music and toys to entertain their family. She finds it difficult to balance work and home life, so ordering online provides her family with an easy, delicious meal at the end of a busy day.
INSIGHTS
• 25-34 Female • Married with kids from zero to 9 years old • Household income: $50,000-$100,000
ONLINE CONVERTERS Diego is wholesale paper salesman in Los Angeles where he lives with his daughter, Stephanie. Having only a high school diploma, Diego works very hard to provide a good life for his daughter. Diego relies on public transportation to get him around the city. Although he is used to the traditional way of ordering pizza on the telephone, he is eager to try new technology. He considers himself an early adopter of the Internet and mainly uses it for entertainment purposes, such as music or sports. When it comes to pizza, online ordering is sometimes convenient, but he finds it hard to customize his order.
INSIGHTS
• 35-49 Male • High Hispanic population (index 525)
• Household income: Less than $50,000
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THE BIG CHEESE “Unreliable”, “inconvenient” and “difficult to use” are all words our target segments used to describe mobile ordering. Icebox Interactive ran with these perceptions to motivate our campaign. While The Flavor of Now addressed menu options, Pizza Hut still needed of a digital marketing strategy to prioritize its goals of: 1. Positioning Pizza Hut as the top choice for customers who order pizza digitally 2. Providing the greatest digital ordering experience in the category 3. Reaching the target of 75 percent of all orders done online or mobile by the end of 2015 With these goals in mind, Icebox Interactive is expanding upon Pizza Hut’s brand equity to revamp the digital ordering experience and surpass the competition in digital pizza orders. Our plan gives consumers The Power to Choose. The campaign proves no matter how complicated the order, Pizza Hut’s app and website provide simplicity, convenience and benefits that cannot be matched by any other ordering method. Our promotional and creative strategies empower the target market to choose from the 2 billion flavor combinations to effortlessly create exactly what they want.
So take a bite.
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CREATIVE Icebox Interactive’s campaign The Power to Choose speaks directly to our target audience. Our advertisements will show them they have The Power to Choose whatever pizza they desire on the Pizza Hut mobile app and website. By using The Flavor of Now campaign as a foundation, The Power to Choose campaign will enhance ad recognition among consumers while focusing them on digital ordering. The campaign also emphasizes the ease of digital ordering even with more than 2 billion combinations from which to choose. Icebox Interactive is confident its ads will draw current consumers, new customers and new adopters of online technology to order online. Not to mention, the humorous advertisements are sure to leave everyone hungry for Pizza Hut!
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URBAN INTERACTIVE TRANSIT Research revealed that our target markets take notice when riding and waiting for public transportation. Icebox Interactive will create a digital takeover of the transit systems in New York, Chicago, Los Angeles and Washington D.C. Motion-sensored interactive displays will engage consumers with the world of digital ordering at Pizza Hut. Through these displays, we can teach Online Converters how to easily use the app, while showcasing examples of Pizza Hut’s potential 2 billion pizza combinations.
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TELEVISION COMMERCIAL Research shows that consumers enjoy seeing a human face in advertisements. Icebox Interactive used actors to create commercials for The Power to Choose that pinpoint the importance of digital ordering in a humorous and memorable way. The commercials provide evidence that ordering digitally is convenient and efficient, especially during times when ordering over the phone is inconvenient or even impossible. Production budget will cover the cost of the commercial as well as the usage fees for the popular music used in the ad.
SFX: Birds chirping. The scene is set as we enter into the home of a young family.
Dad: “My wife just left for the weekend so tonight is just for me, I just chose exactly what I wanted online. She’s going to have a Peruvian top and a hot saucy finish. She should be here any minute.”
SFX: knock at the door MUSIC: Beginning cords of “Power” start playing.
MUSIC: Continues Dad walks toward the door as tension builds to see who is there.
Delivery man: “Great choice, sir.” Dad turns and winks at the camera. MUSIC: “I’ve got the power.”
VO: Choose from our Flavor of Now menu to create your perfect pizza. Download the app and order today because at Pizza Hut you’ve got he Power to Choose. MUSIC: Continues.
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ONLINE RADIO Icebox Interactive will feature 15- and 30-second long Pandora and Spotify radio spots. In addition to the commercials, we will also implement branded playlists promotions on Spotify. This will reinforce The Power to Choose even when consumers aren’t seeing or listening to direct messages about the campaign. The playlist, which is will also be featured on the Pizza Hut website, will include a link to order online or through the app. Pandora/Spotify Radio Commercial :15 What can you do with 6 gourmet sauces, 9 meats, 10 veggies, 10 crust flavors and 4 drizzles? Whatever you want! Because at Pizza Hut, you have the power to choose! Our app makes even the most complex orders simple. 2 Billion combinations. 1 easy app. Click the banner ad to order now.
ONLINE/MOBILE BANNERS Icebox Interactive created banners to advertise The Power to Choose on mobile and online sites advertising The Power to Choose. The ads will appear on websites most often used by the three target markets, such as Facebook and Amazon. All banner ads will have a link to the app or website, so customers can immediately place an order.
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PROMOTIONS The Power to Choose promotional efforts engage the target audience in the digital space and entice them to experience Pizza Hut’s enhanced digital ordering methods. Icebox Interactive focuses on promotional incentives urging Pizza Hut customers to order online and order often. The promotions target all consumers through social media, guerilla marketing and interactive events. These strategically targeted promotions will set Pizza Hut apart from its competitors by tapping into new markets.
SHARE YOUR SLICE Explanation: This promotion features the 31-year-old Pizza Hut charity, Book It!. To create shareable content, Pizza Hut will encourage users to upload their favorite pizza with #ShareYourSlice to Instagram, Twitter or Facebook. In September, Pizza Hut will donate $1 per upload to provide books through the Book It! program to schools. Participating schools will apply for the grants, which will be awarded based on finances, location and resources. Justification: According to our secondary research, 55 percent of Pizza Hut’s target audience is more likely to use a business that supports a charity. Share Your Slice promotes shareable online content that connects the act of giving to customers. Timing: September Expected Cost: The promotion will cap at $500,000
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HUT TRUCK Explanation: The Hut Truck – a semitrailer customized with a mobile kitchen and food counter – serves all of the unique pizza combinations to Pizza Hut lovers across the country. It travels to events specifically according to attendance and audience demographics. If a consumer has the mobile Pizza Hut app with location services activated, they will receive a notification when the Hut Truck is near, as well as where and when it will arrive. The Hut Truck can also be tracked online through Pizza Hut’s website. At the Hut Truck, consumers can order from their mobile devices or with tablets provided by Hut Truck employees. The Hut Truck acts a digital space for consumers to interact while they wait for their pizza.
Justification: Food trucks are the latest craze in quick-service eating. This new trend and the live-ordering options allow consumers to try Pizza Hut’s online ordering system in a setting with built-in support, which will increase trial of the app and encourage future online ordering after the Hut Truck moves on to another event. Also, the Hut Truck is expected to generate a lot of buzz because of its uniqueness and location choices, such as Lollapalooza in Chicago, Illinois in July. Each event selected to attend has an average attendance of 30,000. Timing: July 1- Dec. 31 Expected Cost: $2,000,000
HUT TRUCK EVENT LOCATIONS Comic – Con: International in San Diego July 9-12 / 130,000+ people Quicken Loans Race for Heroes in Phoenix Nov. 13-15 / 70,000+ people Lollapalooza in Chicago July 31 – Aug 2 / 300,000+ people 11th Annual Budweiser Taste of St. Louis Sept 18-20 / 250,000+ people Carolina Balloon Fest in Charlotte Oct. 16-18 / 30,000+ people
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+ many more
PIZZA EMERGENCY Explanation: Pizza Hut will be the first responders to late night hunger cravings with Pizza Emergency. Online customers will receive the ultimate Power to Choose from 9 to 11 p.m. Thursdays for 50 percent off their pizza. This promotion will be advertised on social media. Justification: Promotional deals rule the category. Providing late night promos is a great way to get digital dependants started using the app. Because of our target markets frequent activity on Facebook and Twitter, these advertisements will extend beyond only those customers who are following Pizza Hut. Timing: July 1- Dec. 31 Every Thursday 9 to 11 p.m. Expected Cost: $200,000
BUZZFEED
HUT LOVERS
Explanation: Pizza Hut will sponsor Buzzfeed articles and quizzes, such as “Which Pizza Hut Topping Matches Your Personality?” At the end of the quiz, consumers can click on the “order now” button linking to Pizza Hut’s website or mobile app to receive their free topping with the pizza of their choice.
Explanation: Icebox Interactive recommends revamping the Hut Lovers program by creating a point system that rewards customers for loyalty online. Once users create an account, they will be automatically enrolled as Hut Lovers and earn points when ordering from their account. Once Hut Lovers members reach 25 points, they will receive a promo code for a free pizza.
Justification: Buzzfeed is the fastest growing social site and has the sixth-highest rate of daily traffic, largely through the Buzzfeed mobile app. Timing: October - December
Justification: Hut Lovers will instill loyalty within its customers and by doing so drive them back to digital ordering to achieve more points. Throughout our primary research, reward programs were a top choice when selecting an ordering method.
Expected Cost: $300,000
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FANTASY FOOTBALL APP Explanation: Pizza Hut will advertise on Yahoo’s Fantasy Football website and mobile app to connect users Power to Choose their perfect team with The Power to Choose their perfect pizza. Along with banner ads, Pizza Hut will offer a promotion for all fantasy players at the end of the fantasy season for free breadsticks with their next online or mobile order. This promotion also will tie into Pizza Hut’s current advertising for the FX series “The League” Justification: By targeting more than 40 million fantasy players, Pizza Hut will become more competitive with Papa John’s in the sports market. Also, fantasy players have a 60 percent higher online ad recall and are two times more likely to visit a website sponsor. Timing: July 1 - Dec. 31 Cost: $500,000
MAJOR LEAGUE GAMING Explanation: Pizza Hut will become the title sponsor for the Major League Gaming 2015 Fall Championship in Dallas, Texas. The event has an expected attendance of 20,000 gaming enthusiasts. Pizza Hut will also advertise online at mlg.com, an online streaming video game website. Justification: According to our research, Pizza Hut indexes highly among gamers. The event will create brand awareness among a growing group of pizza lovers who spend a large amount of time online. Timing: Oct. 25 - Nov. 7 Cost: $1,000,000
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MEASURED MEDIA TELEVISION Explanation: Icebox recommends running 30-second spots on network and cable television throughout the campaign. We will place thousands of spots on networks that index high with Pizza Hut customers, such as ABC, CBS, CW, FOX, ION, NBC and PBS. Additional spots will play on cable networks including A&E, ABC Family, Adult Swim, Animal Planet, BET, Comedy Central, Discovery, Disney, ESPN, FOOD, FX, HBO, History, Lifetime, MTV, MTV2, Spike, TBS, TLC, TNT, TRU and Weather. These spots will deliver an average of 250 GRPs weekly. Each television network was chosen based on its average rating when matched against our target markets. Most spots will be played during Early Fringe, Prime Access, Late Fringe and Overnight because of their high indices and lower cost per point. These dayparts also align dining hours. Outcome: 224,768,293,750 impressions Expected Cost: $79,256,850
DIGITAL
PAID SEARCH
Explanation: Display and rich media ads will be placed on sites popular within our demographics such as Google, YouTube, Facebook, MSN and Amazon. Pizza Hut customers also index above average on MTV, Disney, Farmville, Hulu and VEVO. Placing advertisements in these areas will create a positive correlation between our targets passion and Pizza Hut’s online ordering. Digital advertising allows Icebox Interactive to target and retarget our specific demographics. The Digital Dependents, Famillenials and Online Converters agree that the internet has changed the way they shop.
Explanation: Icebox Interactive will use paid search optimization through Google AdWords to drive traffic to Pizza Hut’s online ordering website. Using CPM optimization, Pizza Hut will grab attention of pizza customers who regularly use the Internet. We recommend using key phrases to target the online ordering such as “pizza”, “pizza online” and “digital ordering” along with phrases from the campaign regarding The Power to Choose. Sponsored and organic search will keep Pizza Hut at the forefront of our targets’ minds when on digital platforms.
Outcome: 2,500,000,000 impressions
Expected Cost: $118,200
Outcome: 59,100,000 impressions
Expected Cost: $7,500,000
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MOBILE Explanation: At a cost per click (CPC) of $1, Icebox Interactive recommends combining Google’s AdMob and Apple’s iAd platforms to promote and expand upon Pizza Hut’s interactive experience in a seamless manner across all mobile devices. These platforms will capture the breadth of the Digital Dependent target market who spend the majority of their time engaging in a variety of mobile activities. Additionally, American adults spend a quarter of their media time on mobile devices. Outcome: 1,067,800,000 impressions Expected Cost: $1,067,800
BUDGET ALLOCATION Icebox Interactive examined advertising budgets for Pizza Hut and its top competitors to find media spending trends. Pizza Hut owns a strong share of voice in the pizza market, and the budget allows us to maintain and grow a dominant presence. Because of our target market’s digital usage, we are incorporating a heavy digital presence to our foundation of television advertising. Unique promotions in the out-of-home space will provide our targets with enhanced digital experiences. Our $117 million budget will generate more than 200 billion household impressions reaching 92% of our target audience an average of 10 times per month. OOH 6%
Production 8%
Contingency 3%
Promotions Audio
1%
Mobile
70%
1%
Digital
2O
Television
4%
7%
MEDIA FLOWCHART 2015 July 5 12 19 26 2
August
September
October
November
9 16 23 30 6 13 20 27 4 11 18 25 1
December
8 15 22 29 6 13 20 27
Cost
Impressions
TELEVISION Network TV
175 200 200 250
Cable TV 150 150 175
200 200 200 200 150 150 150
200 200 200 200 150 150 150
200 200 175 175
$46,486,500 146,990,593,750
150 150
$32,770,350 77,777,700,000
DIGITAL Paid Search
$118,200
59,100,000
Social
$300,000
150,000,000
Digital Ads
$7,500,000
2,500,000,000
Mobile
$1,067,800
1,067,800,000
Spotify Displays
$406,425
2,032,125
Spotify
$203,212
11,289,555
Pandora
$203,212
11,289,555
AUDIO
OUT OF HOME Urban Transit
$7,066,650
PROMOTIONS Hut Truck
$2,00,000
Buzzfeed
$250,000
Share a Slice
$500,000
MLG
$1,000,000
Fantasy Football
$500,000
Pizzamergency
$200,000
Production
$9,539,135
Congingency
$3,147,914
Recommendations
$3,200,500
TOTAL
$116,464,398 228,569,804,985
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RECOMMENDATIONS MOBILE APP UPDATES Explanation: The recent improvements to the Pizza Hut mobile application have created a simplified user ordering experience. To further enhance that experience, Icebox Interactive recommends including additional features:
Split the Bill Track their Order Listening to Pizza Hut Spotify Playlist
Justification: According our primary research, consumers considered the app to be difficult and not user-friendly. Survey and focus group participants specifically requested the ideas we are recommending because the features add convenience on apps they currently use, specifically competitor apps.
POINTS OF ENTRY Apple iWatch Explanation: The Apple iWatch is touted as one of the most anticipated products of 2015. We recommend partnering with Apple to create a Pizza Hut application on the iWatch that will seamlessly connect to the mobile app. Justification: Customers will be available to purchase the iWatch beginning April 2015 and forecasted sales are projected at 12 to 15 million units in the United States.
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Apple TV/Google Chromecast Explanation: Streaming devices take mobile interaction to the next level. Icebox Interactive recommends creating a Pizza Hut application for both of these platforms to provide consumers the convenience of ordering while watching a movie, playing a game or listening to music. Justification: Chromecast is the number one selling streaming device in the U.S. in 2014, and provides users more than 400 available applications. Apple TV creates an incomparable entertainment experience that holds a 39% share of the market, and Apple recently announced it will release an Apple TV set, complete with an App Store this summer.
Estimated cost for recommendations: $3,200,500
EVALUATION
As an organization, we realize our job doesn’t end until after all Pizza Hut’s objectives have been fulfilled. To ensure our goals are being met, we will be monitoring effectiveness throughout the duration of the campaign. Icebox Interactive will monitor the executions and make necessary adjustments based on: Website traffic to mobile.pizzahut.com Pizza Hut App downloads Online and mobile pizza orders Number of click-throughs on digital and mobile ads Nielsen TV ratings Brand perception and attendance of promotions #power2choose social media engagement
Estimated Cost: $100,000
THE LAST SLICE The Power to Choose heats up Pizza Hut’s digital conversion efforts by positioning Pizza as the top choice for customers who order pizza on the app or online. Our campaign provides Digital Dependents, Famillenials and Online Conververters with everything they wanted, to give them the best digital ordering experience in the category. Our creative promotions and advertisements will reach 92% of our target audience an average of 10 times per month. After generating more than 200 billion household impressions and meeting the target demographic at convenient points of entry for digital ordering, Icebox Interactive is confident Pizza Hut will see 75% of all orders come from digital platforms by the end of the year. Customers asked for an easier digital ordering experience, and this plan provides just that. The Power to Choose makes Pizza Hut’s 2 billion menu options exciting and easy to order. Each message is clear, memorable, worthwhile, unexpected and most importantly, supported by thorough research from across the United States. Icebox Interactive is confident that the Power to Choose campaign will deliver the desired results for America’s #1 pizza brand.
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Macy Myrick
All right, stop. Collaborate and listen. Icebox is here with your brand new edition. Objectives, we grab ahold of them tightly, rise to the challenge because we’re so icy. Icebox Interactive.
Skinny Beach
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SPECIAL THANKS Bank of Texas Brides of Oklahoma Collett Campbell Deep Pit BBQ Dream Homes Realty Group Eternal Rest Funeral Home Foot Traffic Dean and Cora Jackson
Ralph Myrick Mark Occhipinti Omega Entertainment Tonto Environmental Truity Credit Union VI Marketing and Branding Phillip T. and Kellye Waller Wing Stop
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