EDITORS COMMENT When we were groms we used to craft mini surfboards out of balsa wood, fibreglass ‘em, sand & spray ‘em and screw ninja turtles through their feet and slang ‘em for 50 bones to the other kids at the beach so we could buy gelati’s and save up for a new board. Fast forward 15 years and we had no idea that we would be sitting here trying to explain to you all, why it is we do, what we do.
I’m not sure whether it is the feeling of self expression which drives us or the fact that we might have already lost our marbles by the age of 27 had we chosen to follow the paths set out by our uni degrees, but I feel that the key to what keeps the stoke alive and the ideas rushing can be put down to one main idea which we have based the L.I.V.I.N campaign and magazine on… Freedom!
The concept of Vanguard has always been to be a lifestyle brand that integrated different subcultures under one label for likeminded people to collaborate, celebrate and contribute to.
Freedom to travel and explore, to create what we love, to work our ass off to get this far and to be able to bail down the coast on roadie on a Thursday arvo if the surf’s pumping! So here you have it, a little journal which gives you a bit of an insight into who inspires us, what gets our creative juices flowing and why we wouldn’t have it any other way!
Vanguard is not defined by any sport but represents a culture and a lifestyle that embraces ride(surf skate snow etc), music and art interests but oveall underpinned by a creative element that relates to fashion.
Enjoy! Jono and Sam
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