Timeline 1998 Three friends trialled their Innocent smoothie at a local jazz festival. They quit their jobs the next day to commit to Innocent full-time. Original Innocent packaging, 1999
1999 Big Knit Campaign started, 2003
The Out to Lunch sandwich shop was the first to stock the Innocent smoothies. The trio hoped to sell eight bottles the first day, but managed to sell sixteen of them.
2003 The first annual Big Knit took place. Fans were asked to make tiny winter hats for Innocent bottles, and raise money for Age Concern. Innocent Redesign, 2005
2005 Innocent began selling its drinks in France, Holland and Belgium. It expanded to Scandinavia in 2006 and Germany in 2007.
Innocent Smoothies for Kids, 2005
2006 Innocent began sourcing from Rainforest Alliance-accredited farms all the bananas used in its drinks.
Innocent Veg Pots, 2008
2007 Turnover reached £114 million.
2009 Innocent Juices, 2011
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The Coca-Cola Company invested £30 million in Innocent in return for an 18% stake. It increased this to 58% in 2010 for a further £65 million.