Champions of Design 3

Page 148

Timeline 1986 Nespresso SA, a NestlĂŠ Group company, was founded, initially selling four coffee varieties and two machine models. Nespresso Sparkle Pink Essenza

1991 First major expansion targeted France and the US.

1993 Crealto limited-edition coffee capsule

The first aviation Nespresso machine was installed by Swissair.

1997 Machine production partnerships were forged with Jura, Magimix and KitchenAid. Capsule holder

1999 The first Nespresso boutique was opened in Paris.

2006 Manish Arora for Nespresso

Company exceeded CHF1bn (ÂŁ0.7bn) in revenue for the first time, while George Clooney became its global brand ambassador.

2012 Nespresso achieved its 75% capsule-recycling objective one year ahead of plan. Discovery box

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Champions of Design 3 by Jones knowles Ritchie - Issuu